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class=\"aligncenter size-full wp-image-4291\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC0160.jpg\" alt=\"\" width=\"3543\" height=\"2365\" />\r\n\u003Cspan style=\"font-weight: 400;\">全国から愛されるパン屋さんのリブランディング\u003C/span>\u003C/h2>\r\n\u003Cspan style=\"font-weight: 400;\">スープカレーや〆パフェと並ぶ札幌のローカルフード「どんぐり」のパン。ちくわパン発祥の店としても有名なパン屋さん、どんぐりのウェブサイトリニューアルを行いました。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">前回ウェブサイトをリニューアルされてから約10年が経過しているため、アクセス数が増えて来ていたスマートフォンユーザーに対応すること。またこの機会に改めて会社について内側から見直し、「お客様に対してのどんぐり」と「働く場所としてのどんぐり」として、何をどう伝えていくべきかを考えるリブランディングを目的としたプロジェクトがスタートしました。\u003C/span>\r\n\r\n \r\n\r\n\u003Cimg class=\"aligncenter size-full wp-image-4292\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC8610.jpg\" alt=\"_DSC8610\" width=\"3543\" height=\"2362\" />\r\n\u003Ch2>現場の声を取り入れる新しい試み\u003C/h2>\r\n \r\n\r\n\u003Cspan style=\"font-weight: 400;\">プロジェクトにはGear8から3名、どんぐりさまからは社長含む8名が参加。Gear8からの参加メンバー全員が、店舗を利用したことがありました。特に代表の水野にとっては、高校生の時に部活帰りの空腹を満たしてくれた思い出のお店です。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">メンバーが漠然と「どんぐり」に対して持っていたイメージの言語化を図るため、まずはじめにワークショップを実施しました。初回は、予めお渡ししていた質問シートを元に、メンバーからの意見を付箋に書いて貼り出していきます。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">設問は大きく分けて２つ。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">「どんぐりをひとことで言うと？」や「他のパン屋さんに負けているところ」「以前と比べて環境の変化は何があったか」など、どんぐり自体について考えるものと、\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">「買う時に気にすることは？」「どんなシチュエーションで食べたいか」「パンを選ぶ時に何を考えているか」などお客様の行動について考えるものがありました。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">初回のワークショップは意見出しだけで数時間がかかり、プロジェクトの始まりからディスカッションが盛り上がりました。メンバーからは「実際に勤めている立場でも、自分たちの強みが何なのかなど改めて考えるきっかけになり良い勉強になりました」という声がありました。\u003C/span>\r\n\r\n \r\n\u003Ch2>\u003Cimg class=\"aligncenter size-full wp-image-4290\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC_0213.jpg\" alt=\"DSC_0213\" width=\"3840\" height=\"2160\" />\r\n「お客様」視点を大切に\u003C/h2>\r\n\u003Cspan style=\"font-weight: 400;\">その後も月に1-2回ほどのペースでワークショップを実施し、会社の歴史や創業時の想い、採用に関する考え方など、時に創業者の会長や奥様の意見も伺いながら一つひとつひも解いていきました。その間にも店舗を訪れてそれぞれのお店の違いを感じたり、実際に買い物をしてみて気が付いたことなどを取りまとめたりしていきました。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">そうして明らかになってきた現状と課題・改善策をデザインに落とし込んでいきます。どんぐりならではだなと思ったのは、トップページではなく店舗紹介ページからワイヤーフレーム作成を始めたことです。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">どんぐりのウェブサイトをお客様が見る目的としては、まず店舗の営業時間や住所を調べるはず。見た目本位にならず、お客様目線で考える姿勢はわたしたちもいつも気をつけるところなので、とても共感し同じ気持ちでお話ができていたと思います。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">そうしてプロジェクト開始から3カ月で、ウェブサイトの全体構成が決まっていきました。\u003C/span>\r\n\r\n\u003Cimg class=\"aligncenter size-full wp-image-4302\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC_1141.jpg\" alt=\"DSC_1141\" width=\"3840\" height=\"2160\" />\r\n\u003Ch2>「らしさ」が伝わるデザインを\u003C/h2>\r\n \r\n\r\n\u003Cspan style=\"font-weight: 400;\">今回行った撮影は、主に3つ。\u003C/span>\r\n\u003Cul>\r\n \t\u003Cli>\u003Cspan style=\"font-weight: 400;\">・美味しそうな、どんぐりらしいパンの撮影\u003C/span>\u003C/li>\r\n \t\u003Cli>\u003Cspan style=\"font-weight: 400;\">・現場で働くスタッフの撮影\u003C/span>\u003C/li>\r\n \t\u003Cli>\u003Cspan style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">・パン作りの工程の撮影\u003C/span>\u003C/span>\u003C/li>\r\n\u003C/ul>\r\n販売担当の方はもちろん、製造担当でふだん工房にいることが多い方も、みなさん素敵な笑顔でどんどんとカットが進み、スムーズに撮影ができました。同時に行ったムービー撮影とともに、ウェブサイトで見ることができます。\r\n\r\n \r\n\r\n\u003Cspan style=\"font-weight: 400;\">商品ページには、撮影したパンを元にデザイナーの\u003Ca href=\"https://gggggggg.jp/member/yuehsheng-han/\">韓\u003C/a>がイラストを起こしました。オーダーいただいていた「おしゃれすぎない、どんぐりらしいパン」という要望に応えられたかなと思います。\u003C/span>\r\n\r\n[video width=\"720\" height=\"406\" mp4=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/21669299_523867881287964_3098592069661229056_n.mp4\"][/video]\r\n\r\n \r\n\r\n\u003Cspan style=\"font-weight: 400;\">商品紹介では、野尻社長直々にカテゴリーを作ってパンを振り分けていただきました。「ザ・どんぐり」や「どんぐりのトップスター」など、普段見るパン屋の\u003C/span>\u003Cspan style=\"font-weight: 400;\">サイトではなかなか目にしないカテゴリーを見ていただけたらと思います。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">紹介されているパンにはひとつひとつ紹介コメントをいただいており、中には「おすすめの食べ方」など、見る方に楽しんでもらえるようメンバーみんなのアイディアが詰まっています。\u003C/span>\r\n\r\n\u003Cimg class=\"aligncenter wp-image-8932 size-full\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/02/eafa9a105082e9e92774e69dd4eb754e.jpg\" alt=\"\" width=\"800\" height=\"592\" />\r\n\u003Ch2>担当者からのコメント\u003C/h2>\r\n3月から始まり、約半年間のプロジェクトになりました。