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熱いうちに食べるのがベストです。一個だけでもお腹いっぱいになります。人気店で、午後になると売り切れてしまうので早めに買うのがおすすめ。",{"radio_h":7,"radio_desc":7,"radio_url":7},{"self":1293,"collection":1295,"about":1297,"author":1299,"version-history":1301,"predecessor-version":1304,"wp:featuredmedia":1308,"wp:attachment":1311,"curies":1314},[1294],{"href":1262},[1296],{"href":115},[1298],{"href":118},[1300],{"embeddable":32,"href":121},[1302],{"count":1206,"href":1303},"https://cms.gggggggg.jp/wp-json/wp/v2/member/55/revisions",[1305],{"id":1306,"href":1307},15444,"https://cms.gggggggg.jp/wp-json/wp/v2/member/55/revisions/15444",[1309],{"embeddable":32,"href":1310},"https://cms.gggggggg.jp/wp-json/wp/v2/media/19844",[1312],{"href":1313},"https://cms.gggggggg.jp/wp-json/wp/v2/media?parent=55",[1315],{"name":30,"href":31,"templated":32},[1317,1340,1359,1379,1399,1419,1439,1459,1478,1499],{"id":1318,"count":1206,"description":7,"link":1319,"name":1320,"slug":1321,"taxonomy":1322,"parent":12,"meta":1323,"acf":1324,"_links":1325},159,"https://cms.gggggggg.jp/news/summit_tag/g8-meet/","G8 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lture",[],[],{"self":1507,"collection":1510,"about":1512,"wp:post_type":1514,"curies":1517},[1508],{"href":1509},"https://cms.gggggggg.jp/wp-json/wp/v2/summit_tag/14",[1511],{"href":1331},[1513],{"href":1334},[1515],{"href":1516},"https://cms.gggggggg.jp/wp-json/wp/v2/summit?summit_tag=14",[1518],{"name":30,"href":31,"templated":32},{"posts":1520,"totalCount":6},[1521,1990,2492,2998,3443,3910,4396,4812,5219,5739],{"id":1522,"date":1523,"date_gmt":1524,"guid":1525,"modified":1527,"modified_gmt":1528,"slug":1529,"status":1530,"type":1531,"link":1532,"title":1533,"content":1535,"author":92,"featured_media":1537,"template":7,"works_tag":1538,"works_lang":1541,"works_job":1542,"works_color":1544,"acf":1545,"works_rest_prev":1557,"works_rest_next":1562,"works_rest_members":1567,"works_rest_tag":1569,"works_rest_lang":1576,"works_rest_job":1578,"works_rest_date":1582,"works_rest_screenshot":1586,"works_rest_slider":1591,"works_rest_story":1592,"works_rest_description":1593,"_links":1594,"_embedded":1640},7848,"2019-04-26T20:14:17","2019-04-26T11:14:17",{"rendered":1526},"https://cms.gggggggg.jp/?post_type=works&p=7848","2024-06-05T16:01:11","2024-06-05T07:01:11","enecoop","publish","works","https://cms.gggggggg.jp/works/enecoop/",{"rendered":1534},"トドック電力",{"rendered":1536,"protected":109},"\n\u003Cp>\u003C/p>\n\n\n\u003Cp>コープさっぽろの4つの事業の柱のひとつ、エネルギー事業を展開されているエネコープ様のウェブサイトリニューアル。一般的な会社情報と利用者向けのサービスコンテンツが混在していたこれまでのサイト構成を、メインは利用者むけのサイトとして大きく転換することになりました。企業としての理念、他社エネルギー事業者との違いを可視化し、サービス利用者にも伝わるようにしました。また、同時期に創刊された電気についての知識を盛り込んだタブロイド紙「SWITCH」をウェブサイト上でもウェブメディアの形で見られるようになっています。\u003C/p>",7889,[1539,1540],140,131,[5],[1543],7,[1380,46],{"client_info":1546,"credit":1548,"url":1549,"related":1550,"screenshot_list":1551,"is_story":32,"story_h":1554,"story_thumb":7,"story":1555,"slider":7,"member_list":1556},{"client_name":1547,"introduction":7},"株式会社エネコープ","企画・設計　/　ディレクション　/　デザイン　/　マークアップ　/　CMS　/　取材　/　コピー・ライティング\r\n","https://enecoop.sapporo.coop/",null,[1552,1553],7890,7891,"コープの想いを伝えるコーポレートサイトへ","\u003Cimg class=\"aligncenter size-full wp-image-9665\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/06/main0508.png\" alt=\"\" width=\"1602\" height=\"904\" />\r\n\u003Ch2>コープの４つの柱の一つであるエネルギー事業\u003C/h2>\r\n生活協同組合「コープさっぽろ」の4事業の柱の一つであるエネルギー事業を担っているのが「エネコープ」であり、そのうち新電力を取り扱う会社が「トドック電力」です。リニューアル前のウェブサイトでは、サービスラインナップの紹介をメインとする構成で、非営利団体がエネルギー事業を展開していることの意義や使命感が十分に伝わっていな状態にありました。\r\n\r\n特に新電力事業は組合員さんの声から生まれたもの。環境エネルギーの普及に取り組む意義や、もっと組合員さんに再生可能エネルギーについて知ってもらえる場としたい、というご要望を受けて、リニューアルのプロジェクトがスタートしました。\r\n\u003Ch2>「安全・安定・安心」のエネルギー供給\u003C/h2>\r\n\u003Cimg class=\"aligncenter size-large wp-image-9615\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2020/05/01-1024x741.jpg\" alt=\"\" width=\"1024\" height=\"741\" />\r\n\r\nコープの事業に共通しているのは「安全・安定・安心」を届けることです。これはエネルギー事業を通しても変わらない考えであり、ガスも灯油も電気もライフラインだからこそ、利用のしやすさや安さの前に安全・安定・安心がなくては成り立ちません。\r\n\r\nコープさっぽろが母体となっていること、全道180万世帯以上の組合員さんに支持されていること、将来にわたって持続可能な社会のため積極的に行っている環境への取り組みなど、取材を通して受け取ったメッセージをもとに、構成や表現方法を改善していきました。\r\n\r\nドメインについてもこの機にコープさっぽろ本体の「.sapporo.coop」のサブドメインへ集約され、見た目にも管理体制にも安心してもらえるようになりました。\r\n\r\n\u003Cimg class=\"aligncenter size-large wp-image-9617\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2020/05/02-2-1024x640.jpg\" alt=\"\" width=\"1024\" height=\"640\" />\r\n\u003Ch2>再生可能エネルギーってなんだろう？\u003C/h2>\r\n特に注力している再生可能エネルギーについては、もっと北海道で理解を浸透させる使命があるとの思いが強くありました。一般的に環境問題というと立派で高尚なことのように捉えられがちです。まずは身近にある電気を通して再生可能エネルギーとはなんなのか、興味を持ってもらえる伝え方をしたいということで、信頼感がありつつ身近に感じられるデザインが必要でした。\r\n\r\nコンテンツ面では、サイトリニューアルと同時に電気をもっとよく知るためのタブロイド紙『SWITCH』が創刊されました。紙面でもウェブでも同時に情報発信ができるよう、コーポレートサイト内のスペシャルコンテンツとしてウェブメディアの形で掲載しています。\r\n\r\n\u003Cimg class=\"aligncenter size-large wp-image-9616\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2020/05/03-1024x640.jpg\" alt=\"\" width=\"1024\" height=\"640\" />\r\n\u003Ch2>数字のメリットもカンタンにわかりやすく\u003C/h2>\r\nさらに、新電力を取り扱う「トドック電力」のサイトでは、具体的な利用メリットを伝えることも重視した構成になっています。コープのでんき契約者数や、料金の割引金額などを掲載するほか、他社から乗り換えた際の電気料金比較ができるシミュレーションを刷新。季節変動なども加味し、より高い精度で電気料金を算出できるようになっています。\r\n\r\n\u003Ca href=\"https://todock-ep.sapporo.coop/\" target=\"_blank\" rel=\"noopener\">【公式】トドック電力のサイトはこちら\u003C/a>\r\n\r\n\u003Cimg class=\"aligncenter size-large wp-image-9619\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2020/05/04-1024x640.jpg\" alt=\"\" width=\"1024\" height=\"640\" />\r\n\r\nエネコープとトドック電力、どちらも事業への取り組みの意義が伝わり、それぞれのサイトを利用する方が迷わず目的の情報へアクセスできるよう考慮しました。\r\n\r\n ",[48],{"id":1558,"slug":1559,"title":1560,"thumbnail":1561},7386,"potomak","株式会社ポトマック","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/04/pmain2.png",{"id":1563,"slug":1564,"title":1565,"thumbnail":1566},7498,"donguri_map","どんぐり ブランドコンセプトビジュアル","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/05/2c5a7a657abe1180046cfd62d78ae471.jpg",[1568],{"id":48,"slug":60,"name":59,"icon":61},[1570,1573],{"slug":1571,"name":1572},"btoc-website","BtoCサイト",{"slug":1574,"name":1575},"corporate-website","コーポレートサイト",[1577],{"slug":10,"name":9},[1579],{"slug":1580,"name":1581},"lifestyle","くらし・住まい・不動産",{"year":1583,"month":1584,"day":1585},"2019","04","26",[1587,1589],{"src":1588},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/04/02.jpg",{"src":1590},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/04/03.jpg",[],"\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-9665\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/06/main0508.png\" alt=\"\" width=\"1602\" height=\"904\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/06/main0508.png 1602w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/06/main0508-300x169.png 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/06/main0508-1024x578.png 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/06/main0508-768x433.png 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/06/main0508-1536x867.png 1536w\" sizes=\"(max-width: 1602px) 100vw, 1602px\" />\u003C/p>\n\u003Ch2>コープの４つの柱の一つであるエネルギー事業\u003C/h2>\n\u003Cp>生活協同組合「コープさっぽろ」の4事業の柱の一つであるエネルギー事業を担っているのが「エネコープ」であり、そのうち新電力を取り扱う会社が「トドック電力」です。