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Salon Groenのウェブサイトリニューアルを担当いたしました。都心から少し離れたエリアにあるヘアサロンらしく、ゆったりとしたデザインで、質の高い内装とスタッフの施術風景を表現しています。1ページの縦に長いウェブサイトにリッチなモーションを付けて下にフリックしやすく工夫しました。またGroenの外観イラストをSVGマスクで描画したり、フッターの背景に動画を使用する等のチャレンジをしています。オーナー様含めGroenスタッフのみなさまに、たくさんご協力頂いてできたブランディングサイトです。\u003C/p>\n",6068,[2035,2561],133,[5],[124],[46,227,1544],{"client_info":2566,"credit":2567,"url":2043,"related":1550,"screenshot_list":2568,"is_story":32,"story_h":2571,"story_thumb":1550,"story":2572,"slider":7,"member_list":2573},{"client_name":1559,"introduction":7},"企画・設計　/　ディレクション　/　デザイン　/　マークアップ　/　CMS　/　イラスト　/　コピー・ライティング　/　撮影　/　動画",[2569,2570],6069,6074,"流されない時間と上質な空間を表現する","\u003Cimg class=\"aligncenter size-full wp-image-6421\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/DSC9207.jpg\" alt=\"\" width=\"2953\" height=\"1969\" />\r\n\u003Ch2>ブランドを深く理解する為の時間。\u003C/h2>\r\n\u003Cimg class=\"aligncenter size-full wp-image-6423\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/DSC9196.jpg\" alt=\"_DSC9196\" width=\"2953\" height=\"1969\" />札幌市中央区にサロンを構えるGroen（グルーン）さんから本格的にウェブサイトリニューアルのご依頼をいただいたのは、リリースのちょうど半年前でした。サロンのコンセプトや店内の見せ方を含めウェブサイトを通してブランディングしたいというお話を伺い、まずはウェブサイトに期待することや想定する閲覧者、どういう想いで5年間サロンを運営されていたのかを共有するワークショップを行ったのです。\r\n\r\n想いやコンセプトを言語化する為には、設立までの経緯や、いままでとこれからのお客様を考える必要があります。またお客様の悩みを解決するための提案方法や、その悩みを個性として好きになってもらう為のアプローチなど、サロンとしてお客様とどうお付き合いしているかを知ることで、ズレがなくて長く愛されるコンセプトが完成すると考えています。\r\n\r\nなので今回もワークショップには時間を割きました。オーナーが何気なく何度も発している言葉を逃さず、ウェブサイトで表現できる文章に作り上げていく過程があるから、その特長を深く理解し表現することができます。\r\n\u003Ch2>体験することで言葉を見つける。\u003C/h2>\r\n\u003Cimg class=\"aligncenter size-full wp-image-6429\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/002-2.jpg\" alt=\"002\" width=\"1162\" height=\"675\" />わたしたちにはお客様に提供できる8個の価値というものがあります。その2つめに掲げているのが「お客様のことを徹底的に調べます。」です。お客様の商品やサービスは可能な限り体験し、理解を深めてウェブサイトの企画やデザインに活かします。\r\n\r\n今回も同様に、カットをはじめ様々なサービスを体験しました。サロン内は、日々の忙しい日常から少しだけ解放される心地よい時間であること、スマホから距離をおける数少ないシチュエーションであることなどを改めて理解しました。\r\n\r\nこれらの体験を踏まえて、コンセプトは「流されない、時間を。」としました。日々の忙しさに流されがちな毎日の中でも、自分だけの流されない時間としてGroenを利用してほしいという想いを込めています。\r\n\r\nウェブサイトのメインビジュアルで表現するキャッチコピーには、翌日の朝を少し楽しみにしてもらえるようなサービスを提供しますという意味で「Good morning , A brand new me.」を掲げ、新しい自分と朝を迎えるワクワク感を表現しました。\r\n\r\n「髪の悩みはその人の個性と思ってます。」これはオーナー様にお話を伺った時の印象的なフレーズです。自分にとってはコンプレックスでもそれを個性として引き立たせることで、誰かから褒められ自信になるということです。これらの考え方もIdentityというコンテンツの見出しとして採用することを決めました。\r\n\r\nこうした体験や対話を繰り返し、ウェブサイトで表現するべき言葉を少しずつ見つけ、磨き上げていきます。\r\n\u003Ch2>サロン内の空気感を切り取る。\u003C/h2>\r\n\u003Cimg class=\"aligncenter size-full wp-image-6431\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/IMG_9343-e1540285305632.jpg\" alt=\"IMG_9343\" width=\"4032\" height=\"3024\" />\r\nウェブサイトをデザインしていく上での重要な要素として、写真や映像の存在は欠かせません。前述した言葉と組み合わせて表現することで、ブランドの魅力をより一層引き立たせます。今回の撮影は営業の合間を縫いながら店舗の外観・内観・スタッフ・映像と盛りだくさん。上手に香盤表を組み、お客様の邪魔にならないように撮影を進めていく難しさがありました。\r\n\r\n撮影のポイントとしてカメラマンさんと念入りに打ち合わせしたのは「空気感」でした。店内の広さや動線など、サロンとしてのスペックを伝える写真ではなく、そこに自分がいてスタイリストとどんな話をしているのかをリアルに想像できる空間を切り取る、スタイリストの皆さんが鏡ごしにお客様と向き合っている一瞬を捉える。これらを意識して撮影に臨みました。\r\n\r\n朝から日没まで続いた撮影はオーナー様もわたしたちも満足のいく仕上がりになりました、まさに共同作業。受発注の関係を超えたプロジェクトに欠かせないのは、なによりも目指すべき仕上がりのイメージを共有できているかどうかだと思っています。お互いのアイデアにブレがなく現場でブラッシュアップしていくことができました。\r\n\r\n加えて外観をより記憶に残る形で表現したいため、今回は線画のイラストも作成しました。店舗の入口左右にシンメトリに配置された印象的な街路樹も含めて、描きこみ過ぎないスケッチとしてウェブサイトのマップ付近に配置することで初めて来店する方にも覚えてもらいやすいレイアウトとしました。\r\n\u003Ch2>手描き要素で温度感をつくる。\u003C/h2>\r\n\u003Cimg class=\"aligncenter size-full wp-image-6170\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/09/003.jpg\" alt=\"003\" width=\"3252\" height=\"2168\" />今回はデザインレイアウトの段階からフロントエンドエンジニアとミーティングを重ね、店舗のイメージを伝えながら動きのイメージを共有していきました。特に縦に長いページはユーザに興味を持ってスクロール又はフリックしてもらえるかが、そのブランドを知ってもらう為のポイントとなるので、アニメーションは大切な要素となります。\r\n\r\nどこで手を止めてもらうか、ファーストビューに滞在する数秒で何を見せるかなどを考えながらデザインとアニメーションのバランスを取っていく作業は、緻密な作業ですがより質の高いウェブサイトに仕上げる為に欠かせません。デザインの知識があり、信頼できるフロントエンドエンジニアの存在が、細部をブラッシュアップする為の時間を作ってくれます。\r\n\r\n縦に長いページは最下部での滞在時間が長いことも考慮し、マップ付近に配置した手描きのイラストはスケッチしていく様子をSVGマスクで表現したり、通常はメインビジュアルに入れることの多い動画をフッターに配置する等、アイキャッチの要素を下部に盛り込みました。\r\n\u003Ch2>お客様も自慢できるブランドサイトに。