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あじな味」という讃岐うどんのお店です。\r\n小さい頃に、いとこ・祖父母と頻繁に食べに行きました。お昼は「あじな味」というルーティンが出来ていたほどです。店内は、昔ながらの雰囲気がありつつ木造の温もりを感じることが出来ます。個人的なオススメは「かけうどん」です。シンプルなメニューだからこそ、柔らかい麺の中にあるコシを強く感じることができると思います。",{"radio_h":7,"radio_desc":7,"radio_url":7},{"self":1111,"collection":1113,"about":1115,"author":1117,"version-history":1119,"predecessor-version":1122,"wp:featuredmedia":1126,"wp:attachment":1129,"curies":1132},[1112],{"href":1079},[1114],{"href":115},[1116],{"href":118},[1118],{"embeddable":32,"href":121},[1120],{"count":609,"href":1121},"https://cms.gggggggg.jp/wp-json/wp/v2/member/13888/revisions",[1123],{"id":1124,"href":1125},14598,"https://cms.gggggggg.jp/wp-json/wp/v2/member/13888/revisions/14598",[1127],{"embeddable":32,"href":1128},"https://cms.gggggggg.jp/wp-json/wp/v2/media/19546",[1130],{"href":1131},"https://cms.gggggggg.jp/wp-json/wp/v2/media?parent=13888",[1133],{"name":30,"href":31,"templated":32},{"id":1053,"date":1135,"slug":1062,"type":89,"link":1136,"title":1137,"author":92,"featured_media":1138,"member_rest_animal_icon":1063,"member_rest_animal_fore":1139,"member_rest_animal_back":1140,"acf":1141,"_links":1152},"2017-08-09T20:09:46","https://cms.gggggggg.jp/member/shunya-ishizuka/",{"rendered":1061},19556,"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2023/05/22125519/kangaroo.ai_1.webp","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2023/05/22125515/kangaroo.ai_.webp",{"position":1099,"img_thumb":1142,"img_fore":1143,"img_back":1144,"icon_animal":1145,"animal_name":1146,"color_name":1147,"color_rgb":1148,"recommend":1149,"radio":1151,"hidden":109},14315,14577,14576,14316,"Kangaroo","煤竹","#6e552f",{"recommend_h":106,"recommend_txt":1150},"麦酒停\r\n\r\nクラフトビール屋巡りにハマっていて中島公園の「麦酒停」によく行きます。地下に入った先の薄暗い店内と、アナログテレビから流れる90年代風CMがレトロな雰囲気で時間を忘れて無限に滞在できます。お通しのフランスパンとビール漬けソーセージ、〆のポップコーンがおすすめです。ビールは月替りの生クラフトビールを数種類飲んでみて、IPAやエールビール、黒ビールなど自分の好みを探すのが良いと思います。",{"radio_h":7,"radio_desc":7,"radio_url":7},{"self":1153,"collection":1155,"about":1157,"author":1159,"version-history":1161,"predecessor-version":1165,"wp:featuredmedia":1169,"wp:attachment":1172,"curies":1175},[1154],{"href":1081},[1156],{"href":115},[1158],{"href":118},[1160],{"embeddable":32,"href":121},[1162],{"count":1163,"href":1164},15,"https://cms.gggggggg.jp/wp-json/wp/v2/member/2980/revisions",[1166],{"id":1167,"href":1168},21925,"https://cms.gggggggg.jp/wp-json/wp/v2/member/2980/revisions/21925",[1170],{"embeddable":32,"href":1171},"https://cms.gggggggg.jp/wp-json/wp/v2/media/19556",[1173],{"href":1174},"https://cms.gggggggg.jp/wp-json/wp/v2/media?parent=2980",[1176],{"name":30,"href":31,"templated":32},{"id":1052,"date":1178,"slug":1058,"type":89,"link":1179,"title":1180,"author":92,"featured_media":1181,"member_rest_animal_icon":1059,"member_rest_animal_fore":1182,"member_rest_animal_back":1183,"acf":1184,"_links":1195},"2015-12-16T22:56:39","https://cms.gggggggg.jp/member/ryota-sudo/",{"rendered":1057},19552,"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2023/05/22125631/wolf-member.ai_1.webp","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2023/05/22125627/wolf-member.ai_.webp",{"position":1099,"img_thumb":1185,"img_fore":1186,"img_back":1187,"icon_animal":1188,"animal_name":1189,"color_name":1190,"color_rgb":1191,"recommend":1192,"radio":1194,"hidden":109},14291,14593,14592,14292,"Gray 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lture",[],[],{"self":1507,"collection":1510,"about":1512,"wp:post_type":1514,"curies":1517},[1508],{"href":1509},"https://cms.gggggggg.jp/wp-json/wp/v2/summit_tag/14",[1511],{"href":1331},[1513],{"href":1334},[1515],{"href":1516},"https://cms.gggggggg.jp/wp-json/wp/v2/summit?summit_tag=14",[1518],{"name":30,"href":31,"templated":32},{"posts":1520,"totalCount":6},[1521,1985,2436,2982,3460,3872],{"id":1522,"date":1523,"date_gmt":1524,"guid":1525,"modified":1527,"modified_gmt":1528,"slug":1529,"status":1530,"type":1531,"link":1532,"title":1533,"content":1535,"author":92,"featured_media":1537,"template":7,"works_tag":1538,"works_lang":1541,"works_job":1543,"works_color":1544,"acf":1545,"works_rest_prev":1557,"works_rest_next":1562,"works_rest_members":1567,"works_rest_tag":1570,"works_rest_lang":1577,"works_rest_job":1581,"works_rest_date":1585,"works_rest_screenshot":1589,"works_rest_slider":1594,"works_rest_story":1595,"works_rest_description":1596,"_links":1597,"_embedded":1646},7406,"2018-12-26T19:27:53","2018-12-26T10:27:53",{"rendered":1526},"https://cms.gggggggg.jp/?post_type=works&p=7406","2023-12-24T22:04:02","2023-12-24T13:04:02","morinopitagoras","publish","works","https://cms.gggggggg.jp/works/morinopitagoras/",{"rendered":1534},"合同会社森のピタゴラス",{"rendered":1536,"protected":109},"\u003Cp>北海道で、北海道の木を使ってつくられた知育おもちゃ。シンプルな見た目ながら実は緻密な計算で遊びの難易度が設計された、児童館でも認められる知育玩具です。優しい5種類の木の木目や、水色と緑のカラフルなビー玉が見た目にかわいいことに加え、遊んでいる子どもたちの楽しそうな雰囲気をうまくロゴやウェブサイトのデザイン・アニメーションの演出で表現したいと考えました。このおもちゃが生み出された背景やストーリーなどはあえて表に強く出さず、ただただ遊んでみたいと思わせる楽しさやかわいさにこだわりました。