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晶仁、北川 ふくみ\r\nDesigner：高橋 大晴\r\nEngineer：ツクリテ 小川 保","https://www.ppi.jp/recruiting/",[3612,3613,3614,3615],22436,22442,22435,22443,"50年目の刷新、変わり続ける会社の未来を伝えるために",22534,"\u003Ch2>50年目の変革を伝えられないままになっていた\u003C/h2>\r\n\u003Cspan style=\"font-weight: 400;\">インサイト様の現在のコーポレートサイトが誕生したのは約10年前で、それから会社は大きく変わっていました。事業領域は広がり、組織も進化していたにもかかわらず、ウェブサイトには旧オフィス時代の動画や写真が残り、上場企業としての信頼性という観点からも早急に対処が必要な状態でした。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">もう一つの大きな課題は、事業内容と言葉のずれです。サイト内には「ダイレクトマーケティング」や「プロモーション」といった旧来の呼称が散見されましたが、現在のインサイト様は顧客の課題解決に深く並走する「マーケティングパートナー」へと進化を遂げています。2025年の創業50周年を機に新たなパーパスやバリューが策定されましたが、それらはまだウェブサイトのどこにも反映されていませんでした。会社の「今」と「これから」を正しく届けるためには、サイト全体の刷新が不可欠でした。\u003C/span>\r\n\r\n\u003Cimg class=\"aligncenter size-full wp-image-22471\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/04/02153050/insight2.jpg\" alt=\"\" width=\"1600\" height=\"920\" />\r\n\r\n\u003Cspan style=\"font-size: 14pt;\">\u003Cspan style=\"font-size: 12pt;\">新たに策定されたビジョン、フィロソフィー、バリュー、事業領域\u003C/span>\u003C/span>\r\n\u003Ch2>知ってほしいこと、すべてを落とし込んだ採用サイト\u003C/h2>\r\nコーポレートサイトのリニューアルに先行して、まずは採用活動が活発化する時期にあわせた採用サイトのリニューアルを実施しました。\u003Cspan style=\"font-weight: 400;\">本来コーポレートサイトで展開する事業紹介やパーパスに基づく情報も、採用サイト上で求職者に届くかたちに落とし込みました。情報密度の高いサイトとなりましたが、画面の読み込み直しもストレスもなく内容を読み進められるよう、1ページ完結型に近い構造を採用しています。デザインコンセプトはフィロソフィーの言葉をそのまま採用した「Think Out x Challenge」。「思考の深さ」と「挑戦の姿勢」を軸にしたメインビジュアル、全体的にシャープな印象となるデザインとしています。\u003C/span>\r\n\r\n\u003Cimg class=\"aligncenter size-full wp-image-22473\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/04/02154245/main-insight-1.gif\" alt=\"\" width=\"1188\" height=\"720\" />\r\n\r\n\u003Cspan style=\"font-size: 14pt;\">\u003Cspan style=\"font-size: 12pt;\">ロゴマークをモチーフにしたメインビジュアルのアニメーション\u003C/span>\u003C/span>\r\n\u003Ch2>今のインサイトの空気感をやわらかく伝えるために\u003C/h2>\r\n\u003Cspan style=\"font-weight: 400;\">中でも注力したのは人事採用担当者による対談記事です。事業内容をなぞるだけでは伝えきれない組織の変化についてや、どのような思考・マインドの人がカルチャーマッチするのかについて、みずからの体験を通して語ることで、やわらかく会社の空気感まで感じてもらえるようになっています。その他にも、業務中のふとした表情を切り取った自然体のスタッフ写真をサイト内の随所に挿入し、視覚的にも雰囲気を感じてもらえるようにしています。\u003C/span>\r\n\r\n\u003Cimg class=\"aligncenter size-full wp-image-22470\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/04/02153047/insight3.jpg\" alt=\"\" width=\"1600\" height=\"920\" />\r\n\r\n\u003Cspan style=\"font-size: 14pt;\">\u003Cspan style=\"font-size: 12pt;\">取材撮影の様子と、公開された対談記事\u003C/span>\u003C/span>\r\n\u003Ch2>コーポレートサイトへの展開\u003C/h2>\r\n本プロジェクトは、単なるウェブサイトの作り替えではありません。インサイト様が50周年を機に策定された想いを、採用サイトというかたちでいち早く可視化し、求職者に届ける土台をつくるプロジェクトでした。現在進行中のコーポレートサイトのリニューアルも含め、これからもその歩みに伴走していきます。\r\n\r\n\u003Cimg class=\"aligncenter size-full wp-image-22474\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/04/02154532/insight1.jpg\" alt=\"\" width=\"1600\" height=\"920\" />\r\n\r\n会長にもご協力いただきながらの撮影\r\n\u003Ch4>ご担当者さまより\u003C/h4>\r\n私たちは総合広告会社ですので、普段から、企業様の依頼を受けてブランディングや販促のお手伝いをしております。しかし「美容師が自分で自分の髪を切ることができない」ように、自社のあるべき立ち姿をどうカタチにしていくべきか、客観性をもって自分たちで判断してくことは、実はとても難しい作業でもあります。\r\n\r\n機能としての採用サイトではなく、私たち「インサイト」をどう伝えていくべきか共に考えていくパートナーは、10数年来の仲であるGear8さんにしかお願いできない依頼だったと思います。普段とは違う依頼者という立場で、水野さん、北川さんの本質的でありながらも、常に楽しみながら考えていく純粋な判断姿勢に、改めて気づかされることも多く、貴重な時間でもありました。