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あじな味」という讃岐うどんのお店です。\r\n小さい頃に、いとこ・祖父母と頻繁に食べに行きました。お昼は「あじな味」というルーティンが出来ていたほどです。店内は、昔ながらの雰囲気がありつつ木造の温もりを感じることが出来ます。個人的なオススメは「かけうどん」です。シンプルなメニューだからこそ、柔らかい麺の中にあるコシを強く感じることができると思います。",{"radio_h":7,"radio_desc":7,"radio_url":7},{"self":1111,"collection":1113,"about":1115,"author":1117,"version-history":1119,"predecessor-version":1122,"wp:featuredmedia":1126,"wp:attachment":1129,"curies":1132},[1112],{"href":1079},[1114],{"href":115},[1116],{"href":118},[1118],{"embeddable":32,"href":121},[1120],{"count":609,"href":1121},"https://cms.gggggggg.jp/wp-json/wp/v2/member/13888/revisions",[1123],{"id":1124,"href":1125},14598,"https://cms.gggggggg.jp/wp-json/wp/v2/member/13888/revisions/14598",[1127],{"embeddable":32,"href":1128},"https://cms.gggggggg.jp/wp-json/wp/v2/media/19546",[1130],{"href":1131},"https://cms.gggggggg.jp/wp-json/wp/v2/media?parent=13888",[1133],{"name":30,"href":31,"templated":32},{"id":1053,"date":1135,"slug":1062,"type":89,"link":1136,"title":1137,"author":92,"featured_media":1138,"member_rest_animal_icon":1063,"member_rest_animal_fore":1139,"member_rest_animal_back":1140,"acf":1141,"_links":1152},"2017-08-09T20:09:46","https://cms.gggggggg.jp/member/shunya-ishizuka/",{"rendered":1061},19556,"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2023/05/22125519/kangaroo.ai_1.webp","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2023/05/22125515/kangaroo.ai_.webp",{"position":1099,"img_thumb":1142,"img_fore":1143,"img_back":1144,"icon_animal":1145,"animal_name":1146,"color_name":1147,"color_rgb":1148,"recommend":1149,"radio":1151,"hidden":109},14315,14577,14576,14316,"Kangaroo","煤竹","#6e552f",{"recommend_h":106,"recommend_txt":1150},"麦酒停\r\n\r\nクラフトビール屋巡りにハマっていて中島公園の「麦酒停」によく行きます。地下に入った先の薄暗い店内と、アナログテレビから流れる90年代風CMがレトロな雰囲気で時間を忘れて無限に滞在できます。お通しのフランスパンとビール漬けソーセージ、〆のポップコーンがおすすめです。ビールは月替りの生クラフトビールを数種類飲んでみて、IPAやエールビール、黒ビールなど自分の好みを探すのが良いと思います。",{"radio_h":7,"radio_desc":7,"radio_url":7},{"self":1153,"collection":1155,"about":1157,"author":1159,"version-history":1161,"predecessor-version":1165,"wp:featuredmedia":1169,"wp:attachment":1172,"curies":1175},[1154],{"href":1081},[1156],{"href":115},[1158],{"href":118},[1160],{"embeddable":32,"href":121},[1162],{"count":1163,"href":1164},15,"https://cms.gggggggg.jp/wp-json/wp/v2/member/2980/revisions",[1166],{"id":1167,"href":1168},21925,"https://cms.gggggggg.jp/wp-json/wp/v2/member/2980/revisions/21925",[1170],{"embeddable":32,"href":1171},"https://cms.gggggggg.jp/wp-json/wp/v2/media/19556",[1173],{"href":1174},"https://cms.gggggggg.jp/wp-json/wp/v2/media?parent=2980",[1176],{"name":30,"href":31,"templated":32},{"id":1052,"date":1178,"slug":1058,"type":89,"link":1179,"title":1180,"author":92,"featured_media":1181,"member_rest_animal_icon":1059,"member_rest_animal_fore":1182,"member_rest_animal_back":1183,"acf":1184,"_links":1195},"2015-12-16T22:56:39","https://cms.gggggggg.jp/member/ryota-sudo/",{"rendered":1057},19552,"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2023/05/22125631/wolf-member.ai_1.webp","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2023/05/22125627/wolf-member.ai_.webp",{"position":1099,"img_thumb":1185,"img_fore":1186,"img_back":1187,"icon_animal":1188,"animal_name":1189,"color_name":1190,"color_rgb":1191,"recommend":1192,"radio":1194,"hidden":109},14291,14593,14592,14292,"Gray 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class=\"aligncenter size-full wp-image-7868\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/DSC90004.jpg\" alt=\"\" width=\"1198\" height=\"800\" />\r\n\u003Ch2>課題は明確。解決する手段がほしい\u003C/h2>\r\n当社クライアントさまからのご紹介で、エア・ウォーター物流株式会社さまがウェブサイトリニューアルを計画されていることを伺いました。\r\n\r\n課題に感じられていたのは次の3つでした。\r\n\r\n１、新卒採用の学生エントリー数の増加\r\n２、中途・パート求人の効率化\r\n３、ウェブサイトの更新作業の簡便化・スピードアップ\r\n\r\n具体的な課題に対して、われわれがどのように解決できるか、またエア・ウォーター物流さまにどういった点をご協力いただく必要があるか、というお話を複数回の面談でディスカッションしました。プレゼンテーションを経て、当社にご依頼いただきました。