\u003C/p>\n",7407,[1539,1540],140,141,[1542],62,[722],[5],{"client_info":1546,"credit":1547,"url":1548,"related":1549,"screenshot_list":1550,"is_story":32,"story_h":1553,"story_thumb":1549,"story":1554,"slider":7,"member_list":1555},{"client_name":1534,"introduction":7},"企画・設計　/　ディレクション　/　デザイン　/　マークアップ　/　CMS　/　ロゴデザイン","https://morinopitagoras.life/",null,[1551,1552],7408,7409,"おもしろく失敗して楽しく学ぶおもちゃ","\u003Ch2>\u003Cimg class=\"aligncenter size-full wp-image-7774\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/main.jpg\" alt=\"\" width=\"2048\" height=\"1365\" />北海道の木をいかし、子どもたちの成長にもつながるおもちゃ\u003C/h2>\r\n2018年10月ごろ「北海道の森で生まれた、新しいおもちゃを紹介するウェブサイトを立ち上げたい」というご相談がありました。相談してくださったのはNPO法人EZOROCKさんから派生した「合同会社森のピタゴラス」というできたばかりの組織。ピタゴラスという単語を聞いただけでなんだか楽しそうですね、と前のめりに話を聞いていくことになりました。\r\n\r\nEZOROCKさんはもともとRISING SUN ROCK FESTIVALの環境問題に取り組もうという有志で立ち上げられた団体で、これを発端に北海道内でさまざまな社会活動をされています。学生をはじめ北海道に地域貢献できる何かをできないか、という想いを持った若者が集まっています。\r\n\r\n北海道の抱える課題の一つ、森林問題は知る人ぞ知る喫緊の課題です。安価な輸入材が使われることで活かされる機会が減ってしまった北海道産材、立ち行かない林業、管理できなくなった森林から起こる環境問題など様々な地域課題につながっています。もちろんすでに、この課題に対したくさんの方が多方面からアプローチし取り組んでいます。道産材を利用した木製品製造もその一つです。しかし自然保護の観点で生産されたものは、道産材を利用することが第一義となってしまい、割高になってしまいます。\r\n\r\n一方で、子どものおもちゃとして地域の児童館に購入されているものはほとんどがドイツ製なのだそうです。児童館のような教育施設が必要としているおもちゃは「知育玩具」と呼ばれる子どもの成長を促すものです。知育玩具として機能する一定レベルの性能がある、と教育機関から認められているものは日本製のものでそれほど多くなく、かつ国産材を使ったものは輸入材を使ったものよりも割高になる。結果、多くの施設がドイツ製のおもちゃを選んでいるのが現実なのだそうです。\r\n\r\n \r\n\r\n\u003Cimg class=\"alignnone size-large wp-image-7782\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/DSC_0177-1024x576.jpg\" alt=\"DSC_0177\" width=\"1024\" height=\"576\" />\r\n\r\n\u003Cspan style=\"font-size: 10pt;\">森のピタゴラスは製材から組み立てまですべて北海道下川町でつくられています\u003C/span>\r\n\r\n \r\n\r\nただ「北海道の木を使ったおもちゃ」というでは子どもたちの手には届かない。自分たちと同じ場所で育った木に触れる機会もない。北海道の木を活かして、教育機関にも認められる知育玩具が作れたら、どちらにも良い循環を生むことができるし、双方の課題を解決することができて良いのではないか。\r\n\r\nそんな想いで「森のピタゴラス」という知育玩具が開発されました。\r\n\u003Ch2>森のピタゴラスは、子どもも大人も楽しい\u003C/h2>\r\n相談に来られたタイミングでもう試作品は完成していました。\r\n\r\n構造はいたってシンプル。碁盤の目状に穴のあいた画板サイズの木の板に、支柱となる木を差し込んで、柱と柱の上に板を乗せるだけ。ビー玉が上手に転がるように橋渡ししてピタゴラ装置を作る。作りがシンプルだから持ち運びができて場所を選ばずどこでも遊べます。\r\n\r\nまたゲームの難易度も、大人でも結構難しくてうまくビー玉が転がらなかったり、偶然思いがけない動きができたり、ちょうど簡単すぎず難しすぎないところに設定されていました。大人が遊んでも楽しいものは、子どもが遊んでも楽しい、ということなんだそうです。\r\n\r\n \r\n\r\n\u003Cimg class=\"alignnone size-large wp-image-7775\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/02-1024x576.jpg\" alt=\"02\" width=\"1024\" height=\"576\" />\r\n\r\n\u003Cspan style=\"font-size: 10pt;\">開発者の大人二人が失敗してがっかりしている様子に思わず笑ってしまいました\u003C/span>\r\n\r\n \r\n\r\n私が試作品を見せてもらって一番気に入ったのはビー玉が転がる音でした。柱に渡す板には、北海道の木材５種類がパーツとして用意されているのですが、木によってビー玉が跳ねたり転がったりした時の音が違うのです。ちょっとした音楽のようでとても素敵でした。\r\n\r\n \r\n\r\n\u003Cimg class=\"alignnone size-large wp-image-7780\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/2018_08_21_087-1024x683.jpg\" alt=\"2018_08_21_087\" width=\"1024\" height=\"683\" />\r\n\r\n\u003Cspan style=\"font-size: 10pt;\">青と緑のビー玉が可愛い\u003C/span>\r\n\r\n \r\n\r\n製品としては完成していて、すでにいくつかの児童館に導入されることが決まっていて、それは知育玩具としても教育機関に認められた段階にまで来ているということでした。あとはこれをどう表現して世に伝えていくか、私が任されたのはそれだけでした。\r\n\u003Ch2>作り手と、使い手の想いのバランスをとる\u003C/h2>\r\n\u003Cspan data-tt=\"{"paragraphStyle":{"alignment":4,"writingDirection":1},"font":{"name":"","pointSize":18}}\">森のピタゴラスの代表崎川さんは、\u003C/span>\u003Cspan data-tt=\"{"paragraphStyle":{"alignment":4,"writingDirection":1}}\">樹木医といって\u003C/span>\u003Cspan data-tt=\"{"paragraphStyle":{"alignment":4,"writingDirection":1},"font":{"name":"","pointSize":18}}\">木のドクターともいうべき方でした。また、おもちゃ作りに関わっている方々もそれぞれが北海道の木のプロフェッショナル。さらっと書いていますが製造に関わるところでも語るべきストーリーはたくさんありました。\u003C/span>\r\n\r\n \r\n\r\n\u003Cimg class=\"alignnone size-large wp-image-7777\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/ichii_005-1024x683.jpg\" alt=\"ichii_005\" width=\"1024\" height=\"683\" />\r\n\r\n\u003Cspan style=\"font-size: 10pt;\" data-tt=\"{"paragraphStyle":{"alignment":4,"writingDirection":1},"font":{"name":"","pointSize":18}}\">北海道の森に分け入り、木の個性を見極める崎川さん\u003C/span>\r\n\r\n \r\n\r\n\u003Cspan data-tt=\"{"paragraphStyle":{"alignment":4,"writingDirection":1},"font":{"name":"","pointSize":18}}\">そして関わっている皆さんとても真面目で、ちゃんとしていて、すごく考えている。実はそこに「子どもが遊ぶおもちゃ」を表現するうえでのギャップがありました。子どもたちに実際に試作品で遊んでもらう体験イベントでも、わーーっと力いっぱいはしゃぎまわっている子どもの中に、めちゃくちゃ真面目に森のことを考える静かな崎川さん。（崎川さんは子ども受けのために着ぐるみを着ようか悩んでいるくらいでした。）\u003C/span>\r\n\r\n\u003Cspan data-tt=\"{"paragraphStyle":{"alignment":4,"writingDirection":1},"font":{"name":"","pointSize":18}}\">環境や教育に良いから、といって子どもが遊びたくなるわけではありません。道産材が使われていることと、知育に役に立つ性能のどちらも開発の動機にはなっているものの、おもちゃの本質は「遊んで楽しい」ことです。あ、可愛い。あ、きれいな音がきこえる。なんか面白そう。そのようなおもちゃに触れるきっかけを、まず子どもたちにつかんでもらうことが大事なんじゃないか？\u003C/span>\r\n\r\n \r\n\r\n\u003Cimg class=\"alignnone size-large wp-image-7781\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/2018_08_21_097-1024x683.jpg\" alt=\"2018_08_21_097\" width=\"1024\" height=\"683\" />\r\n\r\n\u003Cspan style=\"font-size: 10pt;\">やってみたらみんな夢中に、成功したら大歓声\u003C/span>\r\n\r\n \r\n\r\n\u003Cspan data-tt=\"{"paragraphStyle":{"alignment":4,"writingDirection":1},"font":{"name":"","pointSize":18}}\">私たちは、おもちゃの開発背景のストーリーを見せるよりおもちゃとしての楽しさをまず感じてもらう方が優先だと考え、ロゴやウェブサイトといったビジュアル表現の方向性をつかんでいきました。\u003C/span>\r\n\u003Ch2>台北と札幌での初の共同プロジェクト\u003C/h2>\r\n \r\n\u003Cp class=\"p1\">タイミングとしてちょうど\u003Cspan class=\"s1\">Gear8\u003C/span>の台湾法人が立ち上がって間もない頃で、札幌と一緒に進める初プロジェクトとして台北の\u003Cspan class=\"s1\">YUZU\u003C/span>にデザイナーとして参加してもらうことになりました。