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デザイナーの\u003Ca href=\"https://gggggggg.jp/member/yurina-takahashi\">髙橋優里菜\u003C/a>です。気がつけば札幌の夏も、いよいよクーラーなしでは過ごせない季節になってきましたね。\u003C/p>\n\n\n\n\u003Cp>今回はGEAR8で毎月開催している\u003Cstrong>デザイナー定例ミーティング\u003C/strong>についてのお話です。\u003C/p>\n\n\n\n\u003Cp>2022年の9月からスタートしたデザイナー定例ミーティングの参加メンバーは、2名から少しづつ増えていき、今では\u003Cstrong>総勢5名の多国籍チーム\u003C/strong>で開催しています。開催頻度は月に1度のZoomで行っていますが、近い将来は対面での実施を目指して日々開催しています。\u003C/p>\n\n\n\n\u003Cp>今回はそんな\u003Cstrong data-rich-text-format-boundary=\"true\">デザイナー定例ミーティング\u003C/strong>の様子を、皆さんにお届けしていきたいと思います。\u003C/p>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">社内イベントのロゴ制作\u003C/h2>\n\n\n\n\u003Cp>これまで様々な議題で進めてきたデザイナーミーティングの中でも、特に印象的だったのが「社内イベントのロゴ制作」です。\u003C/p>\n\n\n\u003Cdiv class=\"wp-block-image wp-image-16528 size-large\">\n\u003Cfigure class=\"aligncenter\">\u003Cimg decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/09173024/IMG_6801-1024x576.jpg\" alt=\"\" class=\"wp-image-16528\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/09173024/IMG_6801-1024x576.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/09173024/IMG_6801-300x169.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/09173024/IMG_6801-768x432.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/09173024/IMG_6801-1536x864.jpg 1536w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/09173024/IMG_6801-2048x1152.jpg 2048w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/09173024/IMG_6801-960x540.jpg 960w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003Cfigcaption class=\"wp-element-caption\">ラフ発表の様子（左からバンコク拠点デザイナーSINE、日本拠点デザイナー髙橋、チェンマイ拠点翻訳担当ディレクターice、台湾拠点デザイナーcarina）\u003C/figcaption>\u003C/figure>\u003C/div>\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">オンラインで画面共有をしながら、\u003Cstrong>2時間のタイムアタック\u003C/strong>で手書きラフからロゴを完成させるという企画ですが、普段業務内でコミュニケーションを取る機会の少ないデザイナーにとって、「最近忙しい？」や「このツール便利だよね」といった会話をしながらのクリエイティブ制作は、息抜きをしながらスキルアップが叶う有意義な時間です。\u003C/span>\u003C/p>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">デザインツール勉強会\u003C/h2>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">デザイナーミーティングでは各拠点デザイナーが知りたいことや共有したいことを議題として開催しているのですが、そんな中でも一番メンバーの反応がいい内容は「\u003Cstrong>デザインツール勉強会\u003C/strong>」です。\u003C/span>\u003C/p>\n\n\n\u003Cdiv class=\"wp-block-image wp-image-16529 size-large\">\n\u003Cfigure class=\"aligncenter\">\u003Cimg decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"549\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/09173512/862ded74232c938d588037a53be5cd77-1024x549.png\" alt=\"\" class=\"wp-image-16529\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/09173512/862ded74232c938d588037a53be5cd77-1024x549.png 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/09173512/862ded74232c938d588037a53be5cd77-300x161.png 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/09173512/862ded74232c938d588037a53be5cd77-768x412.png 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/09173512/862ded74232c938d588037a53be5cd77-1536x824.png 1536w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/09173512/862ded74232c938d588037a53be5cd77-2048x1098.png 2048w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/09173512/862ded74232c938d588037a53be5cd77-450x240.png 450w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003Cfigcaption class=\"wp-element-caption\">ノイズグラデーションの作り方、fillinger（フィリンジャー）の使い方など\u003C/figcaption>\u003C/figure>\u003C/div>\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">「それ使ったことある！」や「知らなかった・・」など、デザインスキルも国籍も違うメンバーなので、反応は千差万別なのが面白いポイント。それぞれが学んだ内容を\u003Cstrong>案件に活かして共有\u003C/strong>するなど、ただの学びで終わらせないのがGEAR8メンバーの特徴かもしれません。\u003C/span>\u003C/p>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">チェンマイ拠点メンバーの秘密\u003C/h2>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">冒頭で少し触れていましたが、実はメンバーの中に\u003Cstrong>デザイナーではないメンバー\u003C/strong>も在籍しています。チェンマイ拠点の\u003Cstrong>タイ人ディレクター\u003C/strong>で、この会ではタイ語と日本語を翻訳してくれています。\u003C/span>\u003C/p>\n\n\n\u003Cdiv class=\"wp-block-image wp-image-16532 size-large\">\n\u003Cfigure class=\"aligncenter\">\u003Cimg decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/09173728/IMG_6814-1024x576.jpg\" alt=\"\" class=\"wp-image-16532\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/09173728/IMG_6814-1024x576.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/09173728/IMG_6814-300x169.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/09173728/IMG_6814-768x432.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/09173728/IMG_6814-1536x864.jpg 1536w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/09173728/IMG_6814-2048x1152.jpg 2048w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/09173728/IMG_6814-960x540.jpg 960w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003Cfigcaption class=\"wp-element-caption\">翻訳中のチェンマイ拠点メンバーiceさん\u003C/figcaption>\u003C/figure>\u003C/div>\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">iceさんはロゴ制作の際、デザイナーよりも数多くのラフを描くことができる、頼もしい翻訳担当です。新たなメンバーが加入した際に開催した自己紹介では、レベルの高い水彩画を披露していただきました。\u003C/span>\u003C/p>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">国籍を超えたデザイナーチームのカタチ\u003C/h2>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">国籍や言語を超えて定期的なミーティングを開催することで、\u003Cstrong>自ら知り得ない情報\u003C/strong>や\u003Cstrong>クリエイティブな発見\u003C/strong>が生まれることもあります。\u003C/span>\u003C/p>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">オンラインでいつでも繋がることができる時代なので、日本を超えて様々な視点やアイデアを瞬時に取り入れることができるのはGEAR8の強みかもしれません。\u003C/span>\u003C/p>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">これからも、デザイナー定例ミーティングを通じて、より上質なデザインを追求しながら、\u003Cstrong>多国籍チーム\u003C/strong>としての強みを活かし、成長していければ良いなと思っています。\u003C/span>\u003C/p>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">次回のミーティングでは、どんな新しい発見や学びが待っているのか。\u003C/span>\u003C/p>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">GEAR8デザイナーチームは、常に新しいデザイントレンドをインプットし、デザインツールに挑戦し続けていきます。これからも皆さんにその様子をお伝えしていきますので、どうぞお楽しみに！\u003C/span>\u003C/p>\n\n\n\u003Cdiv class=\"wp-block-image wp-image-16533 size-large\">\n\u003Cfigure class=\"aligncenter\">\u003Cimg decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"604\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/09174024/designer_mtg04-1024x604.jpg\" alt=\"\" class=\"wp-image-16533\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/09174024/designer_mtg04-1024x604.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/09174024/designer_mtg04-300x177.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/09174024/designer_mtg04-768x453.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/09174024/designer_mtg04-1536x906.jpg 1536w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/09174024/designer_mtg04.jpg 1991w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003Cfigcaption class=\"wp-element-caption\">画面越しに「D」ポーズのメンバー一同\u003C/figcaption>\u003C/figure>\u003C/div>",16542,[],[5,869],{"vol":146,"journal_author":17},{"year":1545,"month":1546,"day":1547},"2024","06","30",[],{"status":1550,"name":24,"slug":25,"icon":26,"content":1551,"hidden":147},"private","\u003C!-- wp:paragraph -->\n\u003Cp>札幌の山間生まれ。幼少期を主にインドネシアで過ごしていた経験から、大人になっても東南アジア好きが止まらず。好きで数回訪れていたチェンマイに拠点を持つGEAR8に親和性を感じデザイナーとして入社。\u003C/p>\n\u003C!-- /wp:paragraph -->\n\n\u003C!-- wp:paragraph -->\n\u003Cp>人生のテーマは「ワクワクを追求し続ける」。そんな思いから、仕事は常に自分をワクワクさせる職に。飲食業をメインとし、特撮好きが高じ\"ソフビ販売員\" 麻雀好きが高じ\"雀荘スタッフ\" 60'sカルチャー好きが高じ\"古着販売員\" 放浪旅の中で出会った\"レモン農家さんの元で働く\"など。\u003C/p>\n\u003C!-- /wp:paragraph -->\n\n\u003C!-- wp:paragraph -->\n\u003Cp>これまでの経験を活かし、デザインだけでなく海外新規事業設立のサポートや、社内の環境整備等も担当しています。\u003Cbr>プライベートでは、飲食店のお手伝いや音楽イベントの運営サポート、自主上映グループの運営企画に携わるなど幅広い活動により彩り実りあふれる生活を送っています。\u003C/p>\n\u003C!-- /wp:paragraph -->",{"title":9,"description":7,"bg":43,"posts":1553},[1554,1562,1567,1573,1579,1584,1589,1595,1602,1610,1616,1623,1629,1634,1639,1645,1650,1656,1661,1668,1673,1679,1685,1690,1697,1704,1711,1716],{"id":1555,"thumbnail":1556,"title":1557,"slug":1558,"year":1559,"month":1560,"day":1561,"tags":147,"icon":147},22762,"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/05/28171957/260528.png","デザイナーミーティングレポート｜日常の気づきから広がるデザインのインスピレーション","%e3%83%87%e3%82%b6%e3%82%a4%e3%83%8a%e3%83%bc%e3%83%9f%e3%83%bc%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%83%ac%e3%83%9d%e3%83%bc%e3%83%88%ef%bd%9c%e6%97%a5%e5%b8%b8%e3%81%ae%e6%b0%97%e3%81%a5%e3%81%8d","2026","05","28",{"id":1563,"thumbnail":1564,"title":1565,"slug":1566,"year":1559,"month":1560,"day":1561,"tags":147,"icon":147},22769,"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/05/28134717/6ee32d6efcf792c2b6fda8ad9d9b064e.png","野菜の未来をデザインする、今月の気になるWEBサイト","kininaru-web",{"id":1568,"thumbnail":1569,"title":1570,"slug":1571,"year":1559,"month":1572,"day":1561,"tags":147,"icon":147},22610,"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/04/28185318/20260428-2.png","デザイナーミーティングレポート｜2026年4月","%e3%83%87%e3%82%b6%e3%82%a4%e3%83%8a%e3%83%bc%e3%83%9f%e3%83%bc%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%83%ac%e3%83%9d%e3%83%bc%e3%83%88%ef%bd%9c2026%e5%b9%b44%e6%9c%88","04",{"id":1574,"thumbnail":1575,"title":1576,"slug":1577,"year":1559,"month":1572,"day":1578,"tags":147,"icon":147},22604,"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/04/27165932/6b21304a35bc6eb4f59fa4456fa3ac5e-1.png","เว็บไซต์ที่น่าสนใจประจำเดือนนี้: 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href=\"https://gggggggg.jp/works/kawamoto\" target=\"_blank\" rel=\"noreferrer noopener\">川本鉄工所さまのウェブサイトリニューアル\u003C/a>について社内対談インタビューをお届けします。\u003C/p>\n\n\n\n\u003Cp>対談するメンバーは、川本鉄工所さまを担当しているウェブディレクターの石塚亜衣さんと、フロントエンジニアの石塚竣也さん。制作の裏側や想いなどを、ふたりだから話せる制作秘話を語ってもらいました。\u003C/p>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>知識を深めたからこそ生まれた、アイディア満載のウェブサイト。\u003C/strong>\u003C/h2>\n\n\n\n\u003Cp>\u003Cstrong>-本日はどうぞよろしくお願いします！