\r\n\r\n \r\n\r\n\u003Cimg class=\"alignnone size-large wp-image-7908\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/0ad5487f43ecbe5b529cb03cad526fb8-1024x575.png\" alt=\"0ad5487f43ecbe5b529cb03cad526fb8\" width=\"1024\" height=\"575\" />\r\n\u003Ch2>物流をひも解け。ただし、わかりやすい方法で\u003C/h2>\r\nこれまで新卒向け採用活動では、自社の会社説明会で行っておられましたが、学生の売り手市場の拡大に伴い、参加者の数に減少が見られていました。採用人数は確保できていたものの、近い将来のさらなる採用難に対して、エア・ウォーター物流がどんな想いで、どんな仕事をしているのか、どんな人が働いているのかといった情報を整えることで、学生が安心でき、納得感を高めた状態で入社できるサイトにしたいと考えました。\r\n\r\n文章でしっかり説明することが必要なものの、まず最初の企業の情報を収集する段階で学生が挫けてしまわないように、読み進めやすいようビジュアルと文字の割合を気をつけて設計しました。\r\n\r\n \r\n\r\n\u003Cimg class=\"alignnone size-large wp-image-7899\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/982ad9a16f09e965b4a534bf63373f53-1024x671.png\" alt=\"982ad9a16f09e965b4a534bf63373f53\" width=\"1024\" height=\"671\" />\r\n\r\nまた、スマートフォンで見られても文字がつぶれたりしないように、また情報の意図がズレないように気をつけつつ、図のレイアウトを変えています。スマホでの確認とPCでの確認とを行ったり来たりしながらベストな形を探りました。\r\n\r\n \r\n\r\n\u003Cimg class=\"aligncenter size-full wp-image-7922\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/c53662cdab7deee986b4b28abe38a843.png\" alt=\"c53662cdab7deee986b4b28abe38a843\" width=\"373\" height=\"666\" />\r\n\u003Ch2>段取りが良い表情を切り取るコツ\u003C/h2>\r\n今回のリニューアルを機に、自社サイトの採用情報を拡充するにあたり、スタッフの方の取材と写真撮影へのご協力は欠かせないものでした。\r\n\r\n元の採用ページは情報量が多くなく、制作に使用できる写真もほぼない状態。異なる職種の方々を、時間をパズルのように組み合わせて2日間で撮影しました。カット数が多かったため、ロケハン、撮影絵コンテの作成、香盤表の調整と事前の準備にも時間をかけました。\r\n\r\n \r\n\r\n\u003Cimg class=\"alignnone size-large wp-image-7918\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/c4e42503ba4655306fdb041e4fe910a7-1024x752.png\" alt=\"c4e42503ba4655306fdb041e4fe910a7\" width=\"1024\" height=\"752\" />\r\n\r\n\u003Cimg class=\"alignnone size-large wp-image-7919\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/49aef6dc8e0fb3c49a3b90aed5d6b781-1024x692.png\" alt=\"49aef6dc8e0fb3c49a3b90aed5d6b781\" width=\"1024\" height=\"692\" />\r\n\r\nどのページにどの写真が入るかをイメージしながら、かつ現場の状況に合わせて撮影順を変えつつ行う撮影は、企画書を作る時間とはまた異なり、シビれる時間です。皆さんのご協力があって無事終了した後には、冬にも関わらず、汗だくになっていたことを覚えています。まさに準備は、してもし尽くすことはないと実感します。\r\n\r\n \r\n\r\n\u003Cimg class=\"aligncenter wp-image-8930 size-full\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/08/2d1f397e232a88f5325f24109c0d7707.jpg\" alt=\"\" width=\"1024\" height=\"684\" />\r\n\u003Ch2>情報発信のルートは、複数持つ\u003C/h2>\r\n中途採用とパート求人の課題は、応募数を増やすこと。そして、全国各地にある事業所がそれぞれ単独で行っている求人の管理と、情報の統一化でした。\r\n\r\n求人情報にマストな情報を整理し、それぞれCMSで更新できる形に作っていきます。またIndeedやGoogleしごと検索など、外部の求人ポータルにも掲載したいとご要望いただき、入力内容のアドバイスや、構造化マークアップも行っています。\r\n\r\n \r\n\r\n\u003Cimg class=\"aligncenter size-large wp-image-7925\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/1809f12d8feb1e08ddaa1011e71ffdfb-1024x709.png\" alt=\"1809f12d8feb1e08ddaa1011e71ffdfb\" width=\"1024\" height=\"709\" />\r\n\r\n \r\n\r\nまた、応募があった際に届く受付通知メールの宛先も社内で変更できるよう機能を拡充しました。新たな求人が発生した際に、ウェブ担当者と採用担当者との間のタイムラグを少なくしています。\r\n\r\n\u003Cimg class=\"aligncenter size-large wp-image-7924\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/75c5dff83eb0e833355a66680ac0a5d5-1024x863.png\" alt=\"75c5dff83eb0e833355a66680ac0a5d5\" width=\"1024\" height=\"863\" />\r\n\u003Ch2>物流に向き合う\u003C/h2>\r\nリリースしてからもうすぐ半年というところですが、定例のミーティングでは新卒採用の学生さんからの反応や、パート求人への応募など、ウェブサイトのリニューアルによる変化を実感していただいていると伺っています。\r\n\r\n今回のプロジェクトを通してエア・ウォーター物流の皆さんから感じたのは、「真摯に向き合う」ということでした。\r\n\r\n「物流」というと、「モノを運ぶこと」だけに目が行きがちですが、いかに効率的に荷物を積むか、いかに安全な運行を実現するか、いかに誤りや破損を少なく時間通りに届けるかを、おひとりお一人が自分事として考え、仕事に取り組まれているところに刺激を受けました。また膨大な物量を預かり、そして送り出していく流通部門に関わるスタッフの多さと管理の難しさについても垣間見えました。\r\n\r\n日々の暮らしを「当たり前に便利に」過ごすために、モノを運ぶ物流の仕事は、社会のインフラとも言えます。そこに希望を持って携わる方とエア・ウォーター物流さまとの出会いを増やせるよう、これからも一緒に取り組んでいきます。\r\n\r\n \r\n\r\n\u003Cimg class=\"aligncenter size-large wp-image-7927\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/DSC2305-1024x684.jpg\" alt=\"_DSC2305\" width=\"1024\" height=\"684\" />\r\n\u003Ch2>ご担当者様からの声\u003C/h2>\r\n\u003Ch3>Gear8さんに依頼してよかった。\u003C/h3>\r\n初めてウェブサイトのリニューアルを担当することになり、不安とプレッシャーを抱えていた私にGear8さんは最後まで親身になってご対応して頂きました。\r\n\r\nリニューアルの目的であった求人募集のページ作成と機能追加、ホームページの利便性向上、スマートフォン等の携帯機器による閲覧対応を最初の打ち合わせで説明した際、共通の重要ポイントはエア・ウォーター物流の魅力を閲覧者が十分に理解して貰えることであると導き出した的確な分析力、人に説明する為には事前に自分で深い知識を得る必要があると、時間が無いなか当社について非常に詳しく調べていた熱意、どんな相談にも誠心誠意で対応して頂ける姿勢、そんなパートナーにいつも助けられていました。