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ウェブサイト・ロゴリニューアル",{"rendered":1535,"protected":109},"\n\u003Cp>60年以上にわたり函館に根付き、地域とともに発展してきたヤマダイグループ。2025年の社名変更を機に、グループ全体のブランドを新たに見つめ直すプロジェクトが始まりました。ロゴの刷新とウェブサイトのリニューアルを通して、「これまで」と「これから」をつなぐ物語を形にしました。\u003C/p>\n",21067,[1538,1539,1540,1541,1542],150,131,133,138,132,[1544],62,[211,1546,5],26,[1479,1548,1221],27,{"client_info":1550,"credit":1553,"url":1554,"related":1555,"screenshot_list":1556,"is_story":32,"story_h":1559,"story_thumb":1560,"story":1561,"slider":7,"member_list":1562},{"client_name":1551,"introduction":1552},"株式会社ヤマダイグループ","函館市水産物地方卸売市場での請負作業を担う函市作業組の創業から、運送、納豆製造、水産加工、人材サービス、飲食など7つの事業を展開するグループ企業。","企画・設計　/　ディレクション　/　デザイン　/　マークアップ　/　CMS　/　取材　/　コピー・ライティング　/　撮影　/　ロゴデザイン\r\n\r\nDirector：北川ふくみ、水野晶仁\r\nLogo Designer：プリオンデ 山崎啓太郎\r\nWeb Designer：高橋大晴\r\nIllustrator：高橋敬子\r\nEngineer：小松田健太\r\nAssistant：藤原ひとみ、塚本真帆、鈴木翔和\r\nPhotographer：GAZE fotographica 古瀬桂、坂井亨輔\r\nWriter：吉口周吾","https://yamadai-group.com/",null,[1557,1558],21068,21069,"函館に根ざし、継承と進化の姿を描くヤマダイグループのリブランディング",21070,"\u003Ch2>\u003Cb>グループの未来を見据えたリブランディングの始動\u003C/b>\u003C/h2>\r\n\u003Cimg class=\"aligncenter wp-image-21071 size-full\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09164813/works_yamadaiimg-1.jpg\" alt=\"\" width=\"1200\" height=\"690\" />\r\n\r\n\u003Cspan style=\"font-weight: 400;\">株式会社ヤマダイグループは、函館に本社を置く7つの事業会社のバックオフィスや管理機能を担う会社として、2025年10月に社名変更を予定していました。これまで各事業ごとにロゴやウェブサイトを整えてきたものの、依頼先はバラバラ。グループ全体でのブランド発信や統一感が十分に図られていませんでした。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">新しいグループ会社のロゴやウェブサイトをどのように進めるのが良いか、立ち上げ後の運用まで見据えて伴走してくれるパートナーを探していた中で、ご縁をいただきました。60年以上函館の地域に根付き、発展してきた企業ならではのこれまでの実績と、これからのビジョンをしっかり伝えられるものにしたいという想いがありました。\u003C/span>\r\n\u003Ch2>\u003Cb>現場を歩き、当事者の声から探るヤマダイらしさ\u003C/b>\u003C/h2>\r\n\u003Cimg class=\"aligncenter wp-image-21072 size-full\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09164839/works_yamadaiimg-2.jpg\" alt=\"\" width=\"1200\" height=\"690\" />\r\n\r\n\u003Cspan style=\"font-weight: 400;\">まずは7つの事業のうち、創業の地・函館を中心に展開されている事業の現場を視察するところからスタートしました。水産卸売市場の作業請負を行う函市作業組、運送業のヤマダイ大作運輸、水産加工の山大を訪れ、社員の方に案内いただきながら事業内容を理解していきました。\u003C/span>\r\n\r\n\u003Cimg class=\"aligncenter wp-image-21073 size-full\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09165031/works_yamadaiimg-4.jpg\" alt=\"\" width=\"1200\" height=\"690\" />\r\n\r\n\u003Cspan style=\"font-weight: 400;\">今回のプロジェクトをメインで担当された広報の金子さんは、元函館新聞の経済記者。取材を通じてヤマダイの魅力に触れ、当事者となった経緯や、外部の視点から見たヤマダイの魅力についても道中でお話を伺いました。また、創業の地・函館水産卸売市場では、準備の様子やセリを見学しながら、代表の小林社長からこれまでの歴史を直接うかがいました。\u003C/span>\r\n\r\n\u003Cimg class=\"aligncenter wp-image-21074 size-full\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09165639/works_yamadaiimg-3.jpg\" alt=\"\" width=\"1200\" height=\"690\" />\r\n\r\n\u003Cspan style=\"font-weight: 400;\">函館と札幌で何度か会食も交えながら、さまざまな立場の方と言葉を交わすうちに、ヤマダイグループらしさの輪郭が徐々に見えてきました。そこで得た実感をもとに、ウェブサイトのコンテンツ企画やプロジェクト計画を立て、まずはブランドのコンセプトを明確にするところから進めました。\u003C/span>\r\n\r\n \r\n\u003Ch2>\u003Cb>歴史を受け継ぎ、新しい象徴へと進化するロゴ\u003C/b>\u003C/h2>\r\n\u003Cspan style=\"font-weight: 400;\">ヤマダイグループには、先代の二代目社長の時代から長年使用してきたグループロゴがありました。名刺やユニフォームだけでなく、街中を走る運送トラックにも大きく描かれたそのロゴは、関係者が見ればすぐにヤマダイだとわかるほど親しまれてきたものです。\u003C/span>\r\n\r\n\u003Cimg class=\"aligncenter wp-image-21076 size-full\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09170057/works_yamadaiimg-5-1.jpg\" alt=\"\" width=\"1200\" height=\"690\" />\r\n\r\n\u003Cspan style=\"font-weight: 400;\">現社長にとっても、地域や取引先、そして引退された職員とのつながりを象徴する大切な存在。そのため「まったく新しいものではなく、継承が感じられるマークにしたい」という方針にまとまりました。色は形よりも記憶に残るため、これまで同様の赤と青の2色で表現することが決まりました。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">これまでのロゴが象徴してきたものを引き継ぎつつ、これからのヤマダイグループはどんな法人を目指すのか。「夢を描き、未知を進み、喜びを創造する。」という企業理念を読み解きながら、ブランドの現状と未来像を言葉に置き換え、ブランドパーソナリティを導き出しました。\u003C/span>\r\n\r\n\u003Cimg class=\"aligncenter wp-image-21078 size-full\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09170749/works_yamadaiimg-7.jpg\" alt=\"\" width=\"1200\" height=\"690\" />\r\n\r\n\u003Cspan style=\"font-weight: 400;\">少数精鋭で挑戦を続けてきたこれまでから、楽しさや創造性を仲間と共に分かち合い、社会へポジティブな変化をもたらす存在へ。そんな想いを込め、デザインでは赤と青が溶け合いながら一つになるマークと、シンプルで優しさのあるタイプロゴで表現しました。\u003C/span>\r\n\r\n\u003Cimg class=\"aligncenter wp-image-21077 size-full\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09170117/works_yamadaiimg-6.jpg\" alt=\"\" width=\"1200\" height=\"690\" />\r\n\r\n \r\n\u003Ch2>\u003Cb>函館の風景に投影する、人と地域のつながり\u003C/b>\u003C/h2>\r\n\u003Cspan style=\"font-weight: 400;\">ヤマダイグループが事業を展開する函館・銭函・札幌の3つのエリアで、3日間の撮影と取材を通して活躍の姿を視覚化していきました。\u003C/span>\r\n\r\n\u003Cimg class=\"aligncenter wp-image-21079 size-full\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09171118/works_yamadaiimg-8.jpg\" alt=\"\" width=\"1200\" height=\"690\" />\r\n\r\n\u003Cspan style=\"font-weight: 400;\">ヤマダイグループの人々を映すだけでなく、大切にしたのは「地域と人とのつながり」。視察や打ち合わせを通して感じた“ここで続けてきたからこそ見える函館の風景”を、象徴的なカットとしてデザインに取り入れたいと考えました。\u003C/span>\r\n\r\n\u003Cimg class=\"aligncenter wp-image-21080 size-full\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09171429/works_yamadaiimg-9.jpg\" alt=\"\" width=\"1200\" height=\"690\" />\r\n\r\n\u003Cspan style=\"font-weight: 400;\">ロケハンであちこちを巡る中で、函館が本当に“海の街”であることを実感。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">市場と函館山と海をポイントに、日の出と日の入りの一瞬を切り取ることで、観光地としての函館とはまた異なる美しい表情を捉えることができました。この2枚のカットが撮れた時は、プロジェクトの成功が見えた瞬間でした。\u003C/span>\r\n\r\n\u003Cimg class=\"aligncenter wp-image-21081 size-full\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09171628/works_yamadaiimg-10.jpg\" alt=\"\" width=\"1200\" height=\"690\" />\r\n\r\n\u003Cspan style=\"font-weight: 400;\">さらに、ヤマダイの歴史を物語絵巻のように紹介するスペシャルコンテンツでは、7つの事業を象徴する挿絵を手描きのイラストで新たに制作。これまで人と地域に親しまれてきたヤマダイらしさを温かく表現しています。\u003C/span>\r\n\r\n \r\n\u003Ch2>\u003Cb>新しいブランドを体現するデザインとウェブ体験\u003C/b>\u003C/h2>\r\n\u003Cspan style=\"font-weight: 400;\">ウェブサイトのデザインでは、人や時間の流れを自然に切り取った力強い写真に、ヤマダイらしさの一つである「楽しさ」の要素を加えました。リニューアルされたブランドロゴを大きく打ち出したメインビジュアルでは、旧ロゴの形を一瞬描きながら新ロゴへと変化するアニメーションを配置。波型のモチーフが小刻みに揺れる演出は、函館の海をイメージしています。\u003C/span>\r\n\u003Cdiv style=\"text-align: center; margin: 20px auto;\">\u003Cimg class=\"aligncenter size-full wp-image-21098\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/11225201/Adobe-Express-502e4963eee95a0b9f378c4a3bf8bc00.gif\" alt=\"\" width=\"1246\" height=\"720\" />\u003C/div>\r\n\u003Cspan style=\"font-weight: 400;\">今回のリブランディングでは、デザインだけでなく情報設計の面でも新たな価値づくりに取り組みました。7つの事業それぞれの特徴や役割を整理しながら、それらがどのように結びつき、グループとしての力を生み出しているのかを一目で理解できる構成に。事業紹介やニュース、採用といった複数の情報を横断的に閲覧できるようにすることで、グループ全体のつながりや多様性が自然に伝わる設計としました。\u003C/span>\u003Cspan style=\"font-weight: 400;\">求職者にとってもグループの理解を助け、自分に合った職場や仕事を探しやすくする仕組みにもなっています。理念やビジョン、各事業の魅力を俯瞰しながら、自分の関わりたい分野を見つけられる──そんな体験を目指しました。