リニューアル前のウェブサイトでは、サービスラインナップの紹介をメインとする構成で、非営利団体がエネルギー事業を展開していることの意義や使命感が十分に伝わっていな状態にありました。\u003C/p>\n\u003Cp>特に新電力事業は組合員さんの声から生まれたもの。環境エネルギーの普及に取り組む意義や、もっと組合員さんに再生可能エネルギーについて知ってもらえる場としたい、というご要望を受けて、リニューアルのプロジェクトがスタートしました。\u003C/p>\n\u003Ch2>「安全・安定・安心」のエネルギー供給\u003C/h2>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-9615\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2020/05/01-1024x741.jpg\" alt=\"\" width=\"1024\" height=\"741\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2020/05/01-1024x741.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2020/05/01-300x217.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2020/05/01-768x556.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2020/05/01.jpg 1100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp>コープの事業に共通しているのは「安全・安定・安心」を届けることです。これはエネルギー事業を通しても変わらない考えであり、ガスも灯油も電気もライフラインだからこそ、利用のしやすさや安さの前に安全・安定・安心がなくては成り立ちません。\u003C/p>\n\u003Cp>コープさっぽろが母体となっていること、全道180万世帯以上の組合員さんに支持されていること、将来にわたって持続可能な社会のため積極的に行っている環境への取り組みなど、取材を通して受け取ったメッセージをもとに、構成や表現方法を改善していきました。\u003C/p>\n\u003Cp>ドメインについてもこの機にコープさっぽろ本体の「.sapporo.coop」のサブドメインへ集約され、見た目にも管理体制にも安心してもらえるようになりました。\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-9617\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2020/05/02-2-1024x640.jpg\" alt=\"\" width=\"1024\" height=\"640\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2020/05/02-2-1024x640.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2020/05/02-2-300x188.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2020/05/02-2-768x480.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2020/05/02-2.jpg 1100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Ch2>再生可能エネルギーってなんだろう？\u003C/h2>\n\u003Cp>特に注力している再生可能エネルギーについては、もっと北海道で理解を浸透させる使命があるとの思いが強くありました。一般的に環境問題というと立派で高尚なことのように捉えられがちです。まずは身近にある電気を通して再生可能エネルギーとはなんなのか、興味を持ってもらえる伝え方をしたいということで、信頼感がありつつ身近に感じられるデザインが必要でした。\u003C/p>\n\u003Cp>コンテンツ面では、サイトリニューアルと同時に電気をもっとよく知るためのタブロイド紙『SWITCH』が創刊されました。紙面でもウェブでも同時に情報発信ができるよう、コーポレートサイト内のスペシャルコンテンツとしてウェブメディアの形で掲載しています。\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-9616\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2020/05/03-1024x640.jpg\" alt=\"\" width=\"1024\" height=\"640\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2020/05/03-1024x640.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2020/05/03-300x188.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2020/05/03-768x480.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2020/05/03.jpg 1100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Ch2>数字のメリットもカンタンにわかりやすく\u003C/h2>\n\u003Cp>さらに、新電力を取り扱う「トドック電力」のサイトでは、具体的な利用メリットを伝えることも重視した構成になっています。コープのでんき契約者数や、料金の割引金額などを掲載するほか、他社から乗り換えた際の電気料金比較ができるシミュレーションを刷新。季節変動なども加味し、より高い精度で電気料金を算出できるようになっています。\u003C/p>\n\u003Cp>\u003Ca href=\"https://todock-ep.sapporo.coop/\" target=\"_blank\" rel=\"noopener\">【公式】トドック電力のサイトはこちら\u003C/a>\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-9619\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2020/05/04-1024x640.jpg\" alt=\"\" width=\"1024\" height=\"640\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2020/05/04-1024x640.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2020/05/04-300x188.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2020/05/04-768x480.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2020/05/04.jpg 1100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" 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class=\"aligncenter size-full wp-image-7868\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/DSC90004.jpg\" alt=\"\" width=\"1198\" height=\"800\" />\r\n\u003Ch2>課題は明確。解決する手段がほしい\u003C/h2>\r\n当社クライアントさまからのご紹介で、エア・ウォーター物流株式会社さまがウェブサイトリニューアルを計画されていることを伺いました。\r\n\r\n課題に感じられていたのは次の3つでした。\r\n\r\n１、新卒採用の学生エントリー数の増加\r\n２、中途・パート求人の効率化\r\n３、ウェブサイトの更新作業の簡便化・スピードアップ\r\n\r\n具体的な課題に対して、われわれがどのように解決できるか、またエア・ウォーター物流さまにどういった点をご協力いただく必要があるか、というお話を複数回の面談でディスカッションしました。プレゼンテーションを経て、当社にご依頼いただきました。\r\n\r\n \r\n\r\n\u003Cimg class=\"alignnone size-large wp-image-7908\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/0ad5487f43ecbe5b529cb03cad526fb8-1024x575.png\" alt=\"0ad5487f43ecbe5b529cb03cad526fb8\" width=\"1024\" height=\"575\" />\r\n\u003Ch2>物流をひも解け。ただし、わかりやすい方法で\u003C/h2>\r\nこれまで新卒向け採用活動では、自社の会社説明会で行っておられましたが、学生の売り手市場の拡大に伴い、参加者の数に減少が見られていました。採用人数は確保できていたものの、近い将来のさらなる採用難に対して、エア・ウォーター物流がどんな想いで、どんな仕事をしているのか、どんな人が働いているのかといった情報を整えることで、学生が安心でき、納得感を高めた状態で入社できるサイトにしたいと考えました。\r\n\r\n文章でしっかり説明することが必要なものの、まず最初の企業の情報を収集する段階で学生が挫けてしまわないように、読み進めやすいようビジュアルと文字の割合を気をつけて設計しました。\r\n\r\n \r\n\r\n\u003Cimg class=\"alignnone size-large wp-image-7899\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/982ad9a16f09e965b4a534bf63373f53-1024x671.png\" alt=\"982ad9a16f09e965b4a534bf63373f53\" width=\"1024\" height=\"671\" />\r\n\r\nまた、スマートフォンで見られても文字がつぶれたりしないように、また情報の意図がズレないように気をつけつつ、図のレイアウトを変えています。スマホでの確認とPCでの確認とを行ったり来たりしながらベストな形を探りました。\r\n\r\n \r\n\r\n\u003Cimg class=\"aligncenter size-full wp-image-7922\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/c53662cdab7deee986b4b28abe38a843.png\" alt=\"c53662cdab7deee986b4b28abe38a843\" width=\"373\" height=\"666\" />\r\n\u003Ch2>段取りが良い表情を切り取るコツ\u003C/h2>\r\n今回のリニューアルを機に、自社サイトの採用情報を拡充するにあたり、スタッフの方の取材と写真撮影へのご協力は欠かせないものでした。\r\n\r\n元の採用ページは情報量が多くなく、制作に使用できる写真もほぼない状態。異なる職種の方々を、時間をパズルのように組み合わせて2日間で撮影しました。カット数が多かったため、ロケハン、撮影絵コンテの作成、香盤表の調整と事前の準備にも時間をかけました。\r\n\r\n \r\n\r\n\u003Cimg class=\"alignnone size-large wp-image-7918\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/c4e42503ba4655306fdb041e4fe910a7-1024x752.png\" alt=\"c4e42503ba4655306fdb041e4fe910a7\" width=\"1024\" height=\"752\" />\r\n\r\n\u003Cimg class=\"alignnone size-large wp-image-7919\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/49aef6dc8e0fb3c49a3b90aed5d6b781-1024x692.png\" alt=\"49aef6dc8e0fb3c49a3b90aed5d6b781\" width=\"1024\" height=\"692\" />\r\n\r\nどのページにどの写真が入るかをイメージしながら、かつ現場の状況に合わせて撮影順を変えつつ行う撮影は、企画書を作る時間とはまた異なり、シビれる時間です。