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熱いうちに食べるのがベストです。一個だけでもお腹いっぱいになります。人気店で、午後になると売り切れてしまうので早めに買うのがおすすめ。",{"radio_h":7,"radio_desc":7,"radio_url":7},{"self":1293,"collection":1295,"about":1297,"author":1299,"version-history":1301,"predecessor-version":1304,"wp:featuredmedia":1308,"wp:attachment":1311,"curies":1314},[1294],{"href":1262},[1296],{"href":115},[1298],{"href":118},[1300],{"embeddable":32,"href":121},[1302],{"count":1206,"href":1303},"https://cms.gggggggg.jp/wp-json/wp/v2/member/55/revisions",[1305],{"id":1306,"href":1307},15444,"https://cms.gggggggg.jp/wp-json/wp/v2/member/55/revisions/15444",[1309],{"embeddable":32,"href":1310},"https://cms.gggggggg.jp/wp-json/wp/v2/media/19844",[1312],{"href":1313},"https://cms.gggggggg.jp/wp-json/wp/v2/media?parent=55",[1315],{"name":30,"href":31,"templated":32},[1317,1340,1359,1379,1399,1419,1439,1459,1478,1499],{"id":1318,"count":1206,"description":7,"link":1319,"name":1320,"slug":1321,"taxonomy":1322,"parent":12,"meta":1323,"acf":1324,"_links":1325},159,"https://cms.gggggggg.jp/news/summit_tag/g8-meet/","G8 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lture",[],[],{"self":1507,"collection":1510,"about":1512,"wp:post_type":1514,"curies":1517},[1508],{"href":1509},"https://cms.gggggggg.jp/wp-json/wp/v2/summit_tag/14",[1511],{"href":1331},[1513],{"href":1334},[1515],{"href":1516},"https://cms.gggggggg.jp/wp-json/wp/v2/summit?summit_tag=14",[1518],{"name":30,"href":31,"templated":32},{"posts":1520,"totalCount":6},[1521,1990,2406,2906,3427,3892,4421,4906,5394,5858],{"id":1522,"date":1523,"date_gmt":1524,"guid":1525,"modified":1527,"modified_gmt":1528,"slug":1529,"status":1530,"type":1531,"link":1532,"title":1533,"content":1535,"author":92,"featured_media":1537,"template":7,"works_tag":1538,"works_lang":1540,"works_job":1542,"works_color":1544,"acf":1545,"works_rest_prev":1557,"works_rest_next":1562,"works_rest_members":1567,"works_rest_tag":1569,"works_rest_lang":1574,"works_rest_job":1578,"works_rest_date":1582,"works_rest_screenshot":1586,"works_rest_slider":1591,"works_rest_story":1592,"works_rest_description":1593,"_links":1594,"_embedded":1640},7848,"2019-04-26T20:14:17","2019-04-26T11:14:17",{"rendered":1526},"https://cms.gggggggg.jp/?post_type=works&p=7848","2024-06-05T16:01:11","2024-06-05T07:01:11","enecoop","publish","works","https://cms.gggggggg.jp/works/enecoop/",{"rendered":1534},"トドック電力",{"rendered":1536,"protected":109},"\n\u003Cp>\u003C/p>\n\n\n\u003Cp>コープさっぽろの4つの事業の柱のひとつ、エネルギー事業を展開されているエネコープ様のウェブサイトリニューアル。一般的な会社情報と利用者向けのサービスコンテンツが混在していたこれまでのサイト構成を、メインは利用者むけのサイトとして大きく転換することになりました。企業としての理念、他社エネルギー事業者との違いを可視化し、サービス利用者にも伝わるようにしました。また、同時期に創刊された電気についての知識を盛り込んだタブロイド紙「SWITCH」をウェブサイト上でもウェブメディアの形で見られるようになっています。\u003C/p>",7889,[5,1539],131,[1541],62,[1543],7,[1380,46],{"client_info":1546,"credit":1548,"url":1549,"related":1550,"screenshot_list":1551,"is_story":32,"story_h":1554,"story_thumb":7,"story":1555,"slider":7,"member_list":1556},{"client_name":1547,"introduction":7},"株式会社エネコープ","企画・設計　/　ディレクション　/　デザイン　/　マークアップ　/　CMS　/　取材　/　コピー・ライティング\r\n","https://enecoop.sapporo.coop/",null,[1552,1553],7890,7891,"コープの想いを伝えるコーポレートサイトへ","\u003Cimg class=\"aligncenter size-full wp-image-9665\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/06/main0508.png\" alt=\"\" width=\"1602\" height=\"904\" />\r\n\u003Ch2>コープの４つの柱の一つであるエネルギー事業\u003C/h2>\r\n生活協同組合「コープさっぽろ」の4事業の柱の一つであるエネルギー事業を担っているのが「エネコープ」であり、そのうち新電力を取り扱う会社が「トドック電力」です。リニューアル前のウェブサイトでは、サービスラインナップの紹介をメインとする構成で、非営利団体がエネルギー事業を展開していることの意義や使命感が十分に伝わっていな状態にありました。\r\n\r\n特に新電力事業は組合員さんの声から生まれたもの。環境エネルギーの普及に取り組む意義や、もっと組合員さんに再生可能エネルギーについて知ってもらえる場としたい、というご要望を受けて、リニューアルのプロジェクトがスタートしました。\r\n\u003Ch2>「安全・安定・安心」のエネルギー供給\u003C/h2>\r\n\u003Cimg class=\"aligncenter size-large wp-image-9615\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2020/05/01-1024x741.jpg\" alt=\"\" width=\"1024\" height=\"741\" />\r\n\r\nコープの事業に共通しているのは「安全・安定・安心」を届けることです。これはエネルギー事業を通しても変わらない考えであり、ガスも灯油も電気もライフラインだからこそ、利用のしやすさや安さの前に安全・安定・安心がなくては成り立ちません。\r\n\r\nコープさっぽろが母体となっていること、全道180万世帯以上の組合員さんに支持されていること、将来にわたって持続可能な社会のため積極的に行っている環境への取り組みなど、取材を通して受け取ったメッセージをもとに、構成や表現方法を改善していきました。\r\n\r\nドメインについてもこの機にコープさっぽろ本体の「.sapporo.coop」のサブドメインへ集約され、見た目にも管理体制にも安心してもらえるようになりました。\r\n\r\n\u003Cimg class=\"aligncenter size-large wp-image-9617\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2020/05/02-2-1024x640.jpg\" alt=\"\" width=\"1024\" height=\"640\" />\r\n\u003Ch2>再生可能エネルギーってなんだろう？\u003C/h2>\r\n特に注力している再生可能エネルギーについては、もっと北海道で理解を浸透させる使命があるとの思いが強くありました。一般的に環境問題というと立派で高尚なことのように捉えられがちです。まずは身近にある電気を通して再生可能エネルギーとはなんなのか、興味を持ってもらえる伝え方をしたいということで、信頼感がありつつ身近に感じられるデザインが必要でした。\r\n\r\nコンテンツ面では、サイトリニューアルと同時に電気をもっとよく知るためのタブロイド紙『SWITCH』が創刊されました。紙面でもウェブでも同時に情報発信ができるよう、コーポレートサイト内のスペシャルコンテンツとしてウェブメディアの形で掲載しています。\r\n\r\n\u003Cimg class=\"aligncenter size-large wp-image-9616\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2020/05/03-1024x640.jpg\" alt=\"\" width=\"1024\" height=\"640\" />\r\n\u003Ch2>数字のメリットもカンタンにわかりやすく\u003C/h2>\r\nさらに、新電力を取り扱う「トドック電力」のサイトでは、具体的な利用メリットを伝えることも重視した構成になっています。コープのでんき契約者数や、料金の割引金額などを掲載するほか、他社から乗り換えた際の電気料金比較ができるシミュレーションを刷新。季節変動なども加味し、より高い精度で電気料金を算出できるようになっています。\r\n\r\n\u003Ca href=\"https://todock-ep.sapporo.coop/\" target=\"_blank\" rel=\"noopener\">【公式】トドック電力のサイトはこちら\u003C/a>\r\n\r\n\u003Cimg class=\"aligncenter size-large wp-image-9619\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2020/05/04-1024x640.jpg\" alt=\"\" width=\"1024\" height=\"640\" />\r\n\r\nエネコープとトドック電力、どちらも事業への取り組みの意義が伝わり、それぞれのサイトを利用する方が迷わず目的の情報へアクセスできるよう考慮しました。\r\n\r\n ",[48],{"id":1558,"slug":1559,"title":1560,"thumbnail":1561},7386,"potomak","株式会社ポトマック","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/04/pmain2.png",{"id":1563,"slug":1564,"title":1565,"thumbnail":1566},7498,"donguri_map","どんぐり ブランドコンセプトビジュアル","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/05/2c5a7a657abe1180046cfd62d78ae471.jpg",[1568],{"id":48,"slug":60,"name":59,"icon":61},[1570,1571],{"slug":10,"name":9},{"slug":1572,"name":1573},"corporate-website","コーポレートサイト",[1575],{"slug":1576,"name":1577},"japanese","日本語",[1579],{"slug":1580,"name":1581},"lifestyle","くらし・住まい・不動産",{"year":1583,"month":1584,"day":1585},"2019","04","26",[1587,1589],{"src":1588},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/04/02.jpg",{"src":1590},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/04/03.jpg",[],"\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-9665\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/06/main0508.png\" alt=\"\" width=\"1602\" height=\"904\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/06/main0508.png 1602w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/06/main0508-300x169.png 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/06/main0508-1024x578.png 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/06/main0508-768x433.png 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/06/main0508-1536x867.png 1536w\" sizes=\"(max-width: 1602px) 100vw, 1602px\" />\u003C/p>\n\u003Ch2>コープの４つの柱の一つであるエネルギー事業\u003C/h2>\n\u003Cp>生活協同組合「コープさっぽろ」の4事業の柱の一つであるエネルギー事業を担っているのが「エネコープ」であり、そのうち新電力を取り扱う会社が「トドック電力」です。