\u003C/strong>\u003C/p>\n\n\n\n\u003Cp>亜衣＆竣也：どうぞよろしくお願いします！\u003C/p>\n\n\n\n\u003Cp>\u003Cstrong>-ふたりとも苗字が「石塚」なので、下の名前で呼ばせてもらいますね。普段から一緒の制作チームになることは多いですか？\u003C/strong>\u003C/p>\n\n\n\n\u003Cp>※GEAR8では、ディレクター、デザイナー、エンジニアのチーム体制で案件を進めることが多いです。\u003C/p>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/06/12171241/kawa_01-1024x683.jpg\" alt=\"\" class=\"wp-image-16364\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/06/12171241/kawa_01-1024x683.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/06/12171241/kawa_01-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/06/12171241/kawa_01-768x512.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/06/12171241/kawa_01-1536x1024.jpg 1536w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/06/12171241/kawa_01.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003Cfigcaption class=\"wp-element-caption\">Webディレクターの石塚亜衣さん\u003C/figcaption>\u003C/figure>\n\n\n\n\u003Cp>亜衣：最近、竣也さんと一緒にチームを組むことが増えてきた気がしますね。実は、今回お話する2023年の川本鉄工所さまのサイトリニューアルで、初めて竣也さんとチームを組んで一緒にお仕事したんです。\u003C/p>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/06/12171319/kawa_02-1024x683.jpg\" alt=\"\" class=\"wp-image-16365\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/06/12171319/kawa_02-1024x683.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/06/12171319/kawa_02-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/06/12171319/kawa_02-768x512.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/06/12171319/kawa_02-1536x1024.jpg 1536w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/06/12171319/kawa_02.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003Cfigcaption class=\"wp-element-caption\">フロントエンジニアの石塚竣也さん\u003Cbr>\u003C/figcaption>\u003C/figure>\n\n\n\n\u003Cp>竣也：僕も意外でした。2017年に僕が入社して、亜衣さんが2021年入社だから…結構長く一緒にいるはずなんですが、なかなかタイミングが合わなかったみたいですね。\u003C/p>\n\n\n\n\u003Cp>\u003Cstrong>-石塚ペアの記念すべき初チーム制作なんですね。それでは、まずクライアントについて教えてもらえますか？\u003C/strong>\u003C/p>\n\n\n\n\u003Cp>亜衣：川本鉄工所さまは、北海道赤平市で1942年に創業した老舗鉄工所です。炭鉱が開山していた時は、炭鉱内施設の建設や保守、機械器具の製作などがメイン事業でしたが、閉山後は鋼製構造物の設計や製作を行うようになったそうです。1980年代ごろから建設業にも進出し、青函トンネルなどのプロジェクトにも関わるようになり、現在は地質調査や地盤改良、杭打ち工事などの技術力が国内で高い評価を受けています。\u003C/p>\n\n\n\n\u003Cp>\u003Cstrong>-リニューアル依頼の経緯はご存知ですか？\u003C/strong>\u003C/p>\n\n\n\n\u003Cp>亜衣：GEAR8に直接相談があり、「ウェブサイトに掲載されている情報が古く、新しい情報を載せたい」と要望がありました。私もお話を頂いてからリニューアル前のサイトを拝見し、事業内容のアップデートや採用情報の拡充など、サイトを見て川本鉄工所さまの「今」を知ってもらえるようなサイトにしたいと直感的に感じましたね。\u003C/p>\n\n\n\n\u003Cp>\u003Cstrong>-亜衣さんは、制作に入る前に土木や建築について、すごく勉強されていたと伺いましたが…。\u003C/strong>\u003C/p>\n\n\n\n\u003Cp>亜衣：専門的な内容が多く知識を深めたかったので、YouTubeで杭工事現場の動画や、建築士の資格勉強のための動画をひたすら見続けました。自分の知識にしたかったのもありますが、単語が理解できることでスムーズにミーティングを進めたり、サイトデザインに活用できないかなと思っていましたね。\u003C/p>\n\n\n\n\u003Cp>あとは、ただ「かっこよくておしゃれ」みたいなサイトにはしたくなかったのが大きいかもしれません。川本鉄工所がこれまで行ってきた事業に対するリスペクトや、これからへの可能性などをちゃんとサイトに落とし込みたかったんです。\u003C/p>\n\n\n\n\u003Cp>竣也：今回のサイトは、デザインやアニメーションにも全部意味がありますもんね。構築を始める前に、亜衣さんが制作前のミーティングをしてくれて、クライアントの事業説明や特色などを細かく説明してくれたんです。「サイトの背景に建築記号を入れたいんですけど、これには意味があって…」と、学んだ知識をサイトに反映しているのも印象的でした。\u003C/p>\n\n\n\n\u003Cp>アニメーションの指示書も亜衣さんが作ってくれて、アニメーションをつける「理由」を書いてくれていたんですよ。\u003C/p>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"655\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/06/12171501/kawamoto-animation-1024x655.jpg\" alt=\"\" class=\"wp-image-16366\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/06/12171501/kawamoto-animation-1024x655.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/06/12171501/kawamoto-animation-300x192.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/06/12171501/kawamoto-animation-768x492.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/06/12171501/kawamoto-animation.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/figure>\n\n\n\n\u003Cp>亜衣：例えば、トップのアニメーションだと「なぜ上から降ってくる動きにしたいのか」の理由がわからないと、指示通りに構築するだけになってしまうと思ったんです。アニメーションの根拠を竣也さんが理解していたら、構築の際に意識してくれるだろうし「こういう動きもありますよ」とか、提案にもつながるかなと思っていました。\u003C/p>\n\n\n\n\u003Cp>\u003Cstrong>-クライアントからも、こうしてほしいと希望があったのですか？\u003C/strong>\u003C/p>\n\n\n\n\u003Cp>亜衣：いえ、「お任せします」と、全面的に任せて頂きました。正直に言うと、ここまで細かくこだわらなくても、きっと「いいサイトですね」とおっしゃっていただけたと思うんです。でも、できることを全部やりたくて。信頼していただいているのを感じていたので、それに応えたかったのもありますね。\u003C/p>\n\n\n\n\u003Cp>竣也：確かに。今回はかなり細かくこだわりましたよね。そして、それを受け入れてくれるクライアントだったというのも大きかったです。僕も制作前のミーティングを経験したことで、川本鉄工所さまが行っている事業や実績を知り、細かくこだわりたい理由ができました。\u003C/p>\n\n\n\n\u003Cp>\u003Cstrong>-それは具体的にどんなことですか？\u003C/strong>\u003C/p>\n\n\n\n\u003Cp>竣也：「地業（じぎょう）工事」という言葉があって、これは基礎の下の地盤に施される工事の総称を指します。川本鉄工所さんの事業はこの「地業工事」が主となっているので、一般の人の目には触れないですが、手を抜けば大事故に繋がる非常に重要な工事なんですよね。\u003C/p>\n\n\n\n\u003Cp>その目に見えないところにこだわりやプライドを持っている姿勢を、自分のコーディングでも表現し、少しでも伝わったらいいなと思いながら制作していました。あとは個人的にも「自由にアニメーションをつけてほしい」と依頼されるより、亜衣さんが進めてくれたように根拠に基づいてくれた方がやりやすいということにも、改めて気付かされましたね。\u003C/p>\n\n\n\n\u003Cp>\u003Cstrong>-竣也さんにとっては、ターニングポイントになったウェブサイトなんですね。\u003C/strong>\u003C/p>\n\n\n\n\u003Cp>竣也：そうですね。川本鉄工所さまのリニューアル後は、このフローが主流になってきたので、良い流れだなと思っています。\u003C/p>\n\n\n\n\u003Cp>\u003Cstrong>-リニューアルに関するクライアントの反応はいかがでしたか？\u003C/strong>\u003C/p>\n\n\n\n\u003Cp>亜衣：感動してくれていました。「どこの会社で作ったの？」と周りから聞かれるほど反応も良いみたいです。あと社内でも「ウェブサイトがかっこよくなったとことで、士気が上がった」という声もあったみたいで、「自分たちが川本鉄工所で働けていることの誇り」のようなインナーブランディングに繋がったと、川本鉄工所さまから聞いています。\u003C/p>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">異なるツールで表現できるからこそ、より伝えるために努力を。\u003C/h2>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/06/12171543/kawa_03-1024x682.jpg\" alt=\"\" class=\"wp-image-16367\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/06/12171543/kawa_03-1024x682.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/06/12171543/kawa_03-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/06/12171543/kawa_03-768x512.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/06/12171543/kawa_03.jpg 1519w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/figure>\n\n\n\n\u003Cp>\u003Cstrong>-サイト制作以外にも、クライアントから依頼があったと聞いていますが。\u003C/strong>\u003C/p>\n\n\n\n\u003Cp>亜衣：サイトリリース後に、会社案内や封筒の販促物制作のご依頼をいただきました。その時に、現行の販促物を一式拝見したんです。そこで各販促物に印字されたロゴが統一されていないことを知り、帰社後に水野さんと「川本鉄工所さまのブランドイメージを一本化することが、サステナブルな経営を行なっていく上で重要なのではないか」と、ミーティングをしました。結果、販促物を一新すると共にロゴも新しくしましょうと、ご提案することに。\u003C/p>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/06/12171609/kawa_04-1024x683.jpg\" alt=\"\" class=\"wp-image-16368\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/06/12171609/kawa_04-1024x683.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/06/12171609/kawa_04-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/06/12171609/kawa_04-768x512.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/06/12171609/kawa_04-1536x1024.jpg 1536w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/06/12171609/kawa_04-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003Cfigcaption class=\"wp-element-caption\">こちらが実際の各販促物に印字されていた過去のロゴ。\u003C/figcaption>\u003C/figure>\n\n\n\n\u003Cp>\u003Cstrong>-クライアントの反応はいかがでしたか？\u003C/strong>\u003C/p>\n\n\n\n\u003Cp>亜衣：ウェブサイトでの表現方法を活かした構成やデザインなので、イメージ通りという評価をいただきました。特に事業を説明しやすいように、両社でアイディアを出し合い工夫を重ねていったことが、制作時の印象で残っています。\u003C/p>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"556\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/06/12171650/kawamoto-tekko_-envelope_bk2-1024x556.jpg\" alt=\"\" class=\"wp-image-16369\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/06/12171650/kawamoto-tekko_-envelope_bk2-1024x556.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/06/12171650/kawamoto-tekko_-envelope_bk2-300x163.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/06/12171650/kawamoto-tekko_-envelope_bk2-768x417.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/06/12171650/kawamoto-tekko_-envelope_bk2.jpg 1270w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/figure>\n\n\n\n\u003Cp>角2封筒・長3封筒・名刺・見積書鏡のデザインから印刷まで対応。封筒は紙質にもこだわり、中面はグレーに。「見えないところ」にもこだわるコンセプトにも共通しています。\u003C/p>\n\n\n\n\u003Cp>\u003C/p>\n\n\n\n\u003Cp>竣也：亜衣さん、会社案内パンフレットの構成や編集も担当していましたよね。\u003C/p>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/06/12171713/kawa_05-1024x683.jpg\" alt=\"\" class=\"wp-image-16370\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/06/12171713/kawa_05-1024x683.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/06/12171713/kawa_05-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/06/12171713/kawa_05-768x512.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/06/12171713/kawa_05-1536x1024.jpg 1536w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/06/12171713/kawa_05.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/figure>\n\n\n\n\u003Cp>亜衣：構成を考える上で、サイト制作時の知識だけでは足りなく、川本鉄工所さまにお願いしてたくさんの資料を用意してもらいました。建築に関して素人の私からの質問はきっと的外れなものもあったと思いますが、根気よく様々なことを教えていただき…感謝しかないです。その気持ちに報いるべく、粛々と情報の整理や整合性確認を行い、川本鉄工所さまの事業がしっかりと伝わるパンフレットを作ることができました。\u003C/p>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg decoding=\"async\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/06/12171729/kawa_06-1024x683.jpg\" alt=\"\" class=\"wp-image-16371\"/>\u003Cfigcaption class=\"wp-element-caption\">実際に川本鉄工所さまからご提供いただいた資料たち。\u003C/figcaption>\u003C/figure>\n\n\n\n\u003Cp>竣也：すごいなと思ってみていました。今回の事例で面白いなと思ったのが、サイトよりもパンフレットの方が情報量が多いことです。通常であれば、情報量は同等かサイトの方が多いこともあるくらいなのに、これには理由があったんですか？\u003C/p>\n\n\n\n\u003Cp>亜衣：ウェブサイトは、会社の事業や取り組みを発信するためのブランディングが目的だったので、会社案内とはまた別の情報発信ツールなんですよね。会社案内は、営業ツールとして営業担当の方が専門的な部分も説明するために使用すると聞いていたので、情報量が多くなったという背景があります。\u003C/p>\n\n\n\n\u003Cp>竣也：なるほど。ここにもやはり理由があったんですね。\u003C/p>\n\n\n\n\u003Cp>亜衣：サイトは「大地に、問う。」というキャッチコピーにもある通り、事業に対する真摯な姿勢を全面に出しています。営業担当の方からパンフレットを受け取った人が、次に知りたいことは「この会社ってどんな会社なの？信頼できるのだろうか」という部分だと思うので、そこをカバーする役目も今回のウェブサイトには意味を持たせていますね。\u003C/p>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/06/12171800/kawa_07-1024x682.jpg\" alt=\"\" class=\"wp-image-16372\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/06/12171800/kawa_07-1024x682.