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class=\"aligncenter size-full wp-image-5205\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/00.jpg\" alt=\"\" width=\"1280\" height=\"720\" />プレスリリースの連続、ウェブサイトの立て直しが急務\u003C/h2>\r\n北海道と世界をつなぐ総合商事として、創業から2年が経過したころご相談がありました。ロシア向けの大プロジェクト完了を機にプレスリリースが増えたこと、また、海外の市、州政府や銀行と提携したことなどが対外的に体制を整えるきっかけとなり、これまで手掛けたプロジェクトと事業のまとめなおしを兼ねたウェブサイトリニューアルを行うことになりました。技術的な側面では、常時SSL化とスマートフォン対応も行いました。\r\n\r\n\u003Cimg class=\"aligncenter size-full wp-image-5206\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/01-1.jpg\" alt=\"01\" width=\"1920\" height=\"1050\" />\r\n\u003Ch2>スピーディーに更新でき、拡張性の高い多言語化対応\u003C/h2>\r\nまず転機となったロシアのプロジェクト（北海道がもつ寒冷地でのトマト栽培技術・設備を輸出する）について伺っていると、すでにアジアに向けても同じように展開する計画が進行していました。また、北海道だけでなく国内各地の商品のテストマーケティング・販路拡大・企業進出支援などを、ロシア現地の子会社が手広く行っているとのこと。\r\n\r\n\u003Cimg class=\"aligncenter size-full wp-image-5207\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/02-1.jpg\" alt=\"02\" width=\"1920\" height=\"1050\" />\r\n\r\n対象となる企業は国内だけではなく、ロシア・アジア各国にも及ぶため、多言語対応は必須でした。また、プロジェクトは同時進行で多国籍に展開されており、容易に翻訳原稿の更新ができて、言語数を増やすことが可能な仕組みも必要です。結果、多言語CMSの\u003Ca href=\"https://wovn.io/\" target=\"_blank\" rel=\"noopener\">wovn.io\u003C/a>を導入することになりました。ちょうどそのころ弊社サイトで導入経験があり英語・タイ語に対応したばかりでした。wovnさんからも弊社のお墨付きをいただけたのでとてもスムーズに話が進みました。\r\n\r\n実はwovnを導入した状態で、2017年10月には第一弾のウェブサイトリニューアルがローンチしていました。しかし、実際管理画面の操作になれてきて簡単に更新できるようになってきたこと、予想以上にプレスリリースの頻度が上がったことをうけ、wordpressも追加で導入することになりました。現在は日本語トピックスはwordpressで管理、外国語サイトはwovnで管理という体制になっています。また、wordpress導入を機に多言語でのSEO効果も考慮し、すべてユニークなURLを生成するように変更しました。\r\n\r\n\u003Cimg class=\"aligncenter size-full wp-image-5208\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/03.jpg\" alt=\"03\" width=\"1920\" height=\"1050\" />\r\n\r\n\u003Ca href=\"https://wovn.io/ja/case-studies/%E5%8C%97%E6%B5%B7%E9%81%93%E7%B7%8F%E5%90%88%E5%95%86%E4%BA%8B%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE/\" target=\"_blank\" rel=\"noopener\">このあたりの経緯はwovnさんの導入事例に詳しいです\u003C/a>\r\n\u003Ch2>言語を超えて伝わる動画・写真の大切さ\u003C/h2>\r\nまた、どの言語の方がみても共通で伝わる、動画や写真を積極的に多用しました。完了してしまったプロジェクトについて撮影のしなおしは叶いませんが、あるだけの動画・写真・その他プロジェクト過程の資料を提供いただき、これも一緒に何度も整理をしながら取り入れました。また、海外出張があるタイミングで都度追加の撮影や資料の捜索（笑）もお願いしました。容量制限なし、どこからでもアクセスできるストレージサービスBOXが大いに役に立ちました。\r\n\r\n\u003Cimg class=\"aligncenter size-full wp-image-5209\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/04.jpg\" alt=\"04\" width=\"1920\" height=\"1050\" />\r\n\u003Ch2>多国籍企業どうし、どこにいてもプロジェクトを滞らせない工夫\u003C/h2>\r\n今回プロジェクトを進行する中で、私の経験が役に立てたと思うことが二つありました。一つは、ギアエイトがタイ進出した当時を思い出し、どういった表現にすべきか私自身が想像がしやすかったこと。二つめに、私も担当の方も不定期で海外出張になるため、どこにいても業務が滞らないよう、さまざまなクラウドサービスを駆使する方法を提示できたことです。文章を推敲するにあたってはgoogleドライブを使いました。打ち合わせ時にリアルタイムに文章作成していき、遠隔で社内チェックと校正を繰り返す方法をとりました。\r\n\r\n\u003Cimg class=\"aligncenter size-full wp-image-5210\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/05.jpg\" alt=\"05\" width=\"1920\" height=\"1050\" />\r\n\u003Ch2>国を超えて、社内でも新しいチャレンジ\u003C/h2>\r\nデザインは、バンコクのデザイナー・アム（日本語とタイ語と英語が堪能）が担当しました。彼女には「日本語のウェブデザイン」にチャレンジしてもらいながら、多言語を理解する視点で「英語やロシア語のウェブデザイン」も両立させるバランス感覚を持っているではという期待を込めて。結果、クライアントへの直接貢献とは別に思わぬ成果がありました。この仕事の経験をもとに\u003Ca href=\"https://gggggggg.jp/summit/2017/08/21/3002/\">日本語デザイン研究の記事\u003C/a>を書いたところ、自社サイト内の年間アクセス1位になりました（笑）。現在もバンコクでの多言語ウェブデザインで大活躍してくれています。\r\n\r\n\u003Cimg class=\"aligncenter size-full wp-image-5211\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/06.jpg\" alt=\"06\" width=\"1920\" height=\"1050\" />\r\n\u003Ch2>海外からの問い合わせ増加、人材採用のきっかけも\u003C/h2>\r\nリニューアルを機にサイトからメール問い合わせが来るようになり、とくに顕著なのが海外からウェブを見た、という電話問い合わせが増えたそうです。またほとんど考慮はしていなかったのですが、人材採用についての問い合わせも来るようになりました。リニューアルから半年たった今、さらに事業の展開スピードが加速し、ウェブサイトもすでに次のステップを考えなくてはならないといううれしい悲鳴をいただいています。\r\n\u003Ch2>ご担当者様からの声\u003C/h2>\r\n\u003Ch3>海外出張も多くタイトな中、うまくまとまって本当によかったです\u003C/h3>\r\n私も社内スタッフも北川さんもそれぞれ海外出張があり、なかなか顔を合わせての打ち合わせができませんでした。しかし遠隔でも上手にやりとりをして、計画していた期日にきっちり新しいウェブサイトが仕上がって、本当にうまくいきました。ちょうど、人材育成事業のイベントに参加したり、<a href=\"https://hkdc.co.jp/topics/44\" target=\"_blank\">ロシア事業における業務提携</a>のプレスリリースがあったり、多方面から「北海道総合商事ってどんな会社なの？」と注目を集めるタイミングだったのです。ウェブサイトに自社の事業や具体的事例がまとめられていたことで、継続して新たなお取引や採用応募につながっています。みなさんに私たちの事業が正しく分かってもらえるサイトに仕上がったことが嬉しいです。\r\n\r\n半年が経過した今、すでにまた新しいプロジェクトが満載で、会社の成長規模に合わせてウェブサイトもブラッシュアップしていかなくてはいけないなと感じています。