リニューアル前のウェブサイトでは、サービスラインナップの紹介をメインとする構成で、非営利団体がエネルギー事業を展開していることの意義や使命感が十分に伝わっていな状態にありました。\u003C/p>\n\u003Cp>特に新電力事業は組合員さんの声から生まれたもの。環境エネルギーの普及に取り組む意義や、もっと組合員さんに再生可能エネルギーについて知ってもらえる場としたい、というご要望を受けて、リニューアルのプロジェクトがスタートしました。\u003C/p>\n\u003Ch2>「安全・安定・安心」のエネルギー供給\u003C/h2>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-9615\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2020/05/01-1024x741.jpg\" alt=\"\" width=\"1024\" height=\"741\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2020/05/01-1024x741.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2020/05/01-300x217.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2020/05/01-768x556.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2020/05/01.jpg 1100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp>コープの事業に共通しているのは「安全・安定・安心」を届けることです。これはエネルギー事業を通しても変わらない考えであり、ガスも灯油も電気もライフラインだからこそ、利用のしやすさや安さの前に安全・安定・安心がなくては成り立ちません。\u003C/p>\n\u003Cp>コープさっぽろが母体となっていること、全道180万世帯以上の組合員さんに支持されていること、将来にわたって持続可能な社会のため積極的に行っている環境への取り組みなど、取材を通して受け取ったメッセージをもとに、構成や表現方法を改善していきました。\u003C/p>\n\u003Cp>ドメインについてもこの機にコープさっぽろ本体の「.sapporo.coop」のサブドメインへ集約され、見た目にも管理体制にも安心してもらえるようになりました。\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-9617\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2020/05/02-2-1024x640.jpg\" alt=\"\" width=\"1024\" height=\"640\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2020/05/02-2-1024x640.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2020/05/02-2-300x188.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2020/05/02-2-768x480.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2020/05/02-2.jpg 1100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Ch2>再生可能エネルギーってなんだろう？\u003C/h2>\n\u003Cp>特に注力している再生可能エネルギーについては、もっと北海道で理解を浸透させる使命があるとの思いが強くありました。一般的に環境問題というと立派で高尚なことのように捉えられがちです。まずは身近にある電気を通して再生可能エネルギーとはなんなのか、興味を持ってもらえる伝え方をしたいということで、信頼感がありつつ身近に感じられるデザインが必要でした。\u003C/p>\n\u003Cp>コンテンツ面では、サイトリニューアルと同時に電気をもっとよく知るためのタブロイド紙『SWITCH』が創刊されました。紙面でもウェブでも同時に情報発信ができるよう、コーポレートサイト内のスペシャルコンテンツとしてウェブメディアの形で掲載しています。\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-9616\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2020/05/03-1024x640.jpg\" alt=\"\" width=\"1024\" height=\"640\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2020/05/03-1024x640.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2020/05/03-300x188.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2020/05/03-768x480.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2020/05/03.jpg 1100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Ch2>数字のメリットもカンタンにわかりやすく\u003C/h2>\n\u003Cp>さらに、新電力を取り扱う「トドック電力」のサイトでは、具体的な利用メリットを伝えることも重視した構成になっています。コープのでんき契約者数や、料金の割引金額などを掲載するほか、他社から乗り換えた際の電気料金比較ができるシミュレーションを刷新。季節変動なども加味し、より高い精度で電気料金を算出できるようになっています。\u003C/p>\n\u003Cp>\u003Ca href=\"https://todock-ep.sapporo.coop/\" target=\"_blank\" rel=\"noopener\">【公式】トドック電力のサイトはこちら\u003C/a>\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-9619\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2020/05/04-1024x640.jpg\" alt=\"\" width=\"1024\" height=\"640\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2020/05/04-1024x640.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2020/05/04-300x188.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2020/05/04-768x480.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2020/05/04.jpg 1100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" 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class=\"aligncenter size-full wp-image-7774\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/main.jpg\" alt=\"\" width=\"2048\" height=\"1365\" />北海道の木をいかし、子どもたちの成長にもつながるおもちゃ\u003C/h2>\r\n2018年10月ごろ「北海道の森で生まれた、新しいおもちゃを紹介するウェブサイトを立ち上げたい」というご相談がありました。相談してくださったのはNPO法人EZOROCKさんから派生した「合同会社森のピタゴラス」というできたばかりの組織。ピタゴラスという単語を聞いただけでなんだか楽しそうですね、と前のめりに話を聞いていくことになりました。\r\n\r\nEZOROCKさんはもともとRISING SUN ROCK FESTIVALの環境問題に取り組もうという有志で立ち上げられた団体で、これを発端に北海道内でさまざまな社会活動をされています。学生をはじめ北海道に地域貢献できる何かをできないか、という想いを持った若者が集まっています。\r\n\r\n北海道の抱える課題の一つ、森林問題は知る人ぞ知る喫緊の課題です。安価な輸入材が使われることで活かされる機会が減ってしまった北海道産材、立ち行かない林業、管理できなくなった森林から起こる環境問題など様々な地域課題につながっています。もちろんすでに、この課題に対したくさんの方が多方面からアプローチし取り組んでいます。道産材を利用した木製品製造もその一つです。しかし自然保護の観点で生産されたものは、道産材を利用することが第一義となってしまい、割高になってしまいます。\r\n\r\n一方で、子どものおもちゃとして地域の児童館に購入されているものはほとんどがドイツ製なのだそうです。児童館のような教育施設が必要としているおもちゃは「知育玩具」と呼ばれる子どもの成長を促すものです。知育玩具として機能する一定レベルの性能がある、と教育機関から認められているものは日本製のものでそれほど多くなく、かつ国産材を使ったものは輸入材を使ったものよりも割高になる。結果、多くの施設がドイツ製のおもちゃを選んでいるのが現実なのだそうです。\r\n\r\n \r\n\r\n\u003Cimg class=\"alignnone size-large wp-image-7782\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/DSC_0177-1024x576.jpg\" alt=\"DSC_0177\" width=\"1024\" height=\"576\" />\r\n\r\n\u003Cspan style=\"font-size: 10pt;\">森のピタゴラスは製材から組み立てまですべて北海道下川町でつくられています\u003C/span>\r\n\r\n \r\n\r\nただ「北海道の木を使ったおもちゃ」というでは子どもたちの手には届かない。自分たちと同じ場所で育った木に触れる機会もない。北海道の木を活かして、教育機関にも認められる知育玩具が作れたら、どちらにも良い循環を生むことができるし、双方の課題を解決することができて良いのではないか。\r\n\r\nそんな想いで「森のピタゴラス」という知育玩具が開発されました。\r\n\u003Ch2>森のピタゴラスは、子どもも大人も楽しい\u003C/h2>\r\n相談に来られたタイミングでもう試作品は完成していました。\r\n\r\n構造はいたってシンプル。碁盤の目状に穴のあいた画板サイズの木の板に、支柱となる木を差し込んで、柱と柱の上に板を乗せるだけ。ビー玉が上手に転がるように橋渡ししてピタゴラ装置を作る。作りがシンプルだから持ち運びができて場所を選ばずどこでも遊べます。\r\n\r\nまたゲームの難易度も、大人でも結構難しくてうまくビー玉が転がらなかったり、偶然思いがけない動きができたり、ちょうど簡単すぎず難しすぎないところに設定されていました。大人が遊んでも楽しいものは、子どもが遊んでも楽しい、ということなんだそうです。\r\n\r\n \r\n\r\n\u003Cimg class=\"alignnone size-large wp-image-7775\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/02-1024x576.jpg\" alt=\"02\" width=\"1024\" height=\"576\" />\r\n\r\n\u003Cspan style=\"font-size: 10pt;\">開発者の大人二人が失敗してがっかりしている様子に思わず笑ってしまいました\u003C/span>\r\n\r\n \r\n\r\n私が試作品を見せてもらって一番気に入ったのはビー玉が転がる音でした。