\r\n\r\nその結果、会社概要や事業内容が一目で理解しやすくなり、常に安心で安全な物流を提供できるよう社員一丸となって取り組んでいる社風が読み取れるホームページが完成しました。また、新しくスタートした求人募集のページも想像以上の効果を発揮しています。\r\n\r\nこっちがいいのでは？あっちはどうだろう？と試行錯誤を繰り返しながら一つずつ課題を解決していく日々でしたが、周囲から「カッコイイね！」「以前より利用しやすくなったよ！」「企業調査で参考になりました！」と言ってもらえた時は嬉しく、ご尽力頂きました担当者の待島さんには感謝の気持ちで一杯でした。本当にありがとうございました。\r\n\r\nこれからもより良いホームページを目指しますので、引き続きよろしくお願い致します。",[469,618],{"id":2110,"slug":2111,"title":2112,"thumbnail":2113},7846,"fpcorp-recruit","FPコーポレーション 様　採用情報","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/03/01.jpg",{"id":1522,"slug":1529,"title":1534,"thumbnail":1944},[2116,2117],{"id":469,"slug":487,"name":486,"icon":488},{"id":618,"slug":623,"name":622,"icon":624},[2119,2122,2123],{"slug":2120,"name":2121},"business-website","BtoBサイト",{"slug":1571,"name":1572},{"slug":2124,"name":2125},"recruiting-website","採用サイト",[2127],{"slug":1577,"name":1578},[2129],{"slug":2130,"name":2131},"tourism","旅行・観光・宿泊・交通・貿易",{"year":1587,"month":1588,"day":2133},"15",[2135,2137],{"src":2136},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/04/da6dd812856dfd568f303f6f3d197c7b.png",{"src":2138},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/04/2126ff4f45444127bad06532ffe1167c.png",[],"\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-7868\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/DSC90004.jpg\" alt=\"\" width=\"1198\" height=\"800\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/DSC90004.jpg 1198w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/DSC90004-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/DSC90004-768x513.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/DSC90004-1024x684.jpg 1024w\" sizes=\"(max-width: 1198px) 100vw, 1198px\" />\u003C/p>\n\u003Ch2>課題は明確。解決する手段がほしい\u003C/h2>\n\u003Cp>当社クライアントさまからのご紹介で、エア・ウォーター物流株式会社さまがウェブサイトリニューアルを計画されていることを伺いました。\u003C/p>\n\u003Cp>課題に感じられていたのは次の3つでした。\u003C/p>\n\u003Cp>１、新卒採用の学生エントリー数の増加\u003Cbr />\n２、中途・パート求人の効率化\u003Cbr />\n３、ウェブサイトの更新作業の簡便化・スピードアップ\u003C/p>\n\u003Cp>具体的な課題に対して、われわれがどのように解決できるか、またエア・ウォーター物流さまにどういった点をご協力いただく必要があるか、というお話を複数回の面談でディスカッションしました。プレゼンテーションを経て、当社にご依頼いただきました。\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-7908\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/0ad5487f43ecbe5b529cb03cad526fb8-1024x575.png\" alt=\"0ad5487f43ecbe5b529cb03cad526fb8\" width=\"1024\" height=\"575\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/0ad5487f43ecbe5b529cb03cad526fb8-1024x575.png 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/0ad5487f43ecbe5b529cb03cad526fb8-300x168.png 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/0ad5487f43ecbe5b529cb03cad526fb8-768x431.png 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/0ad5487f43ecbe5b529cb03cad526fb8-960x540.png 960w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/0ad5487f43ecbe5b529cb03cad526fb8.png 1272w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Ch2>物流をひも解け。ただし、わかりやすい方法で\u003C/h2>\n\u003Cp>これまで新卒向け採用活動では、自社の会社説明会で行っておられましたが、学生の売り手市場の拡大に伴い、参加者の数に減少が見られていました。採用人数は確保できていたものの、近い将来のさらなる採用難に対して、エア・ウォーター物流がどんな想いで、どんな仕事をしているのか、どんな人が働いているのかといった情報を整えることで、学生が安心でき、納得感を高めた状態で入社できるサイトにしたいと考えました。\u003C/p>\n\u003Cp>文章でしっかり説明することが必要なものの、まず最初の企業の情報を収集する段階で学生が挫けてしまわないように、読み進めやすいようビジュアルと文字の割合を気をつけて設計しました。\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-7899\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/982ad9a16f09e965b4a534bf63373f53-1024x671.png\" alt=\"982ad9a16f09e965b4a534bf63373f53\" width=\"1024\" height=\"671\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/982ad9a16f09e965b4a534bf63373f53-1024x671.png 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/982ad9a16f09e965b4a534bf63373f53-300x197.png 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/982ad9a16f09e965b4a534bf63373f53-768x504.png 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/982ad9a16f09e965b4a534bf63373f53.png 1301w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp>また、スマートフォンで見られても文字がつぶれたりしないように、また情報の意図がズレないように気をつけつつ、図のレイアウトを変えています。