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5,"content":3537,"author":92,"featured_media":3539,"template":7,"works_tag":3540,"works_lang":3541,"works_job":3542,"works_color":3543,"acf":3544,"works_rest_prev":3554,"works_rest_next":3559,"works_rest_members":3564,"works_rest_tag":3567,"works_rest_lang":3571,"works_rest_job":3573,"works_rest_date":3577,"works_rest_screenshot":3580,"works_rest_slider":3585,"works_rest_story":3586,"works_rest_description":3587,"_links":3588,"_embedded":3630},7292,"2019-04-15T12:37:10","2019-04-15T03:37:10",{"rendered":3530},"https://cms.gggggggg.jp/?post_type=works&p=7292","2023-12-24T20:51:26","2023-12-24T11:51:26","awlg","https://cms.gggggggg.jp/works/awlg/",{"rendered":3536},"エア・ウォーター物流株式会社",{"rendered":3538,"protected":109},"\u003Cp>1947年に創業された、北海道の運輸及び流通事業のパイオニアである、エア・ウォーター物流株式会社さまのコーポレートサイトのリニューアルを担当いたしました。\u003C/p>\n\u003Cp>新たに中途採用およびパート求人向けに自社求人メディアを立ち上げました。事業所ごとに個別に行っている求人情報を集約して掲載することで、効率的な採用を目指しています。\u003C/p>\n\u003Cp>北海道を本社として、東日本・西日本の各地で総合物流を提供する企業の規模の大きさと、「物流」のひとことでは収められない多種多様な事業をひも解いて紹介しています。\u003C/p>\n\u003Cp>Gear8 Thailandのメンバーも加わって実施したプロジェクトです。\u003C/p>\n",8919,[3025,2099,5],[1540],[211],[227,1480,1543],{"client_info":3545,"credit":3546,"url":3547,"related":1556,"screenshot_list":3548,"is_story":32,"story_h":3551,"story_thumb":1556,"story":3552,"slider":7,"member_list":3553},{"client_name":3536,"introduction":7},"企画・設計　/　ディレクション　/　デザイン　/　マークアップ　/　CMS　/　取材　/　コピー・ライティング　/　撮影","https://www.awlg.co.jp/",[3549,3550],8921,8920,"物流の仕事と向き合い、次の担い手に繋げる","\u003Cimg class=\"aligncenter size-full wp-image-7868\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/DSC90004.jpg\" alt=\"\" width=\"1198\" height=\"800\" />\r\n\u003Ch2>課題は明確。解決する手段がほしい\u003C/h2>\r\n当社クライアントさまからのご紹介で、エア・ウォーター物流株式会社さまがウェブサイトリニューアルを計画されていることを伺いました。\r\n\r\n課題に感じられていたのは次の3つでした。\r\n\r\n１、新卒採用の学生エントリー数の増加\r\n２、中途・パート求人の効率化\r\n３、ウェブサイトの更新作業の簡便化・スピードアップ\r\n\r\n具体的な課題に対して、われわれがどのように解決できるか、またエア・ウォーター物流さまにどういった点をご協力いただく必要があるか、というお話を複数回の面談でディスカッションしました。プレゼンテーションを経て、当社にご依頼いただきました。\r\n\r\n \r\n\r\n\u003Cimg class=\"alignnone size-large wp-image-7908\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/0ad5487f43ecbe5b529cb03cad526fb8-1024x575.png\" alt=\"0ad5487f43ecbe5b529cb03cad526fb8\" width=\"1024\" height=\"575\" />\r\n\u003Ch2>物流をひも解け。ただし、わかりやすい方法で\u003C/h2>\r\nこれまで新卒向け採用活動では、自社の会社説明会で行っておられましたが、学生の売り手市場の拡大に伴い、参加者の数に減少が見られていました。採用人数は確保できていたものの、近い将来のさらなる採用難に対して、エア・ウォーター物流がどんな想いで、どんな仕事をしているのか、どんな人が働いているのかといった情報を整えることで、学生が安心でき、納得感を高めた状態で入社できるサイトにしたいと考えました。\r\n\r\n文章でしっかり説明することが必要なものの、まず最初の企業の情報を収集する段階で学生が挫けてしまわないように、読み進めやすいようビジュアルと文字の割合を気をつけて設計しました。\r\n\r\n \r\n\r\n\u003Cimg class=\"alignnone size-large wp-image-7899\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/982ad9a16f09e965b4a534bf63373f53-1024x671.png\" alt=\"982ad9a16f09e965b4a534bf63373f53\" width=\"1024\" height=\"671\" />\r\n\r\nまた、スマートフォンで見られても文字がつぶれたりしないように、また情報の意図がズレないように気をつけつつ、図のレイアウトを変えています。スマホでの確認とPCでの確認とを行ったり来たりしながらベストな形を探りました。\r\n\r\n \r\n\r\n\u003Cimg class=\"aligncenter size-full wp-image-7922\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/c53662cdab7deee986b4b28abe38a843.png\" alt=\"c53662cdab7deee986b4b28abe38a843\" width=\"373\" height=\"666\" />\r\n\u003Ch2>段取りが良い表情を切り取るコツ\u003C/h2>\r\n今回のリニューアルを機に、自社サイトの採用情報を拡充するにあたり、スタッフの方の取材と写真撮影へのご協力は欠かせないものでした。\r\n\r\n元の採用ページは情報量が多くなく、制作に使用できる写真もほぼない状態。異なる職種の方々を、時間をパズルのように組み合わせて2日間で撮影しました。カット数が多かったため、ロケハン、撮影絵コンテの作成、香盤表の調整と事前の準備にも時間をかけました。\r\n\r\n \r\n\r\n\u003Cimg class=\"alignnone size-large wp-image-7918\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/c4e42503ba4655306fdb041e4fe910a7-1024x752.png\" alt=\"c4e42503ba4655306fdb041e4fe910a7\" width=\"1024\" height=\"752\" />\r\n\r\n\u003Cimg class=\"alignnone size-large wp-image-7919\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/49aef6dc8e0fb3c49a3b90aed5d6b781-1024x692.png\" alt=\"49aef6dc8e0fb3c49a3b90aed5d6b781\" width=\"1024\" height=\"692\" />\r\n\r\nどのページにどの写真が入るかをイメージしながら、かつ現場の状況に合わせて撮影順を変えつつ行う撮影は、企画書を作る時間とはまた異なり、シビれる時間です。