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あじな味」という讃岐うどんのお店です。\r\n小さい頃に、いとこ・祖父母と頻繁に食べに行きました。お昼は「あじな味」というルーティンが出来ていたほどです。店内は、昔ながらの雰囲気がありつつ木造の温もりを感じることが出来ます。個人的なオススメは「かけうどん」です。シンプルなメニューだからこそ、柔らかい麺の中にあるコシを強く感じることができると思います。",{"radio_h":83,"radio_desc":83,"radio_url":83},{"self":1086,"collection":1088,"about":1090,"author":1092,"version-history":1094,"predecessor-version":1097,"wp:featuredmedia":1101,"wp:attachment":1104,"curies":1107},[1087],{"href":1054},[1089],{"href":90},[1091],{"href":93},[1093],{"embeddable":46,"href":96},[1095],{"count":584,"href":1096},"https://cms.gggggggg.jp/wp-json/wp/v2/member/13888/revisions",[1098],{"id":1099,"href":1100},14598,"https://cms.gggggggg.jp/wp-json/wp/v2/member/13888/revisions/14598",[1102],{"embeddable":46,"href":1103},"https://cms.gggggggg.jp/wp-json/wp/v2/media/19546",[1105],{"href":1106},"https://cms.gggggggg.jp/wp-json/wp/v2/media?parent=13888",[1108],{"name":57,"href":58,"templated":46},{"id":1028,"date":1110,"slug":1037,"type":63,"link":1111,"title":1112,"author":66,"featured_media":1113,"member_rest_animal_icon":1038,"member_rest_animal_fore":1114,"member_rest_animal_back":1115,"acf":1116,"_links":1127},"2017-08-09T20:09:46","https://cms.gggggggg.jp/member/shunya-ishizuka/",{"rendered":1036},19556,"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2023/05/22125519/kangaroo.ai_1.webp","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2023/05/22125515/kangaroo.ai_.webp",{"position":1074,"img_thumb":1117,"img_fore":1118,"img_back":1119,"icon_animal":1120,"animal_name":1121,"color_name":1122,"color_rgb":1123,"recommend":1124,"radio":1126,"hidden":84},14315,14577,14576,14316,"Kangaroo","煤竹","#6e552f",{"recommend_h":80,"recommend_txt":1125},"麦酒停\r\n\r\nクラフトビール屋巡りにハマっていて中島公園の「麦酒停」によく行きます。地下に入った先の薄暗い店内と、アナログテレビから流れる90年代風CMがレトロな雰囲気で時間を忘れて無限に滞在できます。お通しのフランスパンとビール漬けソーセージ、〆のポップコーンがおすすめです。ビールは月替りの生クラフトビールを数種類飲んでみて、IPAやエールビール、黒ビールなど自分の好みを探すのが良いと思います。",{"radio_h":83,"radio_desc":83,"radio_url":83},{"self":1128,"collection":1130,"about":1132,"author":1134,"version-history":1136,"predecessor-version":1140,"wp:featuredmedia":1144,"wp:attachment":1147,"curies":1150},[1129],{"href":1056},[1131],{"href":90},[1133],{"href":93},[1135],{"embeddable":46,"href":96},[1137],{"count":1138,"href":1139},15,"https://cms.gggggggg.jp/wp-json/wp/v2/member/2980/revisions",[1141],{"id":1142,"href":1143},21925,"https://cms.gggggggg.jp/wp-json/wp/v2/member/2980/revisions/21925",[1145],{"embeddable":46,"href":1146},"https://cms.gggggggg.jp/wp-json/wp/v2/media/19556",[1148],{"href":1149},"https://cms.gggggggg.jp/wp-json/wp/v2/media?parent=2980",[1151],{"name":57,"href":58,"templated":46},{"id":1027,"date":1153,"slug":1033,"type":63,"link":1154,"title":1155,"author":66,"featured_media":1156,"member_rest_animal_icon":1034,"member_rest_animal_fore":1157,"member_rest_animal_back":1158,"acf":1159,"_links":1170},"2015-12-16T22:56:39","https://cms.gggggggg.jp/member/ryota-sudo/",{"rendered":1032},19552,"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2023/05/22125631/wolf-member.ai_1.webp","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2023/05/22125627/wolf-member.ai_.webp",{"position":1074,"img_thumb":1160,"img_fore":1161,"img_back":1162,"icon_animal":1163,"animal_name":1164,"color_name":1165,"color_rgb":1166,"recommend":1167,"radio":1169,"hidden":84},14291,14593,14592,14292,"Gray 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社内文化","culture",[],[],{"self":1482,"collection":1485,"about":1487,"wp:post_type":1489,"curies":1492},[1483],{"href":1484},"https://cms.gggggggg.jp/wp-json/wp/v2/summit_tag/14",[1486],{"href":1306},[1488],{"href":1309},[1490],{"href":1491},"https://cms.gggggggg.jp/wp-json/wp/v2/summit?summit_tag=14",[1493],{"name":57,"href":58,"templated":46},{"posts":1495,"totalCount":5885},[1496,2041,2468,2869,3326,3716,4129,4674,5064,5493],{"id":1497,"date":1498,"date_gmt":1499,"guid":1500,"modified":1502,"modified_gmt":1503,"slug":1504,"status":1505,"type":1506,"link":1507,"title":1508,"content":1510,"author":66,"featured_media":1512,"template":83,"works_tag":1513,"works_lang":1517,"works_job":1519,"works_color":1520,"acf":1522,"works_rest_prev":1535,"works_rest_next":1540,"works_rest_members":1545,"works_rest_tag":1551,"works_rest_lang":1561,"works_rest_job":1565,"works_rest_date":1569,"works_rest_screenshot":1573,"works_rest_slider":1578,"works_rest_story":1579,"works_rest_description":1580,"_links":1581,"_embedded":1632},4768,"2018-03-16T22:00:11","2018-03-16T13:00:11",{"rendered":1501},"https://cms.gggggggg.jp/?post_type=works&p=4768","2023-12-24T21:32:22","2023-12-24T12:32:22","donguri","publish","works","https://cms.gggggggg.jp/works/donguri/",{"rendered":1509},"どんぐり",{"rendered":1511,"protected":84},"\u003Cp>スープカレーや〆パフェと並ぶローカルフードとして愛される、札幌のパン屋さん「どんぐり」さまのウェブサイトリニューアル。