\u003C/h2>\r\n\u003Cimg class=\"aligncenter size-full wp-image-6434\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/IMG_2551.jpg\" alt=\"IMG_2551\" width=\"4032\" height=\"3024\" />\r\n\r\n広告媒体にはお金をかけず、長く足を運んでくれるお客様に還元したい。そのために働いている自分たちとお客様が自慢できるブランディングサイトをつくりたいというオーナーさまの想いで始まったリニューアルプロジェクトは無事に完了しました。\r\n\r\n5周年パーティのタイミングでお披露目することはかないませんでしたが、これから長く使っていただけるウェブサイトとして少しずつ手を加えながら一緒に育てていきたいと思っています。\r\n\r\n素敵なサロンなので皆さん是非一度足を運んでください！\r\nありがとうございました。\r\n\r\n\u003Cimg class=\"aligncenter size-full wp-image-6439\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/003.jpg\" alt=\"003\" width=\"1162\" height=\"675\" />\r\n\u003Ch2>ご担当者様からの声\u003C/h2>\r\n\u003Ch3>ウェブサイトから伝わる僕たちの想い。\u003C/h3>\r\nオープン時にウェブサイトを立ち上げて5年が経過していました。自分やスタッフ、店の雰囲気や、やりたい事、伝えたい事が当時作ったウェブサイトとは変化し始め、5年目を期に思い切ったウェブサイトの変更を考えました。\r\n\r\n当初の考えでは、美容室はお客様にお店に来ていただいてからお店の事や、私達の想いを伝える事が一番だと思い、ウェブサイトはシンプルにしてネット予約が出来れば良いかな位の考えでした。ただ時が経つにつれ ウェブサイトだけ過去に取り残された様な気持ちになり、リニューアルを考え始めました。\r\n\r\n以前からお知り合いだっだGear8代表の水野さんに相談したところ、恥ずかしいくらいお店のことやスタッフのこと、自分達の想い、売上、客数、単価、目指すお店の形など、さまざまな事を聞いてくださり本気で僕たちのお店の入口となるウェブサイトを作ってくれるんだと思いました。ここまで本気になって同じ気持ちで制作して同じ目線で考えて頂けて光栄です。撮影も一日中サロンにいてもらい僕たちの仕事を間近で見て感じながら進行してくださったので、ウェブサイトから僕たちの仕事風景が伝わると思います。\r\n\r\nウェブサイトをリニューアルして数ヶ月経ちますが 来店されるお客様に本当にかっこいいウェブサイトだね、Groenの事を良く分かってる人に作ってもらったんだねと毎日のように嬉しいお言葉を頂いてます。思い切って水野さんに相談して良かったと思います。\r\n\r\n自分が想像してた以上の仕上がりですし、制作期間中にチョイチョイあるサプライズ的な事にも毎回感動させられました！ありがとうございます！！今後も自分達の歴史とウェブサイトの歴史の変化が楽しみです！！",[46,1052,2574],2214,{"id":2576,"slug":2577,"title":2578,"thumbnail":2579},6784,"kinotoya-nougakkopremium","KINOTOYA 札幌農学校Premium","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/11/premium1.jpg",{"id":1557,"slug":1558,"title":1559,"thumbnail":1560},[2582,2583],{"id":46,"slug":52,"name":51,"icon":53},{"id":1052,"slug":1058,"name":1057,"icon":1059},[2585,2586],{"slug":2059,"name":2060},{"slug":40,"name":2587},"ブランディング",[2589],{"slug":10,"name":9},[2591],{"slug":1577,"name":1578},{"year":1580,"month":2069,"day":2593},"20",[2595,2597],{"src":2596},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/09/groen_sub00.jpg",{"src":2598},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/09/groen_sub03.jpg",[],"\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-6421\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/DSC9207.jpg\" alt=\"\" width=\"2953\" height=\"1969\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/DSC9207.jpg 2953w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/DSC9207-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/DSC9207-768x512.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/DSC9207-1024x683.jpg 1024w\" sizes=\"(max-width: 2953px) 100vw, 2953px\" />\u003C/p>\n\u003Ch2>ブランドを深く理解する為の時間。\u003C/h2>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-6423\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/DSC9196.jpg\" alt=\"_DSC9196\" width=\"2953\" height=\"1969\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/DSC9196.jpg 2953w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/DSC9196-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/DSC9196-768x512.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/DSC9196-1024x683.jpg 1024w\" sizes=\"(max-width: 2953px) 100vw, 2953px\" />札幌市中央区にサロンを構えるGroen（グルーン）さんから本格的にウェブサイトリニューアルのご依頼をいただいたのは、リリースのちょうど半年前でした。サロンのコンセプトや店内の見せ方を含めウェブサイトを通してブランディングしたいというお話を伺い、まずはウェブサイトに期待することや想定する閲覧者、どういう想いで5年間サロンを運営されていたのかを共有するワークショップを行ったのです。\u003C/p>\n\u003Cp>想いやコンセプトを言語化する為には、設立までの経緯や、いままでとこれからのお客様を考える必要があります。またお客様の悩みを解決するための提案方法や、その悩みを個性として好きになってもらう為のアプローチなど、サロンとしてお客様とどうお付き合いしているかを知ることで、ズレがなくて長く愛されるコンセプトが完成すると考えています。\u003C/p>\n\u003Cp>なので今回もワークショップには時間を割きました。オーナーが何気なく何度も発している言葉を逃さず、ウェブサイトで表現できる文章に作り上げていく過程があるから、その特長を深く理解し表現することができます。\u003C/p>\n\u003Ch2>体験することで言葉を見つける。\u003C/h2>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-6429\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/002-2.jpg\" alt=\"002\" width=\"1162\" height=\"675\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/002-2.jpg 1162w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/002-2-300x174.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/002-2-768x446.