今回はGear8としても初めての取り組みもありつつ、かけた時間だけどんぐりさんのことを知ることができたと思います。メンバー全員でお客様に伝えるためにどうするかアイディア出しを行い、集約してウェブサイトの形にできたのではないかと思います。\r\n\r\nワークショップで言語化されたどんぐりさんの強みは、「いつでも焼きたてのパンがある」「選ぶのが楽しい豊富な商品」「お客さまに喜んでもらいたいという姿勢」の3つです。これまでどんぐりのパンを食べたことがある方も、そうでない方もぜひウェブサイト見て、お店にも足を運んでいただけたら嬉しいです。\r\n\r\n（待島）\r\n\r\n---\r\n\r\nウェブサイトを制作する際には会社の特長や商品の良さを出していくことが大切だと考えていますが、どんぐりさんはそれ以上にスタッフの方の雰囲気というか、ところどころで感じるお客様への思いやりが印象的でした。直接お話している私だけが感じるのはもったいないなと思い、ウェブサイトを通じてお客様にも伝えられるよう制作を進めていきました。\r\n\r\nプロジェクトメンバーだけでなく、店舗で働く方にもアンケートなどで参加していただき、どんぐりさんスタッフ全員で作ったサイトです！これからはサイトデザインを元に、別媒体の制作のご相談もいただいているので、引き続き良いお手伝いをできればなと考えています。\r\n\r\n（佐藤）\r\n\u003Ch2>ご担当者様からの声\u003C/h2>\r\n\u003Ch3 class=\"case-single-post-article-h\">想いをホームページにするために、ここまで同じ気持ちになってくれると思っていませんでした。\u003C/h3>\r\n一番の印象は、会社の考えや商品の種類、小さなことまで本当にどんぐりの人として一緒に考えてくれて、次回のミーティングまでに時間をかけて思い描いた以上の準備をして臨んでいただけたことです。（ギアエイトさんのスタッフさんだけでどんぐりについて何時間も議論し合ったと聞いたときは正直驚きました！）\r\nまた、難しい言い回しをせずに、何度も何度も本当に親身になって話をきいてくれる姿勢が、意見を出しやすい環境をつくってくれました。\r\nギアエイトさんの皆さんの温かい姿勢と、どんぐりらしい温かいホームページに本当に感謝しています。\r\n\r\n＜明らかに結果になっていること＞\r\n・お客さんの使いやすさをメインにしたスマホ用店舗一覧表（ほとんどの方がこのページを活用している）\r\n・どんぐりらしい温かいホームページで使いやすいと周りから言われる機会が多い。\r\n・アルバイトの募集連絡が明らかに増え更新もスムーズになった。（新卒採用はこれからなので楽しみです。）",[469,866,5220],2949,{"id":5222,"slug":5223,"title":5224,"thumbnail":5225},4766,"hkdc","北海道総合商事","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/03/main-visual-1.jpg",{"id":5227,"slug":5228,"title":5229,"thumbnail":5230},4826,"fujiken","藤建設工業株式会社 様","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/fujiken.jpg",[5232,5233],{"id":469,"slug":487,"name":486,"icon":488},{"id":866,"slug":3912,"name":3913,"icon":3914},[5235,5236,5239],{"slug":10,"name":9},{"slug":5237,"name":5238},"corporate-website","コーポレートサイト",{"slug":5240,"name":5241},"recruiting-website","採用サイト",[5243],{"slug":1575,"name":1576},[5245],{"slug":4365,"name":4366},{"year":4730,"month":5247,"day":5248},"03","16",[5250,5252],{"src":5251},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/03/sub-01-e1521689971740.jpg",{"src":5253},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/03/sub-02.jpg",[],"\u003Ch2>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4291\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC0160.jpg\" alt=\"\" width=\"3543\" height=\"2365\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC0160.jpg 3543w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC0160-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC0160-768x513.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC0160-1024x684.jpg 1024w\" sizes=\"(max-width: 3543px) 100vw, 3543px\" />\u003Cbr />\n\u003Cspan style=\"font-weight: 400;\">全国から愛されるパン屋さんのリブランディング\u003C/span>\u003C/h2>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">スープカレーや〆パフェと並ぶ札幌のローカルフード「どんぐり」のパン。ちくわパン発祥の店としても有名なパン屋さん、どんぐりのウェブサイトリニューアルを行いました。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">前回ウェブサイトをリニューアルされてから約10年が経過しているため、アクセス数が増えて来ていたスマートフォンユーザーに対応すること。またこの機会に改めて会社について内側から見直し、「お客様に対してのどんぐり」と「働く場所としてのどんぐり」として、何をどう伝えていくべきかを考えるリブランディングを目的としたプロジェクトがスタートしました。\u003C/span>\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4292\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC8610.jpg\" alt=\"_DSC8610\" width=\"3543\" height=\"2362\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC8610.jpg 3543w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC8610-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC8610-768x512.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC8610-1024x683.jpg 1024w\" sizes=\"(max-width: 3543px) 100vw, 3543px\" />\u003C/p>\n\u003Ch2>現場の声を取り入れる新しい試み\u003C/h2>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">プロジェクトにはGear8から3名、どんぐりさまからは社長含む8名が参加。Gear8からの参加メンバー全員が、店舗を利用したことがありました。特に代表の水野にとっては、高校生の時に部活帰りの空腹を満たしてくれた思い出のお店です。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">メンバーが漠然と「どんぐり」に対して持っていたイメージの言語化を図るため、まずはじめにワークショップを実施しました。初回は、予めお渡ししていた質問シートを元に、メンバーからの意見を付箋に書いて貼り出していきます。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">設問は大きく分けて２つ。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">「どんぐりをひとことで言うと？」や「他のパン屋さんに負けているところ」「以前と比べて環境の変化は何があったか」など、どんぐり自体について考えるものと、\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">「買う時に気にすることは？」