「あぁGear8がいてくれてよかった」これからも末長くお付き合いのほどよろしくお願いします。",[46,48],{"id":3621,"slug":3622,"title":3623,"thumbnail":3624},22376,"daiichikenko-ejima","第一建興江島株式会社 Webサイトリニューアル","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/03/29212901/ab8ba8a3cb57a9a31c5cc346a20c183f.png",{"id":2765,"slug":2766,"title":2767,"thumbnail":2768},[3627,3628],{"id":46,"slug":52,"name":51,"icon":53},{"id":48,"slug":60,"name":59,"icon":61},[3630,3631],{"slug":2775,"name":2776},{"slug":3632,"name":3633},"recruiting-website","採用サイト",[3635],{"slug":10,"name":9},[3637,3640],{"slug":3638,"name":3639},"digitalmedia","IT・テクノロジー",{"slug":2787,"name":2788},{"year":1584,"month":3642,"day":3643},"03","31",[3645,3647,3649,3651],{"src":3646},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/04/02112327/01.png",{"src":3648},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/04/02112945/04.png",{"src":3650},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/04/02112310/02.png",{"src":3652},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/04/02112949/03.png",[],"\u003Ch2>50年目の変革を伝えられないままになっていた\u003C/h2>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">インサイト様の現在のコーポレートサイトが誕生したのは約10年前で、それから会社は大きく変わっていました。事業領域は広がり、組織も進化していたにもかかわらず、ウェブサイトには旧オフィス時代の動画や写真が残り、上場企業としての信頼性という観点からも早急に対処が必要な状態でした。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">もう一つの大きな課題は、事業内容と言葉のずれです。サイト内には「ダイレクトマーケティング」や「プロモーション」といった旧来の呼称が散見されましたが、現在のインサイト様は顧客の課題解決に深く並走する「マーケティングパートナー」へと進化を遂げています。2025年の創業50周年を機に新たなパーパスやバリューが策定されましたが、それらはまだウェブサイトのどこにも反映されていませんでした。会社の「今」と「これから」を正しく届けるためには、サイト全体の刷新が不可欠でした。\u003C/span>\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-22471\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/04/02153050/insight2.jpg\" alt=\"\" width=\"1600\" height=\"920\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/04/02153050/insight2.jpg 1600w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/04/02153050/insight2-300x173.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/04/02153050/insight2-1024x589.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/04/02153050/insight2-768x442.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/04/02153050/insight2-1536x883.jpg 1536w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/04/02153050/insight2-366x210.jpg 366w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/04/02153050/insight2-1180x680.jpg 1180w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" />\u003C/p>\n\u003Cp>\u003Cspan style=\"font-size: 14pt;\">\u003Cspan style=\"font-size: 12pt;\">新たに策定されたビジョン、フィロソフィー、バリュー、事業領域\u003C/span>\u003C/span>\u003C/p>\n\u003Ch2>知ってほしいこと、すべてを落とし込んだ採用サイト\u003C/h2>\n\u003Cp>コーポレートサイトのリニューアルに先行して、まずは採用活動が活発化する時期にあわせた採用サイトのリニューアルを実施しました。\u003Cspan style=\"font-weight: 400;\">本来コーポレートサイトで展開する事業紹介やパーパスに基づく情報も、採用サイト上で求職者に届くかたちに落とし込みました。情報密度の高いサイトとなりましたが、画面の読み込み直しもストレスもなく内容を読み進められるよう、1ページ完結型に近い構造を採用しています。デザインコンセプトはフィロソフィーの言葉をそのまま採用した「Think Out x Challenge」。「思考の深さ」と「挑戦の姿勢」を軸にしたメインビジュアル、全体的にシャープな印象となるデザインとしています。\u003C/span>\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-22473\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/04/02154245/main-insight-1.gif\" alt=\"\" width=\"1188\" height=\"720\" />\u003C/p>\n\u003Cp>\u003Cspan style=\"font-size: 14pt;\">\u003Cspan style=\"font-size: 12pt;\">ロゴマークをモチーフにしたメインビジュアルのアニメーション\u003C/span>\u003C/span>\u003C/p>\n\u003Ch2>今のインサイトの空気感をやわらかく伝えるために\u003C/h2>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">中でも注力したのは人事採用担当者による対談記事です。事業内容をなぞるだけでは伝えきれない組織の変化についてや、どのような思考・マインドの人がカルチャーマッチするのかについて、みずからの体験を通して語ることで、やわらかく会社の空気感まで感じてもらえるようになっています。その他にも、業務中のふとした表情を切り取った自然体のスタッフ写真をサイト内の随所に挿入し、視覚的にも雰囲気を感じてもらえるようにしています。