皆さんのご協力があって無事終了した後には、冬にも関わらず、汗だくになっていたことを覚えています。まさに準備は、してもし尽くすことはないと実感します。\r\n\r\n \r\n\r\n\u003Cimg class=\"aligncenter wp-image-8930 size-full\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/08/2d1f397e232a88f5325f24109c0d7707.jpg\" alt=\"\" width=\"1024\" height=\"684\" />\r\n\u003Ch2>情報発信のルートは、複数持つ\u003C/h2>\r\n中途採用とパート求人の課題は、応募数を増やすこと。そして、全国各地にある事業所がそれぞれ単独で行っている求人の管理と、情報の統一化でした。\r\n\r\n求人情報にマストな情報を整理し、それぞれCMSで更新できる形に作っていきます。またIndeedやGoogleしごと検索など、外部の求人ポータルにも掲載したいとご要望いただき、入力内容のアドバイスや、構造化マークアップも行っています。\r\n\r\n \r\n\r\n\u003Cimg class=\"aligncenter size-large wp-image-7925\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/1809f12d8feb1e08ddaa1011e71ffdfb-1024x709.png\" alt=\"1809f12d8feb1e08ddaa1011e71ffdfb\" width=\"1024\" height=\"709\" />\r\n\r\n \r\n\r\nまた、応募があった際に届く受付通知メールの宛先も社内で変更できるよう機能を拡充しました。新たな求人が発生した際に、ウェブ担当者と採用担当者との間のタイムラグを少なくしています。\r\n\r\n\u003Cimg class=\"aligncenter size-large wp-image-7924\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/75c5dff83eb0e833355a66680ac0a5d5-1024x863.png\" alt=\"75c5dff83eb0e833355a66680ac0a5d5\" width=\"1024\" height=\"863\" />\r\n\u003Ch2>物流に向き合う\u003C/h2>\r\nリリースしてからもうすぐ半年というところですが、定例のミーティングでは新卒採用の学生さんからの反応や、パート求人への応募など、ウェブサイトのリニューアルによる変化を実感していただいていると伺っています。\r\n\r\n今回のプロジェクトを通してエア・ウォーター物流の皆さんから感じたのは、「真摯に向き合う」ということでした。\r\n\r\n「物流」というと、「モノを運ぶこと」だけに目が行きがちですが、いかに効率的に荷物を積むか、いかに安全な運行を実現するか、いかに誤りや破損を少なく時間通りに届けるかを、おひとりお一人が自分事として考え、仕事に取り組まれているところに刺激を受けました。また膨大な物量を預かり、そして送り出していく流通部門に関わるスタッフの多さと管理の難しさについても垣間見えました。\r\n\r\n日々の暮らしを「当たり前に便利に」過ごすために、モノを運ぶ物流の仕事は、社会のインフラとも言えます。そこに希望を持って携わる方とエア・ウォーター物流さまとの出会いを増やせるよう、これからも一緒に取り組んでいきます。\r\n\r\n \r\n\r\n\u003Cimg class=\"aligncenter size-large wp-image-7927\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/DSC2305-1024x684.jpg\" alt=\"_DSC2305\" width=\"1024\" height=\"684\" />\r\n\u003Ch2>ご担当者様からの声\u003C/h2>\r\n\u003Ch3>Gear8さんに依頼してよかった。\u003C/h3>\r\n初めてウェブサイトのリニューアルを担当することになり、不安とプレッシャーを抱えていた私にGear8さんは最後まで親身になってご対応して頂きました。\r\n\r\nリニューアルの目的であった求人募集のページ作成と機能追加、ホームページの利便性向上、スマートフォン等の携帯機器による閲覧対応を最初の打ち合わせで説明した際、共通の重要ポイントはエア・ウォーター物流の魅力を閲覧者が十分に理解して貰えることであると導き出した的確な分析力、人に説明する為には事前に自分で深い知識を得る必要があると、時間が無いなか当社について非常に詳しく調べていた熱意、どんな相談にも誠心誠意で対応して頂ける姿勢、そんなパートナーにいつも助けられていました。\r\n\r\nその結果、会社概要や事業内容が一目で理解しやすくなり、常に安心で安全な物流を提供できるよう社員一丸となって取り組んでいる社風が読み取れるホームページが完成しました。また、新しくスタートした求人募集のページも想像以上の効果を発揮しています。\r\n\r\nこっちがいいのでは？あっちはどうだろう？と試行錯誤を繰り返しながら一つずつ課題を解決していく日々でしたが、周囲から「カッコイイね！」「以前より利用しやすくなったよ！」「企業調査で参考になりました！」と言ってもらえた時は嬉しく、ご尽力頂きました担当者の待島さんには感謝の気持ちで一杯でした。本当にありがとうございました。\r\n\r\nこれからもより良いホームページを目指しますので、引き続きよろしくお願い致します。",[469,618],{"id":2521,"slug":2522,"title":2523,"thumbnail":2524},7846,"fpcorp-recruit","FPコーポレーション 様　採用情報","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/03/01.jpg",{"id":1558,"slug":1559,"title":1560,"thumbnail":1561},[2527,2528],{"id":469,"slug":487,"name":486,"icon":488},{"id":618,"slug":623,"name":622,"icon":624},[2530,2533,2534],{"slug":2531,"name":2532},"business-website","BtoBサイト",{"slug":1574,"name":1575},{"slug":2535,"name":2536},"recruiting-website","採用サイト",[2538],{"slug":10,"name":9},[2540],{"slug":2541,"name":2542},"tourism","旅行・観光・宿泊・交通・貿易",{"year":1583,"month":1584,"day":2544},"15",[2546,2548],{"src":2547},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/04/da6dd812856dfd568f303f6f3d197c7b.png",{"src":2549},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/04/2126ff4f45444127bad06532ffe1167c.png",[],"\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-7868\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/DSC90004.jpg\" alt=\"\" width=\"1198\" height=\"800\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/DSC90004.jpg 1198w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/DSC90004-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/DSC90004-768x513.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/DSC90004-1024x684.jpg 1024w\" sizes=\"(max-width: 1198px) 100vw, 1198px\" />\u003C/p>\n\u003Ch2>課題は明確。解決する手段がほしい\u003C/h2>\n\u003Cp>当社クライアントさまからのご紹介で、エア・ウォーター物流株式会社さまがウェブサイトリニューアルを計画されていることを伺いました。\u003C/p>\n\u003Cp>課題に感じられていたのは次の3つでした。\u003C/p>\n\u003Cp>１、新卒採用の学生エントリー数の増加\u003Cbr />\n２、中途・パート求人の効率化\u003Cbr />\n３、ウェブサイトの更新作業の簡便化・スピードアップ\u003C/p>\n\u003Cp>具体的な課題に対して、われわれがどのように解決できるか、またエア・ウォーター物流さまにどういった点をご協力いただく必要があるか、というお話を複数回の面談でディスカッションしました。プレゼンテーションを経て、当社にご依頼いただきました。\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-7908\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/0ad5487f43ecbe5b529cb03cad526fb8-1024x575.png\" alt=\"0ad5487f43ecbe5b529cb03cad526fb8\" width=\"1024\" height=\"575\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/0ad5487f43ecbe5b529cb03cad526fb8-1024x575.png 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/0ad5487f43ecbe5b529cb03cad526fb8-300x168.png 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/0ad5487f43ecbe5b529cb03cad526fb8-768x431.png 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/0ad5487f43ecbe5b529cb03cad526fb8-960x540.png 960w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/0ad5487f43ecbe5b529cb03cad526fb8.png 1272w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Ch2>物流をひも解け。ただし、わかりやすい方法で\u003C/h2>\n\u003Cp>これまで新卒向け採用活動では、自社の会社説明会で行っておられましたが、学生の売り手市場の拡大に伴い、参加者の数に減少が見られていました。採用人数は確保できていたものの、近い将来のさらなる採用難に対して、エア・ウォーター物流がどんな想いで、どんな仕事をしているのか、どんな人が働いているのかといった情報を整えることで、学生が安心でき、納得感を高めた状態で入社できるサイトにしたいと考えました。\u003C/p>\n\u003Cp>文章でしっかり説明することが必要なものの、まず最初の企業の情報を収集する段階で学生が挫けてしまわないように、読み進めやすいようビジュアルと文字の割合を気をつけて設計しました。\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-7899\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/982ad9a16f09e965b4a534bf63373f53-1024x671.png\" alt=\"982ad9a16f09e965b4a534bf63373f53\" width=\"1024\" height=\"671\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/982ad9a16f09e965b4a534bf63373f53-1024x671.png 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/982ad9a16f09e965b4a534bf63373f53-300x197.png 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/982ad9a16f09e965b4a534bf63373f53-768x504.png 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/982ad9a16f09e965b4a534bf63373f53.png 1301w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp>また、スマートフォンで見られても文字がつぶれたりしないように、また情報の意図がズレないように気をつけつつ、図のレイアウトを変えています。スマホでの確認とPCでの確認とを行ったり来たりしながらベストな形を探りました。