彼は３歳の息子がいるパパなので、子どもが喜ぶものをデザインするのに最適でした。また森のピタゴラスのおもちゃ自体も木の質感を活かしたとても素朴なデザインで、昔からあるものを大事にしたり、どこか優しさを感じさせるものが多い台湾のデザインセンスと、とてもマッチしていると思っていました。\u003C/p>\r\n\u003Cp class=\"p1\">ロゴマークのデザイン、日本語のタイプロゴなど、ほとんど感覚のミスマッチもなく進んでいきました。ただのおもちゃじゃなくて知育玩具なのでどこか知的な要素も入れつつ、でも優等生ぶったかっこいいものではなく楽しく可愛いものにしよう、とか、木のおもちゃのどこかに焼印に使ってもらえると可愛いよね、とか、ウェブだとピタゴラ装置みたいに動くと面白いんじゃない、とか、アイデアを出し合いました。\u003C/p>\r\n\u003Cp class=\"p1\">\u003Cimg class=\"alignnone size-large wp-image-7783\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/-2019-07-24-21.43.24-e1563972586224-1024x713.png\" alt=\"スクリーンショット 2019-07-24 21.43.24\" width=\"1024\" height=\"713\" />\u003C/p>\r\n\u003Cp class=\"p1\">\u003Cimg class=\"aligncenter wp-image-8911 size-full\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/1fb7cb542fbe19adcf2a6426035d9467.png\" alt=\"\" width=\"790\" height=\"515\" />\u003C/p>\r\n\u003Cp class=\"p1\">\u003Cimg class=\"aligncenter wp-image-8912 size-full\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/e3fad5b31cfe24c26e0e4ebb2f07d346.png\" alt=\"\" width=\"1024\" height=\"657\" />\u003Cimg class=\"alignnone size-large wp-image-7784\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/-2019-07-24-21.45.22-e1563972636105-1024x695.png\" alt=\"スクリーンショット 2019-07-24 21.45.22\" width=\"1024\" height=\"695\" />\u003C/p>\r\n\r\n\u003Ch2 class=\"p1\">ピタゴラスの動きをウェブサイトで表現\u003C/h2>\r\n \r\n\r\n[video width=\"1396\" height=\"742\" mp4=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/4a21ce40bb37ac6463c60f1111456539.mp4\"][/video]\r\n\r\n \r\n\r\nウェブサイトにはビー玉が転がったり、板が跳ねたりする遊んでいる状況をイメージしたアニメーションをたくさん取り入れました。\r\n\r\n \r\n\r\n[video width=\"1146\" height=\"732\" mp4=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/31c34fcc4d5abe099ce2488fd1648061.mp4\"][/video]\r\n\r\n \r\n\r\n\u003Cspan style=\"font-size: 10pt;\">ピタゴラ装置まではいきませんでしたが、木とビー玉が集まってできるロゴのアニメーションがさりげなくてお気に入りです\u003C/span>\r\n\r\n \r\n\r\n私たちのアイデアに対して森のピタゴラスの皆さんが積極的に動画撮影に挑戦してくださり、スマホ撮影の動画が入ることでむしろプロっぽくない手作り感が出ていい味になりました。もちろんこれらの動画はすべてInstagram、FacebookといったSNSでも紹介用ムービーとして配信されています。また、オンライン販売で個人でも購入してもらえるようにしました。\r\n\r\n \r\n\r\n\u003Cimg class=\"alignnone size-large wp-image-7803\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/sns-1024x733.jpg\" alt=\"sns\" width=\"1024\" height=\"733\" />\r\n\u003Ch2>じわじわと広がる森のピタゴラス\u003C/h2>\r\n \r\n\u003Cp class=\"p1\">コンセプトがしっかりしていて、製品自体も仕上がっている。あとは人に見てもらう時のツールをデザインをするだけ、というだいぶ楽しいお仕事でした。おかげさまでいろんなところで好評いただいているとのことです。\u003C/p>\r\n\u003Cp class=\"p1\">たくさん売ることが一番の目的ではない、たくさんの子どもたちに使ってもらうことが大事、ということでレンタルも行われています。ちょっとしたアウトドアイベントでも重宝されたり、北海道内の導入施設も着々と増えていっているということです。\u003C/p>\r\n\u003Cp class=\"p1\">\u003Cimg class=\"alignnone size-large wp-image-7778\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/2018_08_21_076-1024x683.jpg\" alt=\"2018_08_21_076\" width=\"1024\" height=\"683\" />\u003C/p>\r\n\u003Cp class=\"p1\">\u003C/p>",[48,1556,1053],6140,{"id":1558,"slug":1559,"title":1560,"thumbnail":1561},6681,"mikakuen","味覚園外国語リーフレット","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/11/mikaku.jpg",{"id":1563,"slug":1564,"title":1565,"thumbnail":1566},8099,"marimo-dental2019","マリモ歯科・矯正","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/01/main.jpg",[1568,1569],{"id":48,"slug":60,"name":59,"icon":61},{"id":1053,"slug":1062,"name":1061,"icon":1063},[1571,1574],{"slug":1572,"name":1573},"btoc-website","BtoCサイト",{"slug":1575,"name":1576},"products-website","製品・サービスサイト",[1578],{"slug":1579,"name":1580},"japanese","日本語",[1582],{"slug":1583,"name":1584},"government","官公庁・自治体・教育・研究・SDGs",{"year":1586,"month":1587,"day":1588},"2018","12","26",[1590,1592],{"src":1591},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/04/m002.png",{"src":1593},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/04/m003.png",[],"\u003Ch2>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-7774\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/main.jpg\" alt=\"\" width=\"2048\" height=\"1365\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/main.jpg 2048w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/main-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/main-768x512.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/main-1024x683.jpg 1024w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" />北海道の木をいかし、子どもたちの成長にもつながるおもちゃ\u003C/h2>\n\u003Cp>2018年10月ごろ「北海道の森で生まれた、新しいおもちゃを紹介するウェブサイトを立ち上げたい」というご相談がありました。相談してくださったのはNPO法人EZOROCKさんから派生した「合同会社森のピタゴラス」というできたばかりの組織。ピタゴラスという単語を聞いただけでなんだか楽しそうですね、と前のめりに話を聞いていくことになりました。\u003C/p>\n\u003Cp>EZOROCKさんはもともとRISING SUN ROCK FESTIVALの環境問題に取り組もうという有志で立ち上げられた団体で、これを発端に北海道内でさまざまな社会活動をされています。学生をはじめ北海道に地域貢献できる何かをできないか、という想いを持った若者が集まっています。\u003C/p>\n\u003Cp>北海道の抱える課題の一つ、森林問題は知る人ぞ知る喫緊の課題です。安価な輸入材が使われることで活かされる機会が減ってしまった北海道産材、立ち行かない林業、管理できなくなった森林から起こる環境問題など様々な地域課題につながっています。もちろんすでに、この課題に対したくさんの方が多方面からアプローチし取り組んでいます。道産材を利用した木製品製造もその一つです。しかし自然保護の観点で生産されたものは、道産材を利用することが第一義となってしまい、割高になってしまいます。\u003C/p>\n\u003Cp>一方で、子どものおもちゃとして地域の児童館に購入されているものはほとんどがドイツ製なのだそうです。児童館のような教育施設が必要としているおもちゃは「知育玩具」と呼ばれる子どもの成長を促すものです。知育玩具として機能する一定レベルの性能がある、と教育機関から認められているものは日本製のものでそれほど多くなく、かつ国産材を使ったものは輸入材を使ったものよりも割高になる。結果、多くの施設がドイツ製のおもちゃを選んでいるのが現実なのだそうです。