柱に渡す板には、北海道の木材５種類がパーツとして用意されているのですが、木によってビー玉が跳ねたり転がったりした時の音が違うのです。ちょっとした音楽のようでとても素敵でした。\r\n\r\n \r\n\r\n\u003Cimg class=\"alignnone size-large wp-image-7780\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/2018_08_21_087-1024x683.jpg\" alt=\"2018_08_21_087\" width=\"1024\" height=\"683\" />\r\n\r\n\u003Cspan style=\"font-size: 10pt;\">青と緑のビー玉が可愛い\u003C/span>\r\n\r\n \r\n\r\n製品としては完成していて、すでにいくつかの児童館に導入されることが決まっていて、それは知育玩具としても教育機関に認められた段階にまで来ているということでした。あとはこれをどう表現して世に伝えていくか、私が任されたのはそれだけでした。\r\n\u003Ch2>作り手と、使い手の想いのバランスをとる\u003C/h2>\r\n\u003Cspan data-tt=\"{"paragraphStyle":{"alignment":4,"writingDirection":1},"font":{"name":"","pointSize":18}}\">森のピタゴラスの代表崎川さんは、\u003C/span>\u003Cspan data-tt=\"{"paragraphStyle":{"alignment":4,"writingDirection":1}}\">樹木医といって\u003C/span>\u003Cspan data-tt=\"{"paragraphStyle":{"alignment":4,"writingDirection":1},"font":{"name":"","pointSize":18}}\">木のドクターともいうべき方でした。また、おもちゃ作りに関わっている方々もそれぞれが北海道の木のプロフェッショナル。さらっと書いていますが製造に関わるところでも語るべきストーリーはたくさんありました。\u003C/span>\r\n\r\n \r\n\r\n\u003Cimg class=\"alignnone size-large wp-image-7777\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/ichii_005-1024x683.jpg\" alt=\"ichii_005\" width=\"1024\" height=\"683\" />\r\n\r\n\u003Cspan style=\"font-size: 10pt;\" data-tt=\"{"paragraphStyle":{"alignment":4,"writingDirection":1},"font":{"name":"","pointSize":18}}\">北海道の森に分け入り、木の個性を見極める崎川さん\u003C/span>\r\n\r\n \r\n\r\n\u003Cspan data-tt=\"{"paragraphStyle":{"alignment":4,"writingDirection":1},"font":{"name":"","pointSize":18}}\">そして関わっている皆さんとても真面目で、ちゃんとしていて、すごく考えている。実はそこに「子どもが遊ぶおもちゃ」を表現するうえでのギャップがありました。子どもたちに実際に試作品で遊んでもらう体験イベントでも、わーーっと力いっぱいはしゃぎまわっている子どもの中に、めちゃくちゃ真面目に森のことを考える静かな崎川さん。（崎川さんは子ども受けのために着ぐるみを着ようか悩んでいるくらいでした。）\u003C/span>\r\n\r\n\u003Cspan data-tt=\"{"paragraphStyle":{"alignment":4,"writingDirection":1},"font":{"name":"","pointSize":18}}\">環境や教育に良いから、といって子どもが遊びたくなるわけではありません。道産材が使われていることと、知育に役に立つ性能のどちらも開発の動機にはなっているものの、おもちゃの本質は「遊んで楽しい」ことです。あ、可愛い。あ、きれいな音がきこえる。なんか面白そう。そのようなおもちゃに触れるきっかけを、まず子どもたちにつかんでもらうことが大事なんじゃないか？\u003C/span>\r\n\r\n \r\n\r\n\u003Cimg class=\"alignnone size-large wp-image-7781\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/2018_08_21_097-1024x683.jpg\" alt=\"2018_08_21_097\" width=\"1024\" height=\"683\" />\r\n\r\n\u003Cspan style=\"font-size: 10pt;\">やってみたらみんな夢中に、成功したら大歓声\u003C/span>\r\n\r\n \r\n\r\n\u003Cspan data-tt=\"{"paragraphStyle":{"alignment":4,"writingDirection":1},"font":{"name":"","pointSize":18}}\">私たちは、おもちゃの開発背景のストーリーを見せるよりおもちゃとしての楽しさをまず感じてもらう方が優先だと考え、ロゴやウェブサイトといったビジュアル表現の方向性をつかんでいきました。\u003C/span>\r\n\u003Ch2>台北と札幌での初の共同プロジェクト\u003C/h2>\r\n \r\n\u003Cp class=\"p1\">タイミングとしてちょうど\u003Cspan class=\"s1\">Gear8\u003C/span>の台湾法人が立ち上がって間もない頃で、札幌と一緒に進める初プロジェクトとして台北の\u003Cspan class=\"s1\">YUZU\u003C/span>にデザイナーとして参加してもらうことになりました。彼は３歳の息子がいるパパなので、子どもが喜ぶものをデザインするのに最適でした。また森のピタゴラスのおもちゃ自体も木の質感を活かしたとても素朴なデザインで、昔からあるものを大事にしたり、どこか優しさを感じさせるものが多い台湾のデザインセンスと、とてもマッチしていると思っていました。\u003C/p>\r\n\u003Cp class=\"p1\">ロゴマークのデザイン、日本語のタイプロゴなど、ほとんど感覚のミスマッチもなく進んでいきました。ただのおもちゃじゃなくて知育玩具なのでどこか知的な要素も入れつつ、でも優等生ぶったかっこいいものではなく楽しく可愛いものにしよう、とか、木のおもちゃのどこかに焼印に使ってもらえると可愛いよね、とか、ウェブだとピタゴラ装置みたいに動くと面白いんじゃない、とか、アイデアを出し合いました。\u003C/p>\r\n\u003Cp class=\"p1\">\u003Cimg class=\"alignnone size-large wp-image-7783\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/-2019-07-24-21.43.24-e1563972586224-1024x713.png\" alt=\"スクリーンショット 2019-07-24 21.43.24\" width=\"1024\" height=\"713\" />\u003C/p>\r\n\u003Cp class=\"p1\">\u003Cimg class=\"aligncenter wp-image-8911 size-full\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/1fb7cb542fbe19adcf2a6426035d9467.png\" alt=\"\" width=\"790\" height=\"515\" />\u003C/p>\r\n\u003Cp class=\"p1\">\u003Cimg class=\"aligncenter wp-image-8912 size-full\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/e3fad5b31cfe24c26e0e4ebb2f07d346.png\" alt=\"\" width=\"1024\" height=\"657\" />\u003Cimg class=\"alignnone size-large wp-image-7784\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/-2019-07-24-21.45.22-e1563972636105-1024x695.png\" alt=\"スクリーンショット 2019-07-24 21.45.22\" width=\"1024\" height=\"695\" />\u003C/p>\r\n\r\n\u003Ch2 class=\"p1\">ピタゴラスの動きをウェブサイトで表現\u003C/h2>\r\n \r\n\r\n[video width=\"1396\" height=\"742\" mp4=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/4a21ce40bb37ac6463c60f1111456539.mp4\"][/video]\r\n\r\n \r\n\r\nウェブサイトにはビー玉が転がったり、板が跳ねたりする遊んでいる状況をイメージしたアニメーションをたくさん取り入れました。\r\n\r\n \r\n\r\n[video width=\"1146\" height=\"732\" mp4=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/31c34fcc4d5abe099ce2488fd1648061.mp4\"][/video]\r\n\r\n \r\n\r\n\u003Cspan style=\"font-size: 10pt;\">ピタゴラ装置まではいきませんでしたが、木とビー玉が集まってできるロゴのアニメーションがさりげなくてお気に入りです\u003C/span>\r\n\r\n \r\n\r\n私たちのアイデアに対して森のピタゴラスの皆さんが積極的に動画撮影に挑戦してくださり、スマホ撮影の動画が入ることでむしろプロっぽくない手作り感が出ていい味になりました。もちろんこれらの動画はすべてInstagram、FacebookといったSNSでも紹介用ムービーとして配信されています。また、オンライン販売で個人でも購入してもらえるようにしました。\r\n\r\n \r\n\r\n\u003Cimg class=\"alignnone size-large wp-image-7803\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/sns-1024x733.jpg\" alt=\"sns\" width=\"1024\" height=\"733\" />\r\n\u003Ch2>じわじわと広がる森のピタゴラス\u003C/h2>\r\n \r\n\u003Cp class=\"p1\">コンセプトがしっかりしていて、製品自体も仕上がっている。あとは人に見てもらう時のツールをデザインをするだけ、というだいぶ楽しいお仕事でした。おかげさまでいろんなところで好評いただいているとのことです。\u003C/p>\r\n\u003Cp class=\"p1\">たくさん売ることが一番の目的ではない、たくさんの子どもたちに使ってもらうことが大事、ということでレンタルも行われています。ちょっとしたアウトドアイベントでも重宝されたり、北海道内の導入施設も着々と増えていっているということです。\u003C/p>\r\n\u003Cp class=\"p1\">\u003Cimg class=\"alignnone size-large wp-image-7778\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/2018_08_21_076-1024x683.jpg\" alt=\"2018_08_21_076\" width=\"1024\" height=\"683\" />\u003C/p>\r\n\u003Cp class=\"p1\">\u003C/p>",[48,2021,1053],6140,{"id":2023,"slug":2024,"title":2025,"thumbnail":2026},6681,"mikakuen","味覚園外国語リーフレット","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/11/mikaku.jpg",{"id":2028,"slug":2029,"title":2030,"thumbnail":2031},8099,"marimo-dental2019","マリモ歯科・矯正","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/01/main.jpg",[2033,2034],{"id":48,"slug":60,"name":59,"icon":61},{"id":1053,"slug":1062,"name":1061,"icon":1063},[2036,2037],{"slug":10,"name":9},{"slug":2038,"name":2039},"products-website","製品・サービスサイト",[2041],{"slug":1576,"name":1577},[2043],{"slug":2044,"name":2045},"government","官公庁・自治体・教育・研究・SDGs",{"year":2047,"month":2048,"day":1585},"2018","12",[2050,2052],{"src":2051},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/04/m002.png",{"src":2053},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/04/m003.png",[],"\u003Ch2>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-7774\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/main.jpg\" alt=\"\" width=\"2048\" height=\"1365\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/main.jpg 2048w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/main-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/main-768x512.