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/002-2-1024x595.jpg 1024w\" sizes=\"(max-width: 1162px) 100vw, 1162px\" />わたしたちにはお客様に提供できる8個の価値というものがあります。その2つめに掲げているのが「お客様のことを徹底的に調べます。」です。お客様の商品やサービスは可能な限り体験し、理解を深めてウェブサイトの企画やデザインに活かします。\u003C/p>\n\u003Cp>今回も同様に、カットをはじめ様々なサービスを体験しました。サロン内は、日々の忙しい日常から少しだけ解放される心地よい時間であること、スマホから距離をおける数少ないシチュエーションであることなどを改めて理解しました。\u003C/p>\n\u003Cp>これらの体験を踏まえて、コンセプトは「流されない、時間を。」としました。日々の忙しさに流されがちな毎日の中でも、自分だけの流されない時間としてGroenを利用してほしいという想いを込めています。\u003C/p>\n\u003Cp>ウェブサイトのメインビジュアルで表現するキャッチコピーには、翌日の朝を少し楽しみにしてもらえるようなサービスを提供しますという意味で「Good morning , A brand new me.」を掲げ、新しい自分と朝を迎えるワクワク感を表現しました。\u003C/p>\n\u003Cp>「髪の悩みはその人の個性と思ってます。」これはオーナー様にお話を伺った時の印象的なフレーズです。自分にとってはコンプレックスでもそれを個性として引き立たせることで、誰かから褒められ自信になるということです。これらの考え方もIdentityというコンテンツの見出しとして採用することを決めました。\u003C/p>\n\u003Cp>こうした体験や対話を繰り返し、ウェブサイトで表現するべき言葉を少しずつ見つけ、磨き上げていきます。\u003C/p>\n\u003Ch2>サロン内の空気感を切り取る。\u003C/h2>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-6431\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/IMG_9343-e1540285305632.jpg\" alt=\"IMG_9343\" width=\"4032\" height=\"3024\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/IMG_9343-e1540285305632.jpg 4032w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/IMG_9343-e1540285305632-300x225.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/IMG_9343-e1540285305632-768x576.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/IMG_9343-e1540285305632-1024x768.jpg 1024w\" sizes=\"(max-width: 4032px) 100vw, 4032px\" />\u003Cbr />\nウェブサイトをデザインしていく上での重要な要素として、写真や映像の存在は欠かせません。前述した言葉と組み合わせて表現することで、ブランドの魅力をより一層引き立たせます。今回の撮影は営業の合間を縫いながら店舗の外観・内観・スタッフ・映像と盛りだくさん。上手に香盤表を組み、お客様の邪魔にならないように撮影を進めていく難しさがありました。\u003C/p>\n\u003Cp>撮影のポイントとしてカメラマンさんと念入りに打ち合わせしたのは「空気感」でした。店内の広さや動線など、サロンとしてのスペックを伝える写真ではなく、そこに自分がいてスタイリストとどんな話をしているのかをリアルに想像できる空間を切り取る、スタイリストの皆さんが鏡ごしにお客様と向き合っている一瞬を捉える。これらを意識して撮影に臨みました。\u003C/p>\n\u003Cp>朝から日没まで続いた撮影はオーナー様もわたしたちも満足のいく仕上がりになりました、まさに共同作業。受発注の関係を超えたプロジェクトに欠かせないのは、なによりも目指すべき仕上がりのイメージを共有できているかどうかだと思っています。お互いのアイデアにブレがなく現場でブラッシュアップしていくことができました。\u003C/p>\n\u003Cp>加えて外観をより記憶に残る形で表現したいため、今回は線画のイラストも作成しました。店舗の入口左右にシンメトリに配置された印象的な街路樹も含めて、描きこみ過ぎないスケッチとしてウェブサイトのマップ付近に配置することで初めて来店する方にも覚えてもらいやすいレイアウトとしました。\u003C/p>\n\u003Ch2>手描き要素で温度感をつくる。\u003C/h2>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-6170\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/09/003.jpg\" alt=\"003\" width=\"3252\" height=\"2168\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/09/003.jpg 3252w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/09/003-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/09/003-768x512.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/09/003-1024x683.jpg 1024w\" sizes=\"(max-width: 3252px) 100vw, 3252px\" />今回はデザインレイアウトの段階からフロントエンドエンジニアとミーティングを重ね、店舗のイメージを伝えながら動きのイメージを共有していきました。特に縦に長いページはユーザに興味を持ってスクロール又はフリックしてもらえるかが、そのブランドを知ってもらう為のポイントとなるので、アニメーションは大切な要素となります。\u003C/p>\n\u003Cp>どこで手を止めてもらうか、ファーストビューに滞在する数秒で何を見せるかなどを考えながらデザインとアニメーションのバランスを取っていく作業は、緻密な作業ですがより質の高いウェブサイトに仕上げる為に欠かせません。デザインの知識があり、信頼できるフロントエンドエンジニアの存在が、細部をブラッシュアップする為の時間を作ってくれます。\u003C/p>\n\u003Cp>縦に長いページは最下部での滞在時間が長いことも考慮し、マップ付近に配置した手描きのイラストはスケッチしていく様子をSVGマスクで表現したり、通常はメインビジュアルに入れることの多い動画をフッターに配置する等、アイキャッチの要素を下部に盛り込みました。\u003C/p>\n\u003Ch2>お客様も自慢できるブランドサイトに。\u003C/h2>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-6434\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/IMG_2551.jpg\" alt=\"IMG_2551\" width=\"4032\" height=\"3024\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/IMG_2551.jpg 4032w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/IMG_2551-300x225.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/IMG_2551-768x576.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/IMG_2551-1024x768.jpg 1024w\" sizes=\"(max-width: 4032px) 100vw, 4032px\" />\u003C/p>\n\u003Cp>広告媒体にはお金をかけず、長く足を運んでくれるお客様に還元したい。そのために働いている自分たちとお客様が自慢できるブランディングサイトをつくりたいというオーナーさまの想いで始まったリニューアルプロジェクトは無事に完了しました。\u003C/p>\n\u003Cp>5周年パーティのタイミングでお披露目することはかないませんでしたが、これから長く使っていただけるウェブサイトとして少しずつ手を加えながら一緒に育てていきたいと思っています。\u003C/p>\n\u003Cp>素敵なサロンなので皆さん是非一度足を運んでください！\u003Cbr />\nありがとうございました。