またこつこつと写真と動画を撮りためておきますので来年よろしくお願いします（笑）。",[47,1051,2127],{"id":2947,"slug":2948,"title":2949,"thumbnail":2950},4888,"ofix","株式会社オフィックス コーポレートサイト","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/03/a3.jpg",{"id":2519,"slug":2520,"title":2521,"thumbnail":2522},[2953,2954],{"id":47,"slug":59,"name":58,"icon":60},{"id":1051,"slug":1057,"name":1056,"icon":1058},[2956],{"slug":2141,"name":2142},[2958,2959],{"slug":1581,"name":1582},{"slug":1584,"name":1585},[2961],{"slug":2962,"name":2963},"tourism","旅行・観光・宿泊・交通・貿易",{"year":1591,"month":2539,"day":2965},"16",[2967,2969],{"src":2968},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/03/sub-01-1.jpg",{"src":2970},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/03/sub-02-1.jpg",[],"\u003Ch2>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-5205\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/00.jpg\" alt=\"\" width=\"1280\" height=\"720\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/00.jpg 1280w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/00-300x169.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/00-768x432.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/00-1024x576.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/00-960x540.jpg 960w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" />プレスリリースの連続、ウェブサイトの立て直しが急務\u003C/h2>\n\u003Cp>北海道と世界をつなぐ総合商事として、創業から2年が経過したころご相談がありました。ロシア向けの大プロジェクト完了を機にプレスリリースが増えたこと、また、海外の市、州政府や銀行と提携したことなどが対外的に体制を整えるきっかけとなり、これまで手掛けたプロジェクトと事業のまとめなおしを兼ねたウェブサイトリニューアルを行うことになりました。技術的な側面では、常時SSL化とスマートフォン対応も行いました。\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-5206\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/01-1.jpg\" alt=\"01\" width=\"1920\" height=\"1050\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/01-1.jpg 1920w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/01-1-300x164.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/01-1-768x420.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/01-1-1024x560.jpg 1024w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" />\u003C/p>\n\u003Ch2>スピーディーに更新でき、拡張性の高い多言語化対応\u003C/h2>\n\u003Cp>まず転機となったロシアのプロジェクト（北海道がもつ寒冷地でのトマト栽培技術・設備を輸出する）について伺っていると、すでにアジアに向けても同じように展開する計画が進行していました。また、北海道だけでなく国内各地の商品のテストマーケティング・販路拡大・企業進出支援などを、ロシア現地の子会社が手広く行っているとのこと。\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-5207\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/02-1.jpg\" alt=\"02\" width=\"1920\" height=\"1050\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/02-1.jpg 1920w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/02-1-300x164.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/02-1-768x420.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/02-1-1024x560.jpg 1024w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" />\u003C/p>\n\u003Cp>対象となる企業は国内だけではなく、ロシア・アジア各国にも及ぶため、多言語対応は必須でした。また、プロジェクトは同時進行で多国籍に展開されており、容易に翻訳原稿の更新ができて、言語数を増やすことが可能な仕組みも必要です。結果、多言語CMSの\u003Ca href=\"https://wovn.io/\" target=\"_blank\" rel=\"noopener\">wovn.io\u003C/a>を導入することになりました。ちょうどそのころ弊社サイトで導入経験があり英語・タイ語に対応したばかりでした。wovnさんからも弊社のお墨付きをいただけたのでとてもスムーズに話が進みました。\u003C/p>\n\u003Cp>実はwovnを導入した状態で、2017年10月には第一弾のウェブサイトリニューアルがローンチしていました。しかし、実際管理画面の操作になれてきて簡単に更新できるようになってきたこと、予想以上にプレスリリースの頻度が上がったことをうけ、wordpressも追加で導入することになりました。現在は日本語トピックスはwordpressで管理、外国語サイトはwovnで管理という体制になっています。また、wordpress導入を機に多言語でのSEO効果も考慮し、すべてユニークなURLを生成するように変更しました。\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-5208\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/03.jpg\" alt=\"03\" width=\"1920\" height=\"1050\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/03.jpg 1920w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/03-300x164.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/03-768x420.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/03-1024x560.jpg 1024w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" />\u003C/p>\n\u003Cp>\u003Ca href=\"https://wovn.io/ja/case-studies/%E5%8C%97%E6%B5%B7%E9%81%93%E7%B7%8F%E5%90%88%E5%95%86%E4%BA%8B%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE/\" target=\"_blank\" rel=\"noopener\">このあたりの経緯はwovnさんの導入事例に詳しいです\u003C/a>\u003C/p>\n\u003Ch2>言語を超えて伝わる動画・写真の大切さ\u003C/h2>\n\u003Cp>また、どの言語の方がみても共通で伝わる、動画や写真を積極的に多用しました。完了してしまったプロジェクトについて撮影のしなおしは叶いませんが、あるだけの動画・写真・その他プロジェクト過程の資料を提供いただき、これも一緒に何度も整理をしながら取り入れました。また、海外出張があるタイミングで都度追加の撮影や資料の捜索（笑）もお願いしました。容量制限なし、どこからでもアクセスできるストレージサービスBOXが大いに役に立ちました。\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-5209\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/04.jpg\" alt=\"04\" width=\"1920\" height=\"1050\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/04.jpg 1920w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/04-300x164.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/04-768x420.