「どんなシチュエーションで食べたいか」「パンを選ぶ時に何を考えているか」などお客様の行動について考えるものがありました。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">初回のワークショップは意見出しだけで数時間がかかり、プロジェクトの始まりからディスカッションが盛り上がりました。メンバーからは「実際に勤めている立場でも、自分たちの強みが何なのかなど改めて考えるきっかけになり良い勉強になりました」という声がありました。\u003C/span>\u003C/p>\n\u003Cp> \u003C/p>\n\u003Ch2>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4290\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC_0213.jpg\" alt=\"DSC_0213\" width=\"3840\" height=\"2160\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC_0213.jpg 3840w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC_0213-300x169.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC_0213-768x432.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC_0213-1024x576.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC_0213-960x540.jpg 960w\" sizes=\"(max-width: 3840px) 100vw, 3840px\" />\u003Cbr />\n「お客様」視点を大切に\u003C/h2>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">その後も月に1-2回ほどのペースでワークショップを実施し、会社の歴史や創業時の想い、採用に関する考え方など、時に創業者の会長や奥様の意見も伺いながら一つひとつひも解いていきました。その間にも店舗を訪れてそれぞれのお店の違いを感じたり、実際に買い物をしてみて気が付いたことなどを取りまとめたりしていきました。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">そうして明らかになってきた現状と課題・改善策をデザインに落とし込んでいきます。どんぐりならではだなと思ったのは、トップページではなく店舗紹介ページからワイヤーフレーム作成を始めたことです。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">どんぐりのウェブサイトをお客様が見る目的としては、まず店舗の営業時間や住所を調べるはず。見た目本位にならず、お客様目線で考える姿勢はわたしたちもいつも気をつけるところなので、とても共感し同じ気持ちでお話ができていたと思います。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">そうしてプロジェクト開始から3カ月で、ウェブサイトの全体構成が決まっていきました。\u003C/span>\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4302\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC_1141.jpg\" alt=\"DSC_1141\" width=\"3840\" height=\"2160\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC_1141.jpg 3840w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC_1141-300x169.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC_1141-768x432.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC_1141-1024x576.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC_1141-960x540.jpg 960w\" sizes=\"(max-width: 3840px) 100vw, 3840px\" />\u003C/p>\n\u003Ch2>「らしさ」が伝わるデザインを\u003C/h2>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">今回行った撮影は、主に3つ。\u003C/span>\u003C/p>\n\u003Cul>\n\u003Cli>\u003Cspan style=\"font-weight: 400;\">・美味しそうな、どんぐりらしいパンの撮影\u003C/span>\u003C/li>\n\u003Cli>\u003Cspan style=\"font-weight: 400;\">・現場で働くスタッフの撮影\u003C/span>\u003C/li>\n\u003Cli>\u003Cspan style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">・パン作りの工程の撮影\u003C/span>\u003C/span>\u003C/li>\n\u003C/ul>\n\u003Cp>販売担当の方はもちろん、製造担当でふだん工房にいることが多い方も、みなさん素敵な笑顔でどんどんとカットが進み、スムーズに撮影ができました。同時に行ったムービー撮影とともに、ウェブサイトで見ることができます。\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">商品ページには、撮影したパンを元にデザイナーの\u003Ca href=\"https://gggggggg.jp/member/yuehsheng-han/\">韓\u003C/a>がイラストを起こしました。オーダーいただいていた「おしゃれすぎない、どんぐりらしいパン」という要望に応えられたかなと思います。\u003C/span>\u003C/p>\n\u003Cdiv style=\"width: 720px;\" class=\"wp-video\">\u003C!--[if lt IE 9]>\u003Cscript>document.createElement('video');\u003C/script>\u003C![endif]-->\n\u003Cvideo class=\"wp-video-shortcode\" id=\"video-4768-1\" width=\"720\" height=\"406\" preload=\"metadata\" controls=\"controls\">\u003Csource type=\"video/mp4\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/21669299_523867881287964_3098592069661229056_n.mp4?_=1\" />\u003Ca href=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/21669299_523867881287964_3098592069661229056_n.mp4\">https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/21669299_523867881287964_3098592069661229056_n.mp4\u003C/a>\u003C/video>\u003C/div>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">商品紹介では、野尻社長直々にカテゴリーを作ってパンを振り分けていただきました。「ザ・どんぐり」や「どんぐりのトップスター」など、普段見るパン屋の\u003C/span>\u003Cspan style=\"font-weight: 400;\">サイトではなかなか目にしないカテゴリーを見ていただけたらと思います。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">紹介されているパンにはひとつひとつ紹介コメントをいただいており、中には「おすすめの食べ方」など、見る方に楽しんでもらえるようメンバーみんなのアイディアが詰まっています。\u003C/span>\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-8932 size-full\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/02/eafa9a105082e9e92774e69dd4eb754e.jpg\" alt=\"\" width=\"800\" height=\"592\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/02/eafa9a105082e9e92774e69dd4eb754e.jpg 800w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/02/eafa9a105082e9e92774e69dd4eb754e-300x222.