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クラフトジン デザイン",{"rendered":4331,"protected":109},"\n\u003Cp>「野菜の未来を変える」をテーマに、北海道長沼町の生産者とながぬま農協が手を取り開発した野菜のジン［vegin TOMATO – HOKKAIDO NAGANUMA -］のネーミング開発から各種デザインに携わりました。あえて糖度の高いブランドトマトではない普通のトマトを使った、新しい野菜のおいしさを引き出すプロジェクト。デザインでどのようにアプローチし、アウトプットするか、トマトそのものの観察や分解と再構築といったキーワードを軸に取り組みました。最終的には、ラベルデザインの他、ミニリーフレットや三つ折りパンフレット、ポスター、展示会用ツールのデザインなど広くかかわらせていただきました。この先もまだプロジェクトは継続しています。\u003C/p>\n",16828,[4334,3376,2053],148,[2055],[2057],[2406,5],{"client_info":4339,"credit":4341,"url":4342,"related":4343,"screenshot_list":4348,"is_story":32,"story_h":4351,"story_thumb":4352,"story":4353,"slider":4354,"member_list":4358},{"client_name":4340,"introduction":7},"ながぬま農業組合","アートディレクション　/　ラベルデザイン　/　取材　/　撮影　/　リーフレット　/　ポスター　/　イベントブースデザイン\r\n\r\nDirector：北川 ふくみ\r\nDesginer：渡邉 愛梨\r\nPhotographer：石塚 竣也\r\nWriter：吉口 周吾","https://into-the-local.com/archives/hokkaido/2164",[4344],{"related_h":4345,"related_txt":4346,"related_url":4347},"JAながぬま公式サイト","ja-naganuma.or.jp","http://www.ja-naganuma.or.jp/",[4349,4350],16829,16830,"JAながぬまのトマトのジンで「野菜の未来を変える」ためのデザインアプローチ",16848,"\u003Ch2>長沼町の野菜の未来を変えるジンを作る\u003C/h2>\r\n「ジンやツールのデザインが必要になってくるので一緒にやりませんか？」とお声がけいただいたのは、SHAKOTAN海森計画でもお世話になっている積丹スピリットさん。今回ジンの開発を担当されるプロジェクトに、GEAR8がデザインチームとして参加させていただくことになりました。北海道長沼町といえば、札幌近郊で近年注目を集める新規移住者の多いエリア「マオイ」のある町。そこで生産者と長沼農協さんが中心となって「未来を変える」という壮大なテーマをもとにしたジンをつくる、それだけで面白そうなお話でした。\r\n\r\n\u003Cimg class=\"aligncenter size-large wp-image-16837\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20183338/naganuma03-1-1024x589.jpg\" alt=\"\" width=\"1024\" height=\"589\" />\r\n\r\nまずはジンの試作と試飲をきっかけにし、長沼農協さん、積丹スピリットさん、GEAR8と関係者が一堂に会してキックオフミーティングを開催。長沼町で獲れる野菜やジンギスカンと合わせながら、トマトジンの新しい味わい方を模索しました。\r\n\r\nさまざまなアイデアが出る中で生産者や農協の多くの方からも意見を募ろうとなり、試飲会は第二回目が開催されます。私たちデザインチームからはイメージボードをもってゆき、デザインから新しいジンの仕上がりをイメージしてもらえるようにしました。ボトルのデザインからも新しい切り口を模索していきます。\r\n\r\n\u003Cimg class=\"aligncenter size-large wp-image-16836\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20183159/naganuma04-2-1024x589.jpg\" alt=\"\" width=\"1024\" height=\"589\" />\r\n\r\n \r\n\u003Ch2>普通のトマトを、分解して再構築したデザイン\u003C/h2>\r\n「野菜の未来を変える」をテーマに、実際にトマトを輪切りにしたり透かしたり物理的に分解もしながらいくつかデザインのアイデアを膨らませました。また関係者からネーミングアイデアも募り、有力候補のものをラベルデザインに取り入れながら、目でも耳でも今回のジンに合う表現は何かを探りました。夏にさしかかり、トマトの出荷を控えていよいよジンの製造もスタートします。\r\n\r\n\u003Cimg class=\"aligncenter size-large wp-image-16838\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20190021/naganuma04-3-1024x589.jpg\" alt=\"\" width=\"1024\" height=\"589\" />\r\n\r\n\u003Cimg class=\"aligncenter size-large wp-image-16839\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20191012/naganuma04-5-1024x589.jpg\" alt=\"\" width=\"1024\" height=\"589\" />\r\n\r\n \r\n\u003Ch2>やさしく、華やかに彩られたトマトのお酒\u003C/h2>\r\n最終的には、ストレートに野菜のジンを表すVegetable＋GIN＝vegin といネーミングに決定。デザインは、日の光をたっぷり浴びて育ったトマトがベジタブルカービングによって花のかたちに生まれ変わった姿をモチーフに採用したものとなりました。やさしくお酒に強くない方でも楽しんでいただける爽やかな味わいを表現しています。また、食卓にこのジンボトルがあるとき、食事の場を飾るテーブルフラワーのようであってほしい、そんな想いも込められています。\r\n\r\n\u003Cimg class=\"aligncenter size-large wp-image-16840\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20194111/naganuma04-6-1024x589.jpg\" alt=\"\" width=\"1024\" height=\"589\" />\r\n\r\n長沼農協さんのプロジェクトにかける想い、積丹スピリットさんのジンづくりのコンセプト、おすすめの味わい方などをまとめた下札とリーフレットも同時に制作。