\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-7922\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/c53662cdab7deee986b4b28abe38a843.png\" alt=\"c53662cdab7deee986b4b28abe38a843\" width=\"373\" height=\"666\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/c53662cdab7deee986b4b28abe38a843.png 373w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/c53662cdab7deee986b4b28abe38a843-168x300.png 168w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/c53662cdab7deee986b4b28abe38a843-300x536.png 300w\" sizes=\"(max-width: 373px) 100vw, 373px\" />\u003C/p>\n\u003Ch2>段取りが良い表情を切り取るコツ\u003C/h2>\n\u003Cp>今回のリニューアルを機に、自社サイトの採用情報を拡充するにあたり、スタッフの方の取材と写真撮影へのご協力は欠かせないものでした。\u003C/p>\n\u003Cp>元の採用ページは情報量が多くなく、制作に使用できる写真もほぼない状態。異なる職種の方々を、時間をパズルのように組み合わせて2日間で撮影しました。カット数が多かったため、ロケハン、撮影絵コンテの作成、香盤表の調整と事前の準備にも時間をかけました。\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-7918\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/c4e42503ba4655306fdb041e4fe910a7-1024x752.png\" alt=\"c4e42503ba4655306fdb041e4fe910a7\" width=\"1024\" height=\"752\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/c4e42503ba4655306fdb041e4fe910a7-1024x752.png 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/c4e42503ba4655306fdb041e4fe910a7-300x220.png 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/c4e42503ba4655306fdb041e4fe910a7-768x564.png 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/c4e42503ba4655306fdb041e4fe910a7.png 1239w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-7919\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/49aef6dc8e0fb3c49a3b90aed5d6b781-1024x692.png\" alt=\"49aef6dc8e0fb3c49a3b90aed5d6b781\" width=\"1024\" height=\"692\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/49aef6dc8e0fb3c49a3b90aed5d6b781-1024x692.png 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/49aef6dc8e0fb3c49a3b90aed5d6b781-300x203.png 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/49aef6dc8e0fb3c49a3b90aed5d6b781-768x519.png 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/49aef6dc8e0fb3c49a3b90aed5d6b781.png 1059w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp>どのページにどの写真が入るかをイメージしながら、かつ現場の状況に合わせて撮影順を変えつつ行う撮影は、企画書を作る時間とはまた異なり、シビれる時間です。皆さんのご協力があって無事終了した後には、冬にも関わらず、汗だくになっていたことを覚えています。まさに準備は、してもし尽くすことはないと実感します。\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-8930 size-full\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/08/2d1f397e232a88f5325f24109c0d7707.jpg\" alt=\"\" width=\"1024\" height=\"684\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/08/2d1f397e232a88f5325f24109c0d7707.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/08/2d1f397e232a88f5325f24109c0d7707-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/08/2d1f397e232a88f5325f24109c0d7707-768x513.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Ch2>情報発信のルートは、複数持つ\u003C/h2>\n\u003Cp>中途採用とパート求人の課題は、応募数を増やすこと。そして、全国各地にある事業所がそれぞれ単独で行っている求人の管理と、情報の統一化でした。\u003C/p>\n\u003Cp>求人情報にマストな情報を整理し、それぞれCMSで更新できる形に作っていきます。またIndeedやGoogleしごと検索など、外部の求人ポータルにも掲載したいとご要望いただき、入力内容のアドバイスや、構造化マークアップも行っています。\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-7925\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/1809f12d8feb1e08ddaa1011e71ffdfb-1024x709.png\" alt=\"1809f12d8feb1e08ddaa1011e71ffdfb\" width=\"1024\" height=\"709\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/1809f12d8feb1e08ddaa1011e71ffdfb-1024x709.png 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/1809f12d8feb1e08ddaa1011e71ffdfb-300x208.png 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/1809f12d8feb1e08ddaa1011e71ffdfb-768x532.png 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/1809f12d8feb1e08ddaa1011e71ffdfb.png 1312w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>また、応募があった際に届く受付通知メールの宛先も社内で変更できるよう機能を拡充しました。新たな求人が発生した際に、ウェブ担当者と採用担当者との間のタイムラグを少なくしています。\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-7924\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/75c5dff83eb0e833355a66680ac0a5d5-1024x863.png\" alt=\"75c5dff83eb0e833355a66680ac0a5d5\" width=\"1024\" height=\"863\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/75c5dff83eb0e833355a66680ac0a5d5-1024x863.png 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/75c5dff83eb0e833355a66680ac0a5d5-300x253.png 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/75c5dff83eb0e833355a66680ac0a5d5-768x648.png 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/75c5dff83eb0e833355a66680ac0a5d5.png 1052w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Ch2>物流に向き合う\u003C/h2>\n\u003Cp>リリースしてからもうすぐ半年というところですが、定例のミーティングでは新卒採用の学生さんからの反応や、パート求人への応募など、ウェブサイトのリニューアルによる変化を実感していただいていると伺っています。\u003C/p>\n\u003Cp>今回のプロジェクトを通してエア・ウォーター物流の皆さんから感じたのは、「真摯に向き合う」ということでした。\u003C/p>\n\u003Cp>「物流」というと、「モノを運ぶこと」だけに目が行きがちですが、いかに効率的に荷物を積むか、いかに安全な運行を実現するか、いかに誤りや破損を少なく時間通りに届けるかを、おひとりお一人が自分事として考え、仕事に取り組まれているところに刺激を受けました。また膨大な物量を預かり、そして送り出していく流通部門に関わるスタッフの多さと管理の難しさについても垣間見えました。\u003C/p>\n\u003Cp>日々の暮らしを「当たり前に便利に」過ごすために、モノを運ぶ物流の仕事は、社会のインフラとも言えます。そこに希望を持って携わる方とエア・ウォーター物流さまとの出会いを増やせるよう、これからも一緒に取り組んでいきます。\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-7927\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/DSC2305-1024x684.jpg\" alt=\"_DSC2305\" width=\"1024\" height=\"684\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/DSC2305-1024x684.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/DSC2305-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/DSC2305-768x513.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/DSC2305.jpg 1198w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Ch2>ご担当者様からの声\u003C/h2>\n\u003Ch3>Gear8さんに依頼してよかった。\u003C/h3>\n\u003Cp>初めてウェブサイトのリニューアルを担当することになり、不安とプレッシャーを抱えていた私にGear8さんは最後まで親身になってご対応して頂きました。\u003C/p>\n\u003Cp>リニューアルの目的であった求人募集のページ作成と機能追加、ホームページの利便性向上、スマートフォン等の携帯機器による閲覧対応を最初の打ち合わせで説明した際、共通の重要ポイントはエア・ウォーター物流の魅力を閲覧者が十分に理解して貰えることであると導き出した的確な分析力、人に説明する為には事前に自分で深い知識を得る必要があると、時間が無いなか当社について非常に詳しく調べていた熱意、どんな相談にも誠心誠意で対応して頂ける姿勢、そんなパートナーにいつも助けられていました。\u003C/p>\n\u003Cp>その結果、会社概要や事業内容が一目で理解しやすくなり、常に安心で安全な物流を提供できるよう社員一丸となって取り組んでいる社風が読み取れるホームページが完成しました。また、新しくスタートした求人募集のページも想像以上の効果を発揮しています。\u003C/p>\n\u003Cp>こっちがいいのでは？あっちはどうだろう？と試行錯誤を繰り返しながら一つずつ課題を解決していく日々でしたが、周囲から「カッコイイね！」「以前より利用しやすくなったよ！」「企業調査で参考になりました！」と言ってもらえた時は嬉しく、ご尽力頂きました担当者の待島さんには感謝の気持ちで一杯でした。本当にありがとうございました。\u003C/p>\n\u003Cp>これからもより良いホームページを目指しますので、引き続きよろしくお願い致します。\u003C/p>\n","1947年に創業された、北海道の運輸及び流通事業のパイオニアである、エア・ウォーター物流株式会社さまのコーポレートサイトのリニューアルを担当いたしました。 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class=\"aligncenter size-full wp-image-7774\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/main.jpg\" alt=\"\" width=\"2048\" height=\"1365\" />北海道の木をいかし、子どもたちの成長にもつながるおもちゃ\u003C/h2>\r\n2018年10月ごろ「北海道の森で生まれた、新しいおもちゃを紹介するウェブサイトを立ち上げたい」というご相談がありました。相談してくださったのはNPO法人EZOROCKさんから派生した「合同会社森のピタゴラス」というできたばかりの組織。