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Times","https://prtimes.jp/main/html/rd/p/000000036.000060953.html",[2002,2003],17810,17811,"カンボジアの夢と希望と勇気の象徴へ、ANGKOR TIGER FCオフィシャルサイトプロジェクト",18367,"\u003Ch2 data-pm-slice=\"1 1 []\">カンボジアのサッカーシーンを変える\u003C/h2>\r\n\u003Cimg class=\"aligncenter size-large wp-image-18359\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/11/12164651/477020712_941474168093594_3224029246730878002_n-1024x732.jpg\" alt=\"\" width=\"1024\" height=\"732\" />\r\n\u003Cp data-pm-slice=\"1 1 []\">2024年、GEAR8はカンボジア・プレミアリーグに所属する「Angkor Tiger FC」とパートナーシップを結び、新たなホームスタジアム「Akihiro Kato Stadium」の公式サイトを制作しました。このプロジェクトは、単なるマーケティングのためではなく、スポーツを通じてローカルコミュニティとデジタルを結びつける新たな機会を生み出すことを目的としています。\u003C/p>\r\nこれまでAngkor Tiger FCのホームであるシェムリアップにはナイター対応のスタジアムがなく、ホームサポーターとリアルにつながる機会は限られていました。今回のホームスタジアム建設によって、より多くのファンが集まり、サッカーを通じて地域がひとつとなる大きな転換点となりました。\r\n\u003Ch2 data-pm-slice=\"1 1 []\">プロジェクトの背景\u003C/h2>\r\n\u003Cimg class=\"aligncenter size-large wp-image-18360\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/11/12164813/477001821_942063511367993_602042276176639658_n-1024x732.jpg\" alt=\"\" width=\"1024\" height=\"732\" />\r\n\u003Cp data-pm-slice=\"1 1 []\">Angkor Tiger FCの新しいホームスタジアムが誕生するにあたり、カンボジア国内のファンのみならず、シェムリアップには世界中から観光客が訪れます、そういった旅行者や外国人にもスムーズにスタジアム関連の情報を届けるため、多言語対応の公式サイトが必要でした。また、試合のスケジュールやチケット販売、アクセス情報、さらにはシェムリアップの観光情報まで、ワンストップで提供できるプラットフォームを構築することを目指しました。\u003C/p>\r\n\r\n\u003Ch2 data-pm-slice=\"1 1 []\">スタジアムの熱狂とANGKOR TIGER FCの強さを表現\u003C/h2>\r\n\u003Cimg class=\"aligncenter size-large wp-image-18361\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/11/12165111/20240927T091406768.att_.8F66CC55-E654-4847-B8FC-9CFFC2D932D2-1024x682.jpg\" alt=\"\" width=\"1024\" height=\"682\" />\r\n\u003Cp data-pm-slice=\"1 1 []\">デザイン面では、Angkor Tiger FCのアイコニックな虎をモチーフにし、ダイナミックで躍動感あふれるビジュアルを採用しました。1ページ構成のロングページデザインとアニメーションを組み合わせることで、ユーザーがページをスクロールするたびにスタジアムで感じるような熱気と高揚感を得られるアニメーションを実装しました。\u003C/p>\r\n機能面では、試合スケジュールやチケット情報、グッズ情報を簡単に閲覧できる設計を採用しました。さらに、日本語、英語、クメール語の3言語に対応し、カンボジア国内外の多様なファンがストレスなく情報を取得できる環境を整えました。\r\n\u003Ch2 data-pm-slice=\"1 1 []\">スタジアムから始まるまちづくり\u003C/h2>\r\n\u003Cimg class=\"aligncenter size-large wp-image-18362\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/11/12165426/1708931957941-1024x768.jpeg\" alt=\"\" width=\"1024\" height=\"768\" />\r\n\u003Cp data-pm-slice=\"1 1 []\">スタジアムは単なる試合会場ではなく、地域社会の発展に寄与するハブとしての役割を果たすことができます。Angkor Tiger FCでは地元企業や外資との連携を通じて、シェムリアップの街全体の経済活性化にも貢献するためスタジアムを中心としたまちづくりも進めています。\u003C/p>\r\nカンボジアの夢と希望を象徴するこのスタジアムプロジェクトに携わることができたことは、GEAR8にとっても非常に意義のある経験となりました。\r\nまだ夢は始まったばかり。これからもGEAR8はAngkor Tiger FCを応援し続けます。",[617,1053],{"id":2009,"slug":2010,"title":2011,"thumbnail":2012},17960,"sumitas","SUMiTAS 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ウェブサイトリニューアル","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/01/09105635/camup.jpg",[2019,2020],{"id":617,"slug":622,"name":621,"icon":623},{"id":1053,"slug":1065,"name":1064,"icon":1066},[2022,2023,2026],{"slug":1572,"name":1573},{"slug":2024,"name":2025},"singlepage-website","シングルページサイト",{"slug":40,"name":1581},[2028,2029],{"slug":1587,"name":1588},{"slug":2030,"name":2031},"english","英語",[2033],{"slug":10,"name":9},{"year":2035,"month":2036,"day":2037},"2024","12","15",[2039,2041],{"src":2040},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/11/15142334/Angkor-Tiger-FC-Official-Stadium-Website-11-08-2024_10_50_AM.png",{"src":2042},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/11/15142338/Angkor-Tiger-FC-Official-Stadium-Website-11-08-2024_10_52_AM.png",[],"\u003Ch2 data-pm-slice=\"1 1 []\">カンボジアのサッカーシーンを変える\u003C/h2>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-18359\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/11/12164651/477020712_941474168093594_3224029246730878002_n-1024x732.jpg\" alt=\"\" width=\"1024\" height=\"732\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/11/12164651/477020712_941474168093594_3224029246730878002_n-1024x732.