また、ラベルデザインからスタートしたデザインは、展示会でのTシャツやテーブルクロス、名刺といった各種ツールも一式揃えることで、「長沼農協を代表する、新しい野菜加工ブランド」として徐々に形になっていきました。\r\n\r\n\u003Cimg class=\"aligncenter size-large wp-image-16826\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20171835/naganuma01-1024x589.jpg\" alt=\"\" width=\"1024\" height=\"589\" />\r\n\r\n完成したジンは、野菜の爽やかな風味を残しながらくせがなく、どんな料理にも合わせやすいものになっています。この秋から販売開始される予定とのことで、vegin をきっかけにして長沼の野菜やお米、長沼町にも興味をもってもらえることを期待しています。\r\n\u003Ch3>今回のプロジェクトにかける想いや今後の展望について、あらためて取材させていただいた記事はこちらから\u003C/h3>\r\n\u003Cimg class=\"aligncenter size-large wp-image-16842\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20200059/naganuma05-1024x589.jpg\" alt=\"\" width=\"1024\" height=\"589\" />\r\n\r\n\u003Ca href=\"https://into-the-local.com/archives/hokkaido/2164\" target=\"_blank\" rel=\"noopener\">「未来を変えるトマトジン　- into the local - これからの旅は、冒険に変わる。」\u003C/a>",[4355,4356,4357],16833,16850,16851,[48,1053,240],{"id":4360,"slug":4361,"title":4362,"thumbnail":4363},16687,"global-consadole-sapporo","北海道コンサドーレ札幌グローバルサイト","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/24120430/main_consadole.png",{"id":3862,"slug":3863,"title":3864,"thumbnail":3865},[4366,4367,4368],{"id":48,"slug":60,"name":59,"icon":61},{"id":1053,"slug":1062,"name":1061,"icon":1063},{"id":240,"slug":260,"name":259,"icon":261},[4370,4373,4374],{"slug":4371,"name":4372},"package-design","パッケージデザイン",{"slug":3398,"name":3399},{"slug":2084,"name":2085},[4376],{"slug":2088,"name":2089},[4378],{"slug":2092,"name":2093},{"year":2448,"month":4380,"day":4381},"08","20",[4383,4385],{"src":4384},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20175254/407-scaled.jpg",{"src":4386},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20175343/Shadow-Poster-Mockup-scaled.jpg",[4388,4390,4392],{"src":4389},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20180317/1Q2A4801.jpg",{"src":4391},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20201121/1Q2A6199.jpg",{"src":4393},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20201128/0C5A6547.jpg","\u003Ch2>長沼町の野菜の未来を変えるジンを作る\u003C/h2>\n\u003Cp>「ジンやツールのデザインが必要になってくるので一緒にやりませんか？」とお声がけいただいたのは、SHAKOTAN海森計画でもお世話になっている積丹スピリットさん。今回ジンの開発を担当されるプロジェクトに、GEAR8がデザインチームとして参加させていただくことになりました。北海道長沼町といえば、札幌近郊で近年注目を集める新規移住者の多いエリア「マオイ」のある町。そこで生産者と長沼農協さんが中心となって「未来を変える」という壮大なテーマをもとにしたジンをつくる、それだけで面白そうなお話でした。\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-16837\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20183338/naganuma03-1-1024x589.jpg\" alt=\"\" width=\"1024\" height=\"589\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20183338/naganuma03-1-1024x589.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20183338/naganuma03-1-300x173.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20183338/naganuma03-1-768x442.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20183338/naganuma03-1-366x210.jpg 366w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20183338/naganuma03-1-1180x680.jpg 1180w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20183338/naganuma03-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp>まずはジンの試作と試飲をきっかけにし、長沼農協さん、積丹スピリットさん、GEAR8と関係者が一堂に会してキックオフミーティングを開催。長沼町で獲れる野菜やジンギスカンと合わせながら、トマトジンの新しい味わい方を模索しました。