スマホでの確認とPCでの確認とを行ったり来たりしながらベストな形を探りました。\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-7922\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/c53662cdab7deee986b4b28abe38a843.png\" alt=\"c53662cdab7deee986b4b28abe38a843\" width=\"373\" height=\"666\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/c53662cdab7deee986b4b28abe38a843.png 373w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/c53662cdab7deee986b4b28abe38a843-168x300.png 168w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/c53662cdab7deee986b4b28abe38a843-300x536.png 300w\" sizes=\"(max-width: 373px) 100vw, 373px\" />\u003C/p>\n\u003Ch2>段取りが良い表情を切り取るコツ\u003C/h2>\n\u003Cp>今回のリニューアルを機に、自社サイトの採用情報を拡充するにあたり、スタッフの方の取材と写真撮影へのご協力は欠かせないものでした。\u003C/p>\n\u003Cp>元の採用ページは情報量が多くなく、制作に使用できる写真もほぼない状態。異なる職種の方々を、時間をパズルのように組み合わせて2日間で撮影しました。カット数が多かったため、ロケハン、撮影絵コンテの作成、香盤表の調整と事前の準備にも時間をかけました。\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-7918\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/c4e42503ba4655306fdb041e4fe910a7-1024x752.png\" alt=\"c4e42503ba4655306fdb041e4fe910a7\" width=\"1024\" height=\"752\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/c4e42503ba4655306fdb041e4fe910a7-1024x752.png 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/c4e42503ba4655306fdb041e4fe910a7-300x220.png 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/c4e42503ba4655306fdb041e4fe910a7-768x564.png 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/c4e42503ba4655306fdb041e4fe910a7.png 1239w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-7919\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/49aef6dc8e0fb3c49a3b90aed5d6b781-1024x692.png\" alt=\"49aef6dc8e0fb3c49a3b90aed5d6b781\" width=\"1024\" height=\"692\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/49aef6dc8e0fb3c49a3b90aed5d6b781-1024x692.png 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/49aef6dc8e0fb3c49a3b90aed5d6b781-300x203.png 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/49aef6dc8e0fb3c49a3b90aed5d6b781-768x519.png 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/49aef6dc8e0fb3c49a3b90aed5d6b781.png 1059w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp>どのページにどの写真が入るかをイメージしながら、かつ現場の状況に合わせて撮影順を変えつつ行う撮影は、企画書を作る時間とはまた異なり、シビれる時間です。皆さんのご協力があって無事終了した後には、冬にも関わらず、汗だくになっていたことを覚えています。まさに準備は、してもし尽くすことはないと実感します。\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-8930 size-full\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/08/2d1f397e232a88f5325f24109c0d7707.jpg\" alt=\"\" width=\"1024\" height=\"684\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/08/2d1f397e232a88f5325f24109c0d7707.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/08/2d1f397e232a88f5325f24109c0d7707-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/08/2d1f397e232a88f5325f24109c0d7707-768x513.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Ch2>情報発信のルートは、複数持つ\u003C/h2>\n\u003Cp>中途採用とパート求人の課題は、応募数を増やすこと。そして、全国各地にある事業所がそれぞれ単独で行っている求人の管理と、情報の統一化でした。\u003C/p>\n\u003Cp>求人情報にマストな情報を整理し、それぞれCMSで更新できる形に作っていきます。またIndeedやGoogleしごと検索など、外部の求人ポータルにも掲載したいとご要望いただき、入力内容のアドバイスや、構造化マークアップも行っています。\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-7925\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/1809f12d8feb1e08ddaa1011e71ffdfb-1024x709.png\" alt=\"1809f12d8feb1e08ddaa1011e71ffdfb\" width=\"1024\" height=\"709\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/1809f12d8feb1e08ddaa1011e71ffdfb-1024x709.png 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/1809f12d8feb1e08ddaa1011e71ffdfb-300x208.png 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/1809f12d8feb1e08ddaa1011e71ffdfb-768x532.png 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/1809f12d8feb1e08ddaa1011e71ffdfb.png 1312w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>また、応募があった際に届く受付通知メールの宛先も社内で変更できるよう機能を拡充しました。新たな求人が発生した際に、ウェブ担当者と採用担当者との間のタイムラグを少なくしています。