プロジェクトの開始にあたり、現場の声を取り入れるためにスタッフを交えたワークショップも行いました。\u003C/p>\n\u003Cp>デザインにはお店の温かみのある雰囲気が伝わるような手描きのパンのイラストを多く使っています。\u003C/p>\n\u003Cp>採用情報には動画を使用したほか、新しくインタビュー記事のコンテンツなどを増やしました。リニューアル後はウェブサイトからの応募も増加しています。\u003C/p>\n",4769,[1514,1515,1516],150,131,132,[1518],62,[584],[6,1521],33,{"client_info":1523,"credit":1525,"url":1526,"related":1527,"screenshot_list":1528,"is_story":46,"story_h":1531,"story_thumb":1527,"story":1532,"slider":83,"member_list":1533},{"client_name":1524,"introduction":83},"株式会社どんぐり","企画・設計　/　ディレクション　/　デザイン　/　マークアップ　/　CMS　/　取材　/　コピー・ライティング　/　撮影　/　イラスト　/","https://www.donguri-bake.co.jp/",null,[1529,1530],4770,4771,"長年愛されるパン屋さんの魅力を凝縮したウェブサイト","\u003Ch2>\u003Cimg class=\"aligncenter size-full wp-image-4291\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC0160.jpg\" alt=\"\" width=\"3543\" height=\"2365\" />\r\n\u003Cspan style=\"font-weight: 400;\">全国から愛されるパン屋さんのリブランディング\u003C/span>\u003C/h2>\r\n\u003Cspan style=\"font-weight: 400;\">スープカレーや〆パフェと並ぶ札幌のローカルフード「どんぐり」のパン。ちくわパン発祥の店としても有名なパン屋さん、どんぐりのウェブサイトリニューアルを行いました。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">前回ウェブサイトをリニューアルされてから約10年が経過しているため、アクセス数が増えて来ていたスマートフォンユーザーに対応すること。またこの機会に改めて会社について内側から見直し、「お客様に対してのどんぐり」と「働く場所としてのどんぐり」として、何をどう伝えていくべきかを考えるリブランディングを目的としたプロジェクトがスタートしました。\u003C/span>\r\n\r\n \r\n\r\n\u003Cimg class=\"aligncenter size-full wp-image-4292\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC8610.jpg\" alt=\"_DSC8610\" width=\"3543\" height=\"2362\" />\r\n\u003Ch2>現場の声を取り入れる新しい試み\u003C/h2>\r\n \r\n\r\n\u003Cspan style=\"font-weight: 400;\">プロジェクトにはGear8から3名、どんぐりさまからは社長含む8名が参加。Gear8からの参加メンバー全員が、店舗を利用したことがありました。特に代表の水野にとっては、高校生の時に部活帰りの空腹を満たしてくれた思い出のお店です。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">メンバーが漠然と「どんぐり」に対して持っていたイメージの言語化を図るため、まずはじめにワークショップを実施しました。初回は、予めお渡ししていた質問シートを元に、メンバーからの意見を付箋に書いて貼り出していきます。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">設問は大きく分けて２つ。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">「どんぐりをひとことで言うと？」や「他のパン屋さんに負けているところ」「以前と比べて環境の変化は何があったか」など、どんぐり自体について考えるものと、\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">「買う時に気にすることは？」「どんなシチュエーションで食べたいか」「パンを選ぶ時に何を考えているか」などお客様の行動について考えるものがありました。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">初回のワークショップは意見出しだけで数時間がかかり、プロジェクトの始まりからディスカッションが盛り上がりました。メンバーからは「実際に勤めている立場でも、自分たちの強みが何なのかなど改めて考えるきっかけになり良い勉強になりました」という声がありました。\u003C/span>\r\n\r\n \r\n\u003Ch2>\u003Cimg class=\"aligncenter size-full wp-image-4290\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC_0213.jpg\" alt=\"DSC_0213\" width=\"3840\" height=\"2160\" />\r\n「お客様」視点を大切に\u003C/h2>\r\n\u003Cspan style=\"font-weight: 400;\">その後も月に1-2回ほどのペースでワークショップを実施し、会社の歴史や創業時の想い、採用に関する考え方など、時に創業者の会長や奥様の意見も伺いながら一つひとつひも解いていきました。その間にも店舗を訪れてそれぞれのお店の違いを感じたり、実際に買い物をしてみて気が付いたことなどを取りまとめたりしていきました。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">そうして明らかになってきた現状と課題・改善策をデザインに落とし込んでいきます。どんぐりならではだなと思ったのは、トップページではなく店舗紹介ページからワイヤーフレーム作成を始めたことです。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">どんぐりのウェブサイトをお客様が見る目的としては、まず店舗の営業時間や住所を調べるはず。見た目本位にならず、お客様目線で考える姿勢はわたしたちもいつも気をつけるところなので、とても共感し同じ気持ちでお話ができていたと思います。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">そうしてプロジェクト開始から3カ月で、ウェブサイトの全体構成が決まっていきました。\u003C/span>\r\n\r\n\u003Cimg class=\"aligncenter size-full wp-image-4302\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC_1141.jpg\" alt=\"DSC_1141\" width=\"3840\" height=\"2160\" />\r\n\u003Ch2>「らしさ」が伝わるデザインを\u003C/h2>\r\n \r\n\r\n\u003Cspan style=\"font-weight: 400;\">今回行った撮影は、主に3つ。\u003C/span>\r\n\u003Cul>\r\n \t\u003Cli>\u003Cspan style=\"font-weight: 400;\">・美味しそうな、どんぐりらしいパンの撮影\u003C/span>\u003C/li>\r\n \t\u003Cli>\u003Cspan style=\"font-weight: 400;\">・現場で働くスタッフの撮影\u003C/span>\u003C/li>\r\n \t\u003Cli>\u003Cspan style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">・パン作りの工程の撮影\u003C/span>\u003C/span>\u003C/li>\r\n\u003C/ul>\r\n販売担当の方はもちろん、製造担当でふだん工房にいることが多い方も、みなさん素敵な笑顔でどんどんとカットが進み、スムーズに撮影ができました。同時に行ったムービー撮影とともに、ウェブサイトで見ることができます。\r\n\r\n \r\n\r\n\u003Cspan style=\"font-weight: 400;\">商品ページには、撮影したパンを元にデザイナーの\u003Ca href=\"https://gggggggg.jp/member/yuehsheng-han/\">韓\u003C/a>がイラストを起こしました。オーダーいただいていた「おしゃれすぎない、どんぐりらしいパン」という要望に応えられたかなと思います。