ピタゴラスという単語を聞いただけでなんだか楽しそうですね、と前のめりに話を聞いていくことになりました。\r\n\r\nEZOROCKさんはもともとRISING SUN ROCK FESTIVALの環境問題に取り組もうという有志で立ち上げられた団体で、これを発端に北海道内でさまざまな社会活動をされています。学生をはじめ北海道に地域貢献できる何かをできないか、という想いを持った若者が集まっています。\r\n\r\n北海道の抱える課題の一つ、森林問題は知る人ぞ知る喫緊の課題です。安価な輸入材が使われることで活かされる機会が減ってしまった北海道産材、立ち行かない林業、管理できなくなった森林から起こる環境問題など様々な地域課題につながっています。もちろんすでに、この課題に対したくさんの方が多方面からアプローチし取り組んでいます。道産材を利用した木製品製造もその一つです。しかし自然保護の観点で生産されたものは、道産材を利用することが第一義となってしまい、割高になってしまいます。\r\n\r\n一方で、子どものおもちゃとして地域の児童館に購入されているものはほとんどがドイツ製なのだそうです。児童館のような教育施設が必要としているおもちゃは「知育玩具」と呼ばれる子どもの成長を促すものです。知育玩具として機能する一定レベルの性能がある、と教育機関から認められているものは日本製のものでそれほど多くなく、かつ国産材を使ったものは輸入材を使ったものよりも割高になる。結果、多くの施設がドイツ製のおもちゃを選んでいるのが現実なのだそうです。\r\n\r\n \r\n\r\n\u003Cimg class=\"alignnone size-large wp-image-7782\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/DSC_0177-1024x576.jpg\" alt=\"DSC_0177\" width=\"1024\" height=\"576\" />\r\n\r\n\u003Cspan style=\"font-size: 10pt;\">森のピタゴラスは製材から組み立てまですべて北海道下川町でつくられています\u003C/span>\r\n\r\n \r\n\r\nただ「北海道の木を使ったおもちゃ」というでは子どもたちの手には届かない。自分たちと同じ場所で育った木に触れる機会もない。北海道の木を活かして、教育機関にも認められる知育玩具が作れたら、どちらにも良い循環を生むことができるし、双方の課題を解決することができて良いのではないか。\r\n\r\nそんな想いで「森のピタゴラス」という知育玩具が開発されました。\r\n\u003Ch2>森のピタゴラスは、子どもも大人も楽しい\u003C/h2>\r\n相談に来られたタイミングでもう試作品は完成していました。\r\n\r\n構造はいたってシンプル。碁盤の目状に穴のあいた画板サイズの木の板に、支柱となる木を差し込んで、柱と柱の上に板を乗せるだけ。ビー玉が上手に転がるように橋渡ししてピタゴラ装置を作る。作りがシンプルだから持ち運びができて場所を選ばずどこでも遊べます。\r\n\r\nまたゲームの難易度も、大人でも結構難しくてうまくビー玉が転がらなかったり、偶然思いがけない動きができたり、ちょうど簡単すぎず難しすぎないところに設定されていました。大人が遊んでも楽しいものは、子どもが遊んでも楽しい、ということなんだそうです。\r\n\r\n \r\n\r\n\u003Cimg class=\"alignnone size-large wp-image-7775\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/02-1024x576.jpg\" alt=\"02\" width=\"1024\" height=\"576\" />\r\n\r\n\u003Cspan style=\"font-size: 10pt;\">開発者の大人二人が失敗してがっかりしている様子に思わず笑ってしまいました\u003C/span>\r\n\r\n \r\n\r\n私が試作品を見せてもらって一番気に入ったのはビー玉が転がる音でした。柱に渡す板には、北海道の木材５種類がパーツとして用意されているのですが、木によってビー玉が跳ねたり転がったりした時の音が違うのです。ちょっとした音楽のようでとても素敵でした。\r\n\r\n \r\n\r\n\u003Cimg class=\"alignnone size-large wp-image-7780\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/2018_08_21_087-1024x683.jpg\" alt=\"2018_08_21_087\" width=\"1024\" height=\"683\" />\r\n\r\n\u003Cspan style=\"font-size: 10pt;\">青と緑のビー玉が可愛い\u003C/span>\r\n\r\n \r\n\r\n製品としては完成していて、すでにいくつかの児童館に導入されることが決まっていて、それは知育玩具としても教育機関に認められた段階にまで来ているということでした。あとはこれをどう表現して世に伝えていくか、私が任されたのはそれだけでした。\r\n\u003Ch2>作り手と、使い手の想いのバランスをとる\u003C/h2>\r\n\u003Cspan data-tt=\"{"paragraphStyle":{"alignment":4,"writingDirection":1},"font":{"name":"","pointSize":18}}\">森のピタゴラスの代表崎川さんは、\u003C/span>\u003Cspan data-tt=\"{"paragraphStyle":{"alignment":4,"writingDirection":1}}\">樹木医といって\u003C/span>\u003Cspan data-tt=\"{"paragraphStyle":{"alignment":4,"writingDirection":1},"font":{"name":"","pointSize":18}}\">木のドクターともいうべき方でした。また、おもちゃ作りに関わっている方々もそれぞれが北海道の木のプロフェッショナル。さらっと書いていますが製造に関わるところでも語るべきストーリーはたくさんありました。\u003C/span>\r\n\r\n \r\n\r\n\u003Cimg class=\"alignnone size-large wp-image-7777\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/ichii_005-1024x683.jpg\" alt=\"ichii_005\" width=\"1024\" height=\"683\" />\r\n\r\n\u003Cspan style=\"font-size: 10pt;\" data-tt=\"{"paragraphStyle":{"alignment":4,"writingDirection":1},"font":{"name":"","pointSize":18}}\">北海道の森に分け入り、木の個性を見極める崎川さん\u003C/span>\r\n\r\n \r\n\r\n\u003Cspan data-tt=\"{"paragraphStyle":{"alignment":4,"writingDirection":1},"font":{"name":"","pointSize":18}}\">そして関わっている皆さんとても真面目で、ちゃんとしていて、すごく考えている。実はそこに「子どもが遊ぶおもちゃ」を表現するうえでのギャップがありました。子どもたちに実際に試作品で遊んでもらう体験イベントでも、わーーっと力いっぱいはしゃぎまわっている子どもの中に、めちゃくちゃ真面目に森のことを考える静かな崎川さん。（崎川さんは子ども受けのために着ぐるみを着ようか悩んでいるくらいでした。）\u003C/span>\r\n\r\n\u003Cspan data-tt=\"{"paragraphStyle":{"alignment":4,"writingDirection":1},"font":{"name":"","pointSize":18}}\">環境や教育に良いから、といって子どもが遊びたくなるわけではありません。道産材が使われていることと、知育に役に立つ性能のどちらも開発の動機にはなっているものの、おもちゃの本質は「遊んで楽しい」ことです。あ、可愛い。あ、きれいな音がきこえる。なんか面白そう。そのようなおもちゃに触れるきっかけを、まず子どもたちにつかんでもらうことが大事なんじゃないか？\u003C/span>\r\n\r\n \r\n\r\n\u003Cimg class=\"alignnone size-large wp-image-7781\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/2018_08_21_097-1024x683.jpg\" alt=\"2018_08_21_097\" width=\"1024\" height=\"683\" />\r\n\r\n\u003Cspan style=\"font-size: 10pt;\">やってみたらみんな夢中に、成功したら大歓声\u003C/span>\r\n\r\n \r\n\r\n\u003Cspan data-tt=\"{"paragraphStyle":{"alignment":4,"writingDirection":1},"font":{"name":"","pointSize":18}}\">私たちは、おもちゃの開発背景のストーリーを見せるよりおもちゃとしての楽しさをまず感じてもらう方が優先だと考え、ロゴやウェブサイトといったビジュアル表現の方向性をつかんでいきました。\u003C/span>\r\n\u003Ch2>台北と札幌での初の共同プロジェクト\u003C/h2>\r\n \r\n\u003Cp class=\"p1\">タイミングとしてちょうど\u003Cspan class=\"s1\">Gear8\u003C/span>の台湾法人が立ち上がって間もない頃で、札幌と一緒に進める初プロジェクトとして台北の\u003Cspan class=\"s1\">YUZU\u003C/span>にデザイナーとして参加してもらうことになりました。彼は３歳の息子がいるパパなので、子どもが喜ぶものをデザインするのに最適でした。また森のピタゴラスのおもちゃ自体も木の質感を活かしたとても素朴なデザインで、昔からあるものを大事にしたり、どこか優しさを感じさせるものが多い台湾のデザインセンスと、とてもマッチしていると思っていました。\u003C/p>\r\n\u003Cp class=\"p1\">ロゴマークのデザイン、日本語のタイプロゴなど、ほとんど感覚のミスマッチもなく進んでいきました。ただのおもちゃじゃなくて知育玩具なのでどこか知的な要素も入れつつ、でも優等生ぶったかっこいいものではなく楽しく可愛いものにしよう、とか、木のおもちゃのどこかに焼印に使ってもらえると可愛いよね、とか、ウェブだとピタゴラ装置みたいに動くと面白いんじゃない、とか、アイデアを出し合いました。\u003C/p>\r\n\u003Cp class=\"p1\">\u003Cimg class=\"alignnone size-large wp-image-7783\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/-2019-07-24-21.43.24-e1563972586224-1024x713.png\" alt=\"スクリーンショット 2019-07-24 21.43.24\" width=\"1024\" height=\"713\" />\u003C/p>\r\n\u003Cp class=\"p1\">\u003Cimg class=\"aligncenter wp-image-8911 size-full\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/1fb7cb542fbe19adcf2a6426035d9467.png\" alt=\"\" width=\"790\" height=\"515\" />\u003C/p>\r\n\u003Cp class=\"p1\">\u003Cimg class=\"aligncenter wp-image-8912 size-full\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/e3fad5b31cfe24c26e0e4ebb2f07d346.png\" alt=\"\" width=\"1024\" height=\"657\" />\u003Cimg class=\"alignnone size-large wp-image-7784\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/-2019-07-24-21.45.22-e1563972636105-1024x695.png\" alt=\"スクリーンショット 2019-07-24 21.45.22\" width=\"1024\" height=\"695\" />\u003C/p>\r\n\r\n\u003Ch2 class=\"p1\">ピタゴラスの動きをウェブサイトで表現\u003C/h2>\r\n \r\n\r\n[video width=\"1396\" height=\"742\" mp4=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/4a21ce40bb37ac6463c60f1111456539.mp4\"][/video]\r\n\r\n \r\n\r\nウェブサイトにはビー玉が転がったり、板が跳ねたりする遊んでいる状況をイメージしたアニメーションをたくさん取り入れました。\r\n\r\n \r\n\r\n[video width=\"1146\" height=\"732\" mp4=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/31c34fcc4d5abe099ce2488fd1648061.mp4\"][/video]\r\n\r\n \r\n\r\n\u003Cspan style=\"font-size: 10pt;\">ピタゴラ装置まではいきませんでしたが、木とビー玉が集まってできるロゴのアニメーションがさりげなくてお気に入りです\u003C/span>\r\n\r\n \r\n\r\n私たちのアイデアに対して森のピタゴラスの皆さんが積極的に動画撮影に挑戦してくださり、スマホ撮影の動画が入ることでむしろプロっぽくない手作り感が出ていい味になりました。