\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-7782\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/DSC_0177-1024x576.jpg\" alt=\"DSC_0177\" width=\"1024\" height=\"576\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/DSC_0177-1024x576.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/DSC_0177-300x169.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/DSC_0177-768x432.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/DSC_0177-960x540.jpg 960w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp>\u003Cspan style=\"font-size: 10pt;\">森のピタゴラスは製材から組み立てまですべて北海道下川町でつくられています\u003C/span>\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>ただ「北海道の木を使ったおもちゃ」というでは子どもたちの手には届かない。自分たちと同じ場所で育った木に触れる機会もない。北海道の木を活かして、教育機関にも認められる知育玩具が作れたら、どちらにも良い循環を生むことができるし、双方の課題を解決することができて良いのではないか。\u003C/p>\n\u003Cp>そんな想いで「森のピタゴラス」という知育玩具が開発されました。\u003C/p>\n\u003Ch2>森のピタゴラスは、子どもも大人も楽しい\u003C/h2>\n\u003Cp>相談に来られたタイミングでもう試作品は完成していました。\u003C/p>\n\u003Cp>構造はいたってシンプル。碁盤の目状に穴のあいた画板サイズの木の板に、支柱となる木を差し込んで、柱と柱の上に板を乗せるだけ。ビー玉が上手に転がるように橋渡ししてピタゴラ装置を作る。作りがシンプルだから持ち運びができて場所を選ばずどこでも遊べます。\u003C/p>\n\u003Cp>またゲームの難易度も、大人でも結構難しくてうまくビー玉が転がらなかったり、偶然思いがけない動きができたり、ちょうど簡単すぎず難しすぎないところに設定されていました。大人が遊んでも楽しいものは、子どもが遊んでも楽しい、ということなんだそうです。\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-7775\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/02-1024x576.jpg\" alt=\"02\" width=\"1024\" height=\"576\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/02-1024x576.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/02-300x169.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/02-768x432.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/02-960x540.jpg 960w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/02.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp>\u003Cspan style=\"font-size: 10pt;\">開発者の大人二人が失敗してがっかりしている様子に思わず笑ってしまいました\u003C/span>\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>私が試作品を見せてもらって一番気に入ったのはビー玉が転がる音でした。柱に渡す板には、北海道の木材５種類がパーツとして用意されているのですが、木によってビー玉が跳ねたり転がったりした時の音が違うのです。ちょっとした音楽のようでとても素敵でした。\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-7780\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/2018_08_21_087-1024x683.jpg\" alt=\"2018_08_21_087\" width=\"1024\" height=\"683\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/2018_08_21_087-1024x683.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/2018_08_21_087-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/2018_08_21_087-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp>\u003Cspan style=\"font-size: 10pt;\">青と緑のビー玉が可愛い\u003C/span>\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>製品としては完成していて、すでにいくつかの児童館に導入されることが決まっていて、それは知育玩具としても教育機関に認められた段階にまで来ているということでした。あとはこれをどう表現して世に伝えていくか、私が任されたのはそれだけでした。\u003C/p>\n\u003Ch2>作り手と、使い手の想いのバランスをとる\u003C/h2>\n\u003Cp>\u003Cspan data-tt=\"{"paragraphStyle":{"alignment":4,"writingDirection":1},"font":{"name":"","pointSize":18}}\">森のピタゴラスの代表崎川さんは、\u003C/span>\u003Cspan data-tt=\"{"paragraphStyle":{"alignment":4,"writingDirection":1}}\">樹木医といって\u003C/span>\u003Cspan data-tt=\"{"paragraphStyle":{"alignment":4,"writingDirection":1},"font":{"name":"","pointSize":18}}\">木のドクターともいうべき方でした。また、おもちゃ作りに関わっている方々もそれぞれが北海道の木のプロフェッショナル。さらっと書いていますが製造に関わるところでも語るべきストーリーはたくさんありました。\u003C/span>\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-7777\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/ichii_005-1024x683.jpg\" alt=\"ichii_005\" width=\"1024\" height=\"683\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/ichii_005-1024x683.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/ichii_005-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/ichii_005-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp>\u003Cspan style=\"font-size: 10pt;\" data-tt=\"{"paragraphStyle":{"alignment":4,"writingDirection":1},"font":{"name":"","pointSize":18}}\">北海道の森に分け入り、木の個性を見極める崎川さん\u003C/span>\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cspan data-tt=\"{"paragraphStyle":{"alignment":4,"writingDirection":1},"font":{"name":"","pointSize":18}}\">そして関わっている皆さんとても真面目で、ちゃんとしていて、すごく考えている。実はそこに「子どもが遊ぶおもちゃ」を表現するうえでのギャップがありました。子どもたちに実際に試作品で遊んでもらう体験イベントでも、わーーっと力いっぱいはしゃぎまわっている子どもの中に、めちゃくちゃ真面目に森のことを考える静かな崎川さん。（崎川さんは子ども受けのために着ぐるみを着ようか悩んでいるくらいでした。）\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan data-tt=\"{"paragraphStyle":{"alignment":4,"writingDirection":1},"font":{"name":"","pointSize":18}}\">環境や教育に良いから、といって子どもが遊びたくなるわけではありません。道産材が使われていることと、知育に役に立つ性能のどちらも開発の動機にはなっているものの、おもちゃの本質は「遊んで楽しい」ことです。あ、可愛い。あ、きれいな音がきこえる。なんか面白そう。そのようなおもちゃに触れるきっかけを、まず子どもたちにつかんでもらうことが大事なんじゃないか？\u003C/span>\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-7781\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/2018_08_21_097-1024x683.jpg\" alt=\"2018_08_21_097\" width=\"1024\" height=\"683\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/2018_08_21_097-1024x683.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/2018_08_21_097-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/2018_08_21_097-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp>\u003Cspan style=\"font-size: 10pt;\">やってみたらみんな夢中に、成功したら大歓声\u003C/span>\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cspan data-tt=\"{"paragraphStyle":{"alignment":4,"writingDirection":1},"font":{"name":"","pointSize":18}}\">私たちは、おもちゃの開発背景のストーリーを見せるよりおもちゃとしての楽しさをまず感じてもらう方が優先だと考え、ロゴやウェブサイトといったビジュアル表現の方向性をつかんでいきました。