\u003C/span>\r\n\r\n[video width=\"720\" height=\"406\" mp4=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/21669299_523867881287964_3098592069661229056_n.mp4\"][/video]\r\n\r\n \r\n\r\n\u003Cspan style=\"font-weight: 400;\">商品紹介では、野尻社長直々にカテゴリーを作ってパンを振り分けていただきました。「ザ・どんぐり」や「どんぐりのトップスター」など、普段見るパン屋の\u003C/span>\u003Cspan style=\"font-weight: 400;\">サイトではなかなか目にしないカテゴリーを見ていただけたらと思います。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">紹介されているパンにはひとつひとつ紹介コメントをいただいており、中には「おすすめの食べ方」など、見る方に楽しんでもらえるようメンバーみんなのアイディアが詰まっています。\u003C/span>\r\n\r\n\u003Cimg class=\"aligncenter wp-image-8932 size-full\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/02/eafa9a105082e9e92774e69dd4eb754e.jpg\" alt=\"\" width=\"800\" height=\"592\" />\r\n\u003Ch2>担当者からのコメント\u003C/h2>\r\n3月から始まり、約半年間のプロジェクトになりました。今回はGear8としても初めての取り組みもありつつ、かけた時間だけどんぐりさんのことを知ることができたと思います。メンバー全員でお客様に伝えるためにどうするかアイディア出しを行い、集約してウェブサイトの形にできたのではないかと思います。\r\n\r\nワークショップで言語化されたどんぐりさんの強みは、「いつでも焼きたてのパンがある」「選ぶのが楽しい豊富な商品」「お客さまに喜んでもらいたいという姿勢」の3つです。これまでどんぐりのパンを食べたことがある方も、そうでない方もぜひウェブサイト見て、お店にも足を運んでいただけたら嬉しいです。\r\n\r\n（待島）\r\n\r\n---\r\n\r\nウェブサイトを制作する際には会社の特長や商品の良さを出していくことが大切だと考えていますが、どんぐりさんはそれ以上にスタッフの方の雰囲気というか、ところどころで感じるお客様への思いやりが印象的でした。直接お話している私だけが感じるのはもったいないなと思い、ウェブサイトを通じてお客様にも伝えられるよう制作を進めていきました。\r\n\r\nプロジェクトメンバーだけでなく、店舗で働く方にもアンケートなどで参加していただき、どんぐりさんスタッフ全員で作ったサイトです！これからはサイトデザインを元に、別媒体の制作のご相談もいただいているので、引き続き良いお手伝いをできればなと考えています。\r\n\r\n（佐藤）\r\n\u003Ch2>ご担当者様からの声\u003C/h2>\r\n\u003Ch3 class=\"case-single-post-article-h\">想いをホームページにするために、ここまで同じ気持ちになってくれると思っていませんでした。\u003C/h3>\r\n一番の印象は、会社の考えや商品の種類、小さなことまで本当にどんぐりの人として一緒に考えてくれて、次回のミーティングまでに時間をかけて思い描いた以上の準備をして臨んでいただけたことです。（ギアエイトさんのスタッフさんだけでどんぐりについて何時間も議論し合ったと聞いたときは正直驚きました！）\r\nまた、難しい言い回しをせずに、何度も何度も本当に親身になって話をきいてくれる姿勢が、意見を出しやすい環境をつくってくれました。\r\nギアエイトさんの皆さんの温かい姿勢と、どんぐりらしい温かいホームページに本当に感謝しています。\r\n\r\n＜明らかに結果になっていること＞\r\n・お客さんの使いやすさをメインにしたスマホ用店舗一覧表（ほとんどの方がこのページを活用している）\r\n・どんぐりらしい温かいホームページで使いやすいと周りから言われる機会が多い。\r\n・アルバイトの募集連絡が明らかに増え更新もスムーズになった。（新卒採用はこれからなので楽しみです。）",[444,842,1534],2949,{"id":1536,"slug":1537,"title":1538,"thumbnail":1539},4766,"hkdc","北海道総合商事","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/03/main-visual-1.jpg",{"id":1541,"slug":1542,"title":1543,"thumbnail":1544},4826,"fujiken","藤建設工業株式会社 様","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/fujiken.jpg",[1546,1547],{"id":444,"slug":462,"name":461,"icon":463},{"id":842,"slug":1548,"name":1549,"icon":1550},"asaka-sato","Asaka Sato","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2015/12/icon_asaka.png",[1552,1555,1558],{"slug":1553,"name":1554},"illustration","イラスト制作",{"slug":1556,"name":1557},"corporate-website","コーポレートサイト",{"slug":1559,"name":1560},"recruiting-website","採用サイト",[1562],{"slug":1563,"name":1564},"japanese","日本語",[1566],{"slug":1567,"name":1568},"service","飲食店・小売・サービス",{"year":1570,"month":1571,"day":1572},"2018","03","16",[1574,1576],{"src":1575},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/03/sub-01-e1521689971740.jpg",{"src":1577},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/03/sub-02.jpg",[],"\u003Ch2>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4291\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC0160.jpg\" alt=\"\" width=\"3543\" height=\"2365\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC0160.jpg 3543w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC0160-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC0160-768x513.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC0160-1024x684.jpg 1024w\" sizes=\"(max-width: 3543px) 100vw, 3543px\" />\u003Cbr />\n\u003Cspan style=\"font-weight: 400;\">全国から愛されるパン屋さんのリブランディング\u003C/span>\u003C/h2>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">スープカレーや〆パフェと並ぶ札幌のローカルフード「どんぐり」のパン。ちくわパン発祥の店としても有名なパン屋さん、どんぐりのウェブサイトリニューアルを行いました。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">前回ウェブサイトをリニューアルされてから約10年が経過しているため、アクセス数が増えて来ていたスマートフォンユーザーに対応すること。またこの機会に改めて会社について内側から見直し、「お客様に対してのどんぐり」と「働く場所としてのどんぐり」として、何をどう伝えていくべきかを考えるリブランディングを目的としたプロジェクトがスタートしました。\u003C/span>\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4292\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC8610.jpg\" alt=\"_DSC8610\" width=\"3543\" height=\"2362\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC8610.jpg 3543w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC8610-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC8610-768x512.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC8610-1024x683.jpg 1024w\" sizes=\"(max-width: 3543px) 100vw, 3543px\" />\u003C/p>\n\u003Ch2>現場の声を取り入れる新しい試み\u003C/h2>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">プロジェクトにはGear8から3名、どんぐりさまからは社長含む8名が参加。