もちろんこれらの動画はすべてInstagram、FacebookといったSNSでも紹介用ムービーとして配信されています。また、オンライン販売で個人でも購入してもらえるようにしました。\r\n\r\n \r\n\r\n\u003Cimg class=\"alignnone size-large wp-image-7803\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/sns-1024x733.jpg\" alt=\"sns\" width=\"1024\" height=\"733\" />\r\n\u003Ch2>じわじわと広がる森のピタゴラス\u003C/h2>\r\n \r\n\u003Cp class=\"p1\">コンセプトがしっかりしていて、製品自体も仕上がっている。あとは人に見てもらう時のツールをデザインをするだけ、というだいぶ楽しいお仕事でした。おかげさまでいろんなところで好評いただいているとのことです。\u003C/p>\r\n\u003Cp class=\"p1\">たくさん売ることが一番の目的ではない、たくさんの子どもたちに使ってもらうことが大事、ということでレンタルも行われています。ちょっとしたアウトドアイベントでも重宝されたり、北海道内の導入施設も着々と増えていっているということです。\u003C/p>\r\n\u003Cp class=\"p1\">\u003Cimg class=\"alignnone size-large wp-image-7778\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/2018_08_21_076-1024x683.jpg\" alt=\"2018_08_21_076\" width=\"1024\" height=\"683\" />\u003C/p>\r\n\u003Cp class=\"p1\">\u003C/p>",[48,4840,1053],6140,{"id":4842,"slug":4843,"title":4844,"thumbnail":4845},6681,"mikakuen","味覚園外国語リーフレット","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/11/mikaku.jpg",{"id":3938,"slug":3939,"title":3940,"thumbnail":3941},[4848,4849],{"id":48,"slug":60,"name":59,"icon":61},{"id":1053,"slug":1062,"name":1061,"icon":1063},[4851,4852],{"slug":1571,"name":1572},{"slug":4853,"name":4854},"products-website","製品・サービスサイト",[4856],{"slug":10,"name":9},[4858],{"slug":4859,"name":4860},"government","官公庁・自治体・教育・研究・SDGs",{"year":4862,"month":4863,"day":1585},"2018","12",[4865,4867],{"src":4866},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/04/m002.png",{"src":4868},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/04/m003.png",[],"\u003Ch2>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-7774\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/main.jpg\" alt=\"\" width=\"2048\" height=\"1365\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/main.jpg 2048w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/main-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/main-768x512.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/main-1024x683.jpg 1024w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" />北海道の木をいかし、子どもたちの成長にもつながるおもちゃ\u003C/h2>\n\u003Cp>2018年10月ごろ「北海道の森で生まれた、新しいおもちゃを紹介するウェブサイトを立ち上げたい」というご相談がありました。相談してくださったのはNPO法人EZOROCKさんから派生した「合同会社森のピタゴラス」というできたばかりの組織。ピタゴラスという単語を聞いただけでなんだか楽しそうですね、と前のめりに話を聞いていくことになりました。\u003C/p>\n\u003Cp>EZOROCKさんはもともとRISING SUN ROCK FESTIVALの環境問題に取り組もうという有志で立ち上げられた団体で、これを発端に北海道内でさまざまな社会活動をされています。学生をはじめ北海道に地域貢献できる何かをできないか、という想いを持った若者が集まっています。\u003C/p>\n\u003Cp>北海道の抱える課題の一つ、森林問題は知る人ぞ知る喫緊の課題です。安価な輸入材が使われることで活かされる機会が減ってしまった北海道産材、立ち行かない林業、管理できなくなった森林から起こる環境問題など様々な地域課題につながっています。もちろんすでに、この課題に対したくさんの方が多方面からアプローチし取り組んでいます。道産材を利用した木製品製造もその一つです。しかし自然保護の観点で生産されたものは、道産材を利用することが第一義となってしまい、割高になってしまいます。\u003C/p>\n\u003Cp>一方で、子どものおもちゃとして地域の児童館に購入されているものはほとんどがドイツ製なのだそうです。児童館のような教育施設が必要としているおもちゃは「知育玩具」と呼ばれる子どもの成長を促すものです。知育玩具として機能する一定レベルの性能がある、と教育機関から認められているものは日本製のものでそれほど多くなく、かつ国産材を使ったものは輸入材を使ったものよりも割高になる。結果、多くの施設がドイツ製のおもちゃを選んでいるのが現実なのだそうです。\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-7782\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/DSC_0177-1024x576.jpg\" alt=\"DSC_0177\" width=\"1024\" height=\"576\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/DSC_0177-1024x576.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/DSC_0177-300x169.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/DSC_0177-768x432.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/DSC_0177-960x540.jpg 960w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp>\u003Cspan style=\"font-size: 10pt;\">森のピタゴラスは製材から組み立てまですべて北海道下川町でつくられています\u003C/span>\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>ただ「北海道の木を使ったおもちゃ」というでは子どもたちの手には届かない。自分たちと同じ場所で育った木に触れる機会もない。北海道の木を活かして、教育機関にも認められる知育玩具が作れたら、どちらにも良い循環を生むことができるし、双方の課題を解決することができて良いのではないか。\u003C/p>\n\u003Cp>そんな想いで「森のピタゴラス」という知育玩具が開発されました。\u003C/p>\n\u003Ch2>森のピタゴラスは、子どもも大人も楽しい\u003C/h2>\n\u003Cp>相談に来られたタイミングでもう試作品は完成していました。\u003C/p>\n\u003Cp>構造はいたってシンプル。碁盤の目状に穴のあいた画板サイズの木の板に、支柱となる木を差し込んで、柱と柱の上に板を乗せるだけ。ビー玉が上手に転がるように橋渡ししてピタゴラ装置を作る。作りがシンプルだから持ち運びができて場所を選ばずどこでも遊べます。\u003C/p>\n\u003Cp>またゲームの難易度も、大人でも結構難しくてうまくビー玉が転がらなかったり、偶然思いがけない動きができたり、ちょうど簡単すぎず難しすぎないところに設定されていました。大人が遊んでも楽しいものは、子どもが遊んでも楽しい、ということなんだそうです。\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-7775\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/02-1024x576.jpg\" alt=\"02\" width=\"1024\" height=\"576\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/02-1024x576.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/02-300x169.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/02-768x432.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/02-960x540.jpg 960w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/02.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp>\u003Cspan style=\"font-size: 10pt;\">開発者の大人二人が失敗してがっかりしている様子に思わず笑ってしまいました\u003C/span>\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>私が試作品を見せてもらって一番気に入ったのはビー玉が転がる音でした。柱に渡す板には、北海道の木材５種類がパーツとして用意されているのですが、木によってビー玉が跳ねたり転がったりした時の音が違うのです。ちょっとした音楽のようでとても素敵でした。\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-7780\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/2018_08_21_087-1024x683.jpg\" alt=\"2018_08_21_087\" width=\"1024\" height=\"683\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/2018_08_21_087-1024x683.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/2018_08_21_087-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/2018_08_21_087-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp>\u003Cspan style=\"font-size: 10pt;\">青と緑のビー玉が可愛い\u003C/span>\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>製品としては完成していて、すでにいくつかの児童館に導入されることが決まっていて、それは知育玩具としても教育機関に認められた段階にまで来ているということでした。あとはこれをどう表現して世に伝えていくか、私が任されたのはそれだけでした。\u003C/p>\n\u003Ch2>作り手と、使い手の想いのバランスをとる\u003C/h2>\n\u003Cp>\u003Cspan data-tt=\"{"paragraphStyle":{"alignment":4,"writingDirection":1},"font":{"name":"","pointSize":18}}\">森のピタゴラスの代表崎川さんは、\u003C/span>\u003Cspan data-tt=\"{"paragraphStyle":{"alignment":4,"writingDirection":1}}\">樹木医といって\u003C/span>\u003Cspan data-tt=\"{"paragraphStyle":{"alignment":4,"writingDirection":1},"font":{"name":"","pointSize":18}}\">木のドクターともいうべき方でした。また、おもちゃ作りに関わっている方々もそれぞれが北海道の木のプロフェッショナル。さらっと書いていますが製造に関わるところでも語るべきストーリーはたくさんありました。\u003C/span>\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-7777\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/ichii_005-1024x683.jpg\" alt=\"ichii_005\" width=\"1024\" height=\"683\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/ichii_005-1024x683.