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あじな味」という讃岐うどんのお店です。\r\n小さい頃に、いとこ・祖父母と頻繁に食べに行きました。お昼は「あじな味」というルーティンが出来ていたほどです。店内は、昔ながらの雰囲気がありつつ木造の温もりを感じることが出来ます。個人的なオススメは「かけうどん」です。シンプルなメニューだからこそ、柔らかい麺の中にあるコシを強く感じることができると思います。",{"radio_h":7,"radio_desc":7,"radio_url":7},{"self":1111,"collection":1113,"about":1115,"author":1117,"version-history":1119,"predecessor-version":1122,"wp:featuredmedia":1126,"wp:attachment":1129,"curies":1132},[1112],{"href":1079},[1114],{"href":115},[1116],{"href":118},[1118],{"embeddable":32,"href":121},[1120],{"count":609,"href":1121},"https://cms.gggggggg.jp/wp-json/wp/v2/member/13888/revisions",[1123],{"id":1124,"href":1125},14598,"https://cms.gggggggg.jp/wp-json/wp/v2/member/13888/revisions/14598",[1127],{"embeddable":32,"href":1128},"https://cms.gggggggg.jp/wp-json/wp/v2/media/19546",[1130],{"href":1131},"https://cms.gggggggg.jp/wp-json/wp/v2/media?parent=13888",[1133],{"name":30,"href":31,"templated":32},{"id":1053,"date":1135,"slug":1062,"type":89,"link":1136,"title":1137,"author":92,"featured_media":1138,"member_rest_animal_icon":1063,"member_rest_animal_fore":1139,"member_rest_animal_back":1140,"acf":1141,"_links":1152},"2017-08-09T20:09:46","https://cms.gggggggg.jp/member/shunya-ishizuka/",{"rendered":1061},19556,"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2023/05/22125519/kangaroo.ai_1.webp","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2023/05/22125515/kangaroo.ai_.webp",{"position":1099,"img_thumb":1142,"img_fore":1143,"img_back":1144,"icon_animal":1145,"animal_name":1146,"color_name":1147,"color_rgb":1148,"recommend":1149,"radio":1151,"hidden":109},14315,14577,14576,14316,"Kangaroo","煤竹","#6e552f",{"recommend_h":106,"recommend_txt":1150},"麦酒停\r\n\r\nクラフトビール屋巡りにハマっていて中島公園の「麦酒停」によく行きます。地下に入った先の薄暗い店内と、アナログテレビから流れる90年代風CMがレトロな雰囲気で時間を忘れて無限に滞在できます。お通しのフランスパンとビール漬けソーセージ、〆のポップコーンがおすすめです。ビールは月替りの生クラフトビールを数種類飲んでみて、IPAやエールビール、黒ビールなど自分の好みを探すのが良いと思います。",{"radio_h":7,"radio_desc":7,"radio_url":7},{"self":1153,"collection":1155,"about":1157,"author":1159,"version-history":1161,"predecessor-version":1165,"wp:featuredmedia":1169,"wp:attachment":1172,"curies":1175},[1154],{"href":1081},[1156],{"href":115},[1158],{"href":118},[1160],{"embeddable":32,"href":121},[1162],{"count":1163,"href":1164},15,"https://cms.gggggggg.jp/wp-json/wp/v2/member/2980/revisions",[1166],{"id":1167,"href":1168},21925,"https://cms.gggggggg.jp/wp-json/wp/v2/member/2980/revisions/21925",[1170],{"embeddable":32,"href":1171},"https://cms.gggggggg.jp/wp-json/wp/v2/media/19556",[1173],{"href":1174},"https://cms.gggggggg.jp/wp-json/wp/v2/media?parent=2980",[1176],{"name":30,"href":31,"templated":32},{"id":1052,"date":1178,"slug":1058,"type":89,"link":1179,"title":1180,"author":92,"featured_media":1181,"member_rest_animal_icon":1059,"member_rest_animal_fore":1182,"member_rest_animal_back":1183,"acf":1184,"_links":1195},"2015-12-16T22:56:39","https://cms.gggggggg.jp/member/ryota-sudo/",{"rendered":1057},19552,"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2023/05/22125631/wolf-member.ai_1.webp","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2023/05/22125627/wolf-member.ai_.webp",{"position":1099,"img_thumb":1185,"img_fore":1186,"img_back":1187,"icon_animal":1188,"animal_name":1189,"color_name":1190,"color_rgb":1191,"recommend":1192,"radio":1194,"hidden":109},14291,14593,14592,14292,"Gray 