Gear8からの参加メンバー全員が、店舗を利用したことがありました。特に代表の水野にとっては、高校生の時に部活帰りの空腹を満たしてくれた思い出のお店です。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">メンバーが漠然と「どんぐり」に対して持っていたイメージの言語化を図るため、まずはじめにワークショップを実施しました。初回は、予めお渡ししていた質問シートを元に、メンバーからの意見を付箋に書いて貼り出していきます。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">設問は大きく分けて２つ。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">「どんぐりをひとことで言うと？」や「他のパン屋さんに負けているところ」「以前と比べて環境の変化は何があったか」など、どんぐり自体について考えるものと、\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">「買う時に気にすることは？」「どんなシチュエーションで食べたいか」「パンを選ぶ時に何を考えているか」などお客様の行動について考えるものがありました。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">初回のワークショップは意見出しだけで数時間がかかり、プロジェクトの始まりからディスカッションが盛り上がりました。メンバーからは「実際に勤めている立場でも、自分たちの強みが何なのかなど改めて考えるきっかけになり良い勉強になりました」という声がありました。\u003C/span>\u003C/p>\n\u003Cp> \u003C/p>\n\u003Ch2>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4290\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC_0213.jpg\" alt=\"DSC_0213\" width=\"3840\" height=\"2160\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC_0213.jpg 3840w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC_0213-300x169.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC_0213-768x432.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC_0213-1024x576.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC_0213-960x540.jpg 960w\" sizes=\"(max-width: 3840px) 100vw, 3840px\" />\u003Cbr />\n「お客様」視点を大切に\u003C/h2>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">その後も月に1-2回ほどのペースでワークショップを実施し、会社の歴史や創業時の想い、採用に関する考え方など、時に創業者の会長や奥様の意見も伺いながら一つひとつひも解いていきました。その間にも店舗を訪れてそれぞれのお店の違いを感じたり、実際に買い物をしてみて気が付いたことなどを取りまとめたりしていきました。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">そうして明らかになってきた現状と課題・改善策をデザインに落とし込んでいきます。どんぐりならではだなと思ったのは、トップページではなく店舗紹介ページからワイヤーフレーム作成を始めたことです。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">どんぐりのウェブサイトをお客様が見る目的としては、まず店舗の営業時間や住所を調べるはず。見た目本位にならず、お客様目線で考える姿勢はわたしたちもいつも気をつけるところなので、とても共感し同じ気持ちでお話ができていたと思います。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">そうしてプロジェクト開始から3カ月で、ウェブサイトの全体構成が決まっていきました。\u003C/span>\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4302\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC_1141.jpg\" alt=\"DSC_1141\" width=\"3840\" height=\"2160\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC_1141.jpg 3840w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC_1141-300x169.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC_1141-768x432.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC_1141-1024x576.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC_1141-960x540.jpg 960w\" sizes=\"(max-width: 3840px) 100vw, 3840px\" />\u003C/p>\n\u003Ch2>「らしさ」が伝わるデザインを\u003C/h2>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">今回行った撮影は、主に3つ。\u003C/span>\u003C/p>\n\u003Cul>\n\u003Cli>\u003Cspan style=\"font-weight: 400;\">・美味しそうな、どんぐりらしいパンの撮影\u003C/span>\u003C/li>\n\u003Cli>\u003Cspan style=\"font-weight: 400;\">・現場で働くスタッフの撮影\u003C/span>\u003C/li>\n\u003Cli>\u003Cspan style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">・パン作りの工程の撮影\u003C/span>\u003C/span>\u003C/li>\n\u003C/ul>\n\u003Cp>販売担当の方はもちろん、製造担当でふだん工房にいることが多い方も、みなさん素敵な笑顔でどんどんとカットが進み、スムーズに撮影ができました。同時に行ったムービー撮影とともに、ウェブサイトで見ることができます。\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">商品ページには、撮影したパンを元にデザイナーの\u003Ca href=\"https://gggggggg.jp/member/yuehsheng-han/\">韓\u003C/a>がイラストを起こしました。オーダーいただいていた「おしゃれすぎない、どんぐりらしいパン」という要望に応えられたかなと思います。\u003C/span>\u003C/p>\n\u003Cdiv style=\"width: 720px;\" class=\"wp-video\">\u003C!--[if lt IE 9]>\u003Cscript>document.createElement('video');\u003C/script>\u003C![endif]-->\n\u003Cvideo class=\"wp-video-shortcode\" id=\"video-4768-1\" width=\"720\" height=\"406\" preload=\"metadata\" controls=\"controls\">\u003Csource type=\"video/mp4\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/21669299_523867881287964_3098592069661229056_n.mp4?_=1\" />\u003Ca href=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/21669299_523867881287964_3098592069661229056_n.mp4\">https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/21669299_523867881287964_3098592069661229056_n.mp4\u003C/a>\u003C/video>\u003C/div>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">商品紹介では、野尻社長直々にカテゴリーを作ってパンを振り分けていただきました。「ザ・どんぐり」や「どんぐりのトップスター」など、普段見るパン屋の\u003C/span>\u003Cspan style=\"font-weight: 400;\">サイトではなかなか目にしないカテゴリーを見ていただけたらと思います。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">紹介されているパンにはひとつひとつ紹介コメントをいただいており、中には「おすすめの食べ方」など、見る方に楽しんでもらえるようメンバーみんなのアイディアが詰まっています。