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/06/12171800/kawa_07-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/06/12171800/kawa_07-768x512.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/06/12171800/kawa_07-1536x1023.jpg 1536w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/06/12171800/kawa_07.jpg 1621w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/figure>\n\n\n\n\u003Cp>\u003Cstrong>-では、最後に一緒にチームを組んでみての感想をお願いします。\u003C/strong>\u003C/p>\n\n\n\n\u003Cp>亜衣：竣也さんは、親身になって考えてくれて、同じ温度感で制作を進められたのが楽しかったです。方向性を事前にすり合わせることで、こんなにも制作って進めやすいんだと感じました。\u003C/p>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/06/12171826/kawa_08-1024x682.jpg\" alt=\"\" class=\"wp-image-16373\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/06/12171826/kawa_08-1024x682.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/06/12171826/kawa_08-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/06/12171826/kawa_08-768x512.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/06/12171826/kawa_08-1536x1023.jpg 1536w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/06/12171826/kawa_08.jpg 1723w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/figure>\n\n\n\n\u003Cp>竣也：制作意図を理解してコーディングすると、エンジニアという立場からもアイディアがうまれるようになり、さらに良いサイトに成長させることができることを実証したチームだったと思います。このチームビルディングの流れを作ってくれた、亜衣さんには感謝です！\u003C/p>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/06/12171845/kawa_09-1024x683.jpg\" alt=\"\" class=\"wp-image-16374\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/06/12171845/kawa_09-1024x683.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/06/12171845/kawa_09-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/06/12171845/kawa_09-768x512.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/06/12171845/kawa_09-1536x1024.jpg 1536w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/06/12171845/kawa_09.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/figure>\n\n\n\n\u003Cp>\u003Cstrong>-ありがとうございました！\u003C/strong>　\u003C/p>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"/>\n\n\n\n\u003Cp>今回の対談インタビューでは、川本鉄工所さまが手掛けている地盤改良や杭打ち事業など縁の下を担当する仕事へのプライドに共感し、ふたりとも「目に見えない部分」にこれまで以上にこだわって仕事しているのが印象的でした。「デザイン」は表現されている部分に目が行きがちですが、その背景や裏側を丁寧に作り込んでいるからこそ、本質的なデザインに繋がるのではないかと思います。\u003C/p>\n\n\n\n\u003Cp>これからもGEAR8が魅せてくれる「本質を探究する」旅を追いかけるのが楽しみです！\u003C/p>\n\n\n\n\u003Cp>\u003Ca href=\"https://gggggggg.jp/works/kawamoto\" target=\"_blank\" rel=\"noreferrer noopener\">川本鉄工所さまのウェブサイトリニューアル詳細はこちら＞\u003C/a>\u003C/p>\n",16380,[],[5,471],{"vol":146,"journal_author":18},{"year":1545,"month":1546,"day":1608},[],{"status":1533,"name":28,"slug":29,"icon":30,"content":1955,"hidden":147},"1995年札幌市生まれ。2018年に北海学園大学人文学部を卒業後、制作を学びたいと思いデザイン業界へ。グラフィックデザイナー、イラストレーターとしてデザイン会社等に数社勤務後、デザイン×ディレクション業務に興味を持ち、\"ディレクションチーム\"を謳うGear8に2021年入社。\n\n主にWebサイトのディレクション・運用サポートと、デザイン業務を行う。イラストやデザインの経験からデザイン視点多めのディレクションが得意です。\n\n人生のテーマは、自由でハッピーなこと！アートと文学、運動や旅行に関心が高めです。 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EOS 5D Mark IV","1712717540","35","4000","0.001",[],{"self":2133,"collection":2135,"about":2137,"author":2139,"replies":2141},[2134],{"href":2008},[2136],{"href":1877},[2138],{"href":1880},[2140],{"embeddable":56,"href":159},[2142],{"embeddable":56,"href":2143},"https://cms.gggggggg.jp/wp-json/wp/v2/comments?post=16380",[2145,2146],[],[2147,2173],{"id":5,"link":8,"name":9,"slug":10,"taxonomy":11,"journal_cat_rest_author":2148,"journal_cat_rest_bg":43,"acf":2154,"_links":2156},[2149,2150,2151,2152,2153],{"name":24,"slug":25,"icon":26},{"name":28,"slug":29,"icon":30},{"name":32,"slug":33,"icon":34},{"name":36,"slug":37,"icon":38},{"name":40,"slug":41,"icon":42},{"bg":15,"writer":2155},[17,18,19,20,21],{"self":2157,"collection":2159,"about":2161,"acf:post":2163,"wp:post_type":2169,"curies":2171},[2158],{"href":47},[2160],{"href":50},[2162],{"href":53},[2164,2165,2166,2167,2168],{"embeddable":56,"href":57},{"embeddable":56,"href":59},{"embeddable":56,"href":61},{"embeddable":56,"href":63},{"embeddable":56,"href":65},[2170],{"href":68},[2172],{"name":71,"href":72,"templated":56},{"id":471,"link":474,"name":475,"slug":476,"taxonomy":11,"journal_cat_rest_author":2174,"journal_cat_rest_bg":496,"acf":2178,"_links":2180},[2175,2176,2177],{"name":485,"slug":486,"icon":487},{"name":489,"slug":490,"icon":491},{"name":493,"slug":494,"icon":495},{"bg":479,"writer":2179},[481,472,482],{"self":2181,"collection":2183,"about":2185,"acf:post":2187,"wp:post_type":2191,"curies":2193},[2182],{"href":500},[2184],{"href":50},[2186],{"href":53},[2188,2189,2190],{"embeddable":56,"href":507},{"embeddable":56,"href":509},{"embeddable":56,"href":511},[2192],{"href":514},[2194],{"name":71,"href":72,"templated":56},{"id":1691,"date":2196,"date_gmt":2197,"guid":2198,"modified":2200,"modified_gmt":2201,"slug":1694,"status":1533,"type":1534,"link":2202,"title":2203,"content":2204,"author":129,"featured_media":2206,"template":146,"journal_tag":2207,"journal_cat":2208,"acf":2209,"journal_rest_date":2211,"journal_rest_tag":2212,"journal_rest_author":2213,"journal_rest_relation":2214,"_links":2244,"_embedded":2277},"2022-08-24T15:46:09","2022-08-24T06:46:09",{"rendered":2199},"https://cms.gggggggg.jp/?post_type=summit&p=12709","2023-12-24T17:48:51","2023-12-24T08:48:51","https://cms.gggggggg.jp/journal/%e3%80%90g8%e7%a4%be%e5%93%a1%e3%83%ac%e3%83%9d%e3%80%91%e6%96%b0%e3%82%a8%e3%83%b3%e3%83%88%e3%83%a9%e3%83%b3%e3%82%b9%e3%83%9d%e3%82%b9%e3%82%bf%e3%83%bc%e3%81%ae%e5%88%b6%e4%bd%9c%e8%a9%b1%e3%80%82/",{"rendered":1693},{"rendered":2205,"protected":147},"\u003Cp>こんにちは。Gear8札幌勤務・ディレクター／デザイナーの\u003Ca href=\"https://cms.gggggggg.jp/member/ai_ishizuka/\">石塚亜衣\u003C/a>です。（ところどころサミット記事に登場していますが、書くのは初です。）\u003C/p>\n\u003Cp>Gear8札幌事務所では1F全体が芝生が敷かれ、夏バージョンで日々の打ち合わせを行っています。この芝生も定番化し、夏の風物詩になりました。\u003C/p>\n\u003Cp>昨年から新たに変わったのは、入口のポスターくらい…。ということで、\u003Cstrong>今回はのエントランス（玄関）ポスターをご紹介したいと思います！\u003C/strong>\u003C/p>\n\u003Cp> \u003C/p>\n\u003Ch3>１、きっかけとこれまでの話\u003C/h3>\n\u003Cp>弊社札幌事務所にご来社いただいたことがある方はご存知でしょうか。\u003Cbr />\nエントランス（玄関）にはポスターを飾っているのです。\u003C/p>\n\u003Cp>これまで飾っていたものとしては、Gear8の12周年に\u003Cstrong>\u003Ca href=\"https://cms.gggggggg.jp/summit/2020/10/01/10239/\">「ARAMAKI」さんとコラボ\u003C/a>した際に作ったポスター\u003C/strong>（写真右）や、\u003Cstrong>イラストレーター前田麦さんとコラボした際の年賀状イラストを使った年始ポスター\u003C/strong>などがありました。（写真左）\u003Cbr />\n毎月の定期というよりかは、節目で記念として作成することが多かった印象です。\u003C/p>\n\u003Cp>ちなみに年始の「あけまして〜」の筆文字は、Gear8メンバーが実際に書いたものだったりします。\u003Cbr />\n数人で書き初めをし、選抜されたものです！（誰が書いたかわかりますか？）\u003C/p>\n\u003Cp>\n\t\t\u003Cstyle type=\"text/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t/* see gallery_shortcode() in wp-includes/media.php */\n\t\t\u003C/style>\n\t\t\u003Cdiv id='gallery-1' class='gallery galleryid-12709 gallery-columns-2 gallery-size-large'>\u003Cdl class='gallery-item'>\n\t\t\t\u003Cdt class='gallery-icon portrait'>\n\t\t\t\t\u003Cimg width=\"732\" height=\"1024\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2022/08/poster_0-732x1024.jpg\" class=\"attachment-large size-large\" alt=\"\" decoding=\"async\" loading=\"lazy\" aria-describedby=\"gallery-1-12744\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2022/08/poster_0-732x1024.jpg 732w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2022/08/poster_0-214x300.jpg 214w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2022/08/poster_0-300x420.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2022/08/poster_0.jpg 768w\" sizes=\"(max-width: 732px) 100vw, 732px\" />\n\t\t\t\u003C/dt>\n\t\t\t\t\u003Cdd class='wp-caption-text gallery-caption' id='gallery-1-12744'>\n\t\t\t\t2022年　年賀ポスター\n\t\t\t\t\u003C/dd>\u003C/dl>\u003Cdl class='gallery-item'>\n\t\t\t\u003Cdt class='gallery-icon portrait'>\n\t\t\t\t\u003Cimg width=\"732\" height=\"1024\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2022/08/poster_00-732x1024.jpg\" class=\"attachment-large size-large\" alt=\"\" decoding=\"async\" loading=\"lazy\" aria-describedby=\"gallery-1-12745\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2022/08/poster_00-732x1024.jpg 732w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2022/08/poster_00-214x300.jpg 214w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2022/08/poster_00-300x420.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2022/08/poster_00.jpg 768w\" sizes=\"(max-width: 732px) 100vw, 732px\" />\n\t\t\t\u003C/dt>\n\t\t\t\t\u003Cdd class='wp-caption-text gallery-caption' id='gallery-1-12745'>\n\t\t\t\tARMAMAKIさんコラボポスター\n\t\t\t\t\u003C/dd>\u003C/dl>\u003Cbr style=\"clear: both\" />\n\t\t\u003C/div>\n\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>今回のご紹介する新ポスターは、代表の水野と私で新しいエントランスポスターを作りたいね、と話していたことがきっかけです。\u003Cbr />\n電気をつけないと暗くなりがちなエントランスですが、来客も多いこともありなにか印象を残せたら・・・などと話が進み制作がスタート。\u003C/p>\n\u003Cp>そんなこんなで\u003Cstrong>今年、2022年3月からポスターデザインをリニューアル＋シリーズ化\u003C/strong>がスタートしました。\u003C/p>\n\u003Ch3>２、打ち合わせを経て\u003C/h3>\n\u003Cp>いまでも覚えているのは、水野と札幌ファクトリーに入っているタージ・マハールでのランチ兼初回打ち合わせ。（余談ですが、タージ・マハールはGear8メンバーのランチ出没度高めです：\u003Ca href=\"https://cms.gggggggg.jp/summit/2022/03/02/11995/\">ランチスポット紹介記事はこちら\u003C/a>）\u003C/p>\n\u003Cp>初回打ち合わせなのですこーし変わったポスター案も考え、お店でプチプレゼンしようと思っていたのですが、水野が事前にデータを確認していたようで初回の反応を見逃しました…。笑　お店ではサラダ＆本日のスープセットを美味しくいただきながら（インドカレーがメインのお店なのに…）デザインの話をしつつ、方向性はほとんどその日に決まりました。\u003C/p>\n\u003Cp>初回ラフデザインはこんな感じです。\u003C/p>\n\u003Cp>\n\t\t\u003Cstyle type=\"text/css\">\n\t\t\t#gallery-2 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-2 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t/* see gallery_shortcode() in wp-includes/media.php */\n\t\t\u003C/style>\n\t\t\u003Cdiv id='gallery-2' class='gallery galleryid-12709 gallery-columns-2 gallery-size-full'>\u003Cdl class='gallery-item'>\n\t\t\t\u003Cdt class='gallery-icon landscape'>\n\t\t\t\t\u003Cimg width=\"771\" height=\"701\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2022/08/poster_process02-2.jpg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" aria-describedby=\"gallery-2-12760\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2022/08/poster_process02-2.jpg 771w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2022/08/poster_process02-2-300x273.