\u003C/span>\u003C/p>\n\u003Ch2>台北と札幌での初の共同プロジェクト\u003C/h2>\n\u003Cp> \u003C/p>\n\u003Cp class=\"p1\">タイミングとしてちょうど\u003Cspan class=\"s1\">Gear8\u003C/span>の台湾法人が立ち上がって間もない頃で、札幌と一緒に進める初プロジェクトとして台北の\u003Cspan class=\"s1\">YUZU\u003C/span>にデザイナーとして参加してもらうことになりました。彼は３歳の息子がいるパパなので、子どもが喜ぶものをデザインするのに最適でした。また森のピタゴラスのおもちゃ自体も木の質感を活かしたとても素朴なデザインで、昔からあるものを大事にしたり、どこか優しさを感じさせるものが多い台湾のデザインセンスと、とてもマッチしていると思っていました。\u003C/p>\n\u003Cp class=\"p1\">ロゴマークのデザイン、日本語のタイプロゴなど、ほとんど感覚のミスマッチもなく進んでいきました。ただのおもちゃじゃなくて知育玩具なのでどこか知的な要素も入れつつ、でも優等生ぶったかっこいいものではなく楽しく可愛いものにしよう、とか、木のおもちゃのどこかに焼印に使ってもらえると可愛いよね、とか、ウェブだとピタゴラ装置みたいに動くと面白いんじゃない、とか、アイデアを出し合いました。\u003C/p>\n\u003Cp class=\"p1\">\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-7783\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/-2019-07-24-21.43.24-e1563972586224-1024x713.png\" alt=\"スクリーンショット 2019-07-24 21.43.24\" width=\"1024\" height=\"713\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/-2019-07-24-21.43.24-e1563972586224-1024x713.png 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/-2019-07-24-21.43.24-e1563972586224-300x209.png 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/-2019-07-24-21.43.24-e1563972586224-768x535.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp class=\"p1\">\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-8911 size-full\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/1fb7cb542fbe19adcf2a6426035d9467.png\" alt=\"\" width=\"790\" height=\"515\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/1fb7cb542fbe19adcf2a6426035d9467.png 790w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/1fb7cb542fbe19adcf2a6426035d9467-300x196.png 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/1fb7cb542fbe19adcf2a6426035d9467-768x501.png 768w\" sizes=\"(max-width: 790px) 100vw, 790px\" />\u003C/p>\n\u003Cp class=\"p1\">\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-8912 size-full\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/e3fad5b31cfe24c26e0e4ebb2f07d346.png\" alt=\"\" width=\"1024\" height=\"657\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/e3fad5b31cfe24c26e0e4ebb2f07d346.png 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/e3fad5b31cfe24c26e0e4ebb2f07d346-300x192.png 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/e3fad5b31cfe24c26e0e4ebb2f07d346-768x493.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-7784\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/-2019-07-24-21.45.22-e1563972636105-1024x695.png\" alt=\"スクリーンショット 2019-07-24 21.45.22\" width=\"1024\" height=\"695\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/-2019-07-24-21.45.22-e1563972636105-1024x695.png 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/-2019-07-24-21.45.22-e1563972636105-300x204.png 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/-2019-07-24-21.45.22-e1563972636105-768x521.png 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/-2019-07-24-21.45.22-e1563972636105.png 1738w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Ch2 class=\"p1\">ピタゴラスの動きをウェブサイトで表現\u003C/h2>\n\u003Cp> \u003C/p>\n\u003Cdiv style=\"width: 1396px;\" class=\"wp-video\">\u003C!--[if lt IE 9]>\u003Cscript>document.createElement('video');\u003C/script>\u003C![endif]-->\n\u003Cvideo class=\"wp-video-shortcode\" id=\"video-7406-1\" width=\"1396\" height=\"742\" preload=\"metadata\" controls=\"controls\">\u003Csource type=\"video/mp4\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/4a21ce40bb37ac6463c60f1111456539.mp4?_=1\" />\u003Ca href=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/4a21ce40bb37ac6463c60f1111456539.mp4\">https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/4a21ce40bb37ac6463c60f1111456539.mp4\u003C/a>\u003C/video>\u003C/div>\n\u003Cp> \u003C/p>\n\u003Cp>ウェブサイトにはビー玉が転がったり、板が跳ねたりする遊んでいる状況をイメージしたアニメーションをたくさん取り入れました。\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cdiv style=\"width: 1146px;\" class=\"wp-video\">\u003Cvideo class=\"wp-video-shortcode\" id=\"video-7406-2\" width=\"1146\" height=\"732\" preload=\"metadata\" controls=\"controls\">\u003Csource type=\"video/mp4\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/31c34fcc4d5abe099ce2488fd1648061.mp4?_=2\" />\u003Ca href=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/31c34fcc4d5abe099ce2488fd1648061.mp4\">https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/31c34fcc4d5abe099ce2488fd1648061.mp4\u003C/a>\u003C/video>\u003C/div>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cspan style=\"font-size: 10pt;\">ピタゴラ装置まではいきませんでしたが、木とビー玉が集まってできるロゴのアニメーションがさりげなくてお気に入りです\u003C/span>\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>私たちのアイデアに対して森のピタゴラスの皆さんが積極的に動画撮影に挑戦してくださり、スマホ撮影の動画が入ることでむしろプロっぽくない手作り感が出ていい味になりました。もちろんこれらの動画はすべてInstagram、FacebookといったSNSでも紹介用ムービーとして配信されています。また、オンライン販売で個人でも購入してもらえるようにしました。\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-7803\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/sns-1024x733.jpg\" alt=\"sns\" width=\"1024\" height=\"733\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/sns-1024x733.