\u003C/span>\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-8932 size-full\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/02/eafa9a105082e9e92774e69dd4eb754e.jpg\" alt=\"\" width=\"800\" height=\"592\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/02/eafa9a105082e9e92774e69dd4eb754e.jpg 800w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/02/eafa9a105082e9e92774e69dd4eb754e-300x222.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/02/eafa9a105082e9e92774e69dd4eb754e-768x568.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" />\u003C/p>\n\u003Ch2>担当者からのコメント\u003C/h2>\n\u003Cp>3月から始まり、約半年間のプロジェクトになりました。今回はGear8としても初めての取り組みもありつつ、かけた時間だけどんぐりさんのことを知ることができたと思います。メンバー全員でお客様に伝えるためにどうするかアイディア出しを行い、集約してウェブサイトの形にできたのではないかと思います。\u003C/p>\n\u003Cp>ワークショップで言語化されたどんぐりさんの強みは、「いつでも焼きたてのパンがある」「選ぶのが楽しい豊富な商品」「お客さまに喜んでもらいたいという姿勢」の3つです。これまでどんぐりのパンを食べたことがある方も、そうでない方もぜひウェブサイト見て、お店にも足を運んでいただけたら嬉しいです。\u003C/p>\n\u003Cp>（待島）\u003C/p>\n\u003Cp>—\u003C/p>\n\u003Cp>ウェブサイトを制作する際には会社の特長や商品の良さを出していくことが大切だと考えていますが、どんぐりさんはそれ以上にスタッフの方の雰囲気というか、ところどころで感じるお客様への思いやりが印象的でした。直接お話している私だけが感じるのはもったいないなと思い、ウェブサイトを通じてお客様にも伝えられるよう制作を進めていきました。\u003C/p>\n\u003Cp>プロジェクトメンバーだけでなく、店舗で働く方にもアンケートなどで参加していただき、どんぐりさんスタッフ全員で作ったサイトです！これからはサイトデザインを元に、別媒体の制作のご相談もいただいているので、引き続き良いお手伝いをできればなと考えています。\u003C/p>\n\u003Cp>（佐藤）\u003C/p>\n\u003Ch2>ご担当者様からの声\u003C/h2>\n\u003Ch3 class=\"case-single-post-article-h\">想いをホームページにするために、ここまで同じ気持ちになってくれると思っていませんでした。\u003C/h3>\n\u003Cp>一番の印象は、会社の考えや商品の種類、小さなことまで本当にどんぐりの人として一緒に考えてくれて、次回のミーティングまでに時間をかけて思い描いた以上の準備をして臨んでいただけたことです。（ギアエイトさんのスタッフさんだけでどんぐりについて何時間も議論し合ったと聞いたときは正直驚きました！）\u003Cbr />\nまた、難しい言い回しをせずに、何度も何度も本当に親身になって話をきいてくれる姿勢が、意見を出しやすい環境をつくってくれました。\u003Cbr />\nギアエイトさんの皆さんの温かい姿勢と、どんぐりらしい温かいホームページに本当に感謝しています。\u003C/p>\n\u003Cp>＜明らかに結果になっていること＞\u003Cbr />\n・お客さんの使いやすさをメインにしたスマホ用店舗一覧表（ほとんどの方がこのページを活用している）\u003Cbr />\n・どんぐりらしい温かいホームページで使いやすいと周りから言われる機会が多い。\u003Cbr 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class=\"aligncenter size-full wp-image-5205\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/00.jpg\" alt=\"\" width=\"1280\" height=\"720\" />プレスリリースの連続、ウェブサイトの立て直しが急務\u003C/h2>\r\n北海道と世界をつなぐ総合商事として、創業から2年が経過したころご相談がありました。ロシア向けの大プロジェクト完了を機にプレスリリースが増えたこと、また、海外の市、州政府や銀行と提携したことなどが対外的に体制を整えるきっかけとなり、これまで手掛けたプロジェクトと事業のまとめなおしを兼ねたウェブサイトリニューアルを行うことになりました。技術的な側面では、常時SSL化とスマートフォン対応も行いました。\r\n\r\n\u003Cimg class=\"aligncenter size-full wp-image-5206\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/01-1.jpg\" alt=\"01\" width=\"1920\" height=\"1050\" />\r\n\u003Ch2>スピーディーに更新でき、拡張性の高い多言語化対応\u003C/h2>\r\nまず転機となったロシアのプロジェクト（北海道がもつ寒冷地でのトマト栽培技術・設備を輸出する）について伺っていると、すでにアジアに向けても同じように展開する計画が進行していました。また、北海道だけでなく国内各地の商品のテストマーケティング・販路拡大・企業進出支援などを、ロシア現地の子会社が手広く行っているとのこと。\r\n\r\n\u003Cimg class=\"aligncenter size-full wp-image-5207\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/02-1.jpg\" alt=\"02\" width=\"1920\" height=\"1050\" />\r\n\r\n対象となる企業は国内だけではなく、ロシア・アジア各国にも及ぶため、多言語対応は必須でした。また、プロジェクトは同時進行で多国籍に展開されており、容易に翻訳原稿の更新ができて、言語数を増やすことが可能な仕組みも必要です。結果、多言語CMSの\u003Ca href=\"https://wovn.io/\" target=\"_blank\" rel=\"noopener\">wovn.io\u003C/a>を導入することになりました。ちょうどそのころ弊社サイトで導入経験があり英語・タイ語に対応したばかりでした。wovnさんからも弊社のお墨付きをいただけたのでとてもスムーズに話が進みました。\r\n\r\n実はwovnを導入した状態で、2017年10月には第一弾のウェブサイトリニューアルがローンチしていました。しかし、実際管理画面の操作になれてきて簡単に更新できるようになってきたこと、予想以上にプレスリリースの頻度が上がったことをうけ、wordpressも追加で導入することになりました。現在は日本語トピックスはwordpressで管理、外国語サイトはwovnで管理という体制になっています。また、wordpress導入を機に多言語でのSEO効果も考慮し、すべてユニークなURLを生成するように変更しました。\r\n\r\n\u003Cimg class=\"aligncenter size-full wp-image-5208\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/03.jpg\" alt=\"03\" width=\"1920\" height=\"1050\" />\r\n\r\n\u003Ca href=\"https://wovn.io/ja/case-studies/%E5%8C%97%E6%B5%B7%E9%81%93%E7%B7%8F%E5%90%88%E5%95%86%E4%BA%8B%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE/\" target=\"_blank\" rel=\"noopener\">このあたりの経緯はwovnさんの導入事例に詳しいです\u003C/a>\r\n\u003Ch2>言語を超えて伝わる動画・写真の大切さ\u003C/h2>\r\nまた、どの言語の方がみても共通で伝わる、動画や写真を積極的に多用しました。完了してしまったプロジェクトについて撮影のしなおしは叶いませんが、あるだけの動画・写真・その他プロジェクト過程の資料を提供いただき、これも一緒に何度も整理をしながら取り入れました。また、海外出張があるタイミングで都度追加の撮影や資料の捜索（笑）もお願いしました。容量制限なし、どこからでもアクセスできるストレージサービスBOXが大いに役に立ちました。\r\n\r\n\u003Cimg class=\"aligncenter size-full wp-image-5209\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/04.jpg\" alt=\"04\" width=\"1920\" height=\"1050\" />\r\n\u003Ch2>多国籍企業どうし、どこにいてもプロジェクトを滞らせない工夫\u003C/h2>\r\n今回プロジェクトを進行する中で、私の経験が役に立てたと思うことが二つありました。一つは、ギアエイトがタイ進出した当時を思い出し、どういった表現にすべきか私自身が想像がしやすかったこと。二つめに、私も担当の方も不定期で海外出張になるため、どこにいても業務が滞らないよう、さまざまなクラウドサービスを駆使する方法を提示できたことです。文章を推敲するにあたってはgoogleドライブを使いました。打ち合わせ時にリアルタイムに文章作成していき、遠隔で社内チェックと校正を繰り返す方法をとりました。