皆さんのご協力があって無事終了した後には、冬にも関わらず、汗だくになっていたことを覚えています。まさに準備は、してもし尽くすことはないと実感します。\r\n\r\n \r\n\r\n\u003Cimg class=\"aligncenter wp-image-8930 size-full\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/08/2d1f397e232a88f5325f24109c0d7707.jpg\" alt=\"\" width=\"1024\" height=\"684\" />\r\n\u003Ch2>情報発信のルートは、複数持つ\u003C/h2>\r\n中途採用とパート求人の課題は、応募数を増やすこと。そして、全国各地にある事業所がそれぞれ単独で行っている求人の管理と、情報の統一化でした。\r\n\r\n求人情報にマストな情報を整理し、それぞれCMSで更新できる形に作っていきます。またIndeedやGoogleしごと検索など、外部の求人ポータルにも掲載したいとご要望いただき、入力内容のアドバイスや、構造化マークアップも行っています。\r\n\r\n \r\n\r\n\u003Cimg class=\"aligncenter size-large wp-image-7925\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/1809f12d8feb1e08ddaa1011e71ffdfb-1024x709.png\" alt=\"1809f12d8feb1e08ddaa1011e71ffdfb\" width=\"1024\" height=\"709\" />\r\n\r\n \r\n\r\nまた、応募があった際に届く受付通知メールの宛先も社内で変更できるよう機能を拡充しました。新たな求人が発生した際に、ウェブ担当者と採用担当者との間のタイムラグを少なくしています。\r\n\r\n\u003Cimg class=\"aligncenter size-large wp-image-7924\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/75c5dff83eb0e833355a66680ac0a5d5-1024x863.png\" alt=\"75c5dff83eb0e833355a66680ac0a5d5\" width=\"1024\" height=\"863\" />\r\n\u003Ch2>物流に向き合う\u003C/h2>\r\nリリースしてからもうすぐ半年というところですが、定例のミーティングでは新卒採用の学生さんからの反応や、パート求人への応募など、ウェブサイトのリニューアルによる変化を実感していただいていると伺っています。\r\n\r\n今回のプロジェクトを通してエア・ウォーター物流の皆さんから感じたのは、「真摯に向き合う」ということでした。\r\n\r\n「物流」というと、「モノを運ぶこと」だけに目が行きがちですが、いかに効率的に荷物を積むか、いかに安全な運行を実現するか、いかに誤りや破損を少なく時間通りに届けるかを、おひとりお一人が自分事として考え、仕事に取り組まれているところに刺激を受けました。また膨大な物量を預かり、そして送り出していく流通部門に関わるスタッフの多さと管理の難しさについても垣間見えました。\r\n\r\n日々の暮らしを「当たり前に便利に」過ごすために、モノを運ぶ物流の仕事は、社会のインフラとも言えます。そこに希望を持って携わる方とエア・ウォーター物流さまとの出会いを増やせるよう、これからも一緒に取り組んでいきます。\r\n\r\n \r\n\r\n\u003Cimg class=\"aligncenter size-large wp-image-7927\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/DSC2305-1024x684.jpg\" alt=\"_DSC2305\" width=\"1024\" height=\"684\" />\r\n\u003Ch2>ご担当者様からの声\u003C/h2>\r\n\u003Ch3>Gear8さんに依頼してよかった。\u003C/h3>\r\n初めてウェブサイトのリニューアルを担当することになり、不安とプレッシャーを抱えていた私にGear8さんは最後まで親身になってご対応して頂きました。\r\n\r\nリニューアルの目的であった求人募集のページ作成と機能追加、ホームページの利便性向上、スマートフォン等の携帯機器による閲覧対応を最初の打ち合わせで説明した際、共通の重要ポイントはエア・ウォーター物流の魅力を閲覧者が十分に理解して貰えることであると導き出した的確な分析力、人に説明する為には事前に自分で深い知識を得る必要があると、時間が無いなか当社について非常に詳しく調べていた熱意、どんな相談にも誠心誠意で対応して頂ける姿勢、そんなパートナーにいつも助けられていました。\r\n\r\nその結果、会社概要や事業内容が一目で理解しやすくなり、常に安心で安全な物流を提供できるよう社員一丸となって取り組んでいる社風が読み取れるホームページが完成しました。また、新しくスタートした求人募集のページも想像以上の効果を発揮しています。\r\n\r\nこっちがいいのでは？あっちはどうだろう？と試行錯誤を繰り返しながら一つずつ課題を解決していく日々でしたが、周囲から「カッコイイね！」「以前より利用しやすくなったよ！」「企業調査で参考になりました！」と言ってもらえた時は嬉しく、ご尽力頂きました担当者の待島さんには感謝の気持ちで一杯でした。本当にありがとうございました。\r\n\r\nこれからもより良いホームページを目指しますので、引き続きよろしくお願い致します。",[469,618],{"id":3555,"slug":3556,"title":3557,"thumbnail":3558},7846,"fpcorp-recruit","FPコーポレーション 様　採用情報","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/03/01.jpg",{"id":3560,"slug":3561,"title":3562,"thumbnail":3563},7386,"potomak","株式会社ポトマック","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/04/pmain2.png",[3565,3566],{"id":469,"slug":487,"name":486,"icon":488},{"id":618,"slug":623,"name":622,"icon":624},[3568,3569,3570],{"slug":3055,"name":3056},{"slug":2126,"name":1551},{"slug":10,"name":9},[3572],{"slug":1575,"name":1576},[3574],{"slug":3575,"name":3576},"tourism","旅行・観光・宿泊・交通・貿易",{"year":3578,"month":2580,"day":3579},"2019","15",[3581,3583],{"src":3582},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/04/da6dd812856dfd568f303f6f3d197c7b.png",{"src":3584},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/04/2126ff4f45444127bad06532ffe1167c.png",[],"\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-7868\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/DSC90004.jpg\" alt=\"\" width=\"1198\" height=\"800\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/DSC90004.jpg 1198w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/DSC90004-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/DSC90004-768x513.