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/sns-300x215.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/sns-768x550.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/sns.jpg 1830w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Ch2>じわじわと広がる森のピタゴラス\u003C/h2>\n\u003Cp> \u003C/p>\n\u003Cp class=\"p1\">コンセプトがしっかりしていて、製品自体も仕上がっている。あとは人に見てもらう時のツールをデザインをするだけ、というだいぶ楽しいお仕事でした。おかげさまでいろんなところで好評いただいているとのことです。\u003C/p>\n\u003Cp class=\"p1\">たくさん売ることが一番の目的ではない、たくさんの子どもたちに使ってもらうことが大事、ということでレンタルも行われています。ちょっとしたアウトドアイベントでも重宝されたり、北海道内の導入施設も着々と増えていっているということです。\u003C/p>\n\u003Cp class=\"p1\">\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-7778\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/2018_08_21_076-1024x683.jpg\" alt=\"2018_08_21_076\" width=\"1024\" height=\"683\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/2018_08_21_076-1024x683.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/2018_08_21_076-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/2018_08_21_076-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp 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class=\"aligncenter size-full wp-image-4291\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC0160.jpg\" alt=\"\" width=\"3543\" height=\"2365\" />\r\n\u003Cspan style=\"font-weight: 400;\">全国から愛されるパン屋さんのリブランディング\u003C/span>\u003C/h2>\r\n\u003Cspan style=\"font-weight: 400;\">スープカレーや〆パフェと並ぶ札幌のローカルフード「どんぐり」のパン。ちくわパン発祥の店としても有名なパン屋さん、どんぐりのウェブサイトリニューアルを行いました。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">前回ウェブサイトをリニューアルされてから約10年が経過しているため、アクセス数が増えて来ていたスマートフォンユーザーに対応すること。またこの機会に改めて会社について内側から見直し、「お客様に対してのどんぐり」と「働く場所としてのどんぐり」として、何をどう伝えていくべきかを考えるリブランディングを目的としたプロジェクトがスタートしました。\u003C/span>\r\n\r\n \r\n\r\n\u003Cimg class=\"aligncenter size-full wp-image-4292\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC8610.jpg\" alt=\"_DSC8610\" width=\"3543\" height=\"2362\" />\r\n\u003Ch2>現場の声を取り入れる新しい試み\u003C/h2>\r\n \r\n\r\n\u003Cspan style=\"font-weight: 400;\">プロジェクトにはGear8から3名、どんぐりさまからは社長含む8名が参加。Gear8からの参加メンバー全員が、店舗を利用したことがありました。特に代表の水野にとっては、高校生の時に部活帰りの空腹を満たしてくれた思い出のお店です。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">メンバーが漠然と「どんぐり」に対して持っていたイメージの言語化を図るため、まずはじめにワークショップを実施しました。初回は、予めお渡ししていた質問シートを元に、メンバーからの意見を付箋に書いて貼り出していきます。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">設問は大きく分けて２つ。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">「どんぐりをひとことで言うと？」や「他のパン屋さんに負けているところ」「以前と比べて環境の変化は何があったか」など、どんぐり自体について考えるものと、\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">「買う時に気にすることは？」「どんなシチュエーションで食べたいか」「パンを選ぶ時に何を考えているか」などお客様の行動について考えるものがありました。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">初回のワークショップは意見出しだけで数時間がかかり、プロジェクトの始まりからディスカッションが盛り上がりました。メンバーからは「実際に勤めている立場でも、自分たちの強みが何なのかなど改めて考えるきっかけになり良い勉強になりました」という声がありました。\u003C/span>\r\n\r\n \r\n\u003Ch2>\u003Cimg class=\"aligncenter size-full wp-image-4290\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC_0213.jpg\" alt=\"DSC_0213\" width=\"3840\" height=\"2160\" />\r\n「お客様」視点を大切に\u003C/h2>\r\n\u003Cspan style=\"font-weight: 400;\">その後も月に1-2回ほどのペースでワークショップを実施し、会社の歴史や創業時の想い、採用に関する考え方など、時に創業者の会長や奥様の意見も伺いながら一つひとつひも解いていきました。その間にも店舗を訪れてそれぞれのお店の違いを感じたり、実際に買い物をしてみて気が付いたことなどを取りまとめたりしていきました。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">そうして明らかになってきた現状と課題・改善策をデザインに落とし込んでいきます。どんぐりならではだなと思ったのは、トップページではなく店舗紹介ページからワイヤーフレーム作成を始めたことです。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">どんぐりのウェブサイトをお客様が見る目的としては、まず店舗の営業時間や住所を調べるはず。見た目本位にならず、お客様目線で考える姿勢はわたしたちもいつも気をつけるところなので、とても共感し同じ気持ちでお話ができていたと思います。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">そうしてプロジェクト開始から3カ月で、ウェブサイトの全体構成が決まっていきました。\u003C/span>\r\n\r\n\u003Cimg class=\"aligncenter size-full wp-image-4302\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC_1141.jpg\" alt=\"DSC_1141\" width=\"3840\" height=\"2160\" />\r\n\u003Ch2>「らしさ」が伝わるデザインを\u003C/h2>\r\n \r\n\r\n\u003Cspan style=\"font-weight: 400;\">今回行った撮影は、主に3つ。\u003C/span>\r\n\u003Cul>\r\n \t\u003Cli>\u003Cspan style=\"font-weight: 400;\">・美味しそうな、どんぐりらしいパンの撮影\u003C/span>\u003C/li>\r\n \t\u003Cli>\u003Cspan style=\"font-weight: 400;\">・現場で働くスタッフの撮影\u003C/span>\u003C/li>\r\n \t\u003Cli>\u003Cspan style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">・パン作りの工程の撮影\u003C/span>\u003C/span>\u003C/li>\r\n\u003C/ul>\r\n販売担当の方はもちろん、製造担当でふだん工房にいることが多い方も、みなさん素敵な笑顔でどんどんとカットが進み、スムーズに撮影ができました。同時に行ったムービー撮影とともに、ウェブサイトで見ることができます。\r\n\r\n \r\n\r\n\u003Cspan style=\"font-weight: 400;\">商品ページには、撮影したパンを元にデザイナーの\u003Ca href=\"https://gggggggg.jp/member/yuehsheng-han/\">韓\u003C/a>がイラストを起こしました。オーダーいただいていた「おしゃれすぎない、どんぐりらしいパン」という要望に応えられたかなと思います。\u003C/span>\r\n\r\n[video width=\"720\" height=\"406\" mp4=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/21669299_523867881287964_3098592069661229056_n.mp4\"][/video]\r\n\r\n \r\n\r\n\u003Cspan style=\"font-weight: 400;\">商品紹介では、野尻社長直々にカテゴリーを作ってパンを振り分けていただきました。「ザ・どんぐり」や「どんぐりのトップスター」など、普段見るパン屋の\u003C/span>\u003Cspan style=\"font-weight: 400;\">サイトではなかなか目にしないカテゴリーを見ていただけたらと思います。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">紹介されているパンにはひとつひとつ紹介コメントをいただいており、中には「おすすめの食べ方」など、見る方に楽しんでもらえるようメンバーみんなのアイディアが詰まっています。