\u003C/p>\n\u003Cp>さまざまなアイデアが出る中で生産者や農協の多くの方からも意見を募ろうとなり、試飲会は第二回目が開催されます。私たちデザインチームからはイメージボードをもってゆき、デザインから新しいジンの仕上がりをイメージしてもらえるようにしました。ボトルのデザインからも新しい切り口を模索していきます。\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-16836\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20183159/naganuma04-2-1024x589.jpg\" alt=\"\" width=\"1024\" height=\"589\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20183159/naganuma04-2-1024x589.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20183159/naganuma04-2-300x173.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20183159/naganuma04-2-768x442.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20183159/naganuma04-2-366x210.jpg 366w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20183159/naganuma04-2-1180x680.jpg 1180w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20183159/naganuma04-2.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp> \u003C/p>\n\u003Ch2>普通のトマトを、分解して再構築したデザイン\u003C/h2>\n\u003Cp>「野菜の未来を変える」をテーマに、実際にトマトを輪切りにしたり透かしたり物理的に分解もしながらいくつかデザインのアイデアを膨らませました。また関係者からネーミングアイデアも募り、有力候補のものをラベルデザインに取り入れながら、目でも耳でも今回のジンに合う表現は何かを探りました。夏にさしかかり、トマトの出荷を控えていよいよジンの製造もスタートします。\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-16838\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20190021/naganuma04-3-1024x589.jpg\" alt=\"\" width=\"1024\" height=\"589\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20190021/naganuma04-3-1024x589.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20190021/naganuma04-3-300x173.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20190021/naganuma04-3-768x442.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20190021/naganuma04-3-366x210.jpg 366w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20190021/naganuma04-3-1180x680.jpg 1180w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20190021/naganuma04-3.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-16839\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20191012/naganuma04-5-1024x589.jpg\" alt=\"\" width=\"1024\" height=\"589\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20191012/naganuma04-5-1024x589.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20191012/naganuma04-5-300x173.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20191012/naganuma04-5-768x442.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20191012/naganuma04-5-366x210.jpg 366w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20191012/naganuma04-5-1180x680.jpg 1180w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20191012/naganuma04-5.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp> \u003C/p>\n\u003Ch2>やさしく、華やかに彩られたトマトのお酒\u003C/h2>\n\u003Cp>最終的には、ストレートに野菜のジンを表すVegetable＋GIN＝vegin といネーミングに決定。デザインは、日の光をたっぷり浴びて育ったトマトがベジタブルカービングによって花のかたちに生まれ変わった姿をモチーフに採用したものとなりました。やさしくお酒に強くない方でも楽しんでいただける爽やかな味わいを表現しています。また、食卓にこのジンボトルがあるとき、食事の場を飾るテーブルフラワーのようであってほしい、そんな想いも込められています。\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-16840\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20194111/naganuma04-6-1024x589.jpg\" alt=\"\" width=\"1024\" height=\"589\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20194111/naganuma04-6-1024x589.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20194111/naganuma04-6-300x173.