\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-6439\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/003.jpg\" alt=\"003\" width=\"1162\" height=\"675\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/003.jpg 1162w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/003-300x174.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/003-768x446.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/003-1024x595.jpg 1024w\" sizes=\"(max-width: 1162px) 100vw, 1162px\" />\u003C/p>\n\u003Ch2>ご担当者様からの声\u003C/h2>\n\u003Ch3>ウェブサイトから伝わる僕たちの想い。\u003C/h3>\n\u003Cp>オープン時にウェブサイトを立ち上げて5年が経過していました。自分やスタッフ、店の雰囲気や、やりたい事、伝えたい事が当時作ったウェブサイトとは変化し始め、5年目を期に思い切ったウェブサイトの変更を考えました。\u003C/p>\n\u003Cp>当初の考えでは、美容室はお客様にお店に来ていただいてからお店の事や、私達の想いを伝える事が一番だと思い、ウェブサイトはシンプルにしてネット予約が出来れば良いかな位の考えでした。ただ時が経つにつれ ウェブサイトだけ過去に取り残された様な気持ちになり、リニューアルを考え始めました。\u003C/p>\n\u003Cp>以前からお知り合いだっだGear8代表の水野さんに相談したところ、恥ずかしいくらいお店のことやスタッフのこと、自分達の想い、売上、客数、単価、目指すお店の形など、さまざまな事を聞いてくださり本気で僕たちのお店の入口となるウェブサイトを作ってくれるんだと思いました。ここまで本気になって同じ気持ちで制作して同じ目線で考えて頂けて光栄です。撮影も一日中サロンにいてもらい僕たちの仕事を間近で見て感じながら進行してくださったので、ウェブサイトから僕たちの仕事風景が伝わると思います。\u003C/p>\n\u003Cp>ウェブサイトをリニューアルして数ヶ月経ちますが 来店されるお客様に本当にかっこいいウェブサイトだね、Groenの事を良く分かってる人に作ってもらったんだねと毎日のように嬉しいお言葉を頂いてます。思い切って水野さんに相談して良かったと思います。\u003C/p>\n\u003Cp>自分が想像してた以上の仕上がりですし、制作期間中にチョイチョイあるサプライズ的な事にも毎回感動させられました！ありがとうございます！！今後も自分達の歴史とウェブサイトの歴史の変化が楽しみです！！\u003C/p>\n","2018年8月にオープン5周年を迎えた、札幌市中央区にあるHair Salon Groenのウェブサイトリニューアルを担当いたしました。都心から少し離れたエリアにあるヘアサロンらしく、ゆったりとしたデ…",{"self":2603,"collection":2606,"about":2608,"author":2610,"version-history":2612,"predecessor-version":2615,"acf:post":2619,"acf:attachment":2624,"wp:featuredmedia":2629,"wp:attachment":2632,"wp:term":2635,"curies":2644},[2604],{"href":2605},"https://cms.gggggggg.jp/wp-json/wp/v2/works/6067",[2607],{"href":1596},[2609],{"href":1599},[2611],{"embeddable":32,"href":121},[2613],{"count":1360,"href":2614},"https://cms.gggggggg.jp/wp-json/wp/v2/works/6067/revisions",[2616],{"id":2617,"href":2618},15132,"https://cms.gggggggg.jp/wp-json/wp/v2/works/6067/revisions/15132",[2620,2622,2623],{"embeddable":32,"href":2621},"https://cms.gggggggg.jp/wp-json/wp/v2/member/2214",{"embeddable":32,"href":1083},{"embeddable":32,"href":79},[2625,2627],{"embeddable":32,"href":2626},"https://cms.gggggggg.jp/wp-json/wp/v2/media/6074",{"embeddable":32,"href":2628},"https://cms.gggggggg.jp/wp-json/wp/v2/media/6069",[2630],{"embeddable":32,"href":2631},"https://cms.gggggggg.jp/wp-json/wp/v2/media/6068",[2633],{"href":2634},"https://cms.gggggggg.jp/wp-json/wp/v2/media?parent=6067",[2636,2638,2640,2642],{"taxonomy":1628,"embeddable":32,"href":2637},"https://cms.gggggggg.jp/wp-json/wp/v2/works_tag?post=6067",{"taxonomy":11,"embeddable":32,"href":2639},"https://cms.gggggggg.jp/wp-json/wp/v2/works_lang?post=6067",{"taxonomy":1633,"embeddable":32,"href":2641},"https://cms.gggggggg.jp/wp-json/wp/v2/works_job?post=6067",{"taxonomy":1636,"embeddable":32,"href":2643},"https://cms.gggggggg.jp/wp-json/wp/v2/works_color?post=6067",[2645],{"name":30,"href":31,"templated":32},{"author":2647,"acf:post":2656,"acf:attachment":2707,"wp:featuredmedia":2838,"wp:term":2903},[2648],{"id":92,"name":1643,"url":7,"description":7,"link":1644,"slug":1643,"avatar_urls":2649,"acf":2650,"_links":2651},{"24":1646,"48":1647,"96":1648},[],{"self":2652,"collection":2654},[2653],{"href":121},[2655],{"href":1655},[2657,2659,2683],{"code":463,"message":464,"data":2658},{"status":466},{"id":1052,"date":1178,"slug":1058,"type":89,"link":1179,"title":2660,"author":92,"featured_media":1181,"member_rest_animal_icon":1059,"member_rest_animal_fore":1182,"member_rest_animal_back":1183,"acf":2661,"_links":2664},{"rendered":1057},{"position":1099,"img_thumb":1185,"img_fore":1186,"img_back":1187,"icon_animal":1188,"animal_name":1189,"color_name":1190,"color_rgb":1191,"recommend":2662,"radio":2663,"hidden":109},{"recommend_h":106,"recommend_txt":1193},{"radio_h":7,"radio_desc":7,"radio_url":7},{"self":2665,"collection":2667,"about":2669,"author":2671,"version-history":2673,"predecessor-version":2675,"wp:featuredmedia":2677,"wp:attachment":2679,"curies":2681},[2666],{"href":1083},[2668],{"href":115},[2670],{