\r\n\r\n\u003Cimg class=\"aligncenter size-full wp-image-5210\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/05.jpg\" alt=\"05\" width=\"1920\" height=\"1050\" />\r\n\u003Ch2>国を超えて、社内でも新しいチャレンジ\u003C/h2>\r\nデザインは、バンコクのデザイナー・アム（日本語とタイ語と英語が堪能）が担当しました。彼女には「日本語のウェブデザイン」にチャレンジしてもらいながら、多言語を理解する視点で「英語やロシア語のウェブデザイン」も両立させるバランス感覚を持っているではという期待を込めて。結果、クライアントへの直接貢献とは別に思わぬ成果がありました。この仕事の経験をもとに\u003Ca href=\"https://gggggggg.jp/summit/2017/08/21/3002/\">日本語デザイン研究の記事\u003C/a>を書いたところ、自社サイト内の年間アクセス1位になりました（笑）。現在もバンコクでの多言語ウェブデザインで大活躍してくれています。\r\n\r\n\u003Cimg class=\"aligncenter size-full wp-image-5211\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/06.jpg\" alt=\"06\" width=\"1920\" height=\"1050\" />\r\n\u003Ch2>海外からの問い合わせ増加、人材採用のきっかけも\u003C/h2>\r\nリニューアルを機にサイトからメール問い合わせが来るようになり、とくに顕著なのが海外からウェブを見た、という電話問い合わせが増えたそうです。またほとんど考慮はしていなかったのですが、人材採用についての問い合わせも来るようになりました。リニューアルから半年たった今、さらに事業の展開スピードが加速し、ウェブサイトもすでに次のステップを考えなくてはならないといううれしい悲鳴をいただいています。\r\n\u003Ch2>ご担当者様からの声\u003C/h2>\r\n\u003Ch3>海外出張も多くタイトな中、うまくまとまって本当によかったです\u003C/h3>\r\n私も社内スタッフも北川さんもそれぞれ海外出張があり、なかなか顔を合わせての打ち合わせができませんでした。しかし遠隔でも上手にやりとりをして、計画していた期日にきっちり新しいウェブサイトが仕上がって、本当にうまくいきました。ちょうど、人材育成事業のイベントに参加したり、<a href=\"https://hkdc.co.jp/topics/44\" target=\"_blank\">ロシア事業における業務提携</a>のプレスリリースがあったり、多方面から「北海道総合商事ってどんな会社なの？」と注目を集めるタイミングだったのです。ウェブサイトに自社の事業や具体的事例がまとめられていたことで、継続して新たなお取引や採用応募につながっています。みなさんに私たちの事業が正しく分かってもらえるサイトに仕上がったことが嬉しいです。\r\n\r\n半年が経過した今、すでにまた新しいプロジェクトが満載で、会社の成長規模に合わせてウェブサイトもブラッシュアップしていかなくてはいけないなと感じています。またこつこつと写真と動画を撮りためておきますので来年よろしくお願いします（笑）。",[19,1027,2070],3985,{"id":2072,"slug":2073,"title":2074,"thumbnail":2075},4888,"ofix","株式会社オフィックス コーポレートサイト","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/03/a3.jpg",{"id":1497,"slug":1504,"title":1509,"thumbnail":1897},[2078,2079],{"id":19,"slug":31,"name":30,"icon":32},{"id":1027,"slug":1033,"name":1032,"icon":1034},[2081],{"slug":1556,"name":1557},[2083,2084],{"slug":1563,"name":1564},{"slug":2085,"name":2086},"english","英語",[2088],{"slug":2089,"name":2090},"tourism","旅行・観光・宿泊・交通・貿易",{"year":1570,"month":1571,"day":1572},[2093,2095],{"src":2094},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/03/sub-01-1.jpg",{"src":2096},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/03/sub-02-1.jpg",[],"\u003Ch2>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-5205\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/00.jpg\" alt=\"\" width=\"1280\" height=\"720\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/00.jpg 1280w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/00-300x169.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/00-768x432.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/00-1024x576.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/00-960x540.jpg 960w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" />プレスリリースの連続、ウェブサイトの立て直しが急務\u003C/h2>\n\u003Cp>北海道と世界をつなぐ総合商事として、創業から2年が経過したころご相談がありました。ロシア向けの大プロジェクト完了を機にプレスリリースが増えたこと、また、海外の市、州政府や銀行と提携したことなどが対外的に体制を整えるきっかけとなり、これまで手掛けたプロジェクトと事業のまとめなおしを兼ねたウェブサイトリニューアルを行うことになりました。技術的な側面では、常時SSL化とスマートフォン対応も行いました。\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-5206\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/01-1.jpg\" alt=\"01\" width=\"1920\" height=\"1050\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/01-1.jpg 1920w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/01-1-300x164.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/01-1-768x420.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/01-1-1024x560.jpg 1024w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" />\u003C/p>\n\u003Ch2>スピーディーに更新でき、拡張性の高い多言語化対応\u003C/h2>\n\u003Cp>まず転機となったロシアのプロジェクト（北海道がもつ寒冷地でのトマト栽培技術・設備を輸出する）について伺っていると、すでにアジアに向けても同じように展開する計画が進行していました。また、北海道だけでなく国内各地の商品のテストマーケティング・販路拡大・企業進出支援などを、ロシア現地の子会社が手広く行っているとのこと。\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-5207\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/02-1.jpg\" alt=\"02\" width=\"1920\" height=\"1050\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/02-1.jpg 1920w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/02-1-300x164.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/02-1-768x420.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/02-1-1024x560.jpg 1024w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" />\u003C/p>\n\u003Cp>対象となる企業は国内だけではなく、ロシア・アジア各国にも及ぶため、多言語対応は必須でした。また、プロジェクトは同時進行で多国籍に展開されており、容易に翻訳原稿の更新ができて、言語数を増やすことが可能な仕組みも必要です。結果、多言語CMSの\u003Ca href=\"https://wovn.io/\" target=\"_blank\" rel=\"noopener\">wovn.io\u003C/a>を導入することになりました。ちょうどそのころ弊社サイトで導入経験があり英語・タイ語に対応したばかりでした。