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鬼原雄太","https://www.ecomott.co.jp/",[2348,2349],22213,22212,"未来の常識を、どう伝えるか。エコモットのリブランディング",22339,"札幌を拠点に、IoT・AIソリューションを展開するエコモット様のコーポレートサイト・採用サイトリニューアルを担当しました。今回のプロジェクトは、単なるデザイン刷新ではなく、事業やサービスを整理し、企業としての価値をあらためて見つめ直すリブランディングでもありました。\r\n\r\nIoTの社会実装に長く取り組み、ハードウェアからクラウド、高度なAI開発まで一気通貫で手がけるエコモット様。一方で、事業の広がりとともに、その強みや目指す未来を既存のサイトでは十分に伝えきれなくなっていました。\r\n私たちは対話を重ねながら、エコモット様がどのような社会課題に向き合い、どんな価値を提供しているのかを、言葉と構造の両面から整理していきました。\r\n\r\n \r\n\u003Ch2>言葉と実態のずれを見つめ直す\u003C/h2>\r\nプロジェクトの中で見えてきたのは、「今の言葉では、自分たちの現在地を表しきれない」という違和感でした。社会ではGXなどのキーワードが広がる一方で、現場ではすでにAIや自動制御といった技術実装が進んでいる。エコモット様が向き合っていたのは、より具体的で、地域や産業の現場に根ざした課題でした。\r\n\r\n私たちは、「グリーン」「エコ」といった抽象的な表現を並べるのではなく、北海道の一次産業やインフラが抱える課題に対し、IoTやAIでどう応えているのかを丁寧に整理。エコモット様らしい価値が伝わる言葉へと置き換えていきました。\r\n\r\n\u003Cimg class=\"wp-image-22326 size-full aligncenter\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/03/23103711/ecomott2-2.jpg\" alt=\"\" width=\"100%\" /> \u003Cspan style=\"font-size: 10pt;\">ホワイトボードに書き足されていく「エコモットの強み」\u003C/span>\r\n\r\n \r\n\u003Ch2>多角的な事業を、伝わる構造へ\u003C/h2>\r\nエコモット様の強みは、デバイス、通信、クラウド、AIまでを一貫して手がけられることです。ただ、その技術領域の広さゆえに、外からは全体像がつかみにくい面もありました。\r\n\r\nそこで、複数の事業やサービスをあらためて整理しました。サービスやプロダクトが前面に出ていた旧サイトの構造から、それぞれの技術がどの領域で社会課題の解決につながっているのか「ソリュ―ション×技術」の切り口で再構成しました。あわせて、スピード感のある提供力と、個別課題に応える柔軟な開発力、その両方を支える「一気通貫の開発体制」を、事業の説得力をもたせる軸としてまとめています。\r\n\r\n\u003Cimg class=\"wp-image-22327 size-full aligncenter\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/03/23103722/ecomott3.jpg\" alt=\"\" width=\"100%\" />\r\n\u003Cspan style=\"font-size: 10pt;\">サービス中心の説明から、社会課題へのアプローチ方法へと切り口をかえた事業紹介\u003C/span>\r\n\u003Ch2>技術の先にある未来を、視覚で伝える\u003C/h2>\r\n構造を整理したうえで、次に向き合ったのがデザイン表現です。「未来の常識を創る」という言葉を、抽象的な印象にとどめず、社会に実装される技術としてどう見せるかを検討しました。\r\n\r\nデザインでは、テクノロジーらしい先進性を感じさせながらも、冷たくなりすぎないトーンを意識。創業時から大切に、長い年月をかけて大成されてきた「エコ」と「IoT」を象徴するデジタルの大樹をメインビジュアルに据え、データや制御を想起させるグラフィックと、技術が現場で機能しているイメージを組み合わせることで、信頼感と前向きな未来像の両立を目指しました。\r\n\r\n\u003Cimg class=\"wp-image-22328 size-full aligncenter\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/03/23103810/image8.gif\" alt=\"\" width=\"100%\" />\r\n\u003Cspan style=\"font-size: 10pt;\">新しいウェブサイトのメインビジュアルには、デジタルの大樹\u003C/span>\r\n\r\n \r\n\u003Ch2>採用サイトでは、カルチャーの温度感まで伝える\u003C/h2>\r\n採用サイトでは、「どんな人たちが、この技術を形にしているのか」を伝えることを重視しました。つくり込んだ演出よりも、日々の細かな仕事や対話の空気感が伝わることを大切にし、働く姿や現場の風景を丁寧に切り取っています。\r\n\r\nまた、同時期に制作されていた「カルチャーノート」と内容を連動させ、社内の言葉や価値観をサイトにも反映。コーポレートと採用を分けて考えるのではなく、ブランドと組織文化が一貫して伝わる設計を行いました。\r\n\r\n\u003Cimg class=\"wp-image-22329 size-full aligncenter\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/03/23103959/ecomott4.jpg\" alt=\"\" width=\"100%\" />\r\n\u003Cspan style=\"font-size: 10pt;\">撮影用の雑談のはずが、いつの間にか本当の開発会議になりそうなくらい盛り上がる社員のみなさま\u003C/span>\r\n\u003Ch2>ブランドの現在地とこれからを示す土台に\u003C/h2>\r\n今回のリニューアルは、見た目を新しくするためのものではなく、エコモット様がこれからどんな未来をつくっていくのかを、社内外に共有するための土台づくりだったと感じています。対話を重ね、事業を整理し、言葉を見直し、デザインへ落とし込む。そのプロセスを通して、エコモット様らしさがあらためて輪郭をもちました。新しいウェブサイトの活用をここから伴走していきます。\r\n\r\n\u003Cimg class=\"wp-image-22330 size-full aligncenter\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/03/23104024/ecomott5.jpg\" alt=\"\" width=\"100%\" />\r\n\u003Cspan style=\"font-size: 10pt;\">ロケハン兼打ち合わせ、会社が近所だったのでほとんどのミーティングは対面で進めました\u003C/span>\r\n\r\n \r\n\u003Ch4>ご担当者さまからひとこと\u003C/h4>\r\n今回のリニューアルにおける最大のテーマは、弊社の事業領域や強みをあらためて定義し直すことにありました。\r\n\r\nGear8さんとは10年来の仲というのもありますが、今回のプロジェクトにおいても、時には客観的で率直なご意見を、時には緻密な進捗管理を徹底していただいたことで、最後まで安心感を持ってサイト制作を進めることができました。\r\n\r\nこうした伴走があったからこそ、単なるデザインの刷新に留まらず、ブランディングを含めた「会社そのものの再定義」という本質的な作業に徹底して向き合うことができました。\r\n\r\n今後は、エコモットのコアとなる「自社のテクノロジーを社会に実装する」を軸に、事業活動はもちろんのこと、採用やサステナビリティ推進においても一貫性を持った活動をしてまいります。",[48,1052],{"id":2355,"slug":2356,"title":2357,"thumbnail":2358},22171,"fbgm-label","フレッシュボタニカルジン・マイスター 卒業ボトルラベル","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/02/18184949/yuki.jpg",{"id":2360,"slug":2361,"title":2362,"thumbnail":2363},20828,"kitaden-dm","株式会社キタデン DMチラシデザイン","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/10/03180528/1e9ecc437356d284d86b9d422fbd498d-scaled.jpg",[2365,2366],{"id":48,"slug":60,"name":59,"icon":61},{"id":1052,"slug":1058,"name":1057,"icon":1059},[2368,2369,2370],{"slug":10,"name":9},{"slug":1575,"name":1576},{"slug":1581,"name":1582},[2372],{"slug":1585,"name":1586},[2374],{"slug":2375,"name":2376},"digitalmedia","IT・テクノロジー",{"year":1592,"month":2378,"day":2379},"02","28",[2381,2383],{"src":2382},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/03/06131747/B.png",{"src":2384},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/03/06131743/A.png",[],"\u003Cp>札幌を拠点に、IoT・AIソリューションを展開するエコモット様のコーポレートサイト・採用サイトリニューアルを担当しました。