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2022/08/poster_process02-2-768x698.jpg 768w\" sizes=\"(max-width: 771px) 100vw, 771px\" />\n\t\t\t\u003C/dt>\n\t\t\t\t\u003Cdd class='wp-caption-text gallery-caption' id='gallery-2-12760'>\n\t\t\t\tラフ（パンダ）\n\t\t\t\t\u003C/dd>\u003C/dl>\u003Cdl class='gallery-item'>\n\t\t\t\u003Cdt class='gallery-icon landscape'>\n\t\t\t\t\u003Cimg width=\"771\" height=\"701\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2022/08/poster_process.jpg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" aria-describedby=\"gallery-2-12767\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2022/08/poster_process.jpg 771w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2022/08/poster_process-300x273.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2022/08/poster_process-768x698.jpg 768w\" sizes=\"(max-width: 771px) 100vw, 771px\" />\n\t\t\t\u003C/dt>\n\t\t\t\t\u003Cdd class='wp-caption-text gallery-caption' id='gallery-2-12767'>\n\t\t\t\tラフ（カンガルー）／エンジニアの石塚が「ピ●チュウみたい」と言っていたのを覚えています。（カンガルーは石塚の割り当て動物）\n\t\t\t\t\u003C/dd>\u003C/dl>\u003Cbr style=\"clear: both\" />\n\t\t\u003C/div>\n\u003C/p>\n\u003Ch3>３、最終デザイン\u003C/h3>\n\u003Cp>初回デザインは、テキストもデザインもラフだったので、そこからさらにブラッシュアップ。\u003Cbr />\n迷走しては水野と何度か打ち合わせしつつ、決まったのはこちら。\u003C/p>\n\u003Cp>テーマは「\u003Cstrong>動物（社員）が同じ方向を向いているポスター\u003C/strong>」。\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-12762\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2022/08/poster_end-1.jpg\" alt=\"\" width=\"771\" height=\"701\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2022/08/poster_end-1.jpg 771w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2022/08/poster_end-1-300x273.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2022/08/poster_end-1-768x698.jpg 768w\" sizes=\"(max-width: 771px) 100vw, 771px\" />\u003C/p>\n\u003Cp>柔軟性を感じさせる細い線を用いて、収まりどころを模索しました。色は時折季節感も考慮しつつ、\u003Cstrong>エントランスが華やかになるような色\u003C/strong>を選びます。（物理的にエントランスを明るくするために夜に光るインクを使う話があったとかなかったとか…。）\u003C/p>\n\u003Cp>思い起こせば\u003Cstrong>水野とのデザイン打ち合わせは\u003C/strong>とても面白かったです。どのフォントがいいのか？を話していた時には、選んでいたフォントの歴史を調べたり、水野と私のフォントチョイスがほぼ正反対でした。（笑）当初のデザインでは動物が1本の太い線で描かれているデザインで、中にテキストを入れて…など\u003Cstrong>ユーモアと自由なアイディアにあふれた時間だった\u003C/strong>なと思います。\u003C/p>\n\u003Cp>エントランスポスター制作は社内だけの取り組みですが、人とデザインをつくりあげること・ものづくりって楽しいな〜と感じました。\u003C/p>\n\u003Ch3>４、制作メンバーはタイにも広がる\u003C/h3>\n\u003Cp>英文のキャッチコピーは\u003Cstrong>タイのデザイナーAMが担当\u003C/strong>。\u003Cbr />\nコピーの内容は、ざっくりいうと\u003Cstrong>Gear8がつくるものとその向き合い方\u003C/strong>、でしょうか。動物のイメージやGear8の制作への姿勢を、社員の動物やキャラクターになぞらえた英文のコピーにしています。＊Gear8では社員に動物が割り振られる文化があります。\u003Cbr />\n毎月オンラインでの打ち合わせを重ね、制作で大きく助けられました…。\u003C/p>\n\u003Cp>ちなみにキャッチコピー下の謎な数字列、なにかわかりますか？　※水野案です。（当てた方には…）\u003C/p>\n\u003Cp>などなど振り返ると、いろいろ考えてみんなで作ったものだったんだなぁと感慨深いです。\u003C/p>\n\u003Ch3>５、制作開始からの5ヶ月分をご紹介\u003C/h3>\n\u003Cp>さて、最後にこれまでの5ヶ月分をご紹介します。\u003Cbr />\n各月のコメントは、\u003Ca href=\"https://www.instagram.com/gear_8/\">インスタ\u003C/a>にあがってますのででぜひご覧ください！\u003C/p>\n\u003Cp>\n\t\t\u003Cstyle type=\"text/css\">\n\t\t\t#gallery-3 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-3 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-3 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-3 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t/* see gallery_shortcode() in wp-includes/media.php */\n\t\t\u003C/style>\n\t\t\u003Cdiv id='gallery-3' class='gallery galleryid-12709 gallery-columns-2 gallery-size-full'>\u003Cdl class='gallery-item'>\n\t\t\t\u003Cdt class='gallery-icon portrait'>\n\t\t\t\t\u003Cimg width=\"768\" height=\"1076\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2022/08/poster_03.jpg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" aria-describedby=\"gallery-3-12750\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2022/08/poster_03.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2022/08/poster_03-214x300.jpg 214w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2022/08/poster_03-731x1024.jpg 731w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2022/08/poster_03-300x420.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" />\n\t\t\t\u003C/dt>\n\t\t\t\t\u003Cdd class='wp-caption-text gallery-caption' id='gallery-3-12750'>\n\t\t\t\t2022/3 Panda\n\t\t\t\t\u003C/dd>\u003C/dl>\u003Cdl class='gallery-item'>\n\t\t\t\u003Cdt class='gallery-icon portrait'>\n\t\t\t\t\u003Cimg width=\"768\" height=\"1075\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2022/08/poster_04.jpg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" aria-describedby=\"gallery-3-12751\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2022/08/poster_04.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2022/08/poster_04-214x300.jpg 214w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2022/08/poster_04-732x1024.jpg 732w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2022/08/poster_04-300x420.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" />\n\t\t\t\u003C/dt>\n\t\t\t\t\u003Cdd class='wp-caption-text gallery-caption' id='gallery-3-12751'>\n\t\t\t\t2022/4 Kangaroo\n\t\t\t\t\u003C/dd>\u003C/dl>\u003Cbr style=\"clear: both\" />\u003Cdl class='gallery-item'>\n\t\t\t\u003Cdt class='gallery-icon portrait'>\n\t\t\t\t\u003Cimg width=\"768\" height=\"1075\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2022/08/poster_05.jpg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" aria-describedby=\"gallery-3-12752\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2022/08/poster_05.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2022/08/poster_05-214x300.jpg 214w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2022/08/poster_05-732x1024.jpg 732w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2022/08/poster_05-300x420.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" />\n\t\t\t\u003C/dt>\n\t\t\t\t\u003Cdd class='wp-caption-text gallery-caption' id='gallery-3-12752'>\n\t\t\t\t2022/5 Lesser panda\n\t\t\t\t\u003C/dd>\u003C/dl>\u003Cdl class='gallery-item'>\n\t\t\t\u003Cdt class='gallery-icon portrait'>\n\t\t\t\t\u003Cimg width=\"768\" height=\"1075\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2022/08/poster_06.jpg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" aria-describedby=\"gallery-3-12753\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2022/08/poster_06.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2022/08/poster_06-214x300.jpg 214w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2022/08/poster_06-732x1024.jpg 732w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2022/08/poster_06-300x420.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" />\n\t\t\t\u003C/dt>\n\t\t\t\t\u003Cdd class='wp-caption-text gallery-caption' id='gallery-3-12753'>\n\t\t\t\t2022/6 Polar bear\n\t\t\t\t\u003C/dd>\u003C/dl>\u003Cbr style=\"clear: both\" />\u003Cdl class='gallery-item'>\n\t\t\t\u003Cdt class='gallery-icon portrait'>\n\t\t\t\t\u003Cimg width=\"768\" height=\"1075\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2022/08/poster_07.jpg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" aria-describedby=\"gallery-3-12754\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2022/08/poster_07.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2022/08/poster_07-214x300.jpg 214w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2022/08/poster_07-732x1024.jpg 732w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2022/08/poster_07-300x420.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" />\n\t\t\t\u003C/dt>\n\t\t\t\t\u003Cdd class='wp-caption-text gallery-caption' id='gallery-3-12754'>\n\t\t\t\t2022/7 Bald eagle\n\t\t\t\t\u003C/dd>\u003C/dl>\n\t\t\t\u003Cbr style='clear: both' />\n\t\t\u003C/div>\n\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>ちなみに、よく聞かれるポスター動物の選定理由は\u003Cspan style=\"text-decoration: underline;\">\u003Cstrong>デザインの再現性が高いかどうかと、水野と相談の結果\u003C/strong>\u003C/span>です。\u003C/p>\n\u003Cp>話し合いの中では、ポスターにする動物については気軽に、あまりルールを決めすぎなくてもいいんじゃない？という流れもありました。\u003Cbr />\nなのである程度自由に作っています。再現性は「パンダって目の形がわかりにくいけど表現できるのか？」とか、「カンガルーはポケットや足が特徴的だけど顔まわりだけでわかるかな？」など、より少ない情報で、その動物らしさを伝えるのが毎回苦労するポイントだったりします。\u003C/p>\n\u003Ch3>６、動物のミニカードも\u003C/h3>\n\u003Cp>弊社からお送りしているの請求書に付属する、\u003Cstrong>動物のミニカード\u003C/strong>もエントランスポスターに合わせデザインを統一しました。\u003C/p>\n\u003Cp>これらは社内で印刷しているので、色の調整ができる反面、調整できすぎてしまうので難しいなぁと思います。\u003Cbr />\n用紙の種類でもインクの乗り方が変わるので、何度か出力して色を確認しながら進めています。\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-12756\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2022/08/poster_card-1024x576.jpg\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2022/08/poster_card-1024x576.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2022/08/poster_card-300x169.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2022/08/poster_card-768x432.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2022/08/poster_card-1536x864.jpg 1536w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2022/08/poster_card-2048x1152.jpg 2048w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2022/08/poster_card-960x540.jpg 960w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp>＊これまでの請求書カードはこんなのがありました。\u003Cbr />\n\u003Ca href=\"https://cms.gggggggg.jp/summit/2021/09/10/11388/\">社内記録#5　動物ミニカードが新しくなりました！\u003C/a>\u003Cbr />\n\u003Ca href=\"https://cms.gggggggg.jp/summit/2019/11/19/8245/\">2019.11.19　社内記録#2　動物のミニカード\u003C/a>\u003Cbr />\n\u003Ca href=\"https://cms.gggggggg.jp/summit/2020/06/26/9889/\">2020.06.26　社内記録#3　新！