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/DSC90004-1024x684.jpg 1024w\" sizes=\"(max-width: 1198px) 100vw, 1198px\" />\u003C/p>\n\u003Ch2>課題は明確。解決する手段がほしい\u003C/h2>\n\u003Cp>当社クライアントさまからのご紹介で、エア・ウォーター物流株式会社さまがウェブサイトリニューアルを計画されていることを伺いました。\u003C/p>\n\u003Cp>課題に感じられていたのは次の3つでした。\u003C/p>\n\u003Cp>１、新卒採用の学生エントリー数の増加\u003Cbr />\n２、中途・パート求人の効率化\u003Cbr />\n３、ウェブサイトの更新作業の簡便化・スピードアップ\u003C/p>\n\u003Cp>具体的な課題に対して、われわれがどのように解決できるか、またエア・ウォーター物流さまにどういった点をご協力いただく必要があるか、というお話を複数回の面談でディスカッションしました。プレゼンテーションを経て、当社にご依頼いただきました。\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-7908\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/0ad5487f43ecbe5b529cb03cad526fb8-1024x575.png\" alt=\"0ad5487f43ecbe5b529cb03cad526fb8\" width=\"1024\" height=\"575\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/0ad5487f43ecbe5b529cb03cad526fb8-1024x575.png 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/0ad5487f43ecbe5b529cb03cad526fb8-300x168.png 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/0ad5487f43ecbe5b529cb03cad526fb8-768x431.png 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/0ad5487f43ecbe5b529cb03cad526fb8-960x540.png 960w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/0ad5487f43ecbe5b529cb03cad526fb8.png 1272w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Ch2>物流をひも解け。ただし、わかりやすい方法で\u003C/h2>\n\u003Cp>これまで新卒向け採用活動では、自社の会社説明会で行っておられましたが、学生の売り手市場の拡大に伴い、参加者の数に減少が見られていました。採用人数は確保できていたものの、近い将来のさらなる採用難に対して、エア・ウォーター物流がどんな想いで、どんな仕事をしているのか、どんな人が働いているのかといった情報を整えることで、学生が安心でき、納得感を高めた状態で入社できるサイトにしたいと考えました。\u003C/p>\n\u003Cp>文章でしっかり説明することが必要なものの、まず最初の企業の情報を収集する段階で学生が挫けてしまわないように、読み進めやすいようビジュアルと文字の割合を気をつけて設計しました。\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-7899\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/982ad9a16f09e965b4a534bf63373f53-1024x671.png\" alt=\"982ad9a16f09e965b4a534bf63373f53\" width=\"1024\" height=\"671\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/982ad9a16f09e965b4a534bf63373f53-1024x671.png 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/982ad9a16f09e965b4a534bf63373f53-300x197.png 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/982ad9a16f09e965b4a534bf63373f53-768x504.png 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/982ad9a16f09e965b4a534bf63373f53.png 1301w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp>また、スマートフォンで見られても文字がつぶれたりしないように、また情報の意図がズレないように気をつけつつ、図のレイアウトを変えています。スマホでの確認とPCでの確認とを行ったり来たりしながらベストな形を探りました。\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-7922\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/c53662cdab7deee986b4b28abe38a843.png\" alt=\"c53662cdab7deee986b4b28abe38a843\" width=\"373\" height=\"666\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/c53662cdab7deee986b4b28abe38a843.png 373w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/c53662cdab7deee986b4b28abe38a843-168x300.png 168w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/c53662cdab7deee986b4b28abe38a843-300x536.png 300w\" sizes=\"(max-width: 373px) 100vw, 373px\" />\u003C/p>\n\u003Ch2>段取りが良い表情を切り取るコツ\u003C/h2>\n\u003Cp>今回のリニューアルを機に、自社サイトの採用情報を拡充するにあたり、スタッフの方の取材と写真撮影へのご協力は欠かせないものでした。\u003C/p>\n\u003Cp>元の採用ページは情報量が多くなく、制作に使用できる写真もほぼない状態。異なる職種の方々を、時間をパズルのように組み合わせて2日間で撮影しました。カット数が多かったため、ロケハン、撮影絵コンテの作成、香盤表の調整と事前の準備にも時間をかけました。\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-7918\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/c4e42503ba4655306fdb041e4fe910a7-1024x752.png\" alt=\"c4e42503ba4655306fdb041e4fe910a7\" width=\"1024\" height=\"752\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/c4e42503ba4655306fdb041e4fe910a7-1024x752.png 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/c4e42503ba4655306fdb041e4fe910a7-300x220.png 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/c4e42503ba4655306fdb041e4fe910a7-768x564.png 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/c4e42503ba4655306fdb041e4fe910a7.png 