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/04-1024x560.jpg 1024w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" />\u003C/p>\n\u003Ch2>多国籍企業どうし、どこにいてもプロジェクトを滞らせない工夫\u003C/h2>\n\u003Cp>今回プロジェクトを進行する中で、私の経験が役に立てたと思うことが二つありました。一つは、ギアエイトがタイ進出した当時を思い出し、どういった表現にすべきか私自身が想像がしやすかったこと。二つめに、私も担当の方も不定期で海外出張になるため、どこにいても業務が滞らないよう、さまざまなクラウドサービスを駆使する方法を提示できたことです。文章を推敲するにあたってはgoogleドライブを使いました。打ち合わせ時にリアルタイムに文章作成していき、遠隔で社内チェックと校正を繰り返す方法をとりました。\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-5210\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/05.jpg\" alt=\"05\" width=\"1920\" height=\"1050\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/05.jpg 1920w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/05-300x164.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/05-768x420.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/05-1024x560.jpg 1024w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" />\u003C/p>\n\u003Ch2>国を超えて、社内でも新しいチャレンジ\u003C/h2>\n\u003Cp>デザインは、バンコクのデザイナー・アム（日本語とタイ語と英語が堪能）が担当しました。彼女には「日本語のウェブデザイン」にチャレンジしてもらいながら、多言語を理解する視点で「英語やロシア語のウェブデザイン」も両立させるバランス感覚を持っているではという期待を込めて。結果、クライアントへの直接貢献とは別に思わぬ成果がありました。この仕事の経験をもとに\u003Ca href=\"https://gggggggg.jp/summit/2017/08/21/3002/\">日本語デザイン研究の記事\u003C/a>を書いたところ、自社サイト内の年間アクセス1位になりました（笑）。現在もバンコクでの多言語ウェブデザインで大活躍してくれています。\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-5211\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/06.jpg\" alt=\"06\" width=\"1920\" height=\"1050\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/06.jpg 1920w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/06-300x164.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/06-768x420.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/06-1024x560.jpg 1024w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" />\u003C/p>\n\u003Ch2>海外からの問い合わせ増加、人材採用のきっかけも\u003C/h2>\n\u003Cp>リニューアルを機にサイトからメール問い合わせが来るようになり、とくに顕著なのが海外からウェブを見た、という電話問い合わせが増えたそうです。またほとんど考慮はしていなかったのですが、人材採用についての問い合わせも来るようになりました。リニューアルから半年たった今、さらに事業の展開スピードが加速し、ウェブサイトもすでに次のステップを考えなくてはならないといううれしい悲鳴をいただいています。\u003C/p>\n\u003Ch2>ご担当者様からの声\u003C/h2>\n\u003Ch3>海外出張も多くタイトな中、うまくまとまって本当によかったです\u003C/h3>\n\u003Cp>私も社内スタッフも北川さんもそれぞれ海外出張があり、なかなか顔を合わせての打ち合わせができませんでした。しかし遠隔でも上手にやりとりをして、計画していた期日にきっちり新しいウェブサイトが仕上がって、本当にうまくいきました。ちょうど、人材育成事業のイベントに参加したり、<a href=”https://hkdc.co.jp/topics/44″ target=”_blank”>ロシア事業における業務提携</a>のプレスリリースがあったり、多方面から「北海道総合商事ってどんな会社なの？」と注目を集めるタイミングだったのです。ウェブサイトに自社の事業や具体的事例がまとめられていたことで、継続して新たなお取引や採用応募につながっています。みなさんに私たちの事業が正しく分かってもらえるサイトに仕上がったことが嬉しいです。\u003C/p>\n\u003Cp>半年が経過した今、すでにまた新しいプロジェクトが満載で、会社の成長規模に合わせてウェブサイトもブラッシュアップしていかなくてはいけないなと感じています。またこつこつと写真と動画を撮りためておきますので来年よろしくお願いします（笑）。\u003C/p>\n","北海道総合商事さまのコーポレートサイトリニューアル。ロシア・アジアと北海道をつなぐ様々な事業を展開されており、立ち上げから1年で大きなプロジェクトが完成したことを機に、事例と事業概要のまとめなおしを兼…",{"self":2975,"collection":2978,"about":2980,"author":2982,"version-history":2984,"predecessor-version":2987,"acf:post":2991,"acf:attachment":2995,"wp:featuredmedia":3000,"wp:attachment":3003,"wp:term":3006,"curies":3015},[2976],{"href":2977},"https://cms.gggggggg.jp/wp-json/wp/v2/works/4766",[2979],{"href":1607},[2981],{"href":1610},[2983],{"embeddable":32,"href":120},[2985],{"count":404,"href":2986},"https://cms.gggggggg.jp/wp-json/wp/v2/works/4766/revisions",[2988],{"id":2989,"href":2990},15229,"https://cms.gggggggg.jp/wp-json/wp/v2/works/4766/revisions/15229",[2992,2993,2994],{"embeddable":32,"href":2179},{"embeddable":32,"href":1082},{"embeddable":32,"href":74},[2996,2998],{"embeddable":32,"href":2997},"https://cms.gggggggg.jp/wp-json/wp/v2/media/4780",{"embeddable":32,"href":2999},"https://cms.gggggggg.jp/wp-json/wp/v2/media/4779",[3001],{"embeddable":32,"href":3002},"https://cms.gggggggg.jp/wp-json/wp/v2/media/4778",[3004],{"href":3005},"https://cms.gggggggg.jp/wp-json/wp/v2/media?parent=4766",[3007,3009,3011,3013],{"taxonomy":1636,"embeddable":32,"href":3008},"https://cms.gggggggg.jp/wp-json/wp/v2/works_tag?post=4766",{"taxonomy":1639,"embeddable":32,"href":3010},"https://cms.gggggggg.jp/wp-json/wp/v2/works_lang?post=4766",{"taxonomy":1642,"embeddable":32,"href":3012},"https://cms.gggggggg.jp/wp-json/wp/v2/works_job?post=4766",{"taxonomy":11,"embeddable":32,"href":3014},"https://cms.gggggggg.jp/wp-json/wp/v2/works_color?post=4766",[3016],{"name":30,"href":31,"templated":32},{"author":3018,"acf:post":3027,"acf:attachment":3078,"wp:featuredmedia":3196,"wp:term":3250},[3019],{"id":91,"name":1651,"url":7,"description":7,"link":1652,"slug":1651,"avatar_urls":3020,"acf":3021,"_links":3022},{"24":1654,"48":1655,"96":1656},[],{"self":3023,"collection":3025},[3024],{"href":120},[3026],{"href":1663},[3028,3030,3054],{"code":462,"message":463,"data":3029},{"status":465},{"id":1051,"date":1177,"slug":1057,"type":88,"link":1178,"title":3031,"author":91,"featured_media":1180,"member_rest_animal_icon":1058,"member_rest_animal_fore":1181,"member_rest_animal_back":1182,"acf":3032,"_links":3035},{"rendered":1056},{"position":1098,"img_thumb":1184,"img_fore":1185,"img_back":1186,"icon_animal":1187,"animal_name":1188,"color_name":1189,"color_rgb":1190,"recommend":3033,"radio":3034,"hidden":108},{"recommend_h":105,"recommend_txt":1192},{"radio_h":7,"radio_desc":7,"radio_url":7},{"self":3036,"collection":3038,"about":3040,"author":3042,"version-history":3044,"predecessor-version":3046,"wp:featuredmedia":3048,"wp:attachment":3050,"curies":3052},[3037],{"href":1082},[3039],{"href":114},[3041],{"href":117},[3043],{"embeddable":32,"href":120},[3045],{"count":1205,"href":1206},[3047],{"id":1209,"href":1210},[3049],{"embeddable":32,"href":1213},[3051],{"href":1216},[3053],{"name":30,"href":31,"templated":32},{"id":47,"date":87,"slug":59,"type":88,"link":89,"title":3055,"author":91,"featured_media":92,"member_rest_animal_icon":60,"member_rest_animal_fore":93,"member_rest_animal_back":94,"acf":3056,"_links":3059},{"rendered":58},{"position":96,"img_thumb":97,"img_fore":98,"img_back":99,"icon_animal":100,"animal_name":101,"color_name":102,"color_rgb":103,"recommend":3057,"radio":3058,"hidden":108},{"recommend_h":105,"recommend_txt":106},{"radio_h":7,"radio_desc":7,"radio_url":7},{"self":3060,"collection":3062,"about":3064,"author":3066,"version-history":3068,"predecessor-version":3070,"wp:featuredmedia":3072,"wp:attachment":3074,"curies":3076},[3061],{"href":74},[3063],{"href":114},[3065],{"href":117},[3067],{"embeddable":32,"href":120},[3069],{"count":123,"href":124},[3071],{"id":127,"href":128},[3073],{"embeddable":32,"href":131},[3075],{"href":134},[3077],{"name":30,"href":31,"templated":32},[3079,3138],{"id":2942,"date":3080,"slug":3081,"type":1717,"link":3082,"title":3083,"author":91,"acf":3085,"caption":3086,"alt_text":7,"media_type":1722,"mime_type":1723,"media_details":3087,"source_url":2970,"_links":3126},"2018-03-16T22:14:12","sub-02-9","https://cms.gggggggg.jp/works/hkdc/sub-02-9/",{"rendered":3084},"sub-02",[],{"rendered":7},{"width":3088,"height":3088,"file":3089,"sizes":3090,"image_meta":3124},800,"2018/03/sub-02-1.jpg",{"thumbnail":3091,"medium":3094,"medium_large":3097,"works-logo":3100,"adjacent-thumb":3101,"case_study-thumb":3104,"366x210":3107,"960x540":3110,"1120x720":3113,"1180x680":3116,"1680x600":3119,"full":3122},{"file":3092,"width":1741,"height":1741,"mime_type":1723,"source_url":3093},"sub-02-1-150x150.jpg","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp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/>\nとにかく動物を魅力的に、写真をおおきく、イラストも交えながら作成しました。\u003Cbr />\nオープンキャンパス情報の管理を担当の方が効率的に行うシステムの工夫なども行っています。\u003C/p>\n",2019,[4200,1741,4201],140,158,[1542],[721],[4205,5],31,{"client_info":4207,"credit":4209,"url":4210,"related":1551,"screenshot_list":4211,"is_story":32,"story_h":4214,"story_thumb":1551,"story":4215,"slider":7,"member_list":4216},{"client_name":4208,"introduction":7},"学校法人滋慶学園 北海道エコ・動物自然専門学校","企画・設計　/　ディレクション　/　デザイン　/　マークアップ　/　CMS　","https://www.heco.ac.jp/",[4212,4213],13797,2021,"動物と共に学ぶ\u003Cbr>真摯な姿勢を表現","\u003Cimg class=\"aligncenter size-full wp-image-3742\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/11/IMG_8098.jpg\" alt=\"\" width=\"1200\" height=\"900\" />\r\n\u003Cspan style=\"font-weight: 400;\">北海道エコ・動物自然専門学校さまは、北海道で初めての動物の専門学校として2003年に開校された学校です。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">当時は北海道エコ・コミュニケーション専門学校という校名でしたが、2012年に現在の名前に変更されました。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">道内で唯一、学内に動物園と水族館がある学校で、動物達の種類は100種以上。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">動物園・水族館の飼育員の他、動物看護師、ペットトリマー、ドッグトレーナーなど、\u003C/span>\u003Cspan style=\"font-weight: 400;\">動物に関わる多くの仕事に就くために必要な知識を実践的に学ぶことができます。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">ウェブサイトの内部システムの仕様変更にあわせて、\u003C/span>\u003Cspan style=\"font-weight: 400;\">サイト内の情報を整理し、より動物たちと共に学べる学校であることをアピールできる形にリニューアルをしたいとのことで、\u003C/span>\u003Cspan style=\"font-weight: 400;\">弊社にご依頼いただきました。\u003C/span>\r\n\r\nサイトリニューアルにあたっては、ウェブサイトを通して学校を認知してもらうだけでなく、「学校のファンになってもらう」「何度もサイトに訪れたくなる」ようなウェブサイトにしたい、というご要望もいただきました。