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サイトリニューアル",{"rendered":4568,"protected":109},"\n\u003Cp>札幌・円山にショールームを構えるアイズインテリアデザイン様のコーポレートサイトをリニューアルしました。住宅や商業施設の空間づくりを手がける同社では、採用強化を重要な課題とされており、今回のサイトでは会社の雰囲気や仕事の魅力が自然と伝わる構成を目指しました。\u003C/p>\n\n\n\n\u003Cp>情報設計の面では、ユーザーが施工事例やサービス内容にスムーズにたどり着けるよう、サイト全体の導線を見直し、分かりやすい構造に再構築。\u003C/p>\n\n\n\n\u003Cp>また、インテリアデザインの世界観をより直感的に感じてもらえるよう、AI画像生成を活用した柔らかなビジュアルも取り入れました。\u003C/p>\n\n\n\n\u003Cp>メインコピーには「Color Your Life—あなたの人生に彩りを。」を採用。空間や暮らしに彩りを添えるというインテリアデザインの本質的な価値を表現しています。\u003C/p>\n\n\n\n\u003Cp>今後はSNSとも連携し、採用広報のさらなる強化も予定しています。\u003C/p>\n",18650,[5,3128,2556,4571],133,[1540],[4574],7,[46],{"client_info":4577,"credit":4580,"url":4581,"related":4582,"screenshot_list":4590,"is_story":32,"story_h":4594,"story_thumb":4595,"story":4596,"slider":7,"member_list":4597},{"client_name":4578,"introduction":4579}," 株式会社AI’S（アイズ）インテリアデザイン","札幌市円山にあるアイズインテリアデザインは、住宅や商業施設の空間デザインを手がける会社です。インテリアコーディネートやリフォーム、モデルルームの企画、店舗設計、オーダー家具の提案まで、トータルな空間づくりを提供。円山のショールームでは実物を見ながら相談も可能です。","企画・設計　/　ディレクション　/　デザイン　/　マークアップ　/　CMS　/　取材　/　コピー・ライティング　/　撮影　/　\r\n\r\nクレジット: \r\nDirector：岩田明莉、水野晶仁\r\nDesigner：馬場結子、高橋優里菜\r\nEngineer：石塚竣也\r\nPhotographer：佐藤アキラ\r\nWriter：奥村 良幸、水野晶仁","https://ais-co.jp/",[4583,4587],{"related_h":4584,"related_txt":4585,"related_url":4586},"AI'S INTERIOR DESIGN","Instagram ","https://www.instagram.com/ais.interior.design/",{"related_h":4584,"related_txt":4588,"related_url":4589},"Facebook","https://www.facebook.com/aisinteriordesign.2008",[4591,4592,4593],18667,18668,18669,"カタチではなく、“らしさ”をデザインする - 株式会社アイズインテリアデザイン コーポレートサイト",19490,"\u003Ch2>\u003Cspan style=\"font-weight: 400;\">株式会社AI’Sインテリアデザイン コーポレートサイト\u003C/span>\u003C/h2>\r\n\u003Cspan style=\"font-weight: 400;\">新築分譲マンションのインテリアコーディネートを中心に、空間のトータルプロデュースを行なっているアイズインテリアデザイン様のコーポレートサイトを制作させていただきました。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">新しいコーポレートサイトに求められたのは、採用強化。「実現したいことは何か」「抱えている悩みは何か」、ディレクターの岩田が旗手となり、目的と課題をしっかりとヒアリングした上で、パートナーのデザイナーさんとともに、サイト設計からコンセプトメイク、デザイン、構築までをサポートさせていただきました。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">同時にSNSの運用もおまかせいただき、今後は広告出稿も加えた多角的なアプローチを行なっていく予定です。\u003C/span>\r\n\r\n\u003Cimg class=\"aligncenter size-large wp-image-19482\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/20144913/AIS-INTERIOR-DESIGN_facebook01-scaled-1-1024x819.jpg\" alt=\"\" width=\"1024\" height=\"819\" />\r\n\u003Ch2>\u003Cspan style=\"font-weight: 400;\">差別化と導線設計の再構築\u003C/span>\u003C/h2>\r\n\u003Cimg class=\"aligncenter size-full wp-image-19483\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/20144930/Frame-5.jpg\" alt=\"\" width=\"704\" height=\"405\" />\r\n\r\n\u003Cspan style=\"font-weight: 400;\">目を見て、熱を感じて、本音をぶつけ合うことでしかわからないことはたくさんある。だからこそGear8のプロジェクトは、お互いにじっくり腰を据えて話し合うことからスタートします。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">今回もまた、「採用強化につながるコーポレートサイトにリニューアルしたい」というご要望をさらに理解するために、まずは現状についてお話を伺いました。すると、目的を達成するために乗り越えなくてはならない、いくつかの課題が見えてきました。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">インテリアコーディネーターという仕事は、そもそも母数が多いものでなく、さらに働く場所が札幌という地域に限定されているため、これまで採用には苦労されてきたとのこと。その中で、質の高い応募者を集めるためには、他の企業にはない魅力をターゲットにより明確に伝える必要があるということがわかってきました。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">リニューアル前のサイトはシンプルに構成されていた一方で、差別化という点ではターゲットの印象に残りにくく、採用情報へ辿り着くまでの導線が複雑化してしまっているという課題も。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">私たちはこれらの課題を解決するためには、差別化と導線設計の再構築が必要であると判断。社内へと持ち帰り、課題解決のための議論を開始。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">見栄えや情報を整えた「わかりやすいサイト」だけでは足りない、さらにその上をいく「“らしさ”が伝わるサイト」を目指し、制作をスタートさせました。\u003C/span>\r\n\u003Ch2>\u003Cspan style=\"font-weight: 400;\">「彩り」で伝える、AI’Sらしさ\u003C/span>\u003C/h2>\r\n\u003Cspan style=\"font-weight: 400;\">今回のプロジェクトを通して、私たちGear8の中で繰り返し話し合ったテーマがあります。それは、「インテリアデザイナーという仕事の本質って何だろう？」ということ。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">空間をつくることは、単に“形を整えること”ではありません。そこに暮らす人の時間や記憶にそっと寄り添い、少しだけ気持ちを上向かせてくれるもの。その役割を短い言葉にするなら、「人生に彩りを添えること」なのではないか、そう考えました。アイズインテリアデザイン様は、その価値を誰よりも理解し、住宅から商業施設まで、使う人・暮らす人の目線に立った設計と提案を通して社会に「彩り」を届けている。この“アイズインテリアデザインらしさ”をコーポレートサイトでも表現していくことが、差別化につながるはずだ、と。\u003C/span>\r\n\r\n\u003Cimg class=\"aligncenter size-large wp-image-19484\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/20144954/AIS-INTERIOR-DESIGN_facebook02-scaled-1-1024x819.jpg\" alt=\"\" width=\"1024\" height=\"819\" />\r\n\u003Cspan style=\"font-weight: 400;\">キャッチコピーは、「あなたの人生に彩りを。」。そして、アイズインテリアデザイン様が提供する「彩り」を表現するものとしてオリジナルのモチーフを制作。