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/main-1024x683.jpg 1024w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" />北海道の木をいかし、子どもたちの成長にもつながるおもちゃ\u003C/h2>\n\u003Cp>2018年10月ごろ「北海道の森で生まれた、新しいおもちゃを紹介するウェブサイトを立ち上げたい」というご相談がありました。相談してくださったのはNPO法人EZOROCKさんから派生した「合同会社森のピタゴラス」というできたばかりの組織。ピタゴラスという単語を聞いただけでなんだか楽しそうですね、と前のめりに話を聞いていくことになりました。\u003C/p>\n\u003Cp>EZOROCKさんはもともとRISING SUN ROCK FESTIVALの環境問題に取り組もうという有志で立ち上げられた団体で、これを発端に北海道内でさまざまな社会活動をされています。学生をはじめ北海道に地域貢献できる何かをできないか、という想いを持った若者が集まっています。\u003C/p>\n\u003Cp>北海道の抱える課題の一つ、森林問題は知る人ぞ知る喫緊の課題です。安価な輸入材が使われることで活かされる機会が減ってしまった北海道産材、立ち行かない林業、管理できなくなった森林から起こる環境問題など様々な地域課題につながっています。もちろんすでに、この課題に対したくさんの方が多方面からアプローチし取り組んでいます。道産材を利用した木製品製造もその一つです。しかし自然保護の観点で生産されたものは、道産材を利用することが第一義となってしまい、割高になってしまいます。\u003C/p>\n\u003Cp>一方で、子どものおもちゃとして地域の児童館に購入されているものはほとんどがドイツ製なのだそうです。児童館のような教育施設が必要としているおもちゃは「知育玩具」と呼ばれる子どもの成長を促すものです。知育玩具として機能する一定レベルの性能がある、と教育機関から認められているものは日本製のものでそれほど多くなく、かつ国産材を使ったものは輸入材を使ったものよりも割高になる。結果、多くの施設がドイツ製のおもちゃを選んでいるのが現実なのだそうです。\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-7782\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/DSC_0177-1024x576.jpg\" alt=\"DSC_0177\" width=\"1024\" height=\"576\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/DSC_0177-1024x576.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/DSC_0177-300x169.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/DSC_0177-768x432.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/DSC_0177-960x540.jpg 960w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp>\u003Cspan style=\"font-size: 10pt;\">森のピタゴラスは製材から組み立てまですべて北海道下川町でつくられています\u003C/span>\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>ただ「北海道の木を使ったおもちゃ」というでは子どもたちの手には届かない。自分たちと同じ場所で育った木に触れる機会もない。北海道の木を活かして、教育機関にも認められる知育玩具が作れたら、どちらにも良い循環を生むことができるし、双方の課題を解決することができて良いのではないか。\u003C/p>\n\u003Cp>そんな想いで「森のピタゴラス」という知育玩具が開発されました。\u003C/p>\n\u003Ch2>森のピタゴラスは、子どもも大人も楽しい\u003C/h2>\n\u003Cp>相談に来られたタイミングでもう試作品は完成していました。\u003C/p>\n\u003Cp>構造はいたってシンプル。碁盤の目状に穴のあいた画板サイズの木の板に、支柱となる木を差し込んで、柱と柱の上に板を乗せるだけ。ビー玉が上手に転がるように橋渡ししてピタゴラ装置を作る。作りがシンプルだから持ち運びができて場所を選ばずどこでも遊べます。\u003C/p>\n\u003Cp>またゲームの難易度も、大人でも結構難しくてうまくビー玉が転がらなかったり、偶然思いがけない動きができたり、ちょうど簡単すぎず難しすぎないところに設定されていました。大人が遊んでも楽しいものは、子どもが遊んでも楽しい、ということなんだそうです。\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-7775\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/02-1024x576.jpg\" alt=\"02\" width=\"1024\" height=\"576\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/02-1024x576.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/02-300x169.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/02-768x432.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/02-960x540.jpg 960w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/02.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp>\u003Cspan style=\"font-size: 10pt;\">開発者の大人二人が失敗してがっかりしている様子に思わず笑ってしまいました\u003C/span>\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>私が試作品を見せてもらって一番気に入ったのはビー玉が転がる音でした。柱に渡す板には、北海道の木材５種類がパーツとして用意されているのですが、木によってビー玉が跳ねたり転がったりした時の音が違うのです。ちょっとした音楽のようでとても素敵でした。\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-7780\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/2018_08_21_087-1024x683.jpg\" alt=\"2018_08_21_087\" width=\"1024\" height=\"683\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/2018_08_21_087-1024x683.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/2018_08_21_087-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/2018_08_21_087-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp>\u003Cspan style=\"font-size: 10pt;\">青と緑のビー玉が可愛い\u003C/span>\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>製品としては完成していて、すでにいくつかの児童館に導入されることが決まっていて、それは知育玩具としても教育機関に認められた段階にまで来ているということでした。あとはこれをどう表現して世に伝えていくか、私が任されたのはそれだけでした。\u003C/p>\n\u003Ch2>作り手と、使い手の想いのバランスをとる\u003C/h2>\n\u003Cp>\u003Cspan data-tt=\"{"paragraphStyle":{"alignment":4,"writingDirection":1},"font":{"name":"","pointSize":18}}\">森のピタゴラスの代表崎川さんは、\u003C/span>\u003Cspan data-tt=\"{"paragraphStyle":{"alignment":4,"writingDirection":1}}\">樹木医といって\u003C/span>\u003Cspan data-tt=\"{"paragraphStyle":{"alignment":4,"writingDirection":1},"font":{"name":"","pointSize":18}}\">木のドクターともいうべき方でした。また、おもちゃ作りに関わっている方々もそれぞれが北海道の木のプロフェッショナル。さらっと書いていますが製造に関わるところでも語るべきストーリーはたくさんありました。\u003C/span>\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-7777\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/ichii_005-1024x683.jpg\" alt=\"ichii_005\" width=\"1024\" height=\"683\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/ichii_005-1024x683.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/ichii_005-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/ichii_005-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp>\u003Cspan style=\"font-size: 10pt;\" data-tt=\"{"paragraphStyle":{"alignment":4,"writingDirection":1},"font":{"name":"","pointSize":18}}\">北海道の森に分け入り、木の個性を見極める崎川さん\u003C/span>\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cspan data-tt=\"{"paragraphStyle":{"alignment":4,"writingDirection":1},"font":{"name":"","pointSize":18}}\">そして関わっている皆さんとても真面目で、ちゃんとしていて、すごく考えている。実はそこに「子どもが遊ぶおもちゃ」を表現するうえでのギャップがありました。子どもたちに実際に試作品で遊んでもらう体験イベントでも、わーーっと力いっぱいはしゃぎまわっている子どもの中に、めちゃくちゃ真面目に森のことを考える静かな崎川さん。（崎川さんは子ども受けのために着ぐるみを着ようか悩んでいるくらいでした。）\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan data-tt=\"{"paragraphStyle":{"alignment":4,"writingDirection":1},"font":{"name":"","pointSize":18}}\">環境や教育に良いから、といって子どもが遊びたくなるわけではありません。道産材が使われていることと、知育に役に立つ性能のどちらも開発の動機にはなっているものの、おもちゃの本質は「遊んで楽しい」ことです。あ、可愛い。あ、きれいな音がきこえる。なんか面白そう。そのようなおもちゃに触れるきっかけを、まず子どもたちにつかんでもらうことが大事なんじゃないか？\u003C/span>\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-7781\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/2018_08_21_097-1024x683.jpg\" alt=\"2018_08_21_097\" width=\"1024\" height=\"683\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/2018_08_21_097-1024x683.