動物ミニカードの10ヶ月\u003C/a>\u003Cbr />\n\u003Ca href=\"https://cms.gggggggg.jp/summit/2021/05/17/10961/\">2021.05.17　社内記録#4　動物ミニカードの記録・第二弾！\u003C/a>\u003C/p>\n\u003Ch3>６、おわりに\u003C/h3>\n\u003Cp>最後になりましたが、ポスターの可能性はいろいろあるなと思います。今後もさまざまな形で、見る人も作る人も楽しめるものをつくれたらと思います。\u003Cbr />\nご来社いただいた際には、ぜひみてみてくださいね！\u003C/p>\n\u003Cp>また今回の記事写真は\u003Cstrong>2022年4月入社の新入社員（！）\u003C/strong>でかつ\u003Cstrong>カメラ好き「いわち」こと岩田あかりちゃん\u003C/strong>にお願いしました。撮影したのは暑い日で、いろんな角度からの撮影で大変だったと思うのですが、さわやかな対応でばっちり撮ってくれました。今後も活躍をお楽しみに！\u003C/p>\n\u003Cp>以上、エントランスポスターのご紹介でした！\u003C/p>\n",12787,[],[5],{"vol":2210,"journal_author":18},5,{"year":1695,"month":1678,"day":1696},[],{"status":1533,"name":28,"slug":29,"icon":30,"content":1955,"hidden":147},{"title":9,"description":7,"bg":43,"posts":2215},[2216,2217,2218,2219,2220,2221,2222,2223,2224,2225,2226,2227,2228,2229,2230,2231,2232,2233,2234,2235,2236,2237,2238,2239,2240,2241,2242,2243],{"id":1555,"thumbnail":1556,"title":1557,"slug":1558,"year":1559,"month":1560,"day":1561,"tags":147,"icon":147},{"id":1563,"thumbnail":1564,"title":1565,"slug":1566,"year":1559,"month":1560,"day":1561,"tags":147,"icon":147},{"id":1568,"thumbnail":1569,"title":1570,"slug":1571,"year":1559,"month":1572,"day":1561,"tags":147,"icon":147},{"id":1574,"thumbnail":1575,"title":1576,"slug":1577,"year":1559,"month":1572,"day":1578,"tags":147,"icon":147},{"id":1580,"thumbnail":1581,"title":1582,"slug":1583,"year":1559,"month":1572,"day":1578,"tags":147,"icon":147},{"id":1585,"thumbnail":1586,"title":1587,"slug":1588,"year":1559,"month":1572,"day":1578,"tags":147,"icon":147},{"id":1590,"thumbnail":1591,"title":1592,"slug":1593,"year":1559,"month":1594,"day":1578,"tags":147,"icon":147},{"id":1596,"thumbnail":1597,"title":1598,"slug":1599,"year":1559,"month":1600,"day":1601,"tags":147,"icon":147},{"id":1603,"thumbnail":1604,"title":1605,"slug":1606,"year":1607,"month":1608,"day":1609,"tags":147,"icon":147},{"id":1611,"thumbnail":1612,"title":1613,"slug":1614,"year":1607,"month":1608,"day":1615,"tags":147,"icon":42},{"id":1617,"thumbnail":1618,"title":1619,"slug":1620,"year":1607,"month":1621,"day":1622,"tags":147,"icon":42},{"id":1624,"thumbnail":1625,"title":1626,"slug":1627,"year":1607,"month":1560,"day":1628,"tags":147,"icon":491},{"id":1630,"thumbnail":1631,"title":1632,"slug":1633,"year":1607,"month":1560,"day":1628,"tags":147,"icon":42},{"id":1635,"thumbnail":1636,"title":1637,"slug":1638,"year":1607,"month":1560,"day":1622,"tags":147,"icon":42},{"id":1640,"thumbnail":1641,"title":1642,"slug":1643,"year":1607,"month":1560,"day":1644,"tags":147,"icon":42},{"id":1646,"thumbnail":1647,"title":1648,"slug":1649,"year":1607,"month":1560,"day":1572,"tags":147,"icon":42},{"id":1651,"thumbnail":1652,"title":1653,"slug":1654,"year":1607,"month":1560,"day":1655,"tags":147,"icon":42},{"id":1657,"thumbnail":1658,"title":1659,"slug":1660,"year":1607,"month":1560,"day":1594,"tags":147,"icon":42},{"id":1662,"thumbnail":1663,"title":1664,"slug":1665,"year":1545,"month":1666,"day":1667,"tags":147,"icon":760},{"id":1669,"thumbnail":1670,"title":1671,"slug":1672,"year":1545,"month":1666,"day":1594,"tags":147,"icon":1062},{"id":1674,"thumbnail":1675,"title":1676,"slug":1677,"year":1545,"month":1678,"day":1546,"tags":147,"icon":756},{"id":1680,"thumbnail":1681,"title":1682,"slug":1683,"year":1545,"month":1684,"day":1547,"tags":147,"icon":1062},{"id":1525,"thumbnail":1868,"title":1537,"slug":1532,"year":1545,"month":1546,"day":1547,"tags":147,"icon":26},{"id":1686,"thumbnail":1687,"title":1688,"slug":1689,"year":1545,"month":1546,"day":1608,"tags":147,"icon":30},{"id":1698,"thumbnail":1699,"title":1700,"slug":1701,"year":1702,"month":1546,"day":1621,"tags":147,"icon":1703},{"id":1705,"thumbnail":1706,"title":1707,"slug":1708,"year":1702,"month":1560,"day":1709,"tags":147,"icon":1710},{"id":1712,"thumbnail":1713,"title":1714,"slug":1715,"year":1702,"month":1655,"day":1547,"tags":147,"icon":1710},{"id":1717,"thumbnail":1718,"title":1719,"slug":1720,"year":1721,"month":1546,"day":1594,"tags":147,"icon":627},{"self":2245,"collection":2248,"about":2250,"author":2252,"version-history":2254,"predecessor-version":2258,"acf:post":2262,"wp:featuredmedia":2264,"wp:attachment":2267,"wp:term":2270,"curies":2275},[2246],{"href":2247},"https://cms.gggggggg.jp/wp-json/wp/v2/journal/12709",[2249],{"href":1728},[2251],{"href":1731},[2253],{"embeddable":56,"href":159},[2255],{"count":2256,"href":2257},75,"https://cms.gggggggg.jp/wp-json/wp/v2/journal/12709/revisions",[2259],{"id":2260,"href":2261},15165,"https://cms.gggggggg.jp/wp-json/wp/v2/journal/12709/revisions/15165",[2263],{"embeddable":56,"href":63},[2265],{"embeddable":56,"href":2266},"https://cms.gggggggg.jp/wp-json/wp/v2/media/12787",[2268],{"href":2269},"https://cms.gggggggg.jp/wp-json/wp/v2/media?parent=12709",[2271,2273],{"taxonomy":1751,"embeddable":56,"href":2272},"https://cms.gggggggg.jp/wp-json/wp/v2/journal_tag?post=12709",{"taxonomy":11,"embeddable":56,"href":2274},"https://cms.gggggggg.jp/wp-json/wp/v2/journal_cat?post=12709",[2276],{"name":71,"href":72,"templated":56},{"author":2278,"acf:post":2287,"wp:featuredmedia":2312,"wp:term":2374},[2279],{"id":129,"name":1760,"url":146,"description":146,"link":1761,"slug":1760,"avatar_urls":2280,"acf":2281,"_links":2282},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/>\n台湾、中国、香港は同じく漢字大国ですが、その中でも台湾と香港は繁体字という複雑で総画数の多い漢字を使っています。総画数が多い分、漢字などを 10,000 字以上作らないとフォントは成り立たないので、開発作業はお金と時間と労力を費やす作業なのです。（ちなみに、通常の欧文フォントは平均 500 字 ぐらい）この差は歴然ですね。\u003C/p>\n\u003Cp>\u003Cdiv id=\"attachment_5320\" style=\"width: 1090px\" class=\"wp-caption aligncenter\">\u003Cimg aria-describedby=\"caption-attachment-5320\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-5320 size-full\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/06/11326186_404910359706184_469586943_n.jpg\" alt=\"11326186_404910359706184_469586943_n\" width=\"1080\" height=\"810\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/06/11326186_404910359706184_469586943_n.jpg 1080w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/06/11326186_404910359706184_469586943_n-300x225.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/06/11326186_404910359706184_469586943_n-768x576.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/06/11326186_404910359706184_469586943_n-1024x768.jpg 1024w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" />\u003Cp id=\"caption-attachment-5320\" class=\"wp-caption-text\">\u003Cspan style=\"font-size: 8pt;\">※台湾に残る唯一の活字屋\u003Cspan style=\"color: #000000;\">\u003Ca style=\"color: #000000;\" href=\"https://www.taipeinavi.com/shop/479/\">「日星鑄字行」\u003C/a>\u003C/span>。\u003C/span>\u003C/p>\u003C/div>\u003C/p>\n\u003Cp>一つの繁体字フォントを作り上げるのに、最低でも2年はかかると言われています。それに加えて、地元ではまだまだ無料ダウンロードや違法ダウンロード文化が根付いているため、”フォントは購入するもので、使う上で色んなルールもある”というのは一般の人にあんまり知られていないです。\u003C/p>\n\u003Cp>この仕事は大変な上、あんまり理解されていないところが多いというのもあって、過去10年間の中で台湾独自に開発したフォントファミリーは日本の3,000近くと比べて、たったの5つしかありません…！\u003C/p>\n\u003Cp>台湾のデザイナーさんはこの既存のフォントだけではあんまりにもバリエーションが少ないため、香港の繁体字フォントを使ったり、中国の簡体字フォントを使ったり、日本のフォントを使ったりしていました。当然、それは台湾の繁体字向けに作られていないため、表示されない漢字も多く生じます。デザイナーにとってとても悲しい話ですね。\u003C/p>\n\u003Cp> \u003C/p>\n\u003Ch3>\u003Cstrong>「島」字型提案概念展\u003C/strong>\u003C/h3>\n\u003Cp>今回、どうしても行きたかったこの展示は、just font という台湾のフォントデザイン会社が主催したグループ展。会場はカフェの4階にあり、こじんまりとした展示スペースにプリントしたフォント紹介などがずらりと並べられています。\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-8972\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/06/4666376b1a926ca341e1b2d8bfe8a471-1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/06/4666376b1a926ca341e1b2d8bfe8a471-1024x768.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/06/4666376b1a926ca341e1b2d8bfe8a471-300x225.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/06/4666376b1a926ca341e1b2d8bfe8a471-768x576.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/06/4666376b1a926ca341e1b2d8bfe8a471-1536x1152.jpg 1536w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/06/4666376b1a926ca341e1b2d8bfe8a471-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp>中は展示のほかに、自社フォントを使った刺繍のガチャガチャと、ポストカードが置いてあります。展示のテーマでもある「島」もスタンプを押して持ち帰ることが出来ます。\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cdiv id=\"attachment_5325\" style=\"width: 960px\" class=\"wp-caption aligncenter\">\u003Cimg aria-describedby=\"caption-attachment-5325\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-5325 size-full\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/06/00.jpg\" alt=\"00\" width=\"950\" height=\"632\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/06/00.jpg 950w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/06/00-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/06/00-768x511.jpg 768w\" sizes=\"(max-width: 950px) 100vw, 950px\" />\u003Cp id=\"caption-attachment-5325\" class=\"wp-caption-text\">\u003Cspan style=\"font-size: 8pt;\">※漢字の「島」もフォントによってイメージが違ってきます。\u003C/span>\u003C/p>\u003C/div>\u003C/p>\n\u003Cp>\u003Cstrong>なぜ「島」なのか？\u003C/strong>\u003Cbr />\n「島」字型提案概念展（フォントデザイン展「島」）。この漢字の「島」は”孤島にいるかような日々”と製作する時の心境を表しています。先ほども話したように、1つのシリーズに１万字の漢字も作り上げないと成立しないので…普通の人なら心が折れそうですよね。\u003C/p>\n\u003Cp>6つのフォントファミリーの中で、一つは justfont が提供する金萱ファミリーのBold「金萱全糖」。残りの5つは justfont が開いたフォント講義で出会ったデザイナーさん達の作品となります。台湾の道路で書かれている書体をモチーフにした「台灣道路體」、2016年のMorisawa Type Design Competition デザイン賞を取った「淚體」、2017グッドデザイン賞を取った「凝書體」、モダンなデザインが似合う「日日新」、スポーツ感のある「激燃體」。それぞれ紹介して行きたいのですが、長文になってしまいそうなので、まず個人的に好きな2つのフォントファミリー「金萱」と「道路體」から振り返っていきます！\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cspan style=\"color: #000000;\">\u003Ca style=\"color: #000000;\" href=\"https://jinxuan.justfont.com/\">\u003Cstrong>金萱全糖\u003C/strong>\u003C/a>\u003C/span>\u003Cbr />\n「金萱（キンセン）」フォントファミリーは、2015年に台湾内で大きな反響と注目を集めたクラウドファンディング企画から生まれた物でした。