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/11/12164651/477020712_941474168093594_3224029246730878002_n-300x214.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/11/12164651/477020712_941474168093594_3224029246730878002_n-768x549.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/11/12164651/477020712_941474168093594_3224029246730878002_n-1536x1097.jpg 1536w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/11/12164651/477020712_941474168093594_3224029246730878002_n.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp data-pm-slice=\"1 1 []\">2024年、GEAR8はカンボジア・プレミアリーグに所属する「Angkor Tiger FC」とパートナーシップを結び、新たなホームスタジアム「Akihiro Kato Stadium」の公式サイトを制作しました。このプロジェクトは、単なるマーケティングのためではなく、スポーツを通じてローカルコミュニティとデジタルを結びつける新たな機会を生み出すことを目的としています。\u003C/p>\n\u003Cp>これまでAngkor Tiger FCのホームであるシェムリアップにはナイター対応のスタジアムがなく、ホームサポーターとリアルにつながる機会は限られていました。今回のホームスタジアム建設によって、より多くのファンが集まり、サッカーを通じて地域がひとつとなる大きな転換点となりました。\u003C/p>\n\u003Ch2 data-pm-slice=\"1 1 []\">プロジェクトの背景\u003C/h2>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-18360\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/11/12164813/477001821_942063511367993_602042276176639658_n-1024x732.jpg\" alt=\"\" width=\"1024\" height=\"732\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/11/12164813/477001821_942063511367993_602042276176639658_n-1024x732.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/11/12164813/477001821_942063511367993_602042276176639658_n-300x214.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/11/12164813/477001821_942063511367993_602042276176639658_n-768x549.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/11/12164813/477001821_942063511367993_602042276176639658_n-1536x1097.jpg 1536w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/11/12164813/477001821_942063511367993_602042276176639658_n.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp data-pm-slice=\"1 1 []\">Angkor Tiger FCの新しいホームスタジアムが誕生するにあたり、カンボジア国内のファンのみならず、シェムリアップには世界中から観光客が訪れます、そういった旅行者や外国人にもスムーズにスタジアム関連の情報を届けるため、多言語対応の公式サイトが必要でした。また、試合のスケジュールやチケット販売、アクセス情報、さらにはシェムリアップの観光情報まで、ワンストップで提供できるプラットフォームを構築することを目指しました。\u003C/p>\n\u003Ch2 data-pm-slice=\"1 1 []\">スタジアムの熱狂とANGKOR TIGER FCの強さを表現\u003C/h2>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-18361\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/11/12165111/20240927T091406768.att_.8F66CC55-E654-4847-B8FC-9CFFC2D932D2-1024x682.jpg\" alt=\"\" width=\"1024\" height=\"682\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/11/12165111/20240927T091406768.att_.8F66CC55-E654-4847-B8FC-9CFFC2D932D2-1024x682.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/11/12165111/20240927T091406768.att_.8F66CC55-E654-4847-B8FC-9CFFC2D932D2-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/11/12165111/20240927T091406768.att_.8F66CC55-E654-4847-B8FC-9CFFC2D932D2-768x512.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/11/12165111/20240927T091406768.att_.8F66CC55-E654-4847-B8FC-9CFFC2D932D2.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp data-pm-slice=\"1 1 []\">デザイン面では、Angkor Tiger FCのアイコニックな虎をモチーフにし、ダイナミックで躍動感あふれるビジュアルを採用しました。1ページ構成のロングページデザインとアニメーションを組み合わせることで、ユーザーがページをスクロールするたびにスタジアムで感じるような熱気と高揚感を得られるアニメーションを実装しました。\u003C/p>\n\u003Cp>機能面では、試合スケジュールやチケット情報、グッズ情報を簡単に閲覧できる設計を採用しました。さらに、日本語、英語、クメール語の3言語に対応し、カンボジア国内外の多様なファンがストレスなく情報を取得できる環境を整えました。