\u003C/span>\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-22470\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/04/02153047/insight3.jpg\" alt=\"\" width=\"1600\" height=\"920\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/04/02153047/insight3.jpg 1600w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/04/02153047/insight3-300x173.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/04/02153047/insight3-1024x589.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/04/02153047/insight3-768x442.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/04/02153047/insight3-1536x883.jpg 1536w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/04/02153047/insight3-366x210.jpg 366w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/04/02153047/insight3-1180x680.jpg 1180w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" />\u003C/p>\n\u003Cp>\u003Cspan style=\"font-size: 14pt;\">\u003Cspan style=\"font-size: 12pt;\">取材撮影の様子と、公開された対談記事\u003C/span>\u003C/span>\u003C/p>\n\u003Ch2>コーポレートサイトへの展開\u003C/h2>\n\u003Cp>本プロジェクトは、単なるウェブサイトの作り替えではありません。インサイト様が50周年を機に策定された想いを、採用サイトというかたちでいち早く可視化し、求職者に届ける土台をつくるプロジェクトでした。現在進行中のコーポレートサイトのリニューアルも含め、これからもその歩みに伴走していきます。\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-22474\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/04/02154532/insight1.jpg\" alt=\"\" width=\"1600\" height=\"920\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/04/02154532/insight1.jpg 1600w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/04/02154532/insight1-300x173.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/04/02154532/insight1-1024x589.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/04/02154532/insight1-768x442.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/04/02154532/insight1-1536x883.jpg 1536w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/04/02154532/insight1-366x210.jpg 366w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/04/02154532/insight1-1180x680.jpg 1180w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" />\u003C/p>\n\u003Cp>会長にもご協力いただきながらの撮影\u003C/p>\n\u003Ch4>ご担当者さまより\u003C/h4>\n\u003Cp>私たちは総合広告会社ですので、普段から、企業様の依頼を受けてブランディングや販促のお手伝いをしております。しかし「美容師が自分で自分の髪を切ることができない」ように、自社のあるべき立ち姿をどうカタチにしていくべきか、客観性をもって自分たちで判断してくことは、実はとても難しい作業でもあります。\u003C/p>\n\u003Cp>機能としての採用サイトではなく、私たち「インサイト」をどう伝えていくべきか共に考えていくパートナーは、10数年来の仲であるGear8さんにしかお願いできない依頼だったと思います。普段とは違う依頼者という立場で、水野さん、北川さんの本質的でありながらも、常に楽しみながら考えていく純粋な判断姿勢に、改めて気づかされることも多く、貴重な時間でもありました。「あぁGear8がいてくれてよかった」これからも末長くお付き合いのほどよろしくお願いします。\u003C/p>\n","札幌を拠点に、地域密着型のマーケティングを展開する株式会社インサイト様の採用サイトリニューアルを担当しました。採用活動本格化を前に、新卒・キャリア両方の採用情報サイトを刷新するプロジェクトです。202…",{"self":3657,"collection":3660,"about":3662,"author":3664,"version-history":3666,"predecessor-version":3669,"acf:post":3673,"acf:attachment":3676,"wp:featuredmedia":3685,"wp:attachment":3688,"wp:term":3691,"curies":3700},[3658],{"href":3659},"https://cms.gggggggg.jp/wp-json/wp/v2/works/22389",[3661],{"href":1604},[3663],{"href":1607},[3665],{"embeddable":32,"href":121},[3667],{"count":593,"href":3668},"https://cms.gggggggg.jp/wp-json/wp/v2/works/22389/revisions",[3670],{"id":3671,"href":3672},22535,"https://cms.gggggggg.jp/wp-json/wp/v2/works/22389/revisions/22535",[3674,3675],{"embeddable":32,"href":75},{"embeddable":32,"href":79},[3677,3679,3681,3683],{"embeddable":32,"href":3678},"https://cms.gggggggg.jp/wp-json/wp/v2/media/22443",{"embeddable":32,"href":3680},"https://cms.gggggggg.jp/wp-json/wp/v2/media/22435",{"embeddable":32,"href":3682},"https://cms.gggggggg.jp/wp-json/wp/v2/media/22442",{"embeddable":32,"href":3684},"https://cms.gggggggg.jp/wp-json/wp/v2/media/22436",[