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/02/eafa9a105082e9e92774e69dd4eb754e-768x568.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" />\u003C/p>\n\u003Ch2>担当者からのコメント\u003C/h2>\n\u003Cp>3月から始まり、約半年間のプロジェクトになりました。今回はGear8としても初めての取り組みもありつつ、かけた時間だけどんぐりさんのことを知ることができたと思います。メンバー全員でお客様に伝えるためにどうするかアイディア出しを行い、集約してウェブサイトの形にできたのではないかと思います。\u003C/p>\n\u003Cp>ワークショップで言語化されたどんぐりさんの強みは、「いつでも焼きたてのパンがある」「選ぶのが楽しい豊富な商品」「お客さまに喜んでもらいたいという姿勢」の3つです。これまでどんぐりのパンを食べたことがある方も、そうでない方もぜひウェブサイト見て、お店にも足を運んでいただけたら嬉しいです。\u003C/p>\n\u003Cp>（待島）\u003C/p>\n\u003Cp>—\u003C/p>\n\u003Cp>ウェブサイトを制作する際には会社の特長や商品の良さを出していくことが大切だと考えていますが、どんぐりさんはそれ以上にスタッフの方の雰囲気というか、ところどころで感じるお客様への思いやりが印象的でした。直接お話している私だけが感じるのはもったいないなと思い、ウェブサイトを通じてお客様にも伝えられるよう制作を進めていきました。\u003C/p>\n\u003Cp>プロジェクトメンバーだけでなく、店舗で働く方にもアンケートなどで参加していただき、どんぐりさんスタッフ全員で作ったサイトです！これからはサイトデザインを元に、別媒体の制作のご相談もいただいているので、引き続き良いお手伝いをできればなと考えています。\u003C/p>\n\u003Cp>（佐藤）\u003C/p>\n\u003Ch2>ご担当者様からの声\u003C/h2>\n\u003Ch3 class=\"case-single-post-article-h\">想いをホームページにするために、ここまで同じ気持ちになってくれると思っていませんでした。\u003C/h3>\n\u003Cp>一番の印象は、会社の考えや商品の種類、小さなことまで本当にどんぐりの人として一緒に考えてくれて、次回のミーティングまでに時間をかけて思い描いた以上の準備をして臨んでいただけたことです。（ギアエイトさんのスタッフさんだけでどんぐりについて何時間も議論し合ったと聞いたときは正直驚きました！）\u003Cbr />\nまた、難しい言い回しをせずに、何度も何度も本当に親身になって話をきいてくれる姿勢が、意見を出しやすい環境をつくってくれました。\u003Cbr />\nギアエイトさんの皆さんの温かい姿勢と、どんぐりらしい温かいホームページに本当に感謝しています。\u003C/p>\n\u003Cp>＜明らかに結果になっていること＞\u003Cbr />\n・お客さんの使いやすさをメインにしたスマホ用店舗一覧表（ほとんどの方がこのページを活用している）\u003Cbr />\n・どんぐりらしい温かいホームページで使いやすいと周りから言われる機会が多い。\u003Cbr 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/>\nとにかく動物を魅力的に、写真をおおきく、イラストも交えながら作成しました。\u003Cbr />\nオープンキャンパス情報の管理を担当の方が効率的に行うシステムの工夫なども行っています。\u003C/p>\n",2019,[4695,5,5661],158,[1540],[6],[5665,46],31,{"client_info":5667,"credit":2585,"url":5669,"related":1550,"screenshot_list":5670,"is_story":32,"story_h":5673,"story_thumb":1550,"story":5674,"slider":7,"member_list":5675},{"client_name":5668,"introduction":7},"学校法人滋慶学園 北海道エコ・動物自然専門学校","https://www.heco.ac.jp/",[5671,5672],13797,2021,"動物と共に学ぶ\u003Cbr>真摯な姿勢を表現","\u003Cimg class=\"aligncenter size-full wp-image-3742\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/11/IMG_8098.jpg\" alt=\"\" width=\"1200\" height=\"900\" />\r\n\u003Cspan style=\"font-weight: 400;\">北海道エコ・動物自然専門学校さまは、北海道で初めての動物の専門学校として2003年に開校された学校です。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">当時は北海道エコ・コミュニケーション専門学校という校名でしたが、2012年に現在の名前に変更されました。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">道内で唯一、学内に動物園と水族館がある学校で、動物達の種類は100種以上。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">動物園・水族館の飼育員の他、動物看護師、ペットトリマー、ドッグトレーナーなど、\u003C/span>\u003Cspan style=\"font-weight: 400;\">動物に関わる多くの仕事に就くために必要な知識を実践的に学ぶことができます。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">ウェブサイトの内部システムの仕様変更にあわせて、\u003C/span>\u003Cspan style=\"font-weight: 400;\">サイト内の情報を整理し、より動物たちと共に学べる学校であることをアピールできる形にリニューアルをしたいとのことで、\u003C/span>\u003Cspan style=\"font-weight: 400;\">弊社にご依頼いただきました。\u003C/span>\r\n\r\nサイトリニューアルにあたっては、ウェブサイトを通して学校を認知してもらうだけでなく、「学校のファンになってもらう」「何度もサイトに訪れたくなる」ようなウェブサイトにしたい、というご要望もいただきました。\r\n\u003Ch2>「動物を育てる」ということの本質を学べる環境\u003C/h2>\r\nウェブサイトの制作にあたり、まずはわたしたちがエコのファンにならなければならないと思い、早速学校内の施設をみせていただきました。\r\nエコでは動物の種類それぞれにあった環境が部屋毎に用意されており、すべて学生たちが飼育・管理を行っています。驚いたのは、その動物が主食としている動物や昆虫を育て、実際に餌にしていることでした。\r\nまた、授業のない土日や夏休みも登校し、毎日担当の動物たちの様子を見て、世話をしているそうです。\r\n「動物がかわいい」という気持ちだけでなく、生きるということ、動物を育てるということはどういうことかを根本から考えさせる教育方針は、北海道エコ・動物自然専門学校ならではの特長なのではないかと感じました。\r\nこの時学校全体から感じた、動物達に対する真摯な思いをどのように表現すればよいか？\r\nそのようなポイントから、北海道エコ・動物自然専門学校の魅力を考えていきました。\r\n\u003Ch2>スマートフォンでの閲覧ストレスのなさを最優先に\u003C/h2>\r\n\u003Cspan style=\"font-weight: 400;\">\u003Cimg class=\"aligncenter size-large wp-image-3744\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/11/IMG_6134_-1024x683.jpg\" alt=\"IMG_6134_\" width=\"1024\" height=\"683\" />お話をお伺いし、何度か話合いを重ねながら、ウェブサイトの改修ポイントを明確にしていきました。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">最終的にまとめたポイントは下記の3つです。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">１．北海道エコ・動物自然専門学校の魅力を整理し表現する\u003C/span>\u003Cspan style=\"font-weight: 400;\">\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">２．