\u003C/p>\n\u003Ch2 data-pm-slice=\"1 1 []\">スタジアムから始まるまちづくり\u003C/h2>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-18362\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/11/12165426/1708931957941-1024x768.jpeg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/11/12165426/1708931957941-1024x768.jpeg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/11/12165426/1708931957941-300x225.jpeg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/11/12165426/1708931957941-768x576.jpeg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/11/12165426/1708931957941.jpeg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp data-pm-slice=\"1 1 []\">スタジアムは単なる試合会場ではなく、地域社会の発展に寄与するハブとしての役割を果たすことができます。Angkor Tiger FCでは地元企業や外資との連携を通じて、シェムリアップの街全体の経済活性化にも貢献するためスタジアムを中心としたまちづくりも進めています。\u003C/p>\n\u003Cp>カンボジアの夢と希望を象徴するこのスタジアムプロジェクトに携わることができたことは、GEAR8にとっても非常に意義のある経験となりました。\u003Cbr />\nまだ夢は始まったばかり。これからもGEAR8はAngkor Tiger FCを応援し続けます。\u003C/p>\n","アンコール・タイガーFCは、カンボジア全土で高い人気を誇るクラブでCambodian Premier 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ウェブサイトリニューアル",{"rendered":2503,"protected":109},"\n\u003Cp>ホテルサンダルウッド様のウェブサイトをリニューアルさせていただきました。\u003Cbr>元のサイトも10年以上前の創業時にギアエイトで制作を担当しており、それ以来のリニューアルとなりました。\u003C/p>\n\n\n\n\u003Cp>島に来てのんびりと過ごして欲しいこと、お食事やお料理などの島宿の魅力を誠実に伝えたいといったオーナーの想いを受け取り、写真の質やコピー選定をはじめ、アニメーションの時間調整など細部まで丁寧に構成することで、宿の「温度感」を感じてもらえるようなウェブサイトに仕上げました。\u003Cbr>第一印象を左右するメインビジュアルは、3パターンの中からランダムで表示される仕掛けを施し、何度見てもワクワクするような工夫を仕込んでいます。\u003Cbr>また、耳でも島を感じていただけるようオリジナルのBGMも流れるようになっています。\u003C/p>\n\n\n\n\u003Cp>\u003C/p>\n",17027,[1538,1540,1984],[1544],[5],[46,1479,1547],{"client_info":2510,"credit":2513,"url":2514,"related":1554,"screenshot_list":2515,"is_story":32,"story_h":2518,"story_thumb":2519,"story":2520,"slider":7,"member_list":2521},{"client_name":2511,"introduction":2512},"ホテルサンダルウッド","ホテルサンダルウッドは、種子島宇宙センターに程近いエリアに、ひっそりと佇む温泉付きホテルです。自家農園で育てた無農薬野菜や、幻の地鶏インギー地鶏のお食事も楽しめます。","企画・設計　/　ディレクション　/　デザイン　/　マークアップ　/　JSアニメーション　/　コピー・ライティング　/　 撮影　/\r\nDirector：北川ふくみ、沖田千尋\r\nDesigner：髙橋優里菜　\r\nEngineer：ツクリテ小川保　\r\nPhotographer：石塚竣也","https://www.hotel-sandalwood.com/",[2516,2517],19175,19176,"宿泊体験を経て感じた空気感をパッキングしたウェブサイトへ - ホテルサンダルウッド",17292,"\u003Ch2>実像とWebのギャップを埋めるために\u003C/h2>\r\n\u003Cimg class=\"aligncenter size-large wp-image-17070\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/12094844/0C5A1442-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" />\r\n\r\n種子島にあるホテルサンダルウッド様のウェブサイトは、GEAR8が数十年前に制作したもので、それ以来大きなアップデートが行われておらず、実像とWebで乖離が生じていました。ちょうど今年、創業15周年を迎えるということでしたので、それを機に私たちからリニューアルのご提案をさせていただきました。\r\n\u003Cp class=\"p1\">また、業界的にもコロナ禍が落ち着き次のフェーズに差し掛かるというタイミングもあり、\u003Cspan class=\"s1\">“\u003C/span>選ばれる宿\u003Cspan class=\"s1\">”\u003C/span>として確立する必要がありました。\u003C/p>\r\n\r\n\u003Ch2>宿泊体験を経て宿を深く理解し再現する\u003C/h2>\r\n私たちには、お客様に提供できる8つの価値があります。その一つが「お客様のことを徹底的に調べます」という姿勢です。お客様の商品やサービスは可能な限り体験し、理解を深め、ウェブサイトの企画やデザインに反映させています。\r\n\r\n\u003Cimg class=\"aligncenter size-large wp-image-17063\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/11190918/0C5A0027-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" />\r\n\r\n今回も同様に、ホテルサンダルウッド様へお邪魔し、実際に宿泊させていただきました。これまでは距離が離れていたためZoomでやり取りしていましたが、宿泊体験を通して、画面越しでは捉えられなかったオーナー様の想いや、宿の温かさ、島時間を感じ取りながら、アイデアを膨らませることができました。\r\n\r\n\u003Cimg class=\"aligncenter size-large wp-image-17047\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/11183424/1Q2A3228-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" />\r\n\r\n滞在中は、ただ宿泊するだけでなく、お食事に使われる野菜の収穫や、お刺身になる魚の競りの現場にも同行させていただき、宿の裏側を学ぶことで、より深く理解することができました。\r\n\u003Ch2>島時間と空気感をパッキング\u003C/h2>\r\n\u003Cimg class=\"aligncenter size-large wp-image-17051\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/11184613/0C5A0453-1-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" />\r\n\r\n最も意識したのは、ゆったりと流れる「島時間」と宿の「空気感」です。