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20194111/naganuma04-6-768x442.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20194111/naganuma04-6-366x210.jpg 366w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20194111/naganuma04-6-1180x680.jpg 1180w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20194111/naganuma04-6.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp>長沼農協さんのプロジェクトにかける想い、積丹スピリットさんのジンづくりのコンセプト、おすすめの味わい方などをまとめた下札とリーフレットも同時に制作。また、ラベルデザインからスタートしたデザインは、展示会でのTシャツやテーブルクロス、名刺といった各種ツールも一式揃えることで、「長沼農協を代表する、新しい野菜加工ブランド」として徐々に形になっていきました。\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-16826\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20171835/naganuma01-1024x589.jpg\" alt=\"\" width=\"1024\" height=\"589\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20171835/naganuma01-1024x589.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20171835/naganuma01-300x173.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20171835/naganuma01-768x442.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20171835/naganuma01-366x210.jpg 366w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20171835/naganuma01-1180x680.jpg 1180w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20171835/naganuma01.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp>完成したジンは、野菜の爽やかな風味を残しながらくせがなく、どんな料理にも合わせやすいものになっています。この秋から販売開始される予定とのことで、vegin をきっかけにして長沼の野菜やお米、長沼町にも興味をもってもらえることを期待しています。\u003C/p>\n\u003Ch3>今回のプロジェクトにかける想いや今後の展望について、あらためて取材させていただいた記事はこちらから\u003C/h3>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-16842\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20200059/naganuma05-1024x589.jpg\" alt=\"\" width=\"1024\" height=\"589\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20200059/naganuma05-1024x589.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20200059/naganuma05-300x173.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20200059/naganuma05-768x442.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20200059/naganuma05-366x210.jpg 366w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20200059/naganuma05-1180x680.jpg 1180w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20200059/naganuma05.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp>\u003Ca href=\"https://into-the-local.com/archives/hokkaido/2164\" target=\"_blank\" rel=\"noopener\">「未来を変えるトマトジン　- into the local – これからの旅は、冒険に変わる。」\u003C/a>\u003C/p>\n","「野菜の未来を変える」をテーマに、北海道長沼町の生産者とながぬま農協が手を取り開発した野菜のジン［vegin TOMATO – HOKKAIDO NAGANUMA 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class=\"wp-block-image\">\u003Cimg alt=\"\"/>\u003C/figure>\n\n\n\n\u003Cfigure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex\">\u003C/figure>\n",16704,[1539,5139,5140],135,144,[5142],66,[211],[2059,5],{"client_info":5146,"credit":5149,"url":5150,"related":1553,"screenshot_list":5151,"is_story":32,"story_h":5154,"story_thumb":5155,"story":5156,"slider":7,"member_list":5157},{"client_name":5147,"introduction":5148},"北海道コンサドーレ札幌","札幌市を中心とする北海道をホームタウンとする、日本プロサッカーリーグに加盟するJ1所属のプロサッカークラブです。\r\n","企画・設計　/　ディレクション　/　デザイン　/　マークアップ　/　CMS","https://global.consadole-sapporo.jp/",[5152,5153],16691,16692,"サッカーを通じてタイと北海道をもっと身近に。