スマートフォンに適切な形でデザインする\u003C/span>\u003Cspan style=\"font-weight: 400;\">\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">３．北海道外の受験生を増やすためのページを充実させる\u003C/span>\u003Cspan style=\"font-weight: 400;\">\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">メインターゲットが高校生であることから、とにかくわかりやすくをコンセプトとしています。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">また、スマートフォンの閲覧をベースとして、情報量が大きくなりすぎないよう、1ページの情報を制限したり、階層を深くしないことを方針として定めました。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">さらに、ご担当者さまから、「北海道以外の地域の人に「北海道だからこそ行きたい」と思ってもらいたい」というご要望をいただいたので、\u003C/span>\u003Cspan style=\"font-weight: 400;\">北海道外の受験生に向けて少し特別なコンテンツを用意することが決まりました。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\r\n\u003C/span>\r\n\u003Ch2>ウェブに最適な情報量と内容を精査\u003C/h2>\r\nまず大変だったのは、情報の取捨選択です。\r\nコンセプトとして定めたとはいえ、やはり学校がもつ情報量の多さはすさまじく、ワイヤーフレーム（ウェブサイトの骨組）を作りながら、それらの何を載せて、何を載せないのかを考えていくのがとても大変でした。\r\n載せると決めたものも、可能な限り「もっと短くてシンプルに伝わる表現がないか？」を繰り返し詰めていったので、全行程の中で最も時間がかかった部分だと思います。\r\nただ、ご担当者の方の判断がとても的確かつスムーズで、こちらが提示したものに素早く判断を下していってくださったおかげで、スケジュールが大きくずれ込むことはありませんでした。\r\n\u003Ch2>エコの世界観をイラストで表現\u003C/h2>\r\n\u003Cimg class=\"aligncenter size-large wp-image-3781\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/11/img_s01-1024x683.jpg\" alt=\"img_s01\" width=\"1024\" height=\"683\" />今回デザインの中でキーとなったのは動物のイラストです。\r\nこのイラストは社内のスタッフに実際にエコにいる動物たちを描き起こしてもらいました。\r\nアナログっぽさの残るタッチで親しみやすさを伝えつつ、あまりデフォルメしすぎないことで、エコの動物に対する真摯な姿勢を表現しています。\r\nかわいい動物だけでなく、爬虫類や魚類などのすこしマニアックな動物もラインナップの中に含めて動物たちの種類の多さも伝えています。\r\n\r\nワイヤーフレームの初稿でこのイラストを組み合わせたメインビジュアルのイメージをお見せしたのですが、ご担当者の方に「まさにこのイメージです」と共感いただけたときはとても嬉しかったです。\r\n\u003Ch2>オープンキャンパス情報管理の裏側も、丁寧にわかりやすく\u003C/h2>\r\n\u003Cspan style=\"font-weight: 400;\">北海道エコ・動物専門学校の特長のひとつは、他校と比べ\u003C/span>\u003Cspan style=\"font-weight: 400;\">オープンキャンパスの開催回数がとても多いという点です。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">さらに、無料送迎バスの運行もとても多く、学生がいつでも、何度でも、気軽に来校することができるというメリットがあります。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">ただ、リニューアル前のエコのウェブサイトでは、それらの情報を登録・管理する面では様々な課題を残しているようでした。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">そこで、リニューアルを期にその管理体制も見直し、完全に一から作り直すことにしました。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">特に大きく改善できたのは、無料送迎バスの時刻表情報の登録です。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">膨大にある各バス停とそれぞれの到着時刻情報をCVSで一括管理し、エクセル上で簡易的に修正・追加が可能な形にしました。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">ユーザーは行きたい日とエリアに紐付けて、自分が乗りたいバスを簡単に見つけて予約することが可能です。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">このシステムの開発には、複数存在する運営の異なるバスルート情報をひとまとめにし、地域ごとにすべてカテゴライズし直す必要がありました。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">このカテゴライズはご担当者さまにご協力を依頼。素早く迅速にご対応くださいました。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">綿密な打ち合わせやイメージの共有、また、その作業の必要性をしっかりご理解いただいたことで、スムーズな進行がはかれたと感じています。\u003C/span>\r\n\u003Ch2>今後もファンをじっくりと育てていくお手伝いを\u003C/h2>\r\n\u003Cspan style=\"font-weight: 400;\">ウェブサイトのリリース後は運営もお手伝いしており、以降の成果も毎月共有いただいているのですが、\u003C/span>\u003Cspan style=\"font-weight: 400;\">前年と比べ全体のアクセス数も増加し、特に次の世代につながる高校2年生の来校や資料請求が増加しています。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">また、リピーターの比率が増え、ウェブサイトを通じて「エコのファン」になってくれているユーザーも徐々に増えているようです。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">短期的な結果ももちろん重要ですが、ウェブサイトはリリースして終わりではなく、そこからじっくりと育てていくもの。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">現在はリスティング広告を行う業者さまと3社でそれぞれの課題を共有し、月１で定例のミーティングを行っています。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">それぞれの専門分野から意見を出し合いつつ、提案・実行・振り返り・次の施策の提示という理想的な流れを実現できている数少ない事例だと思います。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\r\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">今後も「エコに関わる一員」として、末永く改善のお手伝いができるよう頑張りたいと思います。\u003C/span>\r\n\u003Ch2>ご担当者様からの声\u003C/h2>\r\n姉妹校がGear8さんにサイト作成を依頼しており、その打合せに参加をした時に、担当の杉澤さんが学校の担当者以上に、どのようにしたら学校の価値が高校生に、そして社会に届くかを考えてくれているのを見て、Gear8さんに作成依頼をさせてもらいました。\r\n\r\n実際に一緒に仕事をさせて頂き、「学校がどう思うか？」ということ以上に、「高校生がどう思うか？」という視点を常に持って頂いているので、成果に繋がるウェブ作りが出来ているのだと感じています。発注者と受注者という関係ではなく、学校の価値作りをする１つのチームとして仕事が出来ていることに、非常に感謝しています。