"href":118},[2672],{"embeddable":32,"href":121},[2674],{"count":1206,"href":1207},[2676],{"id":1210,"href":1211},[2678],{"embeddable":32,"href":1214},[2680],{"href":1217},[2682],{"name":30,"href":31,"templated":32},{"id":46,"date":183,"slug":52,"type":89,"link":184,"title":2684,"author":92,"featured_media":186,"member_rest_animal_icon":53,"member_rest_animal_fore":187,"member_rest_animal_back":188,"acf":2685,"_links":2688},{"rendered":51},{"position":190,"img_thumb":191,"img_fore":192,"img_back":193,"icon_animal":194,"animal_name":195,"color_name":196,"color_rgb":197,"recommend":2686,"radio":2687,"hidden":109},{"recommend_h":106,"recommend_txt":7},{"radio_h":7,"radio_desc":7,"radio_url":7},{"self":2689,"collection":2691,"about":2693,"author":2695,"version-history":2697,"predecessor-version":2699,"wp:featuredmedia":2701,"wp:attachment":2703,"curies":2705},[2690],{"href":79},[2692],{"href":115},[2694],{"href":118},[2696],{"embeddable":32,"href":121},[2698],{"count":211,"href":212},[2700],{"id":215,"href":216},[2702],{"embeddable":32,"href":219},[2704],{"href":222},[2706],{"name":30,"href":31,"templated":32},[2708,2776],{"id":2570,"date":2709,"slug":2710,"type":1711,"link":2711,"title":2712,"author":92,"acf":2713,"caption":2714,"alt_text":7,"media_type":1717,"mime_type":1718,"media_details":2715,"source_url":2598,"_links":2764},"2018-09-13T13:27:18","groen_sub03","https://cms.gggggggg.jp/works/groen/groen_sub03/",{"rendered":2710},[],{"rendered":7},{"width":2716,"height":2717,"file":2718,"sizes":2719,"image_meta":2762},1647,3741,"2018/09/groen_sub03.jpg",{"thumbnail":2720,"medium":2723,"medium_large":2727,"large":2731,"works-logo":2735,"adjacent-thumb":2739,"case_study-thumb":2742,"366x210":2745,"960x540":2748,"1120x720":2751,"1180x680":2754,"1680x600":2757,"full":2760},{"file":2721,"width":1726,"height":1726,"mime_type":1718,"source_url":2722},"groen_sub03-150x150.jpg","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/09/groen_sub03-150x150.jpg",{"file":2724,"width":2725,"height":1731,"mime_type":1718,"source_url":2726},"groen_sub03-132x300.jpg",132,"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/09/groen_sub03-132x300.jpg",{"file":2728,"width"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class=\"aligncenter size-full wp-image-5276\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/DSC1744_R.jpg\" alt=\"\" width=\"2000\" height=\"1335\" />\r\n\u003Ch2>まずは製品づくりからスタートしたプロジェクト\u003C/h2>\r\n「部屋を暖めるのではなく、窓からの冷気を防ぐ商品を作りたい」\r\n大量の電気やガスを使って家を暖め、冬の寒さから家や人を守る。というのが今までの常識でしたが、窓からの冷たい空気を少ない電気で防止するヒーターがあれば部屋のどこにいても快適に過ごせるのではないか、そんな製品を開発したい、テストマーケティングも含めて形やネーミングから手伝って欲しいというのがご依頼の内容でした。\r\n\r\nコールドドラフト防止ヒーターは窓の下部に設置して活躍するヒーターです。外気温と内気温の差によって発生する結露が表す通り、窓は天候の影響を受けやすい場所です。特に冬はその差が一層激しくなり、冬の窓際はいつもひんやりしています。北海道電機さまからは、冷気は下降し暖気は上昇するという特性を生かした製品として、内部にヒーターコイルを設置し下降冷気を暖気に変えて上昇させる煙突のような仕組みを考えたいというお話でした。\r\n\r\n色や形状などを何度かテストしながら当社の窓際に設置し、効果測定をしながら製品としての完成度を高めていきました。\r\n\r\nまだ見ぬ製品の特長を理解し、住まいの課題を一緒に考える。この過程があったからこそ、製品の良さやロゴのアイデア、コピーなどにうまく反映できたと考えています。\r\n\u003Ch2>誰がどこでいつ見る商品かを深く考察する\u003C/h2>\r\n暖房機器業界にインパクトを与える商品をつくる、そんな想いで製品開発を進めていく一方、製品を商品にする為の入り口として重要なネーミング開発を同時進行していきました。北海道電機さまも含め、プロジェクトに深く関わっているメンバーと、お客様の視点に立って客観的に判断できるメンバーがそれぞれ商品名を考える。アイデアを出す上で共通のキーワードを決め、店頭に並んだ時のイメージや、ライバル製品との差別化、誰が主な対象者となるのか等を突き詰めることでベストなネーミングとなります。\r\n\r\nネーミングアイデアとそのコンセプトは50案以上になりました。\r\n\r\n\u003Cimg class=\"aligncenter size-full wp-image-5300\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/2K0A2031.jpg\" alt=\"2K0A2031\" width=\"3840\" height=\"2560\" />\r\n\r\n最終的には「北海道の商品であること」「敢えて器具や機器らしくしないこと」「お子さんたちが口にしやすいこと」などをポイントとして『CHAPE（チャペ）』という商品名に決定しました。これは北海道の市町村名などの地名や川の名前などに由来を持つアイヌ語から、猫を意味する単語です。こたつで丸くなるのではなく、冬であっても窓辺で身体を伸ばしてくつろぐ猫は新しい商品の象徴とも言えそうです。\r\n\r\nチャペをよりキャッチーに表現する為の商品ロゴは、数パターンの中から以下のキーワードを中心に選定しました。「チャペの形が一目でわかること」「冷気を暖気に切り替える意図が伝わること」「優しい印象を与えること」などを考慮することで、他製品との差別化、新しいコンセプトで開発された商品であることが伝わるロゴマークとなりました。\r\n\r\n\u003Cimg class=\"aligncenter size-full wp-image-5301\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/2K0A1981.jpg\" alt=\"2K0A1981\" width=\"3840\" height=\"2560\" />\r\n\r\n製品自体の開発と、商品にする為の開発の同時進行は新しい取り組みで良い緊張感を持って進めることができたのです。