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撮影　/\r\nDirector：北川ふくみ、沖田千尋\r\nDesigner：髙橋優里菜　\r\nEngineer：ツクリテ小川保　\r\nPhotographer：石塚竣也","https://www.hotel-sandalwood.com/",[4699,4700],19175,19176,"宿泊体験を経て感じた空気感をパッキングしたウェブサイトへ - ホテルサンダルウッド",17292,"\u003Ch2>実像とWebのギャップを埋めるために\u003C/h2>\r\n\u003Cimg class=\"aligncenter size-large wp-image-17070\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/12094844/0C5A1442-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" />\r\n\r\n種子島にあるホテルサンダルウッド様のウェブサイトは、GEAR8が数十年前に制作したもので、それ以来大きなアップデートが行われておらず、実像とWebで乖離が生じていました。ちょうど今年、創業15周年を迎えるということでしたので、それを機に私たちからリニューアルのご提案をさせていただきました。\r\n\u003Cp class=\"p1\">また、業界的にもコロナ禍が落ち着き次のフェーズに差し掛かるというタイミングもあり、\u003Cspan class=\"s1\">“\u003C/span>選ばれる宿\u003Cspan class=\"s1\">”\u003C/span>として確立する必要がありました。\u003C/p>\r\n\r\n\u003Ch2>宿泊体験を経て宿を深く理解し再現する\u003C/h2>\r\n私たちには、お客様に提供できる8つの価値があります。その一つが「お客様のことを徹底的に調べます」という姿勢です。お客様の商品やサービスは可能な限り体験し、理解を深め、ウェブサイトの企画やデザインに反映させています。\r\n\r\n\u003Cimg class=\"aligncenter size-large wp-image-17063\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/11190918/0C5A0027-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" />\r\n\r\n今回も同様に、ホテルサンダルウッド様へお邪魔し、実際に宿泊させていただきました。これまでは距離が離れていたためZoomでやり取りしていましたが、宿泊体験を通して、画面越しでは捉えられなかったオーナー様の想いや、宿の温かさ、島時間を感じ取りながら、アイデアを膨らませることができました。\r\n\r\n\u003Cimg class=\"aligncenter size-large wp-image-17047\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/11183424/1Q2A3228-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" />\r\n\r\n滞在中は、ただ宿泊するだけでなく、お食事に使われる野菜の収穫や、お刺身になる魚の競りの現場にも同行させていただき、宿の裏側を学ぶことで、より深く理解することができました。\r\n\u003Ch2>島時間と空気感をパッキング\u003C/h2>\r\n\u003Cimg class=\"aligncenter size-large wp-image-17051\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/11184613/0C5A0453-1-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" />\r\n\r\n最も意識したのは、ゆったりと流れる「島時間」と宿の「空気感」です。\r\nそのため、華美なデザインやトリッキーな演出は控え、島と宿のそのままの魅力をたっぷりと感じてもらえるよう、お客様目線で撮影した写真や、細部にこだわったアニメーションのスピード感にこだわりました。\r\n\r\n例えば、五感の一つである「耳」でも島時間を感じてもらえるよう、BGMを取り入れています。BGMは任意でオン・オフが選べるようにし、「おもてなし」を再現。\r\nまた、マウスをホバーした際に水面が揺れるような「小さな遊び心」を取り入れ、視線を惹きつける工夫を盛り込んでいます。\r\n\r\n\u003Cimg src=\"https://i.gyazo.com/93f367b2862b5ee3c5d37f34e879eac3.png\" />\r\n\r\nメインビジュアルには、朝・昼・夕と時間帯によって表情が変わる種子島の広大な自然風景を採用しました。訪れるたびに異なる種子島の魅力を感じていただけるよう、3種類のビジュアルがランダムで表示される仕掛けを施しました。\r\n\r\n\u003Cimg class=\"aligncenter size-large wp-image-17045\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/11182550/761ab374073952e08beca84e38dd2ef2-1024x551.png\" alt=\"\" width=\"1024\" height=\"551\" />\r\n\u003Ch2>手書き要素と動きでメリハリを\u003C/h2>\r\n\u003Cimg class=\"aligncenter size-large wp-image-17052\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/11184625/IMG_5992-1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" />\r\n\r\n今回の制作では、デザイナーと何度もミーティングを重ね、ホテルのイメージを共有しながらデザインとアニメーションを調整していきました。縦に長いページの構成となったため、ファーストビューで何を見せ、どこで手を止めてもらうかを考えながら、デザインとアニメーションのバランスをとりました。\r\n\r\n特に、デザイナー直筆の手描きイラストや、看板犬のロッタちゃんとルイくんを切り抜き、少し動きを加えるなど、小さな仕掛けを盛り込み、ページ全体にメリハリをつけました。