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/2018_08_21_097-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/2018_08_21_097-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp>\u003Cspan style=\"font-size: 10pt;\">やってみたらみんな夢中に、成功したら大歓声\u003C/span>\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cspan data-tt=\"{"paragraphStyle":{"alignment":4,"writingDirection":1},"font":{"name":"","pointSize":18}}\">私たちは、おもちゃの開発背景のストーリーを見せるよりおもちゃとしての楽しさをまず感じてもらう方が優先だと考え、ロゴやウェブサイトといったビジュアル表現の方向性をつかんでいきました。\u003C/span>\u003C/p>\n\u003Ch2>台北と札幌での初の共同プロジェクト\u003C/h2>\n\u003Cp> \u003C/p>\n\u003Cp class=\"p1\">タイミングとしてちょうど\u003Cspan class=\"s1\">Gear8\u003C/span>の台湾法人が立ち上がって間もない頃で、札幌と一緒に進める初プロジェクトとして台北の\u003Cspan class=\"s1\">YUZU\u003C/span>にデザイナーとして参加してもらうことになりました。彼は３歳の息子がいるパパなので、子どもが喜ぶものをデザインするのに最適でした。また森のピタゴラスのおもちゃ自体も木の質感を活かしたとても素朴なデザインで、昔からあるものを大事にしたり、どこか優しさを感じさせるものが多い台湾のデザインセンスと、とてもマッチしていると思っていました。\u003C/p>\n\u003Cp class=\"p1\">ロゴマークのデザイン、日本語のタイプロゴなど、ほとんど感覚のミスマッチもなく進んでいきました。ただのおもちゃじゃなくて知育玩具なのでどこか知的な要素も入れつつ、でも優等生ぶったかっこいいものではなく楽しく可愛いものにしよう、とか、木のおもちゃのどこかに焼印に使ってもらえると可愛いよね、とか、ウェブだとピタゴラ装置みたいに動くと面白いんじゃない、とか、アイデアを出し合いました。\u003C/p>\n\u003Cp class=\"p1\">\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-7783\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/-2019-07-24-21.43.24-e1563972586224-1024x713.png\" alt=\"スクリーンショット 2019-07-24 21.43.24\" width=\"1024\" height=\"713\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/-2019-07-24-21.43.24-e1563972586224-1024x713.png 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/-2019-07-24-21.43.24-e1563972586224-300x209.png 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/-2019-07-24-21.43.24-e1563972586224-768x535.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp class=\"p1\">\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-8911 size-full\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/1fb7cb542fbe19adcf2a6426035d9467.png\" alt=\"\" width=\"790\" height=\"515\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/1fb7cb542fbe19adcf2a6426035d9467.png 790w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/1fb7cb542fbe19adcf2a6426035d9467-300x196.png 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/1fb7cb542fbe19adcf2a6426035d9467-768x501.png 768w\" sizes=\"(max-width: 790px) 100vw, 790px\" />\u003C/p>\n\u003Cp class=\"p1\">\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-8912 size-full\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/e3fad5b31cfe24c26e0e4ebb2f07d346.png\" alt=\"\" width=\"1024\" height=\"657\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/e3fad5b31cfe24c26e0e4ebb2f07d346.png 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/e3fad5b31cfe24c26e0e4ebb2f07d346-300x192.png 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/e3fad5b31cfe24c26e0e4ebb2f07d346-768x493.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-7784\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/-2019-07-24-21.45.22-e1563972636105-1024x695.png\" alt=\"スクリーンショット 2019-07-24 21.45.22\" width=\"1024\" height=\"695\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/-2019-07-24-21.45.22-e1563972636105-1024x695.png 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/-2019-07-24-21.45.22-e1563972636105-300x204.png 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/-2019-07-24-21.45.22-e1563972636105-768x521.png 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/-2019-07-24-21.45.22-e1563972636105.png 1738w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Ch2 class=\"p1\">ピタゴラスの動きをウェブサイトで表現\u003C/h2>\n\u003Cp> \u003C/p>\n\u003Cdiv style=\"width: 1396px;\" class=\"wp-video\">\u003C!--[if lt IE 9]>\u003Cscript>document.createElement('video');\u003C/script>\u003C![endif]-->\n\u003Cvideo class=\"wp-video-shortcode\" id=\"video-7406-1\" width=\"1396\" height=\"742\" preload=\"metadata\" controls=\"controls\">\u003Csource type=\"video/mp4\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/4a21ce40bb37ac6463c60f1111456539.mp4?_=1\" />\u003Ca href=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/4a21ce40bb37ac6463c60f1111456539.mp4\">https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/4a21ce40bb37ac6463c60f1111456539.mp4\u003C/a>\u003C/video>\u003C/div>\n\u003Cp> \u003C/p>\n\u003Cp>ウェブサイトにはビー玉が転がったり、板が跳ねたりする遊んでいる状況をイメージしたアニメーションをたくさん取り入れました。\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cdiv style=\"width: 1146px;\" class=\"wp-video\">\u003Cvideo class=\"wp-video-shortcode\" id=\"video-7406-2\" width=\"1146\" height=\"732\" preload=\"metadata\" controls=\"controls\">\u003Csource type=\"video/mp4\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/31c34fcc4d5abe099ce2488fd1648061.mp4?_=2\" />\u003Ca href=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/31c34fcc4d5abe099ce2488fd1648061.mp4\">https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/31c34fcc4d5abe099ce2488fd1648061.mp4\u003C/a>\u003C/video>\u003C/div>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cspan style=\"font-size: 10pt;\">ピタゴラ装置まではいきませんでしたが、木とビー玉が集まってできるロゴのアニメーションがさりげなくてお気に入りです\u003C/span>\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>私たちのアイデアに対して森のピタゴラスの皆さんが積極的に動画撮影に挑戦してくださり、スマホ撮影の動画が入ることでむしろプロっぽくない手作り感が出ていい味になりました。もちろんこれらの動画はすべてInstagram、FacebookといったSNSでも紹介用ムービーとして配信されています。また、オンライン販売で個人でも購入してもらえるようにしました。\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-7803\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/sns-1024x733.jpg\" alt=\"sns\" width=\"1024\" height=\"733\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/sns-1024x733.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/sns-300x215.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/sns-768x550.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/sns.jpg 1830w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Ch2>じわじわと広がる森のピタゴラス\u003C/h2>\n\u003Cp> \u003C/p>\n\u003Cp class=\"p1\">コンセプトがしっかりしていて、製品自体も仕上がっている。あとは人に見てもらう時のツールをデザインをするだけ、というだいぶ楽しいお仕事でした。おかげさまでいろんなところで好評いただいているとのことです。\u003C/p>\n\u003Cp class=\"p1\">たくさん売ることが一番の目的ではない、たくさんの子どもたちに使ってもらうことが大事、ということでレンタルも行われています。ちょっとしたアウトドアイベントでも重宝されたり、北海道内の導入施設も着々と増えていっているということです。