今後も一緒に新しい価値を社会に発信していきたいと思います。",[866,469,237],{"id":5677,"slug":5678,"title":5679,"thumbnail":5680},1893,"kembuchi-kankou","剣淵町役場","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/04/works_TOP.png",{"id":5682,"slug":5683,"title":5684,"thumbnail":5685},2606,"ajis","エイジス北海道株式会社","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/06/ajis_main.jpg",[5687,5688,5689],{"id":866,"slug":3912,"name":3913,"icon":3914},{"id":469,"slug":487,"name":486,"icon":488},{"id":237,"slug":248,"name":247,"icon":249},[5691,5692,5693],{"slug":4722,"name":4723},{"slug":10,"name":9},{"slug":5694,"name":5695},"%e6%95%99%e8%82%b2%e3%83%bb%e5%ad%a6%e6%a0%a1%e3%82%b5%e3%82%a4%e3%83%88","教育・学校サイト",[5697],{"slug":1575,"name":1576},[5699],{"slug":5700,"name":5701},"government","官公庁・自治体・教育・研究・SDGs",{"year":5703,"month":2152,"day":5704},"2017","10",[5706,5708],{"src":5707},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/04/heco_sub01-1.jpg",{"src":5709},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/04/sub-02.jpg",[],"\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-3742\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/11/IMG_8098.jpg\" alt=\"\" width=\"1200\" height=\"900\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/11/IMG_8098.jpg 1200w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/11/IMG_8098-300x225.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/11/IMG_8098-768x576.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/11/IMG_8098-1024x768.jpg 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" />\u003Cbr />\n\u003Cspan style=\"font-weight: 400;\">北海道エコ・動物自然専門学校さまは、北海道で初めての動物の専門学校として2003年に開校された学校です。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">当時は北海道エコ・コミュニケーション専門学校という校名でしたが、2012年に現在の名前に変更されました。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">道内で唯一、学内に動物園と水族館がある学校で、動物達の種類は100種以上。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">動物園・水族館の飼育員の他、動物看護師、ペットトリマー、ドッグトレーナーなど、\u003C/span>\u003Cspan style=\"font-weight: 400;\">動物に関わる多くの仕事に就くために必要な知識を実践的に学ぶことができます。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">ウェブサイトの内部システムの仕様変更にあわせて、\u003C/span>\u003Cspan style=\"font-weight: 400;\">サイト内の情報を整理し、より動物たちと共に学べる学校であることをアピールできる形にリニューアルをしたいとのことで、\u003C/span>\u003Cspan style=\"font-weight: 400;\">弊社にご依頼いただきました。\u003C/span>\u003C/p>\n\u003Cp>サイトリニューアルにあたっては、ウェブサイトを通して学校を認知してもらうだけでなく、「学校のファンになってもらう」「何度もサイトに訪れたくなる」ようなウェブサイトにしたい、というご要望もいただきました。\u003C/p>\n\u003Ch2>「動物を育てる」ということの本質を学べる環境\u003C/h2>\n\u003Cp>ウェブサイトの制作にあたり、まずはわたしたちがエコのファンにならなければならないと思い、早速学校内の施設をみせていただきました。\u003Cbr />\nエコでは動物の種類それぞれにあった環境が部屋毎に用意されており、すべて学生たちが飼育・管理を行っています。驚いたのは、その動物が主食としている動物や昆虫を育て、実際に餌にしていることでした。\u003Cbr />\nまた、授業のない土日や夏休みも登校し、毎日担当の動物たちの様子を見て、世話をしているそうです。\u003Cbr />\n「動物がかわいい」という気持ちだけでなく、生きるということ、動物を育てるということはどういうことかを根本から考えさせる教育方針は、北海道エコ・動物自然専門学校ならではの特長なのではないかと感じました。\u003Cbr />\nこの時学校全体から感じた、動物達に対する真摯な思いをどのように表現すればよいか？\u003Cbr />\nそのようなポイントから、北海道エコ・動物自然専門学校の魅力を考えていきました。\u003C/p>\n\u003Ch2>スマートフォンでの閲覧ストレスのなさを最優先に\u003C/h2>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-3744\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/11/IMG_6134_-1024x683.jpg\" alt=\"IMG_6134_\" width=\"1024\" height=\"683\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/11/IMG_6134_-1024x683.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/11/IMG_6134_-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/11/IMG_6134_-768x512.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/11/IMG_6134_.jpg 1701w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />お話をお伺いし、何度か話合いを重ねながら、ウェブサイトの改修ポイントを明確にしていきました。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">最終的にまとめたポイントは下記の3つです。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">１．北海道エコ・動物自然専門学校の魅力を整理し表現する\u003C/span>\u003Cspan style=\"font-weight: 400;\">\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">２．スマートフォンに適切な形でデザインする\u003C/span>\u003Cspan style=\"font-weight: 400;\">\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">３．北海道外の受験生を増やすためのページを充実させる\u003C/span>\u003Cspan style=\"font-weight: 400;\">\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">メインターゲットが高校生であることから、とにかくわかりやすくをコンセプトとしています。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">また、スマートフォンの閲覧をベースとして、情報量が大きくなりすぎないよう、1ページの情報を制限したり、階層を深くしないことを方針として定めました。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">さらに、ご担当者さまから、「北海道以外の地域の人に「北海道だからこそ行きたい」と思ってもらいたい」というご要望をいただいたので、\u003C/span>\u003Cspan style=\"font-weight: 400;\">北海道外の受験生に向けて少し特別なコンテンツを用意することが決まりました。