\r\n\r\n\u003Cimg src=\"https://i.gyazo.com/0a09e4c43ac40bdfc9bf313cf17c115e.png\" />\r\n\u003Ch2>長く愛されるウェブサイトへ\u003C/h2>\r\n15周年のタイミングでのお披露目には間に合いませんでしたが、これから長く使っていただけるウェブサイトとして、少しずつ手を加えながら一緒に育てていきたいと思っています。\r\nとても素敵なホテルですので、ぜひ一度足を運んでみてください。ありがとうございました。",[748,236,1053],{"id":4706,"slug":4707,"title":4708,"thumbnail":4709},16930,"hokkaido-ccbc","北海道コカ･コーラボトリング株式会社 コーポレートサイトリニューアル","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/02144500/hccb-main.jpg",{"id":4381,"slug":4382,"title":4383,"thumbnail":4384},[4712,4713],{"id":748,"slug":756,"name":755,"icon":757},{"id":1053,"slug":1062,"name":1061,"icon":1063},[4715,4718,4721],{"slug":4716,"name":4717},"btoc-website","BtoCサイト",{"slug":4719,"name":4720},"copy-writing","コピーライティング",{"slug":4722,"name":4723},"singlepage-website","シングルページサイト",[4725],{"slug":1590,"name":1591},[4727],{"slug":4728,"name":4729},"tourism","旅行・観光・宿泊・交通・貿易",{"year":1597,"month":4731,"day":4732},"09","05",[4734,4736],{"src":4735},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/12091130/sandalwood_capture01.png",{"src":4737},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/12091139/sandalwood_capture02.png",[],"\u003Ch2>実像とWebのギャップを埋めるために\u003C/h2>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-17070\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/12094844/0C5A1442-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/12094844/0C5A1442-1024x683.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/12094844/0C5A1442-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/12094844/0C5A1442-768x512.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/12094844/0C5A1442-1536x1024.jpg 1536w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/12094844/0C5A1442-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp>種子島にあるホテルサンダルウッド様のウェブサイトは、GEAR8が数十年前に制作したもので、それ以来大きなアップデートが行われておらず、実像とWebで乖離が生じていました。ちょうど今年、創業15周年を迎えるということでしたので、それを機に私たちからリニューアルのご提案をさせていただきました。\u003C/p>\n\u003Cp class=\"p1\">また、業界的にもコロナ禍が落ち着き次のフェーズに差し掛かるというタイミングもあり、\u003Cspan class=\"s1\">“\u003C/span>選ばれる宿\u003Cspan class=\"s1\">”\u003C/span>として確立する必要がありました。\u003C/p>\n\u003Ch2>宿泊体験を経て宿を深く理解し再現する\u003C/h2>\n\u003Cp>私たちには、お客様に提供できる8つの価値があります。その一つが「お客様のことを徹底的に調べます」という姿勢です。お客様の商品やサービスは可能な限り体験し、理解を深め、ウェブサイトの企画やデザインに反映させています。\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-17063\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/11190918/0C5A0027-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/11190918/0C5A0027-1024x683.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/11190918/0C5A0027-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/11190918/0C5A0027-768x512.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/11190918/0C5A0027-1536x1024.jpg 1536w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/11190918/0C5A0027-2048x1366.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp>今回も同様に、ホテルサンダルウッド様へお邪魔し、実際に宿泊させていただきました。これまでは距離が離れていたためZoomでやり取りしていましたが、宿泊体験を通して、画面越しでは捉えられなかったオーナー様の想いや、宿の温かさ、島時間を感じ取りながら、アイデアを膨らませることができました。\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-17047\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/11183424/1Q2A3228-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/11183424/1Q2A3228-1024x683.