\u003C/p>\n\u003Cp class=\"p1\">\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-7778\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/2018_08_21_076-1024x683.jpg\" alt=\"2018_08_21_076\" width=\"1024\" height=\"683\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/2018_08_21_076-1024x683.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/2018_08_21_076-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/12/2018_08_21_076-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp 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Salon Groenのウェブサイトリニューアルを担当いたしました。都心から少し離れたエリアにあるヘアサロンらしく、ゆったりとしたデザインで、質の高い内装とスタッフの施術風景を表現しています。1ページの縦に長いウェブサイトにリッチなモーションを付けて下にフリックしやすく工夫しました。またGroenの外観イラストをSVGマスクで描画したり、フッターの背景に動画を使用する等のチャレンジをしています。オーナー様含めGroenスタッフのみなさまに、たくさんご協力頂いてできたブランディングサイトです。\u003C/p>\n",6068,[5,3440],133,[1541],[124],[46,227,3444],27,{"client_info":3446,"credit":3447,"url":2929,"related":1550,"screenshot_list":3448,"is_story":32,"story_h":3451,"story_thumb":1550,"story":3452,"slider":7,"member_list":3453},{"client_name":2917,"introduction":7},"企画・設計　/　ディレクション　/　デザイン　/　マークアップ　/　CMS　/　イラスト　/　コピー・ライティング　/　撮影　/　動画",[3449,3450],6069,6074,"流されない時間と上質な空間を表現する","\u003Cimg class=\"aligncenter size-full wp-image-6421\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/DSC9207.jpg\" alt=\"\" width=\"2953\" height=\"1969\" />\r\n\u003Ch2>ブランドを深く理解する為の時間。\u003C/h2>\r\n\u003Cimg class=\"aligncenter size-full wp-image-6423\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/DSC9196.jpg\" alt=\"_DSC9196\" width=\"2953\" height=\"1969\" />札幌市中央区にサロンを構えるGroen（グルーン）さんから本格的にウェブサイトリニューアルのご依頼をいただいたのは、リリースのちょうど半年前でした。サロンのコンセプトや店内の見せ方を含めウェブサイトを通してブランディングしたいというお話を伺い、まずはウェブサイトに期待することや想定する閲覧者、どういう想いで5年間サロンを運営されていたのかを共有するワークショップを行ったのです。\r\n\r\n想いやコンセプトを言語化する為には、設立までの経緯や、いままでとこれからのお客様を考える必要があります。またお客様の悩みを解決するための提案方法や、その悩みを個性として好きになってもらう為のアプローチなど、サロンとしてお客様とどうお付き合いしているかを知ることで、ズレがなくて長く愛されるコンセプトが完成すると考えています。\r\n\r\nなので今回もワークショップには時間を割きました。オーナーが何気なく何度も発している言葉を逃さず、ウェブサイトで表現できる文章に作り上げていく過程があるから、その特長を深く理解し表現することができます。\r\n\u003Ch2>体験することで言葉を見つける。\u003C/h2>\r\n\u003Cimg class=\"aligncenter size-full wp-image-6429\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/002-2.jpg\" alt=\"002\" width=\"1162\" height=\"675\" />わたしたちにはお客様に提供できる8個の価値というものがあります。その2つめに掲げているのが「お客様のことを徹底的に調べます。」です。お客様の商品やサービスは可能な限り体験し、理解を深めてウェブサイトの企画やデザインに活かします。\r\n\r\n今回も同様に、カットをはじめ様々なサービスを体験しました。サロン内は、日々の忙しい日常から少しだけ解放される心地よい時間であること、スマホから距離をおける数少ないシチュエーションであることなどを改めて理解しました。\r\n\r\nこれらの体験を踏まえて、コンセプトは「流されない、時間を。」としました。日々の忙しさに流されがちな毎日の中でも、自分だけの流されない時間としてGroenを利用してほしいという想いを込めています。\r\n\r\nウェブサイトのメインビジュアルで表現するキャッチコピーには、翌日の朝を少し楽しみにしてもらえるようなサービスを提供しますという意味で「Good morning , A brand new me.」を掲げ、新しい自分と朝を迎えるワクワク感を表現しました。\r\n\r\n「髪の悩みはその人の個性と思ってます。」これはオーナー様にお話を伺った時の印象的なフレーズです。自分にとってはコンプレックスでもそれを個性として引き立たせることで、誰かから褒められ自信になるということです。これらの考え方もIdentityというコンテンツの見出しとして採用することを決めました。\r\n\r\nこうした体験や対話を繰り返し、ウェブサイトで表現するべき言葉を少しずつ見つけ、磨き上げていきます。\r\n\u003Ch2>サロン内の空気感を切り取る。\u003C/h2>\r\n\u003Cimg class=\"aligncenter size-full wp-image-6431\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/IMG_9343-e1540285305632.jpg\" alt=\"IMG_9343\" width=\"4032\" height=\"3024\" />\r\nウェブサイトをデザインしていく上での重要な要素として、写真や映像の存在は欠かせません。前述した言葉と組み合わせて表現することで、ブランドの魅力をより一層引き立たせます。今回の撮影は営業の合間を縫いながら店舗の外観・内観・スタッフ・映像と盛りだくさん。上手に香盤表を組み、お客様の邪魔にならないように撮影を進めていく難しさがありました。\r\n\r\n撮影のポイントとしてカメラマンさんと念入りに打ち合わせしたのは「空気感」でした。店内の広さや動線など、サロンとしてのスペックを伝える写真ではなく、そこに自分がいてスタイリストとどんな話をしているのかをリアルに想像できる空間を切り取る、スタイリストの皆さんが鏡ごしにお客様と向き合っている一瞬を捉える。これらを意識して撮影に臨みました。\r\n\r\n朝から日没まで続いた撮影はオーナー様もわたしたちも満足のいく仕上がりになりました、まさに共同作業。受発注の関係を超えたプロジェクトに欠かせないのは、なによりも目指すべき仕上がりのイメージを共有できているかどうかだと思っています。お互いのアイデアにブレがなく現場でブラッシュアップしていくことができました。\r\n\r\n加えて外観をより記憶に残る形で表現したいため、今回は線画のイラストも作成しました。店舗の入口左右にシンメトリに配置された印象的な街路樹も含めて、描きこみ過ぎないスケッチとしてウェブサイトのマップ付近に配置することで初めて来店する方にも覚えてもらいやすいレイアウトとしました。\r\n\u003Ch2>手描き要素で温度感をつくる。\u003C/h2>\r\n\u003Cimg class=\"aligncenter size-full wp-image-6170\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/09/003.jpg\" alt=\"003\" width=\"3252\" height=\"2168\" />今回はデザインレイアウトの段階からフロントエンドエンジニアとミーティングを重ね、店舗のイメージを伝えながら動きのイメージを共有していきました。特に縦に長いページはユーザに興味を持ってスクロール又はフリックしてもらえるかが、そのブランドを知ってもらう為のポイントとなるので、アニメーションは大切な要素となります。\r\n\r\nどこで手を止めてもらうか、ファーストビューに滞在する数秒で何を見せるかなどを考えながらデザインとアニメーションのバランスを取っていく作業は、緻密な作業ですがより質の高いウェブサイトに仕上げる為に欠かせません。デザインの知識があり、信頼できるフロントエンドエンジニアの存在が、細部をブラッシュアップする為の時間を作ってくれます。\r\n\r\n縦に長いページは最下部での滞在時間が長いことも考慮し、マップ付近に配置した手描きのイラストはスケッチしていく様子をSVGマスクで表現したり、通常はメインビジュアルに入れることの多い動画をフッターに配置する等、アイキャッチの要素を下部に盛り込みました。\r\n\u003Ch2>お客様も自慢できるブランドサイトに。\u003C/h2>\r\n\u003Cimg class=\"aligncenter size-full wp-image-6434\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/IMG_2551.jpg\" alt=\"IMG_2551\" width=\"4032\" height=\"3024\" />\r\n\r\n広告媒体にはお金をかけず、長く足を運んでくれるお客様に還元したい。そのために働いている自分たちとお客様が自慢できるブランディングサイトをつくりたいというオーナーさまの想いで始まったリニューアルプロジェクトは無事に完了しました。\r\n\r\n5周年パーティのタイミングでお披露目することはかないませんでしたが、これから長く使っていただけるウェブサイトとして少しずつ手を加えながら一緒に育てていきたいと思っています。\r\n\r\n素敵なサロンなので皆さん是非一度足を運んでください！\r\nありがとうございました。\r\n\r\n\u003Cimg class=\"aligncenter size-full wp-image-6439\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/003.jpg\" alt=\"003\" width=\"1162\" height=\"675\" />\r\n\u003Ch2>ご担当者様からの声\u003C/h2>\r\n\u003Ch3>ウェブサイトから伝わる僕たちの想い。\u003C/h3>\r\nオープン時にウェブサイトを立ち上げて5年が経過していました。自分やスタッフ、店の雰囲気や、やりたい事、伝えたい事が当時作ったウェブサイトとは変化し始め、5年目を期に思い切ったウェブサイトの変更を考えました。\r\n\r\n当初の考えでは、美容室はお客様にお店に来ていただいてからお店の事や、私達の想いを伝える事が一番だと思い、ウェブサイトはシンプルにしてネット予約が出来れば良いかな位の考えでした。ただ時が経つにつれ ウェブサイトだけ過去に取り残された様な気持ちになり、リニューアルを考え始めました。\r\n\r\n以前からお知り合いだっだGear8代表の水野さんに相談したところ、恥ずかしいくらいお店のことやスタッフのこと、自分達の想い、売上、客数、単価、目指すお店の形など、さまざまな事を聞いてくださり本気で僕たちのお店の入口となるウェブサイトを作ってくれるんだと思いました。ここまで本気になって同じ気持ちで制作して同じ目線で考えて頂けて光栄です。撮影も一日中サロンにいてもらい僕たちの仕事を間近で見て感じながら進行してくださったので、ウェブサイトから僕たちの仕事風景が伝わると思います。\r\n\r\nウェブサイトをリニューアルして数ヶ月経ちますが 来店されるお客様に本当にかっこいいウェブサイトだね、Groenの事を良く分かってる人に作ってもらったんだねと毎日のように嬉しいお言葉を頂いてます。思い切って水野さんに相談して良かったと思います。\r\n\r\n自分が想像してた以上の仕上がりですし、制作期間中にチョイチョイあるサプライズ的な事にも毎回感動させられました！ありがとうございます！！