今回のプロジェクトは、単なるデザイン刷新ではなく、事業やサービスを整理し、企業としての価値をあらためて見つめ直すリブランディングでもありました。\u003C/p>\n\u003Cp>IoTの社会実装に長く取り組み、ハードウェアからクラウド、高度なAI開発まで一気通貫で手がけるエコモット様。一方で、事業の広がりとともに、その強みや目指す未来を既存のサイトでは十分に伝えきれなくなっていました。\u003Cbr />\n私たちは対話を重ねながら、エコモット様がどのような社会課題に向き合い、どんな価値を提供しているのかを、言葉と構造の両面から整理していきました。\u003C/p>\n\u003Cp> \u003C/p>\n\u003Ch2>言葉と実態のずれを見つめ直す\u003C/h2>\n\u003Cp>プロジェクトの中で見えてきたのは、「今の言葉では、自分たちの現在地を表しきれない」という違和感でした。社会ではGXなどのキーワードが広がる一方で、現場ではすでにAIや自動制御といった技術実装が進んでいる。エコモット様が向き合っていたのは、より具体的で、地域や産業の現場に根ざした課題でした。\u003C/p>\n\u003Cp>私たちは、「グリーン」「エコ」といった抽象的な表現を並べるのではなく、北海道の一次産業やインフラが抱える課題に対し、IoTやAIでどう応えているのかを丁寧に整理。エコモット様らしい価値が伝わる言葉へと置き換えていきました。\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" class=\"wp-image-22326 size-full aligncenter\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/03/23103711/ecomott2-2.jpg\" alt=\"\" width=\"100%\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/03/23103711/ecomott2-2.jpg 1600w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/03/23103711/ecomott2-2-300x129.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/03/23103711/ecomott2-2-1024x442.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/03/23103711/ecomott2-2-768x331.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/03/23103711/ecomott2-2-1536x662.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" /> \u003Cspan style=\"font-size: 10pt;\">ホワイトボードに書き足されていく「エコモットの強み」\u003C/span>\u003C/p>\n\u003Cp> \u003C/p>\n\u003Ch2>多角的な事業を、伝わる構造へ\u003C/h2>\n\u003Cp>エコモット様の強みは、デバイス、通信、クラウド、AIまでを一貫して手がけられることです。ただ、その技術領域の広さゆえに、外からは全体像がつかみにくい面もありました。\u003C/p>\n\u003Cp>そこで、複数の事業やサービスをあらためて整理しました。サービスやプロダクトが前面に出ていた旧サイトの構造から、それぞれの技術がどの領域で社会課題の解決につながっているのか「ソリュ―ション×技術」の切り口で再構成しました。あわせて、スピード感のある提供力と、個別課題に応える柔軟な開発力、その両方を支える「一気通貫の開発体制」を、事業の説得力をもたせる軸としてまとめています。\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" class=\"wp-image-22327 size-full aligncenter\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/03/23103722/ecomott3.jpg\" alt=\"\" width=\"100%\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/03/23103722/ecomott3.jpg 1600w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/03/23103722/ecomott3-300x129.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/03/23103722/ecomott3-1024x442.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/03/23103722/ecomott3-768x331.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/03/23103722/ecomott3-1536x662.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" />\u003Cbr />\n\u003Cspan style=\"font-size: 10pt;\">サービス中心の説明から、社会課題へのアプローチ方法へと切り口をかえた事業紹介\u003C/span>\u003C/p>\n\u003Ch2>技術の先にある未来を、視覚で伝える\u003C/h2>\n\u003Cp>構造を整理したうえで、次に向き合ったのがデザイン表現です。「未来の常識を創る」という言葉を、抽象的な印象にとどめず、社会に実装される技術としてどう見せるかを検討しました。\u003C/p>\n\u003Cp>デザインでは、テクノロジーらしい先進性を感じさせながらも、冷たくなりすぎないトーンを意識。創業時から大切に、長い年月をかけて大成されてきた「エコ」と「IoT」を象徴するデジタルの大樹をメインビジュアルに据え、データや制御を想起させるグラフィックと、技術が現場で機能しているイメージを組み合わせることで、信頼感と前向きな未来像の両立を目指しました。\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" class=\"wp-image-22328 size-full aligncenter\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/03/23103810/image8.gif\" alt=\"\" width=\"100%\" />\u003Cbr />\n\u003Cspan style=\"font-size: 10pt;\">新しいウェブサイトのメインビジュアルには、デジタルの大樹\u003C/span>\u003C/p>\n\u003Cp> \u003C/p>\n\u003Ch2>採用サイトでは、カルチャーの温度感まで伝える\u003C/h2>\n\u003Cp>採用サイトでは、「どんな人たちが、この技術を形にしているのか」を伝えることを重視しました。つくり込んだ演出よりも、日々の細かな仕事や対話の空気感が伝わることを大切にし、働く姿や現場の風景を丁寧に切り取っています。\u003C/p>\n\u003Cp>また、同時期に制作されていた「カルチャーノート」と内容を連動させ、社内の言葉や価値観をサイトにも反映。コーポレートと採用を分けて考えるのではなく、ブランドと組織文化が一貫して伝わる設計を行いました。\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" class=\"wp-image-22329 size-full aligncenter\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/03/23103959/ecomott4.jpg\" alt=\"\" width=\"100%\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/03/23103959/ecomott4.jpg 1200w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/03/23103959/ecomott4-300x173.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/03/23103959/ecomott4-1024x589.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/03/23103959/ecomott4-768x442.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/03/23103959/ecomott4-366x210.jpg 366w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/03/23103959/ecomott4-1180x680.jpg 1180w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" />\u003Cbr />\n\u003Cspan style=\"font-size: 10pt;\">撮影用の雑談のはずが、いつの間にか本当の開発会議になりそうなくらい盛り上がる社員のみなさま\u003C/span>\u003C/p>\n\u003Ch2>ブランドの現在地とこれからを示す土台に\u003C/h2>\n\u003Cp>今回のリニューアルは、見た目を新しくするためのものではなく、エコモット様がこれからどんな未来をつくっていくのかを、社内外に共有するための土台づくりだったと感じています。