\u003C/span>\r\n\r\n\u003Cimg class=\"aligncenter wp-image-21090 size-full\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/11134216/works_yamadaiimg-12-1.jpg\" alt=\"\" width=\"1200\" height=\"690\" />\r\n\r\n\u003Cspan style=\"font-weight: 400;\">こうして、個々の事業を超えた「ヤマダイグループとしての存在意義」がより明確になり、ウェブサイト全体がリブランディングの核として機能する構成へと生まれ変わりました。地域とともに歩むグループの姿を、デザインと情報設計の両面から体現しています。\u003C/span>\r\n\r\n \r\n\u003Ch2>\u003Cb>人を通じてブランドを育てる、これからの歩み\u003C/b>\u003C/h2>\r\n\u003Cspan style=\"font-weight: 400;\">新会社としてのお披露目を皮切りに、名刺や社章、サインなどのツールも順次新しいロゴへと刷新していきます。また、ヤマダイの今とこれからを「人」を通して伝えるクロストーク連載もスタートしました。第一回を皮切りに、これからのブランドの在り方を社員の言葉で紡いでいきます。\u003C/span>\r\n\r\n\u003Cimg class=\"aligncenter wp-image-21082 size-full\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09171844/works_yamadaiimg-11.jpg\" alt=\"\" width=\"1200\" height=\"690\" />\r\n\r\n\u003Cspan style=\"font-weight: 400;\">私たちも引き続き、ウェブサイト運営やコンテンツの拡充を通して、ブランドの浸透と成長に伴走していきます。\u003C/span>\r\n\u003Ch4>小林社長からのコメント\u003C/h4>\r\n北川さんの仕事に対する真摯な姿勢、我々の思いを汲み取る鋭さ等に感心するとともに、意見交換しながら自社に対する多くの発見をすることができて気持ちよく仕事させてもらいました。今後とも宜しくお願い致します。",[48,1053,46],{"id":1564,"slug":1565,"title":1566,"thumbnail":1567},21007,"csbpartners","CSBパートナーズ　ロゴ・コーポレートサイトリニューアル","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/10/31150456/works_csb.jpg",{"id":1569,"slug":1570,"title":1571,"thumbnail":1572},20665,"tokachi-daifuku-branding-movie","十勝大福本舗ブランディングムービー","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/09/16105549/mv_tokachi-daifuku-movie.png",[1574,1575,1576],{"id":48,"slug":60,"name":59,"icon":61},{"id":1053,"slug":1065,"name":1064,"icon":1066},{"id":46,"slug":52,"name":51,"icon":53},[1578,1581,1584,1586,1589],{"slug":1579,"name":1580},"illustration","イラスト制作",{"slug":1582,"name":1583},"corporate-website","コーポレートサイト",{"slug":40,"name":1585},"ブランディング",{"slug":1587,"name":1588},"logo-design","ロゴデザイン",{"slug":1590,"name":1591},"recruiting-website","採用サイト",[1593],{"slug":1594,"name":1595},"japanese","日本語",[1597,1600,1603],{"slug":1598,"name":1599},"tourism","旅行・観光・宿泊・交通・貿易",{"slug":1601,"name":1602},"wholesale","製造・販売・卸",{"slug":10,"name":9},{"year":1605,"month":1606,"day":1606},"2025","11",[1608,1610],{"src":1609},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09163217/01.png",{"src":1611},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09163242/02.png",[],"\u003Ch2>\u003Cb>グループの未来を見据えたリブランディングの始動\u003C/b>\u003C/h2>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-21071 size-full\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09164813/works_yamadaiimg-1.jpg\" alt=\"\" width=\"1200\" height=\"690\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09164813/works_yamadaiimg-1.jpg 1200w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09164813/works_yamadaiimg-1-300x173.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09164813/works_yamadaiimg-1-1024x589.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09164813/works_yamadaiimg-1-768x442.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09164813/works_yamadaiimg-1-366x210.jpg 366w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09164813/works_yamadaiimg-1-1180x680.jpg 1180w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" />\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">株式会社ヤマダイグループは、函館に本社を置く7つの事業会社のバックオフィスや管理機能を担う会社として、2025年10月に社名変更を予定していました。これまで各事業ごとにロゴやウェブサイトを整えてきたものの、依頼先はバラバラ。グループ全体でのブランド発信や統一感が十分に図られていませんでした。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">新しいグループ会社のロゴやウェブサイトをどのように進めるのが良いか、立ち上げ後の運用まで見据えて伴走してくれるパートナーを探していた中で、ご縁をいただきました。60年以上函館の地域に根付き、発展してきた企業ならではのこれまでの実績と、これからのビジョンをしっかり伝えられるものにしたいという想いがありました。\u003C/span>\u003C/p>\n\u003Ch2>\u003Cb>現場を歩き、当事者の声から探るヤマダイらしさ\u003C/b>\u003C/h2>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-21072 size-full\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09164839/works_yamadaiimg-2.jpg\" alt=\"\" width=\"1200\" height=\"690\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09164839/works_yamadaiimg-2.jpg 1200w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09164839/works_yamadaiimg-2-300x173.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09164839/works_yamadaiimg-2-1024x589.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09164839/works_yamadaiimg-2-768x442.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09164839/works_yamadaiimg-2-366x210.jpg 366w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09164839/works_yamadaiimg-2-1180x680.jpg 1180w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" />\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">まずは7つの事業のうち、創業の地・函館を中心に展開されている事業の現場を視察するところからスタートしました。水産卸売市場の作業請負を行う函市作業組、運送業のヤマダイ大作運輸、水産加工の山大を訪れ、社員の方に案内いただきながら事業内容を理解していきました。\u003C/span>\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-21073 size-full\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09165031/works_yamadaiimg-4.jpg\" alt=\"\" width=\"1200\" height=\"690\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09165031/works_yamadaiimg-4.jpg 1200w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09165031/works_yamadaiimg-4-300x173.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09165031/works_yamadaiimg-4-1024x589.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09165031/works_yamadaiimg-4-768x442.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09165031/works_yamadaiimg-4-366x210.jpg 366w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09165031/works_yamadaiimg-4-1180x680.jpg 1180w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" />\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">今回のプロジェクトをメインで担当された広報の金子さんは、元函館新聞の経済記者。取材を通じてヤマダイの魅力に触れ、当事者となった経緯や、外部の視点から見たヤマダイの魅力についても道中でお話を伺いました。また、創業の地・函館水産卸売市場では、準備の様子やセリを見学しながら、代表の小林社長からこれまでの歴史を直接うかがいました。\u003C/span>\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-21074 size-full\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09165639/works_yamadaiimg-3.jpg\" alt=\"\" width=\"1200\" height=\"690\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09165639/works_yamadaiimg-3.jpg 1200w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09165639/works_yamadaiimg-3-300x173.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09165639/works_yamadaiimg-3-1024x589.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09165639/works_yamadaiimg-3-768x442.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09165639/works_yamadaiimg-3-366x210.jpg 366w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09165639/works_yamadaiimg-3-1180x680.jpg 1180w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" />\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">函館と札幌で何度か会食も交えながら、さまざまな立場の方と言葉を交わすうちに、ヤマダイグループらしさの輪郭が徐々に見えてきました。そこで得た実感をもとに、ウェブサイトのコンテンツ企画やプロジェクト計画を立て、まずはブランドのコンセプトを明確にするところから進めました。