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/11183424/1Q2A3228-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/11183424/1Q2A3228-768x512.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/11183424/1Q2A3228-1536x1024.jpg 1536w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/11183424/1Q2A3228-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp>滞在中は、ただ宿泊するだけでなく、お食事に使われる野菜の収穫や、お刺身になる魚の競りの現場にも同行させていただき、宿の裏側を学ぶことで、より深く理解することができました。\u003C/p>\n\u003Ch2>島時間と空気感をパッキング\u003C/h2>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-17051\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/11184613/0C5A0453-1-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/11184613/0C5A0453-1-1024x683.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/11184613/0C5A0453-1-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/11184613/0C5A0453-1-768x512.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/11184613/0C5A0453-1-1536x1024.jpg 1536w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/11184613/0C5A0453-1-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp>最も意識したのは、ゆったりと流れる「島時間」と宿の「空気感」です。\u003Cbr />\nそのため、華美なデザインやトリッキーな演出は控え、島と宿のそのままの魅力をたっぷりと感じてもらえるよう、お客様目線で撮影した写真や、細部にこだわったアニメーションのスピード感にこだわりました。\u003C/p>\n\u003Cp>例えば、五感の一つである「耳」でも島時間を感じてもらえるよう、BGMを取り入れています。BGMは任意でオン・オフが選べるようにし、「おもてなし」を再現。\u003Cbr />\nまた、マウスをホバーした際に水面が揺れるような「小さな遊び心」を取り入れ、視線を惹きつける工夫を盛り込んでいます。\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" src=\"https://i.gyazo.com/93f367b2862b5ee3c5d37f34e879eac3.png\" />\u003C/p>\n\u003Cp>メインビジュアルには、朝・昼・夕と時間帯によって表情が変わる種子島の広大な自然風景を採用しました。訪れるたびに異なる種子島の魅力を感じていただけるよう、3種類のビジュアルがランダムで表示される仕掛けを施しました。\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-17045\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/11182550/761ab374073952e08beca84e38dd2ef2-1024x551.png\" alt=\"\" width=\"1024\" height=\"551\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/11182550/761ab374073952e08beca84e38dd2ef2-1024x551.png 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/11182550/761ab374073952e08beca84e38dd2ef2-300x161.png 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/11182550/761ab374073952e08beca84e38dd2ef2-768x413.png 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/11182550/761ab374073952e08beca84e38dd2ef2.png 1106w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Ch2>手書き要素と動きでメリハリを\u003C/h2>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-17052\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/11184625/IMG_5992-1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/11184625/IMG_5992-1024x768.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/11184625/IMG_5992-300x225.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/11184625/IMG_5992-768x576.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/11184625/IMG_5992-1536x1152.jpg 1536w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/11184625/IMG_5992-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp>今回の制作では、デザイナーと何度もミーティングを重ね、ホテルのイメージを共有しながらデザインとアニメーションを調整していきました。縦に長いページの構成となったため、ファーストビューで何を見せ、どこで手を止めてもらうかを考えながら、デザインとアニメーションのバランスをとりました。\u003C/p>\n\u003Cp>特に、デザイナー直筆の手描きイラストや、看板犬のロッタちゃんとルイくんを切り抜き、少し動きを加えるなど、小さな仕掛けを盛り込み、ページ全体にメリハリをつけました。