対話を重ね、事業を整理し、言葉を見直し、デザインへ落とし込む。そのプロセスを通して、エコモット様らしさがあらためて輪郭をもちました。新しいウェブサイトの活用をここから伴走していきます。\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" class=\"wp-image-22330 size-full aligncenter\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/03/23104024/ecomott5.jpg\" alt=\"\" width=\"100%\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/03/23104024/ecomott5.jpg 1200w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/03/23104024/ecomott5-300x173.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/03/23104024/ecomott5-1024x589.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/03/23104024/ecomott5-768x442.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/03/23104024/ecomott5-366x210.jpg 366w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2026/03/23104024/ecomott5-1180x680.jpg 1180w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" />\u003Cbr />\n\u003Cspan style=\"font-size: 10pt;\">ロケハン兼打ち合わせ、会社が近所だったのでほとんどのミーティングは対面で進めました\u003C/span>\u003C/p>\n\u003Cp> \u003C/p>\n\u003Ch4>ご担当者さまからひとこと\u003C/h4>\n\u003Cp>今回のリニューアルにおける最大のテーマは、弊社の事業領域や強みをあらためて定義し直すことにありました。\u003C/p>\n\u003Cp>Gear8さんとは10年来の仲というのもありますが、今回のプロジェクトにおいても、時には客観的で率直なご意見を、時には緻密な進捗管理を徹底していただいたことで、最後まで安心感を持ってサイト制作を進めることができました。\u003C/p>\n\u003Cp>こうした伴走があったからこそ、単なるデザインの刷新に留まらず、ブランディングを含めた「会社そのものの再定義」という本質的な作業に徹底して向き合うことができました。\u003C/p>\n\u003Cp>今後は、エコモットのコアとなる「自社のテクノロジーを社会に実装する」を軸に、事業活動はもちろんのこと、採用やサステナビリティ推進においても一貫性を持った活動をしてまいります。\u003C/p>\n","札幌でIoTインテグレーション・サービスを展開されているエコモット様の8年ぶり2回目のリニューアルを担当しました。あらためて事業とサービスを整理し、地域社会に提供できる価値を見つめ直し、ビジョンの言葉…",{"self":2389,"collection":2392,"about":2394,"author":2396,"version-history":2398,"predecessor-version":2401,"acf:post":2405,"acf:attachment":2408,"wp:featuredmedia":2413,"wp:attachment":2416,"wp:term":2419,"curies":2428},[2390],{"href":2391},"https://cms.gggggggg.jp/wp-json/wp/v2/works/22211",[2393],{"href":1612},[2395],{"href":1615},[2397],{"embeddable":32,"href":121},[2399],{"count":609,"href":2400},"https://cms.gggggggg.jp/wp-json/wp/v2/works/22211/revisions",[2402],{"id":2403,"href":2404},22369,"https://cms.gggggggg.jp/wp-json/wp/v2/works/22211/revisions/22369",[2406,2407],{"embeddable":32,"href":1083},{"embeddable":32,"href":75},[2409,2411],{"embeddable":32,"href":2410},"https://cms.gggggggg.jp/wp-json/wp/v2/media/22212",{"embeddable":32,"href":2412},"https://cms.gggggggg.jp/wp-json/wp/v2/media/22213",[2414],{"embeddable":32,"href":2415},"https://cms.gggggggg.jp/wp-json/wp/v2/media/22214",[2417],{"href":2418},"https://cms.gggggggg.jp/wp-json/wp/v2/media?parent=22211",[2420,2422,2424,2426],{"taxonomy":11,"embeddable":32,"href":2421},"https://cms.gggggggg.jp/wp-json/wp/v2/works_tag?post=22211",{"taxonomy":1647,"embeddable":32,"href":2423},"https://cms.gggggggg.jp/wp-json/wp/v2/works_lang?post=22211",{"taxonomy":1650,"embeddable":32,"href":2425},"https://cms.gggggggg.jp/wp-json/wp/v2/works_job?post=22211",{"taxonomy":1653,"embeddable":32,"href":2427},"https://cms.gggggggg.jp/wp-json/wp/v2/works_color?post=22211",[2429],{"name":30,"href":31,"templated":32},{"author":2431,"acf:post":2440,"acf:attachment":2489,"wp:featuredmedia":2640,"wp:term":2721},[2432],{"id":92,"name":1660,"url":7,"description":7,"link":1661,"slug":1660,"avatar_urls":2433,"acf":2434,"_links":2435},{"24":1663,"48":1664,"96":1665},[],{"self":2436,"collection":2438},[2437],{"href":121},[2439],{"href":1672},[2441,2465],{"id":1052,"date":1178,"slug":1058,"type":89,"link":1179,"title":2442,"author":92,"featured_media":1181,"member_rest_animal_icon":1059,"member_rest_animal_fore":1182,"member_rest_animal_back":1183,"acf":2443,"_links":2446},{"rendered":1057},{"position":1099,"img_thumb":1185,"img_fore":1186,"img_back":1187,"icon_animal":1188,"animal_name":1189,"color_name":1190,"color_rgb":1191,"recommend":2444,"radio":2445,"hidden":109},{"recommend_h":106,"recommend_txt":1193},{"radio_h":7,"radio_desc":7,"radio_url":7},{"self":2447,"collection":2449,"about":2451,"author":2453,"version-history":2455,"predecessor-version":2457,"wp:featuredmedia":2459,"wp:attachment":2461,"curies":2463},[2448],{"href":1083},[2450],{"href":115},[2452],{"href":118},[2454],{"embeddable":32,"href":121},[2456],{"count":1206,"href":1207},[2458],{"id":1210,"href":1211},[2460],{"embeddable":32,"href":1214},[2462],{"href":1217},[2464],{"name":30,"href":31,"templated":32},{"id":48,"date":88,"slug":60,"type":89,"link":90,"title