\r\nそのため、華美なデザインやトリッキーな演出は控え、島と宿のそのままの魅力をたっぷりと感じてもらえるよう、お客様目線で撮影した写真や、細部にこだわったアニメーションのスピード感にこだわりました。\r\n\r\n例えば、五感の一つである「耳」でも島時間を感じてもらえるよう、BGMを取り入れています。BGMは任意でオン・オフが選べるようにし、「おもてなし」を再現。\r\nまた、マウスをホバーした際に水面が揺れるような「小さな遊び心」を取り入れ、視線を惹きつける工夫を盛り込んでいます。\r\n\r\n\u003Cimg src=\"https://i.gyazo.com/93f367b2862b5ee3c5d37f34e879eac3.png\" />\r\n\r\nメインビジュアルには、朝・昼・夕と時間帯によって表情が変わる種子島の広大な自然風景を採用しました。訪れるたびに異なる種子島の魅力を感じていただけるよう、3種類のビジュアルがランダムで表示される仕掛けを施しました。\r\n\r\n\u003Cimg class=\"aligncenter size-large wp-image-17045\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/11182550/761ab374073952e08beca84e38dd2ef2-1024x551.png\" alt=\"\" width=\"1024\" height=\"551\" />\r\n\u003Ch2>手書き要素と動きでメリハリを\u003C/h2>\r\n\u003Cimg class=\"aligncenter size-large wp-image-17052\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/11184625/IMG_5992-1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" />\r\n\r\n今回の制作では、デザイナーと何度もミーティングを重ね、ホテルのイメージを共有しながらデザインとアニメーションを調整していきました。縦に長いページの構成となったため、ファーストビューで何を見せ、どこで手を止めてもらうかを考えながら、デザインとアニメーションのバランスをとりました。\r\n\r\n特に、デザイナー直筆の手描きイラストや、看板犬のロッタちゃんとルイくんを切り抜き、少し動きを加えるなど、小さな仕掛けを盛り込み、ページ全体にメリハリをつけました。\r\n\r\n\u003Cimg src=\"https://i.gyazo.com/0a09e4c43ac40bdfc9bf313cf17c115e.png\" />\r\n\u003Ch2>長く愛されるウェブサイトへ\u003C/h2>\r\n15周年のタイミングでのお披露目には間に合いませんでしたが、これから長く使っていただけるウェブサイトとして、少しずつ手を加えながら一緒に育てていきたいと思っています。\r\nとても素敵なホテルですので、ぜひ一度足を運んでみてください。ありがとうございました。",[747,235,1052],{"id":2523,"slug":2524,"title":2525,"thumbnail":2526},16930,"hokkaido-ccbc","北海道コカ･コーラボトリング株式会社 コーポレートサイトリニューアル","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/02144500/hccb-main.jpg",{"id":2528,"slug":2529,"title":2530,"thumbnail":2531},17283,"yamatoya100th","yamatoya 100周年記念ムービー","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/27002838/yamatoya.jpg",[2533,2534],{"id":747,"slug":755,"name":754,"icon":756},{"id":1052,"slug":1061,"name":1060,"icon":1062},[2536,2537,2538],{"slug":1572,"name":1573},{"slug":1578,"name":1579},{"slug":2024,"name":2025},[2540],{"slug":1587,"name":1588},[2542],{"slug":10,"name":9},{"year":2035,"month":2544,"day":2545},"09","05",[2547,2549],{"src":2548},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/12091130/sandalwood_capture01.png",{"src":2550},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/12091139/sandalwood_capture02.png",[],"\u003Ch2>実像とWebのギャップを埋めるために\u003C/h2>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-17070\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/12094844/0C5A1442-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/12094844/0C5A1442-1024x683.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/12094844/0C5A1442-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/12094844/0C5A1442-768x512.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/12094844/0C5A1442-1536x1024.jpg 1536w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/12094844/0C5A1442-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp>種子島にあるホテルサンダルウッド様のウェブサイトは、GEAR8が数十年前に制作したもので、それ以来大きなアップデートが行われておらず、実像とWebで乖離が生じていました。ちょうど今年、創業15周年を迎えるということでしたので、それを機に私たちからリニューアルのご提案をさせていただきました。\u003C/p>\n\u003Cp class=\"p1\">また、業界的にもコロナ禍が落ち着き次のフェーズに差し掛かるというタイミングもあり、\u003Cspan class=\"s1\">“\u003C/span>選ばれる宿\u003Cspan class=\"s1\">”\u003C/span>として確立する必要がありました。\u003C/p>\n\u003Ch2>宿泊体験を経て宿を深く理解し再現する\u003C/h2>\n\u003Cp>私たちには、お客様に提供できる8つの価値があります。その一つが「お客様のことを徹底的に調べます」という姿勢です。お客様の商品やサービスは可能な限り体験し、理解を深め、ウェブサイトの企画やデザインに反映させています。\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-17063\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/11190918/0C5A0027-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/11190918/0C5A0027-1024x683.