\u003C/span>\r\n\r\n\u003Cimg class=\"aligncenter wp-image-8932 size-full\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/02/eafa9a105082e9e92774e69dd4eb754e.jpg\" alt=\"\" width=\"800\" height=\"592\" />\r\n\u003Ch2>担当者からのコメント\u003C/h2>\r\n3月から始まり、約半年間のプロジェクトになりました。今回はGear8としても初めての取り組みもありつつ、かけた時間だけどんぐりさんのことを知ることができたと思います。メンバー全員でお客様に伝えるためにどうするかアイディア出しを行い、集約してウェブサイトの形にできたのではないかと思います。\r\n\r\nワークショップで言語化されたどんぐりさんの強みは、「いつでも焼きたてのパンがある」「選ぶのが楽しい豊富な商品」「お客さまに喜んでもらいたいという姿勢」の3つです。これまでどんぐりのパンを食べたことがある方も、そうでない方もぜひウェブサイト見て、お店にも足を運んでいただけたら嬉しいです。\r\n\r\n（待島）\r\n\r\n---\r\n\r\nウェブサイトを制作する際には会社の特長や商品の良さを出していくことが大切だと考えていますが、どんぐりさんはそれ以上にスタッフの方の雰囲気というか、ところどころで感じるお客様への思いやりが印象的でした。直接お話している私だけが感じるのはもったいないなと思い、ウェブサイトを通じてお客様にも伝えられるよう制作を進めていきました。\r\n\r\nプロジェクトメンバーだけでなく、店舗で働く方にもアンケートなどで参加していただき、どんぐりさんスタッフ全員で作ったサイトです！これからはサイトデザインを元に、別媒体の制作のご相談もいただいているので、引き続き良いお手伝いをできればなと考えています。\r\n\r\n（佐藤）\r\n\u003Ch2>ご担当者様からの声\u003C/h2>\r\n\u003Ch3 class=\"case-single-post-article-h\">想いをホームページにするために、ここまで同じ気持ちになってくれると思っていませんでした。\u003C/h3>\r\n一番の印象は、会社の考えや商品の種類、小さなことまで本当にどんぐりの人として一緒に考えてくれて、次回のミーティングまでに時間をかけて思い描いた以上の準備をして臨んでいただけたことです。（ギアエイトさんのスタッフさんだけでどんぐりについて何時間も議論し合ったと聞いたときは正直驚きました！）\r\nまた、難しい言い回しをせずに、何度も何度も本当に親身になって話をきいてくれる姿勢が、意見を出しやすい環境をつくってくれました。\r\nギアエイトさんの皆さんの温かい姿勢と、どんぐりらしい温かいホームページに本当に感謝しています。\r\n\r\n＜明らかに結果になっていること＞\r\n・お客さんの使いやすさをメインにしたスマホ用店舗一覧表（ほとんどの方がこのページを活用している）\r\n・どんぐりらしい温かいホームページで使いやすいと周りから言われる機会が多い。\r\n・アルバイトの募集連絡が明らかに増え更新もスムーズになった。（新卒採用はこれからなので楽しみです。）",[469,867,3014],2949,{"id":3016,"slug":3017,"title":3018,"thumbnail":3019},4766,"hkdc","北海道総合商事","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/03/main-visual-1.jpg",{"id":3021,"slug":3022,"title":3023,"thumbnail":3024},4826,"fujiken","藤建設工業株式会社 様","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/fujiken.jpg",[3026,3027],{"id":469,"slug":487,"name":486,"icon":488},{"id":867,"slug":3028,"name":3029,"icon":3030},"asaka-sato","Asaka Sato","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2015/12/icon_asaka.png",[3032,3035,3038],{"slug":3033,"name":3034},"illustration","イラスト制作",{"slug":3036,"name":3037},"corporate-website","コーポレートサイト",{"slug":3039,"name":3040},"recruiting-website","採用サイト",[3042],{"slug":1579,"name":1580},[3044],{"slug":2495,"name":2496},{"year":1586,"month":2159,"day":3046},"16",[3048,3050],{"src":3049},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/03/sub-01-e1521689971740.jpg",{"src":3051},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/03/sub-02.jpg",[],"\u003Ch2>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4291\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC0160.jpg\" alt=\"\" width=\"3543\" height=\"2365\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC0160.jpg 3543w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC0160-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC0160-768x513.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC0160-1024x684.jpg 1024w\" sizes=\"(max-width: 3543px) 100vw, 3543px\" />\u003Cbr />\n\u003Cspan style=\"font-weight: 400;\">全国から愛されるパン屋さんのリブランディング\u003C/span>\u003C/h2>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">スープカレーや〆パフェと並ぶ札幌のローカルフード「どんぐり」のパン。ちくわパン発祥の店としても有名なパン屋さん、どんぐりのウェブサイトリニューアルを行いました。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">前回ウェブサイトをリニューアルされてから約10年が経過しているため、アクセス数が増えて来ていたスマートフォンユーザーに対応すること。またこの機会に改めて会社について内側から見直し、「お客様に対してのどんぐり」と「働く場所としてのどんぐり」として、何をどう伝えていくべきかを考えるリブランディングを目的としたプロジェクトがスタートしました。\u003C/span>\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4292\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC8610.jpg\" alt=\"_DSC8610\" width=\"3543\" height=\"2362\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC8610.jpg 3543w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC8610-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC8610-768x512.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC8610-1024x683.jpg 1024w\" sizes=\"(max-width: 3543px) 100vw, 3543px\" />\u003C/p>\n\u003Ch2>現場の声を取り入れる新しい試み\u003C/h2>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">プロジェクトにはGear8から3名、どんぐりさまからは社長含む8名が参加。Gear8からの参加メンバー全員が、店舗を利用したことがありました。特に代表の水野にとっては、高校生の時に部活帰りの空腹を満たしてくれた思い出のお店です。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">メンバーが漠然と「どんぐり」に対して持っていたイメージの言語化を図るため、まずはじめにワークショップを実施しました。初回は、予めお渡ししていた質問シートを元に、メンバーからの意見を付箋に書いて貼り出していきます。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">設問は大きく分けて２つ。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">「どんぐりをひとことで言うと？」や「他のパン屋さんに負けているところ」「以前と比べて環境の変化は何があったか」など、どんぐり自体について考えるものと、\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">「買う時に気にすることは？」「どんなシチュエーションで食べたいか」「パンを選ぶ時に何を考えているか」などお客様の行動について考えるものがありました。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">初回のワークショップは意見出しだけで数時間がかかり、プロジェクトの始まりからディスカッションが盛り上がりました。メンバーからは「実際に勤めている立場でも、自分たちの強みが何なのかなど改めて考えるきっかけになり良い勉強になりました」という声がありました。\u003C/span>\u003C/p>\n\u003Cp> \u003C/p>\n\u003Ch2>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4290\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC_0213.jpg\" alt=\"DSC_0213\" width=\"3840\" height=\"2160\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC_0213.jpg 3840w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC_0213-300x169.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC_0213-768x432.