- 北海道コンサドーレ札幌グローバルサイト",17329,"\u003Ch2>\u003Cb>きっかけはタイでの出会いから\u003C/b>\u003C/h2>\r\n\u003Cimg class=\"aligncenter size-full wp-image-17330\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/01160523/44169a105b420ce63ab8fafa20009051.png\" alt=\"\" width=\"872\" height=\"575\" />\r\n\r\n\u003Cspan style=\"font-weight: 400;\">このプロジェクトの始まりは、北海道コンサドーレ札幌の元選手であり、現在は同クラブの社員として活躍されている横野純貴さんとの出会いに遡ります。2016年、GEAR8がタイ法人を設立した当時、横野さんはバンコクFCに所属しており、北海道に縁のある者同士としてご紹介をいただき、お食事を共にする機会がありました。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">その後も、試合を観戦したり、お食事をご一緒したりと、横野さんと交流を続けさせていただきましたが、横野さんがバンコクFCを離れた後は、主にSNSを通じて活躍を拝見させていただくような関係が続いていました。\u003C/span>\r\n\u003Ch2>\u003Cb>元選手として初の株式会社コンサドーレの社員へ\u003C/b>\u003C/h2>\r\n\u003Cimg class=\"aligncenter size-large wp-image-17383\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/03140032/d4bc19e1-fe22-4051-b860-a33ff104ddb2-1024x611.jpeg\" alt=\"\" width=\"1024\" height=\"611\" />\r\n\r\n\u003Cspan style=\"font-weight: 400;\">その後、横野さんが現役を引退し、北海道コンサドーレ札幌の社員となったことをきっかけにご連絡をいただき、弊社にご訪問いただく機会がありました。8年ぶりの再会でしたので、昔話に花が咲きましたが、主な話の内容は「これからの挑戦」についてでした。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">横野さんは、これまで日本、タイでの選手としてのキャリアを活かしながら、北海道コンサドーレ札幌の一員として様々な新しい取り組みを進めたいと話していただきました。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">その中でも特に、選手時代にプレーしていたタイとの関係を、クラブとしてさらに強化していきたいという思いがあり、タイに現地法人を持つGEAR8と一緒に何か出来ることがあるのではないかとご相談をいただきました。\u003C/span>\r\n\u003Ch2>\u003Cb>サッカーと北海道はタイで人気のコンテンツ\u003C/b>\u003C/h2>\r\n\u003Cspan style=\"font-weight: 400;\">タイにおけるサッカー人気は非常に高く、ニールセンが2018年に実施した調査によると、「非常に関心がある」「関心がある」人の割合は78%にも達し、世界で2番目の高い数字を記録しています。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">国民全体がサッカーへの強い関心を持っている国といえます。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">また、北海道もタイ人にとって非常に魅力的な観光地で、2022年、2023年と2年連続で「タイ人に人気の都道府県ランキング」で北海道が1位を獲得しており高い評価を得ています。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">北海道コンサドーレ札幌は過去にタイサッカー界のスター、チャナティップ選手が所属しており、現在もタイ代表に選ばれているスパチョーク選手が在籍していることもあり、タイ国内でのクラブ認知度は60%に達しています。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">これらの背景を踏まえ、今回のプロジェクトでは、タイ人観光客に向けたサッカー観戦の新しい楽しみ方を提案することにしました。\u003C/span>\r\n\u003Ch2>サッカー観戦だけではない、札幌の観光の楽しみ方の提案\u003C/h2>\r\n\u003Cimg class=\"aligncenter size-large wp-image-17332\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/01161009/sp-1024x835.jpg\" alt=\"\" width=\"1024\" height=\"835\" />\r\n\r\n\u003Cspan style=\"font-weight: 400;\">ウェブサイトでは、サッカー観戦を北海道観光の一環として楽しんでもらうために、ドームでの観戦だけでなく、札幌観光の楽しみ方や試合がない日の練習見学の情報も提供しています。また、タイ人デザイナーの協力を得て、ウェブサイトにマッチしたフォントを使用するなど、デザインにもこだわりました。\u003C/span>\r\n\r\n今回採用したPrompt Fontは、タイ文字の特徴でもある丸のないサンセリフフォントで全体的にすっきりとした印象があり、雑誌、新聞、ポスター、ウェブなどに適したフォントと言われています。\r\n\r\nまたPrompt Fontは中性的な印象も持ち合わせおり、性別や年齢を問わず多様なサッカーファンにとって読みやすいフォントであると同時に、北海道コンサドーレ札幌が持つ情熱や俊敏さ力強さも感じさせるフォントであることから採用いたしました。\r\n\u003Ch2>\u003Cstrong>サッカーを通じて、北海道とタイがもっと身近に\u003C/strong>\u003C/h2>\r\n\u003Cimg class=\"aligncenter size-large wp-image-17344\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/01163446/454609935_1010738881061883_1616175687230272378_n-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" />\r\n\r\n\u003Cspan style=\"font-weight: 400;\">今回のプロジェクトはタイと北海道への理解と愛情があるGEAR8と北海道コンサドーレ札幌さまならではのプロジェクトとなったのではないかと思っています。