\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-7924\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/75c5dff83eb0e833355a66680ac0a5d5-1024x863.png\" alt=\"75c5dff83eb0e833355a66680ac0a5d5\" width=\"1024\" height=\"863\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/75c5dff83eb0e833355a66680ac0a5d5-1024x863.png 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/75c5dff83eb0e833355a66680ac0a5d5-300x253.png 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/75c5dff83eb0e833355a66680ac0a5d5-768x648.png 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/75c5dff83eb0e833355a66680ac0a5d5.png 1052w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Ch2>物流に向き合う\u003C/h2>\n\u003Cp>リリースしてからもうすぐ半年というところですが、定例のミーティングでは新卒採用の学生さんからの反応や、パート求人への応募など、ウェブサイトのリニューアルによる変化を実感していただいていると伺っています。\u003C/p>\n\u003Cp>今回のプロジェクトを通してエア・ウォーター物流の皆さんから感じたのは、「真摯に向き合う」ということでした。\u003C/p>\n\u003Cp>「物流」というと、「モノを運ぶこと」だけに目が行きがちですが、いかに効率的に荷物を積むか、いかに安全な運行を実現するか、いかに誤りや破損を少なく時間通りに届けるかを、おひとりお一人が自分事として考え、仕事に取り組まれているところに刺激を受けました。また膨大な物量を預かり、そして送り出していく流通部門に関わるスタッフの多さと管理の難しさについても垣間見えました。\u003C/p>\n\u003Cp>日々の暮らしを「当たり前に便利に」過ごすために、モノを運ぶ物流の仕事は、社会のインフラとも言えます。そこに希望を持って携わる方とエア・ウォーター物流さまとの出会いを増やせるよう、これからも一緒に取り組んでいきます。\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-7927\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/DSC2305-1024x684.jpg\" alt=\"_DSC2305\" width=\"1024\" height=\"684\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/DSC2305-1024x684.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/DSC2305-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/DSC2305-768x513.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/DSC2305.jpg 1198w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Ch2>ご担当者様からの声\u003C/h2>\n\u003Ch3>Gear8さんに依頼してよかった。\u003C/h3>\n\u003Cp>初めてウェブサイトのリニューアルを担当することになり、不安とプレッシャーを抱えていた私にGear8さんは最後まで親身になってご対応して頂きました。\u003C/p>\n\u003Cp>リニューアルの目的であった求人募集のページ作成と機能追加、ホームページの利便性向上、スマートフォン等の携帯機器による閲覧対応を最初の打ち合わせで説明した際、共通の重要ポイントはエア・ウォーター物流の魅力を閲覧者が十分に理解して貰えることであると導き出した的確な分析力、人に説明する為には事前に自分で深い知識を得る必要があると、時間が無いなか当社について非常に詳しく調べていた熱意、どんな相談にも誠心誠意で対応して頂ける姿勢、そんなパートナーにいつも助けられていました。\u003C/p>\n\u003Cp>その結果、会社概要や事業内容が一目で理解しやすくなり、常に安心で安全な物流を提供できるよう社員一丸となって取り組んでいる社風が読み取れるホームページが完成しました。また、新しくスタートした求人募集のページも想像以上の効果を発揮しています。\u003C/p>\n\u003Cp>こっちがいいのでは？あっちはどうだろう？と試行錯誤を繰り返しながら一つずつ課題を解決していく日々でしたが、周囲から「カッコイイね！」「以前より利用しやすくなったよ！」「企業調査で参考になりました！」と言ってもらえた時は嬉しく、ご尽力頂きました担当者の待島さんには感謝の気持ちで一杯でした。本当にありがとうございました。\u003C/p>\n\u003Cp>これからもより良いホームページを目指しますので、引き続きよろしくお願い致します。\u003C/p>\n","1947年に創業された、北海道の運輸及び流通事業のパイオニアである、エア・ウォーター物流株式会社さまのコーポレートサイトのリニューアルを担当いたしました。 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Salon Groenのウェブサイトリニューアルを担当いたしました。都心から少し離れたエリアにあるヘアサロンらしく、ゆったりとしたデザインで、質の高い内装とスタッフの施術風景を表現しています。1ページの縦に長いウェブサイトにリッチなモーションを付けて下にフリックしやすく工夫しました。またGroenの外観イラストをSVGマスクで描画したり、フッターの背景に動画を使用する等のチャレンジをしています。オーナー様含めGroenスタッフのみなさまに、たくさんご協力頂いてできたブランディングサイトです。\u003C/p>\n",6068,[5269,6],140,[1541],[124],[46,227,5],{"client_info":5274,"credit":5275,"url":5276,"related":1549,"screenshot_list":5277,"is_story":32,"story_h":5280,"story_thumb":1549,"story":5281,"slider":7,"member_list":5282},{"client_name":4871,"introduction":7},"企画・設計　/　ディレクション　/　デザイン　/　マークアップ　/　CMS　/　イラスト　/　コピー・ライティング　/　撮影　/　動画","https://www.dplus-groen.com/",[5278,5279],6069,6074,"流されない時間と上質な空間を表現する","\u003Cimg class=\"aligncenter size-full wp-image-6421\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/DSC9207.jpg\" alt=\"\" width=\"2953\" height=\"1969\" />\r\n\u003Ch2>ブランドを深く理解する為の時間。\u003C/h2>\r\n\u003Cimg class=\"aligncenter size-full wp-image-6423\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/DSC9196.jpg\" alt=\"_DSC9196\" width=\"2953\" height=\"1969\" />札幌市中央区にサロンを構えるGroen（グルーン）さんから本格的にウェブサイトリニューアルのご依頼をいただいたのは、リリースのちょうど半年前でした。サロンのコンセプトや店内の見せ方を含めウェブサイトを通してブランディングしたいというお話を伺い、まずはウェブサイトに期待することや想定する閲覧者、どういう想いで5年間サロンを運営されていたのかを共有するワークショップを行ったのです。\r\n\r\n想いやコンセプトを言語化する為には、設立までの経緯や、いままでとこれからのお客様を考える必要があります。またお客様の悩みを解決するための提案方法や、その悩みを個性として好きになってもらう為のアプローチなど、サロンとしてお客様とどうお付き合いしているかを知ることで、ズレがなくて長く愛されるコンセプトが完成すると考えています。\r\n\r\nなので今回もワークショップには時間を割きました。オーナーが何気なく何度も発している言葉を逃さず、ウェブサイトで表現できる文章に作り上げていく過程があるから、その特長を深く理解し表現することができます。\r\n\u003Ch2>体験することで言葉を見つける。