\u003C/span>\r\n\r\n\u003Cimg class=\"aligncenter size-full wp-image-19485\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/20145054/4c478410e98edd0f55c13a3c7527a36a.png\" alt=\"\" width=\"660\" height=\"363\" />\r\n\u003Cspan style=\"font-weight: 400;\">これはAdobeのAI技術 “firefly”を活用してつくったもので、私たちGear8の中でも、初めての取り組みでした。こうしてつくった、人生を楽しませるようなグラデーションカラーのモチーフを、コーポレートサイトの適所に配置しています。\u003C/span>\r\n\r\n\u003Cimg class=\"aligncenter size-full wp-image-19486\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/20145144/0a552b24bf953cac2b941372aef46d79.png\" alt=\"\" width=\"662\" height=\"358\" />\r\n\r\n\u003Cspan style=\"font-weight: 400;\">また、“アイズインテリアデザインらしさ”をより伝えるために、ページレイアウトも1からご提案。新しいコーポレートサイトでは、「WHO WE ARE（私たちは何者か）」のセクションをトップに、アイズインテリアデザイン様の想いが伝わるようにコンテンツを整理させていただきました。\u003C/span>\r\n\r\n\u003Cimg class=\"aligncenter size-full wp-image-19487\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/20145215/af3b6056b3391a908977d5c4a8a0c62e.png\" alt=\"\" width=\"659\" height=\"391\" />\r\n\r\n\u003Cspan style=\"font-weight: 400;\">そして、既存サイトでは階層が複雑化していたため辿り着くことがかんたんではなくなっていた採用情報も一新。新たに採用ページを制作し、アイズインテリアデザインでの仕事が気になったターゲットを迷わず迎え入れられるようなページレイアウトとUIに変更させていただきました。\u003C/span>\r\n\u003Ch2>\u003Cspan style=\"font-weight: 400;\">さらに届け、広げていくために\u003C/span>\u003C/h2>\r\n\u003Cimg class=\"aligncenter size-large wp-image-19488\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/20145229/a31ed2e0d866f0f662d2df22cc242a84-1024x725.jpg\" alt=\"\" width=\"1024\" height=\"725\" />\r\n\r\n\u003Cspan style=\"font-weight: 400;\">アイズインテリアデザイン様には、デザインとともに今回のコンセプトに込めた私たちの想いも併せてご提案させていただき、とても喜んでいただくことができました。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">その後、無事にコーポレートサイトは公開し、現在はSNS運用もスタートしています。今後は、広告出稿も実施予定。多角的なアプローチによって、“アイズインテリアデザインらしさ”をもっと多くのターゲットに届け、広げていけるよう取り組んでいきます。\u003C/span>",[619,236,1053,46],{"id":4599,"slug":4600,"title":4601,"thumbnail":4602},19279,"toa","株式会社トーア コーポレートサイトリニューアル","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/05/14170755/toa-main.jpg",{"id":4604,"slug":4605,"title":4606,"thumbnail":4607},19474,"japanese-international-school-of-phnom-penh","JISPP 日本人向けウェブサイト","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/05/20105901/mv-jispp.png",[4609,4610,4611],{"id":619,"slug":627,"name":626,"icon":628},{"id":1053,"slug":1062,"name":1061,"icon":1063},{"id":46,"slug":52,"name":51,"icon":53},[4613,4614,4615,4616],{"slug":10,"name":9},{"slug":3160,"name":3161},{"slug":2589,"name":2590},{"slug":40,"name":4617},"ブランディング",[4619],{"slug":1573,"name":1574},[4621],{"slug":4622,"name":4623},"lifestyle","くらし・住まい・不動産",{"year":1580,"month":4625,"day":4626},"05","18",[4628,4630,4632],{"src":4629},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/18170512/AIS-INTERIOR-DESIGN_facebook01-scaled.jpg",{"src":4631},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/18170518/AIS-INTERIOR-DESIGN_facebook02-scaled.jpg",{"src":4633},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/18170524/AIS-INTERIOR-DESIGN_facebook03-scaled.jpg",[],"\u003Ch2>\u003Cspan style=\"font-weight: 400;\">株式会社AI’Sインテリアデザイン コーポレートサイト\u003C/span>\u003C/h2>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">新築分譲マンションのインテリアコーディネートを中心に、空間のトータルプロデュースを行なっているアイズインテリアデザイン様のコーポレートサイトを制作させていただきました。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">新しいコーポレートサイトに求められたのは、採用強化。「実現したいことは何か」「抱えている悩みは何か」、ディレクターの岩田が旗手となり、目的と課題をしっかりとヒアリングした上で、パートナーのデザイナーさんとともに、サイト設計からコンセプトメイク、デザイン、構築までをサポートさせていただきました。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">同時にSNSの運用もおまかせいただき、今後は広告出稿も加えた多角的なアプローチを行なっていく予定です。\u003C/span>\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-19482\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/20144913/AIS-INTERIOR-DESIGN_facebook01-scaled-1-1024x819.jpg\" alt=\"\" width=\"1024\" height=\"819\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/20144913/AIS-INTERIOR-DESIGN_facebook01-scaled-1-1024x819.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/20144913/AIS-INTERIOR-DESIGN_facebook01-scaled-1-300x240.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/20144913/AIS-INTERIOR-DESIGN_facebook01-scaled-1-768x614.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/20144913/AIS-INTERIOR-DESIGN_facebook01-scaled-1-1536x1229.jpg 1536w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/20144913/AIS-INTERIOR-DESIGN_facebook01-scaled-1-2048x1638.