1239w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-7919\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/49aef6dc8e0fb3c49a3b90aed5d6b781-1024x692.png\" alt=\"49aef6dc8e0fb3c49a3b90aed5d6b781\" width=\"1024\" height=\"692\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/49aef6dc8e0fb3c49a3b90aed5d6b781-1024x692.png 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/49aef6dc8e0fb3c49a3b90aed5d6b781-300x203.png 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/49aef6dc8e0fb3c49a3b90aed5d6b781-768x519.png 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/49aef6dc8e0fb3c49a3b90aed5d6b781.png 1059w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp>どのページにどの写真が入るかをイメージしながら、かつ現場の状況に合わせて撮影順を変えつつ行う撮影は、企画書を作る時間とはまた異なり、シビれる時間です。皆さんのご協力があって無事終了した後には、冬にも関わらず、汗だくになっていたことを覚えています。まさに準備は、してもし尽くすことはないと実感します。\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-8930 size-full\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/08/2d1f397e232a88f5325f24109c0d7707.jpg\" alt=\"\" width=\"1024\" height=\"684\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/08/2d1f397e232a88f5325f24109c0d7707.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/08/2d1f397e232a88f5325f24109c0d7707-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/08/2d1f397e232a88f5325f24109c0d7707-768x513.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Ch2>情報発信のルートは、複数持つ\u003C/h2>\n\u003Cp>中途採用とパート求人の課題は、応募数を増やすこと。そして、全国各地にある事業所がそれぞれ単独で行っている求人の管理と、情報の統一化でした。\u003C/p>\n\u003Cp>求人情報にマストな情報を整理し、それぞれCMSで更新できる形に作っていきます。またIndeedやGoogleしごと検索など、外部の求人ポータルにも掲載したいとご要望いただき、入力内容のアドバイスや、構造化マークアップも行っています。\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-7925\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/1809f12d8feb1e08ddaa1011e71ffdfb-1024x709.png\" alt=\"1809f12d8feb1e08ddaa1011e71ffdfb\" width=\"1024\" height=\"709\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/1809f12d8feb1e08ddaa1011e71ffdfb-1024x709.png 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/1809f12d8feb1e08ddaa1011e71ffdfb-300x208.png 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/1809f12d8feb1e08ddaa1011e71ffdfb-768x532.png 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/1809f12d8feb1e08ddaa1011e71ffdfb.png 1312w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>また、応募があった際に届く受付通知メールの宛先も社内で変更できるよう機能を拡充しました。新たな求人が発生した際に、ウェブ担当者と採用担当者との間のタイムラグを少なくしています。\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-7924\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/75c5dff83eb0e833355a66680ac0a5d5-1024x863.png\" alt=\"75c5dff83eb0e833355a66680ac0a5d5\" width=\"1024\" height=\"863\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/75c5dff83eb0e833355a66680ac0a5d5-1024x863.png 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/75c5dff83eb0e833355a66680ac0a5d5-300x253.png 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/75c5dff83eb0e833355a66680ac0a5d5-768x648.png 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/75c5dff83eb0e833355a66680ac0a5d5.png 1052w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Ch2>物流に向き合う\u003C/h2>\n\u003Cp>リリースしてからもうすぐ半年というところですが、定例のミーティングでは新卒採用の学生さんからの反応や、パート求人への応募など、ウェブサイトのリニューアルによる変化を実感していただいていると伺っています。\u003C/p>\n\u003Cp>今回のプロジェクトを通してエア・ウォーター物流の皆さんから感じたのは、「真摯に向き合う」ということでした。\u003C/p>\n\u003Cp>「物流」というと、「モノを運ぶこと」だけに目が行きがちですが、いかに効率的に荷物を積むか、いかに安全な運行を実現するか、いかに誤りや破損を少なく時間通りに届けるかを、おひとりお一人が自分事として考え、仕事に取り組まれているところに刺激を受けました。また膨大な物量を預かり、そして送り出していく流通部門に関わるスタッフの多さと管理の難しさについても垣間見えました。\u003C/p>\n\u003Cp>日々の暮らしを「当たり前に便利に」過ごすために、モノを運ぶ物流の仕事は、社会のインフラとも言えます。そこに希望を持って携わる方とエア・ウォーター物流さまとの出会いを増やせるよう、これからも一緒に取り組んでいきます。\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-7927\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/DSC2305-1024x684.jpg\" alt=\"_DSC2305\" width=\"1024\" height=\"684\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/DSC2305-1024x684.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/DSC2305-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/DSC2305-768x513.