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/11190918/0C5A0027-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/11190918/0C5A0027-768x512.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/11190918/0C5A0027-1536x1024.jpg 1536w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/11190918/0C5A0027-2048x1366.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp>今回も同様に、ホテルサンダルウッド様へお邪魔し、実際に宿泊させていただきました。これまでは距離が離れていたためZoomでやり取りしていましたが、宿泊体験を通して、画面越しでは捉えられなかったオーナー様の想いや、宿の温かさ、島時間を感じ取りながら、アイデアを膨らませることができました。\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-17047\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/11183424/1Q2A3228-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/11183424/1Q2A3228-1024x683.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/11183424/1Q2A3228-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/11183424/1Q2A3228-768x512.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/11183424/1Q2A3228-1536x1024.jpg 1536w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/11183424/1Q2A3228-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp>滞在中は、ただ宿泊するだけでなく、お食事に使われる野菜の収穫や、お刺身になる魚の競りの現場にも同行させていただき、宿の裏側を学ぶことで、より深く理解することができました。\u003C/p>\n\u003Ch2>島時間と空気感をパッキング\u003C/h2>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-17051\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/11184613/0C5A0453-1-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/11184613/0C5A0453-1-1024x683.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/11184613/0C5A0453-1-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/11184613/0C5A0453-1-768x512.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/11184613/0C5A0453-1-1536x1024.jpg 1536w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/11184613/0C5A0453-1-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp>最も意識したのは、ゆったりと流れる「島時間」と宿の「空気感」です。\u003Cbr />\nそのため、華美なデザインやトリッキーな演出は控え、島と宿のそのままの魅力をたっぷりと感じてもらえるよう、お客様目線で撮影した写真や、細部にこだわったアニメーションのスピード感にこだわりました。\u003C/p>\n\u003Cp>例えば、五感の一つである「耳」でも島時間を感じてもらえるよう、BGMを取り入れています。BGMは任意でオン・オフが選べるようにし、「おもてなし」を再現。\u003Cbr />\nまた、マウスをホバーした際に水面が揺れるような「小さな遊び心」を取り入れ、視線を惹きつける工夫を盛り込んでいます。\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" src=\"https://i.gyazo.com/93f367b2862b5ee3c5d37f34e879eac3.png\" />\u003C/p>\n\u003Cp>メインビジュアルには、朝・昼・夕と時間帯によって表情が変わる種子島の広大な自然風景を採用しました。訪れるたびに異なる種子島の魅力を感じていただけるよう、3種類のビジュアルがランダムで表示される仕掛けを施しました。\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-17045\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/11182550/761ab374073952e08beca84e38dd2ef2-1024x551.png\" alt=\"\" width=\"1024\" height=\"551\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/11182550/761ab374073952e08beca84e38dd2ef2-1024x551.png 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/11182550/761ab374073952e08beca84e38dd2ef2-300x161.png 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/11182550/761ab374073952e08beca84e38dd2ef2-768x413.png 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/11182550/761ab374073952e08beca84e38dd2ef2.png 1106w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Ch2>手書き要素と動きでメリハリを\u003C/h2>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-17052\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/11184625/IMG_5992-1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/11184625/IMG_5992-1024x768.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/11184625/IMG_5992-300x225.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/11184625/IMG_5992-768x576.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/11184625/IMG_5992-1536x1152.jpg 1536w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/09/11184625/IMG_5992-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp>今回の制作では、デザイナーと何度もミーティングを重ね、ホテルのイメージを共有しながらデザインとアニメーションを調整していきました。