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Ch2>\u003Cspan style=\"font-weight: 400;\">差別化と導線設計の再構築\u003C/span>\u003C/h2>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-19483\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/20144930/Frame-5.jpg\" alt=\"\" width=\"704\" height=\"405\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/20144930/Frame-5.jpg 704w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/20144930/Frame-5-300x173.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/20144930/Frame-5-366x210.jpg 366w\" sizes=\"(max-width: 704px) 100vw, 704px\" />\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">目を見て、熱を感じて、本音をぶつけ合うことでしかわからないことはたくさんある。だからこそGear8のプロジェクトは、お互いにじっくり腰を据えて話し合うことからスタートします。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">今回もまた、「採用強化につながるコーポレートサイトにリニューアルしたい」というご要望をさらに理解するために、まずは現状についてお話を伺いました。すると、目的を達成するために乗り越えなくてはならない、いくつかの課題が見えてきました。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">インテリアコーディネーターという仕事は、そもそも母数が多いものでなく、さらに働く場所が札幌という地域に限定されているため、これまで採用には苦労されてきたとのこと。その中で、質の高い応募者を集めるためには、他の企業にはない魅力をターゲットにより明確に伝える必要があるということがわかってきました。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">リニューアル前のサイトはシンプルに構成されていた一方で、差別化という点ではターゲットの印象に残りにくく、採用情報へ辿り着くまでの導線が複雑化してしまっているという課題も。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">私たちはこれらの課題を解決するためには、差別化と導線設計の再構築が必要であると判断。社内へと持ち帰り、課題解決のための議論を開始。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">見栄えや情報を整えた「わかりやすいサイト」だけでは足りない、さらにその上をいく「“らしさ”が伝わるサイト」を目指し、制作をスタートさせました。\u003C/span>\u003C/p>\n\u003Ch2>\u003Cspan style=\"font-weight: 400;\">「彩り」で伝える、AI’Sらしさ\u003C/span>\u003C/h2>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">今回のプロジェクトを通して、私たちGear8の中で繰り返し話し合ったテーマがあります。それは、「インテリアデザイナーという仕事の本質って何だろう？」ということ。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">空間をつくることは、単に“形を整えること”ではありません。そこに暮らす人の時間や記憶にそっと寄り添い、少しだけ気持ちを上向かせてくれるもの。その役割を短い言葉にするなら、「人生に彩りを添えること」なのではないか、そう考えました。アイズインテリアデザイン様は、その価値を誰よりも理解し、住宅から商業施設まで、使う人・暮らす人の目線に立った設計と提案を通して社会に「彩り」を届けている。この“アイズインテリアデザインらしさ”をコーポレートサイトでも表現していくことが、差別化につながるはずだ、と。\u003C/span>\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-19484\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/20144954/AIS-INTERIOR-DESIGN_facebook02-scaled-1-1024x819.jpg\" alt=\"\" width=\"1024\" height=\"819\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/20144954/AIS-INTERIOR-DESIGN_facebook02-scaled-1-1024x819.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/20144954/AIS-INTERIOR-DESIGN_facebook02-scaled-1-300x240.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/20144954/AIS-INTERIOR-DESIGN_facebook02-scaled-1-768x614.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/20144954/AIS-INTERIOR-DESIGN_facebook02-scaled-1-1536x1229.jpg 1536w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/20144954/AIS-INTERIOR-DESIGN_facebook02-scaled-1-2048x1638.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003Cbr />\n\u003Cspan style=\"font-weight: 400;\">キャッチコピーは、「あなたの人生に彩りを。」。そして、アイズインテリアデザイン様が提供する「彩り」を表現するものとしてオリジナルのモチーフを制作。\u003C/span>\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-19485\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/20145054/4c478410e98edd0f55c13a3c7527a36a.png\" alt=\"\" width=\"660\" height=\"363\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/20145054/4c478410e98edd0f55c13a3c7527a36a.png 660w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/20145054/4c478410e98edd0f55c13a3c7527a36a-300x165.png 300w\" sizes=\"(max-width: 660px) 100vw, 660px\" />\u003Cbr />\n\u003Cspan style=\"font-weight: 400;\">これはAdobeのAI技術 “firefly”を活用してつくったもので、私たちGear8の中でも、初めての取り組みでした。こうしてつくった、人生を楽しませるようなグラデーションカラーのモチーフを、コーポレートサイトの適所に配置しています。\u003C/span>\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-19486\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/20145144/0a552b24bf953cac2b941372aef46d79.png\" alt=\"\" width=\"662\" height=\"358\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/20145144/0a552b24bf953cac2b941372aef46d79.png 662w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/20145144/0a552b24bf953cac2b941372aef46d79-300x162.png 300w\" sizes=\"(max-width: 662px) 100vw, 662px\" />\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">また、“アイズインテリアデザインらしさ”をより伝えるために、ページレイアウトも1からご提案。新しいコーポレートサイトでは、「WHO WE ARE（私たちは何者か）」のセクションをトップに、アイズインテリアデザイン様の想いが伝わるようにコンテンツを整理させていただきました。