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2019/07/DSC2305.jpg 1198w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/p>\n\u003Ch2>ご担当者様からの声\u003C/h2>\n\u003Ch3>Gear8さんに依頼してよかった。\u003C/h3>\n\u003Cp>初めてウェブサイトのリニューアルを担当することになり、不安とプレッシャーを抱えていた私にGear8さんは最後まで親身になってご対応して頂きました。\u003C/p>\n\u003Cp>リニューアルの目的であった求人募集のページ作成と機能追加、ホームページの利便性向上、スマートフォン等の携帯機器による閲覧対応を最初の打ち合わせで説明した際、共通の重要ポイントはエア・ウォーター物流の魅力を閲覧者が十分に理解して貰えることであると導き出した的確な分析力、人に説明する為には事前に自分で深い知識を得る必要があると、時間が無いなか当社について非常に詳しく調べていた熱意、どんな相談にも誠心誠意で対応して頂ける姿勢、そんなパートナーにいつも助けられていました。\u003C/p>\n\u003Cp>その結果、会社概要や事業内容が一目で理解しやすくなり、常に安心で安全な物流を提供できるよう社員一丸となって取り組んでいる社風が読み取れるホームページが完成しました。また、新しくスタートした求人募集のページも想像以上の効果を発揮しています。\u003C/p>\n\u003Cp>こっちがいいのでは？あっちはどうだろう？と試行錯誤を繰り返しながら一つずつ課題を解決していく日々でしたが、周囲から「カッコイイね！」「以前より利用しやすくなったよ！」「企業調査で参考になりました！」と言ってもらえた時は嬉しく、ご尽力頂きました担当者の待島さんには感謝の気持ちで一杯でした。本当にありがとうございました。\u003C/p>\n\u003Cp>これからもより良いホームページを目指しますので、引き続きよろしくお願い致します。\u003C/p>\n","1947年に創業された、北海道の運輸及び流通事業のパイオニアである、エア・ウォーター物流株式会社さまのコーポレートサイトのリニューアルを担当いたしました。 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class=\"aligncenter size-full wp-image-4291\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC0160.jpg\" alt=\"\" width=\"3543\" height=\"2365\" />\r\n\u003Cspan style=\"font-weight: 400;\">全国から愛されるパン屋さんのリブランディング\u003C/span>\u003C/h2>\r\n\u003Cspan style=\"font-weight: 400;\">スープカレーや〆パフェと並ぶ札幌のローカルフード「どんぐり」のパン。ちくわパン発祥の店としても有名なパン屋さん、どんぐりのウェブサイトリニューアルを行いました。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">前回ウェブサイトをリニューアルされてから約10年が経過しているため、アクセス数が増えて来ていたスマートフォンユーザーに対応すること。またこの機会に改めて会社について内側から見直し、「お客様に対してのどんぐり」と「働く場所としてのどんぐり」として、何をどう伝えていくべきかを考えるリブランディングを目的としたプロジェクトがスタートしました。\u003C/span>\r\n\r\n \r\n\r\n\u003Cimg class=\"aligncenter size-full wp-image-4292\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC8610.jpg\" alt=\"_DSC8610\" width=\"3543\" height=\"2362\" />\r\n\u003Ch2>現場の声を取り入れる新しい試み\u003C/h2>\r\n \r\n\r\n\u003Cspan style=\"font-weight: 400;\">プロジェクトにはGear8から3名、どんぐりさまからは社長含む8名が参加。Gear8からの参加メンバー全員が、店舗を利用したことがありました。特に代表の水野にとっては、高校生の時に部活帰りの空腹を満たしてくれた思い出のお店です。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">メンバーが漠然と「どんぐり」に対して持っていたイメージの言語化を図るため、まずはじめにワークショップを実施しました。初回は、予めお渡ししていた質問シートを元に、メンバーからの意見を付箋に書いて貼り出していきます。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">設問は大きく分けて２つ。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">「どんぐりをひとことで言うと？」や「他のパン屋さんに負けているところ」「以前と比べて環境の変化は何があったか」など、どんぐり自体について考えるものと、\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">「買う時に気にすることは？」「どんなシチュエーションで食べたいか」「パンを選ぶ時に何を考えているか」などお客様の行動について考えるものがありました。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">初回のワークショップは意見出しだけで数時間がかかり、プロジェクトの始まりからディスカッションが盛り上がりました。メンバーからは「実際に勤めている立場でも、自分たちの強みが何なのかなど改めて考えるきっかけになり良い勉強になりました」という声がありました。\u003C/span>\r\n\r\n \r\n\u003Ch2>\u003Cimg class=\"aligncenter size-full wp-image-4290\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC_0213.jpg\" alt=\"DSC_0213\" width=\"3840\" height=\"2160\" />\r\n「お客様」視点を大切に\u003C/h2>\r\n\u003Cspan style=\"font-weight: 400;\">その後も月に1-2回ほどのペースでワークショップを実施し、会社の歴史や創業時の想い、採用に関する考え方など、時に創業者の会長や奥様の意見も伺いながら一つひとつひも解いていきました。その間にも店舗を訪れてそれぞれのお店の違いを感じたり、実際に買い物をしてみて気が付いたことなどを取りまとめたりしていきました。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">そうして明らかになってきた現状と課題・改善策をデザインに落とし込んでいきます。どんぐりならではだなと思ったのは、トップページではなく店舗紹介ページからワイヤーフレーム作成を始めたことです。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">どんぐりのウェブサイトをお客様が見る目的としては、まず店舗の営業時間や住所を調べるはず。見た目本位にならず、お客様目線で考える姿勢はわたしたちもいつも気をつけるところなので、とても共感し同じ気持ちでお話ができていたと思います。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">そうしてプロジェクト開始から3カ月で、ウェブサイトの全体構成が決まっていきました。\u003C/span>\r\n\r\n\u003Cimg class=\"aligncenter size-full wp-image-4302\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC_1141.jpg\" alt=\"DSC_1141\" width=\"3840\" height=\"2160\" />\r\n\u003Ch2>「らしさ」が伝わるデザインを\u003C/h2>\r\n \r\n\r\n\u003Cspan style=\"font-weight: 400;\">今回行った撮影は、主に3つ。