\r\n\u003Ch2>「動物を育てる」ということの本質を学べる環境\u003C/h2>\r\nウェブサイトの制作にあたり、まずはわたしたちがエコのファンにならなければならないと思い、早速学校内の施設をみせていただきました。\r\nエコでは動物の種類それぞれにあった環境が部屋毎に用意されており、すべて学生たちが飼育・管理を行っています。驚いたのは、その動物が主食としている動物や昆虫を育て、実際に餌にしていることでした。\r\nまた、授業のない土日や夏休みも登校し、毎日担当の動物たちの様子を見て、世話をしているそうです。\r\n「動物がかわいい」という気持ちだけでなく、生きるということ、動物を育てるということはどういうことかを根本から考えさせる教育方針は、北海道エコ・動物自然専門学校ならではの特長なのではないかと感じました。\r\nこの時学校全体から感じた、動物達に対する真摯な思いをどのように表現すればよいか？\r\nそのようなポイントから、北海道エコ・動物自然専門学校の魅力を考えていきました。\r\n\u003Ch2>スマートフォンでの閲覧ストレスのなさを最優先に\u003C/h2>\r\n\u003Cspan style=\"font-weight: 400;\">\u003Cimg class=\"aligncenter size-large wp-image-3744\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/11/IMG_6134_-1024x683.jpg\" alt=\"IMG_6134_\" width=\"1024\" height=\"683\" />お話をお伺いし、何度か話合いを重ねながら、ウェブサイトの改修ポイントを明確にしていきました。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">最終的にまとめたポイントは下記の3つです。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">１．北海道エコ・動物自然専門学校の魅力を整理し表現する\u003C/span>\u003Cspan style=\"font-weight: 400;\">\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">２．スマートフォンに適切な形でデザインする\u003C/span>\u003Cspan style=\"font-weight: 400;\">\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">３．北海道外の受験生を増やすためのページを充実させる\u003C/span>\u003Cspan style=\"font-weight: 400;\">\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">メインターゲットが高校生であることから、とにかくわかりやすくをコンセプトとしています。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">また、スマートフォンの閲覧をベースとして、情報量が大きくなりすぎないよう、1ページの情報を制限したり、階層を深くしないことを方針として定めました。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">さらに、ご担当者さまから、「北海道以外の地域の人に「北海道だからこそ行きたい」と思ってもらいたい」というご要望をいただいたので、\u003C/span>\u003Cspan style=\"font-weight: 400;\">北海道外の受験生に向けて少し特別なコンテンツを用意することが決まりました。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\r\n\u003C/span>\r\n\u003Ch2>ウェブに最適な情報量と内容を精査\u003C/h2>\r\nまず大変だったのは、情報の取捨選択です。\r\nコンセプトとして定めたとはいえ、やはり学校がもつ情報量の多さはすさまじく、ワイヤーフレーム（ウェブサイトの骨組）を作りながら、それらの何を載せて、何を載せないのかを考えていくのがとても大変でした。\r\n載せると決めたものも、可能な限り「もっと短くてシンプルに伝わる表現がないか？」を繰り返し詰めていったので、全行程の中で最も時間がかかった部分だと思います。\r\nただ、ご担当者の方の判断がとても的確かつスムーズで、こちらが提示したものに素早く判断を下していってくださったおかげで、スケジュールが大きくずれ込むことはありませんでした。\r\n\u003Ch2>エコの世界観をイラストで表現\u003C/h2>\r\n\u003Cimg class=\"aligncenter size-large wp-image-3781\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/11/img_s01-1024x683.jpg\" alt=\"img_s01\" width=\"1024\" height=\"683\" />今回デザインの中でキーとなったのは動物のイラストです。\r\nこのイラストは社内のスタッフに実際にエコにいる動物たちを描き起こしてもらいました。\r\nアナログっぽさの残るタッチで親しみやすさを伝えつつ、あまりデフォルメしすぎないことで、エコの動物に対する真摯な姿勢を表現しています。\r\nかわいい動物だけでなく、爬虫類や魚類などのすこしマニアックな動物もラインナップの中に含めて動物たちの種類の多さも伝えています。\r\n\r\nワイヤーフレームの初稿でこのイラストを組み合わせたメインビジュアルのイメージをお見せしたのですが、ご担当者の方に「まさにこのイメージです」と共感いただけたときはとても嬉しかったです。\r\n\u003Ch2>オープンキャンパス情報管理の裏側も、丁寧にわかりやすく\u003C/h2>\r\n\u003Cspan style=\"font-weight: 400;\">北海道エコ・動物専門学校の特長のひとつは、他校と比べ\u003C/span>\u003Cspan style=\"font-weight: 400;\">オープンキャンパスの開催回数がとても多いという点です。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">さらに、無料送迎バスの運行もとても多く、学生がいつでも、何度でも、気軽に来校することができるというメリットがあります。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">ただ、リニューアル前のエコのウェブサイトでは、それらの情報を登録・管理する面では様々な課題を残しているようでした。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">そこで、リニューアルを期にその管理体制も見直し、完全に一から作り直すことにしました。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">特に大きく改善できたのは、無料送迎バスの時刻表情報の登録です。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">膨大にある各バス停とそれぞれの到着時刻情報をCVSで一括管理し、エクセル上で簡易的に修正・追加が可能な形にしました。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">ユーザーは行きたい日とエリアに紐付けて、自分が乗りたいバスを簡単に見つけて予約することが可能です。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">このシステムの開発には、複数存在する運営の異なるバスルート情報をひとまとめにし、地域ごとにすべてカテゴライズし直す必要がありました。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">このカテゴライズはご担当者さまにご協力を依頼。素早く迅速にご対応くださいました。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">綿密な打ち合わせやイメージの共有、また、その作業の必要性をしっかりご理解いただいたことで、スムーズな進行がはかれたと感じています。\u003C/span>\r\n\u003Ch2>今後もファンをじっくりと育てていくお手伝いを\u003C/h2>\r\n\u003Cspan style=\"font-weight: 400;\">ウェブサイトのリリース後は運営もお手伝いしており、以降の成果も毎月共有いただいているのですが、\u003C/span>\u003Cspan style=\"font-weight: 400;\">前年と比べ全体のアクセス数も増加し、特に次の世代につながる高校2年生の来校や資料請求が増加しています。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">また、リピーターの比率が増え、ウェブサイトを通じて「エコのファン」になってくれているユーザーも徐々に増えているようです。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">短期的な結果ももちろん重要ですが、ウェブサイトはリリースして終わりではなく、そこからじっくりと育てていくもの。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">現在はリスティング広告を行う業者さまと3社でそれぞれの課題を共有し、月１で定例のミーティングを行っています。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">それぞれの専門分野から意見を出し合いつつ、提案・実行・振り返り・次の施策の提示という理想的な流れを実現できている数少ない事例だと思います。