\u003C/h2>\r\n\u003Cimg class=\"aligncenter size-full wp-image-6429\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/002-2.jpg\" alt=\"002\" width=\"1162\" height=\"675\" />わたしたちにはお客様に提供できる8個の価値というものがあります。その2つめに掲げているのが「お客様のことを徹底的に調べます。」です。お客様の商品やサービスは可能な限り体験し、理解を深めてウェブサイトの企画やデザインに活かします。\r\n\r\n今回も同様に、カットをはじめ様々なサービスを体験しました。サロン内は、日々の忙しい日常から少しだけ解放される心地よい時間であること、スマホから距離をおける数少ないシチュエーションであることなどを改めて理解しました。\r\n\r\nこれらの体験を踏まえて、コンセプトは「流されない、時間を。」としました。日々の忙しさに流されがちな毎日の中でも、自分だけの流されない時間としてGroenを利用してほしいという想いを込めています。\r\n\r\nウェブサイトのメインビジュアルで表現するキャッチコピーには、翌日の朝を少し楽しみにしてもらえるようなサービスを提供しますという意味で「Good morning , A brand new me.」を掲げ、新しい自分と朝を迎えるワクワク感を表現しました。\r\n\r\n「髪の悩みはその人の個性と思ってます。」これはオーナー様にお話を伺った時の印象的なフレーズです。自分にとってはコンプレックスでもそれを個性として引き立たせることで、誰かから褒められ自信になるということです。これらの考え方もIdentityというコンテンツの見出しとして採用することを決めました。\r\n\r\nこうした体験や対話を繰り返し、ウェブサイトで表現するべき言葉を少しずつ見つけ、磨き上げていきます。\r\n\u003Ch2>サロン内の空気感を切り取る。\u003C/h2>\r\n\u003Cimg class=\"aligncenter size-full wp-image-6431\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/IMG_9343-e1540285305632.jpg\" alt=\"IMG_9343\" width=\"4032\" height=\"3024\" />\r\nウェブサイトをデザインしていく上での重要な要素として、写真や映像の存在は欠かせません。前述した言葉と組み合わせて表現することで、ブランドの魅力をより一層引き立たせます。今回の撮影は営業の合間を縫いながら店舗の外観・内観・スタッフ・映像と盛りだくさん。上手に香盤表を組み、お客様の邪魔にならないように撮影を進めていく難しさがありました。\r\n\r\n撮影のポイントとしてカメラマンさんと念入りに打ち合わせしたのは「空気感」でした。店内の広さや動線など、サロンとしてのスペックを伝える写真ではなく、そこに自分がいてスタイリストとどんな話をしているのかをリアルに想像できる空間を切り取る、スタイリストの皆さんが鏡ごしにお客様と向き合っている一瞬を捉える。これらを意識して撮影に臨みました。\r\n\r\n朝から日没まで続いた撮影はオーナー様もわたしたちも満足のいく仕上がりになりました、まさに共同作業。受発注の関係を超えたプロジェクトに欠かせないのは、なによりも目指すべき仕上がりのイメージを共有できているかどうかだと思っています。お互いのアイデアにブレがなく現場でブラッシュアップしていくことができました。\r\n\r\n加えて外観をより記憶に残る形で表現したいため、今回は線画のイラストも作成しました。店舗の入口左右にシンメトリに配置された印象的な街路樹も含めて、描きこみ過ぎないスケッチとしてウェブサイトのマップ付近に配置することで初めて来店する方にも覚えてもらいやすいレイアウトとしました。\r\n\u003Ch2>手描き要素で温度感をつくる。\u003C/h2>\r\n\u003Cimg class=\"aligncenter size-full wp-image-6170\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/09/003.jpg\" alt=\"003\" width=\"3252\" height=\"2168\" />今回はデザインレイアウトの段階からフロントエンドエンジニアとミーティングを重ね、店舗のイメージを伝えながら動きのイメージを共有していきました。特に縦に長いページはユーザに興味を持ってスクロール又はフリックしてもらえるかが、そのブランドを知ってもらう為のポイントとなるので、アニメーションは大切な要素となります。\r\n\r\nどこで手を止めてもらうか、ファーストビューに滞在する数秒で何を見せるかなどを考えながらデザインとアニメーションのバランスを取っていく作業は、緻密な作業ですがより質の高いウェブサイトに仕上げる為に欠かせません。デザインの知識があり、信頼できるフロントエンドエンジニアの存在が、細部をブラッシュアップする為の時間を作ってくれます。\r\n\r\n縦に長いページは最下部での滞在時間が長いことも考慮し、マップ付近に配置した手描きのイラストはスケッチしていく様子をSVGマスクで表現したり、通常はメインビジュアルに入れることの多い動画をフッターに配置する等、アイキャッチの要素を下部に盛り込みました。\r\n\u003Ch2>お客様も自慢できるブランドサイトに。\u003C/h2>\r\n\u003Cimg class=\"aligncenter size-full wp-image-6434\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/IMG_2551.jpg\" alt=\"IMG_2551\" width=\"4032\" height=\"3024\" />\r\n\r\n広告媒体にはお金をかけず、長く足を運んでくれるお客様に還元したい。そのために働いている自分たちとお客様が自慢できるブランディングサイトをつくりたいというオーナーさまの想いで始まったリニューアルプロジェクトは無事に完了しました。\r\n\r\n5周年パーティのタイミングでお披露目することはかないませんでしたが、これから長く使っていただけるウェブサイトとして少しずつ手を加えながら一緒に育てていきたいと思っています。\r\n\r\n素敵なサロンなので皆さん是非一度足を運んでください！\r\nありがとうございました。\r\n\r\n\u003Cimg class=\"aligncenter size-full wp-image-6439\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/003.jpg\" alt=\"003\" width=\"1162\" height=\"675\" />\r\n\u003Ch2>ご担当者様からの声\u003C/h2>\r\n\u003Ch3>ウェブサイトから伝わる僕たちの想い。\u003C/h3>\r\nオープン時にウェブサイトを立ち上げて5年が経過していました。自分やスタッフ、店の雰囲気や、やりたい事、伝えたい事が当時作ったウェブサイトとは変化し始め、5年目を期に思い切ったウェブサイトの変更を考えました。\r\n\r\n当初の考えでは、美容室はお客様にお店に来ていただいてからお店の事や、私達の想いを伝える事が一番だと思い、ウェブサイトはシンプルにしてネット予約が出来れば良いかな位の考えでした。ただ時が経つにつれ ウェブサイトだけ過去に取り残された様な気持ちになり、リニューアルを考え始めました。\r\n\r\n以前からお知り合いだっだGear8代表の水野さんに相談したところ、恥ずかしいくらいお店のことやスタッフのこと、自分達の想い、売上、客数、単価、目指すお店の形など、さまざまな事を聞いてくださり本気で僕たちのお店の入口となるウェブサイトを作ってくれるんだと思いました。ここまで本気になって同じ気持ちで制作して同じ目線で考えて頂けて光栄です。撮影も一日中サロンにいてもらい僕たちの仕事を間近で見て感じながら進行してくださったので、ウェブサイトから僕たちの仕事風景が伝わると思います。\r\n\r\nウェブサイトをリニューアルして数ヶ月経ちますが 来店されるお客様に本当にかっこいいウェブサイトだね、Groenの事を良く分かってる人に作ってもらったんだねと毎日のように嬉しいお言葉を頂いてます。思い切って水野さんに相談して良かったと思います。\r\n\r\n自分が想像してた以上の仕上がりですし、制作期間中にチョイチョイあるサプライズ的な事にも毎回感動させられました！ありがとうございます！！