\u003C/span>\u003C/p>\n\u003Cp> \u003C/p>\n\u003Ch2>\u003Cb>歴史を受け継ぎ、新しい象徴へと進化するロゴ\u003C/b>\u003C/h2>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">ヤマダイグループには、先代の二代目社長の時代から長年使用してきたグループロゴがありました。名刺やユニフォームだけでなく、街中を走る運送トラックにも大きく描かれたそのロゴは、関係者が見ればすぐにヤマダイだとわかるほど親しまれてきたものです。\u003C/span>\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-21076 size-full\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09170057/works_yamadaiimg-5-1.jpg\" alt=\"\" width=\"1200\" height=\"690\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09170057/works_yamadaiimg-5-1.jpg 1200w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09170057/works_yamadaiimg-5-1-300x173.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09170057/works_yamadaiimg-5-1-1024x589.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09170057/works_yamadaiimg-5-1-768x442.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09170057/works_yamadaiimg-5-1-366x210.jpg 366w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09170057/works_yamadaiimg-5-1-1180x680.jpg 1180w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" />\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">現社長にとっても、地域や取引先、そして引退された職員とのつながりを象徴する大切な存在。そのため「まったく新しいものではなく、継承が感じられるマークにしたい」という方針にまとまりました。色は形よりも記憶に残るため、これまで同様の赤と青の2色で表現することが決まりました。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">これまでのロゴが象徴してきたものを引き継ぎつつ、これからのヤマダイグループはどんな法人を目指すのか。「夢を描き、未知を進み、喜びを創造する。」という企業理念を読み解きながら、ブランドの現状と未来像を言葉に置き換え、ブランドパーソナリティを導き出しました。\u003C/span>\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-21078 size-full\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09170749/works_yamadaiimg-7.jpg\" alt=\"\" width=\"1200\" height=\"690\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09170749/works_yamadaiimg-7.jpg 1200w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09170749/works_yamadaiimg-7-300x173.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09170749/works_yamadaiimg-7-1024x589.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09170749/works_yamadaiimg-7-768x442.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09170749/works_yamadaiimg-7-366x210.jpg 366w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09170749/works_yamadaiimg-7-1180x680.jpg 1180w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" />\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">少数精鋭で挑戦を続けてきたこれまでから、楽しさや創造性を仲間と共に分かち合い、社会へポジティブな変化をもたらす存在へ。そんな想いを込め、デザインでは赤と青が溶け合いながら一つになるマークと、シンプルで優しさのあるタイプロゴで表現しました。\u003C/span>\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-21077 size-full\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09170117/works_yamadaiimg-6.jpg\" alt=\"\" width=\"1200\" height=\"690\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09170117/works_yamadaiimg-6.jpg 1200w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09170117/works_yamadaiimg-6-300x173.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09170117/works_yamadaiimg-6-1024x589.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09170117/works_yamadaiimg-6-768x442.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09170117/works_yamadaiimg-6-366x210.jpg 366w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09170117/works_yamadaiimg-6-1180x680.jpg 1180w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" />\u003C/p>\n\u003Cp> \u003C/p>\n\u003Ch2>\u003Cb>函館の風景に投影する、人と地域のつながり\u003C/b>\u003C/h2>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">ヤマダイグループが事業を展開する函館・銭函・札幌の3つのエリアで、3日間の撮影と取材を通して活躍の姿を視覚化していきました。\u003C/span>\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-21079 size-full\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09171118/works_yamadaiimg-8.jpg\" alt=\"\" width=\"1200\" height=\"690\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09171118/works_yamadaiimg-8.jpg 1200w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09171118/works_yamadaiimg-8-300x173.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09171118/works_yamadaiimg-8-1024x589.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09171118/works_yamadaiimg-8-768x442.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09171118/works_yamadaiimg-8-366x210.jpg 366w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09171118/works_yamadaiimg-8-1180x680.jpg 1180w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" />\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">ヤマダイグループの人々を映すだけでなく、大切にしたのは「地域と人とのつながり」。視察や打ち合わせを通して感じた“ここで続けてきたからこそ見える函館の風景”を、象徴的なカットとしてデザインに取り入れたいと考えました。\u003C/span>\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-21080 size-full\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09171429/works_yamadaiimg-9.jpg\" alt=\"\" width=\"1200\" height=\"690\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09171429/works_yamadaiimg-9.jpg 1200w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09171429/works_yamadaiimg-9-300x173.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09171429/works_yamadaiimg-9-1024x589.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09171429/works_yamadaiimg-9-768x442.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09171429/works_yamadaiimg-9-366x210.jpg 366w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09171429/works_yamadaiimg-9-1180x680.jpg 1180w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" />\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">ロケハンであちこちを巡る中で、函館が本当に“海の街”であることを実感。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">市場と函館山と海をポイントに、日の出と日の入りの一瞬を切り取ることで、観光地としての函館とはまた異なる美しい表情を捉えることができました。この2枚のカットが撮れた時は、プロジェクトの成功が見えた瞬間でした。\u003C/span>\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-21081 size-full\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09171628/works_yamadaiimg-10.jpg\" alt=\"\" width=\"1200\" height=\"690\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09171628/works_yamadaiimg-10.jpg 1200w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09171628/works_yamadaiimg-10-300x173.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09171628/works_yamadaiimg-10-1024x589.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09171628/works_yamadaiimg-10-768x442.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09171628/works_yamadaiimg-10-366x210.jpg 366w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09171628/works_yamadaiimg-10-1180x680.jpg 1180w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" />\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">さらに、ヤマダイの歴史を物語絵巻のように紹介するスペシャルコンテンツでは、7つの事業を象徴する挿絵を手描きのイラストで新たに制作。これまで人と地域に親しまれてきたヤマダイらしさを温かく表現しています。\u003C/span>\u003C/p>\n\u003Cp> \u003C/p>\n\u003Ch2>\u003Cb>新しいブランドを体現するデザインとウェブ体験\u003C/b>\u003C/h2>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">ウェブサイトのデザインでは、人や時間の流れを自然に切り取った力強い写真に、ヤマダイらしさの一つである「楽しさ」の要素を加えました。