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/ichii_005-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/ichii_005-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp>\u003Cspan style=\"font-size: 10pt;\" data-tt=\"{"paragraphStyle":{"alignment":4,"writingDirection":1},"font":{"name":"","pointSize":18}}\">北海道の森に分け入り、木の個性を見極める崎川さん\u003C/span>\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cspan data-tt=\"{"paragraphStyle":{"alignment":4,"writingDirection":1},"font":{"name":"","pointSize":18}}\">そして関わっている皆さんとても真面目で、ちゃんとしていて、すごく考えている。実はそこに「子どもが遊ぶおもちゃ」を表現するうえでのギャップがありました。子どもたちに実際に試作品で遊んでもらう体験イベントでも、わーーっと力いっぱいはしゃぎまわっている子どもの中に、めちゃくちゃ真面目に森のことを考える静かな崎川さん。（崎川さんは子ども受けのために着ぐるみを着ようか悩んでいるくらいでした。）\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan data-tt=\"{"paragraphStyle":{"alignment":4,"writingDirection":1},"font":{"name":"","pointSize":18}}\">環境や教育に良いから、といって子どもが遊びたくなるわけではありません。道産材が使われていることと、知育に役に立つ性能のどちらも開発の動機にはなっているものの、おもちゃの本質は「遊んで楽しい」ことです。あ、可愛い。あ、きれいな音がきこえる。なんか面白そう。そのようなおもちゃに触れるきっかけを、まず子どもたちにつかんでもらうことが大事なんじゃないか？\u003C/span>\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-7781\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/2018_08_21_097-1024x683.jpg\" alt=\"2018_08_21_097\" width=\"1024\" height=\"683\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/2018_08_21_097-1024x683.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/2018_08_21_097-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/2018_08_21_097-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp>\u003Cspan style=\"font-size: 10pt;\">やってみたらみんな夢中に、成功したら大歓声\u003C/span>\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cspan data-tt=\"{"paragraphStyle":{"alignment":4,"writingDirection":1},"font":{"name":"","pointSize":18}}\">私たちは、おもちゃの開発背景のストーリーを見せるよりおもちゃとしての楽しさをまず感じてもらう方が優先だと考え、ロゴやウェブサイトといったビジュアル表現の方向性をつかんでいきました。\u003C/span>\u003C/p>\n\u003Ch2>台北と札幌での初の共同プロジェクト\u003C/h2>\n\u003Cp> \u003C/p>\n\u003Cp class=\"p1\">タイミングとしてちょうど\u003Cspan class=\"s1\">Gear8\u003C/span>の台湾法人が立ち上がって間もない頃で、札幌と一緒に進める初プロジェクトとして台北の\u003Cspan class=\"s1\">YUZU\u003C/span>にデザイナーとして参加してもらうことになりました。彼は３歳の息子がいるパパなので、子どもが喜ぶものをデザインするのに最適でした。また森のピタゴラスのおもちゃ自体も木の質感を活かしたとても素朴なデザインで、昔からあるものを大事にしたり、どこか優しさを感じさせるものが多い台湾のデザインセンスと、とてもマッチしていると思っていました。\u003C/p>\n\u003Cp class=\"p1\">ロゴマークのデザイン、日本語のタイプロゴなど、ほとんど感覚のミスマッチもなく進んでいきました。ただのおもちゃじゃなくて知育玩具なのでどこか知的な要素も入れつつ、でも優等生ぶったかっこいいものではなく楽しく可愛いものにしよう、とか、木のおもちゃのどこかに焼印に使ってもらえると可愛いよね、とか、ウェブだとピタゴラ装置みたいに動くと面白いんじゃない、とか、アイデアを出し合いました。\u003C/p>\n\u003Cp class=\"p1\">\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-7783\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/-2019-07-24-21.43.24-e1563972586224-1024x713.png\" alt=\"スクリーンショット 2019-07-24 21.43.24\" width=\"1024\" height=\"713\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/-2019-07-24-21.43.24-e1563972586224-1024x713.png 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/-2019-07-24-21.43.24-e1563972586224-300x209.png 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/-2019-07-24-21.43.24-e1563972586224-768x535.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp class=\"p1\">\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-8911 size-full\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/1fb7cb542fbe19adcf2a6426035d9467.png\" alt=\"\" width=\"790\" height=\"515\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/1fb7cb542fbe19adcf2a6426035d9467.png 790w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/1fb7cb542fbe19adcf2a6426035d9467-300x196.png 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/1fb7cb542fbe19adcf2a6426035d9467-768x501.png 768w\" sizes=\"(max-width: 790px) 100vw, 790px\" />\u003C/p>\n\u003Cp class=\"p1\">\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-8912 size-full\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/e3fad5b31cfe24c26e0e4ebb2f07d346.png\" alt=\"\" width=\"1024\" height=\"657\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/e3fad5b31cfe24c26e0e4ebb2f07d346.png 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/e3fad5b31cfe24c26e0e4ebb2f07d346-300x192.png 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/e3fad5b31cfe24c26e0e4ebb2f07d346-768x493.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-7784\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/-2019-07-24-21.45.22-e1563972636105-1024x695.png\" alt=\"スクリーンショット 2019-07-24 21.45.22\" width=\"1024\" height=\"695\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/-2019-07-24-21.45.22-e1563972636105-1024x695.png 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/-2019-07-24-21.45.22-e1563972636105-300x204.png 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/-2019-07-24-21.45.22-e1563972636105-768x521.png 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/-2019-07-24-21.45.22-e1563972636105.png 1738w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Ch2 class=\"p1\">ピタゴラスの動きをウェブサイトで表現\u003C/h2>\n\u003Cp> \u003C/p>\n\u003Cdiv style=\"width: 1396px;\" class=\"wp-video\">\u003C!--[if lt IE 9]>\u003Cscript>document.createElement('video');\u003C/script>\u003C![endif]-->\n\u003Cvideo class=\"wp-video-shortcode\" id=\"video-7406-1\" width=\"1396\" height=\"742\" preload=\"metadata\" controls=\"controls\">\u003Csource type=\"video/mp4\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/4a21ce40bb37ac6463c60f1111456539.mp4?_=1\" />\u003Ca href=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/4a21ce40bb37ac6463c60f1111456539.mp4\">https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/4a21ce40bb37ac6463c60f1111456539.mp4\u003C/a>\u003C/video>\u003C/div>\n\u003Cp> \u003C/p>\n\u003Cp>ウェブサイトにはビー玉が転がったり、板が跳ねたりする遊んでいる状況をイメージしたアニメーションをたくさん取り入れました。\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cdiv style=\"width: 1146px;\" class=\"wp-video\">\u003Cvideo class=\"wp-video-shortcode\" id=\"video-7406-2\" width=\"1146\" height=\"732\" preload=\"metadata\" controls=\"controls\">\u003Csource type=\"video/mp4\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/31c34fcc4d5abe099ce2488fd1648061.mp4?_=2\" />\u003Ca href=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/31c34fcc4d5abe099ce2488fd1648061.mp4\">https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/31c34fcc4d5abe099ce2488fd1648061.mp4\u003C/a>\u003C/video>\u003C/div>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cspan style=\"font-size: 10pt;\">ピタゴラ装置まではいきませんでしたが、木とビー玉が集まってできるロゴのアニメーションがさりげなくてお気に入りです\u003C/span>\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>私たちのアイデアに対して森のピタゴラスの皆さんが積極的に動画撮影に挑戦してくださり、スマホ撮影の動画が入ることでむしろプロっぽくない手作り感が出ていい味になりました。