\u003C/span>\r\n\u003Cul>\r\n \t\u003Cli>\u003Cspan style=\"font-weight: 400;\">・美味しそうな、どんぐりらしいパンの撮影\u003C/span>\u003C/li>\r\n \t\u003Cli>\u003Cspan style=\"font-weight: 400;\">・現場で働くスタッフの撮影\u003C/span>\u003C/li>\r\n \t\u003Cli>\u003Cspan style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">・パン作りの工程の撮影\u003C/span>\u003C/span>\u003C/li>\r\n\u003C/ul>\r\n販売担当の方はもちろん、製造担当でふだん工房にいることが多い方も、みなさん素敵な笑顔でどんどんとカットが進み、スムーズに撮影ができました。同時に行ったムービー撮影とともに、ウェブサイトで見ることができます。\r\n\r\n \r\n\r\n\u003Cspan style=\"font-weight: 400;\">商品ページには、撮影したパンを元にデザイナーの\u003Ca href=\"https://gggggggg.jp/member/yuehsheng-han/\">韓\u003C/a>がイラストを起こしました。オーダーいただいていた「おしゃれすぎない、どんぐりらしいパン」という要望に応えられたかなと思います。\u003C/span>\r\n\r\n[video width=\"720\" height=\"406\" mp4=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/21669299_523867881287964_3098592069661229056_n.mp4\"][/video]\r\n\r\n \r\n\r\n\u003Cspan style=\"font-weight: 400;\">商品紹介では、野尻社長直々にカテゴリーを作ってパンを振り分けていただきました。「ザ・どんぐり」や「どんぐりのトップスター」など、普段見るパン屋の\u003C/span>\u003Cspan style=\"font-weight: 400;\">サイトではなかなか目にしないカテゴリーを見ていただけたらと思います。\u003C/span>\r\n\r\n\u003Cspan style=\"font-weight: 400;\">紹介されているパンにはひとつひとつ紹介コメントをいただいており、中には「おすすめの食べ方」など、見る方に楽しんでもらえるようメンバーみんなのアイディアが詰まっています。\u003C/span>\r\n\r\n\u003Cimg class=\"aligncenter wp-image-8932 size-full\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/02/eafa9a105082e9e92774e69dd4eb754e.jpg\" alt=\"\" width=\"800\" height=\"592\" />\r\n\u003Ch2>担当者からのコメント\u003C/h2>\r\n3月から始まり、約半年間のプロジェクトになりました。今回はGear8としても初めての取り組みもありつつ、かけた時間だけどんぐりさんのことを知ることができたと思います。メンバー全員でお客様に伝えるためにどうするかアイディア出しを行い、集約してウェブサイトの形にできたのではないかと思います。\r\n\r\nワークショップで言語化されたどんぐりさんの強みは、「いつでも焼きたてのパンがある」「選ぶのが楽しい豊富な商品」「お客さまに喜んでもらいたいという姿勢」の3つです。これまでどんぐりのパンを食べたことがある方も、そうでない方もぜひウェブサイト見て、お店にも足を運んでいただけたら嬉しいです。\r\n\r\n（待島）\r\n\r\n---\r\n\r\nウェブサイトを制作する際には会社の特長や商品の良さを出していくことが大切だと考えていますが、どんぐりさんはそれ以上にスタッフの方の雰囲気というか、ところどころで感じるお客様への思いやりが印象的でした。直接お話している私だけが感じるのはもったいないなと思い、ウェブサイトを通じてお客様にも伝えられるよう制作を進めていきました。\r\n\r\nプロジェクトメンバーだけでなく、店舗で働く方にもアンケートなどで参加していただき、どんぐりさんスタッフ全員で作ったサイトです！これからはサイトデザインを元に、別媒体の制作のご相談もいただいているので、引き続き良いお手伝いをできればなと考えています。\r\n\r\n（佐藤）\r\n\u003Ch2>ご担当者様からの声\u003C/h2>\r\n\u003Ch3 class=\"case-single-post-article-h\">想いをホームページにするために、ここまで同じ気持ちになってくれると思っていませんでした。\u003C/h3>\r\n一番の印象は、会社の考えや商品の種類、小さなことまで本当にどんぐりの人として一緒に考えてくれて、次回のミーティングまでに時間をかけて思い描いた以上の準備をして臨んでいただけたことです。（ギアエイトさんのスタッフさんだけでどんぐりについて何時間も議論し合ったと聞いたときは正直驚きました！）\r\nまた、難しい言い回しをせずに、何度も何度も本当に親身になって話をきいてくれる姿勢が、意見を出しやすい環境をつくってくれました。\r\nギアエイトさんの皆さんの温かい姿勢と、どんぐりらしい温かいホームページに本当に感謝しています。\r\n\r\n＜明らかに結果になっていること＞\r\n・お客さんの使いやすさをメインにしたスマホ用店舗一覧表（ほとんどの方がこのページを活用している）\r\n・どんぐりらしい温かいホームページで使いやすいと周りから言われる機会が多い。\r\n・アルバイトの募集連絡が明らかに増え更新もスムーズになった。（新卒採用はこれからなので楽しみです。）",[469,867,4501],2949,{"id":4503,"slug":4504,"title":4505,"thumbnail":4506},4766,"hkdc","北海道総合商事","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/03/main-visual-1.jpg",{"id":4508,"slug":4509,"title":4510,"thumbnail":4511},4826,"fujiken","藤建設工業株式会社 様","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/fujiken.jpg",[4513,4514],{"id":469,"slug":487,"name":486,"icon":488},{"id":867,"slug":4515,"name":4516,"icon":4517},"asaka-sato","Asaka Sato","https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2015/12/icon_asaka.png",[4519,4522,4523],{"slug":4520,"name":4521},"illustration","イラスト制作",{"slug":2126,"name":1551},{"slug":10,"name":9},[4525],{"slug":1575,"name":1576},[4527],{"slug":1582,"name":1583},{"year":4529,"month":4064,"day":4530},"2018","16",[4532,4534],{"src":4533},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/03/sub-01-e1521689971740.jpg",{"src":4535},"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/03/sub-02.jpg",[],"\u003Ch2>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4291\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC0160.jpg\" alt=\"\" width=\"3543\" height=\"2365\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC0160.jpg 3543w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC0160-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC0160-768x513.