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">今後も「エコに関わる一員」として、末永く改善のお手伝いができるよう頑張りたいと思います。\u003C/span>\r\n\u003Ch2>ご担当者様からの声\u003C/h2>\r\n姉妹校がGear8さんにサイト作成を依頼しており、その打合せに参加をした時に、担当の杉澤さんが学校の担当者以上に、どのようにしたら学校の価値が高校生に、そして社会に届くかを考えてくれているのを見て、Gear8さんに作成依頼をさせてもらいました。\r\n\r\n実際に一緒に仕事をさせて頂き、「学校がどう思うか？」ということ以上に、「高校生がどう思うか？」という視点を常に持って頂いているので、成果に繋がるウェブ作りが出来ているのだと感じています。発注者と受注者という関係ではなく、学校の価値作りをする１つのチームとして仕事が出来ていることに、非常に感謝しています。今後も一緒に新しい価値を社会に発信していきたいと思います。",[866,468,236],{"id":4218,"slug":4219,"title":4220,"thumbnail":4221},1893,"kembuchi-kankou","剣淵町役場","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/04/works_TOP.png",{"id":4223,"slug":4224,"title":4225,"thumbnail":4226},2606,"ajis","エイジス北海道株式会社","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/06/ajis_main.jpg",[4228,4232,4233],{"id":866,"slug":4229,"name":4230,"icon":4231},"asaka-sato","Asaka Sato","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2015/12/icon_asaka.png",{"id":468,"slug":486,"name":485,"icon":487},{"id":236,"slug":247,"name":246,"icon":248},[4235,4238,4241],{"slug":4236,"name":4237},"btoc-website","BtoCサイト",{"slug":4239,"name":4240},"illustration","イラスト制作",{"slug":4242,"name":4243},"%e6%95%99%e8%82%b2%e3%83%bb%e5%ad%a6%e6%a0%a1%e3%82%b5%e3%82%a4%e3%83%88","教育・学校サイト",[4245],{"slug":1581,"name":1582},[4247],{"slug":4248,"name":4249},"government","官公庁・自治体・教育・研究・SDGs",{"year":3835,"month":2150,"day":4251},"10",[4253,4255],{"src":4254},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/04/heco_sub01-1.jpg",{"src":4256},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/04/sub-02.jpg",[],"\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-3742\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/11/IMG_8098.jpg\" alt=\"\" width=\"1200\" height=\"900\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/11/IMG_8098.jpg 1200w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/11/IMG_8098-300x225.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/11/IMG_8098-768x576.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/11/IMG_8098-1024x768.jpg 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" />\u003Cbr />\n\u003Cspan style=\"font-weight: 400;\">北海道エコ・動物自然専門学校さまは、北海道で初めての動物の専門学校として2003年に開校された学校です。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">当時は北海道エコ・コミュニケーション専門学校という校名でしたが、2012年に現在の名前に変更されました。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">道内で唯一、学内に動物園と水族館がある学校で、動物達の種類は100種以上。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">動物園・水族館の飼育員の他、動物看護師、ペットトリマー、ドッグトレーナーなど、\u003C/span>\u003Cspan style=\"font-weight: 400;\">動物に関わる多くの仕事に就くために必要な知識を実践的に学ぶことができます。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">ウェブサイトの内部システムの仕様変更にあわせて、\u003C/span>\u003Cspan style=\"font-weight: 400;\">サイト内の情報を整理し、より動物たちと共に学べる学校であることをアピールできる形にリニューアルをしたいとのことで、\u003C/span>\u003Cspan style=\"font-weight: 400;\">弊社にご依頼いただきました。\u003C/span>\u003C/p>\n\u003Cp>サイトリニューアルにあたっては、ウェブサイトを通して学校を認知してもらうだけでなく、「学校のファンになってもらう」「何度もサイトに訪れたくなる」ようなウェブサイトにしたい、というご要望もいただきました。\u003C/p>\n\u003Ch2>「動物を育てる」ということの本質を学べる環境\u003C/h2>\n\u003Cp>ウェブサイトの制作にあたり、まずはわたしたちがエコのファンにならなければならないと思い、早速学校内の施設をみせていただきました。\u003Cbr />\nエコでは動物の種類それぞれにあった環境が部屋毎に用意されており、すべて学生たちが飼育・管理を行っています。驚いたのは、その動物が主食としている動物や昆虫を育て、実際に餌にしていることでした。\u003Cbr />\nまた、授業のない土日や夏休みも登校し、毎日担当の動物たちの様子を見て、世話をしているそうです。\u003Cbr />\n「動物がかわいい」という気持ちだけでなく、生きるということ、動物を育てるということはどういうことかを根本から考えさせる教育方針は、北海道エコ・動物自然専門学校ならではの特長なのではないかと感じました。\u003Cbr />\nこの時学校全体から感じた、動物達に対する真摯な思いをどのように表現すればよいか？\u003Cbr />\nそのようなポイントから、北海道エコ・動物自然専門学校の魅力を考えていきました。\u003C/p>\n\u003Ch2>スマートフォンでの閲覧ストレスのなさを最優先に\u003C/h2>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-3744\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/11/IMG_6134_-1024x683.jpg\" alt=\"IMG_6134_\" width=\"1024\" height=\"683\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/11/IMG_6134_-1024x683.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/11/IMG_6134_-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/11/IMG_6134_-768x512.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/11/IMG_6134_.jpg 1701w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />お話をお伺いし、何度か話合いを重ねながら、ウェブサイトの改修ポイントを明確にしていきました。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">最終的にまとめたポイントは下記の3つです。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">１．北海道エコ・動物自然専門学校の魅力を整理し表現する\u003C/span>\u003Cspan style=\"font-weight: 400;\">\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">２．