\u003C/span>\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-19487\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/20145215/af3b6056b3391a908977d5c4a8a0c62e.png\" alt=\"\" width=\"659\" height=\"391\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/20145215/af3b6056b3391a908977d5c4a8a0c62e.png 659w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/20145215/af3b6056b3391a908977d5c4a8a0c62e-300x178.png 300w\" sizes=\"(max-width: 659px) 100vw, 659px\" />\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">そして、既存サイトでは階層が複雑化していたため辿り着くことがかんたんではなくなっていた採用情報も一新。新たに採用ページを制作し、アイズインテリアデザインでの仕事が気になったターゲットを迷わず迎え入れられるようなページレイアウトとUIに変更させていただきました。\u003C/span>\u003C/p>\n\u003Ch2>\u003Cspan style=\"font-weight: 400;\">さらに届け、広げていくために\u003C/span>\u003C/h2>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-19488\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/20145229/a31ed2e0d866f0f662d2df22cc242a84-1024x725.jpg\" alt=\"\" width=\"1024\" height=\"725\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/20145229/a31ed2e0d866f0f662d2df22cc242a84-1024x725.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/20145229/a31ed2e0d866f0f662d2df22cc242a84-300x212.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/20145229/a31ed2e0d866f0f662d2df22cc242a84-768x543.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/20145229/a31ed2e0d866f0f662d2df22cc242a84-1536x1087.jpg 1536w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/20145229/a31ed2e0d866f0f662d2df22cc242a84.jpg 1754w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">アイズインテリアデザイン様には、デザインとともに今回のコンセプトに込めた私たちの想いも併せてご提案させていただき、とても喜んでいただくことができました。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">その後、無事にコーポレートサイトは公開し、現在はSNS運用もスタートしています。今後は、広告出稿も実施予定。多角的なアプローチによって、“アイズインテリアデザインらしさ”をもっと多くのターゲットに届け、広げていけるよう取り組んでいきます。\u003C/span>\u003C/p>\n","札幌・円山にショールームを構えるアイズインテリアデザイン様のコーポレートサイトをリニューアルしました。住宅や商業施設の空間づくりを手がける同社では、採用強化を重要な課題とされており、今回のサイトでは会…",{"self":4638,"collection":4641,"about":4643,"author":4645,"version-history":4647,"predecessor-version":4650,"acf:post":4654,"acf:attachment":4659,"wp:featuredmedia":4666,"wp:attachment":4669,"wp:term":4672,"curies":4681},[4639],{"href":4640},"https://cms.gggggggg.jp/wp-json/wp/v2/works/18649",[4642],{"href":1596},[4644],{"href":1599},[4646],{"embeddable":32,"href":121},[4648],{"count":211,"href":4649},"https://cms.gggggggg.jp/wp-json/wp/v2/works/18649/revisions",[4651],{"id":4652,"href":4653},19760,"https://cms.gggggggg.jp/wp-json/wp/v2/works/18649/revisions/19760",[4655,4656,4657,4658],{"embeddable":32,"href":79},{"embeddable":32,"href":1081},{"embeddable":32,"href":281},{"embeddable":32,"href":640},[4660,4662,4664],{"embeddable":32,"href":4661},"https://cms.gggggggg.jp/wp-json/wp/v2/media/18669",{"embeddable":32,"href":4663},"https://cms.gggggggg.jp/wp-json/wp/v2/media/18668",{"embeddable":32,"href":4665},"https://cms.gggggggg.jp/wp-json/wp/v2/media/18667",[4667],{"embeddable":32,"href":4668},"https://cms.gggggggg.jp/wp-json/wp/v2/media/18650",[4670],{"href":4671},"https://cms.gggggggg.jp/wp-json/wp/v2/media?parent=18649",[4673,4675,4677,4679],{"taxonomy":11,"embeddable":32,"href":4674},"https://cms.gggggggg.jp/wp-json/wp/v2/works_tag?post=18649",{"taxonomy":1628,"embeddable":32,"href":4676},"https://cms.gggggggg.jp/wp-json/wp/v2/works_lang?post=18649",{"taxonomy":1631,"embeddable":32,"href":4678},"https://cms.gggggggg.jp/wp-json/wp/v2/works_job?post=18649",{"taxonomy":1634,"embeddable":32,"href":4680},"https://cms.gggggggg.jp/wp-json/wp/v2/works_color?post=18649",[4682],{"name":30,"href":31,"templated":32},{"author":4684,"acf:post":4693,"acf:attachment":4768,"wp:featuredmedia":5019,"wp:term":5098},[4685],{"id":92,"name":1641,"url":7,"description":7,"link":1642,"slug":1641,"avatar_urls":4686,"acf":4687,"_links":4688},{"24":1644,"48":1645,"96":1646},[],{"self":4689,"collection":4691},[4690],{"href":121},[4692],{"href":1653},[4694,4718,4742,4744],{"id":46,"date":183,"slug":52,"type":89,"link":184,"title":4695,"author":92,"featured_media":186,"member_rest_animal_icon":53,"member_rest_animal_fore":187,"member_rest_animal_back":188,"acf":4696,"_links":4699},{"rendered":51},{"position":190,"img_thumb":191,"img_fore":192,"img_back":193,"icon_animal":194,"animal_name":195,"color_name":196,"color_rgb":197,"recommend":4697,"radio":4698,"hidden":109},{"recommend_h":106,"recommend_txt":7},{"radio_h":7,"radio_desc":7,"radio_url":7},{"self":4700,"collection":4702,"about":4704,"author":4706,"version-history":4708,"predecessor-version":4710,"wp:featuredmedia":4712,"wp:attachment":4714,"curies":4716},[4701],{"href":79},[4703],{"href":115},[4705],{"href":118},[4707],{"embeddable":32,"href":121},[4709],{"count":211,"href":212},[4711],{"id":215,"href":216},[4713],{"embeddable":32,"href":219},[4715],{"href":222},[4717],{"name":30,"href":31,"templated":32},{"id":1053,"date":1135,"slug":1062,"type":89,"link":1136,"title":4719,"author":92,"featured_media":1138,"member_rest_animal_icon":1063,"member_rest_animal_fore":1139,"member_rest_animal_back":1140,"acf":4720,"_links":4723},{"rendered":1061},{"position":1099,"img_thumb":1142,"img_fore":1143,"img_back":1144,"icon_animal":1145,"animal_name":1146,"color_name":1147,"color_rgb":1148,"recommend":4721,"radio":4722,"hidden":109},{"recommend_h":106,"recommend_txt":1150},{"radio_h":7,"radio_desc":7,"radio_url":7},{"self":4724,"collection":4726,"about":4728,"author":4730,"version-history":4732,"predecessor-version":4734,"wp:featuredmedia":4736,"wp:attachment":4738,"curies":4740},[4725],{"href":1081},[4727],{"href":115},[4729],{"href":118},[4731],{"embeddable":32,"href":121},[4733],{"count":1163,"href":1164},[4735],{"id":1167,"href":1168},[4737],{"embeddable":32,"href":1171},[4739],{"href":1174},[4741],{"name":30,"href":31,"templated":32},{"code":463,"message":464,"data":4743},{"status":466},{"id":619,"date":651,"slug":627,"type":89,"link":652,"title":4745,"author":92,"featured_media":654,"member_rest_animal_icon":628,"member_rest_animal_fore":655,"member_rest_animal_back":656,"acf":4746,"_links":4749},{"rendered":626},{"position":97,"img_thumb":658,"img_fore":659,"img_back":660,"icon_animal":661,"animal_name":662,"color_name":663,"color_rgb":664,"recommend":4747,"radio":4748,"hidden":109},{"recommend_h":106,"recommend_txt":666},{"radio_h":7,"radio_desc":7,"radio_url":7},{"self":4750,"collection":4752,"about":4754,"author":4756,"version-history":4758,"predecessor-version":4760,"wp:featuredmedia":4762,"wp:attachment":4764,"curies":4766},[4751],{"href":640},[4753],{"href":115},[4755],{"href":118},[4757],{"embeddable":32,"href":121},[4759],{"count":679,"href":680},[4761],{"id":683,"href":684},[4763],{"embeddable":32,"href":687},[4765],{"hre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BOX(es)”)を紹介するウェブサイトの制作を担当させていただきました。\u003Cbr>新事業では、アパレルブランド向けに試験、撮影、EC、展示などを提供し、これまでBtoC向けに培われたノウハウを最大限に活かして、ブランドの品質証明と世界観の確立を支援します。\u003Cbr>事業発足に際し、理解を深め新事業に一丸となって取り組んでいくため、全スタッフが参加するワークショップをディレクターの沖田と水野がファシリテーションを担当。その後、サービス設計からコンセプト作り、デザイン、構築まで一貫してサポートを行いました。\u003Cbr>デザインコンセプトは、北国特有の自然の力強さと、社名の由来である四季をテーマにし、「自然のありのままの造形美」をウェブサイトに再現することを目指しました。写真素材はシンプルさを重視し、動きによって主軸ブランドである43dのアパレルの機能性を強調し、機能美を演出しています。\u003Cbr>今後も、ブランドの成長を支える重要なパートナーとして、引き続きサポートを行ってまいります。\u003C/p>\n",18590,[5,2556,5721,4571,2070],156,[1540],[5724,5725],25,26,[227,2075,1543],{"client_info":5728,"credit":5731,"url":5732,"related":1550,"screenshot_list":5733,"is_story":32,"story_h":5736,"story_thumb":5737,"story":5738,"slider":7,"member_list":5739},{"client_name":5729,"introduction":5730},"株式会社フォーシーズンズ","北海道・札幌市で四季の美しい自然と都市の調和を活かした物づくりを行い、商品を製造・企画・販売しています。2023年に開発ラボ空間をオープンし、「Four “BigBox (es)”」というコンセプトのもと、製作、実験、リペア、発信を行う、BtoB向けの4つの新サービスの提供を開始しました。","企画・設計　/　ディレクション　/　デザイン　/　マークアップ　/　CMS　/　コピー・ライティング　/　撮影　/　ワークショップ\r\n\r\nクレジット: \r\nDirector：沖田千尋、水野晶仁\r\nDesigner：高橋大晴\r\nengineer 高橋匠、須藤良太\r\nphotographer　古瀬桂、坂井亨輔","https://4ss.jp/",[5734,5735],18591,18598,"フォーシーズンズの未来を紡ぐ - 株式会社フォーシーズンズ BtoBサービスサイト ",18611,"\u003Ch2>新たな挑戦のはじまり\u003C/h2>\r\n\u003Cimg class=\"aligncenter size-large wp-image-18636\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16130459/202408-pickup-6-1024x589.jpg\" alt=\"\" width=\"1024\" height=\"589\" />\r\n\r\n「新たにBtoB向けに事業を立ち上げたいんだけど…」と、株式会社フォーシーズンズの代表、山下さんから相談を受けたのは、2024年の春先。これまでBtoC向けに培ったスノウウェアブランド「43d」を軸に、新事業のサービスサイトを立ち上げたいというご依頼をいただきました。\r\n\r\n初回の打ち合わせでは、まず課題感や現状についてじっくりとお話を伺いました。\r\nGear8では、プロジェクト開始時に現状分析と課題共有を一日かけて行うことを大切にしており、このプロセスを通じて事業の方向性や関わる人々の想いを深く理解することが、成功への第一歩だと考えています。今回もどのような想いで新事業を立ち上げようとしているのか、BtoC事業からBtoB事業に進むにあたっての課題や挑戦を掘り下げ、共に共有しました。\r\n\r\n最終的には、コーポレートサイトとサービスサイトを融合させるという新しい形で、プロジェクトが本格始動することとなりました。\r\n\u003Ch2>対話の中で見えた未来\u003C/h2>\r\n\u003Cimg class=\"aligncenter size-large wp-image-18643\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16130621/202408-pickup-9-1024x589.jpg\" alt=\"\" width=\"1024\" height=\"589\" />\r\n\r\n新事業を進める中で浮かび上がった大きな課題。それは、「スタッフ全員が同じ方向を向けていない」ということでした。この状況を打破し、スタッフ全員が心を一つにして未来に向かって共に進んでいけるよう、ワークショップを開催することになりました。