\r\n\u003Ch2>パズルのような香盤表とスタッフの連携\u003C/h2>\r\nいよいよ製品が出来上がり、長短6サイズの試作機を携えた北海道電機さまと一緒にスチール撮影と動画撮影に臨みました。チャペの用途としては、自宅以外にも長時間滞在する可能性のあるオフィスやカフェなども撮影の対象となりました。ロケーションの確保はいつも悩みどころですが、今回の撮影はモデルハウスやカフェも全て私たちがウェブサイトやブランディングをお手伝いしている会社さまの店舗やモデルハウスをお借りすることが出来ました。※ちなみに登場しているモデルも当社のスタッフです。\r\n\r\nほぼ一日を使い様々なロケーションで行う撮影には、事前のロケハンはもちろん細かな香盤表や絵コンテ、スタッフ間の連携が欠かせません。早朝から準備した甲斐もあり、各所での撮影はほぼ時間通りに完了し、最後のスタジオ撮影を残すのみとなりました。商品を様々な角度から撮影するスタジオ撮影では北海道電機さまにもお手伝いを頂きました。仕上がりは商品の特性がしっかりと伝わる写真となりました。\r\n\r\n[video width=\"1920\" height=\"1080\" mp4=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/IMG_4975.TRIM_1.mp4\"][/video]\r\n\r\n \r\n\r\nちなみに今回の撮影ではウェブサイトをリッチにするために動画の撮影も行いました。この動画は北海道情報大学の学生さんにお手伝いいただき、実際に採用されました。こうして学生にも現場を知ってもらう経験を提供していただいた北海道電機さまにはとても感謝しています。\r\n\r\n\u003Cimg class=\"aligncenter size-full wp-image-5278\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/DSC_1923-2.jpg\" alt=\"DSC_1923-2\" width=\"2542\" height=\"1504\" />\r\n\r\n製品、ネーミング、ロゴ、写真や動画が揃い、いよいよウェブサイトや紙媒体のデザインへと進んでいきます。\r\n\u003Ch2>商品との連動性を考えたアウトプット\u003C/h2>\r\n製品開発から始まり、何もないところから何かを作り上げていく工程の全てに関わることのできるプロジェクトは多くありません。なのでチャペの開発や表現方法にはわたしたちの想いが強く反映されています。特にウェブサイトはGear8の腕の見せ所です。\r\n\r\n冷気がゆっくりと暖気に変わり、室内の空気と交わっていく様子や、シンプルで無駄の無い製品デザインをイメージしたホワイトスペース、認知度の高くない商品群なので動きを付けて分かりやすく空気の流れを表現するなど、各所に製品の良さが伝わるデザインとなりました。\r\n\r\n[video mp4=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/メインシーケンス.mp4\"][/video]\r\n\r\n \r\n\r\n同時に紙媒体のデザインも担当しました。展示会や店頭などでの用途を考慮し、読みやすく手に取りやすく理解してもらいやすいデザインとし、製品及びウェブサイトとの連動を考えています。\r\n\r\n\u003Cimg class=\"aligncenter size-full wp-image-5299\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/2K0A2009.jpg\" alt=\"2K0A2009\" width=\"3840\" height=\"2560\" />\r\n\r\nこうしてご相談をいただいてから約半年で商品化を実現することができました。\r\n\u003Ch2>視点を変えると常識が変わるということ\u003C/h2>\r\n「冬の窓際は寒い。」\r\nそんな常識を変える新しい試みに関わることができ、チャペが誕生しました。エコロジーでエコノミーな優しいコールドドラフト防止ヒーターは、ふたつのエコを叶えることができる新しい製品として2018年に発売されています。\r\n\r\nお客様と私たちがひとつの商品を作り上げる同じメンバーとして、試行錯誤した結果が少しずつ実を結んでいます。綺麗なデザインや耳障りの良い言葉だけでなく、商品の特性を自分たちでも体験することで、商品名やロゴデザインをはじめ、ウェブサイトや紙媒体に落とし込むことができました。\r\n\r\nお部屋もお財布も暖かくなるチャペの今後の展開にご期待ください！\r\n\r\n\u003Cimg class=\"aligncenter size-full wp-image-5280\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/DSC1378.jpg\" alt=\"_DSC1378\" width=\"5512\" height=\"3727\" />\r\n\u003Ch2>ご担当者様からの声\u003C/h2>\r\n\u003Ch3>完成したウェブサイトやカタログは、私たちが伝えたことがピタッと収まったものでした。\u003C/h3>\r\nこれまで当社の暖房製品は、営業の担当者が販売店様を訪問し、製品カタログを使ってその良さを紹介してきました。\r\nそのためウェブサイトは主たる営業ツールというよりも、営業訪問のきっかけづくり、取扱説明書のダウンロード用などとして使ってきました。\r\nしかし今回の製品は、主に個人のお客様がインターネットで検索・比較し購入される製品とわかっていたので、当社自慢の営業担当者の熱弁を使えず、 ウェブサイトでその良さを伝えていく必要がありました。\r\n\r\nこうしたウェブサイトを作った経験はもちろんなく、 どこにどう頼んだら良いかもわからないなか、紹介 いただいたギアエイトさんには本当に助けられました。\r\n\r\nギアエイトさんからの質問にひとつひとつ答えていくと、製品に込めた思いや、何をお客様に伝えたいかが自然と引き出され、気づくとネーミング、キャッチフレーズ、ロゴマーク、ポスター、ウェブサイトが出来上がっていった感じです。\r\n製品や利用シーンの撮影にも同席させていただき、どんな仕上がりになるのかというワクワク感も体験できました。\r\n\r\n先日、製品展示会にいらしたあるお客様から、 「何も説明を受けなくても、カタログを見ればメーカーさんが伝えたいことがすべてわかるよ、カタログはこうでなきゃね」と言われたとき、心の中で「ギアエイトさん、ありがとう」と感謝したのをおぼえています。\r\n\r\n今後も、いろいろと助けていただくと思いますが、どうぞよろしくお願いいたします。",[469,46,5467,1052],2949,{"id":5469,"slug":5470,"title":5471,"thumbnail":5472},5358,"npd-healthcare-service","NPD HEALTHCARE SERVICE (THAILAND) CO., LTD.","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/06/npdh_main-scaled.jpg",{"id":4545,"slug":4546,"title":4547,"thumbnail":4548},[5475,5476,5477],{"id":469,"slug":487,"name":486,"icon":488},{"id":46,"slug":52,"name":51,"icon":53},{"id":1052,"slug":1058,"name":1057,"icon":1059},[5479,5480,5483,5486,5489,5490,5493],{"slug":2059,"name":2060},{"slug":5481,"name":5482},"ci-vi-design","CI/VI制作",{"slug":5484,"name":5485},"copy-writing","コピーライティング",{"slug":5487,"name":5488},"pamphlet","パンフレット・リーフレット",{"slug":40,"name":2587},{"slug":5491,"name":5492},"logo-design","ロゴデザイン",{"slug":3055,"name":3056},[5495],{"slug":10,"name":9},[5497],{"slug":1577,"name":1578},{"year":1580,"month":5499,"day":5500},"06","15",[5502,5504],{"src":5503},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/06/g8chapesecond.jpg",{"src":5505},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/06/g8chapesecond3.jpg",[],"\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-5276\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/DSC1744_R.jpg\" alt=\"\" width=\"2000\" height=\"1335\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/DSC1744_R.jpg 2000w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/DSC1744_R-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/DSC1744_R-768x513.