スマートフォンに適切な形でデザインする\u003C/span>\u003Cspan style=\"font-weight: 400;\">\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">３．北海道外の受験生を増やすためのページを充実させる\u003C/span>\u003Cspan style=\"font-weight: 400;\">\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">メインターゲットが高校生であることから、とにかくわかりやすくをコンセプトとしています。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">また、スマートフォンの閲覧をベースとして、情報量が大きくなりすぎないよう、1ページの情報を制限したり、階層を深くしないことを方針として定めました。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">さらに、ご担当者さまから、「北海道以外の地域の人に「北海道だからこそ行きたい」と思ってもらいたい」というご要望をいただいたので、\u003C/span>\u003Cspan style=\"font-weight: 400;\">北海道外の受験生に向けて少し特別なコンテンツを用意することが決まりました。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\u003Cbr />\n\u003C/span>\u003C/p>\n\u003Ch2>ウェブに最適な情報量と内容を精査\u003C/h2>\n\u003Cp>まず大変だったのは、情報の取捨選択です。\u003Cbr />\nコンセプトとして定めたとはいえ、やはり学校がもつ情報量の多さはすさまじく、ワイヤーフレーム（ウェブサイトの骨組）を作りながら、それらの何を載せて、何を載せないのかを考えていくのがとても大変でした。\u003Cbr />\n載せると決めたものも、可能な限り「もっと短くてシンプルに伝わる表現がないか？」を繰り返し詰めていったので、全行程の中で最も時間がかかった部分だと思います。\u003Cbr />\nただ、ご担当者の方の判断がとても的確かつスムーズで、こちらが提示したものに素早く判断を下していってくださったおかげで、スケジュールが大きくずれ込むことはありませんでした。\u003C/p>\n\u003Ch2>エコの世界観をイラストで表現\u003C/h2>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-3781\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/11/img_s01-1024x683.jpg\" alt=\"img_s01\" width=\"1024\" height=\"683\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/11/img_s01-1024x683.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/11/img_s01-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/11/img_s01-768x512.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/11/img_s01.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />今回デザインの中でキーとなったのは動物のイラストです。\u003Cbr />\nこのイラストは社内のスタッフに実際にエコにいる動物たちを描き起こしてもらいました。\u003Cbr />\nアナログっぽさの残るタッチで親しみやすさを伝えつつ、あまりデフォルメしすぎないことで、エコの動物に対する真摯な姿勢を表現しています。\u003Cbr />\nかわいい動物だけでなく、爬虫類や魚類などのすこしマニアックな動物もラインナップの中に含めて動物たちの種類の多さも伝えています。\u003C/p>\n\u003Cp>ワイヤーフレームの初稿でこのイラストを組み合わせたメインビジュアルのイメージをお見せしたのですが、ご担当者の方に「まさにこのイメージです」と共感いただけたときはとても嬉しかったです。\u003C/p>\n\u003Ch2>オープンキャンパス情報管理の裏側も、丁寧にわかりやすく\u003C/h2>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">北海道エコ・動物専門学校の特長のひとつは、他校と比べ\u003C/span>\u003Cspan style=\"font-weight: 400;\">オープンキャンパスの開催回数がとても多いという点です。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">さらに、無料送迎バスの運行もとても多く、学生がいつでも、何度でも、気軽に来校することができるというメリットがあります。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">ただ、リニューアル前のエコのウェブサイトでは、それらの情報を登録・管理する面では様々な課題を残しているようでした。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">そこで、リニューアルを期にその管理体制も見直し、完全に一から作り直すことにしました。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">特に大きく改善できたのは、無料送迎バスの時刻表情報の登録です。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">膨大にある各バス停とそれぞれの到着時刻情報をCVSで一括管理し、エクセル上で簡易的に修正・追加が可能な形にしました。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">ユーザーは行きたい日とエリアに紐付けて、自分が乗りたいバスを簡単に見つけて予約することが可能です。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">このシステムの開発には、複数存在する運営の異なるバスルート情報をひとまとめにし、地域ごとにすべてカテゴライズし直す必要がありました。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">このカテゴライズはご担当者さまにご協力を依頼。素早く迅速にご対応くださいました。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">綿密な打ち合わせやイメージの共有、また、その作業の必要性をしっかりご理解いただいたことで、スムーズな進行がはかれたと感じています。\u003C/span>\u003C/p>\n\u003Ch2>今後もファンをじっくりと育てていくお手伝いを\u003C/h2>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">ウェブサイトのリリース後は運営もお手伝いしており、以降の成果も毎月共有いただいているのですが、\u003C/span>\u003Cspan style=\"font-weight: 400;\">前年と比べ全体のアクセス数も増加し、特に次の世代につながる高校2年生の来校や資料請求が増加しています。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">また、リピーターの比率が増え、ウェブサイトを通じて「エコのファン」になってくれているユーザーも徐々に増えているようです。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">短期的な結果ももちろん重要ですが、ウェブサイトはリリースして終わりではなく、そこからじっくりと育てていくもの。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">現在はリスティング広告を行う業者さまと3社でそれぞれの課題を共有し、月１で定例のミーティングを行っています。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">それぞれの専門分野から意見を出し合いつつ、提案・実行・振り返り・次の施策の提示という理想的な流れを実現できている数少ない事例だと思います。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">今後も「エコに関わる一員」として、末永く改善のお手伝いができるよう頑張りたいと思います。\u003C/span>\u003C/p>\n\u003Ch2>ご担当者様からの声\u003C/h2>\n\u003Cp>姉妹校がGear8さんにサイト作成を依頼しており、その打合せに参加をした時に、担当の杉澤さんが学校の担当者以上に、どのようにしたら学校の価値が高校生に、そして社会に届くかを考えてくれているのを見て、Gear8さんに作成依頼をさせてもらいました。\u003C/p>\n\u003Cp>実際に一緒に仕事をさせて頂き、「学校がどう思うか？」ということ以上に、「高校生がどう思うか？」という視点を常に持って頂いているので、成果に繋がるウェブ作りが出来ているのだと感じています。発注者と受注者という関係ではなく、学校の価値作りをする１つのチームとして仕事が出来ていることに、非常に感謝しています。今後も一緒に新しい価値を社会に発信していきたいと思います。\u003C/p>\n","150種類以上の動物たちとともに学ぶことができる北海道エコ・動物専門学校さまのサイトリニューアル。