":2466,"author":92,"featured_media":93,"member_rest_animal_icon":61,"member_rest_animal_fore":94,"member_rest_animal_back":95,"acf":2467,"_links":2470},{"rendered":59},{"position":97,"img_thumb":98,"img_fore":99,"img_back":100,"icon_animal":101,"animal_name":102,"color_name":103,"color_rgb":104,"recommend":2468,"radio":2469,"hidden":109},{"recommend_h":106,"recommend_txt":107},{"radio_h":7,"radio_desc":7,"radio_url":7},{"self":2471,"collection":2473,"about":2475,"author":2477,"version-history":2479,"predecessor-version":2481,"wp:featuredmedia":2483,"wp:attachment":2485,"curies":2487},[2472],{"href":75},[2474],{"href":115},[2476],{"href":118},[2478],{"embeddable":32,"href":121},[2480],{"count":124,"href":125},[2482],{"id":128,"href":129},[2484],{"embeddable":32,"href":132},[2486],{"href":135},[2488],{"name":30,"href":31,"templated":32},[2490,2567],{"id":2349,"date":2491,"slug":2492,"type":1726,"link":2493,"title":2494,"author":92,"acf":2496,"caption":2497,"alt_text":7,"media_type":1732,"mime_type":1733,"media_details":2498,"source_url":2384,"_links":2555},"2026-03-06T13:17:41","a-3","https://cms.gggggggg.jp/works/ecomott-2/a-3/",{"rendered":2495},"A",[],{"rendered":7},{"width":2499,"height":2500,"file":2501,"filesize":2502,"sizes":2503,"image_meta":2553},1469,1102,"2026/03/A.png",597790,{"medium":2504,"large":2509,"thumbnail":2513,"medium_large":2517,"works-logo":2522,"adjacent-thumb":2523,"case_study-thumb":2527,"366x210":2531,"960x540":2535,"1120x720":2539,"1180x680":2543,"1680x600":2547,"full":2551},{"file":2505,"width":1743,"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コーポレートサイトリニューアル",{"rendered":2851,"protected":109},"\n\u003Cp>オリジナル紙コップ、紙カップ、紙皿・各種紙器およびプラスチック製食品容器の企画・製造・販売・別注・印刷を行う、メーカー機能と商社機能を併せ持つ企画販売会社である株式会社シンギ様のウェブサイトリニューアルを担当させていただきました。\u003C/p>\n\n\n\n\u003Cp>「ブランドイメージをより鮮明に伝えるデザインへと刷新」「情報の探しやすさと視認性の向上」「スマートフォン対応の強化」を軸として、コンテンツ面とデザイン面のリニューアルを行うことで、ブランド強化と情報発信力強化をいたしました。\u003C/p>\n",21243,[5,1540,2854],133,[1543,2856],63,[2858,609],26,[2860,2861],40,27,{"client_info":2863,"credit":2866,"url":2867,"related":1552,"screenshot_list":2868,"is_story":32,"story_h":2871,"story_thumb":2872,"story":2873,"slider":7,"member_list":2874},{"client_name":2864,"introduction":2865},"株式会社シンギ","オリジナル紙コップ、紙カップ、紙皿・各種紙器およびプラスチック製食品容器の企画・製造・販売・別注・印刷を行う、メーカー機能と商社機能を併せ持つ企画販売会社。業界最大の仕入ネットワークの中から最適な食品パッケージを提案いたします。","企画・設計　/　ディレクション　/　デザイン　/　マークアップ　/　CMS　/　コピー・ライティング　/　撮影\r\n\r\nDirector：石岡朋樹\r\nWeb Designer：高橋大晴\r\nEngeneer：藤田辰也\r\nAssistant：石塚亜衣\r\nPhotographer：Aspace 佐藤アキラ\r\nWriter： ニバン 奥村 良幸","https://www.shingi.co.jp/",[2869,2870],21192,21193,"想いを包み、価値を創る。遠方でもオンラインと対面を織り交ぜつつ実現したウェブサイトリニューアル - 株式会社シンギ",21195,"\u003Ch2>\u003Cb>きっかけはウェブサイトのお問い合わせから。距離を飛び越えたご相談。\u003C/b>\u003C/h2>\r\n\u003Cimg class=\"aligncenter size-full wp-image-21229\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/15002139/shingi01.jpg\" alt=\"\" width=\"1200\" height=\"690\" />\r\n\r\n\u003Cspan style=\"font-weight: 400;\">2024年4月。\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">オリジナル紙コップや紙カップ・紙皿・各種紙器およびプラスチック製食品容器の、企画・製造・販売・別注・印刷を行う株式会社シンギ様より、\u003C/span>\u003Cspan style=\"font-weight: 400;\">ウェブサイトリニューアルのご相談をいただきました。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">株式会社シンギ様は、全国に拠点を構えておりますが、本社は広島。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">オンライン上で打ち合わせを行うことが一般的となった時代背景もあり、ウェブサイトリニューアルを委託したい制作会社の選定について、場所は特段気にされなかったとのことでした。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">ご相談時にお伝えいただいた、リニューアルの主な目的は次の3点です。\u003C/span>\r\n\u003Cul>\r\n \t\u003Cli>ブランドイメージの確立・訴求（強みや注力している事業の訴求）\u003C/li>\r\n \t\u003Cli>掲載内容の刷新・充実（情報が古く掲載できていない課題の解決）\u003C/li>\r\n \t\u003Cli>大口案件の依頼増加（大口の案件でも安心して任せてもらえる信頼感・規模感の訴求）\u003C/li>\r\n\u003C/ul>\r\n\u003Cspan style=\"font-weight: 400;\">この目的を達成すべく、広島と札幌という約1,700km離れた距離がある中でのリニューアルプロジェクトが始動しました。\u003C/span>\r\n\u003Ch2>\u003Cb>本質を探求すべく、広島へ。\u003C/b>\u003C/h2>\r\n\u003Cimg class=\"aligncenter size-full wp-image-21230\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/15002635/shingi02.jpg\" alt=\"\" width=\"1200\" height=\"690\" />\r\n\r\n\u003Cspan style=\"font-weight: 400;\">私たち株式会社Gera8は「本質を探究する。」という仕事の仕方を大切にしています。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">また、本質を探求するための具体的な8つのアクションも定めているのですが、その中のひとつに「自分で体験する。」というものがございます。\u003C/span>\r\n\r\n\u003Ca href=\"https://gggggggg.jp/about#philosophy\">\u003Cspan style=\"font-weight: 400;\">Gear8の仕事の仕方や、8つの項目詳細\u003C/span>\u003C/a>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">今回のリニューアルの目的のひとつにある「ブランドイメージの確立・訴求」。