3686],{"embeddable":32,"href":3687},"https://cms.gggggggg.jp/wp-json/wp/v2/media/22390",[3689],{"href":3690},"https://cms.gggggggg.jp/wp-json/wp/v2/media?parent=22389",[3692,3694,3696,3698],{"taxonomy":1639,"embeddable":32,"href":3693},"https://cms.gggggggg.jp/wp-json/wp/v2/works_tag?post=22389",{"taxonomy":11,"embeddable":32,"href":3695},"https://cms.gggggggg.jp/wp-json/wp/v2/works_lang?post=22389",{"taxonomy":1644,"embeddable":32,"href":3697},"https://cms.gggggggg.jp/wp-json/wp/v2/works_job?post=22389",{"taxonomy":1647,"embeddable":32,"href":3699},"https://cms.gggggggg.jp/wp-json/wp/v2/works_color?post=22389",[3701],{"name":30,"href":31,"templated":32},{"author":3703,"acf:post":3712,"acf:attachment":3761,"wp:featuredmedia":4072,"wp:term":4145},[3704],{"id":92,"name":1654,"url":7,"description":7,"link":1655,"slug":1654,"avatar_urls":3705,"acf":3706,"_links":3707},{"24":1657,"48":1658,"96":1659},[],{"self":3708,"collection":3710},[3709],{"href":121},[3711],{"href":1666},[3713,3737],{"id":48,"date":88,"slug":60,"type":89,"link":90,"title":3714,"author":92,"featured_media":93,"member_rest_animal_icon":61,"member_rest_animal_fore":94,"member_rest_animal_back":95,"acf":3715,"_links":3718},{"rendered":59},{"position":97,"img_thumb":98,"img_fore":99,"img_back":100,"icon_animal":101,"animal_name":102,"color_name":103,"color_rgb":104,"recommend":3716,"radio":3717,"hidden":109},{"recommend_h":106,"recommend_txt":107},{"radio_h":7,"radio_desc":7,"radio_url":7},{"self":3719,"collection":3721,"about":3723,"author":3725,"version-history":3727,"predecessor-version":3729,"wp:featuredmedia":3731,"wp:attachment":3733,"curies":3735},[3720],{"href":75},[3722],{"href":115},[3724],{"href":118},[3726],{"embeddable":32,"href":121},[3728],{"count":124,"href":125},[3730],{"id":128,"href":129},[3732],{"embeddable":32,"href":132},[3734],{"href":135},[3736],{"name":30,"href":31,"templated":32},{"id":46,"date":183,"slug":52,"type":89,"link":184,"title":3738,"author":92,"featured_media":186,"member_rest_animal_icon":53,"member_rest_animal_fore":187,"member_rest_animal_back":188,"acf":3739,"_links":3742},{"rendered":51},{"position":190,"img_thumb":191,"img_fore":192,"img_back":193,"icon_animal":194,"animal_name":195,"color_name":196,"color_rgb":197,"recommend":3740,"radio":3741,"hidden":109},{"recommend_h":106,"recommend_txt":7},{"radio_h":7,"radio_desc":7,"radio_url":7},{"self":3743,"collection":3745,"about":3747,"author":3749,"version-history":3751,"predecessor-version":3753,"wp:featuredmedia":3755,"wp:attachment":3757,"curies":3759},[3744],{"href":79},[3746],{"href":115},[3748],{"href":118},[3750],{"embeddable":32,"href":121},[3752],{"count":211,"href":212},[3754],{"id":215,"href":216},[3756],{"embeddable":32,"href":219},[3758],{"href":222},[3760],{"name":30,"href":31,"templated":32},[3762,3843,3920,3996],{"id":3615,"date":3763,"slug":3764,"type":1744,"link":3765,"title":3766,"author":92,"acf":3767,"caption":3768,"alt_text":7,"media_type":1750,"mime_type":1751,"media_details":3769,"source_url":3652,"_links":3831},"2026-04-02T11:29:46","03-81","https://cms.gggggggg.jp/works/insight/03-81/",{"rendered":3642},[],{"rendered":7},{"width":3770,"height":3771,"file":3772,"filesize":3773,"sizes":3774,"image_meta":3829},1997,1154,"2026/04/03.png",698157,{"medium":3775,"large":3779,"thumbnail":3784,"medium_large":3788,"1536x1536":3793,"works-logo":3798,"adjacent-thumb":3799,"case_study-thumb":38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