道内の専門学校で唯一の学内動物園と水族館があり、北海道ならではの自然と調和する動物たちや専門性の高さを…",{"self":4261,"collection":4264,"about":4266,"author":4268,"version-history":4270,"predecessor-version":4273,"acf:post":4277,"acf:attachment":4282,"wp:featuredmedia":4287,"wp:attachment":4290,"wp:term":4293,"curies":4302},[4262],{"href":4263},"https://cms.gggggggg.jp/wp-json/wp/v2/works/1920",[4265],{"href":1607},[4267],{"href":1610},[4269],{"embeddable":32,"href":120},[4271],{"count":1162,"href":4272},"https://cms.gggggggg.jp/wp-json/wp/v2/works/1920/revisions",[4274],{"id":4275,"href":4276},15227,"https://cms.gggggggg.jp/wp-json/wp/v2/works/1920/revisions/15227",[4278,4279,4280],{"embeddable":32,"href":278},{"embeddable":32,"href":505},{"embeddable":32,"href":4281},"https://cms.gggggggg.jp/wp-json/wp/v2/member/45",[4283,4285],{"embeddable":32,"href":4284},"https://cms.gggggggg.jp/wp-json/wp/v2/media/2021",{"embeddable":32,"href":4286},"https://cms.gggggggg.jp/wp-json/wp/v2/media/13797",[4288],{"embeddable":32,"href":4289},"https://cms.gggggggg.jp/wp-json/wp/v2/media/2019",[4291],{"href":4292},"https://cms.gggggggg.jp/wp-json/wp/v2/media?parent=1920",[4294,4296,4298,4300],{"taxonomy":1636,"embeddable":32,"href":4295},"https://cms.gggggggg.jp/wp-json/wp/v2/works_tag?post=1920",{"taxonomy":1639,"embeddable":32,"href":4297},"https://cms.gggggggg.jp/wp-json/wp/v2/works_lang?post=1920",{"taxonomy":1642,"embeddable":32,"href":4299},"https://cms.gggggggg.jp/wp-json/wp/v2/works_job?post=1920",{"taxonomy":11,"embeddable":32,"href":4301},"https://cms.gggggggg.jp/wp-json/wp/v2/works_color?post=1920",[4303],{"name":30,"href":31,"templated":32},{"author":4305,"acf:post":4314,"acf:attachment":4404,"wp:featuredmedia":4527,"wp:term":4574},[4306],{"id":91,"name":1651,"url":7,"description":7,"link":1652,"slug":1651,"avatar_urls":4307,"acf":4308,"_links":4309},{"24":1654,"48":1655,"96":1656},[],{"self":4310,"collection":4312},[4311],{"href":120},[4313],{"href":1663},[4315,4339,4363],{"id":236,"date":419,"slug":247,"type":88,"link":420,"title":4316,"author":91,"featured_media":422,"member_rest_animal_icon":248,"member_rest_animal_fore":423,"member_rest_animal_back":424,"acf":4317,"_links":4320},{"rendered":246},{"position":426,"img_thumb":427,"img_fore":428,"img_back":429,"icon_animal":430,"animal_name":431,"color_name":432,"color_rgb":433,"recommend":4318,"radio":4319,"hidden":108},{"recommend_h":105,"recommend_txt":435},{"radio_h":7,"radio_desc":7,"radio_url":7},{"self":4321,"collection":4323,"about":4325,"author":4327,"version-history":4329,"predecessor-version":4331,"wp:featuredmedia":4333,"wp:attachment":4335,"curies":4337},[4322],{"href":278},[4324],{"href":114},[4326],{"href":117},[4328],{"embeddable":32,"href":120},[4330],{"count":318,"href":448},[4332],{"id":451,"href":452},[4334],{"embeddable":32,"href":455},[4336],{"href":458},[4338],{"name":30,"href":31,"templated":32},{"id":468,"date":518,"slug":486,"type":88,"link":519,"title":4340,"author":91,"featured_media":521,"member_rest_animal_icon":487,"member_rest_animal_fore":522,"member_rest_animal_back":523,"acf":4341,"_links":4344},{"rendered":485},{"position":426,"img_thumb":525,"img_fore":526,"img_back":527,"icon_animal":528,"animal_name":529,"color_name":530,"color_rgb":531,"recommend":4342,"radio":4343,"hidden":108},{"recommend_h":105,"recommend_txt":533},{"radio_h":535,"radio_desc":536,"radio_url":537},{"self":4345,"collection":4347,"about":4349,"author":4351,"version-history":4353,"predecessor-version":4355,"wp:featuredmedia":4357,"wp:attachment":4359,"curies":4361},[4346],{"href":505},[4348],{"href":114},[4350],{"href":117},[4352],{"embeddable":32,"href":120},[4354],{"count":549,"href":550},[4356],{"id":553,"href":554},[4358],{"embeddable":32,"href":557},[4360],{"href":560},[4362],{"name":30,"href":31,"templated":32},{"id":866,"date":4364,"slug":4229,"type":88,"link":4365,"title":4366,"author":91,"featured_media":4367,"member_rest_animal_icon":4231,"member_rest_animal_fore":4368,"member_rest_animal_back":4369,"acf":4370,"_links":4380},"2015-12-16T22:57:21","https://cms.gggggggg.jp/member/asaka-sato/",{"rendered":4230},19554,"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2023/05/22125555/redpanda.ai_1.webp","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2023/05/22125551/redpanda.ai_.webp",{"position":426,"img_thumb":4371,"img_fore":4372,"img_back":4373,"icon_animal":4374,"animal_name":4375,"color_name":4376,"color_rgb":4377,"recommend":4378,"radio"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