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">実現するためには、その企業の理念や考え方、他社にはない強み・特徴・空気感・魅力などをまず知る必要があります。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">これらについて、企業様から「自分たちはこうなんです」とお教えいただくだけでは、実は自分たちの中では\"当たり前\"となっており気付けなかったり、組織の中に属している視点からでは見つけにくいことから、実は隠れた素敵な強みや魅力を発見できていないことがあります。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">このポイントに私たちが気付くために、実際にお会いしたり、職場を見学させていただいたり、サービスを体験するなど「自分で体験する。」ことで本質を探求することを大事にしております。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">ということで、今回も自ら体感し本質を探究すべく、広島へ繰り出しました。\u003C/span>\r\n\u003Ch2>\u003Cb>見つけたのは、社員様一人ひとりの信義を貫く姿勢。\u003C/b>\u003C/h2>\r\n\u003Cimg class=\"aligncenter size-full wp-image-21231\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/15002958/shingi03.jpg\" alt=\"\" width=\"1200\" height=\"690\" />\r\n\r\n\u003Cspan style=\"font-weight: 400;\">広島本社へお伺いし、会社の強みを考えるワークショップの実施のほか、本社全体の見学、実際にシンギ様の商品が並べられているスーパーやお土産売り場の視察などを行いました。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">結果、色々な強みや魅力をたくさん発見することができましたが、集約すると一番の強み・魅力は「\u003C/span>\u003Cspan style=\"font-weight: 400;\">『\u003C/span>\u003Cspan style=\"font-weight: 400;\">顧客第一主義\u003C/span>\u003Cspan style=\"font-weight: 400;\">』\u003C/span>\u003Cspan style=\"font-weight: 400;\">の考えがしっかりと根付いた人材が揃っていること」でした。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">「シンギ」という社名が表す通り、信義を貫き徹底した顧客目線・誠意ある対応を社員一人一人が高いレベルで実践していること。\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">商社でありながら、製造も行うメーカー機能を持ち、開発・製造の知見を活かした提案ができること。\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">全国各地に営業拠点を構え、各地域での特色や知識を共有することにより、幅広い提案を後押しする環境があること。\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">スピーディーな制作を後押しするために自社でデザイン制作も行える環境があり、営業マンと距離の近い関係性を築けていること。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">まだまだありますが、これらは全て\u003C/span>\u003Cspan style=\"font-weight: 400;\">『\u003C/span>\u003Cspan style=\"font-weight: 400;\">顧客第一主義\u003C/span>\u003Cspan style=\"font-weight: 400;\">』\u003C/span>\u003Cspan style=\"font-weight: 400;\">の思想が軸として根付いているからこそ、社員一人ひとりが実践できており、結果として創業1932年以来お客様に選ばれ続けるということに繋がっております。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">ではこれをどうウェブサイトで表現していくか。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">そのヒントはロゴにありました。\u003C/span>\r\n\r\n\u003Cimg class=\"aligncenter size-full wp-image-21232\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/15003225/shingi04.jpg\" alt=\"\" width=\"1200\" height=\"690\" />\r\n\r\nシンギ様のロゴは\r\n・形：時代と共に変化していく容器\r\n・色彩：お弁当を彩るさまざまな食材\r\nを表現しているのですが、合わせて「活動的で想像力に富むシンギの社員一人ひとりの姿」も表しております。\r\n\r\nシンギ様の強み・魅力を形・色彩でビジュアル化する点に関しては、すでにロゴで実現している状況であったため、このロゴを最大限活かす方向性に至りました。\r\n\r\n全体のベースはクリーンで企業然としたテイストにしつつも、初回訪問時のアニメーションや背景、そのほかさりげなく装飾としてモチーフを点在させることで、多色のブランドカラーをまとめております。\r\n\r\n\u003Cimg class=\"aligncenter size-full wp-image-21233\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/15003405/shingi04-1.jpg\" alt=\"\" width=\"1200\" height=\"642\" />\r\n\u003Ch2>\u003Cb>差別化・ブランディングを補完する、コピー・コンテンツ・掲載画像へのこだわり。\u003C/b>\u003C/h2>\r\n\u003Cspan style=\"font-weight: 400;\">差別化やブランディングはビジュアル面だけではく、伝える内容や文章でもアプローチすることができます。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">その企業がどんな想いを持っているのか、どんなスタンスなのか。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">それをウェブサイト訪問者がもっとも目にする可能性の高いファーストビューに、コピーとして集約しアピールをしております。\u003C/span>\r\n\r\n\u003Cimg class=\"aligncenter size-full wp-image-21234\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/15004340/shingi05.jpg\" alt=\"\" width=\"1200\" height=\"690\" />\r\n\r\n\u003Cspan style=\"font-weight: 400;\">また、サイトに掲載するコンテンツ面からも差別化・ブランディングを実践すべく、シンギ様の強みを効果的に伝えるページを新たに追加しました。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">「クリエイティブの秘訣」ページでは社内一貫体制でスピーディーな対応ができる社内クリエイティブチームの紹介を、「オリジナル製品開発ストーリー」ページでは豊富な商品の知識・開発力を集結してできたものを紹介を、「ご依頼をご検討の方へ」ページでは依頼検討者を迷わず誘導できる工夫をすることで、魅力の深い訴求や他者との差別化を実施。\u003C/span>\r\n\r\n\u003Cimg class=\"aligncenter size-full wp-image-21235\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/15004522/shingi06.jpg\" alt=\"\" width=\"1200\" height=\"690\" />\r\n\r\n\u003Cspan style=\"font-weight: 400;\">そのほか、サイト全体のクリエイティブの品質や、社員の人柄・実際のパッケージをリアルに伝えるために撮影も実施いたしました。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">主な撮影対象は人物とパッケージ。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">人物については、現場の空気感を切り取って撮影するためにシンギ様のオフィスや周辺にて撮影を実施。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">パッケージについてはGear8が拠点を構える札幌外での撮影となると、スタジオやフードコーディネーターの手配を慣れていない土地で行うことになりクオリティの担保ができない可能性があることや、カメラマン・ディレクターの稼働もありコストがかかることがネックでした。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">そのため、品質とコストを考慮したベストな結論として、容器を郵送でお送りいただき札幌での撮影を実施しました。