もちろんこれらの動画はすべてInstagram、FacebookといったSNSでも紹介用ムービーとして配信されています。また、オンライン販売で個人でも購入してもらえるようにしました。\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-7803\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/sns-1024x733.jpg\" alt=\"sns\" width=\"1024\" height=\"733\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/sns-1024x733.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/sns-300x215.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/sns-768x550.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/sns.jpg 1830w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Ch2>じわじわと広がる森のピタゴラス\u003C/h2>\n\u003Cp> \u003C/p>\n\u003Cp class=\"p1\">コンセプトがしっかりしていて、製品自体も仕上がっている。あとは人に見てもらう時のツールをデザインをするだけ、というだいぶ楽しいお仕事でした。おかげさまでいろんなところで好評いただいているとのことです。\u003C/p>\n\u003Cp class=\"p1\">たくさん売ることが一番の目的ではない、たくさんの子どもたちに使ってもらうことが大事、ということでレンタルも行われています。ちょっとしたアウトドアイベントでも重宝されたり、北海道内の導入施設も着々と増えていっているということです。\u003C/p>\n\u003Cp class=\"p1\">\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-7778\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/2018_08_21_076-1024x683.jpg\" alt=\"2018_08_21_076\" width=\"1024\" height=\"683\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/2018_08_21_076-1024x683.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/2018_08_21_076-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/2018_08_21_076-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp class=\"p1\">\n","北海道で、北海道の木を使ってつくられた知育おもちゃ。シンプルな見た目ながら実は緻密な計算で遊びの難易度が設計された、児童館でも認められる知育玩具です。優しい5種類の木の木目や、水色と緑のカラフルなビー…",{"self":4873,"collection":4876,"about":4878,"author":4880,"version-history":4882,"predecessor-version":4885,"acf:post":4889,"acf:attachment":4894,"wp:featuredmedia":4899,"wp:attachment":4902,"wp:term":4905,"curies":4914},[4874],{"href":4875},"https://cms.gggggggg.jp/wp-json/wp/v2/works/7406",[4877],{"href":1600},[4879],{"href":1603},[4881],{"embeddable":32,"href":121},[4883],{"count":809,"href":4884},"https://cms.gggggggg.jp/wp-json/wp/v2/works/7406/revisions",[4886],{"id":4887,"href":4888},15234,"https://cms.gggggggg.jp/wp-json/wp/v2/works/7406/revisions/15234",[4890,4891,4893],{"embeddable":32,"href":1081},{"embeddable":32,"href":4892},"https://cms.gggggggg.jp/wp-json/wp/v2/member/6140",{"embeddable":32,"href":75},[4895,4897],{"embeddable":32,"href":4896},"https://cms.gggggggg.jp/wp-json/wp/v2/media/7409",{"embeddable":32,"href":4898},"https://cms.gggggggg.jp/wp-json/wp/v2/media/7408",[4900],{"embeddable":32,"href":4901},"https://cms.gggggggg.jp/wp-json/wp/v2/media/7407",[4903],{"href":4904},"https://cms.gggggggg.jp/wp-json/wp/v2/media?parent=7406",[4906,4908,4910,4912],{"taxonomy":1628,"embeddable":32,"href":4907},"https://cms.gggggggg.jp/wp-json/wp/v2/works_tag?post=7406",{"taxonomy":11,"embeddable":32,"href":4909},"https://cms.gggggggg.jp/wp-json/wp/v2/works_lang?post=7406",{"taxonomy":1633,"embeddable":32,"href":4911},"https://cms.gggggggg.jp/wp-json/wp/v2/works_job?post=7406",{"taxonomy":1636,"embeddable":32,"href":4913},"https://cms.gggggggg.jp/wp-json/wp/v2/works_color?post=7406",[4915],{"name":30,"href":31,"templated":32},{"author":4917,"acf:post":4926,"acf:attachment":4977,"wp:featuredmedia":5092,"wp:term":5138},[4918],{"id":92,"name":1643,"url":7,"description":7,"link":1644,"slug":1643,"avatar_urls":4919,"acf":4920,"_links":4921},{"24":1646,"48":1647,"96":1648},[],{"self":4922,"collection":4924},[4923],{"href":121},[4925],{"href":1655},[4927,4951,4953],{"id":1053,"date":1135,"slug":1062,"type":89,"link":1136,"title":4928,"author":92,"featured_media":1138,"member_rest_animal_icon":1063,"member_rest_animal_fore":1139,"member_rest_animal_back":1140,"acf":4929,"_links":4932},{"rendered":1061},{"position":1099,"img_thumb":1142,"img_fore":1143,"img_back":1144,"icon_animal":1145,"animal_name":1146,"color_name":1147,"color_rgb":1148,"recommend":4930,"radio":4931,"hidden":109},{"recommend_h":106,"recommend_txt":1150},{"radio_h":7,"radio_desc":7,"radio_url":7},{"self":4933,"collection":4935,"about":4937,"author":4939,"version-history":4941,"predecessor-version":4943,"wp:featuredmedia":4945,"wp:attachment":4947,"curies":4949},[4934],{"href":1081},[4936],{"href":115},[4938],{"href":118},[4940],{"embeddable":32,"href":121},[4942],{"count":1163,"href":1164},[4944],{"id":1167,"href":1168},[4946],{"embeddable":32,"href":1171},[4948],{"href":1174},[4950],{"name":30,"href":31,"templated":32},{"code":463,"message":464,"data":4952},{"status":466},{"id":48,"date":88,"slug":60,"type":89,"link":90,"title":4954,"author":92,"featured_media":93,"member_rest_animal_icon":61,"member_rest_animal_fore":94,"member_rest_animal_back":95,"acf":4955,"_links":4958},{"rendered":59},{"position":97,"img_thumb":98,"img_fore":99,"img_back":100,"icon_animal":101,"animal_name":102,"color_name":103,"color_rgb":104,"recommend":4956,"radio":4957,"hidden":109},{"recommend_h":106,"recommend_txt":107},{"radio_h":7,"radio_desc":7,"radio_url":7},{"self":4959,"collection":4961,"about":4963,"author":4965,"version-history":4967,"predecessor-version":4969,"wp:featuredmedia":4971,"wp:attachment":4973,"curies":4975},[4960],{"href":75},[4962],{"href":115},[4964],{"href":118},[4966],{"embeddable":32,"href":121},[4968],{"count":124,"href":125},[4970],{"id":128,"href":129},[4972],{"embeddable":32,"href":132},[4974],{"href":135},[4976],{"name":30,"href":31,"templated":32},[4978,5035],{"id":4836,"date":4979,"slug":4980,"type":1685,"link":4981,"title":4982,"author":92,"acf":4983,"caption":4984,"alt_text":7,"media_type":1691,"mime_type":2188,"media_details":4985,"source_url":4868,"_links":5023},"2019-04-25T15:14:52","m003","https://cms.gggggggg.jp/works/morinopitagoras/m003/",{"rendered":4980},[],{"rendered":7},{"width":1694,"height":1694,"file":4986,"sizes":4987,"image_meta":5021},"2019/04/m003.png",{"thumbnail":4988,"medium":4991,"medium_large":4994,"works-logo":4997,"adjacent-thumb":4998,"case_study-thumb":5001,"366x210":5004,"960x540":5007,"1120x720":5010,"1180x680":5013,"1680x600":5016,"full":5019},{"file":4989,"width":1700,"height":1700,"mime_type":2188,"source_url":4990},"m003-150x150.png","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/04/m003-150x150.png",{"file":4992,"width":1705,"height":1705,"mime_type":2188,"source_url":4993},"m003-300x300.png","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/04/m003-300x300.png",{"file":4995,"width":1709,"height":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