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC0160-1024x684.jpg 1024w\" sizes=\"(max-width: 3543px) 100vw, 3543px\" />\u003Cbr />\n\u003Cspan style=\"font-weight: 400;\">全国から愛されるパン屋さんのリブランディング\u003C/span>\u003C/h2>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">スープカレーや〆パフェと並ぶ札幌のローカルフード「どんぐり」のパン。ちくわパン発祥の店としても有名なパン屋さん、どんぐりのウェブサイトリニューアルを行いました。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">前回ウェブサイトをリニューアルされてから約10年が経過しているため、アクセス数が増えて来ていたスマートフォンユーザーに対応すること。またこの機会に改めて会社について内側から見直し、「お客様に対してのどんぐり」と「働く場所としてのどんぐり」として、何をどう伝えていくべきかを考えるリブランディングを目的としたプロジェクトがスタートしました。\u003C/span>\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4292\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC8610.jpg\" alt=\"_DSC8610\" width=\"3543\" height=\"2362\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC8610.jpg 3543w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC8610-300x200.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC8610-768x512.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC8610-1024x683.jpg 1024w\" sizes=\"(max-width: 3543px) 100vw, 3543px\" />\u003C/p>\n\u003Ch2>現場の声を取り入れる新しい試み\u003C/h2>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">プロジェクトにはGear8から3名、どんぐりさまからは社長含む8名が参加。Gear8からの参加メンバー全員が、店舗を利用したことがありました。特に代表の水野にとっては、高校生の時に部活帰りの空腹を満たしてくれた思い出のお店です。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">メンバーが漠然と「どんぐり」に対して持っていたイメージの言語化を図るため、まずはじめにワークショップを実施しました。初回は、予めお渡ししていた質問シートを元に、メンバーからの意見を付箋に書いて貼り出していきます。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">設問は大きく分けて２つ。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">「どんぐりをひとことで言うと？」や「他のパン屋さんに負けているところ」「以前と比べて環境の変化は何があったか」など、どんぐり自体について考えるものと、\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">「買う時に気にすることは？」「どんなシチュエーションで食べたいか」「パンを選ぶ時に何を考えているか」などお客様の行動について考えるものがありました。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">初回のワークショップは意見出しだけで数時間がかかり、プロジェクトの始まりからディスカッションが盛り上がりました。メンバーからは「実際に勤めている立場でも、自分たちの強みが何なのかなど改めて考えるきっかけになり良い勉強になりました」という声がありました。\u003C/span>\u003C/p>\n\u003Cp> \u003C/p>\n\u003Ch2>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4290\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC_0213.jpg\" alt=\"DSC_0213\" width=\"3840\" height=\"2160\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC_0213.jpg 3840w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC_0213-300x169.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC_0213-768x432.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC_0213-1024x576.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC_0213-960x540.jpg 960w\" sizes=\"(max-width: 3840px) 100vw, 3840px\" />\u003Cbr />\n「お客様」視点を大切に\u003C/h2>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">その後も月に1-2回ほどのペースでワークショップを実施し、会社の歴史や創業時の想い、採用に関する考え方など、時に創業者の会長や奥様の意見も伺いながら一つひとつひも解いていきました。その間にも店舗を訪れてそれぞれのお店の違いを感じたり、実際に買い物をしてみて気が付いたことなどを取りまとめたりしていきました。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">そうして明らかになってきた現状と課題・改善策をデザインに落とし込んでいきます。どんぐりならではだなと思ったのは、トップページではなく店舗紹介ページからワイヤーフレーム作成を始めたことです。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">どんぐりのウェブサイトをお客様が見る目的としては、まず店舗の営業時間や住所を調べるはず。見た目本位にならず、お客様目線で考える姿勢はわたしたちもいつも気をつけるところなので、とても共感し同じ気持ちでお話ができていたと思います。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">そうしてプロジェクト開始から3カ月で、ウェブサイトの全体構成が決まっていきました。\u003C/span>\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4302\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC_1141.jpg\" alt=\"DSC_1141\" width=\"3840\" height=\"2160\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC_1141.jpg 3840w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC_1141-300x169.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC_1141-768x432.jpg 768w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC_1141-1024x576.jpg 1024w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/DSC_1141-960x540.jpg 960w\" sizes=\"(max-width: 3840px) 100vw, 3840px\" />\u003C/p>\n\u003Ch2>「らしさ」が伝わるデザインを\u003C/h2>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">今回行った撮影は、主に3つ。