今後も自分達の歴史とウェブサイトの歴史の変化が楽しみです！！",[46,1052,1554],{"id":5284,"slug":5285,"title":5286,"thumbnail":5287},6784,"kinotoya-nougakkopremium","KINOTOYA 札幌農学校Premium","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/11/premium1.jpg",{"id":4869,"slug":4870,"title":4871,"thumbnail":4872},[5290,5291],{"id":46,"slug":52,"name":51,"icon":53},{"id":1052,"slug":1058,"name":1057,"icon":1059},[5293,5296],{"slug":5294,"name":5295},"btoc-website","BtoCサイト",{"slug":40,"name":1574},[5298],{"slug":1577,"name":1578},[5300],{"slug":4046,"name":4047},{"year":4473,"month":4475,"day":5302},"20",[5304,5306],{"src":5305},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/09/groen_sub00.jpg",{"src":5307},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/09/groen_sub03.jpg",[],"\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-6421\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/DSC9207.jpg\" alt=\"\" width=\"2953\" height=\"1969\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/DSC9207.jpg 2953w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/DSC9207-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/DSC9207-768x512.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/DSC9207-1024x683.jpg 1024w\" sizes=\"(max-width: 2953px) 100vw, 2953px\" />\u003C/p>\n\u003Ch2>ブランドを深く理解する為の時間。\u003C/h2>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-6423\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/DSC9196.jpg\" alt=\"_DSC9196\" width=\"2953\" height=\"1969\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/DSC9196.jpg 2953w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/DSC9196-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/DSC9196-768x512.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/DSC9196-1024x683.jpg 1024w\" sizes=\"(max-width: 2953px) 100vw, 2953px\" />札幌市中央区にサロンを構えるGroen（グルーン）さんから本格的にウェブサイトリニューアルのご依頼をいただいたのは、リリースのちょうど半年前でした。サロンのコンセプトや店内の見せ方を含めウェブサイトを通してブランディングしたいというお話を伺い、まずはウェブサイトに期待することや想定する閲覧者、どういう想いで5年間サロンを運営されていたのかを共有するワークショップを行ったのです。\u003C/p>\n\u003Cp>想いやコンセプトを言語化する為には、設立までの経緯や、いままでとこれからのお客様を考える必要があります。またお客様の悩みを解決するための提案方法や、その悩みを個性として好きになってもらう為のアプローチなど、サロンとしてお客様とどうお付き合いしているかを知ることで、ズレがなくて長く愛されるコンセプトが完成すると考えています。\u003C/p>\n\u003Cp>なので今回もワークショップには時間を割きました。オーナーが何気なく何度も発している言葉を逃さず、ウェブサイトで表現できる文章に作り上げていく過程があるから、その特長を深く理解し表現することができます。\u003C/p>\n\u003Ch2>体験することで言葉を見つける。\u003C/h2>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-6429\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/002-2.jpg\" alt=\"002\" width=\"1162\" height=\"675\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/002-2.jpg 1162w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/002-2-300x174.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/002-2-768x446.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/002-2-1024x595.jpg 1024w\" sizes=\"(max-width: 1162px) 100vw, 1162px\" />わたしたちにはお客様に提供できる8個の価値というものがあります。その2つめに掲げているのが「お客様のことを徹底的に調べます。」です。お客様の商品やサービスは可能な限り体験し、理解を深めてウェブサイトの企画やデザインに活かします。\u003C/p>\n\u003Cp>今回も同様に、カットをはじめ様々なサービスを体験しました。サロン内は、日々の忙しい日常から少しだけ解放される心地よい時間であること、スマホから距離をおける数少ないシチュエーションであることなどを改めて理解しました。\u003C/p>\n\u003Cp>これらの体験を踏まえて、コンセプトは「流されない、時間を。」としました。日々の忙しさに流されがちな毎日の中でも、自分だけの流されない時間としてGroenを利用してほしいという想いを込めています。\u003C/p>\n\u003Cp>ウェブサイトのメインビジュアルで表現するキャッチコピーには、翌日の朝を少し楽しみにしてもらえるようなサービスを提供しますという意味で「Good morning , A brand new me.」を掲げ、新しい自分と朝を迎えるワクワク感を表現しました。\u003C/p>\n\u003Cp>「髪の悩みはその人の個性と思ってます。」これはオーナー様にお話を伺った時の印象的なフレーズです。自分にとってはコンプレックスでもそれを個性として引き立たせることで、誰かから褒められ自信になるということです。これらの考え方もIdentityというコンテンツの見出しとして採用することを決めました。\u003C/p>\n\u003Cp>こうした体験や対話を繰り返し、ウェブサイトで表現するべき言葉を少しずつ見つけ、磨き上げていきます。\u003C/p>\n\u003Ch2>サロン内の空気感を切り取る。\u003C/h2>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-6431\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/IMG_9343-e1540285305632.jpg\" alt=\"IMG_9343\" width=\"4032\" height=\"3024\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/IMG_9343-e1540285305632.jpg 4032w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/IMG_9343-e1540285305632-300x225.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/IMG_9343-e1540285305632-768x576.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/IMG_9343-e1540285305632-1024x768.jpg 1024w\" sizes=\"(max-width: 4032px) 100vw, 4032px\" />\u003Cbr />\nウェブサイトをデザインしていく上での重要な要素として、写真や映像の存在は欠かせません。