縦に長いページの構成となったため、ファーストビューで何を見せ、どこで手を止めてもらうかを考えながら、デザインとアニメーションのバランスをとりました。\u003C/p>\n\u003Cp>特に、デザイナー直筆の手描きイラストや、看板犬のロッタちゃんとルイくんを切り抜き、少し動きを加えるなど、小さな仕掛けを盛り込み、ページ全体にメリハリをつけました。\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" src=\"https://i.gyazo.com/0a09e4c43ac40bdfc9bf313cf17c115e.png\" />\u003C/p>\n\u003Ch2>長く愛されるウェブサイトへ\u003C/h2>\n\u003Cp>15周年のタイミングでのお披露目には間に合いませんでしたが、これから長く使っていただけるウェブサイトとして、少しずつ手を加えながら一緒に育てていきたいと思っています。\u003Cbr />\nとても素敵なホテルですので、ぜひ一度足を運んでみてください。ありがとうございました。\u003C/p>\n","ホテルサンダルウッド様のウェブサイトをリニューアルさせていただきました。元のサイトも10年以上前の創業時にギアエイトで制作を担当しており、それ以来のリニューアルとなりました。 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class=\"wp-block-image\">\u003Cimg alt=\"\"/>\u003C/figure>\n\n\n\n\u003Cfigure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex\">\u003C/figure>\n",16704,[1538,3021,1984],135,[3023],66,[5],[2566,1221],{"client_info":3027,"credit":3030,"url":3031,"related":1554,"screenshot_list":3032,"is_story":32,"story_h":3035,"story_thumb":3036,"story":3037,"slider":7,"member_list":3038},{"client_name":3028,"introduction":3029},"北海道コンサドーレ札幌","札幌市を中心とする北海道をホームタウンとする、日本プロサッカーリーグに加盟するJ1所属のプロサッカークラブです。\r\n","企画・設計　/　ディレクション　/　デザイン　/　マークアップ　/　CMS","https://global.consadole-sapporo.jp/",[3033,3034],16691,16692,"サッカーを通じてタイと北海道をもっと身近に。- 北海道コンサドーレ札幌グローバルサイト",17329,"\u003Ch2>\u003Cb>きっかけはタイでの出会いから\u003C/b>\u003C/h2>\r\n\u003Cimg class=\"aligncenter size-full wp-image-17330\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/01160523/44169a105b420ce63ab8fafa20009051.png\" alt=\"\" width=\"872\" height=\"575\" />\r\n\r\n\u003Cspan style=\"font-weight: 400;\">このプロジェクトの始まりは、北海道コンサドーレ札幌の元選手であり、現在は同クラブの社員として活躍されている横野純貴さんとの出会いに遡ります。2016年、GEAR8がタイ法人を設立した当時、横野さんはバンコクFCに所属しており、北海道に縁のある者同士としてご紹介をいただき、お食事を共にする機会がありました。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">その後も、試合を観戦したり、お食事をご一緒したりと、横野さんと交流を続けさせていただきましたが、横野さんがバンコクFCを離れた後は、主にSNSを通じて活躍を拝見させていただくような関係が続いていました。\u003C/span>\r\n\u003Ch2>\u003Cb>元選手として初の株式会社コンサドーレの社員へ\u003C/b>\u003C/h2>\r\n\u003Cimg class=\"aligncenter size-large wp-image-17383\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/03140032/d4bc19e1-fe22-4051-b860-a33ff104ddb2-1024x611.jpeg\" alt=\"\" width=\"1024\" height=\"611\" />\r\n\r\n\u003Cspan style=\"font-weight: 400;\">その後、横野さんが現役を引退し、北海道コンサドーレ札幌の社員となったことをきっかけにご連絡をいただき、弊社にご訪問いただく機会がありました。8年ぶりの再会でしたので、昔話に花が咲きましたが、主な話の内容は「これからの挑戦」についてでした。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">横野さんは、これまで日本、タイでの選手としてのキャリアを活かしながら、北海道コンサドーレ札幌の一員として様々な新しい取り組みを進めたいと話していただきました。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">その中でも特に、選手時代にプレーしていたタイとの関係を、クラブとしてさらに強化していきたいという思いがあり、タイに現地法人を持つGEAR8と一緒に何か出来ることがあるのではないかとご相談をいただきました。\u003C/span>\r\n\u003Ch2>\u003Cb>サッカーと北海道はタイで人気のコンテンツ\u003C/b>\u003C/h2>\r\n\u003Cspan style=\"font-weight: 400;\">タイにおけるサッカー人気は非常に高く、ニールセンが2018年に実施した調査によると、「非常に関心がある」「関心がある」人の割合は78%にも達し、世界で2番目の高い数字を記録しています。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">国民全体がサッカーへの強い関心を持っている国といえます。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">また、北海道もタイ人にとって非常に魅力的な観光地で、2022年、2023年と2年連続で「タイ人に人気の都道府県ランキング」で北海道が1位を獲得しており高い評価を得ています。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">北海道コンサドーレ札幌は過去にタイサッカー界のスター、チャナティップ選手が所属しており、現在もタイ代表に選ばれているスパチョーク選手が在籍していることもあり、タイ国内でのクラブ認知度は60%に達しています。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">これらの背景を踏まえ、今回のプロジェクトでは、タイ人観光客に向けたサッカー観戦の新しい楽しみ方を提案することにしました。\u003C/span>\r\n\u003Ch2>サッカー観戦だけではない、札幌の観光の楽しみ方の提案\u003C/h2>\r\n\u003Cimg class=\"aligncenter size-large wp-image-17332\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/01161009/sp-1024x835.jpg\" alt=\"\" width=\"1024\" height=\"835\" />\r\n\r\n\u003Cspan style=\"font-weight: 400;\">ウェブサイトでは、サッカー観戦を北海道観光の一環として楽しんでもらうために、ドームでの観戦だけでなく、札幌観光の楽しみ方や試合がない日の練習見学の情報も提供しています。