\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" src=\"https://i.gyazo.com/0a09e4c43ac40bdfc9bf313cf17c115e.png\" />\u003C/p>\n\u003Ch2>長く愛されるウェブサイトへ\u003C/h2>\n\u003Cp>15周年のタイミングでのお披露目には間に合いませんでしたが、これから長く使っていただけるウェブサイトとして、少しずつ手を加えながら一緒に育てていきたいと思っています。\u003Cbr />\nとても素敵なホテルですので、ぜひ一度足を運んでみてください。ありがとうございました。\u003C/p>\n","ホテルサンダルウッド様のウェブサイトをリニューアルさせていただきました。元のサイトも10年以上前の創業時にギアエイトで制作を担当しており、それ以来のリニューアルとなりました。 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クラフトジン デザイン",{"rendered":5691,"protected":109},"\n\u003Cp>「野菜の未来を変える」をテーマに、北海道長沼町の生産者とながぬま農協が手を取り開発した野菜のジン［vegin TOMATO – HOKKAIDO NAGANUMA -］のネーミング開発から各種デザインに携わりました。あえて糖度の高いブランドトマトではない普通のトマトを使った、新しい野菜のおいしさを引き出すプロジェクト。デザインでどのようにアプローチし、アウトプットするか、トマトそのものの観察や分解と再構築といったキーワードを軸に取り組みました。最終的には、ラベルデザインの他、ミニリーフレットや三つ折りパンフレット、ポスター、展示会用ツールのデザインなど広くかかわらせていただきました。この先もまだプロジェクトは継続しています。\u003C/p>\n",16828,[5694,2589,5695],148,134,[1544],[2315],[5,1222],{"client_info":5700,"credit":5702,"url":5703,"related":5704,"screenshot_list":5709,"is_story":32,"story_h":5712,"story_thumb":5713,"story":5714,"slider":5715,"member_list":5719},{"client_name":5701,"introduction":7},"ながぬま農業組合","アートディレクション　/　ラベルデザイン　/　取材　/　撮影　/　リーフレット　/　ポスター　/　イベントブースデザイン\r\n\r\nDirector：北川 ふくみ\r\nDesginer：渡邉 愛梨\r\nPhotographer：石塚 竣也\r\nWriter：吉口 周吾","https://into-the-local.com/archives/hokkaido/2164",[5705],{"related_h":5706,"related_txt":5707,"related_url":5708},"JAながぬま公式サイト","ja-naganuma.or.jp","http://www.ja-naganuma.or.jp/",[5710,5711],16829,16830,"JAながぬまのトマトのジンで「野菜の未来を変える」ためのデザインアプローチ",16848,"\u003Ch2>長沼町の野菜の未来を変えるジンを作る\u003C/h2>\r\n「ジンやツールのデザインが必要になってくるので一緒にやりませんか？」とお声がけいただいたのは、SHAKOTAN海森計画でもお世話になっている積丹スピリットさん。今回ジンの開発を担当されるプロジェクトに、GEAR8がデザインチームとして参加させていただくことになりました。北海道長沼町といえば、札幌近郊で近年注目を集める新規移住者の多いエリア「マオイ」のある町。そこで生産者と長沼農協さんが中心となって「未来を変える」という壮大なテーマをもとにしたジンをつくる、それだけで面白そうなお話でした。\r\n\r\n\u003Cimg class=\"aligncenter size-large wp-image-16837\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20183338/naganuma03-1-1024x589.jpg\" alt=\"\" width=\"1024\" height=\"589\" />\r\n\r\nまずはジンの試作と試飲をきっかけにし、長沼農協さん、積丹スピリットさん、GEAR8と関係者が一堂に会してキックオフミーティングを開催。長沼町で獲れる野菜やジンギスカンと合わせながら、トマトジンの新しい味わい方を模索しました。\r\n\r\nさまざまなアイデアが出る中で生産者や農協の多くの方からも意見を募ろうとなり、試飲会は第二回目が開催されます。私たちデザインチームからはイメージボードをもってゆき、デザインから新しいジンの仕上がりをイメージしてもらえるようにしました。ボトルのデザインからも新しい切り口を模索していきます。\r\n\r\n\u003Cimg class=\"aligncenter size-large wp-image-16836\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20183159/naganuma04-2-1024x589.jpg\" alt=\"\" width=\"1024\" height=\"589\" />\r\n\r\n \r\n\u003Ch2>普通のトマトを、分解して再構築したデザイン\u003C/h2>\r\n「野菜の未来を変える」をテーマに、実際にトマトを輪切りにしたり透かしたり物理的に分解もしながらいくつかデザインのアイデアを膨らませました。また関係者からネーミングアイデアも募り、有力候補のものをラベルデザインに取り入れながら、目でも耳でも今回のジンに合う表現は何かを探りました。夏にさしかかり、トマトの出荷を控えていよいよジンの製造もスタートします。\r\n\r\n\u003Cimg class=\"aligncenter size-large wp-image-16838\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20190021/naganuma04-3-1024x589.jpg\" alt=\"\" width=\"1024\" height=\"589\" />\r\n\r\n\u003Cimg class=\"aligncenter size-large wp-image-16839\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20191012/naganuma04-5-1024x589.jpg\" alt=\"\" width=\"1024\" height=\"589\" />\r\n\r\n \r\n\u003Ch2>やさしく、華やかに彩られたトマトのお酒\u003C/h2>\r\n最終的には、ストレートに野菜のジンを表すVegetable＋GIN＝vegin といネーミングに決定。