今後も自分達の歴史とウェブサイトの歴史の変化が楽しみです！！",[46,1052,3454],2214,{"id":3456,"slug":3457,"title":3458,"thumbnail":3459},6784,"kinotoya-nougakkopremium","KINOTOYA 札幌農学校Premium","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/11/premium1.jpg",{"id":2907,"slug":2914,"title":2917,"thumbnail":3317},[3462,3463],{"id":46,"slug":52,"name":51,"icon":53},{"id":1052,"slug":1058,"name":1057,"icon":1059},[3465,3466],{"slug":10,"name":9},{"slug":40,"name":3467},"ブランディング",[3469],{"slug":1576,"name":1577},[3471],{"slug":2952,"name":2953},{"year":2047,"month":2955,"day":3473},"20",[3475,3477],{"src":3476},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/09/groen_sub00.jpg",{"src":3478},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/09/groen_sub03.jpg",[],"\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-6421\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/DSC9207.jpg\" alt=\"\" width=\"2953\" height=\"1969\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/DSC9207.jpg 2953w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/DSC9207-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/DSC9207-768x512.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/DSC9207-1024x683.jpg 1024w\" sizes=\"(max-width: 2953px) 100vw, 2953px\" />\u003C/p>\n\u003Ch2>ブランドを深く理解する為の時間。\u003C/h2>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-6423\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/DSC9196.jpg\" alt=\"_DSC9196\" width=\"2953\" height=\"1969\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/DSC9196.jpg 2953w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/DSC9196-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/DSC9196-768x512.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/DSC9196-1024x683.jpg 1024w\" sizes=\"(max-width: 2953px) 100vw, 2953px\" />札幌市中央区にサロンを構えるGroen（グルーン）さんから本格的にウェブサイトリニューアルのご依頼をいただいたのは、リリースのちょうど半年前でした。サロンのコンセプトや店内の見せ方を含めウェブサイトを通してブランディングしたいというお話を伺い、まずはウェブサイトに期待することや想定する閲覧者、どういう想いで5年間サロンを運営されていたのかを共有するワークショップを行ったのです。\u003C/p>\n\u003Cp>想いやコンセプトを言語化する為には、設立までの経緯や、いままでとこれからのお客様を考える必要があります。またお客様の悩みを解決するための提案方法や、その悩みを個性として好きになってもらう為のアプローチなど、サロンとしてお客様とどうお付き合いしているかを知ることで、ズレがなくて長く愛されるコンセプトが完成すると考えています。\u003C/p>\n\u003Cp>なので今回もワークショップには時間を割きました。オーナーが何気なく何度も発している言葉を逃さず、ウェブサイトで表現できる文章に作り上げていく過程があるから、その特長を深く理解し表現することができます。\u003C/p>\n\u003Ch2>体験することで言葉を見つける。\u003C/h2>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-6429\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/002-2.jpg\" alt=\"002\" width=\"1162\" height=\"675\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/002-2.jpg 1162w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/002-2-300x174.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/002-2-768x446.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/002-2-1024x595.jpg 1024w\" sizes=\"(max-width: 1162px) 100vw, 1162px\" />わたしたちにはお客様に提供できる8個の価値というものがあります。その2つめに掲げているのが「お客様のことを徹底的に調べます。」です。お客様の商品やサービスは可能な限り体験し、理解を深めてウェブサイトの企画やデザインに活かします。\u003C/p>\n\u003Cp>今回も同様に、カットをはじめ様々なサービスを体験しました。サロン内は、日々の忙しい日常から少しだけ解放される心地よい時間であること、スマホから距離をおける数少ないシチュエーションであることなどを改めて理解しました。\u003C/p>\n\u003Cp>これらの体験を踏まえて、コンセプトは「流されない、時間を。」としました。日々の忙しさに流されがちな毎日の中でも、自分だけの流されない時間としてGroenを利用してほしいという想いを込めています。\u003C/p>\n\u003Cp>ウェブサイトのメインビジュアルで表現するキャッチコピーには、翌日の朝を少し楽しみにしてもらえるようなサービスを提供しますという意味で「Good morning , A brand new me.」を掲げ、新しい自分と朝を迎えるワクワク感を表現しました。\u003C/p>\n\u003Cp>「髪の悩みはその人の個性と思ってます。」これはオーナー様にお話を伺った時の印象的なフレーズです。自分にとってはコンプレックスでもそれを個性として引き立たせることで、誰かから褒められ自信になるということです。これらの考え方もIdentityというコンテンツの見出しとして採用することを決めました。\u003C/p>\n\u003Cp>こうした体験や対話を繰り返し、ウェブサイトで表現するべき言葉を少しずつ見つけ、磨き上げていきます。\u003C/p>\n\u003Ch2>サロン内の空気感を切り取る。\u003C/h2>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-6431\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/IMG_9343-e1540285305632.jpg\" alt=\"IMG_9343\" width=\"4032\" height=\"3024\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/IMG_9343-e1540285305632.jpg 4032w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/IMG_9343-e1540285305632-300x225.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/IMG_9343-e1540285305632-768x576.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/IMG_9343-e1540285305632-1024x768.jpg 1024w\" sizes=\"(max-width: 4032px) 100vw, 4032px\" />\u003Cbr />\nウェブサイトをデザインしていく上での重要な要素として、写真や映像の存在は欠かせません。前述した言葉と組み合わせて表現することで、ブランドの魅力をより一層引き立たせます。今回の撮影は営業の合間を縫いながら店舗の外観・内観・スタッフ・映像と盛りだくさん。上手に香盤表を組み、お客様の邪魔にならないように撮影を進めていく難しさがありました。\u003C/p>\n\u003Cp>撮影のポイントとしてカメラマンさんと念入りに打ち合わせしたのは「空気感」でした。店内の広さや動線など、サロンとしてのスペックを伝える写真ではなく、そこに自分がいてスタイリストとどんな話をしているのかをリアルに想像できる空間を切り取る、スタイリストの皆さんが鏡ごしにお客様と向き合っている一瞬を捉える。これらを意識して撮影に臨みました。\u003C/p>\n\u003Cp>朝から日没まで続いた撮影はオーナー様もわたしたちも満足のいく仕上がりになりました、まさに共同作業。受発注の関係を超えたプロジェクトに欠かせないのは、なによりも目指すべき仕上がりのイメージを共有できているかどうかだと思っています。お互いのアイデアにブレがなく現場でブラッシュアップしていくことができました。\u003C/p>\n\u003Cp>加えて外観をより記憶に残る形で表現したいため、今回は線画のイラストも作成しました。店舗の入口左右にシンメトリに配置された印象的な街路樹も含めて、描きこみ過ぎないスケッチとしてウェブサイトのマップ付近に配置することで初めて来店する方にも覚えてもらいやすいレイアウトとしました。\u003C/p>\n\u003Ch2>手描き要素で温度感をつくる。\u003C/h2>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-6170\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/09/003.jpg\" alt=\"003\" width=\"3252\" height=\"2168\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/09/003.jpg 3252w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/09/003-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/09/003-768x512.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/09/003-1024x683.jpg 1024w\" sizes=\"(max-width: 3252px) 100vw, 3252px\" />今回はデザインレイアウトの段階からフロントエンドエンジニアとミーティングを重ね、店舗のイメージを伝えながら動きのイメージを共有していきました。特に縦に長いページはユーザに興味を持ってスクロール又はフリックしてもらえるかが、そのブランドを知ってもらう為のポイントとなるので、アニメーションは大切な要素となります。\u003C/p>\n\u003Cp>どこで手を止めてもらうか、ファーストビューに滞在する数秒で何を見せるかなどを考えながらデザインとアニメーションのバランスを取っていく作業は、緻密な作業ですがより質の高いウェブサイトに仕上げる為に欠かせません。デザインの知識があり、信頼できるフロントエンドエンジニアの存在が、細部をブラッシュアップする為の時間を作ってくれます。\u003C/p>\n\u003Cp>縦に長いページは最下部での滞在時間が長いことも考慮し、マップ付近に配置した手描きのイラストはスケッチしていく様子をSVGマスクで表現したり、通常はメインビジュアルに入れることの多い動画をフッターに配置する等、アイキャッチの要素を下部に盛り込みました。\u003C/p>\n\u003Ch2>お客様も自慢できるブランドサイトに。\u003C/h2>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-6434\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/IMG_2551.jpg\" alt=\"IMG_2551\" width=\"4032\" height=\"3024\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/IMG_2551.jpg 4032w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/IMG_2551-300x225.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/IMG_2551-768x576.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/IMG_2551-1024x768.jpg 1024w\" sizes=\"(max-width: 4032px) 100vw, 4032px\" />\u003C/p>\n\u003Cp>広告媒体にはお金をかけず、長く足を運んでくれるお客様に還元したい。そのために働いている自分たちとお客様が自慢できるブランディングサイトをつくりたいというオーナーさまの想いで始まったリニューアルプロジェクトは無事に完了しました。\u003C/p>\n\u003Cp>5周年パーティのタイミングでお披露目することはかないませんでしたが、これから長く使っていただけるウェブサイトとして少しずつ手を加えながら一緒に育てていきたいと思っています。\u003C/p>\n\u003Cp>素敵なサロンなので皆さん是非一度足を運んでください！\u003Cbr />\nありがとうございました。