また、タイ人デザイナーの協力を得て、ウェブサイトにマッチしたフォントを使用するなど、デザインにもこだわりました。\u003C/span>\r\n\r\n今回採用したPrompt Fontは、タイ文字の特徴でもある丸のないサンセリフフォントで全体的にすっきりとした印象があり、雑誌、新聞、ポスター、ウェブなどに適したフォントと言われています。\r\n\r\nまたPrompt Fontは中性的な印象も持ち合わせおり、性別や年齢を問わず多様なサッカーファンにとって読みやすいフォントであると同時に、北海道コンサドーレ札幌が持つ情熱や俊敏さ力強さも感じさせるフォントであることから採用いたしました。\r\n\u003Ch2>\u003Cstrong>サッカーを通じて、北海道とタイがもっと身近に\u003C/strong>\u003C/h2>\r\n\u003Cimg class=\"aligncenter size-large wp-image-17344\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/01163446/454609935_1010738881061883_1616175687230272378_n-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" />\r\n\r\n\u003Cspan style=\"font-weight: 400;\">今回のプロジェクトはタイと北海道への理解と愛情があるGEAR8と北海道コンサドーレ札幌さまならではのプロジェクトとなったのではないかと思っています。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">このプロジェクトを通じて、北海道とタイの距離がさらに近づきサッカーを通じて、絆が深まり、多くのタイ人観光客が北海道でのサッカー観戦を楽しんでくれることを期待しています！\u003C/span>\r\n\r\n ",[617,1051,1053,1230,237],{"id":3040,"slug":3041,"title":3042,"thumbnail":3043},16589,"kawamoto-pamphlet","川本鉄工所 会社案内","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/12112249/kawamoto-tekko_pamphlet.jpg",{"id":3045,"slug":3046,"title":3047,"thumbnail":3048},16821,"naganuma-vegin","ながぬま農業組合 クラフトジン デザイン","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/08/20175209/naganuma02.jpg",[3050,3051,3052,3053,3054],{"id":617,"slug":622,"name":621,"icon":623},{"id":1051,"slug":1057,"name":1056,"icon":1058},{"id":1053,"slug":1065,"name":1064,"icon":1066},{"id":1230,"slug":1236,"name":1235,"icon":1237},{"id":237,"slug":251,"name":250,"icon":252},[3056,3057,3060],{"slug":1572,"name":1573},{"slug":3058,"name":3059},"inbound","インバウンド",{"slug":2024,"name":2025},[3062],{"slug":3063,"name":3064},"thai","タイ語",[3066],{"slug":10,"name":9},{"year":2035,"month":3068,"day":3069},"07","24",[3071,3073],{"src":3072},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/24114110/01_consadole.jpg",{"src":3074},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/24114112/02_consadole.jpg",[],"\u003Ch2>\u003Cb>きっかけはタイでの出会いから\u003C/b>\u003C/h2>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-17330\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/01160523/44169a105b420ce63ab8fafa20009051.png\" alt=\"\" width=\"872\" height=\"575\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/01160523/44169a105b420ce63ab8fafa20009051.png 872w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/01160523/44169a105b420ce63ab8fafa20009051-300x198.png 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/01160523/44169a105b420ce63ab8fafa20009051-768x506.png 768w\" sizes=\"(max-width: 872px) 100vw, 872px\" />\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">このプロジェクトの始まりは、北海道コンサドーレ札幌の元選手であり、現在は同クラブの社員として活躍されている横野純貴さんとの出会いに遡ります。2016年、GEAR8がタイ法人を設立した当時、横野さんはバンコクFCに所属しており、北海道に縁のある者同士としてご紹介をいただき、お食事を共にする機会がありました。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">その後も、試合を観戦したり、お食事をご一緒したりと、横野さんと交流を続けさせていただきましたが、横野さんがバンコクFCを離れた後は、主にSNSを通じて活躍を拝見させていただくような関係が続いていました。\u003C/span>\u003C/p>\n\u003Ch2>\u003Cb>元選手として初の株式会社コンサドーレの社員へ\u003C/b>\u003C/h2>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-17383\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/03140032/d4bc19e1-fe22-4051-b860-a33ff104ddb2-1024x611.jpeg\" alt=\"\" width=\"1024\" height=\"611\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/03140032/d4bc19e1-fe22-4051-b860-a33ff104ddb2-1024x611.jpeg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/03140032/d4bc19e1-fe22-4051-b860-a33ff104ddb2-300x179.jpeg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/03140032/d4bc19e1-fe22-4051-b860-a33ff104ddb2-768x458.jpeg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/03140032/d4bc19e1-fe22-4051-b860-a33ff104ddb2.jpeg 1163w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">その後、横野さんが現役を引退し、北海道コンサドーレ札幌の社員となったことをきっかけにご連絡をいただき、弊社にご訪問いただく機会がありました。