デザインは、日の光をたっぷり浴びて育ったトマトがベジタブルカービングによって花のかたちに生まれ変わった姿をモチーフに採用したものとなりました。やさしくお酒に強くない方でも楽しんでいただける爽やかな味わいを表現しています。また、食卓にこのジンボトルがあるとき、食事の場を飾るテーブルフラワーのようであってほしい、そんな想いも込められています。\r\n\r\n\u003Cimg class=\"aligncenter size-large wp-image-16840\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20194111/naganuma04-6-1024x589.jpg\" alt=\"\" width=\"1024\" height=\"589\" />\r\n\r\n長沼農協さんのプロジェクトにかける想い、積丹スピリットさんのジンづくりのコンセプト、おすすめの味わい方などをまとめた下札とリーフレットも同時に制作。また、ラベルデザインからスタートしたデザインは、展示会でのTシャツやテーブルクロス、名刺といった各種ツールも一式揃えることで、「長沼農協を代表する、新しい野菜加工ブランド」として徐々に形になっていきました。\r\n\r\n\u003Cimg class=\"aligncenter size-large wp-image-16826\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20171835/naganuma01-1024x589.jpg\" alt=\"\" width=\"1024\" height=\"589\" />\r\n\r\n完成したジンは、野菜の爽やかな風味を残しながらくせがなく、どんな料理にも合わせやすいものになっています。この秋から販売開始される予定とのことで、vegin をきっかけにして長沼の野菜やお米、長沼町にも興味をもってもらえることを期待しています。\r\n\u003Ch3>今回のプロジェクトにかける想いや今後の展望について、あらためて取材させていただいた記事はこちらから\u003C/h3>\r\n\u003Cimg class=\"aligncenter size-large wp-image-16842\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20200059/naganuma05-1024x589.jpg\" alt=\"\" width=\"1024\" height=\"589\" />\r\n\r\n\u003Ca href=\"https://into-the-local.com/archives/hokkaido/2164\" target=\"_blank\" rel=\"noopener\">「未来を変えるトマトジン　- into the local - これからの旅は、冒険に変わる。」\u003C/a>",[5716,5717,5718],16833,16850,16851,[48,1053,240],{"id":5721,"slug":5722,"title":5723,"thumbnail":5724},16687,"global-consadole-sapporo","北海道コンサドーレ札幌グローバルサイト","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/24120430/main_consadole.png",{"id":5223,"slug":5224,"title":5225,"thumbnail":5226},[5727,5728,5729],{"id":48,"slug":60,"name":59,"icon":61},{"id":1053,"slug":1062,"name":1061,"icon":1063},{"id":240,"slug":260,"name":259,"icon":261},[5731,5734,5735],{"slug":5732,"name":5733},"package-design","パッケージデザイン",{"slug":2613,"name":2614},{"slug":5736,"name":5737},"local-brandhing","地域ブランディング",[5739],{"slug":1590,"name":1591},[5741],{"slug":5742,"name":5743},"agriculture","農業・漁業",{"year":1597,"month":5745,"day":5746},"08","20",[5748,5750],{"src":5749},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20175254/407-scaled.jpg",{"src":5751},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20175343/Shadow-Poster-Mockup-scaled.jpg",[5753,5755,5757],{"src":5754},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20180317/1Q2A4801.jpg",{"src":5756},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20201121/1Q2A6199.jpg",{"src":5758},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20201128/0C5A6547.jpg","\u003Ch2>長沼町の野菜の未来を変えるジンを作る\u003C/h2>\n\u003Cp>「ジンやツールのデザインが必要になってくるので一緒にやりませんか？」とお声がけいただいたのは、SHAKOTAN海森計画でもお世話になっている積丹スピリットさん。今回ジンの開発を担当されるプロジェクトに、GEAR8がデザインチームとして参加させていただくことになりました。北海道長沼町といえば、札幌近郊で近年注目を集める新規移住者の多いエリア「マオイ」のある町。そこで生産者と長沼農協さんが中心となって「未来を変える」という壮大なテーマをもとにしたジンをつくる、それだけで面白そうなお話でした。\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-16837\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20183338/naganuma03-1-1024x589.jpg\" alt=\"\" width=\"1024\" height=\"589\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20183338/naganuma03-1-1024x589.