リニューアルされたブランドロゴを大きく打ち出したメインビジュアルでは、旧ロゴの形を一瞬描きながら新ロゴへと変化するアニメーションを配置。波型のモチーフが小刻みに揺れる演出は、函館の海をイメージしています。\u003C/span>\u003C/p>\n\u003Cdiv style=\"text-align: center; margin: 20px auto;\">\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-21098\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/11225201/Adobe-Express-502e4963eee95a0b9f378c4a3bf8bc00.gif\" alt=\"\" width=\"1246\" height=\"720\" />\u003C/div>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">今回のリブランディングでは、デザインだけでなく情報設計の面でも新たな価値づくりに取り組みました。7つの事業それぞれの特徴や役割を整理しながら、それらがどのように結びつき、グループとしての力を生み出しているのかを一目で理解できる構成に。事業紹介やニュース、採用といった複数の情報を横断的に閲覧できるようにすることで、グループ全体のつながりや多様性が自然に伝わる設計としました。\u003C/span>\u003Cspan style=\"font-weight: 400;\">求職者にとってもグループの理解を助け、自分に合った職場や仕事を探しやすくする仕組みにもなっています。理念やビジョン、各事業の魅力を俯瞰しながら、自分の関わりたい分野を見つけられる──そんな体験を目指しました。\u003C/span>\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-21090 size-full\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/11134216/works_yamadaiimg-12-1.jpg\" alt=\"\" width=\"1200\" height=\"690\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/11134216/works_yamadaiimg-12-1.jpg 1200w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/11134216/works_yamadaiimg-12-1-300x173.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/11134216/works_yamadaiimg-12-1-1024x589.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/11134216/works_yamadaiimg-12-1-768x442.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/11134216/works_yamadaiimg-12-1-366x210.jpg 366w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/11134216/works_yamadaiimg-12-1-1180x680.jpg 1180w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" />\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">こうして、個々の事業を超えた「ヤマダイグループとしての存在意義」がより明確になり、ウェブサイト全体がリブランディングの核として機能する構成へと生まれ変わりました。地域とともに歩むグループの姿を、デザインと情報設計の両面から体現しています。\u003C/span>\u003C/p>\n\u003Cp> \u003C/p>\n\u003Ch2>\u003Cb>人を通じてブランドを育てる、これからの歩み\u003C/b>\u003C/h2>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">新会社としてのお披露目を皮切りに、名刺や社章、サインなどのツールも順次新しいロゴへと刷新していきます。また、ヤマダイの今とこれからを「人」を通して伝えるクロストーク連載もスタートしました。第一回を皮切りに、これからのブランドの在り方を社員の言葉で紡いでいきます。\u003C/span>\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-21082 size-full\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09171844/works_yamadaiimg-11.jpg\" alt=\"\" width=\"1200\" height=\"690\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09171844/works_yamadaiimg-11.jpg 1200w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09171844/works_yamadaiimg-11-300x173.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09171844/works_yamadaiimg-11-1024x589.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09171844/works_yamadaiimg-11-768x442.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09171844/works_yamadaiimg-11-366x210.jpg 366w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/09171844/works_yamadaiimg-11-1180x680.jpg 1180w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" />\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">私たちも引き続き、ウェブサイト運営やコンテンツの拡充を通して、ブランドの浸透と成長に伴走していきます。\u003C/span>\u003C/p>\n\u003Ch4>小林社長からのコメント\u003C/h4>\n\u003Cp>北川さんの仕事に対する真摯な姿勢、我々の思いを汲み取る鋭さ等に感心するとともに、意見交換しながら自社に対する多くの発見をすることができて気持ちよく仕事させてもらいました。今後とも宜しくお願い致します。\u003C/p>\n","60年以上にわたり函館に根付き、地域とともに発展してきたヤマダイグループ。2025年の社名変更を機に、グループ全体のブランドを新たに見つめ直すプロジェクトが始まりました。ロゴの刷新とウェブサイトのリニ…",{"self":1616,"collection":1619,"about":1622,"author":1625,"version-history":1627,"predecessor-version":1630,"acf:post":1634,"acf:attachment":1638,"wp:featuredmedia":1643,"wp:attachment":1646,"wp:term":1649,"curies":1661},[1617],{"href":1618},"https://cms.gggggggg.jp/wp-json/wp/v2/works/21066",[1620],{"href":1621},"https://cms.gggggggg.jp/wp-json/wp/v2/works",[1623],{"href":1624},"https://cms.gggggggg.jp/wp-json/wp/v2/types/works",[1626],{"embeddable":32,"href":121},[1628],{"count":593,"href":1629},"https://cms.gggggggg.jp/wp-json/wp/v2/works/21066/revisions",[1631],{"id":1632,"href":1633},22528,"https://cms.gggggggg.jp/wp-json/wp/v2/works/21066/revisions/22528",[1635,1636,1637],{"embeddable":32,"href":79},{"embeddable":32,"href":1078},{"embeddable":32,"href":75},[1639,1641],{"embeddable":32,"href":1640},"https://cms.gggggggg.jp/wp-json/wp/v2/media/21069",{"embeddable":32,"href":1642},"https://cms.gggggggg.jp/wp-json/wp/v2/media/21068",[1644],{"embeddable":32,"href":1645},"https://cms.gggggggg.jp/wp-json/wp/v2/media/21067",[1647],{"href":1648},"https://cms.gggggggg.jp/wp-json/wp/v2/media?parent=21066",[1650,1653,1656,1658],{"taxonomy":1651,"embeddable":32,"href":1652},"works_tag","https://cms.gggggggg.jp/wp-json/wp/v2/works_tag?post=21066",{"taxonomy":1654,"embeddable":32,"href":1655},"works_lang","https://cms.gggggggg.jp/wp-json/wp/v2/works_lang?post=21066",{"taxonomy":11,"embeddable":32,"href":1657},"https://cms.gggggggg.jp/wp-json/wp/v2/works_job?post=21066",{"taxonomy":1659,"embeddable":32,"href":1660},"works_color","https://cms.gggggggg.jp/wp-json/wp/v2/works_color?post=21066",[1662],{"name":30,"href":31,"templated":32},{"author":1664,"acf:post":1679,"acf:attachment":1752,"wp:featuredmedia":1947,"wp:term":2023},[1665],{"id":92,"name":1666,"url":7,"description":7,"link":1667,"slug":1666,"avatar_urls":1668,"acf":1672,"_links":1673},"gear8","https://cms.gggggggg.jp/news/author/gear8/",{"24":1669,"48":1670,"96":1671},"https://secure.gravatar.com/avatar/393e0e69779866f0154f555329761034?s=24&d=mm&r=g","https://secure.gravatar.com/avatar/393e0e69779866f0154f555329761034?s=48&d=mm&r=g","https://secure.gravatar.com/avatar/393e0e69779866f0154f555329761034?s=96&d=mm&r=g",[],{"self":1674,"collection":1676},[1675],{"href":121},[1677],{"href":1678},"https://cms.gggggggg.jp/wp-json/wp/v2/users",[1680,1704,1728],{"id":46,"date":183,"slug":52,"type":89,"link":184,"title":1681,"author":92,"featured_media":186,"member_rest_animal_icon":53,"member_rest_animal_fore":187,"member_rest_animal_back":188,"acf":1682,"_links":1685},{"rendered":51},{"position":190,"img_thumb":191,"img_fore":192,"img_back":193,"icon_animal":194,"animal_name":195,"color_name":196,"color_rgb":197,"recommend":1683,"radio":1684,"hidden":109},{"recommend_h":106,"recommend_txt":7},{"radio_h":7,"radio_desc":7,"radio_url":7},{"self":1686,"collection":1688,"about":1690,"author":1692,"version-history":1694,"predecessor-version":1696,"wp:featuredmedia":1698,"wp:attachment":1700,"curies":1702},[1687],{"href":79},[1689],{"href":115},[1691],{"href":118},[1693],{"embeddable":32,"href":121},[1695],{"count":211,"href":212},[1697],{"id":215,"href":216},[1699],{"embeddable":32,"href":219},[1701],{"href":222},[1703],{"name":30,"href":31,"templated":32},{"id":1053,"date":1091,"slug":1065,"type":89,"link":1092,"title":1705,"author":92,"featured_media":1094,"member_