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC_0213-1024x576.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC_0213-960x540.jpg 960w\" sizes=\"(max-width: 3840px) 100vw, 3840px\" />\u003Cbr />\n「お客様」視点を大切に\u003C/h2>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">その後も月に1-2回ほどのペースでワークショップを実施し、会社の歴史や創業時の想い、採用に関する考え方など、時に創業者の会長や奥様の意見も伺いながら一つひとつひも解いていきました。その間にも店舗を訪れてそれぞれのお店の違いを感じたり、実際に買い物をしてみて気が付いたことなどを取りまとめたりしていきました。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">そうして明らかになってきた現状と課題・改善策をデザインに落とし込んでいきます。どんぐりならではだなと思ったのは、トップページではなく店舗紹介ページからワイヤーフレーム作成を始めたことです。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">どんぐりのウェブサイトをお客様が見る目的としては、まず店舗の営業時間や住所を調べるはず。見た目本位にならず、お客様目線で考える姿勢はわたしたちもいつも気をつけるところなので、とても共感し同じ気持ちでお話ができていたと思います。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">そうしてプロジェクト開始から3カ月で、ウェブサイトの全体構成が決まっていきました。\u003C/span>\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4302\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC_1141.jpg\" alt=\"DSC_1141\" width=\"3840\" height=\"2160\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC_1141.jpg 3840w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC_1141-300x169.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC_1141-768x432.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC_1141-1024x576.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC_1141-960x540.jpg 960w\" sizes=\"(max-width: 3840px) 100vw, 3840px\" />\u003C/p>\n\u003Ch2>「らしさ」が伝わるデザインを\u003C/h2>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">今回行った撮影は、主に3つ。\u003C/span>\u003C/p>\n\u003Cul>\n\u003Cli>\u003Cspan style=\"font-weight: 400;\">・美味しそうな、どんぐりらしいパンの撮影\u003C/span>\u003C/li>\n\u003Cli>\u003Cspan style=\"font-weight: 400;\">・現場で働くスタッフの撮影\u003C/span>\u003C/li>\n\u003Cli>\u003Cspan style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">・パン作りの工程の撮影\u003C/span>\u003C/span>\u003C/li>\n\u003C/ul>\n\u003Cp>販売担当の方はもちろん、製造担当でふだん工房にいることが多い方も、みなさん素敵な笑顔でどんどんとカットが進み、スムーズに撮影ができました。同時に行ったムービー撮影とともに、ウェブサイトで見ることができます。\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">商品ページには、撮影したパンを元にデザイナーの\u003Ca href=\"https://gggggggg.jp/member/yuehsheng-han/\">韓\u003C/a>がイラストを起こしました。オーダーいただいていた「おしゃれすぎない、どんぐりらしいパン」という要望に応えられたかなと思います。\u003C/span>\u003C/p>\n\u003Cdiv style=\"width: 720px;\" class=\"wp-video\">\u003Cvideo class=\"wp-video-shortcode\" id=\"video-4768-3\" width=\"720\" height=\"406\" preload=\"metadata\" controls=\"controls\">\u003Csource type=\"video/mp4\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/21669299_523867881287964_3098592069661229056_n.mp4?_=3\" />\u003Ca href=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/21669299_523867881287964_3098592069661229056_n.mp4\">https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/21669299_523867881287964_3098592069661229056_n.mp4\u003C/a>\u003C/video>\u003C/div>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">商品紹介では、野尻社長直々にカテゴリーを作ってパンを振り分けていただきました。「ザ・どんぐり」や「どんぐりのトップスター」など、普段見るパン屋の\u003C/span>\u003Cspan style=\"font-weight: 400;\">サイトではなかなか目にしないカテゴリーを見ていただけたらと思います。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">紹介されているパンにはひとつひとつ紹介コメントをいただいており、中には「おすすめの食べ方」など、見る方に楽しんでもらえるようメンバーみんなのアイディアが詰まっています。\u003C/span>\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-8932 size-full\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/02/eafa9a105082e9e92774e69dd4eb754e.jpg\" alt=\"\" width=\"800\" height=\"592\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/02/eafa9a105082e9e92774e69dd4eb754e.jpg 800w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/02/eafa9a105082e9e92774e69dd4eb754e-300x222.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/02/eafa9a105082e9e92774e69dd4eb754e-768x568.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" />\u003C/p>\n\u003Ch2>担当者からのコメント\u003C/h2>\n\u003Cp>3月から始まり、約半年間のプロジェクトになりました。今回はGear8としても初めての取り組みもありつつ、かけた時間だけどんぐりさんのことを知ることができたと思います。メンバー全員でお客様に伝えるためにどうするかアイディア出しを行い、集約してウェブサイトの形にできたのではないかと思います。\u003C/p>\n\u003Cp>ワークショップで言語化されたどんぐりさんの強みは、「いつでも焼きたてのパンがある」「選ぶのが楽しい豊富な商品」「お客さまに喜んでもらいたいという姿勢」の3つです。これまでどんぐりのパンを食べたことがある方も、そうでない方もぜひウェブサイト見て、お店にも足を運んでいただけたら嬉しいです。\u003C/p>\n\u003Cp>（待島）\u003C/p>\n\u003Cp>—\u003C/p>\n\u003Cp>ウェブサイトを制作する際には会社の特長や商品の良さを出していくことが大切だと考えていますが、どんぐりさんはそれ以上にスタッフの方の雰囲気というか、ところどころで感じるお客様への思いやりが印象的でした。直接お話している私だけが感じるのはもったいないなと思い、ウェブサイトを通じてお客様にも伝えられるよう制作を進めていきました。\u003C/p>\n\u003Cp>プロジェクトメンバーだけでなく、店舗で働く方にもアンケートなどで参加していただき、どんぐりさんスタッフ全員で作ったサイトです！これからはサイトデザインを元に、別媒体の制作のご相談もいただいているので、引き続き良いお手伝いをできればなと考えています。\u003C/p>\n\u003Cp>（佐藤）\u003C/p>\n\u003Ch2>ご担当者様からの声\u003C/h2>\n\u003Ch3 class=\"case-single-post-article-h\">想いをホームページにするために、ここまで同じ気持ちになってくれると思っていませんでした。\u003C/h3>\n\u003Cp>一番の印象は、会社の考えや商品の種類、小さなことまで本当にどんぐりの人として一緒に考えてくれて、次回のミーティングまでに時間をかけて思い描いた以上の準備をして臨んでいただけたことです。（ギアエイトさんのスタッフさんだけでどんぐりについて何時間も議論し合ったと聞いたときは正直驚きました！）\u003Cbr />\nまた、難しい言い回しをせずに、何度も何度も本当に親身になって話をきいてくれる姿勢が、意見を出しやすい環境をつくってくれました。\u003Cbr />\nギアエイトさんの皆さんの温かい姿勢と、どんぐりらしい温かいホームページに本当に感謝しています。\u003C/p>\n\u003Cp>＜明らかに結果になっていること＞\u003Cbr />\n・お客さんの使いやすさをメインにしたスマホ用店舗一覧表（ほとんどの方がこのページを活用している）\u003Cbr />\n・どんぐりらしい温かいホームページで使いやすいと周りから言われる機会が多い。\u003Cbr 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