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20183338/naganuma03-1-300x173.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20183338/naganuma03-1-768x442.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20183338/naganuma03-1-366x210.jpg 366w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20183338/naganuma03-1-1180x680.jpg 1180w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20183338/naganuma03-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp>まずはジンの試作と試飲をきっかけにし、長沼農協さん、積丹スピリットさん、GEAR8と関係者が一堂に会してキックオフミーティングを開催。長沼町で獲れる野菜やジンギスカンと合わせながら、トマトジンの新しい味わい方を模索しました。\u003C/p>\n\u003Cp>さまざまなアイデアが出る中で生産者や農協の多くの方からも意見を募ろうとなり、試飲会は第二回目が開催されます。私たちデザインチームからはイメージボードをもってゆき、デザインから新しいジンの仕上がりをイメージしてもらえるようにしました。ボトルのデザインからも新しい切り口を模索していきます。\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-16836\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20183159/naganuma04-2-1024x589.jpg\" alt=\"\" width=\"1024\" height=\"589\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20183159/naganuma04-2-1024x589.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20183159/naganuma04-2-300x173.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20183159/naganuma04-2-768x442.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20183159/naganuma04-2-366x210.jpg 366w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20183159/naganuma04-2-1180x680.jpg 1180w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20183159/naganuma04-2.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp> \u003C/p>\n\u003Ch2>普通のトマトを、分解して再構築したデザイン\u003C/h2>\n\u003Cp>「野菜の未来を変える」をテーマに、実際にトマトを輪切りにしたり透かしたり物理的に分解もしながらいくつかデザインのアイデアを膨らませました。また関係者からネーミングアイデアも募り、有力候補のものをラベルデザインに取り入れながら、目でも耳でも今回のジンに合う表現は何かを探りました。夏にさしかかり、トマトの出荷を控えていよいよジンの製造もスタートします。\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-16838\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20190021/naganuma04-3-1024x589.jpg\" alt=\"\" width=\"1024\" height=\"589\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20190021/naganuma04-3-1024x589.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20190021/naganuma04-3-300x173.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20190021/naganuma04-3-768x442.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20190021/naganuma04-3-366x210.jpg 366w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20190021/naganuma04-3-1180x680.jpg 1180w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20190021/naganuma04-3.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-16839\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20191012/naganuma04-5-1024x589.jpg\" alt=\"\" width=\"1024\" height=\"589\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20191012/naganuma04-5-1024x589.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20191012/naganuma04-5-300x173.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20191012/naganuma04-5-768x442.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20191012/naganuma04-5-366x210.jpg 366w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20191012/naganuma04-5-1180x680.jpg 1180w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20191012/naganuma04-5.