前述した言葉と組み合わせて表現することで、ブランドの魅力をより一層引き立たせます。今回の撮影は営業の合間を縫いながら店舗の外観・内観・スタッフ・映像と盛りだくさん。上手に香盤表を組み、お客様の邪魔にならないように撮影を進めていく難しさがありました。\u003C/p>\n\u003Cp>撮影のポイントとしてカメラマンさんと念入りに打ち合わせしたのは「空気感」でした。店内の広さや動線など、サロンとしてのスペックを伝える写真ではなく、そこに自分がいてスタイリストとどんな話をしているのかをリアルに想像できる空間を切り取る、スタイリストの皆さんが鏡ごしにお客様と向き合っている一瞬を捉える。これらを意識して撮影に臨みました。\u003C/p>\n\u003Cp>朝から日没まで続いた撮影はオーナー様もわたしたちも満足のいく仕上がりになりました、まさに共同作業。受発注の関係を超えたプロジェクトに欠かせないのは、なによりも目指すべき仕上がりのイメージを共有できているかどうかだと思っています。お互いのアイデアにブレがなく現場でブラッシュアップしていくことができました。\u003C/p>\n\u003Cp>加えて外観をより記憶に残る形で表現したいため、今回は線画のイラストも作成しました。店舗の入口左右にシンメトリに配置された印象的な街路樹も含めて、描きこみ過ぎないスケッチとしてウェブサイトのマップ付近に配置することで初めて来店する方にも覚えてもらいやすいレイアウトとしました。\u003C/p>\n\u003Ch2>手描き要素で温度感をつくる。\u003C/h2>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-6170\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/09/003.jpg\" alt=\"003\" width=\"3252\" height=\"2168\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/09/003.jpg 3252w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/09/003-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/09/003-768x512.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/09/003-1024x683.jpg 1024w\" sizes=\"(max-width: 3252px) 100vw, 3252px\" />今回はデザインレイアウトの段階からフロントエンドエンジニアとミーティングを重ね、店舗のイメージを伝えながら動きのイメージを共有していきました。特に縦に長いページはユーザに興味を持ってスクロール又はフリックしてもらえるかが、そのブランドを知ってもらう為のポイントとなるので、アニメーションは大切な要素となります。\u003C/p>\n\u003Cp>どこで手を止めてもらうか、ファーストビューに滞在する数秒で何を見せるかなどを考えながらデザインとアニメーションのバランスを取っていく作業は、緻密な作業ですがより質の高いウェブサイトに仕上げる為に欠かせません。デザインの知識があり、信頼できるフロントエンドエンジニアの存在が、細部をブラッシュアップする為の時間を作ってくれます。\u003C/p>\n\u003Cp>縦に長いページは最下部での滞在時間が長いことも考慮し、マップ付近に配置した手描きのイラストはスケッチしていく様子をSVGマスクで表現したり、通常はメインビジュアルに入れることの多い動画をフッターに配置する等、アイキャッチの要素を下部に盛り込みました。\u003C/p>\n\u003Ch2>お客様も自慢できるブランドサイトに。\u003C/h2>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-6434\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/IMG_2551.jpg\" alt=\"IMG_2551\" width=\"4032\" height=\"3024\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/IMG_2551.jpg 4032w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/IMG_2551-300x225.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/IMG_2551-768x576.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/IMG_2551-1024x768.jpg 1024w\" sizes=\"(max-width: 4032px) 100vw, 4032px\" />\u003C/p>\n\u003Cp>広告媒体にはお金をかけず、長く足を運んでくれるお客様に還元したい。そのために働いている自分たちとお客様が自慢できるブランディングサイトをつくりたいというオーナーさまの想いで始まったリニューアルプロジェクトは無事に完了しました。\u003C/p>\n\u003Cp>5周年パーティのタイミングでお披露目することはかないませんでしたが、これから長く使っていただけるウェブサイトとして少しずつ手を加えながら一緒に育てていきたいと思っています。\u003C/p>\n\u003Cp>素敵なサロンなので皆さん是非一度足を運んでください！\u003Cbr />\nありがとうございました。\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-6439\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/003.jpg\" alt=\"003\" width=\"1162\" height=\"675\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/003.jpg 1162w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/003-300x174.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/003-768x446.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/003-1024x595.jpg 1024w\" sizes=\"(max-width: 1162px) 100vw, 1162px\" />\u003C/p>\n\u003Ch2>ご担当者様からの声\u003C/h2>\n\u003Ch3>ウェブサイトから伝わる僕たちの想い。\u003C/h3>\n\u003Cp>オープン時にウェブサイトを立ち上げて5年が経過していました。自分やスタッフ、店の雰囲気や、やりたい事、伝えたい事が当時作ったウェブサイトとは変化し始め、5年目を期に思い切ったウェブサイトの変更を考えました。\u003C/p>\n\u003Cp>当初の考えでは、美容室はお客様にお店に来ていただいてからお店の事や、私達の想いを伝える事が一番だと思い、ウェブサイトはシンプルにしてネット予約が出来れば良いかな位の考えでした。ただ時が経つにつれ ウェブサイトだけ過去に取り残された様な気持ちになり、リニューアルを考え始めました。\u003C/p>\n\u003Cp>以前からお知り合いだっだGear8代表の水野さんに相談したところ、恥ずかしいくらいお店のことやスタッフのこと、自分達の想い、売上、客数、単価、目指すお店の形など、さまざまな事を聞いてくださり本気で僕たちのお店の入口となるウェブサイトを作ってくれるんだと思いました。ここまで本気になって同じ気持ちで制作して同じ目線で考えて頂けて光栄です。撮影も一日中サロンにいてもらい僕たちの仕事を間近で見て感じながら進行してくださったので、ウェブサイトから僕たちの仕事風景が伝わると思います。\u003C/p>\n\u003Cp>ウェブサイトをリニューアルして数ヶ月経ちますが 来店されるお客様に本当にかっこいいウェブサイトだね、Groenの事を良く分かってる人に作ってもらったんだねと毎日のように嬉しいお言葉を頂いてます。思い切って水野さんに相談して良かったと思います。\u003C/p>\n\u003Cp>自分が想像してた以上の仕上がりですし、制作期間中にチョイチョイあるサプライズ的な事にも毎回感動させられました！ありがとうございます！！今後も自分達の歴史とウェブサイトの歴史の変化が楽しみです！！\u003C/p>\n","2018年8月にオープン5周年を迎えた、札幌市中央区にあるHair Salon 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