rest_animal_icon":1066,"member_rest_animal_fore":1095,"member_rest_animal_back":1096,"acf":1706,"_links":1709},{"rendered":1064},{"position":1098,"img_thumb":1099,"img_fore":1100,"img_back":1101,"icon_animal":1102,"animal_name":1103,"color_name":1104,"color_rgb":1105,"recommend":1707,"radio":1708,"hidden":109},{"recommend_h":106,"recommend_txt":1107},{"radio_h":7,"radio_desc":7,"radio_url":7},{"self":1710,"collection":1712,"about":1714,"author":1716,"version-history":1718,"predecessor-version":1720,"wp:featuredmedia":1722,"wp:attachment":1724,"curies":1726},[1711],{"href":1078},[1713],{"href":115},[1715],{"href":118},[1717],{"embeddable":32,"href":121},[1719],{"count":5,"href":1120},[1721],{"id":1123,"href":1124},[1723],{"embeddable":32,"href":1127},[1725],{"href":1130},[1727],{"name":30,"href":31,"templated":32},{"id":48,"date":88,"slug":60,"type":89,"link":90,"title":1729,"author":92,"featured_media":93,"member_rest_animal_icon":61,"member_rest_animal_fore":94,"member_rest_animal_back":95,"acf":1730,"_links":1733},{"rendered":59},{"position":97,"img_thumb":98,"img_fore":99,"img_back":100,"icon_animal":101,"animal_name":102,"color_name":103,"color_rgb":104,"recommend":1731,"radio":1732,"hidden":109},{"recommend_h":106,"recommend_txt":107},{"radio_h":7,"radio_desc":7,"radio_url":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老舗そば店八雲のウェブリニューアル",21107,"\u003Ch2>\u003Cb>世代を超えて札幌で愛される蕎麦店を目指して。\u003C/b>\u003C/h2>\r\n\u003Cspan style=\"font-weight: 400;\">\u003Cimg class=\"aligncenter size-full wp-image-21114\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/06/12110030/5f1fcaaa12964dc29b27d6ed514675b4-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1511\" />\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">昭和49年創業、札幌が誇る「ごまそば」の名店、八雲。その前身である喫茶「銀の壺」から数えれば約80年、この街とともに歩んできた老舗蕎麦店のウェブサイトを、私たちGear8がリニューアルさせていただきました。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">事業承継というタイミングを迎え、ブランドイメージの更新と顧客接点の拡大、そして採用活動の強化を目指した今回のプロジェクト。デザインの刷新だけでなく、八雲が大切にしてきた「工夫」の精神を、どうデジタル上で表現するか。私たちは、長い歴史の中で育まれてきた店づくりの本質と向き合いながら、次の時代へと繋ぐウェブサイトを目指しました。\u003C/span>\r\n\u003Ch2>\u003Cb>「普段使い」を支える、見えない工夫\u003C/b>\u003C/h2>\r\n\u003Cimg class=\"aligncenter size-full wp-image-21113\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/06/12105644/DSC9985-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1707\" />\r\n\r\n\u003Cspan style=\"font-weight: 400;\">目を見て、熱を感じて、本音をぶつけ合うことでしかわからないことはたくさんあります。だからこそGear8のプロジェクトは、お互いにじっくり腰を据えて話し合うことからスタートします。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">今回のプロジェクトで私たちが最初に向き合ったのは、「サイトデザインの古さ」という表層的な課題ではありませんでした。ミーティングを重ねる中で見えてきたのは、ステークホルダーを広げる必要があること、持続可能性に関わる本質的な課題でした。若い世代に八雲を知ってもらい、親しんでもらうために、私たちは何を伝えるべきなのか。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">実はにしりん様とわたしたちの関係は、このウェブサイトリニューアルが初めてではありませんでした。これまで店舗メニューの多言語展開などをお手伝いする中で、私たちは八雲の強みをすでに感じ取っていました。それは「工夫を凝らし続ける姿勢」です。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">全店共通のレギュラーメニューはあるものの、各店舗では来店客の属性に合わせた独自メニューを展開しています。年配のお客様には券売機の操作を一緒にサポートし、昼時のビジネスマンには提供スピードを上げるべく動線や食器の配置を変える。高級店ではなく、ふと思い出したときにさっと入れる「札幌のインフラ」であり続けるために、日々、細やかな工夫を積み重ねています。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">この「工夫」こそが、八雲が50年以上世代を超えて愛され続けてきた所以だと理解しました。\u003C/span>\r\n\u003Ch2>\u003Cb>八雲立つ、その名前の奥にあるもの\u003C/b>\u003C/h2>\r\n\u003Cimg class=\"aligncenter size-full wp-image-21155\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/06/12175726/IMG_3784-scaled.jpeg\" alt=\"\" width=\"2560\" height=\"1920\" />\r\n\r\n\u003Cspan style=\"font-weight: 400;\">\u003Cimg class=\"aligncenter size-full wp-image-21121\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/06/12112455/IMG_1489.heic\" alt=\"\" />プロジェクトのメインディレクター石塚亜衣は、徹底的に八雲の歴史を紐解くことから始めました。にしりん様から提供された会社の歴史がまとまった資料を読み込んだ後、彼女が手に取ったのは『古事記』と『八雲風土記』です。店名の由来を、その源流まで遡って理解しようとしました。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">「八雲」という名は、日本最古の和歌に登場します。須佐之男命が詠んだとされる、この歌。\u003C/span>\r\n\r\n\u003Cspan style=\"font-size: 14pt;\">\u003Cstrong>八雲立つ\r\n出雲八重垣\r\n妻籠みに\r\n八重垣作る\r\nその八重垣を\u003C/strong>\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">誰かを想い、守るために重ねられた八重の垣。このイメージを、私たちは今回のメインビジュアルに据えることにしました。幾重にもかさなる雲を、蕎麦を茹でる湯気に見立てる。そばの香りと、笑顔がひろがるお店でありたいという想い。50年間、札幌の人々の日常を支えてきた八雲の本質が、この古の和歌と重なって見えました。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">新しいビジュアルを初めて見たとき、にしりん様からは率直な反応がありました。「これまでの八雲とだいぶ印象が変わるので、社内やお客さんが付いてこれるか心配」確かにそれは当然の懸念です。長年親しまれてきたブランドイメージを変えることのリスクは、誰よりもにしりん様が理解されているからです。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">それでも、事業承継というタイミング、若い世代との新しい接点を作るという目的を考えれば、一定のインパクトが必要でした。議論を重ねた末、にしりん様は変化への覚悟と、未来への期待を込めて新しいビジュアルを受け入れてくださいました。\u003C/span>\r\n\u003Ch2>\u003Cb>閉店後の厨房から立ち上る湯気、湯気、湯気\u003C/b>\u003C/h2>\r\n\u003Cimg class=\"aligncenter size-full wp-image-21158\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/06/12181022/Adobe-Express-IMG_1483.gif\" alt=\"\" width=\"1080\" height=\"864\" />\r\n\r\n\u003Cspan style=\"font-weight: 400;\">プロジェクトの転換点となったのは、札幌市内2店舗で実施した撮影でした。ウェブサイトリニューアルのプロセスは、コンテンツ企画、デザインや動線設計、素材制作、そしてコーディングやシステム開発という流れで進みます。その中でもサイトの印象を左右する撮影は、クライアントとの協働作業です。これは両社の関係が最も深まる瞬間でもあります。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">開店前と閉店後という、店舗にとって最も忙しい時間帯。それでも、にしりん様のスタッフの皆さんは驚くほど協力的でした。何度も繰り返し、撮影のための動作をしてくださる。特に蕎麦を茹でるシーンは難しく、閉店後の厨房で店長に何度も蕎麦を茹でていただきました。\u003C/span>\r\n\r\n\u003Cimg class=\"aligncenter size-full wp-image-21162\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/06/12181714/IMG_1490-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1920\" />\r\n\r\n\u003Cspan style=\"font-weight: 400;\">ウェブサイトに掲載されている、印象的な湯気が立ち上る動画。あの湯気を作るための工夫は、カメラマン、ディレクター、そして店舗のスタッフ、みんなで作り上げたものです。早朝から夜遅くまで続いた撮影は確かにハードでしたが、一つのビジュアルを共に創り上げる時間を共有することで、更にプロジェクトに一体感が生まれました。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">普段から「工夫を凝らし続ける」ことを実践しているカルチャーを持っている組織だからこそ、撮影という非日常の中でも、その姿勢は変わらなかったのだと思います。\u003C/span>\r\n\u003Ch2>\u003Cb>晴れの日も、ハレの日も、たぶん明日も\u003C/b>\u003C/h2>\r\n\u003Cimg class=\"aligncenter size-full wp-image-21140\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/06/12170617/d70731a82a589ea78d2a9a1eedd8f00f.gif\" alt=\"\" width=\"1452\" height=\"924\" />\r\n\r\n\u003Cspan style=\"font-weight: 400;\">新しいウェブサイトのトップページには、こんなキャッチコピーが掲げられています。\u003C/span>\r\n\r\n\u003Cspan style=\"font-size: 14pt;\">\u003Cspan style=\"font-weight: 400;\">晴れの日も\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">ハレの日も\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">たぶん明日も\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">ごまそば八雲\u003C/span>\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">ハレの日もケの日も、シーンやシチュエーションを選ばない。ひとりでも、家族でも、友人でも、仕事仲間でも。肩肘張らずに、いつでも気軽に立ち寄れる場所。それが八雲の目指す店づくりです。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">「たぶん」という曖昧さは、約束や義務ではなく、自然な選択としての八雲を表しています。特別な理由がなくても、ふと足が向く場所。それが、八雲らしさなのです。