\r\n\r\n\u003Cimg class=\"aligncenter size-large wp-image-18639\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16130507/202408-pickup-3-1024x589.jpg\" alt=\"\" width=\"1024\" height=\"589\" />\r\n\r\n苫小牧にあるイコロの森で行われたワークショップでは、山下さんが新事業に込めた想いを語り、事業の概要についても丁寧に説明されました。スタッフ一人ひとりがその想いを受け止め、自分の言葉で感じたことを率直に話し合う時間となり、フォーシーズンズが目指すべき未来についても何度も議論が交わされました。\r\n\r\nこのようにして、全員が同じ方向を向くための大きな一歩を踏み出すことができました。\r\n\u003Ch2>肌で感じたウェアの魅力をそのままに\u003C/h2>\r\n\u003Cimg class=\"aligncenter size-large wp-image-18637\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16130502/202408-pickup-5-1024x589.jpg\" alt=\"\" width=\"1024\" height=\"589\" />\r\n\r\nワークショップを経て、新事業の形がしっかりと見えてきた後、いよいよウェブサイトのデザインがスタート。\r\nデザインにフォーシーズンズらしさを反映させるにあたり、まずはブランドの核となる「43d」のウェアを実際に身につけることからはじめました。\r\n\r\n\u003Cimg class=\"aligncenter size-large wp-image-18634\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16130455/202408-pickup-8-1024x589.jpg\" alt=\"\" width=\"1024\" height=\"589\" /> \u003Cimg class=\"aligncenter size-large wp-image-18635\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16130457/202408-pickup-7-1024x589.jpg\" alt=\"\" width=\"1024\" height=\"589\" />\r\n\r\nGear8ではクライアントの本質を理解するために、実際に試したり体験したりすることを大切にしています。自分ごととしてユーザーの視点に立ち、それをデザインに反映させることが私たちの強みです。こうした実体験をもとに、ウェブサイトにどう落とし込むかをじっくりと考え、アウトプットとして形にしました。それが現在のビジュアルになります。\r\n\r\n\u003Cimg class=\"aligncenter size-large wp-image-18620\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16114029/4ss_top-1024x586.png\" alt=\"\" width=\"1024\" height=\"586\" />\r\n\r\nシンプルでありながら、優れた機能がしっかりと詰まったウェアの特徴を、ウェブサイトでも感じてもらえるよう心がけました。ウェア同様、デザインもシンプルに仕上げ、洗練されたビジュアルに。\r\nその分、アニメーション（＝機能性）を通じてブランドの魅力を引き立たせるよう、エンジニアと何度もすり合わせを行いながら、細部にこだわって設計しました。\r\n\u003Ch2>ブランドの魂を感じさせるデザイン\u003C/h2>\r\n\u003Cimg class=\"aligncenter size-full wp-image-18598\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/14151322/8537399cc88a642d95e609b2ec972846.gif\" alt=\"\" width=\"332\" height=\"718\" />\r\n\r\nウェブサイトを開いた瞬間、訪問者が最初に目にするのは、「FOR NATURE」の大きなコピー。このデザイン意図は、企業としての世界観を直感的に伝え、ユーザーの期待感を高めることにあります。\r\nメインビジュアルには、壮大な自然風景を選び、北国の大自然が放つ力強さをサイト全体のコンセプトとリンクさせました。さらに、ユーザーの理解を深めるために、BtoB向けサービスの根幹を支える「ブランドヒストリー」ページを設計しました。このページでは、新事業がどのようにはじまり、その背景にどんな想いが込められているのかを、分かりやすく解説しています。\r\n\r\n\u003Cimg class=\"aligncenter size-large wp-image-18638\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16130505/202408-pickup-4-1024x589.jpg\" alt=\"\" width=\"1024\" height=\"589\" />\r\n\r\nまた、43dを共に育ててきたアンバサダーに焦点を当てたコンテンツも作成。\r\nはじめは計画になかったページですが、新事業においてアンバサダーはフィールドでの試験を担う欠かせない存在であるということから、取り入れることにしました。彼らの存在が、ブランドの新たな挑戦を支える重要な力となっています。\r\n\u003Ch2>共に歩む未来へ\u003C/h2>\r\n\u003Cimg class=\"aligncenter size-large wp-image-18640\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16130509/202408-pickup-2-1024x589.jpg\" alt=\"\" width=\"1024\" height=\"589\" />\r\n\r\n株式会社フォーシーズンズ様のウェブサイトがついに立ち上がり、これからますます事業が広がり、深みを増していくことでしょう。私たちGear8も、その成長を支えるパートナーとして、今後も全力でサポートし続けます。ブランドと共に成長していく瞬間を一緒に見守り、その歩みを共にできることを心から楽しみにしています！",[748,46,1052],{"id":5741,"slug":5742,"title":5743,"thumbnail":5744},18578,"sparkpresstw","感電出版ウェブサイト","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/07145950/works-spark.png",{"id":5233,"slug":5234,"title":5235,"thumbnail":5236},[5747,5748,5749],{"id":748,"slug":756,"name":755,"icon":757},{"id":46,"slug":52,"name":51,"icon":53},{"id":1052,"slug":1058,"name":1057,"icon":1059},[5751,5752,5753,5756,5757],{"slug":10,"name":9},{"slug":2589,"name":2590},{"slug":5754,"name":5755},"seminor-workshop","セミナー・研修・ワークショップ",{"slug":40,"name":4617},{"slug":2099,"name":2100},[5759],{"slug":1573,"name":1574},[5761,5764],{"slug":5762,"name":5763},"apparel","ファッション・雑貨",{"slug":5765,"name":5766},"wholesale","製造・販売・卸",{"year":1580,"month":5259,"day":5768},"14",[5770,5772],{"src":5771},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/14145531/446badccc4c83fd66b7423a6c5a9ac71.png",{"src":5773},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/14151322/8537399cc88a642d95e609b2ec972846.gif",[],"\u003Ch2>新たな挑戦のはじまり\u003C/h2>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-18636\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16130459/202408-pickup-6-1024x589.jpg\" alt=\"\" width=\"1024\" height=\"589\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16130459/202408-pickup-6-1024x589.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16130459/202408-pickup-6-300x173.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16130459/202408-pickup-6-768x442.