\u003C/span>\r\n\u003Ch2>\u003Cb>自分で体験し、本質を探求する姿勢を大切に。\u003C/b>\u003C/h2>\r\n\u003Cimg class=\"aligncenter size-full wp-image-21236\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/15004719/shingi07.jpg\" alt=\"\" width=\"1200\" height=\"690\" />\r\n\r\n\u003Cspan style=\"font-weight: 400;\">今回のリニューアルでは「コピー」「撮影」「コンテンツの追加」「デザイン」の4つの角度からブランディングを行ったのですが、「ブランディングをする」ということにおいてはどれも欠けてはいけないと考えておりました。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">いくら印象に残り独自性のある優れたデザインであろうと、テキストなどの情報面でしっかりと魅力や強みを言葉で訴求できていなければ、理解してもらったり信頼してもらうことには繋がりません。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">また、掲載内容やデザイン面にこだわりが感じられても、掲載している画像の品質が低かったり素材画像での代用が多いと、全体の品質の低下や訴求力の減退を招いてしまいます。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">これら全てを実施する決断をされたシンギ様のブランディングに対する熱量に感銘を受けつつ、私たちも、これからもたとえ遠方でも自分で体験して本質を探求する姿勢を大切に、真摯に制作に向き合います。\u003C/span>",[478],{"id":2876,"slug":2877,"title":2878,"thumbnail":2879},21366,"toa-pamphlet","株式会社トーア 採用パンフレット制作","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/28105055/toa-pamphlet.jpg",{"id":2881,"slug":2882,"title":2883,"thumbnail":2884},21654,"grafujisaiyo","グランド居酒屋富士 採用サイトリニューアル","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/12/09150912/grafuji.png",[2886],{"id":478,"slug":483,"name":482,"icon":484},[2888,2889,2890],{"slug":10,"name":9},{"slug":1578,"name":1579},{"slug":40,"name":2891},"ブランディング",[2893,2894],{"slug":1585,"name":1586},{"slug":2895,"name":2896},"english","英語",[2898,2901],{"slug":2899,"name":2900},"wholesale","製造・販売・卸",{"slug":2902,"name":2903},"service","飲食店・小売・サービス",{"year":2905,"month":2906,"day":2907},"2025","12","01",[2909,2911],{"src":2910},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/14162706/shingi_01-scaled.jpg",{"src":2912},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/14162712/shingi_02-scaled.jpg",[],"\u003Ch2>\u003Cb>きっかけはウェブサイトのお問い合わせから。距離を飛び越えたご相談。\u003C/b>\u003C/h2>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-21229\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/15002139/shingi01.jpg\" alt=\"\" width=\"1200\" height=\"690\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/15002139/shingi01.jpg 1200w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/15002139/shingi01-300x173.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/15002139/shingi01-1024x589.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/15002139/shingi01-768x442.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/15002139/shingi01-366x210.jpg 366w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/15002139/shingi01-1180x680.jpg 1180w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" />\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">2024年4月。\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">オリジナル紙コップや紙カップ・紙皿・各種紙器およびプラスチック製食品容器の、企画・製造・販売・別注・印刷を行う株式会社シンギ様より、\u003C/span>\u003Cspan style=\"font-weight: 400;\">ウェブサイトリニューアルのご相談をいただきました。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">株式会社シンギ様は、全国に拠点を構えておりますが、本社は広島。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">オンライン上で打ち合わせを行うことが一般的となった時代背景もあり、ウェブサイトリニューアルを委託したい制作会社の選定について、場所は特段気にされなかったとのことでした。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">ご相談時にお伝えいただいた、リニューアルの主な目的は次の3点です。\u003C/span>\u003C/p>\n\u003Cul>\n\u003Cli>ブランドイメージの確立・訴求（強みや注力している事業の訴求）\u003C/li>\n\u003Cli>掲載内容の刷新・充実（情報が古く掲載できていない課題の解決）\u003C/li>\n\u003Cli>大口案件の依頼増加（大口の案件でも安心して任せてもらえる信頼感・規模感の訴求）\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">この目的を達成すべく、広島と札幌という約1,700km離れた距離がある中でのリニューアルプロジェクトが始動しました。\u003C/span>\u003C/p>\n\u003Ch2>\u003Cb>本質を探求すべく、広島へ。\u003C/b>\u003C/h2>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-21230\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/15002635/shingi02.jpg\" alt=\"\" width=\"1200\" height=\"690\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/15002635/shingi02.jpg 1200w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/15002635/shingi02-300x173.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/15002635/shingi02-1024x589.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/15002635/shingi02-768x442.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/15002635/shingi02-366x210.jpg 366w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/15002635/shingi02-1180x680.jpg 1180w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" />\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">私たち株式会社Gera8は「本質を探究する。」という仕事の仕方を大切にしています。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">また、本質を探求するための具体的な8つのアクションも定めているのですが、その中のひとつに「自分で体験する。」