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">サイト公開後、にしりん様からは「とてもカッコいい」「自分たちのウェブサイトとは思えないくらいオシャレ」という声をいただきました。特にトップアニメーションの雲が晴れて蕎麦を茹でる動画が現れる演出には、ストーリー性を感じてもらえたようです。また、歴史を振り返るコンテンツについては、「所属している会社の成り立ちを知れて良かった」という社内からの声もありました。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">「店長たちのおすすめ」というコーナーでは、おすすめ商品だけでなく、おすすめの食べ方にまで言及しています。各店舗が独自に凝らしている工夫を、デジタル上でも表現する試み。これもまた、八雲らしさを伝えるための仕掛けです。\u003C/span>\r\n\u003Ch2>\u003Cb>良いコミュニケーションが、良いウェブサイトを作る\u003C/b>\u003C/h2>\r\n\u003Cimg class=\"aligncenter size-full wp-image-21154\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/06/12175718/IMG_3725-scaled.jpeg\" alt=\"\" width=\"2560\" height=\"1920\" />\r\n\r\n\u003Cspan style=\"font-weight: 400;\">振り返ってみれば、にしりん様とのミーティングはいつも笑いが多く、良い意味で雑談が多かった印象があります。プロジェクトを進めるためのミーティングというよりも、お互いを深く理解し合い、何気ない会話や行間からクリエイティブを探っていく作業。それが心地よかったのです。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">担当ディレクター石塚のこだわりと、プロジェクトに対する愛。にしりん様からは「いつもアイデアフルでこだわりがあり、ミーティングでも話しやすい」という評価をいただきました。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">確かな技術や、魅力的なクリエイティブ、回遊しやすい動線設計。それらはもちろん重要です。しかし、その根底にあるのは、良いコミュニケーションであり、これこそが良いウェブサイトを作る基本になる。今回のプロジェクトを通じて、私たちは改めて実感することができました。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">そして、もう一つ。工夫をやめないこと。クライアントであるごまそば八雲が50年間実践してきたこの姿勢を、私たちも制作プロセスの中で体現できたからこそ、今回のウェブサイトは生まれたのだと思います。\u003C/span>\r\n\r\n約 10ヶ月に渡ったウェブサイトリニューアルプロジェクトを通して廣川社長からコメントをいただきました。\r\n\u003Ch5>廣川社長のコメント\r\n\u003Cspan style=\"font-size: 12pt;\">Gear8様とのミーティングは要点が常に明確でわかりやすく、きめ細やかなフォローにも支えられて心強く感じておりました。私たちが大切にしてきた“八雲らしさ”を新たな視点で深く理解してくださり、自分たちでは言語化しきれなかった想いや価値まで丁寧にくみ上げ、ホームページに反映していただけたことに心より感謝しております。今回のリニューアルは、八雲の原点を振り返り、今後の未来を見つめ直す貴重な機会となりました。\u003C/span>\u003C/h5>\r\n\u003Ch2>\u003Cb>札幌のソウルフードへ\u003C/b>\u003C/h2>\r\n\u003Cimg class=\"aligncenter size-full wp-image-21110\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/06/12105558/DSC9643-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1707\" />\r\n\r\n\u003Cspan style=\"font-weight: 400;\">北海道は歴史的に様々な文化が混在するエリアです。それぞれの良さを上手に取り入れながら、豊かな食材を活かして美味しさをアップさせてきた場所。札幌発祥とされる「ごまそば」は、風味と健康効果の高いごまと蕎麦を掛け合わせた、独自の食文化です。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">八雲は、札幌の皆さんの健康に気を遣いながら、この文化を継承してきました。そして私たちGear8としても、札幌市民として、ごまそば八雲は街の風景の一つだと思っています。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">10年後、20年後。「札幌のソウルフードと言えば八雲」と呼ばれるようになっていたら。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">いつでも入れる蕎麦屋さんとして、この街のインフラであり続けてくれたら。それが、今回のウェブサイトリニューアルを通じて私たちが描く、未来の景色です。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">最後に、代表の廣川様、そして担当いただいた大橋様と山川様に、心から感謝を申し上げます。これからも、しっかりサポートしてまいります。\u003C/span>",[46,237,236],{"id":2267,"slug":2268,"title":2269,"thumbnail":2270},20935,"ajis-hokkaido","エイジス北海道 採用サイトリニューアル","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/10/24144948/2c565b3d394c687cf34d97dc27f15232.jpg",{"id":2272,"slug":2273,"title":2274,"thumbnail":2275},20989,"tanpopo","たんぽぽ幼稚園 サイトリニューアル","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/10/30135023/tanpopo-1.png",[2277,2278],{"id":46,"slug":52,"name":51,"icon":53},{"id":237,"slug":248,"name":247,"icon":249},[2280,2283,2284,2285],{"slug":2281,"name":2282},"btoc-website","BtoCサイト",{"slug":1579,"name":1580},{"slug":1582,"name":1583},{"slug":2286,"name":2287},"video","動画制作",[2289],{"slug":1594,"name":1595},[2291],{"slug":10,"name":9},{"year":1605,"month":2293,"day":2294},"10","27",[2296,2298,2300,2302],{"src":2297},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/06/27150710/25f6f1bacd2ca3c47dfca0983e1950b7.png",{"src":2299},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/06/27150756/3d45e3d5920a2c409462da0fb7a9d3ba.png",{"src":2301},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/06/27151255/a96c8e79e668352bd5313cad37646731.png",{"src":2303},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/06/27151319/9c4a7728f1fb47d1f487340a39ad1542.png",[],"\u003Ch2>\u003Cb>世代を超えて札幌で愛される蕎麦店を目指して。\u003C/b>\u003C/h2>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-21114\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/06/12110030/5f1fcaaa12964dc29b27d6ed514675b4-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1511\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/06/12110030/5f1fcaaa12964dc29b27d6ed514675b4-scaled.jpg 2560w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/06/12110030/5f1fcaaa12964dc29b27d6ed514675b4-300x177.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/06/12110030/5f1fcaaa12964dc29b27d6ed514675b4-1024x604.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/06/12110030/5f1fcaaa12964dc29b27d6ed514675b4-768x453.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/06/12110030/5f1fcaaa12964dc29b27d6ed514675b4-1536x907.jpg 1536w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/06/12110030/5f1fcaaa12964dc29b27d6ed514675b4-2048x1209.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" />\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">昭和49年創業、札幌が誇る「ごまそば」の名店、八雲。その前身である喫茶「銀の壺」から数えれば約80年、この街とともに歩んできた老舗蕎麦店のウェブサイトを、私たちGear8がリニューアルさせていただきました。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">事業承継というタイミングを迎え、ブランドイメージの更新と顧客接点の拡大、そして採用活動の強化を目指した今回のプロジェクト。デザインの刷新だけでなく、八雲が大切にしてきた「工夫」の精神を、どうデジタル上で表現するか。私たちは、長い歴史の中で育まれてきた店づくりの本質と向き合いながら、次の時代へと繋ぐウェブサイトを目指しました。\u003C/span>\u003C/p>\n\u003Ch2>\u003Cb>「普段使い」を支える、見えない工夫\u003C/b>\u003C/h2>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-21113\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/06/12105644/DSC9985-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1707\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/06/12105644/DSC9985-scaled.jpg 2560w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/06/12105644/DSC9985-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/06/12105644/DSC9985-1024x683.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/06/12105644/DSC9985-768x512.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/06/12105644/DSC9985-1536x1024.jpg 1536w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/06/12105644/DSC9985-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" />\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">目を見て、熱を感じて、本音をぶつけ合うことでしかわからないことはたくさんあります。だからこそGear8のプロジェクトは、お互いにじっくり腰を据えて話し合うことからスタートします。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">今回のプロジェクトで私たちが最初に向き合ったのは、「サイトデザインの古さ」という表層的な課題ではありませんでした。ミーティングを重ねる中で見えてきたのは、ステークホルダーを広げる必要があること、持続可能性に関わる本質的な課題でした。若い世代に八雲を知ってもらい、親しんでもらうために、私たちは何を伝えるべきなのか。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">実はにしりん様とわたしたちの関係は、このウェブサイトリニューアルが初めてではありませんでした。これまで店舗メニューの多言語展開などをお手伝いする中で、私たちは八雲の強みをすでに感じ取っていました。それは「工夫を凝らし続ける姿勢」です。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">全店共通のレギュラーメニューはあるものの、各店舗では来店客の属性に合わせた独自メニューを展開しています。