\u003Cbr />\nこのフォントファミリーは台湾茶の金萱からイメージし、名前も「金萱茶」が由来となっています。半分は明体のDNAを受け継いて繊細さがありつつ、もう半分はゴシック体の面影を感じさせます。このフォントファミリーのウェイトは、台湾のドリンクスタンドで聞かれる注文の仕方：少糖、2分糖、3分糖、無糖、全糖で表示しています（ヒラギノのW2、W3、W6と同じ意味）。意味が分かる人から見ますと、台湾らしくて、かわいいネーミングのつけ方となっています。この「金萱全糖」は金萱ファミリーの一番太いウェイトで、タイトルやポスターで使えそうです。発売は2018年10月末だそう。\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cspan style=\"color: #212121;\">\u003Cstrong>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-8973\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/06/IMG_1560-1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/06/IMG_1560-1024x768.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/06/IMG_1560-300x225.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/06/IMG_1560-768x576.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/06/IMG_1560-1536x1152.jpg 1536w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/06/IMG_1560-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003Cbr />\n\u003Ca style=\"color: #212121;\" href=\"https://blog.justfont.com/2017/09/taiwan-road-font/#more-7274\">台灣道路體\u003C/a>\u003C/strong>\u003C/span>\u003Cbr />\n台湾に行ったことのある方は目にしたことがあるかもしれない、運転している人が道路の文字を丁度良く見えるよう、細長くシュッとなっている道路フォントです。細長い特徴を利用して、台湾フォント初のコンデンスドフォントとなりました。繁体字は総画数が多いのに加え、一つ一つの漢字の面積が広いため、町にある看板やポスターなどではよく圧縮した文字を目にします。もしこのコンデンスドフォントが広まることができたら、圧縮問題も少し良くなるのではないでしょうか。都会、旅行、移動するイメージを持たせますので、交通機関やアウトドア、人文地理などで活用できそうなフォントです。\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-8974\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/06/IMG_1570-1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/06/IMG_1570-1024x768.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/06/IMG_1570-300x225.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/06/IMG_1570-768x576.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/06/IMG_1570-1536x1152.jpg 1536w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/06/IMG_1570-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003Cbr />\nデザイナーはまだ研究段階の時、実際に道路体を書かれている職人さんとコンタクトを取って、取材をしていたそうです。漢字のどこでどんな角度で曲がるとか、様々なポイントと知恵を頂いて製作に挑みました。詳しく知りたい方は、「台湾道路体」のタイトルをクリックしてみてくださいね。画像や動画もありますので、内容が読めなくても見てて面白いと思います。\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-8975\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/06/bc5e875f79393eb4a7a04ff8be579888-1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/06/bc5e875f79393eb4a7a04ff8be579888-1024x768.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/06/bc5e875f79393eb4a7a04ff8be579888-300x225.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/06/bc5e875f79393eb4a7a04ff8be579888-768x576.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/06/bc5e875f79393eb4a7a04ff8be579888-1536x1152.jpg 1536w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/06/bc5e875f79393eb4a7a04ff8be579888-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003Cbr />\nフォントファミリーの物語、見れば見るほど話を深く知りたくなりますよね。今回展示されたフォントの中でも、まだまだご紹介したいものは残っていますが、それはまた次回のお楽しみということで…！では、台湾フォント#2 でまたお会いしましょう。\u003C/p>\n",8982,[],[5],{"vol":2418,"journal_author":2419},4,12060,{"year":1702,"month":1546,"day":1621},[],{"status":1533,"name":2423,"slug":2424,"icon":1703,"content":2425,"hidden":56},"Gear8","gear8-summit","\u003C!-- wp:paragraph -->\n\u003Cp>Gear8卒業生による記事です。\u003C/p>\n\u003C!-- /wp:paragraph 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class=\"wp-block-heading\">スープカレーの次はパスタソース！\u003Cbr>北海道ならではの商品を、ちょっとしたお土産にちょうどいいパッケージにしたお話。\u003C/h3>\n\n\n\n\u003Cp>先日の\u003Cstrong>\u003Ca href=\"https://cms.gggggggg.jp/summit/2018/03/30/4782/\" target=\"_blank\" rel=\"noreferrer noopener\">スープカレーの記事\u003C/a>\u003C/strong>でご紹介した「\u003Cstrong>\u003Ca href=\"http://www.pandp.jpn.com/recipe/\" target=\"_blank\" rel=\"noreferrer noopener\">うちのスープカレー\u003C/a>\u003C/strong>」ですが、実は最近ひとつ新しい姉妹商品が生まれました。\u003Cbr>こちらも弊社でパッケージデザインなどさせていただいたので、今回はそのお話。\u003C/p>\n\n\n\n\u003Cp>新しいアイテムは「うちのパスタソース」というシリーズで、名前の通りカレーではなくパスタです。\u003Cbr>北海道の食材を活かしたお手軽なパスタソースで、調理も簡単。こちらもパッケージは弊社で制作したのですが、今回はそこから派生したお土産向けの商品についてお伝えしたいと思います。\u003C/p>\n\n\n\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/IMG_1.jpg\" alt=\"IMG_1+\" width=\"3456\" height=\"2304\">\u003Csmall>通常のうちのパスタソース。味は3種類。\u003C/small>\u003C/p>\n\n\n\n\u003Cp>始まりは、このパスタソースでおしゃれなパッケージに入ったお土産向きのタイプを作りたいという企画をメーカーから頂いたこと。低価格帯で小ぶりなパッケージ、冷蔵品でもなく気軽に購入出できて、ちょっとしたギフトに選んでもらえるような商品にしたい。内容としては1食分のソースと、パスタ麺をセットにしたもので、北海道産の食材を使っていることから空港などでもお土産として選んでもらえるようなものをという考えでした。\u003C/p>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter\">\u003Cimg decoding=\"async\" loading=\"lazy\" width=\"3456\" height=\"2304\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/IMG_3928.jpg\" alt=\"IMG_3928\" class=\"wp-image-5121\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/IMG_3928.jpg 3456w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/IMG_3928-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/IMG_3928-768x512.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/IMG_3928-1024x683.jpg 1024w\" sizes=\"(max-width: 3456px) 100vw, 3456px\" />\u003C/figure>\u003C/div>\n\n\n\u003Cp>土台となるパッケージの箱のかたちは既に決まっていたので、あとはどんなデザインを載せるかというところからを弊社で詰めていきます。メインターゲットは20～30代女性ということで、社内デザイナーの朝香と韓、それから私でパッケージ案を持ち寄ってまずはディスカッションしていくことに。\u003Cbr>指定の箱はクラフト色で、前面に一箇所穴をあける加工が可能。空けた穴からパスタの乾麺をのぞかせ、見栄えのアクセントにしたいと考えました。穴の形は変更可能なため、パッケージのデザインはその穴のあけ方も含めた提案ということになります。\u003Cbr>せっかくの北海道産小麦を使用したパスタ麺なので、自然や麦の穂をモチーフにした柄をパッケージ自体にもプリントするという案が出て、全体に模様を入れることに決定。選んだ矢絣のような柄は、フランスの伝統的な焼き菓子に使われる麦の穂の模様からイメージをもらいました。\u003C/p>\n\n\n\n\u003Cp>箱をくるむように付ける帯の部分のデザイン作りにあたっては、まずはロゴ作り。\u003Cbr>なるべくたくさんの案を描いて集まり、そこから絞ったものを整えて選出していきます。\u003C/p>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter\">\u003Cimg decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/72949ba060b444efbc2dbc427e3ae726-1024x683.jpg\" alt=\"\" class=\"wp-image-9058\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/72949ba060b444efbc2dbc427e3ae726-1024x683.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/72949ba060b444efbc2dbc427e3ae726-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/72949ba060b444efbc2dbc427e3ae726-768x512.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/72949ba060b444efbc2dbc427e3ae726-1536x1024.jpg 1536w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/72949ba060b444efbc2dbc427e3ae726-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/figure>\u003C/div>\n\n\n\u003Cp>見た目の可愛さや分かりやすさから、当初の予定から変更してメインの商品名は英語ではなく日本語での表記に。ロゴが決まったら、そこから帯のデザイン、色合いなどを複数パターン出しながら検討していきます。\u003C/p>\n\n\n\n\u003Cp>味が３種類あるので、それぞれのカラーやモチーフがわかりやすいようにバリエーションをつくり、３つ並べても単体でも魅力的になるように。\u003Cbr>パッケージの天面にあたる部分にも味ごとのマークを入れることで、まとめて箱詰めされていてもどの味か分かりやすくなりました。デザインに合わせてロゴも再度調整していきます。\u003C/p>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter\">\u003Cimg decoding=\"async\" loading=\"lazy\" width=\"2000\" height=\"1333\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/IMG_3466.jpg\" alt=\"IMG_3466\" class=\"wp-image-5112\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/IMG_3466.jpg 2000w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/IMG_3466-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/IMG_3466-768x512.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/IMG_3466-1024x682.jpg 1024w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" />\u003C/figure>\u003C/div>\n\n\n\u003Cp>お客さまとも打合せや試作を重ねて、決まったデザインを印刷して確認。\u003Cbr>箱に重ねて巻く帯なので、紙質もいろいろなものを試してインクのりや紙の強さ、厚みなどをチェックしながら選んでいきます。紙によって色の沈み具合やかすれも変わってくるので、データも調整しながらの進行。\u003C/p>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter\">\u003Cimg decoding=\"async\" loading=\"lazy\" width=\"2000\" height=\"1333\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/IMG_3468.jpg\" alt=\"IMG_3468\" class=\"wp-image-5113\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/IMG_3468.jpg 2000w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/IMG_3468-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/IMG_3468-768x512.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/IMG_3468-1024x682.jpg 1024w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" />\u003C/figure>\u003C/div>\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter\">\u003Cimg decoding=\"async\" loading=\"lazy\" width=\"3306\" height=\"2203\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/IMG_4011.jpg\" alt=\"IMG_4011\" class=\"wp-image-5168\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/IMG_4011.jpg 3306w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/IMG_4011-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/IMG_4011-768x512.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/IMG_4011-1024x682.jpg 1024w\" sizes=\"(max-width: 3306px) 100vw, 3306px\" />\u003C/figure>\u003C/div>\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter\">\u003Cimg decoding=\"async\" loading=\"lazy\" width=\"3456\" height=\"2304\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/IMG_3971.jpg\" alt=\"IMG_3971\" class=\"wp-image-5169\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/IMG_3971.jpg 3456w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/IMG_3971-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/IMG_3971-768x512.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/IMG_3971-1024x683.jpg 1024w\" sizes=\"(max-width: 3456px) 100vw, 3456px\" />\u003C/figure>\u003C/div>\n\n\n\u003Cp>\u003Cbr>そうして試行錯誤することいつのまにやら半年以上…。ようやく完成したのがこちらです。\u003Cbr>３つの味を色分けし、アイコンで分かりやすくえびやとうもろこしのイラストを載せることで可愛らしさのある見栄えになりました。背面の帯をはずすと、隠れキャラのくまさんが現れます。これは、気づいてもらえたら嬉しいなというわたしたちの遊び心。帯をはずすして箱を開ける、というアクションが起こることを利用して、箱に印刷が可能と分かった段階から仕込んでいました。\u003Cbr>ふだんウェブの仕事が中心なので、それ以外のデザインといってもパンフレットや名刺などの紙媒体が中心。商品ひとつのコンセプトやパッケージをじっくりと考えて形にしていくのは珍しいので、デザイナーにとってもなかなか貴重な経験になりました。\u003C/p>\n\n\n\n\u003Cp>「うちのパスタソース」より生まれた、ちょっとしたお土産にぴったりの北海道パスタ。この春より店頭に並んでいます。\u003Cbr>見かけた際はぜひ手に取ってみてくださいね。