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/DSC1744_R-1024x684.jpg 1024w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" />\u003C/p>\n\u003Ch2>まずは製品づくりからスタートしたプロジェクト\u003C/h2>\n\u003Cp>「部屋を暖めるのではなく、窓からの冷気を防ぐ商品を作りたい」\u003Cbr />\n大量の電気やガスを使って家を暖め、冬の寒さから家や人を守る。というのが今までの常識でしたが、窓からの冷たい空気を少ない電気で防止するヒーターがあれば部屋のどこにいても快適に過ごせるのではないか、そんな製品を開発したい、テストマーケティングも含めて形やネーミングから手伝って欲しいというのがご依頼の内容でした。\u003C/p>\n\u003Cp>コールドドラフト防止ヒーターは窓の下部に設置して活躍するヒーターです。外気温と内気温の差によって発生する結露が表す通り、窓は天候の影響を受けやすい場所です。特に冬はその差が一層激しくなり、冬の窓際はいつもひんやりしています。北海道電機さまからは、冷気は下降し暖気は上昇するという特性を生かした製品として、内部にヒーターコイルを設置し下降冷気を暖気に変えて上昇させる煙突のような仕組みを考えたいというお話でした。\u003C/p>\n\u003Cp>色や形状などを何度かテストしながら当社の窓際に設置し、効果測定をしながら製品としての完成度を高めていきました。\u003C/p>\n\u003Cp>まだ見ぬ製品の特長を理解し、住まいの課題を一緒に考える。この過程があったからこそ、製品の良さやロゴのアイデア、コピーなどにうまく反映できたと考えています。\u003C/p>\n\u003Ch2>誰がどこでいつ見る商品かを深く考察する\u003C/h2>\n\u003Cp>暖房機器業界にインパクトを与える商品をつくる、そんな想いで製品開発を進めていく一方、製品を商品にする為の入り口として重要なネーミング開発を同時進行していきました。北海道電機さまも含め、プロジェクトに深く関わっているメンバーと、お客様の視点に立って客観的に判断できるメンバーがそれぞれ商品名を考える。アイデアを出す上で共通のキーワードを決め、店頭に並んだ時のイメージや、ライバル製品との差別化、誰が主な対象者となるのか等を突き詰めることでベストなネーミングとなります。\u003C/p>\n\u003Cp>ネーミングアイデアとそのコンセプトは50案以上になりました。\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-5300\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/2K0A2031.jpg\" alt=\"2K0A2031\" width=\"3840\" height=\"2560\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/2K0A2031.jpg 3840w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/2K0A2031-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/2K0A2031-768x512.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/2K0A2031-1024x683.jpg 1024w\" sizes=\"(max-width: 3840px) 100vw, 3840px\" />\u003C/p>\n\u003Cp>最終的には「北海道の商品であること」「敢えて器具や機器らしくしないこと」「お子さんたちが口にしやすいこと」などをポイントとして『CHAPE（チャペ）』という商品名に決定しました。これは北海道の市町村名などの地名や川の名前などに由来を持つアイヌ語から、猫を意味する単語です。こたつで丸くなるのではなく、冬であっても窓辺で身体を伸ばしてくつろぐ猫は新しい商品の象徴とも言えそうです。\u003C/p>\n\u003Cp>チャペをよりキャッチーに表現する為の商品ロゴは、数パターンの中から以下のキーワードを中心に選定しました。「チャペの形が一目でわかること」「冷気を暖気に切り替える意図が伝わること」「優しい印象を与えること」などを考慮することで、他製品との差別化、新しいコンセプトで開発された商品であることが伝わるロゴマークとなりました。\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-5301\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/2K0A1981.jpg\" alt=\"2K0A1981\" width=\"3840\" height=\"2560\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/2K0A1981.jpg 3840w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/2K0A1981-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/2K0A1981-768x512.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/2K0A1981-1024x683.jpg 1024w\" sizes=\"(max-width: 3840px) 100vw, 3840px\" />\u003C/p>\n\u003Cp>製品自体の開発と、商品にする為の開発の同時進行は新しい取り組みで良い緊張感を持って進めることができたのです。\u003C/p>\n\u003Ch2>パズルのような香盤表とスタッフの連携\u003C/h2>\n\u003Cp>いよいよ製品が出来上がり、長短6サイズの試作機を携えた北海道電機さまと一緒にスチール撮影と動画撮影に臨みました。チャペの用途としては、自宅以外にも長時間滞在する可能性のあるオフィスやカフェなども撮影の対象となりました。ロケーションの確保はいつも悩みどころですが、今回の撮影はモデルハウスやカフェも全て私たちがウェブサイトやブランディングをお手伝いしている会社さまの店舗やモデルハウスをお借りすることが出来ました。※ちなみに登場しているモデルも当社のスタッフです。\u003C/p>\n\u003Cp>ほぼ一日を使い様々なロケーションで行う撮影には、事前のロケハンはもちろん細かな香盤表や絵コンテ、スタッフ間の連携が欠かせません。早朝から準備した甲斐もあり、各所での撮影はほぼ時間通りに完了し、最後のスタジオ撮影を残すのみとなりました。商品を様々な角度から撮影するスタジオ撮影では北海道電機さまにもお手伝いを頂きました。仕上がりは商品の特性がしっかりと伝わる写真となりました。\u003C/p>\n\u003Cdiv style=\"width: 1920px;\" class=\"wp-video\">\u003C!--[if lt IE 9]>\u003Cscript>document.createElement('video');\u003C/script>\u003C![endif]-->\n\u003Cvideo class=\"wp-video-shortcode\" id=\"video-5487-1\" width=\"1920\" height=\"1080\" preload=\"metadata\" controls=\"controls\">\u003Csource type=\"video/mp4\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/IMG_4975.TRIM_1.mp4?_=1\" />\u003Ca href=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/IMG_4975.TRIM_1.mp4\">https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/IMG_4975.TRIM_1.mp4\u003C/a>\u003C/video>\u003C/div>\n\u003Cp> \u003C/p>\n\u003Cp>ちなみに今回の撮影ではウェブサイトをリッチにするために動画の撮影も行いました。