年配のお客様には券売機の操作を一緒にサポートし、昼時のビジネスマンには提供スピードを上げるべく動線や食器の配置を変える。高級店ではなく、ふと思い出したときにさっと入れる「札幌のインフラ」であり続けるために、日々、細やかな工夫を積み重ねています。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">この「工夫」こそが、八雲が50年以上世代を超えて愛され続けてきた所以だと理解しました。\u003C/span>\u003C/p>\n\u003Ch2>\u003Cb>八雲立つ、その名前の奥にあるもの\u003C/b>\u003C/h2>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-21155\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/06/12175726/IMG_3784-scaled.jpeg\" alt=\"\" width=\"2560\" height=\"1920\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/06/12175726/IMG_3784-scaled.jpeg 2560w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/06/12175726/IMG_3784-300x225.jpeg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/06/12175726/IMG_3784-1024x768.jpeg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/06/12175726/IMG_3784-768x576.jpeg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/06/12175726/IMG_3784-1536x1152.jpeg 1536w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/06/12175726/IMG_3784-2048x1536.jpeg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" />\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">\u003Cimg decoding=\"async\" class=\"aligncenter size-full wp-image-21121\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/06/12112455/IMG_1489.heic\" alt=\"\" />プロジェクトのメインディレクター石塚亜衣は、徹底的に八雲の歴史を紐解くことから始めました。にしりん様から提供された会社の歴史がまとまった資料を読み込んだ後、彼女が手に取ったのは『古事記』と『八雲風土記』です。店名の由来を、その源流まで遡って理解しようとしました。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">「八雲」という名は、日本最古の和歌に登場します。須佐之男命が詠んだとされる、この歌。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-size: 14pt;\">\u003Cstrong>八雲立つ\u003Cbr />\n出雲八重垣\u003Cbr />\n妻籠みに\u003Cbr />\n八重垣作る\u003Cbr />\nその八重垣を\u003C/strong>\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">誰かを想い、守るために重ねられた八重の垣。このイメージを、私たちは今回のメインビジュアルに据えることにしました。幾重にもかさなる雲を、蕎麦を茹でる湯気に見立てる。そばの香りと、笑顔がひろがるお店でありたいという想い。50年間、札幌の人々の日常を支えてきた八雲の本質が、この古の和歌と重なって見えました。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">新しいビジュアルを初めて見たとき、にしりん様からは率直な反応がありました。「これまでの八雲とだいぶ印象が変わるので、社内やお客さんが付いてこれるか心配」確かにそれは当然の懸念です。長年親しまれてきたブランドイメージを変えることのリスクは、誰よりもにしりん様が理解されているからです。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">それでも、事業承継というタイミング、若い世代との新しい接点を作るという目的を考えれば、一定のインパクトが必要でした。議論を重ねた末、にしりん様は変化への覚悟と、未来への期待を込めて新しいビジュアルを受け入れてくださいました。\u003C/span>\u003C/p>\n\u003Ch2>\u003Cb>閉店後の厨房から立ち上る湯気、湯気、湯気\u003C/b>\u003C/h2>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-21158\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/06/12181022/Adobe-Express-IMG_1483.gif\" alt=\"\" width=\"1080\" height=\"864\" />\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">プロジェクトの転換点となったのは、札幌市内2店舗で実施した撮影でした。ウェブサイトリニューアルのプロセスは、コンテンツ企画、デザインや動線設計、素材制作、そしてコーディングやシステム開発という流れで進みます。その中でもサイトの印象を左右する撮影は、クライアントとの協働作業です。これは両社の関係が最も深まる瞬間でもあります。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">開店前と閉店後という、店舗にとって最も忙しい時間帯。それでも、にしりん様のスタッフの皆さんは驚くほど協力的でした。何度も繰り返し、撮影のための動作をしてくださる。特に蕎麦を茹でるシーンは難しく、閉店後の厨房で店長に何度も蕎麦を茹でていただきました。\u003C/span>\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-21162\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/06/12181714/IMG_1490-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1920\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/06/12181714/IMG_1490-scaled.jpg 2560w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/06/12181714/IMG_1490-300x225.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/06/12181714/IMG_1490-1024x768.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/06/12181714/IMG_1490-768x576.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/06/12181714/IMG_1490-1536x1152.jpg 1536w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/06/12181714/IMG_1490-2048x1536.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" />\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">ウェブサイトに掲載されている、印象的な湯気が立ち上る動画。あの湯気を作るための工夫は、カメラマン、ディレクター、そして店舗のスタッフ、みんなで作り上げたものです。早朝から夜遅くまで続いた撮影は確かにハードでしたが、一つのビジュアルを共に創り上げる時間を共有することで、更にプロジェクトに一体感が生まれました。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">普段から「工夫を凝らし続ける」ことを実践しているカルチャーを持っている組織だからこそ、撮影という非日常の中でも、その姿勢は変わらなかったのだと思います。\u003C/span>\u003C/p>\n\u003Ch2>\u003Cb>晴れの日も、ハレの日も、たぶん明日も\u003C/b>\u003C/h2>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-21140\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/06/12170617/d70731a82a589ea78d2a9a1eedd8f00f.gif\" alt=\"\" width=\"1452\" height=\"924\" />\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">新しいウェブサイトのトップページには、こんなキャッチコピーが掲げられています。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-size: 14pt;\">\u003Cspan style=\"font-weight: 400;\">晴れの日も\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">ハレの日も\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">たぶん明日も\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">ごまそば八雲\u003C/span>\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">ハレの日もケの日も、シーンやシチュエーションを選ばない。ひとりでも、家族でも、友人でも、仕事仲間でも。肩肘張らずに、いつでも気軽に立ち寄れる場所。それが八雲の目指す店づくりです。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">「たぶん」という曖昧さは、約束や義務ではなく、自然な選択としての八雲を表しています。特別な理由がなくても、ふと足が向く場所。それが、八雲らしさなのです。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">サイト公開後、にしりん様からは「とてもカッコいい」「自分たちのウェブサイトとは思えないくらいオシャレ」という声をいただきました。特にトップアニメーションの雲が晴れて蕎麦を茹でる動画が現れる演出には、ストーリー性を感じてもらえたようです。また、歴史を振り返るコンテンツについては、「所属している会社の成り立ちを知れて良かった」という社内からの声もありました。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">「店長たちのおすすめ」というコーナーでは、おすすめ商品だけでなく、おすすめの食べ方にまで言及しています。各店舗が独自に凝らしている工夫を、デジタル上でも表現する試み。これもまた、八雲らしさを伝えるための仕掛けです。\u003C/span>\u003C/p>\n\u003Ch2>\u003Cb>良いコミュニケーションが、良いウェブサイトを作る\u003C/b>\u003C/h2>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-21154\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/06/12175718/IMG_3725-scaled.jpeg\" alt=\"\" width=\"2560\" height=\"1920\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/06/12175718/IMG_3725-scaled.jpeg 2560w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/06/12175718/IMG_3725-300x225.jpeg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/06/12175718/IMG_3725-1024x768.jpeg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/06/12175718/IMG_3725-768x576.jpeg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/06/12175718/IMG_3725-1536x1152.jpeg 1536w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/06/12175718/IMG_3725-2048x1536.jpeg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" />\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">振り返ってみれば、にしりん様とのミーティングはいつも笑いが多く、良い意味で雑談が多かった印象があります。プロジェクトを進めるためのミーティングというよりも、お互いを深く理解し合い、何気ない会話や行間からクリエイティブを探っていく作業。それが心地よかったのです。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">担当ディレクター石塚のこだわりと、プロジェクトに対する愛。にしりん様からは「いつもアイデアフルでこだわりがあり、ミーティングでも話しやすい」という評価をいただきました。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">確かな技術や、魅力的なクリエイティブ、回遊しやすい動線設計。それらはもちろん重要です。