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">このプロジェクトを通じて、北海道とタイの距離がさらに近づきサッカーを通じて、絆が深まり、多くのタイ人観光客が北海道でのサッカー観戦を楽しんでくれることを期待しています！\u003C/span>\r\n\r\n ",[618,1052,1054,1230,238],{"id":5159,"slug":5160,"title":5161,"thumbnail":5162},16589,"kawamoto-pamphlet","川本鉄工所 会社案内","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/12112249/kawamoto-tekko_pamphlet.jpg",{"id":4319,"slug":4326,"title":4329,"thumbnail":5012},[5165,5166,5167,5168,5169],{"id":618,"slug":623,"name":622,"icon":624},{"id":1052,"slug":1058,"name":1057,"icon":1059},{"id":1054,"slug":1066,"name":1065,"icon":1067},{"id":1230,"slug":1236,"name":1235,"icon":1237},{"id":238,"slug":252,"name":251,"icon":253},[5171,5172,5175],{"slug":1575,"name":1576},{"slug":5173,"name":5174},"inbound","インバウンド",{"slug":5176,"name":5177},"singlepage-website","シングルページサイト",[5179],{"slug":5180,"name":5181},"thai","タイ語",[5183],{"slug":5184,"name":5185},"tourism","旅行・観光・宿泊・交通・貿易",{"year":2448,"month":5187,"day":5188},"07","24",[5190,5192],{"src":5191},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/24114110/01_consadole.jpg",{"src":5193},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/24114112/02_consadole.jpg",[],"\u003Ch2>\u003Cb>きっかけはタイでの出会いから\u003C/b>\u003C/h2>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-17330\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/01160523/44169a105b420ce63ab8fafa20009051.png\" alt=\"\" width=\"872\" height=\"575\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/01160523/44169a105b420ce63ab8fafa20009051.png 872w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/01160523/44169a105b420ce63ab8fafa20009051-300x198.png 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/01160523/44169a105b420ce63ab8fafa20009051-768x506.png 768w\" sizes=\"(max-width: 872px) 100vw, 872px\" />\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">このプロジェクトの始まりは、北海道コンサドーレ札幌の元選手であり、現在は同クラブの社員として活躍されている横野純貴さんとの出会いに遡ります。2016年、GEAR8がタイ法人を設立した当時、横野さんはバンコクFCに所属しており、北海道に縁のある者同士としてご紹介をいただき、お食事を共にする機会がありました。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">その後も、試合を観戦したり、お食事をご一緒したりと、横野さんと交流を続けさせていただきましたが、横野さんがバンコクFCを離れた後は、主にSNSを通じて活躍を拝見させていただくような関係が続いていました。\u003C/span>\u003C/p>\n\u003Ch2>\u003Cb>元選手として初の株式会社コンサドーレの社員へ\u003C/b>\u003C/h2>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-17383\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/03140032/d4bc19e1-fe22-4051-b860-a33ff104ddb2-1024x611.jpeg\" alt=\"\" width=\"1024\" height=\"611\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/03140032/d4bc19e1-fe22-4051-b860-a33ff104ddb2-1024x611.jpeg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/03140032/d4bc19e1-fe22-4051-b860-a33ff104ddb2-300x179.jpeg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/03140032/d4bc19e1-fe22-4051-b860-a33ff104ddb2-768x458.jpeg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/03140032/d4bc19e1-fe22-4051-b860-a33ff104ddb2.jpeg 1163w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">その後、横野さんが現役を引退し、北海道コンサドーレ札幌の社員となったことをきっかけにご連絡をいただき、弊社にご訪問いただく機会がありました。8年ぶりの再会でしたので、昔話に花が咲きましたが、主な話の内容は「これからの挑戦」についてでした。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">横野さんは、これまで日本、タイでの選手としてのキャリアを活かしながら、北海道コンサドーレ札幌の一員として様々な新しい取り組みを進めたいと話していただきました。