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\u003Cbr />\n\u003C/span>\u003C/p>\n\u003Ch2>ウェブに最適な情報量と内容を精査\u003C/h2>\n\u003Cp>まず大変だったのは、情報の取捨選択です。\u003Cbr />\nコンセプトとして定めたとはいえ、やはり学校がもつ情報量の多さはすさまじく、ワイヤーフレーム（ウェブサイトの骨組）を作りながら、それらの何を載せて、何を載せないのかを考えていくのがとても大変でした。\u003Cbr />\n載せると決めたものも、可能な限り「もっと短くてシンプルに伝わる表現がないか？」を繰り返し詰めていったので、全行程の中で最も時間がかかった部分だと思います。\u003Cbr />\nただ、ご担当者の方の判断がとても的確かつスムーズで、こちらが提示したものに素早く判断を下していってくださったおかげで、スケジュールが大きくずれ込むことはありませんでした。\u003C/p>\n\u003Ch2>エコの世界観をイラストで表現\u003C/h2>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-3781\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/11/img_s01-1024x683.jpg\" alt=\"img_s01\" width=\"1024\" height=\"683\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/11/img_s01-1024x683.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/11/img_s01-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/11/img_s01-768x512.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2017/11/img_s01.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />今回デザインの中でキーとなったのは動物のイラストです。\u003Cbr />\nこのイラストは社内のスタッフに実際にエコにいる動物たちを描き起こしてもらいました。\u003Cbr />\nアナログっぽさの残るタッチで親しみやすさを伝えつつ、あまりデフォルメしすぎないことで、エコの動物に対する真摯な姿勢を表現しています。\u003Cbr />\nかわいい動物だけでなく、爬虫類や魚類などのすこしマニアックな動物もラインナップの中に含めて動物たちの種類の多さも伝えています。\u003C/p>\n\u003Cp>ワイヤーフレームの初稿でこのイラストを組み合わせたメインビジュアルのイメージをお見せしたのですが、ご担当者の方に「まさにこのイメージです」と共感いただけたときはとても嬉しかったです。\u003C/p>\n\u003Ch2>オープンキャンパス情報管理の裏側も、丁寧にわかりやすく\u003C/h2>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">北海道エコ・動物専門学校の特長のひとつは、他校と比べ\u003C/span>\u003Cspan style=\"font-weight: 400;\">オープンキャンパスの開催回数がとても多いという点です。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">さらに、無料送迎バスの運行もとても多く、学生がいつでも、何度でも、気軽に来校することができるというメリットがあります。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">ただ、リニューアル前のエコのウェブサイトでは、それらの情報を登録・管理する面では様々な課題を残しているようでした。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">そこで、リニューアルを期にその管理体制も見直し、完全に一から作り直すことにしました。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">特に大きく改善できたのは、無料送迎バスの時刻表情報の登録です。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">膨大にある各バス停とそれぞれの到着時刻情報をCVSで一括管理し、エクセル上で簡易的に修正・追加が可能な形にしました。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">ユーザーは行きたい日とエリアに紐付けて、自分が乗りたいバスを簡単に見つけて予約することが可能です。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">このシステムの開発には、複数存在する運営の異なるバスルート情報をひとまとめにし、地域ごとにすべてカテゴライズし直す必要がありました。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">このカテゴライズはご担当者さまにご協力を依頼。素早く迅速にご対応くださいました。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">綿密な打ち合わせやイメージの共有、また、その作業の必要性をしっかりご理解いただいたことで、スムーズな進行がはかれたと感じています。\u003C/span>\u003C/p>\n\u003Ch2>今後もファンをじっくりと育てていくお手伝いを\u003C/h2>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">ウェブサイトのリリース後は運営もお手伝いしており、以降の成果も毎月共有いただいているのですが、\u003C/span>\u003Cspan style=\"font-weight: 400;\">前年と比べ全体のアクセス数も増加し、特に次の世代につながる高校2年生の来校や資料請求が増加しています。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">また、リピーターの比率が増え、ウェブサイトを通じて「エコのファン」になってくれているユーザーも徐々に増えているようです。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">短期的な結果ももちろん重要ですが、ウェブサイトはリリースして終わりではなく、そこからじっくりと育てていくもの。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">現在はリスティング広告を行う業者さまと3社でそれぞれの課題を共有し、月１で定例のミーティングを行っています。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">それぞれの専門分野から意見を出し合いつつ、提案・実行・振り返り・次の施策の提示という理想的な流れを実現できている数少ない事例だと思います。\u003C/span>\u003Cspan style=\"font-weight: 400;\">\u003Cbr />\n\u003C/span>\u003Cspan style=\"font-weight: 400;\">今後も「エコに関わる一員」として、末永く改善のお手伝いができるよう頑張りたいと思います。\u003C/span>\u003C/p>\n\u003Ch2>ご担当者様からの声\u003C/h2>\n\u003Cp>姉妹校がGear8さんにサイト作成を依頼しており、その打合せに参加をした時に、担当の杉澤さんが学校の担当者以上に、どのようにしたら学校の価値が高校生に、そして社会に届くかを考えてくれているのを見て、Gear8さんに作成依頼をさせてもらいました。\u003C/p>\n\u003Cp>実際に一緒に仕事をさせて頂き、「学校がどう思うか？」ということ以上に、「高校生がどう思うか？」という視点を常に持って頂いているので、成果に繋がるウェブ作りが出来ているのだと感じています。発注者と受注者という関係ではなく、学校の価値作りをする１つのチームとして仕事が出来ていることに、非常に感謝しています。今後も一緒に新しい価値を社会に発信していきたいと思います。\u003C/p>\n","150種類以上の動物たちとともに学ぶことができる北海道エコ・動物専門学校さまのサイトリニューアル。