\u003C/p>\n",5170,[],[5],{"vol":2649,"journal_author":870},3,{"year":1702,"month":1560,"day":1709},[],{"status":1533,"name":2653,"slug":2654,"icon":1710,"content":2655,"hidden":147},"Asaka 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class=\"wp-block-heading\">ウェブ屋さんなのに、せっせと社内でスープカレーを作っているのが日常。\u003Cbr>いったいどうしてそうなったの？というお話。\u003C/h3>\n\n\n\n\u003Cp>こんにちは、広報の沖野です。\u003Cbr>突然ですが、皆さんはスープカレーはお好きですか？\u003C/p>\n\n\n\n\u003Cp>Gear8のInstagramやFacebookをチェックしていただいている方の中には、どうしてこんなにスープカレーの写真が？なんで毎月会社でスープカレー作ってるんだ..?と思われたことがある方も多いかもしれません。わたし自身も初めて出勤した日に、ちょうど自席の隣でデザイナーの朝香が黙々とカレーを作り始めたので驚いた記憶があります。\u003C/p>\n\n\n\n\u003Cp>札幌拠点らしく単純にスープカレー好きが多い、というのも理由としては間違っていないのですが…\u003C/p>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter\">\u003Cimg decoding=\"async\" loading=\"lazy\" width=\"937\" height=\"833\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/03/aa47042bfb36f3e4f12ad02f3d7507e5.jpg\" alt=\"\" class=\"wp-image-9055\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/03/aa47042bfb36f3e4f12ad02f3d7507e5.jpg 937w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/03/aa47042bfb36f3e4f12ad02f3d7507e5-300x267.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/03/aa47042bfb36f3e4f12ad02f3d7507e5-768x683.jpg 768w\" sizes=\"(max-width: 937px) 100vw, 937px\" />\u003C/figure>\u003C/div>\n\n\n\u003Cp>\u003Csmall>一時期の弊社\u003Ca href=\"https://www.instagram.com/gear_8/\" target=\"_blank\" rel=\"noreferrer noopener\">公式Instagram\u003C/a>より\u003C/small>\u003C/p>\n\n\n\n\u003Cp>実は弊社、スープカレーをプロデュースしているのです。\u003C/p>\n\n\n\n\u003Cp>株式会社ピー・アンド・ピーさまが販売している『\u003Cstrong>\u003Ca href=\"http://www.pandp.jpn.com/recipe/\" target=\"_blank\" rel=\"noreferrer noopener\">うちのスープカレー\u003C/a>』\u003C/strong>シリーズは、発売にあたり弊社がディレクションに入らせていただいた商品。味はもちろん、作り方や商品名、キャラクターやパッケージのデザイン等々、一緒に企画制作しました。放映は短期ではありますがコマーシャルのディレクションなどもおこなっています。\u003C/p>\n\n\n\n\u003Cp>開発当時、市販のスープカレーはレトルトがほとんどで、ペースト状のルーを家庭で調理できるようなものはあまり数がありませんでした。札幌のグルメとして定着しているスープカレーを一般家庭の献立にも加えたい。家族みんなの食卓に並べられるようなメニューにしたい。そんな気持ちが『うちのスープカレー』という名前にも込められています。\u003Cbr>調理は簡単で洗い物も一般的なカレーに比べて楽ですし、スパイスを後から入れるので辛さは子どもから大人まで調節も可能。スープカレーは家族みんなの食卓にもってこいのレシピになれるのです。\u003C/p>\n\n\n\n\u003Cp>商品が発売されてからは、弊社ではプロモーションの一環としてうちのスープカレーを使ったレシピの考案と、そのレシピを使った\u003Cstrong>\u003Ca href=\"https://www.facebook.com/uchinosoupcurry/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook\u003C/a>\u003C/strong>、\u003Cstrong>\u003Ca href=\"https://www.instagram.com/uchino.soup.curry/\" target=\"_blank\" rel=\"noreferrer noopener\">instagram\u003C/a>\u003C/strong>や\u003Ca href=\"https://cookpad.com/kitchen/15855546\" target=\"_blank\" rel=\"noreferrer noopener\">\u003Cstrong>cookpad\u003C/strong>\u003C/a>への投稿などを継続。毎月会社で作られるカレーにはそんな意味があったのです。社内の担当はデザイナーの朝香で、季節や行事に合わせたカレーを考えて作り続けています。\u003C/p>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter\">\u003Cimg decoding=\"async\" loading=\"lazy\" width=\"3456\" height=\"2304\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/03/IMG_7196.jpg\" alt=\"IMG_7196\" class=\"wp-image-4833\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/03/IMG_7196.jpg 3456w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/03/IMG_7196-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/03/IMG_7196-768x512.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/03/IMG_7196-1024x683.jpg 1024w\" sizes=\"(max-width: 3456px) 100vw, 3456px\" />\u003C/figure>\u003C/div>\n\n\n\u003Cp>それにしても、ウェブディレクションが本業なのに、なぜそこまで…という疑問は残ってしまいますよね。\u003C/p>\n\n\n\n\u003Cp>最近\u003Cstrong>\u003Ca href=\"https://cms.gggggggg.jp/works/\" target=\"_blank\" rel=\"noreferrer noopener\">WORKSのページ\u003C/a>\u003C/strong>にもこっそりウェブ以外の実績を追加してみたのですが、Gear8はウェブ以外のものを制作をすることも多いのです。ウェブサイトの制作またはリニューアルを含むことが前提ではありますが、それに伴ってブランディングをしっかりと進めていくことが基本方針なので、必要であればなんでも作ろうとします。商品やブランド紹介のウェブサイトであれば商品名やブランド名からロゴマークやパッケージ、取扱説明書まで。企業や医院であってもロゴマークを制作することもありますし、名刺やパンフレット、ノベルティなどもお手伝いします。\u003C/p>\n\n\n\n\u003Cp>そんなわけで、うちのスープカレーもディレクションのお仕事としてはそこまで特異な存在ではないのです。ただ食品ということで、ながく愛していただくためにも色々な食べ方、アレンジを試してご紹介しているんですね。プロモーションのしかたや商品の魅力について考えながら、試食会でスタッフの意見も聞ける。スタッフは美味しいカレーが毎月食べられる。社内でスープカレー会をすることはなかなかよい方法なのです。\u003C/p>\n\n\n\n\u003Cp>\u003Csmall>うどんやパエリア、唐揚げやおでんなど、スープカレーのルーを使ったアレンジレシピも多数登場しています。\u003C/small>\u003C/p>\n\n\n\n\u003Cp>余談ですが、札幌の人はスープカレーのことを単に『カレー』と呼びます。\u003Cbr>本州で一般的に『カレー』と呼ばれる、いわゆるみんなが大好きな給食の定番でキャンプに行ったら作るあれ、のことは『ルーカレー』と呼ぶのです。\u003C/p>\n\n\n\n\u003Cp>初めてスタッフとの会話の中でルーカレーという言葉を聞いたときはなんだそりゃと思って説明を求めてしまったのですが、皆さんあたりまえのようにカレー、ルーカレーと呼び分けているのです。これは札幌に1年半ほど住んだ今でも、聞くたびにだいぶ面白い方言(？)だなぁと思っています。\u003C/p>\n\n\n\n\u003Cp>それだけスープカレーは札幌に暮らす人にとっては馴染み深いソウルフードということですね。そんなソウルフードをお店で食べるだけではなくおうちでも、というのがコンセプトの『うちのスープカレー』。\u003Cbr>見かけたらぜひ手に取ってみてください！\u003C/p>\n",4818,[],[5],{"vol":2888,"journal_author":870},2,{"year":1702,"month":1655,"day":1547},[],{"status":1533,"name":2653,"slug":2654,"icon":1710,"content":2655,"hidden":147},{"title":9,"description":7,"bg":43,"posts":2893},[2894,2895,2896,2897,2898,2899,2900,2901,2902,2903,2904,2905,2906,2907,2908,2909,2910,2911,2912,2913,2914,2915,2916,2917,2918,2919,2920,2921],{"id":1555,"thumbnail":1556,"title":1557,"slug":1558,"year":1559,"month":1560,"day":1561,"tags":147,"icon":147},{"id":1563,"thumbnail":1564,"title":1565,"slug":1566,"year":1559,"month":1560,"day":1561,"tags":147,"icon":147},{"id":1568,"thumbnail":1569,"title":1570,"slug":1571,"year":1559,"month":1572,"day":1561,"tags":147,"icon":147},{"id":1574,"thumbnail":1575,"title":1576,"slug":1577,"year":1559,"month":1572,"day":1578,"tags":147,"icon":147},{"id":1580,"thumbnail":1581,"title":1582,"slug":1583,"year":1559,"month":1572,"day":1578,"tags":147,"icon":147},{"id":1585,"thumbnail":1586,"title":1587,"slug":1588,"year":1559,"month":1572,"day":1578,"tags":147,"icon":147},{"id":1590,"thumbnail":1591,"title":1592,"slug":1593,"year":1559,"month":1594,"day":1578,"tags":147,"icon":147},{"id":1596,"thumbnail":1597,"title":1598,"slug":1599,"year":1559,"month":1600,"day":1601,"tags":147,"icon":147},{"id":1603,"thumbnail":1604,"title":1605,"slug":1606,"year":1607,"month":1608,"day":1609,"tags":147,"icon":147},{"id":1611,"thumbnail":1612,"title":1613,"slug":1614,"year":1607,"month":1608,"day":1615,"tags":147,"icon":42},{"id":1617,"thumbnail":1618,"title":1619,"slug":1620,"year":1607,"month":1621,"day":1622,"tags":147,"icon":42},{"id":1624,"thumbnail":1625,"title":1626,"slug":1627,"year":1607,"month":1560,"day":1628,"tags":147,"icon":491},{"id":1630,"thumbnail":1631,"title":1632,"slug":1633,"year":1607,"month":1560,"day":1628,"tags":147,"icon":42},{"id":1635,"thumbnail":1636,"title":1637,"slug":1638,"year":1607,"month":1560,"day":1622,"tags":147,"icon":42},{"id":1640,"thumbnail":1641,"title":1642,"slug":1643,"year":1607,"month":1560,"day":1644,"tags":147,"icon":42},{"id":1646,"thumbnail":1647,"title":1648,"slug":1649,"year":1607,"month":1560,"day":1572,"tags":147,"icon":42},{"id":1651,"thumbnail":1652,"title":1653,"slug":1654,"year":1607,"month":1560,"day":1655,"tags":147,"icon":42},{"id":1657,"thumbnail":1658,"title":1659,"slug":1660,"year":1607,"month":1560,"day":1594,"tags":147,"icon":42},{"id":1662,"thumbnail":1663,"title":1664,"slug":1665,"year":1545,"month":1666,"day":1667,"tags":147,"icon":760},{"id":1669,"thumbnail":1670,"title":1671,"slug":1672,"year":1545,"month":1666,"day":1594,"tags":147,"icon":1062},{"id":1674,"thumbnail":1675,"title":1676,"slug":1677,"year":1545,"month":1678,"day":1546,"tags":147,"icon":756},{"id":1680,"thumbnail":1681,"title":1682,"slug":1683,"year":1545,"month":1684,"day":1547,"tags":147,"icon":1062},{"id":1525,"thumbnail":1868,"title":1537,"slug":1532,"year":1545,"month":1546,"day":1547,"tags":147,"icon":26},{"id":1686,"thumbnail":1687,"title":1688,"slug":1689,"year":1545,"month":1546,"day":1608,"tags":147,"icon":30},{"id":1691,"thumbnail":1692,"title":1693,"slug":1694,"year":1695,"month":1678,"day":1696,"tags":147,"icon":30},{"id":1698,"thumbnail":1699,"title":1700,"slug":1701,"year":1702,"month":1546,"day":1621,"tags":147,"icon":1703},{"id":1705,"thumbnail":1706,"title":1707,"slug":1708,"year":1702,"month":1560,"day":1709,"tags":147,"icon":1710},{"id":1717,"thumbnail":1718,"title":1719,"slug":1720,"year":1721,"month":1546,"day":1594,"tags":147,"icon":627},{"self":2923,"collection":2926,"about":2928,"author":2930,"version-history":2932,"predecessor-version":2935,"acf:post":2939,"wp:featuredmedia":2941,"wp:attachment":2944,"wp:term":2947,"curies":2952},[2924],{"href":2925},"https://cms.gggggggg.jp/wp-json/wp/v2/journal/14060",[2927],{"href":1728},[2929],{"href":1731},[2931],{"embeddable":56,"href":159},[2933],{"count":2210,"href":2934},"https://cms.gggggggg.jp/wp-json/wp/v2/journal/14060/revisio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Thailandの梅木です。\u003C/p>\n\u003Cp>実は僕はタイに住んでいながらタイ語が書けないし読めません（泣）。\u003Cbr />\nでもWebサイトやパンフレットをタイ語でデザインしないといけない時には切っても切り離せないのがタイ語フォント問題。どういうフォントを使うのが良いのか、いつも頭を悩ませています。\u003C/p>\n\u003Cp>そこで今回は弊社のタイ人デザイナーのアムに、タイ語フォントの使い分け方について聞いてみました。\u003C/p>\n\u003Cp> \u003C/p>\n\u003Ch2>▼目次\u003C/h2>\n\u003Col>\n\u003Cli>\u003Cspan style=\"text-decoration: underline;\">\u003Ca href=\"#title1\">タイ語フォントの使い分け方\u003C/a>\u003C/span>\u003C/li>\n\u003Cli>\u003Cspan style=\"text-decoration: underline;\">\u003Ca href=\"#title2\">フォント・ミー\b・フアとフォント・マイミー・フア\u003C/a>\u003C/span>\u003C/li>\n\u003Cli>\u003Cspan style=\"text-decoration: underline;\">\u003Ca href=\"#title3\">カーニング\u003C/a>\u003C/span>\u003C/li>\n\u003Cli>\u003Cspan style=\"text-decoration: underline;\">\u003Ca href=\"#title4\">使用例\u003C/a>\u003C/span>\u003C/li>\n\u003Cli>\u003Cspan style=\"text-decoration: underline;\">\u003Ca href=\"#title5\">まとめ\u003C/a>\u003C/span>\u003C/li>\n\u003C/ol>\n\u003Ch2>\u003C/h2>\n\u003Ch2 id=\"title1\">\u003Cstrong>１、タイ語フォントの基本\u003C/strong>\u003C/h2>\n\u003Cp>タイ語にも欧文フォントのように「セリフ体」や「サンセリフ体」というような基本的なフォントの種類があります。