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">その中でも特に、選手時代にプレーしていたタイとの関係を、クラブとしてさらに強化していきたいという思いがあり、タイに現地法人を持つGEAR8と一緒に何か出来ることがあるのではないかとご相談をいただきました。\u003C/span>\u003C/p>\n\u003Ch2>\u003Cb>サッカーと北海道はタイで人気のコンテンツ\u003C/b>\u003C/h2>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">タイにおけるサッカー人気は非常に高く、ニールセンが2018年に実施した調査によると、「非常に関心がある」「関心がある」人の割合は78%にも達し、世界で2番目の高い数字を記録しています。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">国民全体がサッカーへの強い関心を持っている国といえます。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">また、北海道もタイ人にとって非常に魅力的な観光地で、2022年、2023年と2年連続で「タイ人に人気の都道府県ランキング」で北海道が1位を獲得しており高い評価を得ています。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">北海道コンサドーレ札幌は過去にタイサッカー界のスター、チャナティップ選手が所属しており、現在もタイ代表に選ばれているスパチョーク選手が在籍していることもあり、タイ国内でのクラブ認知度は60%に達しています。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">これらの背景を踏まえ、今回のプロジェクトでは、タイ人観光客に向けたサッカー観戦の新しい楽しみ方を提案することにしました。\u003C/span>\u003C/p>\n\u003Ch2>サッカー観戦だけではない、札幌の観光の楽しみ方の提案\u003C/h2>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-17332\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/01161009/sp-1024x835.jpg\" alt=\"\" width=\"1024\" height=\"835\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/01161009/sp-1024x835.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/01161009/sp-300x245.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/01161009/sp-768x626.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/01161009/sp-1536x1253.jpg 1536w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/01161009/sp.jpg 1704w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">ウェブサイトでは、サッカー観戦を北海道観光の一環として楽しんでもらうために、ドームでの観戦だけでなく、札幌観光の楽しみ方や試合がない日の練習見学の情報も提供しています。また、タイ人デザイナーの協力を得て、ウェブサイトにマッチしたフォントを使用するなど、デザインにもこだわりました。\u003C/span>\u003C/p>\n\u003Cp>今回採用したPrompt Fontは、タイ文字の特徴でもある丸のないサンセリフフォントで全体的にすっきりとした印象があり、雑誌、新聞、ポスター、ウェブなどに適したフォントと言われています。\u003C/p>\n\u003Cp>またPrompt Fontは中性的な印象も持ち合わせおり、性別や年齢を問わず多様なサッカーファンにとって読みやすいフォントであると同時に、北海道コンサドーレ札幌が持つ情熱や俊敏さ力強さも感じさせるフォントであることから採用いたしました。\u003C/p>\n\u003Ch2>\u003Cstrong>サッカーを通じて、北海道とタイがもっと身近に\u003C/strong>\u003C/h2>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-17344\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/01163446/454609935_1010738881061883_1616175687230272378_n-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/01163446/454609935_1010738881061883_1616175687230272378_n-1024x683.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/01163446/454609935_1010738881061883_1616175687230272378_n-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/01163446/454609935_1010738881061883_1616175687230272378_n-768x512.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/01163446/454609935_1010738881061883_1616175687230272378_n-1536x1024.jpg 1536w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/01163446/454609935_1010738881061883_1616175687230272378_n.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">今回のプロジェクトはタイと北海道への理解と愛情があるGEAR8と北海道コンサドーレ札幌さまならではのプロジェクトとなったのではないかと思っています。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">このプロジェクトを通じて、北海道とタイの距離がさらに近づきサッカーを通じて、絆が深まり、多くのタイ人観光客が北海道でのサッカー観戦を楽しんでくれることを期待しています！\u003C/span>\u003C/p>\n\u003Cp> \u003C/p>\n","2017年のチャナティップ選手、2022年スパチョーク選手の加入なども手伝い、タイ国内におけるコンサドーレ札幌のクラブ認知度は60％と高い割合で認知されています。 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