というものがございます。\u003C/span>\u003C/p>\n\u003Cp>\u003Ca href=\"https://gggggggg.jp/about#philosophy\">\u003Cspan style=\"font-weight: 400;\">Gear8の仕事の仕方や、8つの項目詳細\u003C/span>\u003C/a>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">今回のリニューアルの目的のひとつにある「ブランドイメージの確立・訴求」。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">実現するためには、その企業の理念や考え方、他社にはない強み・特徴・空気感・魅力などをまず知る必要があります。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">これらについて、企業様から「自分たちはこうなんです」とお教えいただくだけでは、実は自分たちの中では”当たり前”となっており気付けなかったり、組織の中に属している視点からでは見つけにくいことから、実は隠れた素敵な強みや魅力を発見できていないことがあります。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">このポイントに私たちが気付くために、実際にお会いしたり、職場を見学させていただいたり、サービスを体験するなど「自分で体験する。」ことで本質を探求することを大事にしております。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">ということで、今回も自ら体感し本質を探究すべく、広島へ繰り出しました。\u003C/span>\u003C/p>\n\u003Ch2>\u003Cb>見つけたのは、社員様一人ひとりの信義を貫く姿勢。\u003C/b>\u003C/h2>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-21231\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/15002958/shingi03.jpg\" alt=\"\" width=\"1200\" height=\"690\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/15002958/shingi03.jpg 1200w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/15002958/shingi03-300x173.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/15002958/shingi03-1024x589.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/15002958/shingi03-768x442.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/15002958/shingi03-366x210.jpg 366w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/15002958/shingi03-1180x680.jpg 1180w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" />\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">広島本社へお伺いし、会社の強みを考えるワークショップの実施のほか、本社全体の見学、実際にシンギ様の商品が並べられているスーパーやお土産売り場の視察などを行いました。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">結果、色々な強みや魅力をたくさん発見することができましたが、集約すると一番の強み・魅力は「\u003C/span>\u003Cspan style=\"font-weight: 400;\">『\u003C/span>\u003Cspan style=\"font-weight: 400;\">顧客第一主義\u003C/span>\u003Cspan style=\"font-weight: 400;\">』\u003C/span>\u003Cspan style=\"font-weight: 400;\">の考えがしっかりと根付いた人材が揃っていること」でした。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">「シンギ」という社名が表す通り、信義を貫き徹底した顧客目線・誠意ある対応を社員一人一人が高いレベルで実践していること。\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">商社でありながら、製造も行うメーカー機能を持ち、開発・製造の知見を活かした提案ができること。\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">全国各地に営業拠点を構え、各地域での特色や知識を共有することにより、幅広い提案を後押しする環境があること。\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">スピーディーな制作を後押しするために自社でデザイン制作も行える環境があり、営業マンと距離の近い関係性を築けていること。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">まだまだありますが、これらは全て\u003C/span>\u003Cspan style=\"font-weight: 400;\">『\u003C/span>\u003Cspan style=\"font-weight: 400;\">顧客第一主義\u003C/span>\u003Cspan style=\"font-weight: 400;\">』\u003C/span>\u003Cspan style=\"font-weight: 400;\">の思想が軸として根付いているからこそ、社員一人ひとりが実践できており、結果として創業1932年以来お客様に選ばれ続けるということに繋がっております。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">ではこれをどうウェブサイトで表現していくか。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">そのヒントはロゴにありました。\u003C/span>\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-21232\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/15003225/shingi04.jpg\" alt=\"\" width=\"1200\" height=\"690\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/15003225/shingi04.jpg 1200w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/15003225/shingi04-300x173.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/15003225/shingi04-1024x589.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/15003225/shingi04-768x442.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/15003225/shingi04-366x210.jpg 366w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/15003225/shingi04-1180x680.jpg 1180w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" />\u003C/p>\n\u003Cp>シンギ様のロゴは\u003Cbr />\n・形：時代と共に変化していく容器\u003Cbr />\n・色彩：お弁当を彩るさまざまな食材\u003Cbr />\nを表現しているのですが、合わせて「活動的で想像力に富むシンギの社員一人ひとりの姿」も表しております。\u003C/p>\n\u003Cp>シンギ様の強み・魅力を形・色彩でビジュアル化する点に関しては、すでにロゴで実現している状況であったため、このロゴを最大限活かす方向性に至りました。\u003C/p>\n\u003Cp>全体のベースはクリーンで企業然としたテイストにしつつも、初回訪問時のアニメーションや背景、そのほかさりげなく装飾としてモチーフを点在させることで、多色のブランドカラーをまとめております。\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-21233\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/15003405/shingi04-1.jpg\" alt=\"\" width=\"1200\" height=\"642\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/15003405/shingi04-1.jpg 1200w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/15003405/shingi04-1-300x161.