\u003C/p>\n\u003Cp>欧文フォントのセリフ体にあたるのが「フォント・ミー・フア」そしてサンセリフ体にあたるのが「フォント・マイミー・フア」です。「フア」とはタイ語で「頭」という意味で、直訳すると「頭がついているフォント」と「頭がついていないフォント」と訳します。タイ語を見たことがある人はわかると思いますが、タイ文字のほとんどがマルから書き始めるのですが、そのマルが文字の中にあるかないかで大別することができます。\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-2423\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/06/G8-Summit-Thai-Fonts_6824.jpg\" alt=\"G8 Summit Thai Fonts_6824\" width=\"960\" height=\"258\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/06/G8-Summit-Thai-Fonts_6824.jpg 960w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/06/G8-Summit-Thai-Fonts_6824-300x81.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/06/G8-Summit-Thai-Fonts_6824-768x206.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" />\u003C/p>\n\u003Ch2 id=\"title2\">２、「フォント・ミー・フア」と「フォント・マイミー・フア」\u003C/h2>\n\u003Ch3>●\u003Cstrong>フォント・ミー・フア / 上品、落ち着きのある印象。\u003C/strong>\u003C/h3>\n\u003Cp>「フォント・ミー・フア（セリフ体）」は新聞、説明資料、雑誌など読ませるための長い文章の際に多く使用されるフォントです。\u003C/p>\n\u003Ch3>\u003Cstrong>●フォント・マイミー・フア / ポップ、活気がある印象。\u003C/strong>\u003C/h3>\n\u003Cp>「フォント・マイミー・フア（サンセリフ体）」は広告、ポスターデザイン、ヘッドラインなどの短い文章の際に多く使用されるフォントです。\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-2435\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/06/G8-Summit-Thai-Fonts_9268.jpg\" alt=\"G8 Summit Thai Fonts_9268\" width=\"960\" height=\"380\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/06/G8-Summit-Thai-Fonts_9268.jpg 960w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/06/G8-Summit-Thai-Fonts_9268-300x119.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/06/G8-Summit-Thai-Fonts_9268-768x304.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" />\u003C/p>\n\u003Ch2 id=\"title3\">３、カーニング\u003C/h2>\n\u003Cp>基本的にタイ語は子音字の上下左右に母音符号をつけてその組み合わせで発音を表記します。さらに声調記号（全部で５つ）が子音字の上についたりするので文字が読めない外国人にとってはカオスの世界です。そこでデザインをする際に問題になるのが母音のカーニングです。母音が文字の中に２つ入る場合に、母音の位置が高すぎたり、母音が重なってしまう場合がよくあります。きちんと文字が表示されていない場合にはカーニングをして調整する必要があります。また、デザインの時はきちんと表示されていても構築する際に文字が崩れてしまうこともあるので注意が必要です。\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-2437\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/06/G8-Summit-Thai-Fonts_5480.jpg\" alt=\"G8 Summit Thai Fonts_5480\" width=\"960\" height=\"380\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/06/G8-Summit-Thai-Fonts_5480.jpg 960w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/06/G8-Summit-Thai-Fonts_5480-300x119.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/06/G8-Summit-Thai-Fonts_5480-768x304.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" />\u003C/p>\n\u003Ch2 id=\"title4\">４、使用例\u003C/h2>\n\u003Ch3>●Basic serif style\u003C/h3>\n\u003Cp>教科書や正式な書類でよく使われるフォントスタイル。\u003C/p>\n\u003Ch5>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-2453\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/06/G8-Summit-Thai-Fonts_5572.jpg\" alt=\"G8 Summit Thai Fonts_5572\" width=\"960\" height=\"301\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/06/G8-Summit-Thai-Fonts_5572.jpg 960w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/06/G8-Summit-Thai-Fonts_5572-300x94.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/06/G8-Summit-Thai-Fonts_5572-768x241.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" />\u003C/h5>\n\u003Cp style=\"text-align: right;\">Credit:\u003Cspan style=\"color: #0000ff;\">\u003Ca style=\"color: #0000ff;\" href=\"http://www.f0nt.com\">http://www.f0nt.com\u003C/a>\u003C/span>\u003C/p>\n\u003Ch3>●Thin sans-serif font\u003C/h3>\n\u003Cp>広告デザイン、ポスター、見出しなどでよく使われるフォントスタイル。\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-2457\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/06/G8-Summit-Thai-Fonts_8954.jpg\" alt=\"G8 Summit Thai Fonts_8954\" width=\"960\" height=\"384\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/06/G8-Summit-Thai-Fonts_8954.jpg 960w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/06/G8-Summit-Thai-Fonts_8954-300x120.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/06/G8-Summit-Thai-Fonts_8954-768x307.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" />\u003C/p>\n\u003Cp style=\"text-align: right;\">Credit:\u003Cspan style=\"color: #0000ff;\">\u003Ca style=\"color: #0000ff;\" href=\"http://www.f0nt.com\">http://www.f0nt.com\u003C/a>\u003C/span>\u003C/p>\n\u003Ch3>●Thick long serif font\u003C/h3>\n\u003Cp>新聞の見出し、選挙のポスターなどによく使われるフォントスタイル。\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-2459\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/06/G8-Summit-Thai-Fonts_2857.jpg\" alt=\"G8 Summit Thai Fonts_2857\" width=\"960\" height=\"309\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/06/G8-Summit-Thai-Fonts_2857.jpg 960w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/06/G8-Summit-Thai-Fonts_2857-300x97.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/06/G8-Summit-Thai-Fonts_2857-768x247.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" />\u003C/p>\n\u003Cp style=\"text-align: right;\">Credit:\u003Cspan style=\"color: #0000ff;\">\u003Ca style=\"color: #0000ff;\" href=\"http://www.f0nt.com\">http://www.f0nt.com\u003C/a>\u003C/span>\u003C/p>\n\u003Ch3>●Traditional Style\u003C/h3>\n\u003Cp>王室や仏教に関わる文章や道路の標識などでよく使われるフォント。\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-2460\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/06/G8-Summit-Thai-Fonts_7112.jpg\" alt=\"G8 Summit Thai Fonts_7112\" width=\"961\" height=\"309\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/06/G8-Summit-Thai-Fonts_7112.jpg 961w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/06/G8-Summit-Thai-Fonts_7112-300x96.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/06/G8-Summit-Thai-Fonts_7112-768x247.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/06/G8-Summit-Thai-Fonts_7112-960x309.jpg 960w\" sizes=\"(max-width: 961px) 100vw, 961px\" />\u003C/p>\n\u003Cp style=\"text-align: right;\">Credit:\u003Cspan style=\"color: #0000ff;\">\u003Ca style=\"color: #0000ff;\" href=\"http://www.f0nt.com\">http://www.f0nt.com\u003C/a>\u003C/span>\u003C/p>\n\u003Ch3>●Hand written style\u003C/h3>\n\u003Cp>ハンドクラフト製品や雑貨などでよく使われるフォント。\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-2462\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/06/G8-Summit-Thai-Fonts_8315.jpg\" alt=\"G8 Summit Thai Fonts_8315\" width=\"960\" height=\"292\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/06/G8-Summit-Thai-Fonts_8315.jpg 960w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/06/G8-Summit-Thai-Fonts_8315-300x91.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/06/G8-Summit-Thai-Fonts_8315-768x234.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" />\u003C/p>\n\u003Cp style=\"text-align: right;\">Credit:\u003Cspan style=\"color: #0000ff;\">\u003Ca style=\"color: #0000ff;\" href=\"http://www.f0nt.com\">http://www.f0nt.com\u003C/a>\u003C/span>\u003C/p>\n\u003Ch2 id=\"title5\">５、まとめ\u003C/h2>\n\u003Cp>どうでしたか？タイ語を見慣れていると、確かにそういう使い分けがされているなーと気がつくのですが、そもそもタイ文字を見慣れていないとあまり違いが分からないかもしれないですね。タイに来た際にはフォントのデザインに注目して街中の看板や広告を見てみると面白い発見があるかもしれません。\u003C/p>\n\u003Cp> \u003C/p>\n",2485,[],[5],{"vol":129,"journal_author":621},{"year":1721,"month":1546,"day":1594},[],{"status":1533,"name":625,"slug":626,"icon":627,"content":3106,"hidden":147},"\u003C!-- wp:paragraph -->\n\u003Cp>\u003Cspan data-sheets-value=\"{"1":2,"2":"1988\\u5e74\\u718a\\u672c\\u751f\\u307e\\u308c\\u672d\\u5e4c\\u80b2\\u3061\\u3002\\u5927\\u5b66\\u5728\\u5b66\\u4e2d\\u306b\\u30c1\\u30a7\\u30f3\\u30de\\u30a4\\u5927\\u5b66\\uff08\\u30bf\\u30a4\\uff09\\u306b\\u7559\\u5b66\\u3002\\u5352\\u696d\\u5f8c\\u3001\\u30bf\\u30a4\\u306b\\u6e21\\u308a\\u30bd\\u30fc\\u30b7\\u30e3\\u30eb\\u30b2\\u30fc\\u30e0\\u306e\\u30a4\\u30e9\\u30b9\\u30c8\\u5236\\u4f5c\\u306e\\u30c7\\u30a3\\u30ec\\u30af\\u30b7\\u30e7\\u30f3\\u4e8b\\u696d\\u3092\\u958b\\u59cb\\u30012014\\u5e74\\u306b\\u682a\\u5f0f\\u4f1a\\u793eGear8\\u306e\\u30e1\\u30f3\\u30d0\\u30fc\\u3068\\u306a\\u308b\\u3002\\u30bf\\u30a4\\u4eba\\u89b3\\u5149\\u5ba2\\u5411\\u3051\\u30a2\\u30d7\\u30ea\\u300cTrippino Hokkaido\\u300d\\u306e\\u30c7\\u30a3\\u30ec\\u30af\\u30b7\\u30e7\\u30f3\\u30fb\\u6771\\u5357\\u30a2\\u30b8\\u30a2\\u5411\\u3051\\u306eWeb\\u30de\\u30fc\\u30b1\\u30c6\\u30a3\\u30f3\\u30b0\\u3092\\u884c\\u3046\\u3002"}\" data-sheets-userformat=\"{"2":4993,"3":{"1":0},"10":0,"11":4,"12":0,"15":"zClosurez"}\">1988年熊本生まれ、札幌育ち。弘前大学在学中にタイ チェンマイ大学へ留学。\u003C/span>\u003C/p>\n\u003C!-- /wp:paragraph -->\n\n\u003C!-- wp:paragraph -->\n\u003Cp>\u003Cspan data-sheets-value=\"{"1":2,"2":"1988\\u5e74\\u718a\\u672c\\u751f\\u307e\\u308c\\u672d\\u5e4c\\u80b2\\u3061\\u3002\\u5927\\u5b66\\u5728\\u5b66\\u4e2d\\u306b\\u30c1\\u30a7\\u30f3\\u30de\\u30a4\\u5927\\u5b66\\uff08\\u30bf\\u30a4\\uff09\\u306b\\u7559\\u5b66\\u3002\\u5352\\u696d\\u5f8c\\u3001\\u30bf\\u30a4\\u306b\\u6e21\\u308a\\u30bd\\u30fc\\u30b7\\u30e3\\u30eb\\u30b2\\u30fc\\u30e0\\u306e\\u30a4\\u30e9\\u30b9\\u30c8\\u5236\\u4f5c\\u306e\\u30c7\\u30a3\\u30ec\\u30af\\u30b7\\u30e7\\u30f3\\u4e8b\\u696d\\u3092\\u958b\\u59cb\\u30012014\\u5e74\\u306b\\u682a\\u5f0f\\u4f1a\\u793eGear8\\u306e\\u30e1\\u30f3\\u30d0\\u30fc\\u3068\\u306a\\u308b\\u3002\\u30bf\\u30a4\\u4eba\\u89b3\\u5149\\u5ba2\\u5411\\u3051\\u30a2\\u30d7\\u30ea\\u300cTrippino Hokkaido\\u300d\\u306e\\u30c7\\u30a3\\u30ec\\u30af\\u30b7\\u30e7\\u30f3\\u30fb\\u6771\\u5357\\u30a2\\u30b8\\u30a2\\u5411\\u3051\\u306eWeb\\u30de\\u30fc\\u30b1\\u30c6\\u30a3\\u30f3\\u30b0\\u3092\\u884c\\u3046\\u3002"}\" data-sheets-userformat=\"{"2":4993,"3":{"1":0},"10":0,"11":4,"12":0,"15":"zClosurez"}\">GEAR8では、自社メディアTrippino Hokkaidoのサービスリリースをきっかけに、2016年から2022年までタイ法人の立ち上げから運営を行ってきました。\u003C/span>\u003C/p>\n\u003C!-- /wp:paragraph -->\n\n\u003C!-- wp:paragraph -->\n\u003Cp>\u003Cspan 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