8年ぶりの再会でしたので、昔話に花が咲きましたが、主な話の内容は「これからの挑戦」についてでした。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">横野さんは、これまで日本、タイでの選手としてのキャリアを活かしながら、北海道コンサドーレ札幌の一員として様々な新しい取り組みを進めたいと話していただきました。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">その中でも特に、選手時代にプレーしていたタイとの関係を、クラブとしてさらに強化していきたいという思いがあり、タイに現地法人を持つGEAR8と一緒に何か出来ることがあるのではないかとご相談をいただきました。\u003C/span>\u003C/p>\n\u003Ch2>\u003Cb>サッカーと北海道はタイで人気のコンテンツ\u003C/b>\u003C/h2>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">タイにおけるサッカー人気は非常に高く、ニールセンが2018年に実施した調査によると、「非常に関心がある」「関心がある」人の割合は78%にも達し、世界で2番目の高い数字を記録しています。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">国民全体がサッカーへの強い関心を持っている国といえます。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">また、北海道もタイ人にとって非常に魅力的な観光地で、2022年、2023年と2年連続で「タイ人に人気の都道府県ランキング」で北海道が1位を獲得しており高い評価を得ています。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">北海道コンサドーレ札幌は過去にタイサッカー界のスター、チャナティップ選手が所属しており、現在もタイ代表に選ばれているスパチョーク選手が在籍していることもあり、タイ国内でのクラブ認知度は60%に達しています。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">これらの背景を踏まえ、今回のプロジェクトでは、タイ人観光客に向けたサッカー観戦の新しい楽しみ方を提案することにしました。\u003C/span>\u003C/p>\n\u003Ch2>サッカー観戦だけではない、札幌の観光の楽しみ方の提案\u003C/h2>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-17332\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/01161009/sp-1024x835.jpg\" alt=\"\" width=\"1024\" height=\"835\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/01161009/sp-1024x835.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/01161009/sp-300x245.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/01161009/sp-768x626.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/01161009/sp-1536x1253.jpg 1536w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/01161009/sp.jpg 1704w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">ウェブサイトでは、サッカー観戦を北海道観光の一環として楽しんでもらうために、ドームでの観戦だけでなく、札幌観光の楽しみ方や試合がない日の練習見学の情報も提供しています。また、タイ人デザイナーの協力を得て、ウェブサイトにマッチしたフォントを使用するなど、デザインにもこだわりました。\u003C/span>\u003C/p>\n\u003Cp>今回採用したPrompt Fontは、タイ文字の特徴でもある丸のないサンセリフフォントで全体的にすっきりとした印象があり、雑誌、新聞、ポスター、ウェブなどに適したフォントと言われています。\u003C/p>\n\u003Cp>またPrompt Fontは中性的な印象も持ち合わせおり、性別や年齢を問わず多様なサッカーファンにとって読みやすいフォントであると同時に、北海道コンサドーレ札幌が持つ情熱や俊敏さ力強さも感じさせるフォントであることから採用いたしました。\u003C/p>\n\u003Ch2>\u003Cstrong>サッカーを通じて、北海道とタイがもっと身近に\u003C/strong>\u003C/h2>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-17344\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/01163446/454609935_1010738881061883_1616175687230272378_n-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/01163446/454609935_1010738881061883_1616175687230272378_n-1024x683.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/01163446/454609935_1010738881061883_1616175687230272378_n-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/01163446/454609935_1010738881061883_1616175687230272378_n-768x512.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/01163446/454609935_1010738881061883_1616175687230272378_n-1536x1024.jpg 1536w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2024/07/01163446/454609935_1010738881061883_1616175687230272378_n.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">今回のプロジェクトはタイと北海道への理解と愛情があるGEAR8と北海道コンサドーレ札幌さまならではのプロジェクトとなったのではないかと思っています。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">このプロジェクトを通じて、北海道とタイの距離がさらに近づきサッカーを通じて、絆が深まり、多くのタイ人観光客が北海道でのサッカー観戦を楽しんでくれることを期待しています！\u003C/span>\u003C/p>\n\u003Cp> \u003C/p>\n","2017年のチャナティップ選手、2022年スパチョーク選手の加入なども手伝い、タイ国内におけるコンサドーレ札幌のクラブ認知度は60％と高い割合で認知されています。 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