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp> \u003C/p>\n\u003Ch2>やさしく、華やかに彩られたトマトのお酒\u003C/h2>\n\u003Cp>最終的には、ストレートに野菜のジンを表すVegetable＋GIN＝vegin といネーミングに決定。デザインは、日の光をたっぷり浴びて育ったトマトがベジタブルカービングによって花のかたちに生まれ変わった姿をモチーフに採用したものとなりました。やさしくお酒に強くない方でも楽しんでいただける爽やかな味わいを表現しています。また、食卓にこのジンボトルがあるとき、食事の場を飾るテーブルフラワーのようであってほしい、そんな想いも込められています。\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-16840\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20194111/naganuma04-6-1024x589.jpg\" alt=\"\" width=\"1024\" height=\"589\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20194111/naganuma04-6-1024x589.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20194111/naganuma04-6-300x173.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20194111/naganuma04-6-768x442.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20194111/naganuma04-6-366x210.jpg 366w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20194111/naganuma04-6-1180x680.jpg 1180w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20194111/naganuma04-6.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp>長沼農協さんのプロジェクトにかける想い、積丹スピリットさんのジンづくりのコンセプト、おすすめの味わい方などをまとめた下札とリーフレットも同時に制作。また、ラベルデザインからスタートしたデザインは、展示会でのTシャツやテーブルクロス、名刺といった各種ツールも一式揃えることで、「長沼農協を代表する、新しい野菜加工ブランド」として徐々に形になっていきました。\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-16826\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20171835/naganuma01-1024x589.jpg\" alt=\"\" width=\"1024\" height=\"589\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20171835/naganuma01-1024x589.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20171835/naganuma01-300x173.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20171835/naganuma01-768x442.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20171835/naganuma01-366x210.jpg 366w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20171835/naganuma01-1180x680.jpg 1180w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20171835/naganuma01.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp>完成したジンは、野菜の爽やかな風味を残しながらくせがなく、どんな料理にも合わせやすいものになっています。この秋から販売開始される予定とのことで、vegin をきっかけにして長沼の野菜やお米、長沼町にも興味をもってもらえることを期待しています。\u003C/p>\n\u003Ch3>今回のプロジェクトにかける想いや今後の展望について、あらためて取材させていただいた記事はこちらから\u003C/h3>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-16842\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20200059/naganuma05-1024x589.jpg\" alt=\"\" width=\"1024\" height=\"589\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20200059/naganuma05-1024x589.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20200059/naganuma05-300x173.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20200059/naganuma05-768x442.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20200059/naganuma05-366x210.jpg 366w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20200059/naganuma05-1180x680.jpg 1180w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20200059/naganuma05.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp>\u003Ca href=\"https://into-the-local.com/archives/hokkaido/2164\" target=\"_blank\" rel=\"noopener\">「未来を変えるトマトジン　- into the local – これからの旅は、冒険に変わる。」\u003C/a>\u003C/p>\n","「野菜の未来を変える」をテーマに、北海道長沼町の生産者とながぬま農協が手を取り開発した野菜のジン［vegin TOMATO – HOKKAIDO NAGANUMA 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