道内の専門学校で唯一の学内動物園と水族館があり、北海道ならではの自然と調和する動物たちや専門性の高さを…",{"self":5714,"collection":5717,"about":5719,"author":5721,"version-history":5723,"predecessor-version":5726,"acf:post":5730,"acf:attachment":5734,"wp:featuredmedia":5739,"wp:attachment":5742,"wp:term":5745,"curies":5754},[5715],{"href":5716},"https://cms.gggggggg.jp/wp-json/wp/v2/works/1920",[5718],{"href":1598},[5720],{"href":1601},[5722],{"embeddable":32,"href":121},[5724],{"count":1162,"href":5725},"https://cms.gggggggg.jp/wp-json/wp/v2/works/1920/revisions",[5727],{"id":5728,"href":5729},15227,"https://cms.gggggggg.jp/wp-json/wp/v2/works/1920/revisions/15227",[5731,5732,5733],{"embeddable":32,"href":279},{"embeddable":32,"href":506},{"embeddable":32,"href":3950},[5735,5737],{"embeddable":32,"href":5736},"https://cms.gggggggg.jp/wp-json/wp/v2/media/2021",{"embeddable":32,"href":5738},"https://cms.gggggggg.jp/wp-json/wp/v2/media/13797",[5740],{"embeddable":32,"href":5741},"https://cms.gggggggg.jp/wp-json/wp/v2/media/2019",[5743],{"href":5744},"https://cms.gggggggg.jp/wp-json/wp/v2/media?parent=1920",[5746,5748,5750,5752],{"taxonomy":11,"embeddable":32,"href":5747},"https://cms.gggggggg.jp/wp-json/wp/v2/works_tag?post=1920",{"taxonomy":1630,"embeddable":32,"href":5749},"https://cms.gggggggg.jp/wp-json/wp/v2/works_lang?post=1920",{"taxonomy":1633,"embeddable":32,"href":5751},"https://cms.gggggggg.jp/wp-json/wp/v2/works_job?post=1920",{"taxonomy":1636,"embeddable":32,"href":5753},"https://cms.gggggggg.jp/wp-json/wp/v2/works_color?post=1920",[5755],{"name":30,"href":31,"templated":32},{"author":5757,"acf:post":5766,"acf:attachment":5839,"wp:featuredmedia":5954,"wp:term":5993},[5758],{"id":92,"name":1643,"url":7,"description":7,"link":1644,"slug":1643,"avatar_urls":5759,"acf":5760,"_links":5761},{"24":1646,"48":1647,"96":1648},[],{"self":5762,"collection":5764},[5763],{"href":121},[5765],{"href":1655},[5767,5791,5815],{"id":237,"date":420,"slug":248,"type":89,"link":421,"title":5768,"author":92,"featured_media":423,"member_rest_animal_icon":249,"member_rest_animal_fore":424,"member_rest_animal_back":425,"acf":5769,"_links":5772},{"rendered":247},{"position":427,"img_thumb":428,"img_fore":429,"img_back":430,"icon_animal":431,"animal_name":432,"color_name":433,"color_rgb":434,"recommend":5770,"radio":5771,"hidden":109},{"recommend_h":106,"recommend_txt":436},{"radio_h":7,"radio_desc":7,"radio_url":7},{"self":5773,"collection":5775,"about":5777,"author":5779,"version-history":5781,"predecessor-version":5783,"wp:featuredmedia":5785,"wp:attachment":5787,"curies":5789},[5774],{"href":279},[5776],{"href":115},[5778],{"href":118},[5780],{"embeddable":32,"href":121},[5782],{"count":319,"href":449},[5784],{"id":452,"href":453},[5786],{"embeddable":32,"href":456},[5788],{"href":459},[5790],{"name":30,"href":31,"templated":32},{"id":469,"date":519,"slug":487,"type":89,"link":520,"title":5792,"author":92,"featured_media":522,"member_rest_animal_icon":488,"member_rest_animal_fore":523,"member_rest_animal_back":524,"acf":5793,"_links":5796},{"rendered":486},{"position":427,"img_thumb":526,"img_fore":527,"img_back":528,"icon_animal":529,"animal_name":530,"color_name":531,"color_rgb":532,"recommend":5794,"radio":5795,"hidden":109},{"recommend_h":106,"recommend_txt":534},{"radio_h":536,"radio_desc":537,"radio_url":538},{"self":5797,"collection":5799,"about":5801,"author":5803,"version-history":5805,"predecessor-version":5807,"wp:featuredmedia":5809,"wp:attachment":5811,"curies":5813},[5798],{"href":506},[5800],{"href":115},[5802],{"href":118},[5804],{"embeddable":32,"href":121},[5806],{"count":550,"href":551},[5808],{"id":554,"href":555},[5810],{"embeddable":32,"href":558},[5812],{"href":561},[5814],{"name":30,"href":31,"templated":32},{"id":866,"date":3986,"slug":3912,"type":89,"link":3987,"title":5816,"author":92,"featured_media":3989,"member_rest_animal_icon":3914,"member_rest_animal_fore":3990,"member_rest_animal_back":3991,"acf":5817,"_links":5820},{"rendered":3913},{"position":427,"img_thumb":3993,"img_fore":3994,"img_back":3995,"icon_animal":3996,"animal_name":3997,"color_name":3998,"color_rgb":3999,"recommend":5818,"radio":5819,"hidden":109},{"recommend_h":7,"recommend_txt":7},{"radio_h":7,"radio_desc":7,"radio_url":7},{"self":5821,"collection":5823,"about":5825,"author":5827,"version-history":5829,"predecessor-version":5831,"wp:featuredmedia":5833,"wp:attachment":5835,"curies":5837},[5822],{"href":3950},[5824],{"href":115},[5826],{"href":118},[5828],{"embeddable":32,"href":121},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