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/15003405/shingi04-1-1024x548.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/15003405/shingi04-1-768x411.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/15003405/shingi04-1-450x240.jpg 450w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" />\u003C/p>\n\u003Ch2>\u003Cb>差別化・ブランディングを補完する、コピー・コンテンツ・掲載画像へのこだわり。\u003C/b>\u003C/h2>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">差別化やブランディングはビジュアル面だけではく、伝える内容や文章でもアプローチすることができます。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">その企業がどんな想いを持っているのか、どんなスタンスなのか。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">それをウェブサイト訪問者がもっとも目にする可能性の高いファーストビューに、コピーとして集約しアピールをしております。\u003C/span>\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-21234\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/15004340/shingi05.jpg\" alt=\"\" width=\"1200\" height=\"690\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/15004340/shingi05.jpg 1200w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/15004340/shingi05-300x173.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/15004340/shingi05-1024x589.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/15004340/shingi05-768x442.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/15004340/shingi05-366x210.jpg 366w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/15004340/shingi05-1180x680.jpg 1180w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" />\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">また、サイトに掲載するコンテンツ面からも差別化・ブランディングを実践すべく、シンギ様の強みを効果的に伝えるページを新たに追加しました。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">「クリエイティブの秘訣」ページでは社内一貫体制でスピーディーな対応ができる社内クリエイティブチームの紹介を、「オリジナル製品開発ストーリー」ページでは豊富な商品の知識・開発力を集結してできたものを紹介を、「ご依頼をご検討の方へ」ページでは依頼検討者を迷わず誘導できる工夫をすることで、魅力の深い訴求や他者との差別化を実施。\u003C/span>\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-21235\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/15004522/shingi06.jpg\" alt=\"\" width=\"1200\" height=\"690\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/15004522/shingi06.jpg 1200w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/15004522/shingi06-300x173.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/15004522/shingi06-1024x589.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/15004522/shingi06-768x442.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/15004522/shingi06-366x210.jpg 366w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/15004522/shingi06-1180x680.jpg 1180w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" />\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">そのほか、サイト全体のクリエイティブの品質や、社員の人柄・実際のパッケージをリアルに伝えるために撮影も実施いたしました。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">主な撮影対象は人物とパッケージ。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">人物については、現場の空気感を切り取って撮影するためにシンギ様のオフィスや周辺にて撮影を実施。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">パッケージについてはGear8が拠点を構える札幌外での撮影となると、スタジオやフードコーディネーターの手配を慣れていない土地で行うことになりクオリティの担保ができない可能性があることや、カメラマン・ディレクターの稼働もありコストがかかることがネックでした。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">そのため、品質とコストを考慮したベストな結論として、容器を郵送でお送りいただき札幌での撮影を実施しました。\u003C/span>\u003C/p>\n\u003Ch2>\u003Cb>自分で体験し、本質を探求する姿勢を大切に。\u003C/b>\u003C/h2>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-21236\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/15004719/shingi07.jpg\" alt=\"\" width=\"1200\" height=\"690\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/15004719/shingi07.jpg 1200w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/15004719/shingi07-300x173.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/15004719/shingi07-1024x589.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/15004719/shingi07-768x442.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/15004719/shingi07-366x210.jpg 366w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/11/15004719/shingi07-1180x680.jpg 1180w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" />\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">今回のリニューアルでは「コピー」「撮影」「コンテンツの追加」「デザイン」の4つの角度からブランディングを行ったのですが、「ブランディングをする」ということにおいてはどれも欠けてはいけないと考えておりました。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">いくら印象に残り独自性のある優れたデザインであろうと、テキストなどの情報面でしっかりと魅力や強みを言葉で訴求できていなければ、理解してもらったり信頼してもらうことには繋がりません。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">また、掲載内容やデザイン面にこだわりが感じられても、掲載している画像の品質が低かったり素材画像での代用が多いと、全体の品質の低下や訴求力の減退を招いてしまいます。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 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