\u003C/span>\u003C/p>\n\u003Cul>\n\u003Cli>\u003Cspan style=\"font-weight: 400;\">・美味しそうな、どんぐりらしいパンの撮影\u003C/span>\u003C/li>\n\u003Cli>\u003Cspan style=\"font-weight: 400;\">・現場で働くスタッフの撮影\u003C/span>\u003C/li>\n\u003Cli>\u003Cspan style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">・パン作りの工程の撮影\u003C/span>\u003C/span>\u003C/li>\n\u003C/ul>\n\u003Cp>販売担当の方はもちろん、製造担当でふだん工房にいることが多い方も、みなさん素敵な笑顔でどんどんとカットが進み、スムーズに撮影ができました。同時に行ったムービー撮影とともに、ウェブサイトで見ることができます。\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">商品ページには、撮影したパンを元にデザイナーの\u003Ca href=\"https://gggggggg.jp/member/yuehsheng-han/\">韓\u003C/a>がイラストを起こしました。オーダーいただいていた「おしゃれすぎない、どんぐりらしいパン」という要望に応えられたかなと思います。\u003C/span>\u003C/p>\n\u003Cdiv style=\"width: 720px;\" class=\"wp-video\">\u003C!--[if lt IE 9]>\u003Cscript>document.createElement('video');\u003C/script>\u003C![endif]-->\n\u003Cvideo class=\"wp-video-shortcode\" id=\"video-4768-1\" width=\"720\" height=\"406\" preload=\"metadata\" controls=\"controls\">\u003Csource type=\"video/mp4\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/21669299_523867881287964_3098592069661229056_n.mp4?_=1\" />\u003Ca href=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/21669299_523867881287964_3098592069661229056_n.mp4\">https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/01/21669299_523867881287964_3098592069661229056_n.mp4\u003C/a>\u003C/video>\u003C/div>\n\u003Cp> \u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">商品紹介では、野尻社長直々にカテゴリーを作ってパンを振り分けていただきました。「ザ・どんぐり」や「どんぐりのトップスター」など、普段見るパン屋の\u003C/span>\u003Cspan style=\"font-weight: 400;\">サイトではなかなか目にしないカテゴリーを見ていただけたらと思います。\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">紹介されているパンにはひとつひとつ紹介コメントをいただいており、中には「おすすめの食べ方」など、見る方に楽しんでもらえるようメンバーみんなのアイディアが詰まっています。\u003C/span>\u003C/p>\n\u003Cp>\u003Cimg decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-8932 size-full\" src=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/02/eafa9a105082e9e92774e69dd4eb754e.jpg\" alt=\"\" width=\"800\" height=\"592\" srcset=\"https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/02/eafa9a105082e9e92774e69dd4eb754e.jpg 800w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/02/eafa9a105082e9e92774e69dd4eb754e-300x222.jpg 300w, https://prod-corporate-cms.s3.ap-northeast-1.amazonaws.com/_sys/wp-content/uploads/2018/02/eafa9a105082e9e92774e69dd4eb754e-768x568.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" />\u003C/p>\n\u003Ch2>担当者からのコメント\u003C/h2>\n\u003Cp>3月から始まり、約半年間のプロジェクトになりました。今回はGear8としても初めての取り組みもありつつ、かけた時間だけどんぐりさんのことを知ることができたと思います。メンバー全員でお客様に伝えるためにどうするかアイディア出しを行い、集約してウェブサイトの形にできたのではないかと思います。\u003C/p>\n\u003Cp>ワークショップで言語化されたどんぐりさんの強みは、「いつでも焼きたてのパンがある」「選ぶのが楽しい豊富な商品」「お客さまに喜んでもらいたいという姿勢」の3つです。これまでどんぐりのパンを食べたことがある方も、そうでない方もぜひウェブサイト見て、お店にも足を運んでいただけたら嬉しいです。\u003C/p>\n\u003Cp>（待島）\u003C/p>\n\u003Cp>—\u003C/p>\n\u003Cp>ウェブサイトを制作する際には会社の特長や商品の良さを出していくことが大切だと考えていますが、どんぐりさんはそれ以上にスタッフの方の雰囲気というか、ところどころで感じるお客様への思いやりが印象的でした。直接お話している私だけが感じるのはもったいないなと思い、ウェブサイトを通じてお客様にも伝えられるよう制作を進めていきました。\u003C/p>\n\u003Cp>プロジェクトメンバーだけでなく、店舗で働く方にもアンケートなどで参加していただき、どんぐりさんスタッフ全員で作ったサイトです！これからはサイトデザインを元に、別媒体の制作のご相談もいただいているので、引き続き良いお手伝いをできればなと考えています。\u003C/p>\n\u003Cp>（佐藤）\u003C/p>\n\u003Ch2>ご担当者様からの声\u003C/h2>\n\u003Ch3 class=\"case-single-post-article-h\">想いをホームページにするために、ここまで同じ気持ちになってくれると思っていませんでした。\u003C/h3>\n\u003Cp>一番の印象は、会社の考えや商品の種類、小さなことまで本当にどんぐりの人として一緒に考えてくれて、次回のミーティングまでに時間をかけて思い描いた以上の準備をして臨んでいただけたことです。（ギアエイトさんのスタッフさんだけでどんぐりについて何時間も議論し合ったと聞いたときは正直驚きました！）\u003Cbr />\nまた、難しい言い回しをせずに、何度も何度も本当に親身になって話をきいてくれる姿勢が、意見を出しやすい環境をつくってくれました。\u003Cbr />\nギアエイトさんの皆さんの温かい姿勢と、どんぐりらしい温かいホームページに本当に感謝しています。\u003C/p>\n\u003Cp>＜明らかに結果になっていること＞\u003Cbr />\n・お客さんの使いやすさをメインにしたスマホ用店舗一覧表（ほとんどの方がこのページを活用している）\u003Cbr />\n・どんぐりらしい温かいホームページで使いやすいと周りから言われる機会が多い。\u003Cbr 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