\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-6439\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/003.jpg\" alt=\"003\" width=\"1162\" height=\"675\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/003.jpg 1162w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/003-300x174.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/003-768x446.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/10/003-1024x595.jpg 1024w\" sizes=\"(max-width: 1162px) 100vw, 1162px\" />\u003C/p>\n\u003Ch2>ご担当者様からの声\u003C/h2>\n\u003Ch3>ウェブサイトから伝わる僕たちの想い。\u003C/h3>\n\u003Cp>オープン時にウェブサイトを立ち上げて5年が経過していました。自分やスタッフ、店の雰囲気や、やりたい事、伝えたい事が当時作ったウェブサイトとは変化し始め、5年目を期に思い切ったウェブサイトの変更を考えました。\u003C/p>\n\u003Cp>当初の考えでは、美容室はお客様にお店に来ていただいてからお店の事や、私達の想いを伝える事が一番だと思い、ウェブサイトはシンプルにしてネット予約が出来れば良いかな位の考えでした。ただ時が経つにつれ ウェブサイトだけ過去に取り残された様な気持ちになり、リニューアルを考え始めました。\u003C/p>\n\u003Cp>以前からお知り合いだっだGear8代表の水野さんに相談したところ、恥ずかしいくらいお店のことやスタッフのこと、自分達の想い、売上、客数、単価、目指すお店の形など、さまざまな事を聞いてくださり本気で僕たちのお店の入口となるウェブサイトを作ってくれるんだと思いました。ここまで本気になって同じ気持ちで制作して同じ目線で考えて頂けて光栄です。撮影も一日中サロンにいてもらい僕たちの仕事を間近で見て感じながら進行してくださったので、ウェブサイトから僕たちの仕事風景が伝わると思います。\u003C/p>\n\u003Cp>ウェブサイトをリニューアルして数ヶ月経ちますが 来店されるお客様に本当にかっこいいウェブサイトだね、Groenの事を良く分かってる人に作ってもらったんだねと毎日のように嬉しいお言葉を頂いてます。思い切って水野さんに相談して良かったと思います。\u003C/p>\n\u003Cp>自分が想像してた以上の仕上がりですし、制作期間中にチョイチョイあるサプライズ的な事にも毎回感動させられました！ありがとうございます！！今後も自分達の歴史とウェブサイトの歴史の変化が楽しみです！！\u003C/p>\n","2018年8月にオープン5周年を迎えた、札幌市中央区にあるHair Salon Groenのウェブサイトリニューアルを担当いたしました。都心から少し離れたエリアにあるヘアサロンらしく、ゆったりとしたデ…",{"self":3483,"collection":3486,"about":3488,"author":3490,"version-history":3492,"predecessor-version":3495,"acf:post":3499,"acf:attachment":3504,"wp:featuredmedia":3509,"wp:attachment":3512,"wp:term":3515,"curies":3524},[3484],{"href":3485},"https://cms.gggggggg.jp/wp-json/wp/v2/works/6067",[3487],{"href":1600},[3489],{"href":1603},[3491],{"embeddable":32,"href":121},[3493],{"count":1360,"href":3494},"https://cms.gggggggg.jp/wp-json/wp/v2/works/6067/revisions",[3496],{"id":3497,"href":3498},15132,"https://cms.gggggggg.jp/wp-json/wp/v2/works/6067/revisions/15132",[3500,3502,3503],{"embeddable":32,"href":3501},"https://cms.gggggggg.jp/wp-json/wp/v2/member/2214",{"embeddable":32,"href":1083},{"embeddable":32,"href":79},[3505,3507],{"embeddable":32,"href":3506},"https://cms.gggggggg.jp/wp-json/wp/v2/media/6074",{"embeddable":32,"href":3508},"https://cms.gggggggg.jp/wp-json/wp/v2/media/6069",[3510],{"embeddable":32,"href":3511},"https://cms.gggggggg.jp/wp-json/wp/v2/media/6068",[3513],{"href":3514},"https://cms.gggggggg.jp/wp-json/wp/v2/media?parent=6067",[3516,3518,3520,3522],{"taxonomy":11,"embeddable":32,"href":3517},"https://cms.gggggggg.jp/wp-json/wp/v2/works_tag?post=6067",{"taxonomy":1630,"embeddable":32,"href":3519},"https://cms.gggggggg.jp/wp-json/wp/v2/works_lang?post=6067",{"taxonomy":1633,"embeddable":32,"href":3521},"https://cms.gggggggg.jp/wp-json/wp/v2/works_job?post=6067",{"taxonomy":1636,"embeddable":32,"href":3523},"https://cms.gggggggg.jp/wp-json/wp/v2/works_color?post=6067",[3525],{"name":30,"href":31,"templated":32},{"author":3527,"acf:post":3536,"acf:attachment":3587,"wp:featuredmedia":3718,"wp:term":3783},[3528],{"id":92,"name":1643,"url":7,"description":7,"link":1644,"slug":1643,"avatar_urls":3529,"acf":3530,"_links":3531},{"24":1646,"48":1647,"96":1648},[],{"self":3532,"collection":3534},[3533],{"href":121},[3535],{"href":1655},[3537,3539,3563],{"code":463,"message":464,"data":3538},{"status":466},{"id":1052,"date":1178,"slug":1058,"type":89,"link":1179,"title":3540,"author":92,"featured_media":1181,"member_rest_animal_icon":1059,"member_rest_animal_fore":1182,"member_rest_animal_back":1183,"acf":3541,"_links":3544},{"rendered":1057},{"position":1099,"img_thumb":1185,"img_fore":1186,"img_back":1187,"icon_animal":1188,"animal_name":1189,"color_name":1190,"color_rgb":1191,"recommend":3542,"radio":3543,"hidden":109},{"recommend_h":106,"recommend_txt":1193},{"radio_h":7,"radio_desc":7,"radio_url":7},{"self":3545,"collection":3547,"about":3549,"author":3551,"version-history":3553,"predecessor-version":3555,"wp:featuredmedia":3557,"wp:attachment":3559,"curies":3561},[3546],{"href":1083},[3548],{"href":115},[3550],{"href":118},[3552],{"embeddable":32,"href":121},[3554],{"count":1206,"href":1207},[3556],{"id":1210,"href":1211},[3558],{"embeddable":32,"href":1214},[3560],{"href":1217},[3562],{"name":30,"href":31,"templated":32},{"id":46,"date":183,"slug":52,"type":89,"link":184,"title":3564,"author":92,"featured_media":186,"member_rest_animal_icon":53,"member_rest_animal_fore":187,"member_rest_animal_back":188,"acf":3565,"_links":3568},{"rendered":51},{"position":190,"img_thumb":191,"img_fore":192,"img_back":193,"icon_animal":194,"animal_name":195,"color_name":196,"color_rgb":197,"recommend":3566,"radio":3567,"hidden":109},{"recommend_h":106,"recommend_txt":7},{"radio_h":7,"radio_desc":7,"radio_url":7},{"self":3569,"collection":3571,"about":3573,"author":3575,"version-history":3577,"predecessor-version":3579,"wp:featuredmedia":3581,"wp:attachment":3583,"curies":3585},[3570],{"href":79},[3572],{"href":115},[3574],{"href":118},[3576],{"embeddable":32,"href":121},[3578],{"count":211,"href":212},[3580],{"id":215,"href":216},[3582],{"embeddable":32,"href":219},[3584],{"href":222},[3586],{"name":30,"href":31,"templated":32},[3588,3656],{"id":3450,"date":3589,"slug":3590,"type":1685,"link":3591,"title":3592,"author":92,"acf":3593,"caption":3594,"alt_text":7,"media_type":1691,"mime_type":1692,"media_details":3595,"source_url":3478,"_links":3644},"2018-09-13T13:27:18","groen_sub03","https://cms.gggggggg.jp/works/groen/groen_sub03/",{"rendered":3590},[],{"rendered":7},{"width":3596,"height":3597,"file":3598,"sizes":3599,"image_meta":3642},1647,3741,"2018/09/groen_sub03.jpg",{"thumbnail":3600,"medium":3603,"medium_large":3607,"large":3611,"works-logo":3615,"adjacent-thumb":3619,"case_study-thumb":3622,"366x210":3625,"960x540":3628,"1120x720":3631,"1180x680":3634,"1680x600":3637,"full":3640},{"file":3601,"width":1700,"height":1700,"mime_type":1692,"source_url":3602},"groen_sub03-150x150.jpg","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/09/groen_sub03-150x150.jpg",{"file":3604,"width":3605,"height":1705,"mime_type":1692,"source_url":3606},"groen_sub03-132x300.jpg",132,"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/09/groen_sub03-132x300.jpg",{"file":3608,"width"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