しかし、その根底にあるのは、良いコミュニケーションであり、これこそが良いウェブサイトを作る基本になる。今回のプロジェクトを通じて、私たちは改めて実感することができました。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">そして、もう一つ。工夫をやめないこと。クライアントであるごまそば八雲が50年間実践してきたこの姿勢を、私たちも制作プロセスの中で体現できたからこそ、今回のウェブサイトは生まれたのだと思います。\u003C/span>\u003C/p>\n\u003Cp>約 10ヶ月に渡ったウェブサイトリニューアルプロジェクトを通して廣川社長からコメントをいただきました。\u003C/p>\n\u003Ch5>廣川社長のコメント\u003Cbr />\n\u003Cspan style=\"font-size: 12pt;\">Gear8様とのミーティングは要点が常に明確でわかりやすく、きめ細やかなフォローにも支えられて心強く感じておりました。私たちが大切にしてきた“八雲らしさ”を新たな視点で深く理解してくださり、自分たちでは言語化しきれなかった想いや価値まで丁寧にくみ上げ、ホームページに反映していただけたことに心より感謝しております。今回のリニューアルは、八雲の原点を振り返り、今後の未来を見つめ直す貴重な機会となりました。\u003C/span>\u003C/h5>\n\u003Ch2>\u003Cb>札幌のソウルフードへ\u003C/b>\u003C/h2>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-21110\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/06/12105558/DSC9643-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1707\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/06/12105558/DSC9643-scaled.jpg 2560w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/06/12105558/DSC9643-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/06/12105558/DSC9643-1024x683.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/06/12105558/DSC9643-768x512.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/06/12105558/DSC9643-1536x1024.jpg 1536w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/06/12105558/DSC9643-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" />\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">北海道は歴史的に様々な文化が混在するエリアです。それぞれの良さを上手に取り入れながら、豊かな食材を活かして美味しさをアップさせてきた場所。札幌発祥とされる「ごまそば」は、風味と健康効果の高いごまと蕎麦を掛け合わせた、独自の食文化です。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">八雲は、札幌の皆さんの健康に気を遣いながら、この文化を継承してきました。そして私たちGear8としても、札幌市民として、ごまそば八雲は街の風景の一つだと思っています。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">10年後、20年後。「札幌のソウルフードと言えば八雲」と呼ばれるようになっていたら。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">いつでも入れる蕎麦屋さんとして、この街のインフラであり続けてくれたら。それが、今回のウェブサイトリニューアルを通じて私たちが描く、未来の景色です。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">最後に、代表の廣川様、そして担当いただいた大橋様と山川様に、心から感謝を申し上げます。これからも、しっかりサポートしてまいります。\u003C/span>\u003C/p>\n","北海道で、地域に身近なそば屋として長年親しまれている「ごまそば八雲」の公式サイトをリニューアルしました。これまで看板制作などでご一緒してきたご縁からご相談をいただき、デザイン・設計・撮影・実装までを一…",{"self":2308,"collection":2311,"about":2313,"author":2315,"version-history":2317,"predecessor-version":2320,"acf:post":2324,"acf:attachment":2328,"wp:featuredmedia":2337,"wp:attachment":2340,"wp:term":2343,"curies":2352},[2309],{"href":2310},"https://cms.gggggggg.jp/wp-json/wp/v2/works/20020",[2312],{"href":1621},[2314],{"href":1624},[2316],{"embeddable":32,"href":121},[2318],{"count":617,"href":2319},"https://cms.gggggggg.jp/wp-json/wp/v2/works/20020/revisions",[2321],{"id":2322,"href":2323},21250,"https://cms.gggggggg.jp/wp-json/wp/v2/works/20020/revisions/21250",[2325,2326,2327],{"embeddable":32,"href":281},{"embeddable":32,"href":279},{"embeddable":32,"href":79},[2329,2331,2333,2335],{"embeddable":32,"href":2330},"https://cms.gggggggg.jp/wp-json/wp/v2/media/20039",{"embeddable":32,"href":2332},"https://cms.gggggggg.jp/wp-json/wp/v2/media/20038",{"embeddable":32,"href":2334},"https://cms.gggggggg.jp/wp-json/wp/v2/media/20031",{"embeddable":32,"href":2336},"https://cms.gggggggg.jp/wp-json/wp/v2/media/20030",[2338],{"embeddable":32,"href":2339},"https://cms.gggggggg.jp/wp-json/wp/v2/media/20029",[2341],{"href":2342},"https://cms.gggggggg.jp/wp-json/wp/v2/media?parent=20020",[2344,2346,2348,2350],{"taxonomy":1651,"embeddable":32,"href":2345},"https://cms.gggggggg.jp/wp-json/wp/v2/works_tag?post=20020",{"taxonomy":1654,"embeddable":32,"href":2347},"https://cms.gggggggg.jp/wp-json/wp/v2/works_lang?post=20020",{"taxonomy":11,"embeddable":32,"href":2349},"https://cms.gggggggg.jp/wp-json/wp/v2/works_job?post=20020",{"taxonomy":1659,"embeddable":32,"href":2351},"https://cms.gggggggg.jp/wp-json/wp/v2/works_color?post=20020",[2353],{"name":30,"href":31,"templated":32},{"author":2355,"acf:post":2364,"acf:attachment":2415,"wp:featuredmedia":2744,"wp:term":2829},[2356],{"id":92,"name":1666,"url":7,"description":7,"link":1667,"slug":1666,"avatar_urls":2357,"acf":2358,"_links":2359},{"24":1669,"48":1670,"96":1671},[],{"self":2360,"collection":2362},[2361],{"href":121},[2363],{"href":1678},[2365,2367,2391],{"code":463,"message":464,"data":2366},{"status":466},{"id":237,"date":420,"slug":248,"type":89,"link":421,"title":2368,"author":92,"featured_media":423,"member_rest_animal_icon":249,"member_rest_animal_fore":424,"member_rest_animal_back":425,"acf":2369,"_links":2372},{"rendered":247},{"position":427,"img_thumb":428,"img_fore":429,"img_back":430,"icon_animal":431,"animal_name":432,"color_name":433,"color_rgb":434,"recommend":2370,"radio":2371,"hidden":109},{"recommend_h":106,"recommend_txt":436},{"radio_h":7,"radio_desc":7,"radio_url":7},{"self":2373,"collection":2375,"about":2377,"author":2379,"version-history":2381,"predecessor-version":2383,"wp:featuredmedia":2385,"wp:attachment":2387,"curies":2389},[2374],{"href":279},[2376],{"href":115},[2378],{"href":118},[2380],{"embeddable":32,"href":121},[2382],{"count":319,"href":449},[2384],{"id":452,"href":453},[2386],{"embeddable":32,"href":456},[2388],{"href":459},[2390],{"name":30,"href":31,"templated":32},{"id":46,"date":183,"slug":52,"type":89,"link":184,"title":2392,"author":92,"featured_media":186,"member_rest_animal_icon":53,"member_rest_animal_fore":187,"member_rest_animal_back":188,"acf":2393,"_links":2396},{"rendered":51},{"position":190,"img_thumb":191,"img_fore":192,"img_back":193,"icon_animal":194,"animal_name":195,"color_name":196,"color_rgb":197,"recommend":2394,"radio":2395,"hidden":109},{"recommend_h":106,"recommend_txt":7},{"radio_h":7,"radio_desc":7,"radio_url":7},{"self":2397,"collection":2399,"about":2401,"author":2403,"version-history":2405,"predecessor-version":2407,"wp:featuredmedia":2409,"wp:attachment":2411,"curies":2413},[2398],{"href":79},[2400],{"href":115},[2402],{"href":118},[2404],{"embeddable":32,"href":121},[2406],{"count":211,"href":212},[2408],{"id":215,"href":216},[2410],{"embeddable":32,"href":219},[2412],{"href":222},[2414],{"name":30,"href":31,"templated":32},[2416,2503,2591,2668],{"id":2261,"date":2417,"slug":2418,"type":1756,"link":2419,"title":2420,"author":92,"acf":2422,"caption":2423,"alt_text":7,"media_type":1762,"mime_type":1763,"media_details":2424,"source_url":2303,"_links":2491},"2025-06-27T15:13:07","%e3%82%b9%e3%82%af%e3%83%aa%e3%83%bc%e3%83%b3%e3%82%b7%e3%83%a7%e3%83%83%e3%83%88-2025-06-27-15-13-02","https://cms.gggggggg.jp/works/goma-soba-yagumo/%e3%82%b9%e3%82%af%e3%83%aa%e3%83%bc%e3%83%b3%e3%82%b7%e3%83%a7%e3%83%83%e3%83%88-2025-06-27-15-13-02/",{"rendered":2421},"スクリーンショット 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