この動画は北海道情報大学の学生さんにお手伝いいただき、実際に採用されました。こうして学生にも現場を知ってもらう経験を提供していただいた北海道電機さまにはとても感謝しています。\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-5278\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/DSC_1923-2.jpg\" alt=\"DSC_1923-2\" width=\"2542\" height=\"1504\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/DSC_1923-2.jpg 2542w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/DSC_1923-2-300x177.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/DSC_1923-2-768x454.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/DSC_1923-2-1024x606.jpg 1024w\" sizes=\"(max-width: 2542px) 100vw, 2542px\" />\u003C/p>\n\u003Cp>製品、ネーミング、ロゴ、写真や動画が揃い、いよいよウェブサイトや紙媒体のデザインへと進んでいきます。\u003C/p>\n\u003Ch2>商品との連動性を考えたアウトプット\u003C/h2>\n\u003Cp>製品開発から始まり、何もないところから何かを作り上げていく工程の全てに関わることのできるプロジェクトは多くありません。なのでチャペの開発や表現方法にはわたしたちの想いが強く反映されています。特にウェブサイトはGear8の腕の見せ所です。\u003C/p>\n\u003Cp>冷気がゆっくりと暖気に変わり、室内の空気と交わっていく様子や、シンプルで無駄の無い製品デザインをイメージしたホワイトスペース、認知度の高くない商品群なので動きを付けて分かりやすく空気の流れを表現するなど、各所に製品の良さが伝わるデザインとなりました。\u003C/p>\n\u003Cdiv style=\"width: 640px;\" class=\"wp-video\">\u003Cvideo class=\"wp-video-shortcode\" id=\"video-5487-2\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\">\u003Csource type=\"video/mp4\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/メインシーケンス.mp4?_=2\" />\u003Ca href=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/メインシーケンス.mp4\">https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/メインシーケンス.mp4\u003C/a>\u003C/video>\u003C/div>\n\u003Cp> \u003C/p>\n\u003Cp>同時に紙媒体のデザインも担当しました。展示会や店頭などでの用途を考慮し、読みやすく手に取りやすく理解してもらいやすいデザインとし、製品及びウェブサイトとの連動を考えています。\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-5299\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/2K0A2009.jpg\" alt=\"2K0A2009\" width=\"3840\" height=\"2560\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/2K0A2009.jpg 3840w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/2K0A2009-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/2K0A2009-768x512.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/2K0A2009-1024x683.jpg 1024w\" sizes=\"(max-width: 3840px) 100vw, 3840px\" />\u003C/p>\n\u003Cp>こうしてご相談をいただいてから約半年で商品化を実現することができました。\u003C/p>\n\u003Ch2>視点を変えると常識が変わるということ\u003C/h2>\n\u003Cp>「冬の窓際は寒い。」\u003Cbr />\nそんな常識を変える新しい試みに関わることができ、チャペが誕生しました。エコロジーでエコノミーな優しいコールドドラフト防止ヒーターは、ふたつのエコを叶えることができる新しい製品として2018年に発売されています。\u003C/p>\n\u003Cp>お客様と私たちがひとつの商品を作り上げる同じメンバーとして、試行錯誤した結果が少しずつ実を結んでいます。綺麗なデザインや耳障りの良い言葉だけでなく、商品の特性を自分たちでも体験することで、商品名やロゴデザインをはじめ、ウェブサイトや紙媒体に落とし込むことができました。\u003C/p>\n\u003Cp>お部屋もお財布も暖かくなるチャペの今後の展開にご期待ください！\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-5280\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/DSC1378.jpg\" alt=\"_DSC1378\" width=\"5512\" height=\"3727\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/DSC1378.jpg 5512w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/DSC1378-300x203.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/DSC1378-768x519.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/DSC1378-1024x692.jpg 1024w\" sizes=\"(max-width: 5512px) 100vw, 5512px\" />\u003C/p>\n\u003Ch2>ご担当者様からの声\u003C/h2>\n\u003Ch3>完成したウェブサイトやカタログは、私たちが伝えたことがピタッと収まったものでした。\u003C/h3>\n\u003Cp>これまで当社の暖房製品は、営業の担当者が販売店様を訪問し、製品カタログを使ってその良さを紹介してきました。\u003Cbr />\nそのためウェブサイトは主たる営業ツールというよりも、営業訪問のきっかけづくり、取扱説明書のダウンロード用などとして使ってきました。\u003Cbr />\nしかし今回の製品は、主に個人のお客様がインターネットで検索・比較し購入される製品とわかっていたので、当社自慢の営業担当者の熱弁を使えず、 ウェブサイトでその良さを伝えていく必要がありました。\u003C/p>\n\u003Cp>こうしたウェブサイトを作った経験はもちろんなく、 どこにどう頼んだら良いかもわからないなか、紹介 いただいたギアエイトさんには本当に助けられました。\u003C/p>\n\u003Cp>ギアエイトさんからの質問にひとつひとつ答えていくと、製品に込めた思いや、何をお客様に伝えたいかが自然と引き出され、気づくとネーミング、キャッチフレーズ、ロゴマーク、ポスター、ウェブサイトが出来上がっていった感じです。\u003Cbr />\n製品や利用シーンの撮影にも同席させていただき、どんな仕上がりになるのかというワクワク感も体験できました。\u003C/p>\n\u003Cp>先日、製品展示会にいらしたあるお客様から、 「何も説明を受けなくても、カタログを見ればメーカーさんが伝えたいことがすべてわかるよ、カタログはこうでなきゃね」と言われたとき、心の中で「ギアエイトさん、ありがとう」と感謝したのをおぼえています。\u003C/p>\n\u003Cp>今後も、いろいろと助けていただくと思いますが、どうぞよろしくお願いいたします。\u003C/p>\n","北海道電機株式会社さまのコールドドラフト防止ヒーター「CHAPE」のウェブサイトを制作いたしました。 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