wovnさんからも弊社のお墨付きをいただけたのでとてもスムーズに話が進みました。\u003C/p>\n\u003Cp>実はwovnを導入した状態で、2017年10月には第一弾のウェブサイトリニューアルがローンチしていました。しかし、実際管理画面の操作になれてきて簡単に更新できるようになってきたこと、予想以上にプレスリリースの頻度が上がったことをうけ、wordpressも追加で導入することになりました。現在は日本語トピックスはwordpressで管理、外国語サイトはwovnで管理という体制になっています。また、wordpress導入を機に多言語でのSEO効果も考慮し、すべてユニークなURLを生成するように変更しました。\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-5208\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/03.jpg\" alt=\"03\" width=\"1920\" height=\"1050\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/03.jpg 1920w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/03-300x164.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/03-768x420.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/03-1024x560.jpg 1024w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" />\u003C/p>\n\u003Cp>\u003Ca href=\"https://wovn.io/ja/case-studies/%E5%8C%97%E6%B5%B7%E9%81%93%E7%B7%8F%E5%90%88%E5%95%86%E4%BA%8B%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE/\" target=\"_blank\" rel=\"noopener\">このあたりの経緯はwovnさんの導入事例に詳しいです\u003C/a>\u003C/p>\n\u003Ch2>言語を超えて伝わる動画・写真の大切さ\u003C/h2>\n\u003Cp>また、どの言語の方がみても共通で伝わる、動画や写真を積極的に多用しました。完了してしまったプロジェクトについて撮影のしなおしは叶いませんが、あるだけの動画・写真・その他プロジェクト過程の資料を提供いただき、これも一緒に何度も整理をしながら取り入れました。また、海外出張があるタイミングで都度追加の撮影や資料の捜索（笑）もお願いしました。容量制限なし、どこからでもアクセスできるストレージサービスBOXが大いに役に立ちました。\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-5209\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/04.jpg\" alt=\"04\" width=\"1920\" height=\"1050\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/04.jpg 1920w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/04-300x164.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/04-768x420.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/04-1024x560.jpg 1024w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" />\u003C/p>\n\u003Ch2>多国籍企業どうし、どこにいてもプロジェクトを滞らせない工夫\u003C/h2>\n\u003Cp>今回プロジェクトを進行する中で、私の経験が役に立てたと思うことが二つありました。一つは、ギアエイトがタイ進出した当時を思い出し、どういった表現にすべきか私自身が想像がしやすかったこと。二つめに、私も担当の方も不定期で海外出張になるため、どこにいても業務が滞らないよう、さまざまなクラウドサービスを駆使する方法を提示できたことです。文章を推敲するにあたってはgoogleドライブを使いました。打ち合わせ時にリアルタイムに文章作成していき、遠隔で社内チェックと校正を繰り返す方法をとりました。\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-5210\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/05.jpg\" alt=\"05\" width=\"1920\" height=\"1050\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/05.jpg 1920w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/05-300x164.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/05-768x420.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/05-1024x560.jpg 1024w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" />\u003C/p>\n\u003Ch2>国を超えて、社内でも新しいチャレンジ\u003C/h2>\n\u003Cp>デザインは、バンコクのデザイナー・アム（日本語とタイ語と英語が堪能）が担当しました。彼女には「日本語のウェブデザイン」にチャレンジしてもらいながら、多言語を理解する視点で「英語やロシア語のウェブデザイン」も両立させるバランス感覚を持っているではという期待を込めて。結果、クライアントへの直接貢献とは別に思わぬ成果がありました。この仕事の経験をもとに\u003Ca href=\"https://gggggggg.jp/summit/2017/08/21/3002/\">日本語デザイン研究の記事\u003C/a>を書いたところ、自社サイト内の年間アクセス1位になりました（笑）。現在もバンコクでの多言語ウェブデザインで大活躍してくれています。\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-5211\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/06.jpg\" alt=\"06\" width=\"1920\" height=\"1050\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/06.jpg 1920w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/06-300x164.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/06-768x420.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/05/06-1024x560.jpg 1024w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" />\u003C/p>\n\u003Ch2>海外からの問い合わせ増加、人材採用のきっかけも\u003C/h2>\n\u003Cp>リニューアルを機にサイトからメール問い合わせが来るようになり、とくに顕著なのが海外からウェブを見た、という電話問い合わせが増えたそうです。またほとんど考慮はしていなかったのですが、人材採用についての問い合わせも来るようになりました。リニューアルから半年たった今、さらに事業の展開スピードが加速し、ウェブサイトもすでに次のステップを考えなくてはならないといううれしい悲鳴をいただいています。\u003C/p>\n\u003Ch2>ご担当者様からの声\u003C/h2>\n\u003Ch3>海外出張も多くタイトな中、うまくまとまって本当によかったです\u003C/h3>\n\u003Cp>私も社内スタッフも北川さんもそれぞれ海外出張があり、なかなか顔を合わせての打ち合わせができませんでした。しかし遠隔でも上手にやりとりをして、計画していた期日にきっちり新しいウェブサイトが仕上がって、本当にうまくいきました。ちょうど、人材育成事業のイベントに参加したり、<a href=”https://hkdc.co.jp/topics/44″ target=”_blank”>ロシア事業における業務提携</a>のプレスリリースがあったり、多方面から「北海道総合商事ってどんな会社なの？」と注目を集めるタイミングだったのです。ウェブサイトに自社の事業や具体的事例がまとめられていたことで、継続して新たなお取引や採用応募につながっています。みなさんに私たちの事業が正しく分かってもらえるサイトに仕上がったことが嬉しいです。\u003C/p>\n\u003Cp>半年が経過した今、すでにまた新しいプロジェクトが満載で、会社の成長規模に合わせてウェブサイトもブラッシュアップしていかなくてはいけないなと感じています。またこつこつと写真と動画を撮りためておきますので来年よろしくお願いします（笑）。\u003C/p>\n","北海道総合商事さまのコーポレートサイトリニューアル。