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16130459/202408-pickup-6-366x210.jpg 366w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16130459/202408-pickup-6-1180x680.jpg 1180w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16130459/202408-pickup-6.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp>「新たにBtoB向けに事業を立ち上げたいんだけど…」と、株式会社フォーシーズンズの代表、山下さんから相談を受けたのは、2024年の春先。これまでBtoC向けに培ったスノウウェアブランド「43d」を軸に、新事業のサービスサイトを立ち上げたいというご依頼をいただきました。\u003C/p>\n\u003Cp>初回の打ち合わせでは、まず課題感や現状についてじっくりとお話を伺いました。\u003Cbr />\nGear8では、プロジェクト開始時に現状分析と課題共有を一日かけて行うことを大切にしており、このプロセスを通じて事業の方向性や関わる人々の想いを深く理解することが、成功への第一歩だと考えています。今回もどのような想いで新事業を立ち上げようとしているのか、BtoC事業からBtoB事業に進むにあたっての課題や挑戦を掘り下げ、共に共有しました。\u003C/p>\n\u003Cp>最終的には、コーポレートサイトとサービスサイトを融合させるという新しい形で、プロジェクトが本格始動することとなりました。\u003C/p>\n\u003Ch2>対話の中で見えた未来\u003C/h2>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-18643\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16130621/202408-pickup-9-1024x589.jpg\" alt=\"\" width=\"1024\" height=\"589\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16130621/202408-pickup-9-1024x589.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16130621/202408-pickup-9-300x173.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16130621/202408-pickup-9-768x442.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16130621/202408-pickup-9-366x210.jpg 366w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16130621/202408-pickup-9-1180x680.jpg 1180w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16130621/202408-pickup-9.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp>新事業を進める中で浮かび上がった大きな課題。それは、「スタッフ全員が同じ方向を向けていない」ということでした。この状況を打破し、スタッフ全員が心を一つにして未来に向かって共に進んでいけるよう、ワークショップを開催することになりました。\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-18639\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16130507/202408-pickup-3-1024x589.jpg\" alt=\"\" width=\"1024\" height=\"589\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16130507/202408-pickup-3-1024x589.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16130507/202408-pickup-3-300x173.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16130507/202408-pickup-3-768x442.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16130507/202408-pickup-3-366x210.jpg 366w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16130507/202408-pickup-3-1180x680.jpg 1180w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16130507/202408-pickup-3.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp>苫小牧にあるイコロの森で行われたワークショップでは、山下さんが新事業に込めた想いを語り、事業の概要についても丁寧に説明されました。スタッフ一人ひとりがその想いを受け止め、自分の言葉で感じたことを率直に話し合う時間となり、フォーシーズンズが目指すべき未来についても何度も議論が交わされました。\u003C/p>\n\u003Cp>このようにして、全員が同じ方向を向くための大きな一歩を踏み出すことができました。\u003C/p>\n\u003Ch2>肌で感じたウェアの魅力をそのままに\u003C/h2>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-18637\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16130502/202408-pickup-5-1024x589.jpg\" alt=\"\" width=\"1024\" height=\"589\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16130502/202408-pickup-5-1024x589.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16130502/202408-pickup-5-300x173.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16130502/202408-pickup-5-768x442.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16130502/202408-pickup-5-366x210.jpg 366w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16130502/202408-pickup-5-1180x680.jpg 1180w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16130502/202408-pickup-5.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp>ワークショップを経て、新事業の形がしっかりと見えてきた後、いよいよウェブサイトのデザインがスタート。\u003Cbr />\nデザインにフォーシーズンズらしさを反映させるにあたり、まずはブランドの核となる「43d」のウェアを実際に身につけることからはじめました。\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-18634\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16130455/202408-pickup-8-1024x589.jpg\" alt=\"\" width=\"1024\" height=\"589\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16130455/202408-pickup-8-1024x589.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16130455/202408-pickup-8-300x173.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16130455/202408-pickup-8-768x442.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16130455/202408-pickup-8-366x210.jpg 366w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16130455/202408-pickup-8-1180x680.jpg 1180w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16130455/202408-pickup-8.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /> \u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-18635\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16130457/202408-pickup-7-1024x589.jpg\" alt=\"\" width=\"1024\" height=\"589\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16130457/202408-pickup-7-1024x589.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16130457/202408-pickup-7-300x173.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16130457/202408-pickup-7-768x442.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16130457/202408-pickup-7-366x210.jpg 366w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16130457/202408-pickup-7-1180x680.jpg 1180w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16130457/202408-pickup-7.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp>Gear8ではクライアントの本質を理解するために、実際に試したり体験したりすることを大切にしています。自分ごととしてユーザーの視点に立ち、それをデザインに反映させることが私たちの強みです。こうした実体験をもとに、ウェブサイトにどう落とし込むかをじっくりと考え、アウトプットとして形にしました。それが現在のビジュアルになります。\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-18620\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16114029/4ss_top-1024x586.png\" alt=\"\" width=\"1024\" height=\"586\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16114029/4ss_top-1024x586.png 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16114029/4ss_top-300x172.png 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16114029/4ss_top-768x439.png 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16114029/4ss_top-366x210.png 366w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16114029/4ss_top.png 1481w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp>シンプルでありながら、優れた機能がしっかりと詰まったウェアの特徴を、ウェブサイトでも感じてもらえるよう心がけました。ウェア同様、デザインもシンプルに仕上げ、洗練されたビジュアルに。\u003Cbr />\nその分、アニメーション（＝機能性）を通じてブランドの魅力を引き立たせるよう、エンジニアと何度もすり合わせを行いながら、細部にこだわって設計しました。\u003C/p>\n\u003Ch2>ブランドの魂を感じさせるデザイン\u003C/h2>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-18598\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/14151322/8537399cc88a642d95e609b2ec972846.gif\" alt=\"\" width=\"332\" height=\"718\" />\u003C/p>\n\u003Cp>ウェブサイトを開いた瞬間、訪問者が最初に目にするのは、「FOR NATURE」の大きなコピー。このデザイン意図は、企業としての世界観を直感的に伝え、ユーザーの期待感を高めることにあります。\u003Cbr />\nメインビジュアルには、壮大な自然風景を選び、北国の大自然が放つ力強さをサイト全体のコンセプトとリンクさせました。さらに、ユーザーの理解を深めるために、BtoB向けサービスの根幹を支える「ブランドヒストリー」ページを設計しました。このページでは、新事業がどのようにはじまり、その背景にどんな想いが込められているのかを、分かりやすく解説しています。\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-18638\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16130505/202408-pickup-4-1024x589.jpg\" alt=\"\" width=\"1024\" height=\"589\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16130505/202408-pickup-4-1024x589.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16130505/202408-pickup-4-300x173.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16130505/202408-pickup-4-768x442.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16130505/202408-pickup-4-366x210.jpg 366w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16130505/202408-pickup-4-1180x680.jpg 1180w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16130505/202408-pickup-4.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp>また、43dを共に育ててきたアンバサダーに焦点を当てたコンテンツも作成。\u003Cbr />\nはじめは計画になかったページですが、新事業においてアンバサダーはフィールドでの試験を担う欠かせない存在であるということから、取り入れることにしました。彼らの存在が、ブランドの新たな挑戦を支える重要な力となっています。\u003C/p>\n\u003Ch2>共に歩む未来へ\u003C/h2>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-18640\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16130509/202408-pickup-2-1024x589.jpg\" alt=\"\" width=\"1024\" height=\"589\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16130509/202408-pickup-2-1024x589.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16130509/202408-pickup-2-300x173.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16130509/202408-pickup-2-768x442.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16130509/202408-pickup-2-366x210.jpg 366w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16130509/202408-pickup-2-1180x680.jpg 1180w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2025/04/16130509/202408-pickup-2.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp>株式会社フォーシーズンズ様のウェブサイトがついに立ち上がり、これからますます事業が広がり、深みを増していくことでしょう。私たちGear8も、その成長を支えるパートナーとして、今後も全力でサポートし続けます。ブランドと共に成長していく瞬間を一緒に見守り、その歩みを共にできることを心から楽しみにしています！\u003C/p>\n","株式会社フォーシーズンズ様は、2009年に札幌で設立されたアウトドアおよびスポーツファッションを取り扱うアパレルブランドです。この度、同社が新たに立ち上げる4つのBtoB事業（Four 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