ロシア・アジアと北海道をつなぐ様々な事業を展開されており、立ち上げから1年で大きなプロジェクトが完成したことを機に、事例と事業概要のまとめなおしを兼…",{"self":2101,"collection":2104,"about":2106,"author":2108,"version-history":2110,"predecessor-version":2113,"acf:post":2117,"acf:attachment":2122,"wp:featuredmedia":2127,"wp:attachment":2130,"wp:term":2133,"curies":2142},[2102],{"href":2103},"https://cms.gggggggg.jp/wp-json/wp/v2/works/4766",[2105],{"href":1587},[2107],{"href":1590},[2109],{"embeddable":46,"href":96},[2111],{"count":380,"href":2112},"https://cms.gggggggg.jp/wp-json/wp/v2/works/4766/revisions",[2114],{"id":2115,"href":2116},15229,"https://cms.gggggggg.jp/wp-json/wp/v2/works/4766/revisions/15229",[2118,2120,2121],{"embeddable":46,"href":2119},"https://cms.gggggggg.jp/wp-json/wp/v2/member/3985",{"embeddable":46,"href":1058},{"embeddable":46,"href":47},[2123,2125],{"embeddable":46,"href":2124},"https://cms.gggggggg.jp/wp-json/wp/v2/media/4780",{"embeddable":46,"href":2126},"https://cms.gggggggg.jp/wp-json/wp/v2/media/4779",[2128],{"embeddable":46,"href":2129},"https://cms.gggggggg.jp/wp-json/wp/v2/media/4778",[2131],{"href":2132},"https://cms.gggggggg.jp/wp-json/wp/v2/media?parent=4766",[2134,2136,2138,2140],{"taxonomy":1619,"embeddable":46,"href":2135},"https://cms.gggggggg.jp/wp-json/wp/v2/works_tag?post=4766",{"taxonomy":1622,"embeddable":46,"href":2137},"https://cms.gggggggg.jp/wp-json/wp/v2/works_lang?post=4766",{"taxonomy":1625,"embeddable":46,"href":2139},"https://cms.gggggggg.jp/wp-json/wp/v2/works_job?post=4766",{"taxonomy":1628,"embeddable":46,"href":2141},"https://cms.gggggggg.jp/wp-json/wp/v2/works_color?post=4766",[2143],{"name":57,"href":58,"templated":46},{"author":2145,"acf:post":2154,"acf:attachment":2205,"wp:featuredmedia":2320,"wp:term":2369},[2146],{"id":66,"name":1635,"url":83,"description":83,"link":1636,"slug":1635,"avatar_urls":2147,"acf":2148,"_links":2149},{"24":1638,"48":1639,"96":1640},[],{"self":2150,"collection":2152},[2151],{"href":96},[2153],{"href":1647},[2155,2157,2181],{"code":438,"message":439,"data":2156},{"status":441},{"id":1027,"date":1153,"slug":1033,"type":63,"link":1154,"title":2158,"author":66,"featured_media":1156,"member_rest_animal_icon":1034,"member_rest_animal_fore":1157,"member_rest_animal_back":1158,"acf":2159,"_links":2162},{"rendered":1032},{"position":1074,"img_thumb":1160,"img_fore":1161,"img_back":1162,"icon_animal":1163,"animal_name":1164,"color_name":1165,"color_rgb":1166,"recommend":2160,"radio":2161,"hidden":84},{"recommend_h":80,"recommend_txt":1168},{"radio_h":83,"radio_desc":83,"radio_url":83},{"self":2163,"collection":2165,"about":2167,"author":2169,"version-history":2171,"predecessor-version":2173,"wp:featuredmedia":2175,"wp:attachment":2177,"curies":2179},[2164],{"href":1058},[2166],{"href":90},[2168],{"href":93},[2170],{"embeddable":46,"href":96},[2172],{"count":1181,"href":1182},[2174],{"id":1185,"href":1186},[2176],{"embeddable":46,"href":1189},[2178],{"href":1192},[2180],{"name":57,"href":58,"templated":46},{"id":19,"date":62,"slug":31,"type":63,"link":64,"title":2182,"author":66,"featured_media":67,"member_rest_animal_icon":32,"member_rest_animal_fore":68,"member_rest_animal_back":69,"acf":2183,"_links":2186},{"rendered":30},{"position":71,"img_thumb":72,"img_fore":73,"img_back":74,"icon_animal":75,"animal_name":76,"color_name":77,"color_rgb":78,"recommend":2184,"radio":2185,"hidden":84},{"recommend_h":80,"recommend_txt":81},{"radio_h":83,"radio_desc":83,"radio_url":83},{"self":2187,"collection":2189,"about":2191,"author":2193,"version-history":2195,"predecessor-version":2197,"wp:featuredmedia":2199,"wp:attachment":2201,"curies":2203},[2188],{"href":47},[2190],{"href":90},[2192],{"href":93},[2194],{"embeddable":46,"href":96},[2196],{"count":99,"href":100},[2198],{"id":103,"href":104},[2200],{"embeddable":46,"href":107},[2202],{"href":110},[2204],{"name":57,"href":58,"templated":46},[2206,2263],{"id":2066,"date":2207,"slug":2208,"type":1720,"link":2209,"title":2210,"author":66,"acf":2211,"caption":2212,"alt_text":83,"media_type":1726,"mime_type":1727,"media_details":2213,"source_url":2096,"_links":2251},"2018-03-16T22:14:12","sub-02-9","https://cms.gggggggg.jp/works/hkdc/sub-02-9/",{"rendered":1723},[],{"rendered":83},{"width":1729,"height":1729,"file":2214,"sizes":2215,"image_meta":2249},"2018/03/sub-02-1.jpg",{"thumbnail":2216,"medium":2219,"medium_large":2222,"works-logo":2225,"adjacent-thumb":2226,"case_study-thumb":2229,"366x210":2232,"960x540":2235,"1120x720":2238,"1180x680":2241,"1680x600":2244,"full":2247},{"file":2217,"width":1514,"height":1514,"mime_type":1727,"source_url":2218},"sub-02-1-150x150.jpg","https://prod-corporate-cms.s3.ap-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